Beacon Technologies, Inc. Web Blog

Starting my 12 Step program to WordPress Plug-In Recovery

rrossi — Tue, 21 May 2013 15:38:01 +0000

Like it or not, Hollywood has a tremendous influence over the way we think. It affects the products we buy and the candidates we elect. Look at how many sites deal with the topic of celebrities. Whether you’re an actor or a blogger, if Hollywood has taught us anything its that there are three key [...]

A Star Wars’ Guide to Using Google Analytics for your Company

Nicole Tolbert — Fri, 17 May 2013 18:22:21 +0000

“I do not want to increase the qualified traffic to my company’s website,” said NO ONE EVER! Depending on the goals you set for your company to either 1) increase traffic for brand awareness, or 2) increase qualified, relevant traffic to increase conversions, Google Analytics should be your Jedi Master, helping you meet your goals [...]

Link Build with Infographics: Effective and Easier Than You Think

rrossi — Thu, 16 May 2013 20:06:46 +0000

According to the AP, in 2012 the average American had an attention span of 8 seconds. That’s one second less than the attention span of your average goldfish according the same research (and the Goldfish weren’t on Ritalin). So unless our target demographic has gills, we have only 8 seconds to get our message across [...]

Why Analytics is Critical to Your Success

Austin Fadely — Fri, 10 May 2013 19:55:42 +0000

Even as a child, I loved measuring things: shoe sizes, my height, the volume of non-regular polyhedroid solids—you name it! That’s why I get so stoked about Web Analytics…or maybe it’s the third cup of Joe I’m currently downing. Either way, they’re critical to your business success, analytics I mean. You need to have some [...]

Beacon’s Sales Team: Active & Driving Business

Mark Dirks — Tue, 07 May 2013 17:43:28 +0000

With Beacon’s customer base spanning the U.S into 40+ states, into 30+ universities and now, into the Virgin Islands and the U.K., credit must go to Beacon’s Sales Team. Rick Boccard, Beacon’s Director of Sales, joined the company a couple of years ago after working as a territory sales executive for Bronto Software. He has [...]

NCTA Responsive Redesign Launch

Beacon News — Mon, 29 Apr 2013 18:43:42 +0000

Beacon Technologies is excited to announce the launch of NCTA’s responsive site redesign at http://nctechnology.org! The site was already in Cascade, but Beacon’s team helped to redesign the existing site with slight graphic changes and adopt a fluid grid layout. Our development team helped implement a new “rounded” look and highlight key areas of the [...]

A Great E-commerce Solution

Zedric Myers — Mon, 29 Apr 2013 00:38:34 +0000

There are a lot of e-commerce web solutions and can be hard to choose from. We prefer aspdotnetstorefront with its ease of use and great customer support. It provides great integration with new and existing sites and is also customizable with its settings to fit your needs. You can customize things such as your overall [...]

Update: Can Google Data Be Used To Predict Stock Values

Brad Henry — Wed, 24 Apr 2013 15:42:27 +0000

Here is an interesting update to my article that used Google data and behavioral search analysis to predict that Ford stock would surge. The USA Today website just posted this article… “Record profits in North America drove Ford Motor’s first-quarter pre-tax earnings of $2.1 billion , or 41 cents per share, on revenue [...]

8 Ways to Improve Product Detail Pages on Ecommerce Sites

Ashley Agee — Tue, 23 Apr 2013 17:27:03 +0000

8 Ways to Improve Product Detail Pages 1. Larger Images – Having bigger images is important because the customer wants to be able to see the product. If they can’t see the product because the image is the size of a thumbnail, chances are they won’t convert. It’s important to not only have big images [...]

Considering Drawer Style Site Navigation

Jennifer Calogero — Mon, 22 Apr 2013 14:38:47 +0000

Lately we have been utilizing a drawer style navigation in our designs to provide a better user experience in our websites. The request for quite a bit of content in the drop downs themselves (mega drop downs that span the full width of the site no matter which tab you have clicked) in some of [...]