Barlowe Interactive Marketing Blog

Leveraging The Power of Social and Search Together

John Barlowe — Thu, 16 Jun 2011 22:28:22 +0000

In the old days… you know, a year ago… most companies viewed search engine marketing as one thing, and social media marketing as another. But now the world has dramatically shifted. I’m talking tectonic, baby. A Google shift. When the king of search decides it’s time to change its algorithm based on your social involvement, I’d consider [...]

Google, Yahoo, And Bing Collaborate To Improve Search

John Barlowe — Fri, 03 Jun 2011 15:28:26 +0000

A la 2006, today, Google, Microsoft, and Yahoo collectively announced that they will be partnering to create schema.org, a resource for site owners and developers to learn about structured data and gain insight into how to improve their sites’ search results. The site adds more than 100 new forms of website markup for content ranging [...]

Email Or Spam? Advice About “Cold Emailing”

John Barlowe — Mon, 23 May 2011 19:19:28 +0000

The question: If I email a prospect prior to receiving their approval to do so, is that spam? Short answer: yes. Long answer: yeeeeessssssssss. But that doesn’t mean you should never reach out to those you don’t yet know. It’s easy to take the idealistic high road where we NEVER send unsolicited emails but hey, [...]

What If Facebook Came To Life? A Funny Video

John Barlowe — Mon, 16 May 2011 01:13:43 +0000

Thanks to Mashable.com for a new look at Facebook: http://mashable.com/2011/05/15/facebook-offline/ Barlowe Interactive Marketing Is Cool. You’re Not. Business Blogging. Social. Digital. Inbound. Google Marketing. All those kind of things. Yup, very cool. Filed under: social media marketing

Facebook. Lookin’ Like A Fool With Their Pants On The Ground

John Barlowe — Thu, 12 May 2011 23:04:10 +0000

thanks to Emma Barnett for this… It Seems Facebook was just caught trying to hire a PR firm to smear Google. Facebook admitted hiring a high-level PR company to spread anti-Google news. Facebook hired Burson-Marsteller, a PR company owned by WPP, Sir Martin Sorrell’s group, to place negative stories about Google in American press outlets.Since the [...]

Social Media: Everybody Talking, Nobody Listening

John Barlowe — Mon, 18 Apr 2011 20:05:22 +0000

“You take the good, you take the bad” a wise old sitcom song writer once wrote. That particular fact of life is perfectly illustrated when we view the effect social media is having on us all. While it can be argued that social media is ‘amazing’, ‘stupendous’, and just outright ‘awesome man!’, it can also be [...]

Talking. The New, New Marketing Strategy!

John Barlowe — Wed, 16 Mar 2011 20:25:36 +0000

The guy who power washes my house each Spring knows all he needs to know about business. And he’s not even on the Internet. I had no idea, so when I recently asked him if he has a Web site, his answer surprised me. “Don’t even own a computer.” he said. “So, then there’s no [...]

How Do I Get My Business On Groupon?

John Barlowe — Tue, 08 Mar 2011 15:51:41 +0000

Thanks to AOL’s Geoff Williams for a great Groupon How-To: In case you’re among those who haven’t heard of Groupon, here’s a quick primer. Groupon, a Chicago-based “deal of the day” website founded by Andrew Mason, is a combination of the words “group” and “coupon.” Every day, in cities around the world, the site sends [...]

Facebook’s Business/Fan Page Changes. March 11 Looming Large.

John Barlowe — Mon, 14 Feb 2011 18:17:57 +0000

THE GOOD NEWS: Facebook made changes recently that will help your business page with visibility. THE BAD NEWS: FB also set the official date that they’ll put an end to FBML, making the addition of a custom tab much more difficult for those of you who aren’t professional programmers. After FBML rides off into the sunset, [...]

Beware The Google Doofus – 5 Mistakes That Nearly Killed A Business

John Barlowe — Thu, 10 Feb 2011 18:57:32 +0000

I recently took over the administration of a client’s Google Adwords account that, for 3 years, had been managed by another consultant. I had never taken over an account from another Google Guy before, so I was curious to check out his style. Adwords, after all, is a mix of science and art. The reason [...]