Base Camp Communications

34 Snow Twinfluencers to Follow on Twitter

Tracy Hiatt — Thu, 22 Oct 2009 20:37:12 +0000

In case you’ve been too busy attending ski movie premieres, hucking your meat down the white ribbon of death, drooling over gear guides, or dancing around fires and praying to Ullr, we’ve built a list of Snow Twinfluencers to keep you in the know and to share your stoke for the upcoming season.

Disclaimer: This list is totally biased by our location and our interests. We don’t care, for example, what @waterville’s snow conditions are like but you may. If you’ve only tweeted four times, or if you’re following zero you may be on our radar, rather than on this list. We had to cut somewhere… and at the end of the day, the digital voices you want to hear are a personal choice.

Don’t forget our list of 26 Outdoor Twinfluencers who also share valuable winter content, too, like @backcountrycom, @adventurevida, @TheGearJunkie, etc.

@biglines
snowriding community, big mountain skiing and snowboarding

@CherryPow
A new site in development about skiing the world

@chinesedownhill
Launching Fall 2009, Chinese Downhill is a social media community connecting skiers, snowboarders, and any one who loves a good blizzard

@codytownsend
Professional Skier. Surfer. Fly-Fisher. Linguist.

@ColoradoSkiUSA
With 22 member resorts CSCUSA is the heart, soul and voice of Colorado’s ski industry.

@doglotion
Keeping Free Skiing Real Since 2003

@ESPN_Ski
ESPN Freeskiing

@ESPN_Snow
ESPN Snowboarding

@FirstTracksMag (Marc Guido)
Editor & publisher of First Tracks!! Online Ski Magazine.

@Freeskier
We’re Skiing’s Independent Magazine. Editor: @ozskier

@Grand_Targhee
Official Grand Targhee Resort Twitter. Wyoming Ski, Snowboard, & Summer Resort. Over 500 inches of annual snowfall. On the West side of the Tetons!

@ingridbackstrom
skier, powderhound, lover of fun things, etc.

@jeremyjones
pro snowboarder, surfer, climber, father, husband, freak about riding powder

@jhski
The official tweet of Jackson Hole Mountain Resort.

@Jycouput (Jean-yves Couput)
Marketing Director of Salomon USA. Avid skier, cyclist, runner, I’m a social media addict and fervent user of new technologies

@lindseyvonn
world cup ski racer, big tennis fan and loves RedBull

@mikedski (Mike Douglas)
Pro skier and more from Whistler

@Newschoolers
Best ski website in the world

@Ozskier (Dave Amirault)
Web developer, photographer, writer, television and online personality for Freeskier Magazine. I’m also a swimmer, cyclist, skier and white guy from New England

@PowderMagazine
The skier’s magazine

@RippinSkiers

@sethmorrison1
One Life To Live

@Shaun_White
Snowboarder/Skateboarder
*48,000 + followers but has not posted anything since 9/6

@Skicom (Dan Sherman)
Ski.com is the largest provider of mountain travel in North America and customizes vacations to more than 100 of the most popular mountain resorts in the world.

@skiingexaminer
Eric Wagnon writes about skiing for examiner.com and works as a freelance video producer. Member of NASJA for snowsports journalists.

@ski_news
Skiing news aggregator by skiers for skiers. For more, follow me @Ridertech

@SkierGrrl (Amy Kemp)
skier, wanna-be surfer, intermittent mtn biker, PR’er for vail resorts

@skiingmag
Skiing magazine

@Snowboardermag
Snowboarder is the Most Read snowboarding magazine in the world. Get updates on exclusive features, videos, photos, and events from the snowboard world

@SteepSkiing
Chris Davenport

@SkiAndSnowboard
Follow great ski blogs, resort info, gear reviews, and conditions. Just getting started.

@TannerHall
Professional skier from Kalispell Mt. Residing in Park City Ut. Trying to figure the world out one day at a time.

@TetonGravity
Teton Gravity Research is an action sports clothing and lifestyle brand.

@TheSkiChannel
Skiing, Snowboarding, and Mountain Sports

Did we miss your favorite snow twit? Let us know with a comment below!

Want to follow this whole list with one click? You can on TweepML: http://tweepml.org/Snow-Twinfluencers-to-Follow-on-Twitter/

Curious if your home resort, favorite brand, or athlete is on Twitter? Be sure to check out Freeskiers’ useful mega list of 150+ Ski Industry Folks To Follow On Twitter–especially if you care that “Mr. Shifrin [@GouldAcademy] really loves the fall! http://twitpic.com/m9g31″

(Mr. Shifrin, via @GouldAcademy (a ski academy on the Freeskier list)).

Now if it will just snow as much as people tweet…
@basecampcomm

ShareThis

Repost: Top Ways to Make Your PR Agency Part of Your Team

admin — Thu, 22 Oct 2009 18:26:37 +0000

In the first of our Repost/Greatest Hits series that revisits some of the valuable insights that have been buried over time we bring you a post that was originally published on September 25th, 2006.

—-

In a reversal of roles, the corporate PR department for one of our clients sent this to us. Eight tips on how to work with and what to expect from a PR firm. Write this down…

“Public relations is most effective when it is well integrated into your business. Fully integrating PR will help extend your business’s success in market positioning, sales and employee relations as the value of your brand increases with positive visibility. Here are a few ideas on ways you can make sure that takes place.

Integrated Planning. As an extension of your sales and marketing effort, make sure that your agency is involved in your annual planning process as well as in any periodic sales and marketing meetings that happen through the year. Timing is critical in public relations as many publications are on four- to six-month lead times or some cases even longer. By integrating PR into the planning process, your PR team can help you outline critical-need dates to help support certain booking or selling seasons as well as special events and activities. This also allows you to clarify each team player’s role to ensure everyone is working in tandem to meet your strategic goals.
Over Communicate. If your agency doesn’t know something is happening, they can’t help you get publicity for it. From new products to special promotions, and new dealer programs to operational changes, these are all examples of developments that should be shared well in advance with your agency. Collectively you can determine if there is news value in what’s happening. But, if they don’t know about it, the media will never know either. (more…)

ShareThis

26 Outdoor Twinfluencers to Follow on Twitter

Tracy Hiatt — Fri, 16 Oct 2009 18:16:04 +0000

“What are you doing?” Are you outside? Or would you rather be outside than on Twitter? So would we.

An avid outdoorsman on Twitter is kind of like Beyonce Knowles perusing Backcountry.com for her next music video outfit. It’s just not right. So, while lists of tweeting celebs, foodies, and social media mavens litter the twitterverse, it’s no surprise that we could not find a similar list for the outdoor world.

So, we compiled a list of tweeple more relevant to our lifestyle than @mrskutcher and @iamdiddy to share in hopes that we can all be connected by outdoor recreation and adventure AND Twitter.

This is just a start, obviously. We decided on a short list to grow by—if you’re new to Twitter—or a list to pull from—if you’re an old bird.

Disclaimer: This list is totally biased by our location and our interests. We don’t care, for example, what @waterville’s snow conditions are like but you may. We had to cut somewhere… and at the end of the day, the digital voices you want to hear are a personal choice.

And if you’re not on Twitter, you better come to peace with us knowing your news before you do—and of course, whether Lance Armstrong or Laird Hamilton had a better breakfast.

@Activenetwork
Endurance Articles, Training Resources, Event Info, Support and Special Offers. Find Us On Facebook: http://bit.ly/ActiveOnFB

@adventurevida (Steve Casimiro)
The blog for real outdoor adventure–news, gear, people, photography, outdoor iPhone apps, more—by National Geographic ADVENTURE’s West Coast editor.

@backcountrycom
Backcountry.com is where you – the passion-addicted, performance-is-the-rule outdoor fanatics – go to research, review and buy the gear you need to get after it

@BackpackerMag
The Twitter home of BACKPACKER Magazine, BACKPACKER.com, and our blogs (www.backpacker.com/blogs/)

@cleanestline
Tweets from the outdoor clothing company Patagonia. Get company news, links to great stories and alerts about new products, sales and special offers.

@Explore_It (Ryan Dionne)
I write outdoor gear reviews targeting adventurers who want high-quality gear without breaking the bank; I also write outdoor ‘how to,’ adventure & news stories

@ESPN_Action

@feedthehabit
Skiing, Mountain Biking and Outdoor Gear Reviews, News and Articles.

@FUELTV
action sports television

@HUCKmagazine
Latest from HUCK magazine | SURF, SKATE, SNOW, travel, music, film, art, fashion and more | Subscribe online now and get six issues for only £18

@LeisureTrendsGr
Leisure Trends the leader in sports and recreation retail tracking and consumer research as well as a full service CRM/loyalty solution.

@nationaloutdoor
Interactive Outdoor Website : National Parks | Ski Resorts | US Outdoor Recreation Area Map | Outdoor Gear Price Comparison and Deals

@ngadventure
Dream it. Plan it. Do it.

@Kungfujedi (Kraig Becker)
I know Kung Fu!

@outsidegeargirl (Stephanie Pearson)
Contributing Editor to Outside, Gear Girl, biker, skier, traveler, budding birder

@outsidemagazine
Live the Active Life

@redbull
This is the official Red Bull twitter account. Red Bull gives you wiiings!

@RSNResortTV
A daily dose of outdoor stoke. TV and web with a passion for outdoor sports in over 110 mountain and beach towns across the US.

@SNEWSteam
The most trusted outdoor and fitness industry news source since 1984.

@swaesports
The online home for the ADVENTUROUS lifestyle. A for-purpose company dedicated to adventure, environment, and promoting local business. Find. Book. Save. Play.

@TheGearcaster
News on emerging companies and technologies in the sports industry.

@TheGearJunkie (Stephen Regenold)
Journalist (outdoors, gear, adventure). Founder and Editor, GearJunkie.com. Contributor to New York Times. Runner, skier, cyclist, father, husband. Minnesotan.

@TransWorldBiz
The Leader in Boardsports News and Information.

@TreeHugger
Links, Ideas and Conversation from the TreeHugger hive mind, the latest in modern green.

@wendmagazine
Wend Magazine: One part adventure travel. One part sustainable design. One part activism. That’s the spirit of our print and online magazine. wendmag.com

@womensadventure
Thrive in the wild with advice and tips from Women’s Adventure magazine

Did we miss your favorite outdoor twit? Let us know!

Want to follow this whole list with one click? You can on TweepML: http://tweepml.org/Outdoor-Tweeple-To-Follow-via-Base-Camp-Comm/

Look out for our snow twinfluencers next…
@BaseCampComm

ShareThis

PR = Perception

Mike Geraci — Fri, 16 Oct 2009 18:13:49 +0000

When businesses, groups, or causes enlist the services of a PR firm they are interested in establishing, altering or strengthening a perception among a specific group or groups of people.

That perception can generally be categorized as either cool/coolest or right/righteous…particularly in relation to the competition. Differentiation.

Think of all the opportunities available to establish, alter or strengthen how your client is perceived: Events, sponsorships, partnerships, stunts, contests, content…It’s all PR. Don’t limit yourself to press releases and media relations.

ShareThis

Vegas makes you old…

admin — Thu, 01 Oct 2009 22:25:11 +0000

The usual post Interbike bike porn euphoria has deteriorated into a bunch of grumping. Like waiting until the morning before you send an angry email, maybe everybody should wait until they are no longer hungover before they write their post-Interbike wrap-up:

Bicycle Retailer & Industry News publisher, Marc Sani politely “kvetching” BR&IN Bitching here. - “But when you pause to look at the show itself, I fear Interbike falls a tad short. And I’m not talking about much. Interbike could do several things that would add immense value to those 27 hours of show-floor time.”
Over at AllHailtheBlackMarket, Stevil lost his camera but not his sense of humor. - “2009’s Interbike was truly a whirlwind like few others I’ve experienced, the final substantiation of which is that until 1:30 on Saturday afternoon, I was of the committed opinion that it was already Sunday.”
The crew at Competitive Cyclist dot com gives a retailer’s perspective in their Interbike Confidential report - “Interbike is still relevant, but for reasons less life-or-death than business itself, namely networking and gossip and for companies like QBP or SRAM who need to book like 500 nights worth of rooms for an army of employees plus airfare plus meals plus union labor to set up/tear down I question whether being social provides enough ROI to stay the course with Interbike.“
The bitter bike blogosphere has a new playa over at HBCutthecourse1999.com. Cruise around, enjoy the ride. - ““Did you know that Tony Ellsworth makes guys sit down to pee when they are at his house?” ‘Nuff said…We’re taking nominations for who the anony author is.

Overall vibe was that Interbike needs to step up it’s game in order to compete with Eurobike.

ShareThis

Why you need a Facebook page…

Mike Geraci — Tue, 29 Sep 2009 20:23:49 +0000

Don’t overthink this. As this article in Wired points out, Facebook and Google aren’t Friends. Facebook blocks Google so that Facebook can fully develop their own Internet without adding any value to Google.

Why? Facebook isn’t so much about helping friends stay connected as it is about developing the next generation’s dominant marketing platform. Search is getting personal, with Personalized Recommendations based on your Social Graph.

The premise is that you get better, more accurate, more valuable search results when the results are pulled from people you know, you like, or want to know and like versus the results you get from some random, super-secret algorithm.

Once Facebook proves that their search results lead to greater click-through rates because of the greater accuracy and value, then they sell the service to marketers based on key word value.

You want to have a Fan page because it makes the new system more integrated and provides more opportunities to sell more stuff (of course.)

Read the article. You’ll get it.

ShareThis

RoCT…the post-InterBike edition

Mike Geraci — Mon, 28 Sep 2009 17:36:52 +0000

There is not a more appropriate time to be Recovering on Company Time than after spending a week in Las Vegas. Thoughts on Interbike to follow. But first…

Web 2.0 turns 5 on October 5th. What’s next is Web Squared:

“Whereas the advent of Web 2.0 marked a profound shift in the meaning of the Web, this next phase is less a new direction than an exploration of what becomes possible when the building blocks of Web 2.0 (such as participation, collective intelligence and so on) increase by orders of magnitude.”

Early Warning Signs of a Social Media Crisis

“At what point does a negative blog post, an angry tweet or an inaccurate comment become a crisis that your team needs to respond to?”

Backcountry.com has new killer search platform - Go search and check it out.

ShareThis