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	<title>Barry Judge</title>
	
	<link>http://barryjudge.com</link>
	<description>Updates from the CMO of Best Buy</description>
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		<title>A week of “star power”</title>
		<link>http://barryjudge.com/a-week-of-star-power</link>
		<comments>http://barryjudge.com/a-week-of-star-power#comments</comments>
		<pubDate>Mon, 14 Feb 2011 21:22:48 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=673</guid>
		<description><![CDATA[March 4, 2011: Updated with video
If we had a theme for the last couple of weeks in and around my office at Best Buy, it would be “big stages.”
Our first entry into the annual Super Bowl commercial sweepstakes is well documented – and, I should add, a whopping success. Our spot featuring Best Buy’s new [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/a-week-of-star-power/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>“Our Big Bet on the Big Game”</title>
		<link>http://barryjudge.com/our-big-bet-on-the-big-game</link>
		<comments>http://barryjudge.com/our-big-bet-on-the-big-game#comments</comments>
		<pubDate>Mon, 07 Feb 2011 14:09:05 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big game]]></category>
		<category><![CDATA[buy back]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[superbowl]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=653</guid>
		<description><![CDATA[If you watched last night’s game, I hope you had a chance to see our spot launching our new Buy Back Program. It was our first time advertising in the Super Bowl and we had a blast making the spot with Justin Bieber and Ozzy &#38; Sharon Osbourne. We only bought this spot because we [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/our-big-bet-on-the-big-game/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The New “Best Buy Buy Back Program”</title>
		<link>http://barryjudge.com/the-new-best-buy-buy-back-program</link>
		<comments>http://barryjudge.com/the-new-best-buy-buy-back-program#comments</comments>
		<pubDate>Wed, 02 Feb 2011 13:14:49 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=647</guid>
		<description><![CDATA[One of the reasons I love the Consumer Electronics business is that the products we sell are in a constant state of upgrade.  I have been in the business for about a decade.  The driver businesses at that time were 400 pound tube TVs, stationary Desktop PCs, landline phones, VCRs, Walkman disk players and, of [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/the-new-best-buy-buy-back-program/feed</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>ESPN’s 30 For 30 – Best Sports Documentaries Ever</title>
		<link>http://barryjudge.com/espn%e2%80%99s-30-for-30-%e2%80%93-best-sports-documentaries-ever</link>
		<comments>http://barryjudge.com/espn%e2%80%99s-30-for-30-%e2%80%93-best-sports-documentaries-ever#comments</comments>
		<pubDate>Mon, 31 Jan 2011 13:05:20 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=641</guid>
		<description><![CDATA[As I mentioned a couple posts ago, this time around the blogosphere I am going to talk about a few things other than business and Best Buy. My stuff will still overwhelmingly be that but I want to get into some other stuff that I just feel like telling people about. If you just want the [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/espn%e2%80%99s-30-for-30-%e2%80%93-best-sports-documentaries-ever/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Super Bowl ads – Good Idea or Money Ill Spent?</title>
		<link>http://barryjudge.com/super-bowl-ads-%e2%80%93-good-idea-or-money-ill-spent</link>
		<comments>http://barryjudge.com/super-bowl-ads-%e2%80%93-good-idea-or-money-ill-spent#comments</comments>
		<pubDate>Fri, 28 Jan 2011 13:50:47 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=628</guid>
		<description><![CDATA[There is much discussion in the press this time of year regarding the merits of running a Super Bowl ad. The nay-sayers argue that TV is increasingly irrelevant, the costs are ridiculous, running a Groupon coupon will generate more new users and what’s more one can just go on social media and create buzz for [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/super-bowl-ads-%e2%80%93-good-idea-or-money-ill-spent/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>“I am back”</title>
		<link>http://barryjudge.com/%e2%80%9ci-am-back%e2%80%9d</link>
		<comments>http://barryjudge.com/%e2%80%9ci-am-back%e2%80%9d#comments</comments>
		<pubDate>Thu, 27 Jan 2011 00:28:56 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=624</guid>
		<description><![CDATA[This post is my re-emergence into the longer form public social space. I have thought for a while about whether I wanted to start writing again and have decided that for me the time invested is well worth the personal and business related benefits that come from being public.  This time around I have [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/%e2%80%9ci-am-back%e2%80%9d/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Business Week Article on Best Buy Strategy</title>
		<link>http://barryjudge.com/business-week-article-on-best-buy-strategy</link>
		<comments>http://barryjudge.com/business-week-article-on-best-buy-strategy#comments</comments>
		<pubDate>Sat, 12 Dec 2009 21:19:22 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/business-week-article-on-best-buy-strategy</guid>
		<description><![CDATA[Business Week just posted an article on Best Buy&#8217;s business strategy. I am interested in hearing comments on what people think about Business Week&#8217;s take on the article. The article is posted at the following link, http://tinyurl.com/yaokons. I have also posted it below.
Why Tech Bows to Best Buy
As the last major electronics retailer standing, the [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/business-week-article-on-best-buy-strategy/feed</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>Communicating “Buyer Be Happy” This Holiday Part 3 – Give a Gift That Gives a Gift</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-3-give-a-gift-that-gives-a-gift</link>
		<comments>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-3-give-a-gift-that-gives-a-gift#comments</comments>
		<pubDate>Thu, 10 Dec 2009 16:48:26 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=605</guid>
		<description><![CDATA[If you’ve visited a Best Buy store in the past few weeks, you may have noticed a logo next to certain items designating them as an @15 Gift. I’ve mentioned @15 before, but am particularly proud of how Best Buy’s philanthropic platform is inviting our customers to partner with us, benefiting teens in our communities [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-3-give-a-gift-that-gives-a-gift/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Communicating “Buyer Be Happy,” This Holiday Part 2</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2</link>
		<comments>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2#comments</comments>
		<pubDate>Tue, 08 Dec 2009 17:47:12 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=573</guid>
		<description><![CDATA[Our plan this Holiday focuses on executing very well our “Price Plus,” strategy. ” Price Plus” is shorthand for great prices plus providing the best help before and during the shopping process and then after you buy something via all our touch points in our stores, web sites and call centers.  We know that [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Holiday Greetings Messaging</title>
		<link>http://barryjudge.com/holiday-greetings-messaging</link>
		<comments>http://barryjudge.com/holiday-greetings-messaging#comments</comments>
		<pubDate>Mon, 30 Nov 2009 20:50:03 +0000</pubDate>
		<dc:creator>barryjudge</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barryjudge.com/?p=579</guid>
		<description><![CDATA[You may be aware that the reference to the Muslim holiday of Eid al-Ahda in our 11/22 Best Buy Sunday newspaper insert  (for U.S. Best Buy stores) has spurred a number of conversations in the blogosphere and on Best Buy’s Facebook site. We’ve also seen an increase in the volume of calls and e-mails to [...]]]></description>
		<wfw:commentRss>http://barryjudge.com/holiday-greetings-messaging/feed</wfw:commentRss>
		<slash:comments>48</slash:comments>
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