Be Launched

Detailed Guide: 8 Must-Have Elements of an Effective Landing Page

Vladimir — Sat, 07 Apr 2012 06:36:54 +0000

Internet sales of a digital product. Done well, and it can be a dream come true: it makes money while you sleep. No more expensive staff with their good and bad days. You know exactly how much it costs, and how much it makes. Making an effective sales page is not an easy job. Done [...]

5 Reasons Why Solving the Right Problem Can Make You Rich

Vladimir — Thu, 22 Mar 2012 02:37:47 +0000

We’ve all heard this one: build a pain killer, not a vitamin. A must have, not a nice to have. Solving the right problem for the right customer – if you do it right – will get you rich. It’s (almost) as simple as that. But somehow it slips through the cracks. So, here are [...]

Resist the Temptation: Product, not a Service. Here are 5 Reasons Why

Vladimir — Fri, 16 Mar 2012 09:51:07 +0000

Will not build a service business, will not build a service business, will not… oh snap! I just did. The allure of immediate revenue from services is too strong of a temptation for many to resist. Software companies often walk an especially slippery slope: bespoke software systems (aka. custom made software). It’s almost impossible to say no: [...]

The Difference Between a Hobby and a Business. Choose your Market Carefully

Vladimir — Mon, 05 Mar 2012 06:55:51 +0000

If you are like most founders I know, you are talking about your product. A lot. Maybe you talk a bit about the customers and how you’ll make their life better. Money too sometimes. But how often do you talk about the market you are in? If you are like most of us – only [...]

Got Non-Technical Founder Blues? Here’s Some Stuff You Need to Know

Vladimir — Sat, 18 Feb 2012 07:08:33 +0000

You don’t have to be a real tech geek to have an idea for a high tech business. Not anymore. A hypothesis: when it comes to high-tech business ideas, non-technical people have recently outnumbered the beloved geeks. However, ideas are still dime a dozen, and the real difference is in the ability to execute. And here, [...]

Metrics, schmetrics. What the heck is all that noise about??

Vladimir — Sat, 11 Feb 2012 04:40:15 +0000

Build, measure, learn. Actionable metrics vs. vanity metrics. Cohort analysis. Sorry, I may be simple, but can you speak English please? I get the principle. We want to build products people love. We want to find a repeatable and scalable way to reach customers and make money. And metrics can help us measure if we [...]

3 Things Your Mama Didn’t Teach You about Keeping Things Simple

Vladimir — Sun, 29 Jan 2012 06:06:46 +0000

We may seem so advanced. But the well kept secret about human beings is that we are really simple creatures. We like simple stuff we can understand quickly. Life’s already way to complicated. Want to reach to us? Don’t make us think. Keep it simple, please. This applies everywhere. Marketing. Pitching your business. Writing. Talking. [...]

The simplest minimum viable product ever! Traction included

Vladimir — Wed, 25 Jan 2012 22:04:27 +0000

How would your product look like if you could change habits of your users? According to BJ Fogg, now you can. Using #tinyhabits. And it’s not just the approach that’s cool. BJ really blew my mind with his minimum viable product. BJ Fogg, a professor from Stanford, has been studying human behavior for 18 years. [...]

How should Innovators Really Talk to their Customers?

Vladimir — Sun, 22 Jan 2012 08:08:24 +0000

It’s an invigorating feeling to be the driving force behind bringing something new to the world. Alas, innovation happens under conditions of extreme uncertainty. Especially because your goal goes beyond just creating something new. You are trying to discover, build and tune the fine mechanics of a business model. A machine that will repeatably acquire increasing number [...]

3 Lessons I Learned from the Founder Institute

Vladimir — Sat, 21 Jan 2012 09:16:10 +0000

55 people applied, 22 were selected, 7 survived and I won the Founder Institute Brussels fall semester with my startup. What a ride! One of the things that makes life so interesting for me is constant learning. And I don’t think I ever learned so much in four months time, as I did during this program. [...]