<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:media="http://search.yahoo.com/mrss/">

<channel>
	<title>Beacon Blog</title>
	<atom:link href="https://www.beacontechnologies.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.beacontechnologies.com/blog</link>
	<description>Web Development and Digital Marketing</description>
	<lastBuildDate>Wed, 27 May 2020 17:25:54 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=4.9.14</generator>
	<item>
		<title>Good Content &#038; SEO Can Help College Websites During the COVID-19 Crisis</title>
		<link>https://www.beacontechnologies.com/blog/2020/05/good-content-seo-can-help-college-websites-during-the-covid-19-crisis/</link>
		<pubDate>Wed, 27 May 2020 15:53:23 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[covid-19 content]]></category>
		<category><![CDATA[higher ed content]]></category>
		<category><![CDATA[higher ed seo]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17671</guid>
		<description><![CDATA[There is nothing normal about education right now. What's worse, no one can say for sure when normal – the normal as we've known it, that is – might return. Or, should the old normal keep up its social distancing for a while, what the new normal in education might look like. Despite all &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/05/globe-5116641_1920-1.jpg" length="119990" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/05/globe-5116641_1920-1.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>How Has Higher Ed Responded to Challenges Posed by COVID-19?</title>
		<link>https://www.beacontechnologies.com/blog/2020/04/how-has-higher-ed-responded-to-challenges-posed-by-covid-19/</link>
		<pubDate>Sat, 18 Apr 2020 16:04:25 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[higher ed covid-19]]></category>
		<category><![CDATA[higher ed digital marketing]]></category>
		<category><![CDATA[higher ed website]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17651</guid>
		<description><![CDATA[Let's not beat around the bush… the last few weeks have been difficult. In March, as the COVID-19 pandemic spread invisibly across the United States, it brought with it a cascading tsunami of unexpected change. Suddenly, everything about public life that we took for granted came to a crashing stop. New words abruptly sprung &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/04/633606312_e766fb5632_w-1.jpg" length="98977" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/04/633606312_e766fb5632_w-1.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>New Features, New Opportunity: Google Offers More Ways to Compete</title>
		<link>https://www.beacontechnologies.com/blog/2020/03/new-features-new-opportunity-google-offers-more-ways-to-compete/</link>
		<pubDate>Thu, 26 Mar 2020 12:37:46 +0000</pubDate>
		<dc:creator><![CDATA[Logan Ray]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPs]]></category>
		<category><![CDATA[google search results]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[top search results]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17596</guid>
		<description><![CDATA[A lot has changed about Google's search results over the last 10 years. A LOT. As users of Google in our personal lives, we may take a quick mental note about a new useful feature or carousel in Google. But, as digital marketers, we pay close attention to these updates and the impact they &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/03/christian-wiediger-zhZydTyNMPg-unsplash.jpg" length="459279" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/03/christian-wiediger-zhZydTyNMPg-unsplash.jpg" width="5685" height="3790" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Don&#8217;t Panic. Leverage Digital Marketing During the Coronavirus Outbreak.</title>
		<link>https://www.beacontechnologies.com/blog/2020/03/dont-panic-leverage-digital-marketing-during-the-coronavirus-outbreak/</link>
		<pubDate>Mon, 23 Mar 2020 12:55:53 +0000</pubDate>
		<dc:creator><![CDATA[Andrea Cole]]></dc:creator>
				<category><![CDATA[Beacon News]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ad spend]]></category>
		<category><![CDATA[coronavirus]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17587</guid>
		<description><![CDATA[Travel bans are in place. Restaurants are closed for dine-in service. Social distancing is the current collective mantra. As the world hermits itself, many brands are assessing what this means for their marketing budgets. With consumer spending pulling back and collective attention turned towards the continual flow of COVID-19 news updates, it may seem &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/03/4549185468_d28a2709e2_c.jpg" length="247238" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/03/4549185468_d28a2709e2_c.jpg" width="799" height="574" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>If Beacon Was A Basketball Team&#8230;</title>
		<link>https://www.beacontechnologies.com/blog/2020/03/if-beacon-was-a-basketball-team/</link>
		<pubDate>Thu, 12 Mar 2020 15:16:09 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data science]]></category>
		<category><![CDATA[digital marketing roles]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17569</guid>
		<description><![CDATA[*** Please note that the below post was written prior to the announced cancellation of the NCAA Men's Basketball Tournament. While we are sad that we will not have the chance to enjoy the competition this year, we recognize the need for public safety measures that protect against the spread of the novel coronavirus. &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/03/beacon-blog-1-.jpg" length="286828" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/03/beacon-blog-1-.jpg" width="1200" height="628" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>One Extra Day&#8230; to Update Your PPC Ads</title>
		<link>https://www.beacontechnologies.com/blog/2020/02/one-extra-day-to-update-your-ppc-ads/</link>
		<pubDate>Tue, 25 Feb 2020 14:06:58 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[dynamic ads]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc campaign optimization]]></category>
		<category><![CDATA[remarketing ads]]></category>
		<category><![CDATA[responsive ads]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17559</guid>
		<description><![CDATA[I'll be honest, we've kind of been a little obsessed with Leap Day here at Beacon this past month. If you happened to notice, it featured prominently into our last post. And, here we are, talking about it again. On the surface, February 29 is just another day. You wake up the same. Eat &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/02/Beacon-Blog-2-Option-3.jpg" length="142639" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/02/Beacon-Blog-2-Option-3.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Mixitup and Bootstrap Data Toggle Interference Solution</title>
		<link>https://www.beacontechnologies.com/blog/2020/02/mixitup-and-bootstrap-data-toggle-interference-solution/</link>
		<pubDate>Tue, 18 Feb 2020 12:58:14 +0000</pubDate>
		<dc:creator><![CDATA[Zedric Myers]]></dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[bootstrap and mixitup]]></category>
		<category><![CDATA[bootstrap and mixitup data toggle]]></category>
		<category><![CDATA[bootstrap data toggle]]></category>
		<category><![CDATA[mixitup]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17360</guid>
		<description><![CDATA[If using Mixitup and Bootstrap data-toggle attributes on the same page, you will notice conflicts where the Mixitup "mixitup-control-active" class will be applied to all data-toggle references for a toggle button. To remedy this, you can add the following code to your Mixitup buttons and Mixitup script. Add this attribute to each button of the Mixitup &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" length="27372" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" width="346" height="236" medium="image" type="image/png" />	</item>
		<item>
		<title>Are You Waiting for the Stars to Align to Redesign Your Site?</title>
		<link>https://www.beacontechnologies.com/blog/2020/02/are-you-waiting-for-the-stars-to-align-to-redesign-your-site/</link>
		<pubDate>Thu, 13 Feb 2020 17:20:33 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[higher ed site redesign]]></category>
		<category><![CDATA[higher ed websites]]></category>
		<category><![CDATA[web redesign]]></category>
		<category><![CDATA[website redesign]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17544</guid>
		<description><![CDATA[Something magical happens in February. No, we're not talking about Punxsutawney Phil's annual winter re-emergence and weather prediction on February 2. And, no, this isn't about the national flowers-and-chocolate day – otherwise known as Valentine's Day. If you guessed National Drink Wine Day (February 18), Cherry Pie Day (February 20) or National Tortilla Chip &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/02/beacon-feb-blog-.jpg" length="91731" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/02/beacon-feb-blog-.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Top 20 Digital Marketing Trends for 2020 &#8211; Part II</title>
		<link>https://www.beacontechnologies.com/blog/2020/01/top-20-digital-marketing-trends-for-2020-part-ii/</link>
		<pubDate>Tue, 28 Jan 2020 13:34:30 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[content development trends]]></category>
		<category><![CDATA[web design trends]]></category>
		<category><![CDATA[web development trends]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17377</guid>
		<description><![CDATA[In our last post, we discussed nine marketing trends that are expected to impact SEO (search engine optimization), Paid Search advertising and user behavior analysis in 2020 and beyond. These digital marketing specialties concern themselves with how users access and interact with online content. But, before you can hope to attract anyone to your site, you &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/01/Beacon-Blog-2-Option-2.jpg" length="39337" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/01/Beacon-Blog-2-Option-2.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Top 20 Digital Marketing Trends for 2020 (Part I)</title>
		<link>https://www.beacontechnologies.com/blog/2020/01/top-20-digital-marketing-trends-for-2020-part-i/</link>
		<pubDate>Wed, 22 Jan 2020 16:14:59 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data analysis trends]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[paid search trends]]></category>
		<category><![CDATA[seo trends]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17363</guid>
		<description><![CDATA[Everybody likes predictions. What's not to like? It can be very helpful to have someone tell you what to expect or look forward to as you face your day, week, month or year. That's why the horoscope is still, to this day, one of the most popular columns in any newspaper. It's all right &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/01/Beacon-Blog-1.png" length="154359" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2020/01/Beacon-Blog-1.png" width="600" height="400" medium="image" type="image/png" />	</item>
		<item>
		<title>Beacon&#8217;s Favorite Web Design Projects of 2019</title>
		<link>https://www.beacontechnologies.com/blog/2019/12/beacons-favorite-web-design-projects-of-2019/</link>
		<pubDate>Wed, 11 Dec 2019 12:57:56 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[best websites]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website development]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17335</guid>
		<description><![CDATA[Well, it's almost here... 2020, the new year, the start of a new decade (depending on whom you ask). And that means we've nearly made it through another memorable 12 months. For us, at Beacon, 2019 was filled with lots of great projects, conversations, innovations and new beginnings. We've welcomed in talented new staff &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/12/Beacon-Blog-Photo.jpg" length="75825" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/12/Beacon-Blog-Photo.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Inclusive Holiday Marketing: How to Appeal to Today&#8217;s Culturally Diverse Generation of Students</title>
		<link>https://www.beacontechnologies.com/blog/2019/11/inclusive-holiday-marketing-how-to-appeal-to-todays-culturally-diverse-generation-of-students/</link>
		<pubDate>Mon, 18 Nov 2019 14:07:50 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[inclusive higher ed marketing]]></category>
		<category><![CDATA[inclusive holiday marketing]]></category>
		<category><![CDATA[inclusive marketing]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17321</guid>
		<description><![CDATA[With Thanksgiving almost upon us, many marketers are in full bore prep mode for Christmas season. We don't need to, but we'll warn you anyway... we are about to enter maximum Christmas saturation. While today you may notice some introductory hints of the holiday at your favorite retailers, before long, those hints will turn into &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/11/blog2image1.jpg" length="119731" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/11/blog2image1.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Be Thankful for Your Paid Search Team</title>
		<link>https://www.beacontechnologies.com/blog/2019/11/be-thankful-for-your-paid-search-team/</link>
		<pubDate>Thu, 07 Nov 2019 20:15:38 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC strategy]]></category>
		<category><![CDATA[paid search strategy]]></category>
		<category><![CDATA[paid search tips]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17305</guid>
		<description><![CDATA[Welcome to the holiday season, everyone. Wait, what? It's barely past October. We're still working through our Halloween candy stash, you might be thinking. It's still pushing 70 degrees on the East Coast on many days. This may all be true. Yet, that hasn't stopped brick-and-mortar retailers from already decking out their stores with &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/11/blog-option-2.jpg" length="95365" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/11/blog-option-2.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Trick or Treat: A Spooktacular Guide to Good Content</title>
		<link>https://www.beacontechnologies.com/blog/2019/10/trick-or-treat-a-spooktacular-guide-to-good-content/</link>
		<pubDate>Tue, 22 Oct 2019 19:33:59 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[writing for the web]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17294</guid>
		<description><![CDATA[There is so much marketing information out there these days. Blogs, websites, articles, white papers, podcasts, videos... many of them developed and deployed to convince you to part with your hard-earned money on just the right products. Indeed, content marketing is all the rage. But not all content is created equal. In fact, there &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/10/blog-2-option-1.jpg" length="140419" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/10/blog-2-option-1.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Tales from the Script: Coding Nightmares</title>
		<link>https://www.beacontechnologies.com/blog/2019/10/tales-from-the-script-coding-nightmares/</link>
		<pubDate>Tue, 15 Oct 2019 18:58:54 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[beacon web development]]></category>
		<category><![CDATA[software development]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17267</guid>
		<description><![CDATA[As a profession, software developers have a reputation for being, um... let's say eccentric. Or, quirky. Or, unique. That's not a dig. Eccentricity is often a sign of brilliance. And, let's face it, you need to be darn-near brilliant in order to meticulously translate computer language into the beautiful, complex web experiences we all &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/10/black-background-costume-dark-1097456-1.jpg" length="109537" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/10/black-background-costume-dark-1097456-1.jpg" width="1200" height="600" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Higher Ed Recruitment 101</title>
		<link>https://www.beacontechnologies.com/blog/2019/09/higher-ed-recruitment-101/</link>
		<pubDate>Thu, 19 Sep 2019 13:00:06 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[college recruitment events]]></category>
		<category><![CDATA[higher ed content marketing]]></category>
		<category><![CDATA[higher ed recruitment]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17244</guid>
		<description><![CDATA[Ah, September… for those of us tired of sweating through the sweltering summer heat, this month offers a welcomed respite. It's not quite sweater weather in much of the continental U.S., but, it's certainly getting easier to keep your shirt perspiration-free… save for those Saturday tailgates, of course. For higher ed marketers, with the &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/09/Beacon-Blog-2-Option-3.jpg" length="110779" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/09/Beacon-Blog-2-Option-3.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Output HTML Syntax Characters from RSS Feeds to Preview Correctly for Cascade</title>
		<link>https://www.beacontechnologies.com/blog/2019/09/output-html-syntax-characters-from-rss-feeds-to-preview-correctly-for-cascade/</link>
		<pubDate>Fri, 06 Sep 2019 14:25:33 +0000</pubDate>
		<dc:creator><![CDATA[Zedric Myers]]></dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[cascade]]></category>
		<category><![CDATA[escape HTML]]></category>
		<category><![CDATA[rss feeds]]></category>
		<category><![CDATA[velocity. velocity formats]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17212</guid>
		<description><![CDATA[This applies to Cascade Velocity formats. If you’ve ever had to pull in content through an external feed that has rich HTML, this piece of code may help you. Sometimes you may see HTML tags or code output into the content of the page. Such as, &amp;lt;Content goes here.&amp;gt;. This code will take the &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" length="27372" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" width="346" height="236" medium="image" type="image/png" />	</item>
		<item>
		<title>Changing the Game for Gen Z in the Age of Tech</title>
		<link>https://www.beacontechnologies.com/blog/2019/09/changing-the-game-for-gen-z-in-the-age-of-tech/</link>
		<pubDate>Thu, 05 Sep 2019 16:55:36 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[higher ed marketing]]></category>
		<category><![CDATA[higher ed websites]]></category>
		<category><![CDATA[website personalization]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17229</guid>
		<description><![CDATA[As your flagship marketing instrument, one of the primary roles of your higher ed website is to attract applicants to your school. How well it's able to do so depends on how appealing your site is to your target audience – high school juniors and seniors. In order to draw in qualified prospects, you &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/09/Beacon-Blog-1-Option-2.jpg" length="76997" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/09/Beacon-Blog-1-Option-2.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Taking Your Higher Ed Site International</title>
		<link>https://www.beacontechnologies.com/blog/2019/08/taking-your-higher-ed-site-international/</link>
		<pubDate>Tue, 27 Aug 2019 17:18:04 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[higher ed international recruiting]]></category>
		<category><![CDATA[higher ed recruiting]]></category>
		<category><![CDATA[international students]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17217</guid>
		<description><![CDATA[The U.S. is home to the largest population of international students in the world. And, up until recently, the number of new international students arriving on U.S. college campuses each year has been climbing higher. However, it appears that the trend might be over. According to the 2017 Open Doors report from the Institute &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/08/beacon-blog-2-option-2.jpg" length="295819" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/08/beacon-blog-2-option-2.jpg" width="1200" height="800" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Getting Your Freshman Class On Campus</title>
		<link>https://www.beacontechnologies.com/blog/2019/08/getting-your-freshman-class-on-campus/</link>
		<pubDate>Wed, 07 Aug 2019 18:06:51 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[higher ed marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[multi-channel campaigns]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17193</guid>
		<description><![CDATA[From a student's perspective, picking the right college is getting more and more complicated. It might seem contradictory at a time when applying to schools is easier than ever. But, that reality is backed up by data. A 2017 study noted that 35% of college freshmen apply to seven or more schools. That percentage more &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/08/blog-1-option-1.jpg" length="110851" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/08/blog-1-option-1.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Students Are Ripe Pickings for Web Content</title>
		<link>https://www.beacontechnologies.com/blog/2019/07/students-are-ripe-pickings-for-web-content/</link>
		<pubDate>Wed, 24 Jul 2019 12:26:56 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[academic content]]></category>
		<category><![CDATA[student content]]></category>
		<category><![CDATA[student spotlights]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17181</guid>
		<description><![CDATA[Have you ever seen the movie Big? Definitely one of Tom Hanks' best. If you don't recall, it's the one where he plays a 12 year-old boy – Josh Baskin – who makes a wish to be "big" and wakes up in the body of a 30 year-old man the next morning. Before he &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/07/july-blog-2-option-2.jpg" length="131967" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/07/july-blog-2-option-2.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>4 Ways to Leverage Your Faculty For Awesome Web Content</title>
		<link>https://www.beacontechnologies.com/blog/2019/07/4-ways-to-leverage-your-faculty-for-awesome-web-content/</link>
		<pubDate>Tue, 09 Jul 2019 11:58:13 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[faculty content]]></category>
		<category><![CDATA[faculty spotlight]]></category>
		<category><![CDATA[higher ed content]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17160</guid>
		<description><![CDATA[Have your friends or family members ever surprised you with great insight into a decision you were making or problem you were trying to solve? Maybe someone helped you with great advice on the best neighborhood for your home purchase or pushed you to chase the next challenge in your career. It happens to &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/07/july-blog-1-option-1.jpg" length="134801" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/07/july-blog-1-option-1.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Higher Ed Content Analysis: Stay Current with Recruitment</title>
		<link>https://www.beacontechnologies.com/blog/2019/06/higher-ed-content-analysis-stay-current-with-recruitment/</link>
		<pubDate>Tue, 25 Jun 2019 20:09:00 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[content analysis]]></category>
		<category><![CDATA[content audit]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17150</guid>
		<description><![CDATA["The early bird gets the worm."  - English proverb The battle for higher ed students starts early. If you harbor hopes of success for the upcoming recruiting year, the summer months are the best time to fine-tune your game plan. For higher ed staff tasked with maintaining your school's website, that means assessing how &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/06/beacon-blog-2.jpg" length="87815" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/06/beacon-blog-2.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>User Engagement Analysis: Higher Ed Recruitment Made Smarter</title>
		<link>https://www.beacontechnologies.com/blog/2019/06/user-engagement-analysis-higher-ed-recruitment-made-smarter/</link>
		<pubDate>Fri, 14 Jun 2019 15:18:07 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[higher ed digital marketing]]></category>
		<category><![CDATA[user engagement]]></category>
		<category><![CDATA[user engagement data]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17133</guid>
		<description><![CDATA[Congratulations from the Beacon team on completing another busy academic year! In the last few months, your campus has hosted a myriad of visiting students and their families, completed another round of final exams, framed up your incoming freshman class and sent off your most recent group of accomplished graduates to a bright future. &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/06/original.jpg" length="100800" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/06/original.jpg" width="600" height="400" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Background Parallax Image Fix in Sliders or Content</title>
		<link>https://www.beacontechnologies.com/blog/2019/06/background-parallax-image-fix-in-sliders-or-content/</link>
		<pubDate>Tue, 04 Jun 2019 14:00:53 +0000</pubDate>
		<dc:creator><![CDATA[Zedric Myers]]></dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[background parallax image]]></category>
		<category><![CDATA[edge fixed image]]></category>
		<category><![CDATA[firefox fixed image]]></category>
		<category><![CDATA[parallax image fix]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17126</guid>
		<description><![CDATA[If your project requires parallax background images, you'll want to keep this note in mind. If your slider or content area that the parallax resides in has a 3D transform attached, you'll want to remove that code for the background parallax image to properly work. You'll notice it works well in Chrome and Safari &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" length="27372" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" width="346" height="236" medium="image" type="image/png" />	</item>
		<item>
		<title>What to Expect When Expecting a Website</title>
		<link>https://www.beacontechnologies.com/blog/2019/05/what-to-expect-when-expecting-a-website/</link>
		<pubDate>Wed, 29 May 2019 12:13:13 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[higher ed project planning]]></category>
		<category><![CDATA[higher ed web resesign]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[project planning]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17118</guid>
		<description><![CDATA[Is your institution thinking about a redesign? Perhaps it is time for a new look and feel, or maybe you are trying to attract more prospective students. With a busy academic schedule, it can seem daunting to tackle a redesign. However, with some planning and a little help from Beacon your redesign can become &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/05/blog-1-may.png" length="93254" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/05/blog-1-may.png" width="346" height="236" medium="image" type="image/png" />	</item>
		<item>
		<title>Did Your Mother Dress Your Website?</title>
		<link>https://www.beacontechnologies.com/blog/2019/05/did-your-mother-dress-your-website/</link>
		<pubDate>Wed, 22 May 2019 15:20:13 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[brand bible]]></category>
		<category><![CDATA[brand style guide]]></category>
		<category><![CDATA[higher ed branding]]></category>
		<category><![CDATA[higher ed redesign]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17105</guid>
		<description><![CDATA[For many juniors and seniors, one major decision comes to dominate the closing chapters of their high school careers: where to go to college. It's not a secret that your higher ed website can – should, even – play a large role in the decision-making process. Often, it's the first interaction between a prospective &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/05/beacon-blog-2-final.jpg" length="44057" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/05/beacon-blog-2-final.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Font Awesome 5 Custom CSS Icon Style Requirement</title>
		<link>https://www.beacontechnologies.com/blog/2019/05/font-awesome-5-custom-css-icon-style-requirement/</link>
		<pubDate>Tue, 07 May 2019 19:42:02 +0000</pubDate>
		<dc:creator><![CDATA[Zedric Myers]]></dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[awesome font requirement]]></category>
		<category><![CDATA[font awesome]]></category>
		<category><![CDATA[font awesome 5]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17099</guid>
		<description><![CDATA[This is just a quick helpful how to tip for Font Awesome 5 custom CSS icon fonts. When adding your own custom styling to the fonts, be sure to add a font-weight: 900 style. This will allow the icon to properly show on the page. Otherwise, you may get an empty icon placeholder in &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" length="27372" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" width="346" height="236" medium="image" type="image/png" />	</item>
		<item>
		<title>Attracting Prospects: 7 Traffic Metrics for Higher Ed Sites</title>
		<link>https://www.beacontechnologies.com/blog/2019/04/attracting-prospects-7-traffic-metrics-for-higher-ed-sites/</link>
		<pubDate>Fri, 19 Apr 2019 13:00:20 +0000</pubDate>
		<dc:creator><![CDATA[Guest Blogger]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[web traffic metrics]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17036</guid>
		<description><![CDATA[Editorial Note: Please enjoy this guest blog post from our partners at OmniUpdate.  If you’re a marketing professional in the field of higher education, you already know how important your institution’s website is in terms of attracting prospective students. This audience is an important, if not the most important, segment of your website’s traffic. &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/04/OmniUpdate_Beacon-Technologies_Attracting-Prospects-7-Traffic-Metrics-Higher-Ed-Websites-Should-Measure_feature-1-1.jpg" length="110638" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/04/OmniUpdate_Beacon-Technologies_Attracting-Prospects-7-Traffic-Metrics-Higher-Ed-Websites-Should-Measure_feature-1-1.jpg" width="692" height="472" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Drive Recruitment with Campus Virtual Tours</title>
		<link>https://www.beacontechnologies.com/blog/2019/04/drive-recruitment-with-campus-virtual-tours/</link>
		<pubDate>Tue, 16 Apr 2019 15:00:35 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[campus virtual tours]]></category>
		<category><![CDATA[higher ed virtual tours]]></category>
		<category><![CDATA[virtual tours]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17060</guid>
		<description><![CDATA[Is there a better way to approach campus visits in the information age? Campus tours are an excellent way to showcase your campus to prospective students. In fact, as you're reading this, admissions offices across the country are in the midst of preparations for a very busy campus visit season. From an admissions perspective, &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/04/april-blog-2-v-1.jpg" length="28890" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/04/april-blog-2-v-1.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Get More Students On Campus with Tailored Homepage Content</title>
		<link>https://www.beacontechnologies.com/blog/2019/04/get-more-students-on-campus-with-tailored-homepage-content/</link>
		<pubDate>Thu, 04 Apr 2019 17:38:52 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[google tag manager]]></category>
		<category><![CDATA[homepage design]]></category>
		<category><![CDATA[tailored content]]></category>
		<category><![CDATA[web personalization]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17025</guid>
		<description><![CDATA[Spring is a popular time for campus visits. In April, campuses everywhere swell with high school upperclassmen, parents in tow, taking part in information sessions and embarking on campus tours. It's an exciting time, filled with intrigue and possibilities. A successful spring campus visit season is a result of much hard work, coordination and &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/04/v-1.jpg" length="57992" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/04/v-1.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>SEO Spring Cleaning: Making Room for Fresh Content</title>
		<link>https://www.beacontechnologies.com/blog/2019/03/seo-spring-cleaning-making-room-for-fresh-content/</link>
		<pubDate>Tue, 26 Mar 2019 13:22:54 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[keyword map]]></category>
		<category><![CDATA[meta data]]></category>
		<category><![CDATA[search console]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo spring clean]]></category>
		<category><![CDATA[technical seo]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=17008</guid>
		<description><![CDATA[It's all happening. Birds are chirping. The first flowers are gingerly poking through the soil. Trees are sprouting buds and proudly displaying their early signs of new life. Spring is in the air. And the warming weather – a welcomed respite from Old Man Winter – could not have come soon enough. This season &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/03/b-blog-3-26.jpg" length="39349" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/03/b-blog-3-26.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Spring Cleaning the PPC Way</title>
		<link>https://www.beacontechnologies.com/blog/2019/03/spring-cleaning-the-ppc-way/</link>
		<pubDate>Wed, 13 Mar 2019 17:07:34 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC cleanup]]></category>
		<category><![CDATA[PPC spring cleaning]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[spring cleaning]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16998</guid>
		<description><![CDATA[It sure feels like those dazzling days of spring are just around the corner. More daylight and warmer temperatures are starting to tease nature back to life from the slumber of winter. It's hard to ignore all the energy and buzz in the air. This time of year is all about renewal and fresh &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/03/1st-march-blog.jpg" length="76485" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/03/1st-march-blog.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>5 Ways to Fall in Love with Your Site All Over Again</title>
		<link>https://www.beacontechnologies.com/blog/2019/02/5-ways-to-fall-in-love-with-your-site-all-over-again/</link>
		<pubDate>Thu, 21 Feb 2019 16:27:23 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16980</guid>
		<description><![CDATA[Sometimes it's hard to appreciate the routine things we use every day. Tools, possessions and even people we see on a daily basis tend to get less and less of our full attention. That may be one of the reasons why Valentine's Day is such a big celebration every February. It's a great reminder &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/02/Love-Me-1.jpg" length="50563" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/02/Love-Me-1.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>10 Things They Hate About Your Higher Ed Site</title>
		<link>https://www.beacontechnologies.com/blog/2019/02/10-things-they-hate-about-your-higher-ed-site/</link>
		<pubDate>Thu, 14 Feb 2019 21:35:25 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[higher ed webdesign]]></category>
		<category><![CDATA[higher ed websites]]></category>
		<category><![CDATA[web accessibility]]></category>
		<category><![CDATA[web navigation]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16952</guid>
		<description><![CDATA[Happy Valentine's Day from all of us at Beacon! Many of us relish this day as an opportunity to express and share our appreciation with our partners and loved ones. We hope today is all about love for you, too. But not all of us have that special someone to cuddle up beside this &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/02/Love_Hate-1.jpg" length="47470" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/02/Love_Hate-1.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Maintaining Content Focus on Your Higher Ed Site</title>
		<link>https://www.beacontechnologies.com/blog/2019/01/maintaining-content-focus-on-your-higher-ed-site/</link>
		<pubDate>Tue, 29 Jan 2019 12:00:32 +0000</pubDate>
		<dc:creator><![CDATA[Mark Bochkis]]></dc:creator>
				<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[content guidelines]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[content trainings]]></category>
		<category><![CDATA[content workflows]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16928</guid>
		<description><![CDATA[You've done it! Months of late nights and dedications to the design of the perfect higher ed website have culminated in a beautiful launch. It is all easy sailing from here, right? Well, maybe not. Sure, your school's new website is up and running. But, if your various content managers aren't aligned in how &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/01/blog-2-image.jpg" length="47607" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/01/blog-2-image.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Could Your Higher Ed Website Stand to Lose Some Weight?</title>
		<link>https://www.beacontechnologies.com/blog/2019/01/could-your-higher-ed-website-stand-to-lose-some-weight/</link>
		<pubDate>Tue, 15 Jan 2019 17:44:51 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[content pruning]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[higher ed content]]></category>
		<category><![CDATA[higher ed website content]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16911</guid>
		<description><![CDATA[Happy New Year, everyone! How are you doing with your resolutions? Ok, ok… put down the pitchforks. This is a safe space. Every year, as the calendar turns, Americans rush to empower themselves to do those things that we find difficult. One of the most popular resolutions, year after year, is the commitment to &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/01/beacon-blog.jpg" length="26530" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2019/01/beacon-blog.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Is Website Personalization Right For Your School?</title>
		<link>https://www.beacontechnologies.com/blog/2018/12/is-website-personalization-right-for-your-school/</link>
		<pubDate>Wed, 19 Dec 2018 14:06:13 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[higher ed websites]]></category>
		<category><![CDATA[web personalization]]></category>
		<category><![CDATA[website personalization]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16892</guid>
		<description><![CDATA[This time of year, as students flee campus for winter break, the usual bustle of activity slows considerably. This affords the opportunity for faculty and staff to take a break from the breakneck speed of the semester. For many institutions of higher learning, this is a good time to explore some new ideas and &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/12/december-email-photo-1.jpg" length="78396" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/12/december-email-photo-1.jpg" width="700" height="295" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>How to add ARIA Labels for HTML SECTION and DIV Tags</title>
		<link>https://www.beacontechnologies.com/blog/2018/12/how-to-add-aria-labels-for-html-section-and-div-tags/</link>
		<pubDate>Tue, 11 Dec 2018 13:32:27 +0000</pubDate>
		<dc:creator><![CDATA[Zedric Myers]]></dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[ada]]></category>
		<category><![CDATA[aria label]]></category>
		<category><![CDATA[aria tags]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16888</guid>
		<description><![CDATA[This is an example of ARIA labels for screen readers that read ARIA labels. It ultimately helps the end user. When you have a portion on the content in a section, it must contain a Head tag. If however is does not contain a head tag, and needs an aria-label to describe the section, &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" length="27372" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2016/09/Featured-Image-Web-Development-Generic.png" width="346" height="236" medium="image" type="image/png" />	</item>
		<item>
		<title>Cohesion: Key To Great Web Design</title>
		<link>https://www.beacontechnologies.com/blog/2018/11/cohesion-key-to-great-web-design/</link>
		<pubDate>Tue, 27 Nov 2018 13:00:37 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[cohesive web design]]></category>
		<category><![CDATA[higher ed web design]]></category>
		<category><![CDATA[higher ed websites]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16869</guid>
		<description><![CDATA[Does this sounds familiar? You're exploring a website and click into a major navigation menu item. The new page loads and, suddenly, you feel like you've been transported somewhere completely different. Nothing about the experience on the new page ties back to the page you just came from. The type face is different, the navigation &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/11/Beacon-Nov-Blog-Image-2.jpg" length="44086" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/11/Beacon-Nov-Blog-Image-2.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Visual Storytelling: Designing an Effective Homepage</title>
		<link>https://www.beacontechnologies.com/blog/2018/11/visual-storytelling-designing-an-effective-homepage/</link>
		<pubDate>Tue, 13 Nov 2018 17:17:14 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[higher ed websites]]></category>
		<category><![CDATA[homepage]]></category>
		<category><![CDATA[homepage design]]></category>
		<category><![CDATA[website homepage]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16857</guid>
		<description><![CDATA[Brands are big in our society. Wherever we go – out to dinner, to a concert, for a cup of coffee with a friend – we see branding. In addition to communicating (sometimes) complex ideas, branding is also used as an identifying element. It’s how we know that the store we’re walking in to is &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/11/Beacon-Blog-1-November.jpg" length="45112" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/11/Beacon-Blog-1-November.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Content Strategy: Do You Have a Plan Ready?</title>
		<link>https://www.beacontechnologies.com/blog/2018/10/content-strategy-do-you-have-a-plan-ready/</link>
		<pubDate>Thu, 18 Oct 2018 12:51:19 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[higher ed content]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16837</guid>
		<description><![CDATA[Content sure seems to be hording all the buzz in 2018. Take a look at the lineup of any higher ed marketing conference and you'll be sure to find at least one or two speakers or break-out sessions promising the latest low-down on content strategy. It's not just higher ed. A number of content &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/10/Beacon-Blog-October-Image-2.jpg" length="30814" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/10/Beacon-Blog-October-Image-2.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Higher Ed Branding &#038; Digital Marketing Strategy</title>
		<link>https://www.beacontechnologies.com/blog/2018/10/higher-ed-branding-digital-marketing-strategy/</link>
		<pubDate>Wed, 03 Oct 2018 20:17:15 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[higher ed marketing]]></category>
		<category><![CDATA[higher ed websites]]></category>
		<category><![CDATA[leveraging your brand]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16813</guid>
		<description><![CDATA[What's the first thing that comes to mind when you think about competition between colleges and universities? For most people, the answer is college athletics -- in the form of football and basketball games, or the other collegiate sports across the nation's campuses. But higher ed institutions don’t just compete on the gridiron and &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/10/Beacon-October-Blog-1.jpg" length="45861" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/10/Beacon-October-Blog-1.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>A Birthday Wish. Let&#8217;s Make It Come True.</title>
		<link>https://www.beacontechnologies.com/blog/2018/09/a-birthday-wish-lets-make-it-come-true/</link>
		<pubDate>Wed, 26 Sep 2018 18:31:09 +0000</pubDate>
		<dc:creator><![CDATA[Mark Dirks]]></dc:creator>
				<category><![CDATA[Beacon News]]></category>
		<category><![CDATA[Rwanda]]></category>
		<category><![CDATA[weaving hope]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16798</guid>
		<description><![CDATA[Special Message from Beacon CEO, Mark Dirks As I blow out the candles on 57 years today, I have a bigger-than-normal wish. Over these years, I’ve had the great fortune of becoming friends and business partners with many, many people. One of my character traits (or flaws) is to constantly push forward with new &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/09/Mark-Dirks-bday-pic.jpg" length="1369697" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/09/Mark-Dirks-bday-pic.jpg" width="3456" height="2760" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Testing for Accessibility</title>
		<link>https://www.beacontechnologies.com/blog/2018/09/testing-for-accessibility/</link>
		<pubDate>Thu, 20 Sep 2018 20:36:12 +0000</pubDate>
		<dc:creator><![CDATA[Beacon News]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[accessibility audit]]></category>
		<category><![CDATA[accessibility testing]]></category>
		<category><![CDATA[web accessibility]]></category>
		<category><![CDATA[web accessibility testing]]></category>

		<guid isPermaLink="false">https://www.beacontechnologies.com/blog/?p=16785</guid>
		<description><![CDATA[Accessibility is a big deal in the world of internet marketing. After all, what good does a large investment in your most prominent digital marketing channel do if no one can see the information you want them to have or the products you want them to buy? In today's digital marketplace, it's no longer &#91;...&#93;]]></description>
	<enclosure url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/09/computer-connection-data-1181675-1.jpg" length="42420" type="image/jpg" /><media:content url="https://www.beacontechnologies.com/blog/wp-content/uploads/2018/09/computer-connection-data-1181675-1.jpg" width="346" height="236" medium="image" type="image/jpeg" />	</item>
	</channel>
</rss>
