Batushkha's Personal Blog

What’s up with that thing called content for web?

Sun, 04 Dec 2011 05:15:04 -0800

“Content is the king” so they say. I know from the first hand experience that’s a fact. Most of social media and digital agencies are already using this in their sales pitch with different variations.

In terms of content every business line has different needs. Sometimes you need intensive amounts and frequency of content and sometimes you don’t need so much. Therefore you’ve got to have a content strategy.

Content for web is a combination of text, data, graphics, video and audio in digital format and must be accessible with devices that appropriate internet access. People can access the content through different proxies. Web pages, platform applications, social media platforms such as twitter and Facebook are most commonly used proxies in these days.

Strategy is a well considered plan for obtaining specific goals or results. When you summize these two definitions it gets more clear.

Although good content is not easy to generate, it doesn’t make you a publisher of literature. In practice the disciplines of publishing doesn’t apply. Average content for web site (excluding e-books, and other commercial and academic content) is consumed in 3 to 4 minutes tops. Therefore it’s completely waste of resources and time to seek perfection in it. Like a brand new car it becomes second hand in 2 hours after it’s release on the web.

Not all of disciplines of publishing apply for content for websites but some of them do. Planning in advance is one of them because you need to be informative and usable to web audience and it doesn’t hurt to motivate people to buy what it’s that you are selling.

Even if TV and radio is your main channel for advertising you need to be available to those who would like to google you on your campaign. But I think it requires another post to dig in to that.

Batushkha's Personal Blog

What’s up with that thing called content for web?

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