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	<title>Barry Judge</title>
	
	<link>http://barryjudge.com</link>
	<description>Updates from the CMO of Best Buy</description>
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		<title>Business Week Article on Best Buy Strategy</title>
		<link>http://barryjudge.com/business-week-article-on-best-buy-strategy</link>
		<comments>http://barryjudge.com/business-week-article-on-best-buy-strategy#comments</comments>
		<pubDate>Sat, 12 Dec 2009 21:19:22 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/business-week-article-on-best-buy-strategy</guid>
		<description><![CDATA[Business Week just posted an article on Best Buy&#8217;s business strategy. I am interested in hearing comments on what people think about Business Week&#8217;s take on the article. The article is posted at the following link, http://tinyurl.com/yaokons. I have also posted it below.
Why Tech Bows to Best Buy
As the last major electronics retailer standing, the [...]]]></description>
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		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Communicating “Buyer Be Happy” This Holiday Part 3 – Give a Gift That Gives a Gift</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-3-give-a-gift-that-gives-a-gift</link>
		<comments>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-3-give-a-gift-that-gives-a-gift#comments</comments>
		<pubDate>Thu, 10 Dec 2009 16:48:26 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=605</guid>
		<description><![CDATA[If you’ve visited a Best Buy store in the past few weeks, you may have noticed a logo next to certain items designating them as an @15 Gift. I’ve mentioned @15 before, but am particularly proud of how Best Buy’s philanthropic platform is inviting our customers to partner with us, benefiting teens in our communities [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-3-give-a-gift-that-gives-a-gift/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Communicating “Buyer Be Happy,” This Holiday Part 2</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2</link>
		<comments>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2#comments</comments>
		<pubDate>Tue, 08 Dec 2009 17:47:12 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=573</guid>
		<description><![CDATA[Our plan this Holiday focuses on executing very well our “Price Plus,” strategy. ” Price Plus” is shorthand for great prices plus providing the best help before and during the shopping process and then after you buy something via all our touch points in our stores, web sites and call centers.  We know that [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Holiday Greetings Messaging</title>
		<link>http://barryjudge.com/holiday-greetings-messaging</link>
		<comments>http://barryjudge.com/holiday-greetings-messaging#comments</comments>
		<pubDate>Mon, 30 Nov 2009 20:50:03 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=579</guid>
		<description><![CDATA[You may be aware that the reference to the Muslim holiday of Eid al-Ahda in our 11/22 Best Buy Sunday newspaper insert  (for U.S. Best Buy stores) has spurred a number of conversations in the blogosphere and on Best Buy’s Facebook site. We’ve also seen an increase in the volume of calls and e-mails to [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/holiday-greetings-messaging/feed</wfw:commentRss>
		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>Communicating “Buyer Be Happy” This Holiday – Part 1</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1</link>
		<comments>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1#comments</comments>
		<pubDate>Sun, 22 Nov 2009 19:24:07 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=560</guid>
		<description><![CDATA[Its been a while since I posted but I am finally back. Writing a blog gives you new found respect for journalists who do this for a living.  Its hard work! I am going to try to post weekly through the New Year. We&#8217;ll see how that goes.
Anyway, I&#8217;m very excited  about what we are [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Mofilm and User Generated Content</title>
		<link>http://barryjudge.com/mofilm-and-user-generated-content</link>
		<comments>http://barryjudge.com/mofilm-and-user-generated-content#comments</comments>
		<pubDate>Mon, 05 Oct 2009 19:42:28 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=552</guid>
		<description><![CDATA[A couple of weeks ago, I talked about our commitment to e-recycling, and participation in the MOFILM user-generated advertising competition. The call for entries just ended and we’re in the process of reviewing all of the submissions.
We’re really excited to see how the aspiring creative directors and filmmakers can help us think of new ways [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/mofilm-and-user-generated-content/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mofilm and efforts in recycling</title>
		<link>http://barryjudge.com/mofilm-and-efforts-in-recycling</link>
		<comments>http://barryjudge.com/mofilm-and-efforts-in-recycling#comments</comments>
		<pubDate>Fri, 25 Sep 2009 18:15:44 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[MOFILM]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=533</guid>
		<description><![CDATA[Early in the year, I talked about our promise to make a difference through our recycling efforts as a company. It’s astonishing that the US discards an estimated 400 million units of electronics each year, according to the US EPA and we recognize our ability to help make a difference. We work hard at delivering [...]]]></description>
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		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>True Stories – Back To School Campaign</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign</link>
		<comments>http://barryjudge.com/true-stories-back-to-school-campaign#comments</comments>
		<pubDate>Sun, 16 Aug 2009 15:13:20 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=514</guid>
		<description><![CDATA[Since last December, we have been airing a campaign featuring real stories of how our people helped customers solve a technology problem they had in their lives. Since the campaign tells stories about real situations and includes the actual employee from the story, we call the campaign, True Stories. I have attached the final versions [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/true-stories-back-to-school-campaign/feed</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Best Buy’s @15 Program and Taylor Swift</title>
		<link>http://barryjudge.com/best-buys-15-program-and-taylor-swift</link>
		<comments>http://barryjudge.com/best-buys-15-program-and-taylor-swift#comments</comments>
		<pubDate>Sun, 09 Aug 2009 16:11:24 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=517</guid>
		<description><![CDATA[We've filled up the last several months since @15's inception with a lot of smart work, from directing grants to non-profits like Youth Venture and Sweat Equity Enterprises to commissioning national studies on the state of teens with organizations like Search Institute. All to help raise awareness and fuel teen strength. ]]></description>
		<wfw:commentRss>http://barryjudge.com/best-buys-15-program-and-taylor-swift/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Emerging Media Role – The Crowdsourced Job Posting is Live</title>
		<link>http://barryjudge.com/emerging-media-role-the-crowdsourced-job-posting-is-live</link>
		<comments>http://barryjudge.com/emerging-media-role-the-crowdsourced-job-posting-is-live#comments</comments>
		<pubDate>Thu, 30 Jul 2009 17:05:24 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=496</guid>
		<description><![CDATA[We&#8217;ve gone through all of your ideas, added some of our own, and we&#8217;ve posted the job opening for the Senior Manager Emerging Media Marketing on our careers site.
For those of you who submitted ideas, your contributions will be largely found in the qualifications section specifically. After all, the qualification of 250+ twitter followers is [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/emerging-media-role-the-crowdsourced-job-posting-is-live/feed</wfw:commentRss>
		<slash:comments>38</slash:comments>
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