Barefoot Social Marketing Training Tips, Tools

How to Get More Clicks on Twitter [Infographic]

noreply@blogger.com (Cindy McAsey) — Wed, 25 Jan 2012 05:28:08 PST

Thought-provoking excerpt from Steve Jobs speech

noreply@blogger.com (Cindy McAsey) — Mon, 23 Jan 2012 13:21:29 PST

In the speech, viewed by millions of people around the world in the days following his death, Jobs spoke publicly for the first time about his own possibly failing health-using that for his foil in telling students:
Your time is limited, so don't waste it living someone else's life-have the courage to follow your heart and intuition.
They somehow already know what you truly want to become. Everything else is secondary.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything-all external expectations, all pride, all fear of embarrassment or failure-these things just fall away in the face of death, leaving only what is truly important.
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

[Infographic] How to Jump on the Content Marketing Bandwagon

noreply@blogger.com (Cindy McAsey) — Tue, 17 Jan 2012 05:33:37 PST

This infographic was published on MarketingProfs Blog. It was a guest post from folks over at Come Recommend. I've got to hand it to them they have created an awesome "viral infographic"

Social Marketing 2012: Take Chances

noreply@blogger.com (Cindy McAsey) — Sun, 08 Jan 2012 06:16:12 PST

When we take a deep look at our lives, we realize that where we are now is a make up of the choices we have made in the past, and what we learned from those experiences.

Those of us who may have been scared to take chances in the past may find ourselves wondering what could have been if we had taken the chances that we were scared of choosing.

We have to take chances, not only may we miss out on meeting wonderful people, but we may also miss out on fulfilling our dreams.

The Major Key to Your Better Future Is YOU

noreply@blogger.com (Cindy McAsey) — Mon, 14 Nov 2011 13:52:32 PST

by: Jim Rohn

Of all the things that can have an effect on your future, I believe personal growth is the greatest. We can talk about sales growth, profit growth, asset growth, but all of this probably will not happen without personal growth. It's really the open door to it all. In fact I'd like to have you memorize a most important phrase. Here it is: "The major key to your better future is YOU."

Let me repeat that. "The major key to your better future is YOU."

Put that someplace you can see it every day, in the bathroom, in the kitchen, at the office, anywhere you can see it every day. The major key to your better future is YOU. Try to remember that every day and think about it. The major key is YOU.

Now, there are many things that will help your better future. If you belong to a strong, dynamic, progressive company, that would help. If the company has good products, good services that you are proud of, that would certainly help. If there were good sales aids, that would help, good training would certainly help. If there is strong leadership, that will certainly help.

All of these things will help, and, of course, if it doesn't storm, that will help. If your car doesn't break down, that will help. If the kids don't get sick, that will help. If the neighbors stay halfway civil, that will help. If your relatives don't bug you, that will help. If it isn't too cold, if it isn't too hot, all those things will help your better future. And if prices don't go much higher and if taxes don't get much heavier, that will help. And if the economy stays stable, those things will all help. We could go on and on with the list; but remember this, the list of things that I've just covered and many more—all put together—play a minor role in your better future.

The major key to your better future is you. Lock your mind onto that. This is a super important point to remember. The major key is you. A friend of mine has always answered when asked, "How do you develop an above-average income?" He says, "Simple. Become an above-average person. Work on you." My friend says, "Develop an above-average handshake." He says, "A lot of people want to be successful, and they don't even work on their handshake. As easy as that would be to start, they let it slide. They don't understand." My friend says, "Develop an above-average smile. Develop an above-average excitement. Develop an above-average dedication. Develop an above-average interest in other people." He says, "To have more, become more." Remember: work harder on yourself than you do on your job. For a long time in my life, I didn't have this figured out.

Strangely enough, with two different people in the same company, one may earn an extra $100 a month, and the other may earn $1,000. What could possibly be the difference? If the products were the same, if the training was the same, if they both had the same literature, the same tools. If they both had the same teacher, the same compensation plan, if they both attended the same meetings, why would one person earn the $100 per month and the other person earn the $1,000?

Remember: here is the difference... the difference is personal, inside, not outside, inside.You see the real difference is inside you. In fact, the difference IS you. Someone once said, "The magic is not in the products. The magic is not in the literature. The magic is not in the film. There isn't a magic meeting, but the magic that makes things better is inside you, and personal growth makes this magic work for you."

The magic is in believing. The magic is in daring. The magic is in trying. The real magic is in persevering. The magic is in accepting. It's in working. The magic is in thinking. There is magic in a handshake. There is magic in a smile. There is magic in excitement and determination. There is real magic in compassion and caring and sharing. There is unusual magic in strong feeling, and you see, all that comes from inside, not outside. So, the difference is inside you. The real difference is you. You are the major key to your better future.

It's what you DO that Makes a Difference

noreply@blogger.com (Cindy McAsey) — Thu, 20 Oct 2011 06:25:05 PDT

Most of us are alike in our Dreams. Most of us are alike in the promises we make. What sets us apart and makes each of us different is what we do.

Last week I was visiting with my Mom, she was sharing with me how her railroad retirement (much like Social Security for retired railroad workers and their families) didn't go up this year. According to the letter that she received their was no cost of living increase like they generally get on an annual basis. She said to me, "How can that be look at the price of gas from last year to this year." We had a long talk about the state of the economy today, I shared with her stories I had heard of folks loosing their disability. Folks getting hit with tax bills unexpectedly for small enough amounts it's not worth hiring someone to fight it so they just pay it or have it garnished from their bonus check.

George Washington once said, "Where are the men of abilities why do they not come forth and save this country."

Whether you want to admit it or not our country needs us the small business owner. It's the small business owner that has the ability to pull the country out of the mess we're in. It's what you do that makes a difference.

Teddy Roosevelt once said, "It’s not the critic who counts, not the man who points out how the strong man stumbled or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; who’s face is marred by dust, sweat and blood; who strives valiantly, who errs and comes up short again and again; who knows great enthusiasm, the great devotions, and spends himself in a worthy cause; who at best knows in the end the triumph of high achievement and who at the worst if he fails, at least he fails while daring greatly; so his place shall never be with those cold and timid souls who know neither victory or defeat."

Albert Einstein wrote 240 papers.. most were never referenced.
Thomas Edison filed 1039 patents.. we all relate the name "Edison" with the light bulb, but what else? It’s the quantity that leads to the quality... It's what you DO that makes a difference!

If you show what you've got to enough people you will get results.

A Story of Inspiration

noreply@blogger.com (Cindy McAsey) — Tue, 11 Oct 2011 08:01:56 PDT

How do you want to live?

Are you living life the way you want it yet?
You must have a vision of what you want. If you really want to grow like you never have before you also must buy into the work. Very important the work must go with the vision to accomplish extrondinatory achievement. A new goal requires new thinking and new behavior.
Inspiration is contagious! Once your inspired your capable of doing great things.Buy into the vision, buy into the work isn't an option if you really want to live the life you desire.

The promise of a future is a very powerful idea. Would you follow a leader who wants to pay you a Million dollars a month? Especially if that leader is a person who stands behind, has the history and backing to do it. This same leader spent 2 years and 20 million dollars searching for the right company. The Leader was looking for.. Quality, Ethics, Values and Products that were 2nd to none.

Once the leader found the right company he spent the next few years pulling together the right leadership team to help him accomplish his vision. By the way this leader has a very successful track record for re-branding and re-launching companies taking 3 different companies to over a billion dollars in sales. What the leader really wanted was a company he could pass down to his future generations.

The vision is strong, the leadership team is strong. So what have they accomplished thus far? One of the many successful accomplishments so far is a dynamic new plan called the "Dream Plan".. but not only that another there is another plan that lay's over the traditional Dream Plan called Fast Track.

As far as I know there is no other company that puts this amount (90K) of immediate cash flow into yor pocket. We all know it takes time to build a business either direct sales or a traditional business. The Fast Track plan takes away the time factor of earning a full-time income while your building the traditional organization.

The vision of this leader has been unfolding in front of me for the last few years and I've gotta say it's truly inspiring. Remember... Inspiration is Contagious!

Holy Grail of Belief

noreply@blogger.com (Cindy McAsey) — Tue, 23 Aug 2011 19:12:38 PDT

Why You Should Care about Social Media?

noreply@blogger.com (Cindy McAsey) — Tue, 16 Aug 2011 15:25:16 PDT

Information moves much more quickly in today's world because social media. More and more folks continue to join social networks of all kinds to meet other people that share the same interests and to find the information that is important to them. Some people are content creators while others choose to watch what other people say or post.

Social Media Statistics that you should know:

Facebook now has 750 million users. If it were a country it would be the third largest in the world.
38% of online US consumers "Like" a brand on Facebook. The average fan Likes nine different brands.
LinkedIn has over 1 million users.
Nearly twice as many men use LinkedIn (63% compared with 37% of women) All other social networking sites have significantly more female users than male users.
57 million people read and follow blogs.
One word of mouth conversation is worth 200 TV ads.
91% of consumers trust peer recommendations, but only 14% trust advertisements.
87% of people trust a friend's advise over a critics review.
Facebook tops Google for weekly traffic in the U.S.
Nielsen published stats showing "three of the world's most popular brands online are social media related (Facebook, YouTube, Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites. This equals 22% of all time online or 1 in every 4 1/2 minutes.
According to BlogHer.com familiar bloggers are preferred over celebrities and over 50% of active blog readers in the US have made a purchase based on a blog recommendation.

Social media CAN NOT replace your core business activities, which are to sell (share stories), meet and recruit. If you neglect your money-making activity in favor of social media, you will fail.

Social Media enhances your ability to connect you core business activity by targeting your efforts and helping you work more efficiently while meeting people you wouldn't normally have the opportunity to meet.

Social Media tips to help you with your business

Connect with new people
Re-connect you with previous customers and re-establish a business relationship.
Provide you with referrals from friends and fans.
Present your opportunity to the people who are looking for one
Help you learn more about your customers and what they want.
Save you time in distribution news to your customers in a fun, more engaging way.

Work Ethic and Consistency = Success

noreply@blogger.com (Cindy McAsey) — Tue, 21 Jun 2011 10:26:26 PDT

Almost daily folks ask me, how to build and develop a long term residual business. I decided early in the game when I went full time online....I wanted to have a large Shaklee business because of the lifestyle it would create for us and our future generations. I haven't been disappointed.

My answer is always the same when I'm asked questions about building a Shaklee business. I'm not any different than you. I'm certainly not special in any way. But, what I do going is consistency and a strong work ethic. I'm dedicated! I've never been afraid to fail, and believe me I've had my share of what I prefer to call lessons, rather than failures.

Probably the most important thing we have in our favor is being consistent. We are consistent with our thinking, our goals, our effort, and the process. That's it! Consistency has been our secret, if there is such a thing as a secret. So many people stop and start, stop and start, stop and start. Believe me, if you'll just keep on trucking down the road, being consistent with your thinking, your goals, your effort and of course having a simple process to follow, and don't jump on every band wagon you see, and stick to the basic fundamentals of the business, YOU WILL GROW.

So my answer to success very simple. Be consistent, work hard, don't always start and stop. The day will come when you look back on your experience and you won't have any regrets. I believe what most people regret is what they didn't do.

Discover http://barefoot-cindy.com

My wish for you.. http://barefoot-u.com

Turn-Key Business

noreply@blogger.com (Cindy McAsey) — Tue, 22 Mar 2011 08:19:38 PDT

SHAKLEE ON THE CBS EARLY SHOW!

Fabulous news! Shaklee and our income opportunity were prominently featured on The Early Show on CBS this morning, and a video with a recap of the segment appears on the CBS web site right now.
We were featured in a segment that focused on "great turnkey companies" for women, and we're listed as one of the best companies for busy women who want to get started in a business with minimal initial investment and most of the set-up work taken care of.
Very cool.

Click here to visit the CBS Early Show web site so you can read the coverage and discover turn-key businesses especially for Women.

Simple Secret to Business Growth

noreply@blogger.com (Cindy McAsey) — Tue, 15 Mar 2011 09:31:32 PDT

Anyone who has built a business from the ground up know's self-improvement is just part of the package of growth. Yes it helps to be a good communicator. (some folks would say a good salesman) Yes it helps to have technology skills. (especially in todays market) Yes it helps to have a large network of business associates to help mentor you and mastermind with. But really...

What is the BIG Picture?

Self improvement is the "big picture" and sales are the "little picture".
Sales have always been secondary. ~ Jack Cranney, Shaklee Lifetime Master Coordinator

Self improvement is what it's really all about. It's about getting better. Sell yourself on the idea of getting better. Some people say that can't sell - Get better
Some say they can't speak in front of a group - Get better
Some say they can't find builders - Get better

I could go on and on about what I've heard people say they can't do and that is what stops them from making progress. How does a person "get better?" Attend meetings, read good books, try things more than once that might intimidate you, then do it again, then again, then again. You'll get better. Quit trying to convince yourself business is difficult. Once you have developed a really good attitude I know what will happen....you'll get better.

Here is a short story from another Master Coordinator Gary Burke... I almost didn't graduate from college because of a requirement to take speech class. I was scared to death to talk in front of a group. Just the thought of it made me break out in a sweat. But, no speech class meant no graduation. I finally took speech. Literally scared stiff. I hated it. To make a long story short, I made it through and received a "C" for my efforts. I remember telling myself, I'll never do that again....speak in front of people. Fast forward after speaking at over 6000 meetings in Shaklee. I can't wait to do it again for the 6001 time.

Shaklee is an opportunity in so many ways and Jack Cranney is absolutely right on the money with what he said above. Self-development IS the "big picture." I've experienced it and so have so many others who are in this business.

Sell yourself on one idea and then watch what happens to yourself. Here is the idea.
Getting better is my goal! At what you say? At doing what it takes to build yourself an incredible future building your business.

Shaklee Partner Organizations - It's all about Relationships

noreply@blogger.com (Cindy McAsey) — Tue, 08 Mar 2011 10:09:30 PST

Look at this list of powerful partnerships and affiliations demonstrating how much Shaklee walks its talk, and maintains the legacy of it's founder. Dr. Shaklee's vision of products in harmony with nature and good health when he created the company in 1956 was so cutting edge. He saw clearly the environmental and health issues that press upon us now, and created a company that anticipated the need for modeling and demonstrating real solutions.

Shaklee Partner Organizations

At Shaklee, we believe that each person does, indeed, make a difference. Working together, we can make an even bigger difference. That's why we've partnered with some of the best and brightest. And we've seen the difference we can make.

Corporate Partners

Dr. Wangari Maathai

In 2004, the Nobel Peace Prize was awarded to Dr. Wangari Muta Maathai for her contribution to sustainable development, democracy, and peace. She was the first woman from Africa to be so honored.

Millennium Development Goals

Shaklee is proudly committed to the eight United Nations Goals. They range from halting extreme poverty and the spread of HIV/AIDS to providing universal primary education, all by 2015.

Environmental Protection Agency

The EPA Climate Leader’s program is an industry-government partnership that works with companies to develop long term, comprehensive climate change strategies. As an EPA Climate Leader, Shaklee pledges to maintain net zero U.S. greenhouse gas emissions.

American Forests

American Forests is a world leader in planting trees for environmental restoration, a pioneer in the science and practice of urban forestry, and a primary communicator of the benefits of trees and forests.

Healthy Child Healthy World

Shaklee has partnered with Healthy Child Healthy World, a leading national non-profit organization dedicated to creating healthy environments for children and families, to help raise awareness of the health issues we all face and provide education about the simple, wise choices everyone can make to create a cleaner, greener, and safer home and planet.

Will Steger Shaklee Corporation’s history with the National Geographic award-winning polar explorer, author and educator Will Steger spans more than 20 years. Long before global warming became a worldwide environmental concern, Will Steger and Shaklee have nurtured a deep respect and interest in the environment.

Partners for a Healthy Environment

Wild Dolphin Project
Studies dolphins in their natural environment to better understand dolphin behavior as well as the impact of toxic waste and increased tourism on the ecosystem.

KSE- Kids for Saving Earth Worldwide
Educating, inspiring and empowering children to protect the earth. KSEWW has partnered with Shaklee Corporation to produce EarthWorks Central, an environmental resource kit for schools, parents, and community organizations.

Whale Conservation Institute
The institute is organized exclusively for scientific and environmental education. This organization is dedicated to the global conservation of whales and ocean environments through ground-breaking research and international education initiatives. Shaklee household products have long been used aboard the Odyssey, the primary research vessel used in data-gathering at sea.

American Himalayan Foundation
Provides crucial education, cultural preservation, health care and environmental conservation in the Himalayan region. AHF works with Sir Edmund Hillary in the Everest area of Nepal where Shaklee support has helped plant over one million trees, significantly help to counteract global warming.

Climate Neutral Network
The Climate Neutral Network is an alliance of companies and other organizations committed to developing products and enterprises that eliminate their impacts on the earth's climate.

Partners for a Healthy Community

AmeriCares
International disaster relief and humanitarian aid organization that provides immediate response to emergency medical needs- and supports long-term healthcare programs- for people all around the world, irrespective of race, creed, or political persuasion.

Christmas in April
Organizes teams of volunteers from businesses, unions, community service organizations and congregations to preserve and repair the homes of low income, elderly and disabled families and renovate community facilities. Shaklee employee volunteers have teamed up with Christmas in April since 1992 to refurbish 3 homes, two schools and a community center in the San Francisco Bay Area (http://www.citysearch.com/sfo/christmasinapr).

Children's Health Council
Founded over 40 years ago by pediatrician Dr. Ester Clark, CHC provides opportunities for children and youth to reach their full emotional, educational and developmental potential within the context of their family and community. Along with collaborative relationships with the numerous resources at nearby Stanford University, a grant from the Yamanouchi USA Foundation helped to fund their Health Resource Center.

Northern California Cancer Center
Conducts cancer educational programs and research in collaboration with leading universities, hospitals and community organizations. Shaklee has supported the "Healthy Choices" seminar program.

Steadman Hawkins Sports Medicine Foundation
A charitable organization to help physically active people remain active throughout their lives. Associated with the Steadman Hawkins Clinic whose clients include over 25,000 athletes and the "Who's Who" of the sports world, it has become the premier resource for new information from sports physiologists , orthopedic specialists and experts help in rehabilitation and reconditioning for sports injuries.

Stanford Center for Research in Disease Prevention
Part of the Stanford University School of Medicine, this center focuses on solutions to health problems. Shaklee Scientific Advisory Board Members include Dr. Wm. Haskell and Dr. Kenneth Pellitier who have partnered with Shaklee on numerous projects.

Industry Partners

DSA - Direct Selling Association (US and Worldwide)
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. The cornerstone of DSA's commitment to ethical business practices and consumer service is its Code of Ethics which every member company pledges to abide by as a condition of membership in the Association.
Shaklee is a founding member of the Direct Selling Association and is committed to the ethical business practices and consumer services in the DSA Code of Ethics.

CHPA - Consumer Healthcare Products Association
The Consumer Healthcare Products Association represents companies that produce nonprescription, or over-the-counter (OTC) medicines for self-care/self-medication, as well as for dietary supplements.
Through the Association, the nonprescription drug and dietary supplement industries are working to assure that safe and effective OTC medications and dietary supplements are available to all consumers; to provide these products at reasonable cost to the consumer; and to serve as a source of information in order to encourage responsible self-medication nationwide.

CRN - Council for Responsible Nutrition
A nutritional supplements industry association, representing more than 80 companies committed to provide beneficial, safe, quality supplements to consumers. CRN is dedicated to enhancing the public's health through improved nutrition, including the appropriate use of nutritional supplements.
Read Dr. Annette Dickinson's latest paper, The Benefits of Nutritional Supplements.

BBB - The Better Business Bureau
This organization promotes the highest ethical relationship between businesses and the public . Shaklee has been a member of the Council of Better Business Bureaus, the national organization of the BBB system since 1967, over three decades.

BSR - Business for Social Responsibility
BSR is a membership organization of companies of all sizes and sectors. BSR helps companies prosper in ways that contribute to a healthier, more sustainable economy and a more just society. BSR's mission is to help its member companies achieve long-term economic success by implementing policies and practices that honor high ethical standards.

CTFA - The Cosmetic, Toiletry, and Fragrance Association
The Cosmetic, Toiletry, and Fragrance Association (CTFA) is the leading trade association for the personal care product industry, representing the majority of U.S. personal care product sales.

U.S. Chamber of Commerce
The U.S. Chamber of Commerce employs the largest business research staff in Washington. U.S. Chamber staff specialists communicate the business point of view of its members to the various branches of Government. They disseminate information to Chamber staff across the country who work to keep the members informed.

9 Things more important than Capital

noreply@blogger.com (Cindy McAsey) — Tue, 15 Feb 2011 08:12:29 PST

Excellent article by Jim Rohn...

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How? You may ask.

Well, I believe there are actually some things that are more valuable than capital that can lead to your entrepreneurial success. Let me give you the list.

1. Time
Time is more valuable than capital. The time you set aside not to be wasted, not to be given away. Time you set aside to be invested in an enterprise that brings value to the marketplace with the hope of making a profit. Now we have capital time.

How valuable is time? Time properly invested is worth a fortune. Time wasted can be devastation. Time invested can perform miracles, so you invest your time.

2. Desperation
I have a friend, Lydia, whose first major investment in her new enterprise was desperation. She said, "My kids are hungry, I’ve gotta make this work. If this doesn't work, what will I do?" So she invested $1 in her enterprise selling a product she believed in. The $1 was to buy a few flyers so she could make a sale at retail, collect the money and then buy the product wholesale to deliver back to the customer.

My friend Bill Bailey went to Chicago as a teenager after he got out of high school. And the first job he got was as a night janitor. Someone said, "Bill, why would you settle for night janitor?" He said, "Malnutrition." You work at whatever you can possibly get when you get hungry. You go to work somewhere—night janitor, it doesn't matter where it is. Years later now, Bill is a recipient of the Horatio Alger award, rich and powerful and one of the great examples of lifestyle that I know. But, his first job—night janitor. Desperation can be a powerful incentive. When you say, “I must.”

3. Determination
Determination says I will. First Lydia said, "I must find a customer." Desperation. Second, she said, "I will find someone before this first day is over." Sure enough, she found someone. She said, "If it works once, it will work again." But then the next person said, "No." Now what must you invest?

4. Courage
Courage is more valuable than capital. If you've only got $1 and a lot of courage, I'm telling you, you've got a good future ahead of you. Courage in spite of the circumstances. Humans can do the most incredible things no matter what happens. Haven't we heard the stories? There are some recent ones from Kosovo that are some of the most classic, unbelievable stories of being in the depths of hell and finally making it out. It’s humans. You can't sell humans short. Courage in spite of, not because of, but in spite of. Now once Lydia has made 3 or 4 sales and gotten going, here's what now takes over.

5. Ambition
"Wow! If I can sell 3, I can sell 33. If I can sell 33, I can sell 103." Wow. Lydia is now dazzled by her own dreams of the future.

6. Faith
Now she begins to believe she's got a good product. This is probably a good company. And she then starts to believe in herself. Lydia, single mother, 2 kids, no job. "My gosh, I'm going to pull it off!" Her self-esteem starts to soar. These are investments that are unmatched. Money can't touch it. What if you had a million dollars and no faith? You'd be poor. You wouldn't be rich. Now here is the next one, the reason why she's a millionaire today.

7. Ingenuity
Putting your brains to work. Probably up until now, you've put about 1/10 of your brainpower to work. What if you employed the other 9/10? You can't believe what can happen. Humans can come up with the most intriguing things to do. Ingenuity. What's ingenuity worth? A fortune. It is more valuable than money. All you need is a $1 and plenty of ingenuity. Figuring out a way to make it work, make it work, make it work.

8. Heart and Soul
What is a substitute for heart and soul? It's not money. Money can't buy heart and soul. Heart and soul is more valuable than a million dollars. A million dollars without heart and soul, you have no life. You are ineffective. But, heart and soul is like the unseen magic that moves people, moves people to buy, moves people to make decisions, moves people to act, moves people to respond.

9. Personality
You've just got to spruce up and sharpen up your own personality. You've got plenty of personality. Just get it developed to where it is effective every day, effective no matter who you talk to, whether it is a child or whether it is a business person, whether it is a rich person or a poor person. A unique personality that is at home anywhere. One of my mentors, Bill Bailey, taught me, "You've got to learn to be just as comfortable, Mr. Rohn, whether it is in a little shack in Kentucky having a beer and watching the fights with Winfred, my old friend or in a Georgian mansion in Washington, DC as the Senator's guest." Move with ease whether it is with the rich or whether it is with the poor. And it makes no difference to you who is rich or who is poor. A chance to have a unique relationship with whomever. The kind of personality that's comfortable. The kind of personality that's not bent out of shape.

And lastly, let's not forget charisma and sophistication. Charisma with a touch of humility. This entire list is more valuable than money. With one dollar and the list I just gave you, the world is yours. It belongs to you, whatever piece of it you desire whatever development you wish for your life. I've given you the secret. Capital. The kind of capital that is more valuable than money and that can secure your future and fortune. Remember that you lack not the resources.

4+ Ways to Recruit Online in 2011

noreply@blogger.com (Cindy McAsey) — Wed, 09 Feb 2011 07:41:17 PST

The internet is like a living being always growing and changing. Because it's very much like a living being we must alway be honing our marketing strategies to reflect what works today not 2 yrs ago or yesterday for that matter.

I've seen many discussions floating around online between what is right and not the right way to find folks to partner with in business.

So here are some online recruiting techniques that I feel are within the boundaries of ethical behavior. What would you add?

Facebook Ads. If you are interested in finding people with experience, who may have at one time worked with a competing company, or may be looking for a switch, running a targeted Facebook Ad that displays for people that have mentioned the other company is OK (as long as your company policies allow it.) But your ad should not belittle that other company in other way. Rather, it highlights the benefits of your opportunity. The reason I think this is OK is because you’re not specifically targeting individuals. You’re simply providing information, and if someone is looking for a new opportunity, they can act should they choose to.
A blog that is designed for recruiting. You should cover topics that would be of interest to someone looking for an opportunity, and provide a way for people to find out more about the opportunity you offer. Your blog should NOT recreate the opportunity page of your replicated website. Rather, it is more generic information that people interested in an opportunity may be searching for.
Answer questions on sites like LinkedIn and Forums. You can search for questions asked related to direct sales, small business, and working from home. This is a great way to demonstrate your expertise, and begin to develop relationships with folks.
Post ads on LinkedIn Jobs boards. Some groups have a “Jobs” section. If the topic of the group is applicable to what you have to offer (for example, working at home), feel free to post your opportunity there. Just be clear that it’s a business opportunity that requires an investment, and not a “job.” If group members are interested, they can contact you.

And of course, you can connect with people through your social networks, get to know them, share common interests, and listen. This will allow you to present the opportunity to individuals in relevant ways.

How about you, do you have a technique that's working for you that you would like to share? Or comments about the strategies mentioned?

Just for a good laugh...

noreply@blogger.com (Cindy McAsey) — Fri, 21 Jan 2011 11:37:03 PST

For all of us in Social Marketing we can so appreciate this conversation and get a good laugh!

Internet Marketing and Social Marketing

noreply@blogger.com (Cindy McAsey) — Mon, 27 Dec 2010 12:35:09 PST

Many time folks feel they can flip a magic switch and have money flooding into their account. Even though many marketing websites will tout this.. trust me it's just not that easy. Notice I didn't say simple. Really internet marketing is a very simple business once you understand how it works.

In all reality internet marketing and social marketing are (or should be) very closely related. Social marketing is about caring so much for your customer they are on a pedestal and feel like they are treated like royalty. It's about offering a high-quality product they will go out of their way to come back to you to purchase. It's rapport building and relationship building. And it works! It's old-school, time-tested, and the only marketing strategy that NEVER fails.

Thank goodness we already have an extraordinary, high-quality, product. All we have to do is build an equally extraordinary relationship with our clients.

How do you do that? No hype. No high pressure. No claims you can't prove. Just honest, sincere, relationship building and over-the-top service. In short, we need to treat our customers with the respect they deserve.

Think about it. Why would a customer that is disrespected in any way recommend you to a friend?

Relationship building is the essence of "guilt marketing" and it will take your business to new levels. Always give your customers a little bit extra. Meaning if you run accross something that you know is relevant to them or their business, send it to them by email, private Facebook message or FedEx. They'll appreciate your doing it. And they'll remember you and they will buy from you.

Whenever possible, throw in a few extras and don't charge for them. Or charge a ridiculously low price. That lets them know you really appreciate them as customers and that it's not just about the money.

Because it's never really "just about the money."

Social Marketing: Why do we do what we do?

noreply@blogger.com (Cindy McAsey) — Sat, 20 Nov 2010 05:59:32 PST

Embrace Life - This video has over 11,000,000 views on youtube and if it doesn't make you stop and think about doing something for someone other than yourself I don't know what will.

You might be wondering why would I put a video like this on a Marketing tips information blog. Well it's simple when your marketing your business you need to think of others needs more than your own needs.. and you don't want to let your own needs get in the way.

A perfect example of this was a phone call that my son Matt was telling me about yesterday. He got this phone call from someone selling an ad in the local phone book, he was actually considering it when the salesman added, "well I need your decision tonite because our book goes to print tomorrow." It became very apparent to Matt this guy was under a deadline to make a last ditch effort to make a few last sales. Of course maybe it was going to print tomorrow, but the way it came across was... I need a sale from a desperate man on the phone.

Take the same situation and put a different attitude from the salesman. If he was truly thinking of his prospect, he would have said,"I understand you need more time and I'll be happy to work with you to make a sound decision for your business, it might be better to work out a plan for next year since our books for this year are going to print tomorrow."

The outcome still may have been the same, but at least the salesman would have had the door open to follow up for the next go around.

People don't care how much you know till they know how much you care.

Social Marketing at it's best!

noreply@blogger.com (Cindy McAsey) — Tue, 19 Oct 2010 20:20:32 PDT

OMG... I just had the most amazing walk. I experienced attraction marketing at it's best today. I live on this almost deserted dirt road.. you know the kind with grass that grows up in the middle. Today I took a chance being the middle of the afternoon and beautiful fall day and decided to go all the way to the corner where the road meets the highway.

I generally walk with Jake and Casey our 2 dogs and our 3 goats, Frank, Sally and Annie. I'm sure to most folks this might be a little unusual, but to us it's just what we do. Today on our trip home we meet not one but 2 vehicles.
Both of them stopped and we had a very nice chat.

The first van was Shelly Crane's mom. According to her mom Shelly is a real estate agent in town and her mother sure thought she could use some goats to help eat an overgrown piece of property. When I told her Frank would be going to the sale barn as soon as the snow flies she turned off her van and got out and walked over to Frank to visit. I'm not sure where this conversation will go but who would think we would meet someone on our walk who would want to take Frank home.

The second person was Nick Weibert. He stopped and handed me his card. I guess he is just starting a new feed business in town. It turns out he's from Colorado, he and his wife moved to the area a few years ago and he used to sell to commerical feed lots, but now is focusing on small farms. He had just drove past our house and noticed the mules. So we are his "target market"...

After the general chit chat about the "goats" he mentions his brother is the Center for the KState football team and is looking for a job. He say's if we watch the news at all we probably have seen him, because he is generally the one selected to do most of the interviews. I guess his brother had asked him if he had any sales positions open, but since he has just started himself he's not in a position to expand just yet. I visited with him about the possibilities we offer with our company and how extra income turned into full time income by building an organization of people who do what I do.

Of course I didn't have any business cards with me only my phone on my arm band, funny thing I didn't need a card. I just said the classic thing I alway's do when asked how to check into what I do.
JUST GOOGLE ME, Cindy McAsey.
I've gotta say Frank, Sally and Annie are quite the conversation starters.

How Social Media Marketing Works for Small Businesses

noreply@blogger.com (Cindy McAsey) — Tue, 28 Sep 2010 06:44:41 PDT

Franchise Business on Healthy Aging

noreply@blogger.com (Cindy McAsey) — Wed, 15 Sep 2010 20:35:47 PDT

This is a testimony from Jan C.
My husband Jim called today after meeting with his lipid specialist in Minneapolis. Once again his cholesterol numbers have significantly dropped! At the time of his cardiac arrest 20 years ago, his cholesterol was over 400. For years the number gradually went down. Two years ago it was 179 and last year, after a year of being on Vivix, it was 138. That's when his statins were cut in half. Today Jim's total cholesterol is 97.

Jim has struggled with the LDL (bad cholesterol) the most. He has a genetic condition that causes his body to produce too much of it. Originally the LDL was 240. For years he worked to get it to 140 and then to 120. It needed to be less than 100. After a year and a half on Vivix, it dropped to 90. Today it was 58 !!!!!

Jim's doctor made this comment: Nobody wants to deal with the problem. They just want to take a pill to have it go away. When that doesn't happen they get upset." He and his office staff consider Jim their poster child. Jim complies and does what's needed to be healthy, and we support him.

What Jim does each day:

1. Takes Vitalizer, Vivix, Nutriferon, CoQHeart, Liver DTX Complex, and Joint Health Complex (had me order the new Cholesterol Reduction Complex right away, too!)

2. Runs 5 miles (has never missed a day of running in 20 years)

3. Drinks tea instead of coffee (Was addicted to coffee but switched to tea several years ago and dropped 30 points off his cholesterol total)

4. Is his own boss - so he can run and rest as needed (Quit a 20 year corporate job at time of cardiac arrest 20 years ago and located his office at home)

5. Makes decisions that eliminate as much stress as possible from his day.

Our youngest son Matt was 2 when Jim had the cardiac arrest. He got married on June 11 this summer. Twenty years ago, I never imagined that with 3 arteries 100% blocked and the 4th blocked 70%, that Jim would even live to see his youngest son grow up. It's good to note, too, that our three sons and I have supported all of Jim's efforts, and as a result we are healthier ourselves. Our family experience is proof that great health is primarily in the hands of the individual and the choices he or she makes. We've always chosen Shaklee nutrition, for example, and that has paid off royally for us. ~Jan

Prescription For A Healthier Life

For More information visit: http://barefoot-online.com

Great Example of Social Media Communication

noreply@blogger.com (Cindy McAsey) — Fri, 20 Aug 2010 07:27:42 PDT

Social media is effective communication through any medium, ie.. phone or in person conversation, text message, content in all forms video, RSS feeds etc.. What people respond to is something they perceive as genuine and agenda-free. That is why studies show up to 85% of people distrust ads.

A great example of using social media to "spread the word" about Shaklee comes from Arthur, a professional musician who teaches and performs around the country. He is a good friend of Bob Ferguson Shaklee Master Coordinator, and they were talking one day and Art asked if Bob had anything that would clean up his diet which you can imagine was a mess being on the road all the time. He shared the Cinch Plan and got started 3 days before he went back on the road.

Being the entertainer he is, and wanting to see if the stuff worked, he decided to shoot video progress reports daily on his IPhone. The funny, entertaining and amazing results of his succesful Cinch journey are documented at: http://www.youtube.com/artoflosinglard.

Many folks are using the whole site, or sending the URL for a specific video to prospects or people using the Cinch Plan, with great results. This video blog is credible, because, of course, Art's 25 pound weight loss is documented, and obvious in the videos.

So, this is the ultimate anti-advertising.

Here's a guy who is standing on the scale in the first segment (scroll down to the first segment at the bottom of the list of videos) with his belly in full view to the world, letting everyone know what he's up to, including his discomfort! Then the fun begins as everyone can follow his progress and misadventures on the way to Cinch Plan success.

RAS - The Mom Factor

noreply@blogger.com (Cindy McAsey) — Mon, 16 Aug 2010 19:56:47 PDT

At the base of your brain, where all the nerve endings come together to form your spinal cord, there is something about the size of your thumb called the Reticular Formation. This is a real physical, physiological thing. Part of the Reticular Formation is the Reticular Activating System (RAS). The RAS has one job and one job only. Its job is to filter information; and it is superb at what it does. We are constantly exposed to, and bombarded by so much information, data, stimuli and even opportunities, that if we consciously tried to register it all, process it all and think about it all, we would literally go crazy. We would be in a constant state of "overload". So the RAS (which remember, is VERY good at what it does) constantly filters out "extraneous" and "superfluous" information and data. It's like a "Spam Filter" for your mind.

The crucial question then becomes: How does the RAS determine what it needs to filter out? The RAS is constantly asking three questions in order to decide what you need to know and be aware of:

1. Is it my responsibility?
2. Is it important?
3. Does it match my version of'the truth'?

Whatever information, data or stimuli you are exposed to must satisfy all three questions. It's not the best two out of three. It is not a democracy or majority rules. It must satisfy ALL THREE criteria before the RAS will allow you to be aware of it - that includes any opportunities that you come across. Lets look at the first question the RAS asks to see why you may have blind spots and can't see opportunities that are all around you.

1. "Is it my responsibility"? - Have you ever gone someplace you've never been before, in an unfamiliar part of town, as a passenger in someone else's car? After you got there did you realize that you had absolutely no idea how to find your way home? It has probably happened to most of us. On the other hand, had you driven there yourself, would you have been able to find your way home? More than likely.

Why in the first case were you clueless, but in the second case you noticed the gas station on the corner, the white picket fence, the church steeple and all the other landmarks that would help you find your way out of there? Because, in the second case you knew you were responsible for getting there and back. However, in the first case you knew you weren?t responsible, so your RAS decided you didn't need that information, filtered it out and you never saw the important landmarks that could help you find your way home. The "Mom Factor"

I would like all of you mothers reading this to think back to when your first child was an infant (I'm sure the following was true of all of your children, but think especially of your first child). They were just old enough that they had graduated from the bassinet by your bed to their own crib, in their own room down the hall. The first few weeks do you remember how you would be sound asleep in the middle of the night, and out of a sound sleep, all of the sudden you knew that you had to be down the hall checking on your child. You don't know what you heard; you're not even sure that you had heard anything; you just knew you had to be there, and in a heart beat you are wide awake and at that child's bedside making sure that everything is OK.

It's the third time that night that you have been up to check on your child. As you return to your bed, you decide that it is important for your husband to know that THIS! - IS! - THE! - THIRD! - TIME! that you have been up to check on HIS! child. So, you THROW! yourself on the bed and JERK! the covers back over to you, just to make sure your husband appreciates that this is the THIRD! time you have been up ? and your husband sleeps through the whole thing. He never heard you get up, was never aware that you came back to bed, and never even felt you jerk the covers back over.

Now, in some of your homes, later that night, the family dog starts yapping in the back yard. Dad jumps out of bed, throws open the window, shouts at the dog to shut up, comes back to bed - and Mom sleeps through the whole thing. How is it that Mom can hear a virtually inaudible sleeping baby, but can?t hear barking dogs and Dad can hear dogs, but can't hear babies? It's simple ... in your home the roles have been defined such that Mom is responsible for the baby and Dad is responsible for the dog.

Your RAS will filter out any information that you are not responsible for and make you unaware of it.

I've often heard it said that wisdom comes with age. But, that is not true. The only thing that automatically comes with age - is old. That's all you get. Wisdom comes when you accept responsibility for your life. I know 80-year-olds with no wisdom and 18-year-olds with plenty. The difference is that the 18-year-old has accepted responsibility for their life and future, but the 80-year-old is still blaming everyone and everything around them for their stature in life.

All of us spend the first nine months of our lives on a waterbed. It is warm. It is cozy. All of our needs were met without us having to do a thing. Then we are born, the doctor cut the umbilical cord, slapped us on the rear end and then 95% of us spend the next 50 years of our lives looking around for someone else we can plug our umbilical cord into to take care of us. But, it's not someone else's responsibility. And until you take responsibility for your life and future, your RAS will make you blind to opportunities around you.

Cindy McAsey
Barefoot in the Garden
888.272.6701

Shaklee Celebrates $5 Billion in Paid Commission at Annual Conference in Anaheim

noreply@blogger.com (Cindy McAsey) — Tue, 10 Aug 2010 09:23:48 PDT

Number One Natural Nutrition Company in the U.S. Also Unveils New Car Incentive Program for Distributors ANAHEIM, CA--(August 9, 2010) - Shaklee Corporation, a leading provider of natural nutrition, personal care, and environmentally friendly home care products, announced today that it has surpassed five billion dollars in commissions paid to its more than 1.2 million Shaklee Family Members worldwide.

The announcement was made at the 2010 Shaklee Global Conference in Anaheim where thousands of Shaklee Members, Distributors and prospects gathered to explore how to capitalize on the Shaklee business opportunity while embracing the Shaklee vision to make people and the planet healthier.

"Shaklee's mission is to create the best natural health products and market them through a business model that gives people the opportunity to achieve the dream of owning their own business and controlling their financial future," said Shaklee CEO Roger Barnett. "This commission milestone is a tribute to the tens of thousands of distributors around the world who have found success in their own independent business with Shaklee."

The company also kicked off a new Car Incentive Program which will allow distributors to qualify for car bonuses that can be used to pay for a lease or purchase of a brand new car, with extra incentives for those who lease or purchase hybrid vehicles.

"Shaklee's new rewards and compensation program perfectly aligns with our values by creating new opportunities for distributors to grow their business with tangible lifestyle and financial incentives," said Barnett. "This program will also allow our distributors to touch more people and share the Shaklee opportunity of doing well by doing good. That's a powerful thing."

For more information about Shaklee or its 2010 Global Conference, please contact Matt McAsey at mcasey (at) shaklee (dot) net or 785-341-4437. For more information on Shaklee, the number one nutrition company in the U.S., please visit http://mcasey.shaklee.com.

About Shaklee
Founded in 1956, Shaklee Corporation is the number one natural nutrition company in the United States. A leading provider of premium-quality natural nutrition products, personal care products, and environmentally friendly home care products, Shaklee has more than 50 patents and patents pending worldwide. With more than 1.2 million members and distributors around the globe, Shaklee currently operates in the U.S., Mexico, Canada, Japan, Malaysia, Taiwan, and China. In 2000, Shaklee became the first company in the world to be Climate Neutral certified to totally offset its CO2 emissions, resulting in a net-zero impact on the environment.

Is your Attiude worth Catching?

noreply@blogger.com (Cindy McAsey) — Wed, 21 Jul 2010 11:07:02 PDT

As you study the meaning of this short story you will discover even though Maggie is a grown woman her mother is still teaching her lessons. Maggie describes her 84-year-old mother as living on her own, by herself, in a small town in Vermont. She has 3 grown kids (including Maggie)who live in the same town. At least once a day, at least one of the kids checks in on her. One day in the late fall she was walking down her long gravel driveway to her mailbox. On her way back to the house, she stumbled, fell into the ditch and broke her hip. She lay there for four and a half hours before Maggie stopped by on her way home from work and found her. She called 911 and got her to the hospital.

The next morning Maggie was visiting her in the hospital and this is the conversation she described. She said to her mother, "Mom, weren't you scared laying there with a broken hip for four and a half hours? She said, "Not at all. I knew one of you kids would be by." Then Maggie said, "Well, you must have been in an awful lot of pain!" Her mom said, "Maggie, when I fell, I landed right in this pile of leaves, and they smelled sooooo good!"

Finally Maggie said, "Well, you must have been freezing because all you had on was a light sweater!" She responded, "You know, every once in awhile the sun would come out from behind a cloud and I don't think I've ever appreciated sunshine as much as I did yesterday." There was nothing he could say that would bring her down. Do you think that is because she "felt" that way? Or do you think that is because that is the way she decided to live her life? It's all about the choices we make every day of our lives.

Most people decide how they are based upon the circumstances - based upon their feelings at the time. One of the most important lessons that I've learned is that the feelings follow the behavior, not the other way around. Every day we get to choose our attitude by how we choose to behave. It's very difficult to behave one way and feel another. So choose a positive attitude, regardless of the circumstances.

If you wait for everything in your life to line up perfectly so you can have a positive attitude... your job, your business, your spouse, your teenage kids - you will never have a positive attitude. What do you think is more attractive in life, business or relationships? a positive attitude or a negative attitude? Which do you think will attract more success in your life? Which do you think will attract more abundance? Which do you think will attract more people that you want to be around and want to be around you?

The next time you hear someone say, "I'm doing pretty well under the circumstances." why don't you ask them, "Well, what are you doing under there anyway?"

I know some of you are thinking, "Well, if you had everything going on in your life that I have going on in mine, you wouldn't be enthusiastic and positive either." Then you miss the point.

Attitude is a choice.

It is 5% what happens to you and 95% how you choose to respond.

Cindy McAsey | Phone:888.272.6701
Building the Dream- Livin the Dream
Powerhouse System of the Internet