It wasn’t really easy when I first  started my business a few years ago. I remembered trying to get clients was a difficult task. I actually thought that people will just find what I was doing interesting and start working with me. Most of the clients I managed to work with just have me do little jobs that doesn’t  mean anything and that was it. It was quite difficult for me to add value to what I offer, so I wasn’t making a lot of money.

 Now I have client working with me for a year and these clients see results because of our continuous effort to improve things in their business.

 Today’s post is about getting client even if you are just starting out … these strategies work and it a most for any small business owners.

 Whether you’re just starting out or ‘ve been working on it for years, here are some of my FAVORITE ways to getting clients…

1. Have the likability factor. Be likable and do likable things
2. Work with a lot of people for free who will in return refer you lot’s of business. I remember working with 30 clients for free. I created a bootcamp for them where I teach them marketing strategies to help them grow their businesses. It lasted only 10 weeks. They had to refer every month to remain in the program.
3. Make it a habit to ask for referrals on a consistent basis and reward and recognize clients who refer.
4. Get your site to the top of the Google Local Business Listings and get lots of positive reviews
5. Get clients from Facebook Ads targeting your audience as deep as possible and making your ads as relevant as possible
6. Becoming a master at closing sales so you can convert as many prospect as possible into client.
7. Start using direct mail
8. Start your own informative blog. Post articles and send prospects to it on a regular basis and build a good relationship with them by giving them tons of fun, free, killer content
9. Have a good direct response style website that will actually convert your visitors into appointments… like these: My Website: Be A Wealthy Entrepreneur
10. Have a good phone script
11. Read this post here, and if you’ve already read it, read it.
12. Start doing some Public speaking
13. Master the act of  networking with the right people
14. Contact old inactive clients on a regular basis
15. Put people on long term program so they can get better results and become your raving fan
16. Hire a coach who’s done what you wanna do ( someone who is a master at getting clients)
17. Visualize people literally willing to pay you your worth
18. Take massive action (only like 5% of people do, that’s why most small business owners are broke and only a small percent
19. Focus on giving results and value
20. Help one business owner less successful than you become at least as successful as you are
21. Email your clients all kinds of cool and positive messages (another great way to get more referrals)
22. Send your clients gift when they’ve reached a certain goal
23. Work on things that will get you more clients… most small business owners spend their time on things that just keeps them busy, so get into the habit of doing things EVERY DAY that will bring in new business ( like the things on this list) …By Automating and delegating as much as possible you can spend your time on things that will really drive your business forward
24. Survey your market so you can sell them what they want and not what you *think* they want
25. Do something OUTRAGEOUS to get local media attention
26. Become a local expert in local magazines and publications
27. Get publicity by being the featured expert on local news channels
28. Get results for as many of your clients as possible ( here’s what’s funny… this is important… but not as important as a lot of others things on this list believe it or not… at least not when it
29. Do whatever is necessary to get new clients (keep it win/win)… walk through fears, break through your comfort zone barriers, put in extra hours ( especially at first) and invest in yourself and in your business
30. Build a massive “opt-in” email list of people who want to hear what you have to say… give them as much awesome content as you can
31. Have clear and defined goals of how many people you want to help and in what ways you’re gonna help them how many clients you’re gonna get, how much money you’re gonna make, how you’re gonna get there, when you’re gonna get there, and then just do it… NO EXCUSES…?

LET ME ASK YOU THIS:

Have you seen that strategy that you start working on right away. Please let me know what you’ve noted will work for your business.

Related posts:

1. 4 Ways I’ve Organized My Business To Increase My Income
2. 7 Things Service Professionals Can Do to Fill Their Pipeline with New Clients
3. Steadily Get More Clients with These Marketing Tactics

Going through me email this morning, I saw an email announcing the death of one of my greatest mentor, Jim Rohn. I was saddened to hear a personal development pioneer died on Saturday.

I loved hearing him speak and read many of his books when I was starting out. His quote “you are the average of the 5 people you hang around the most” changed my life and it’s an idea that I share with my clients to this day. 

He has impacted and improved the lives of millions, with rich, deep, serious ideas articulated in a way anyone can understand, grab hold of and use to enrich themselves.

Jim Rohn died of Pulmonary Fibrosis.

God bless you Jim – you will be missed…by so many of us who appreciated and valued the way you distilled personal development into simple (but not simplistic) axioms we could apply to our lives to be better, do and be more.

Here’s a video that shares some of Jim Rohn’s quotes. Watch it.

Jim has a bunch of videos on youtube that I suggest you watch. You can also by his products at www.JimRohn.com – where you can also read more about this remarkable man and his passing. Jim’s life work was geared towards showing us how to truly live.

He inspired me to do and be more, and for that I will be eternally grateful.

A few years ago I had just started business coaching business in my “spare” time while I was working full time.

I was doing nothing but working on my business. Non-stop work. I’d come home from my day job, eat some dinner, then sit down at my desk to write ezines, sales letters, follow-up mails, create ads, respond to customer emails, develop programs, scheduling teleseminars, stuffing envelopes, handling finances….

I did everything, without help, maybe my husband would give me a hand from time to time, but I was doing everything just because I couldn’t afford it.

I worked on my business for almost three years with no break, fueled only by words from Jim Rohn, Dan Kennedy, Tony Robbins, and some other successful marketing coaches.

Before, I figured out how to market my business on the internet. I scrambled, hustled and scraped out every dollar I could. And re-invested those euros back into my business, just to learn ways to grow and make more money in my business. I didn’t buy any clothes, cars, and house or even go on a holiday. I worked, hard, and built my business on sweat day-in and day-out for years.

I paid the price, but I couldn’t have done it without reading great stuff from Jim Rohn and others like him.

So if you’re feeling discouraged and scared about what lies ahead for you, Jim is the person to lead you on. Listen to this man and let him inspire you.

You won’t go wrong heeding his words. I promise you that.

I came from nothing, with no advantage and no skills. Everything I have today, I earned. And that’s what keep me going and am proud of it.

But I did it all by standing on the shoulders of giants like  Jim Rohn.

God bless you, Jim. Rest in peace.

Related posts:

1. How Your Peer Group Can Pull You Down

“Most people’s lives are a direct reflection of the expectations of their peer group”- Tony Robbins

There you go with some powerful words?

We are the perfect reflection of those we hang out with.

Who’s in your circle of Peer Group?

Who do you spend most of your time with?

I hangout mostly with my family. These are the people ‘am in most contact with everyday.

I would guess that most of you are the same, not to talk about the time you spend with your clients and mastermind friends.

Your real peer group are the people who not only you spend a bunch of your time with, but whose opinion and feelings you care about the most; These are the people that gives you the most grief if you mess up in anything

The people that you will travel with, eat with, laugh with and cry with.

These people have the greatest influence on our lives, if not to say on almost every aspect of our lives.

Let Me Ask You This

What are Your Expectations for yourself, your life and your business? Are they high enough to soar like an Eagle, or are they just average?

What are the Expectations of your Peer Group for their lives and business BUT more importantly, what are their expectations of you?

You see, if the expectations you have  for your life and your business FAR EXCEED the expectations of those directly around you, you will have an uphill battle and this might make it difficult for you to believe yourself.

These People Pull You Down By Saying Words Like:

“You have been working on this business for 1 year now and it’s just not happening, maybe it’s time for you to  go get a real job” …

“You don’t need to go to that networking group, they have nothing to offer, you’re wasting you time”

“I don’t think there is anyone interested in what you have to offer, forget it, it’s hopeless” …

Or perhaps you have encountered your own versions of these from your own friends.

This people want you to quit because they are scared of what your success will mean for them. They could get left behind when things get better for you.

So if your peer group is bringing you down, then you need to shake them off now.

So what can you do?

Well if they are your family chances are you can’t get rid of them. If they are your “friends” then perhaps you can find yourself new friends to hang out with.

A Lesson I Learnt from A Frog …

A group of frogs were traveling through the woods, and two of them fell into a deep pit. So all the other frogs gathered around the pit, trying to get them out. When they saw how deep the pit was, they realized that it wouldn’t be possible for them to get them out so, they told the two frogs that they were as good as dead, they can’t help.

The two frogs ignored the comments and tried to jump up out of the pit with full force, but  the other frogs kept telling them to stop, that they were as good as dead. Finally, one of the frogs took heed to what the other frogs were saying , and gave up and dropped dead.

The other frog continued to jump as hard as he could. Once again, the crowd of frogs yelled at him to stop trying. But this encouraged him to jump even harder and finally he made it out.

When he got out, the other frogs said, “Didn’t you hear what we said?” The frog explained to them that, he thought they were encouraging him the entire time and that gave him the power to keep jumping.

Your Persistence and Determination to succeed will ultimately bring you the success you desire.

People will criticize you and they will try and bring you down; they will try to make you quit when they see something as impossible. They might even shout at you to just give up.  It is your responsibility  NOT to listen to them. In fact, if you try hard enough and stay totally focused on the prize, you may not even hear their critics.

Be the Leader and Be an Example. Set a standard of what is possible in your life and business and measure what you can do based on what you can do, not what others think you can do. If you’re always measuring against someone else you will only push yourself so far. Always do more than anyone can expect from you. Michael Jordan competed with what his absolute best could be and for that there is no limit.

If you lead by example you will help others think more about what they can achieve in life too.

by iGrasshopper

Let Me Ask You This:

 Are your peer group jeering you up or pulling you down?

Related posts:

1. Create a Mastermind Group with Centre of Influence

Ever wonder why you do business the way you do? Is there a better way?

A few years ago I met a lady who used to work in the marketing wing of Kellogg, she doesn’t help craft their ads and commercial but her team was improving the ways their product was marketed. They were responsible for creating new and exciting cans and packaging that would boost sales.

As it turns out when they created the mini packaging sales went through the roof. In fact sales were so good that Kellogg took the idea of the mini packaging and ran with it and now they have most of their cereals in mini packaging too.

Here is a cool example of a cool business that reinventing themselves and taking the market by storm.

How many times have you gone to a restaurant or event that offered valet parking? Do you really know how valet parking works? It’s all about handing over the key to your car and getting it parked.

I remember a restaurant in London that uses the valet packing to boost their business sales. They outsource the car parking service to a valet company. Typically the valet company that charges the least gets the job. (This explains the thin profit margins that these valet companies have.)

How Valet Girls Reinvent Themselves

The Valet Girls are the most expensive valet parking that in out there at the moment. They made close to 14 Million in annual revenue in the year 2008. Not bad considering the best valet companies out there makes a couple million a year. They were able to make this money by reinventing themselves.

They work with many of the top swanky restaurant and hot spots in LA, San Diego, and San Francisco.

Here’s how they reinvested the industry. The owner of the company thought it would be a good idea to have hot models and actresses working as a valet service and this has given them the edge.

Today, while other valet services are trying to under bid one another just to get the job. Valet Girls is getting paid top dollar by restaurants and night clubs because they actually ATTRACT more customers to the venue.

An otherwise mundane and boring industry like valet parking was reinvented by a brilliant woman into a multi-million dollar business with high demand.

New and improved always works.

Makes you want to take another look at how you run your personal business, eh?

Curves reinvented circuit training – and we all remember the curves boom. Starbucks reinvested the coffee shop and look at their success.

What about you?

by carstenfonsdal

LET ME ASK YA THIS…

Are you just another small business owner? What’s so special about you? What’s new and improved with your business?

Think Valet Girls and let your creative juices flow.

No related posts.

I have been an Aweber fan for the past 3 years. I’ve been using it to manage my email list and it working fantastically. There just isn’t a better option, in my eyes.

Now Aweber is gotten better. They have just roll out a brand new web form generator. The new generator will allow you to create great looking opt-in forms and hover forms without knowing anything about HTML. I thing this is awesome

Here is a video to show it in action:

If you don’t have a proper mailing list on your blog, you are leaving a TON of money on the table. You should run, not walk – right over to Aweber and sign up for an account. You can get a 30 day trial for only $1.00.

by teamstickergiant

No related posts.

In my last post, titled “ What’s the WOW Factor That Make’s You Stand Out In the Crowd?”, I asked you to give a small description of why people should work with you or visit their website. I was a little surprised to see only 4 comments, and I know there are a few of you who have websites who didn’t submit. Oh well…

Anyway, I still had something to work with. As you read (or scan) through these list, notice which descriptions catch your eye or make you think twice, and why.

I will link to each website within each description as either “My Site” or “The Website” or “Our Blog”. This way, we’re only looking at the descriptions. That being said, I encourage you to please click on the links if you are interested

(Generated in a Random Order) 

1. My WOW factor is my personal service and commitment to my client to make every experience with my company a memorable one. This is shown by cross marketing. My concierge website, http://www.tdtheconcierge.com and http://www.tdsandersandmore.com.
2. People should visit My Site because my unique factors are my focus on value and my understanding of self-employed business. I’ve been a self-employed business owner my entire working life–across many industries and professions I’ve started seven businesses. I’m an avid networker and I make it a practice to be around other self-employed business owners, get to know their businesses and their WOW factor. I then create an ebook that elucidates that WOW factor in the most dynamic way possible.
3. Even though I have defected and become an employee for someone else, People should visit My Site because I still maintain my personality through continued social networking. My next project is to create a new Wordpress.org blog just for me, not for any more businesses. Then I’ll be able to explore, explain, promote, refer, recommend, share, describe and write about what I think in the world of marketing and design, free from the constraints of trying to make a business work. Meanwhile read all my posts, which have been amalgamated into my http://alicedesigns.wordpress.com blog for the time being, to see what I’m really like and what I have to say!

Discovering your WOW factor is the first thing you need to complete to get more clients to work with you. For any business to survive in this challenging period you need to answer these two questions:

1. Why do people buy from you?
2. If they aren’t buying from you, why should they

A business should have some competitive advantage, this is what sets us apart from the competition or makes us unique in the eyes of our prospects. How we are positioned in their mind will determine whether they should do business with us or not. Our WOW factor must be a true reflection of what our clients will experience with working with us.

For example how will you feel if you walked into a £1 shop and found their prices to be the same as Mark & Spencer’s? Conversely, how will you feel if you walked into Debenhams and receive the same quality of product and services that you normally find in your local department store?

These stores have different WOW factors. £1 pound shop promotes itself has price leader while Mark & Spencer’s – quality product and services. Yet both of these stores make money and satisfy a particular market demand.

A WOW Factor Can Be Any of  These Four Types. It can:

• Be the Price Leader: You can have the lowest price amongst your competitor. It can be a great thing, if you can maintain this WOW factor – I’m not saying it’s easy. If you can’t compete on this level don’t play it.
• Differentiate: You might want to create an advantage by creating something better or different than your competitors. It could be in a form of more hours, better guarantee, higher quality, more selection, or even more of your exclusive time, etc.
• Focus on a Certain Niche: You might want to zero in on only one small segment of the market and then become the price leader or provide more in some way better than your competitors
• Extra Value Proposition: You can also provide more value, more quality, more services than you competitor and provide it in an extraordinary way.

What Makes an Effective WOW FACTOR?

• It should be short, simple and straight to the point
• It should quantify the benefit as much as possible
• Be specific in the areas of quality, service, selections, guarantee, etc.
• It must fill a void your competitors are not filling
• It must matter to your target audience
• And, you must be able to execute your WOW factor.

Debenhams has done a good job in distinguishing “their high end items”. They have emphasized this strongly and their sales people are clearly trained to promote this concept. If you are unhappy with your order, you can bring it in for a prompt exchange or refund. They also have personal shoppers programs. You can call up the store, tell them what you want and a personal shopper will gather your clothing options, saving you time to shop around.

If you want similar success in your business, find out what voids are not being filled by your competitors and fill it.

Example of a Successful WOW Factor

Domino’s Pizza did a terrific job in identifying a void in the pizza industry. Their WOW factor was “If you don’t deliver you pizza within 30 minutes or less, it’s free”. This was communicated in all the advertisement. It was clear to all people that Domino’s had the fastest delivery. This is what they really needed in the beginning of their business to really get things moving, and it worked. Even though Pizza Hut has now matched it, they are the one that started it.

I helped an Auto Repair Company create a WOW factor based on guarantee. It says “If there is any problem with your car after XYZ Mechanic has worked on it, bring it back for an immediate no cost adjustment” and this has improved their sales by 80% over the last 8 months.

Take not of not having a WOW factor that you can not follow through with because this will make you loss credibility.

Conclusion 

I’m sorry I didn’t get to mention everyone’s website, but honestly I was really impressed with all of the descriptions. Thanks again to everyone who commented on this article.

Let Me Tell You This:

As you can see, it’s very important to understand why your business is unique. How you market your business is affected by this. Go back and re-read the article, then go create a WOW factor for your business.

Remember, it’s supposed to be an experience for your prospect.

I might do another exercise like this in the future, so be ready for that.

by .michael.newman.

Related posts:

1. What’s the WOW Factor That Make’s You Stand Out In the Crowd?

Over the years a lot of people have inspired me to dream big and follow my dream. This people have gone on to build multi million dollar businesses online starting from nothing. Going on from doing one-on-one coaching to, doing group coaching. Holding workshops with 1000’s of people paying to hear them speak. This is what i want to achieve and these people have made me believe it’s possible. It’s my goal to someday inspire lots of people to follow their dream and make a living doing what they love.

Okay, enough of this sappy stuff, Well, I will like to take the time to let you know about those that have inspired me online. I guess you can say I am who I am partly because of those I read about and what I watch. Feel free to visit any of these sites below, and I’d be happy to hear what you think, or have you come across these people as well?

Blogs That Inspire Me

1.  AliBrown.com: This go-to-gal to creating a business from starch and building an empire. She is one on the hottest ladies online right now that is creating a movement of successful women entrepreneurs online. She is one of the greatest marketing gurus I’ve ever none. The ways Ali brings people together to learn from her in a kind and living way is so awesome. My goal is to be in her Million Dollar Protégé clubs to mingle with those that are making million.
2. Mashable.com: Pete Cahmore is a huge inspiration to me when it comes to making money online. He has a ton of interesting and useful information on his blog, he has loads fans. He runs an open web award on his site on a regular bases and this alone brings him tons of traffic. I hope someday I will be nominated to get an award on his site, that will be so awesome.
3. Problogger.net: Darren Rowse is one of the best blogging guru I’ve ever known, I’m a regular reader of his blog. All of his articles are well written and I can’t stress how important the information he provides is for those of us who do any type of writing online. He just created a fantastic eBook entitled “31 Days to Build a Better Blog’“. It’s the exact eBook I’ve been using to grow my blog. You need to check it. It’s a short read and very informative.
4. StrategicProfits.com: I remember first hearing about Rich Scheren through his manifesto entitled “Internet Business Manifesto“, it was the best eBook I’ve ever read. Still date I still using the information I’ve learnt in my business. I’ve been reading his blog post for almost a year now, and every time I read them, I get so inspired to start my own online venture and design my own lifestyle. I joined their online community and learned even more about creating an online business, and without them, I would not be as successful as I am today.
5. Zenhabits.net: I actually found this personal development  blog when Zen Habits. had about 4,500 readers, and now his got over 144,000 readers. He writes great content, but it’s been a true inspiration to me to see how much his blog has grown so much over a short period of time. He has recently quit his job to start blogging full-time. Awesome…frikin awesome.

LET ME ASK YOU THIS:

Who are those that have inspired you, do they have a website? I would love you to comment about them below.

No related posts.

There was an article I wrote a few months ago about  a 35 Year Old Who Has Become a Multi Millionaire by Selling Nothing More than Shoes.  In this article I listed the WOW factors that made Tony Hsieh the creator of Zappo.com a multi millionaire dollar business owner selling shoes.

To have a great a successful business you need to stand out from the crowd and have what I call the WOW factor.

When you know what make’s you different your business with rapidly take off.

What ever you have to offer needs to help solve your audience problem in a unique way. Those that realize this take advantage and showcase it in their marketing and that’s what makes them successful. In other words, they take what they know how to do and they “milk it in a very unique way”.

What ‘am offering to my audience in not new, there are loads of blogs and websites out there that teaches people how to increase their income but I have to make sure that there’s a reason why people should come visit, read or buy from me.

This is what I‘ve been doing to get fans, and beat my competitors.

Zappos.com – The King of Customer Service

Zappos.com, is known to be the best web-based company that sells shoes online. He entered the market at the very early stage and he has  managed to rise to the top pretty quickly. I don’t really like buying shoes online, I prefer to try it on and see how it fits, but Zappo.com has been able to wow my experience. They have great customer service and I believe this has helped them stand out in the crowd and while showcasing their WOW factor. Some even calls it “over the top” customer service, and they are not ashamed to let people know this is what they are all about.

My Blog

What I’ve managed to do with my blog even though it’s young and definitely have a long way to go is, I give real life examples and tips about small business marketing from my own experience, and I get fairly detailed about what I do.

Most of my readers love my attention to details, they love reading the details about what I’ve done to increase my earnings online and my plans for a successful future.

As I said, I still have a long way to go. I plan to take what I know how to do and “Milk it” even more. I’m in the process of writing a series of articles on how I’ve managed to launch my business in 90 day and this series is going to be turned into an eBook, this eBook is going to be part of my living as a fabulous Wealthy Entrepreneur experience. You’ll see more details about this later.

So whatever you have to bring to the table, you need to find a way to get noticed by showcasing your WOW factor and using this has your marketing tool.

Let Me Ask You This:

“What are you doing to showcase your WOW factor to stand out from the crowd?” Really ask yourself…right now.

If you know the answer, then you’d better make sure your target audience know that too. If you don’t know the answer, then you’d better figure out what it is that you want people to notice.

I Will Link to Your Blog or Website in My Next Post if…

…you comment on my blog with why you think anyone should visit your website. That’s it! Use the comment field below and I’ll put up a link with your website and your quote in my next post. I expect quite a few comments, so…how will you stand out from the crowd?

Related posts:

1. Uncover Your WOW Factor and “Milk It” for More Sales

One weak link can cause your marketing chain to break.  If you aren’t getting the results you want, check for thetrouble spots I had to revamp.

I Revamped My Marketing. My message needed to identify a problem, prove it exist, identify a solution, prove it works and build my services into the solution. It needs to answer every question my prospects ask.

If a prospect contacts me today and ask me explain how I can help them market their business effective. I need to be able to explain what I do effectively and in a short amount of time.

My Message Needed To Be Written For The Right Audiences. A message that attracts doctors is different from had message written for accountants.  So my message had to address the problems, concerns, wants and needs of my target audience.

My Message Needed To Be Easy to  Understand.  Whether your audience are  young adults or business executives, you should write your message in everyday language. The easier your message is to understand, the more likely prospects are to read it.  Show them a complicated message and they’ll put it aside “until later”.  Prospects don’t buy what they don’t understand.  Prospects must clearly understand what you offer and how they will benefit from hiring you.

My Message Needed to Be Easily Found. If am a marketing consultant and I’m placing ads in a beauty magazine. I shouldn’t be surprised by the result. You must deliver your marketing message in ways that effectively reaches your prospects.  Test to see which delivery methods work best for your particular audience.

I ask myself. “How Do I deliver My Marketing Message”? Is my message delivered in a way inconvenient to my prospects?  If you offer workshops, but your prospects are too busy to attend, then there is a problem.  You might need to find a different way to deliver your message. Facebook might be the key, if not twitter. We need to start reviewing the way we deliver our marketing message and start thinking outside the box.

Where Is My Call To Action? Most of us don’t tell prospects precisely what we want them to do and if our prospects aren’t sure about what action we want them to take, they often do nothing.  We need to tell prospects the next step we want them to take or, give them a choice of two or three options, such as call you for a phone consultation, come in for an office consultation, or attend one of our seminars. When you give prospects choices, they focus on which choice suits them best, instead of whether they should take action, which often results in no action.

I had To Forget About In Person Consultation.  It was time consuming and it wasn’t working for me. When I have to meet up with clients it feels like a lamb walking into the lion’s den. So I’ve started offering telephone consultations, Q&A e-mail, seminars and ezine. I’ve have been able to close 80% of the prospects interested in my Business Growth Strategic Session because they have built a certain level of trust in me.

I Created Services That Addresses Prospects Needs. I realize that no one wants to be the square peg shoved into the round hole. By creating cookie cutter services and try to squeeze prospects into pre-packaged programs you are not doing anyone or yourself any favour.  The more we meet prospects’ needs, and the more prospects realize our services are custom-tailored to their needs, then it will be easier for us to attract more clients.

I Offered Prices That Are Attractive.  I learnt this the hard way. If we allow prospects to choose the fee structure they prefer, they are more likely to hire us than if you give them only one option. Our prices need to appeal to your prospects, they might decide to “think about it and sometime this might cost us signing on a new client.

Is there Any Risk in Waiting? Sometimes our prospect doesn’t know the risk of allowing the problem to persist. So establishing urgency is the key to a sound marketing program. Telling a story about someone who waited too long and the terrible result might just give them the kick. Ask if your prospect would like to avoid that awful problem. also talk about someone who took action on what you recommend, describe all the problems they prevented and the benefits they enjoyed.

After all this was fixed I still provide ongoing information through my seminars, my ezines, my blog and other forms of education.  When we keep clients informed, they cement our relationship, we educate them about the many ways you can help them, and they refer their friends.

by batega

LET ME ASK YOU THIS:

Are you committing enough time and money to your marketing program?  Marketing takes a concerted effort.  To achieve success, you must devote time and resources.  What’s more, you must invest in a proven program.  If you simply dabble in marketing, you may never get the results you want.

Related posts:

1. How to Get Better Results with Less Money
2. How I Created a Twitter Marketing Funnel for My Business
3. How Have You Managed To Up Your Profit In This Down Economy

Have you ever thought about where the source of all the revenue that comes into a business comes from, you will notice that that 90% or more of it comes about during the…

 Sales Presentation!

During my private mastermind with clients, I will ask to them to say what their average sales per client, did you know that the values varied wildly:

• On the low side, they said their average package was worth €300
• On the high side, over €10,000 per client
• With all variety in between

You might be surprised to know, that this particular mastermind group was for one specialty- Massage Therapist, and 90% of them treated the same types of cases.

Yet, we saw a swing in case averages by a factor of 5,000%!

Importance of  Sale Presentation

The outsider might say such disparity comes about because:

• Some Massage Therapist live in wealthier areas
• Some Massage Therapist are better educate
• Some Massage Therapist have a nicer office
• Or must have better equipment

Yet none of these factors accounted for a 5000% difference in average sales.

So what is the difference?

The Massage Therapist ability to deliver an effective sale presentation, opportunity analysis, and be believed with credibility.

That was the key that made the difference.

If I had to work with two Massage Therapist, watch their opportunity analysis and sale presentations, and I would predict which one is running the most successful practice.

Importance of Closing the Sales

If we know that the sales presentation / opportunity analysis, is the source of income in our business, isn’t it surprising that a lot of small business owners are giving this area little thought or attention?

There is a big difference between sales presentation and closing the sales.

What’s the difference?

Some small business owners are turned off by the concept of having to do a sales “presentation”.

When I come for your help, the last thing I want is a salesperson.

I want a professional.

If I sense the person does not have my best interests in mind when they deliver their findings, not only won’t I select their recommendations but I will leave with negative feelings.

So I like to tell you that 90% of a small business income comes from both…

• Your ability to deliver an effective sale Presentation
• And then, to Close The Sales

LET ME ASK YOU THIS:

If you want to increase your income then improve your Sales Presentation and Opportunity Analysis remove the sales techniques and deliver from a place of professionalism and credibility, and then you will achieve a higher rate of Sales Closed.

Related posts:

1. 4 Ways I’ve Organized My Business To Increase My Income