Beauty Public Relations & Grooming PR

Men's Hair Care: Mitch by Paul Mitchell

2012-02-23T01:28:45Z

More and more often men’s grooming is moving from a fashion trend to commonplace. Over grown beards are being tamed into styled looks or clean shaven faces and out of control locks are even getting a little more controlled (although not too controlled). These clean cut gentleman looks don’t just come naturally. Believe it or not, it takes some thought and a little bit of effort to be looking your best. To help achieve whatever kind of look you are going for Paul Mitchell released Mitch in 2011. Mitch is a full line of men’s grooming products that will have you looking your best in no time.

Step One: get your hair really clean with Mitch Double-Hitter. It is a 2 in 1 shampoo that washes and conditions in one step to save you time and money, but leaves you with healthy hair.

Step Two: Make sure you are trimmed up and clean-cut with the Mitch Trimmer. The exclusive trimmer is great for last minute adjustments (not to mention makes it look like you can take care of yourself.)

Step Three: Pick your poison. Mitch has a wide range of style gels, Construction Paste, Hardwired and Steady Grip range from moderate to firm hold. You are going to find something that suits you. If you want to change it up everyday then get several different kinds to try out. Mitch also offers several styling pomades for clean, natural looks.

For more information and to find the look that is right for you take a look at Mitch’s interactive website.

Issey Miyake to Launch Fragrance L’Eau d’Issey Pour Homme Sport

2012-02-22T02:15:15Z

Bergamot, grapefruit, nutmeg, leather, cedar and vetiver. Sound manly enough for you? It should because Issey Mikyake will have you smelling like you have been hanging out with Ulysses from Homer’s The Odyssey. You may want to get in line now because in March 2012 Issey Miyake will be launching its new fragrance L’Eau d’Issey Pour Homme Sport. The sport fragrance will be a new version of the popular L’Eau d’Issey Pour Homme from 1994.

Make no mistake; the new fragrance will have you smelling your best. The opening notes of Bergamot (from the Bergamot Orange native to southern Italy and France) and grapefruit provide citrus smells, which are associated with power and energy. The middle notes of nutmeg and leather get more masculine and the base notes of cedar and vetiver (a perennial grass native to India) confirm that you may have just gotten home from exploring the landscapes of the world.

L’Eau d’Issey Pour Homme Sport is practical for everyday use and Issey Miyake has intended it to be that way. Along with the cologne Issey Miyake has made accompanying body care products including hair and body shampoo and deodorant stick. This range of beauty products allows you to be clean while having a consistent overall smell (because we all know that guy that is fifty smells of something and we aren’t sure what we are smelling. We don’t want to be that guy.)

The new fragrance is available in March 2012 in 50 and 100 ml along with its partnering body care products. For more information and products visit the Issey Miyake website.

Traditional Chinese Herbal Beauty Care with Lily Herbaceuticals

2012-02-20T23:11:40Z

You always hear about foreign medicine and herbal remedies when you are sick, but have you ever considered that your skin can be sick too? Wrinkles, acne, and redness are symptoms your skin if suffering from when it is "sick" so why not treat it with something that is sure to cure it? Lily of Lily Herbceuticals has combined Western active ingredients and Chinese Herbals that will cure your skin and give you the beautiful skin you have always wanted.

Lily has figured out the secret to long lasting beautiful skin as she works with Chinese Herbal doctors from the Shanghai Institute to formulate products that maximize the results of skin care remedies.

Lily’s secret is their patent pending 3D tensor technology delivery system that helps the active ingredients penetrate faster and deeper into the skin to generate long lasting results that will leave you with beautiful skin. Lily Herbceuticals uses innovative technologies and natural ingredients such as the Angelica root to revitalize your chi, Bamboo Leaf to stimulate circulation, and Chinese Pearl Powder to prolong beauty.

With individual products ranging from $35-$87 and a six piece complete assortment set for $140, Lily Herbceuticals has something to help everyone gain long-lasting skin care results.

Products such as the Chinese Jade Intense Facial Luminous Firmer, Tibetan Essence Eye Dark Circle Defense, and Tibetan Safflower Youth Restore Instant Wrinkle Repair will help you achieve younger looking skin while Lily Herbceuticals also carries everyday cleaners and moisturizers.

Have you ever tried skin products with herbal remedies? Tweet us @PierceMattiePR

Pierce Mattie PR Hair Care Client Credited in Vogue Cover

2012-02-17T15:39:40Z

Pierce Mattie PR Client Alfaparf Milano Hair Care was credited in the cover of Vogue Magazine. If you’re working on a hair care story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

L'Amour Fou by Emanuel Ungaro Fragrance for Women

2012-02-13T21:33:51Z

Be ready for a sexy rendezvous with Emanuel Ungaro's new perfume L'Amour Fou. With fruity and juicy notes of pear, blackberry and pink pepper, as well as, violet, rose and nectarine with base notes of cashmere, vanilla and amber, you are sure to make a lasting impression on anyone who comes into contact with you while wearing it.

“The olfactory celebration of the crazy love that goes beyond a woman’s heart,” is deemed this new fragrance’s tagline. Enticing isn’t it? This delicious perfume is available in 30, 50 and 100 ml Eau de Parfum.

In attempt to create a floral and oriental concoction, Perfumer Véronique Nyberg’s ingredients produced an aura radiating seduction, love, and elegance…with the added edge of a sophisticated, lavish Parisian woman.

Love it? Hate it? Let us know @PierceMattiePR.

Pierce Mattie PR Client Featured in Town & Country Weddings

2012-02-10T15:58:31Z

Pierce Mattie PR Client Comfort Zone was featured in Town & Country Weddings. If you’re working on a skin care story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Celebrity Cosmetic Marketing: Jennifer Connelly for Shiseido Skin Care

2012-02-09T17:20:22Z

As Shiseido Co., Ltd. celebrates its 140th anniversary, the company announced that it has signed Academy Award-winning actress, Jennifer Connelly, who previously represented the company in Asia. Connelly will be the namesake brand's global spokesperson and face of its highly acclaimed premium skincare line Future Solution LX. Connelly's first advertising campaign as global spokesperson will debut this fall.

"I am honored to be working with Shiseido again and to be representing the Future Solution LX line globally," said Jennifer Connelly. "Like Shiseido, I believe it is important to prepare now for our future well being. I look forward to sharing my journey with Future Solution LX with women worldwide."

While this marks the first time the brand will be working with a global spokesperson, this will not be the first time Shiseido has worked with the classic beauty; more than two decades ago, Connelly appeared in an advertising campaign for a Shiseido makeup brand that was distributed in Japan.

"We are thrilled to welcome Jennifer back to our family as we celebrate our 140th anniversary," stated Hiroshi Maruyama, General Manager of the International Marketing Department at Shiseido Co., Ltd. "Jennifer's genuine personality, commitment to her family and approach to living a beautiful life embodies the core values of our company, and match those of the Shiseido customer. We believe that she portrays the essence of the Future Solution LX line perfectly and that her inner and outer beauty will inspire our customers."

This spring, Connelly is appearing in her latest feature film "Virginia." She has also starred in acclaimed movies including, "A Beautiful Mind," for which she won an Oscar and Golden Globe for Best Supporting Actress, "Reservation Road", "Blood Diamond", "Requiem for a Dream" and "The House of Sand and Fog."

Launched in 2009, Shiseido Future Solution LX is a premium skincare line that was based on Shiseido's award-winning scientific research. The line features Skingenecell 1P, a proprietary ingredient acknowledged by the scientific community for its ability to improve skin's overall condition at the cellular level, empowering skin's defenses against environmental effects. Future Solution LX is available at select Shiseido counters worldwide.

Wellness Public Relations: TRX Suspension Training

2012-02-08T16:52:01Z

Being healthy is a major player in today’s pop culture. You don’t have to spend very long watching television, reading a magazine waiting for an appointment or surfing your favorite internet sites before you come across someone selling something to help you get in shape. Unless you are a fitness guru, the rest of us probably have a similar thought. Yeah, it would be nice to get in shape, but I just don’t have the time. After all, who doesn’t want to look good? It’s time to put the same excuse we have been using for years to bed. TRX Suspension Training to the rescue.

Created in the NAVY Seals, TRX Suspension Training is the premier workout for home gyms. TRX uses the formula gravity + users body weight = results. TRX suspends the users body weight as resistance to build muscle. The package comes with exercise DVDs to walk you through the process with beginner, intermediate or advanced workouts. It builds the body’s core by allowing for free range of motion. Simultaneously you will develop strength, balance and flexibility. TRX is quickly changing the way athletes and soldiers train as well as becoming a popular resource for injury rehabilitation.

You might be asking yourself, why is this any better or different than anything else out there? Here is the cool thing about TRX: You can take it anywhere. You don’t have to drive to the gym in the morning or after work when you are tired, just set it up at home. On the road? No problem, take it with you and set it up in your hotel. Maybe you are tired of being stuck inside after being in the office all day, go set it up in the park. The best part is that its simple in design but it gets the results that you want.

TRX provides the means to reach your fitness goals this year, now all you need to find is the desire to be your best self. Join the TRX community at www.trxtraining.com.Have you tried it? Tweet us @PierceMattiePR.

*Photo Source: Harmony Body

Dry Skincare Tips from Board-Certified Dermatologist, Channing Barnett MD

2012-02-07T14:56:30Z

Already feeling dry and itchy as the weather changes? Learn from Barnett Dermatology co-founder and board-certified dermatologist, Dr. Channing Barnett, how to keep skin healthy and hydrated as the cooler, harsher climates of winter approach.

“Dry skin, also known as xerosis, is a common problem,” says Dr. Barnett. “Especially as the weather becomes cooler and the air becomes dryer. Your skin needs moisture to stay smooth and hydrated, and retaining moisture becomes difficult in certain climates and as we age. Our skin looses moisture more readily in the fall and winter, and certain things like central heating, harsh winds and skin care products with fragrance can be very drying to the skin.”

Dry skin leads to itching (pruritus), flaking or peeling of the skin, and oftentimes even to rashes.

“What we don’t realize,” says Dr. Barnett, “is that basic daily routines, such as bathing, hand washing and towel drying, remove moisture from the skin.”

While bathing hydrates the skin temporarily, it actually removes the skin's oily lipid layer and in the long run causes more moisture loss than gain. This process not only leads to dryness but can also exacerbate skin conditions such as eczema (inflamed, irritated skin).

“A few simple things can make a big difference in hydrating the skin,” says Dr. Barnett. “Bathe or shower in lukewarm water, because hot water dries out the skin. Try to limit your bathing time to fifteen minutes or less. Bathing should be done no more than once a day (every other day is even better). Avoid using harsh soaps and stick to fragrance-free products.”

Dr. Barnett recommends Dove Sensitive Skin or Cetaphil Gentle Skin Cleanser. Avoid vigorous use of a washcloth, and when toweling dry, do not rub the skin. Pat dry or blot to leave some moisture on the skin.

“Apply a moisturizer (emollient) to the skin immediately after bathing so that it holds in the moisture from the shower,” says Dr. Barnett. “Reapply your moisturizer at bedtime and at other times during the day if possible.”

Emollients can be in the form of ointments, creams or lotions. Ointments and creams are more occlusive, and therefore, more hydrating than lotions. They should be fragrance free. Personal favorites of Dr. Barnett’s include Eucerin Calming Creme, CeraVe Moisturing Cream, and channingMD’s Healing Ointment for dry, cracked and irritated areas.

For laundry, try All Free Clear, Tide Free & Gentle or Cheer Free & Gentle detergents. Avoid using fabric softeners, especially in the dryer. Avoid irritating fabrics such as wool or other scratchy fabrics. One can never go wrong with cotton.

“Use a humidifier in your home during the central heating season. A cool work or home environment can help reduce the severity of itching. If sweating causes itching, modify your surroundings and activities to minimize sweating,” says Dr. Barnett. “Remember to hydrate by drinking plenty of water”

Ramona Cline: Skin Care's Best Kept Beauty Secret?

2012-02-06T19:21:14Z

One of the most frustrating tasks when it comes to beauty products, is finding one that hits on every must-have: Not too greasy, not too dry, a delightful scent, perfect luminance, and still heals your skin. Ramona Cline has created a skin care line that is designed to do just that, and condition the skin through cleansers, exfoliants, serums, and moisturizers.

Ramona Cline has been in the skin care industry for 12 years and has developed her own skin care line that features products for women and men that want to revitalize their skin and achieve that subtle glow (who doesn't want the coveted glow these days?) Based in Los Angeles, she has her own spa boutique offering various skin treatments such as microdermabrasion, facials, and derma planning, ranging from $85 - $115 per treatment. For those of you who are not near the Los Angeles area, you can still treat yourself to Ramona Cline’s skin care products via her website.

We are loving her Peach Wine Moisturizer, which has been featured on ShopNBC, as it is the perfect moisturizer that conditions the skin while replenishing skin cells. The moisturizer is infused with shea butter and jojoba oils and the highly sought after resveratrol that everyone is talking about lately.

Have you ever used Ramona Cline Skin Care products? Tweet us @PierceMattiePR.

Pierce Mattie PR Wellness Client Featured in Spa Magazine

2012-02-03T16:33:18Z

Pierce Mattie PR Client Earth Therapeutics was featured in Spa Magazine. If you’re working on a wellness story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Cosmetic Dermatology Marketed at FIX Malibu

2012-02-03T02:45:42Z

Depending on where you live the winter months can be mild (Los Angeles, CA), harsh (Chicago, IL), or somewhat enjoyable (Charelston, SC). Regardless, the change in season can do damage to the skin that we have done everything possible to keep radiant and beautiful. Wearing more clothing prevents skin from breathing; harsh winds dry out the skin and lips; and people tend to forget to put on sunscreen during the winter months when it is needed most.

If you feel like your skin is less than radiant, don’t worry there is a fix. FIX Malibu that is. Created by cosmetic dermatologist, Dr. Rebecca Giles, FIX carries anti-aging, exfoliants and facial skin care products, and total skin care packages. And if you feel like you want someone else to take care of your skin for a while they carry a full menu of relaxing and rejuvenating facials, neck and chest treatments, peels and microdermabrasion treatments. Not to mention, they have group treatments that are fit for a group of girlfriends! These packages include everything from massages, manicures and pedicures, makeup application, hairstyling, and lunch. You and your friends will leave FIX that day and feel like celebrities.

Walk into FIX Malibu and it is promised you will leave feeling satisfied, fresh and ready to take on the world. Angela, the lead aesthetician, and the rest of the FIX team cares about each and every client and adjusts each skincare technique to fit the needs of the individual’s skin, as no skin type is identical. Norbert, the massage therapist, will ensure that you leave feel relaxed after a session with his magical hands.

Facials will run a client around $100 and will not need to fret about small, but frustrating, add-ons. More specific treatments will cost a client anywhere between $150 and $200. FIX also sells facial products individually and has a complete collection kit for $300 or smaller kits for $70.

If you’re ready to give your skin a fresh and new look give FIX Malibu a call and do your skin a favor. What’s your favorite skincare treatment? Let us know @PierceMattiePR

Clear Skin Care Communicated: Acne ProneChoose ClickR

2012-02-02T02:07:36Z

To wake up every morning with beautiful skin is a fantasy, right? Only celebrities have perfect skin (or is that courtesy of Fotoshop by Adobe)? If you've tried everything from store-brand products, products as seen on TV in the wee hours of the morning, to the most expensive products and nothing seems to work, you may just want to give it one last try with ClickR Skin Care.

ClickR Skin Care’s products are all vegan and their products are all benzoyl peroxide-free (which we all know causes your skin to try out.) ClickR Skin Care includes three different skin care collections: Figure It Out, No More Derma Drama, and Easy Karma.

The Figure It Out line includes Day Brilliant Lotion, Diamond Dust Skin Polisher, Pearl Wash, Night Cream, and a Skin Polishing Kit. Zits or no zits this collection is for all skin types and for everyday use. Reduce lines, tighten pores, and tone and smooth your skin with this collection.

The No More Derma Drama collection is for acre prone skin that will have you seeing results in 24 hours! This collection includes an Acne Spot Serum (aka, a miracle in a bottle), Hot Face Mask, Daily Dermabrasion Wash, and the Vanishing Mist. This collection also offers three kits: the Acne Treatment Mini Kit, The Boyfriend Kit, and The Total Acne Care Kit. This collection will leave your skin looking the best it has ever looked as it exfoliates your pores, gets rid of dead skin cells, and disinfects acne-causing bacteria.

And while you’re busy worrying about your face, ClickR Skin Care has your eyes covered. Their Easy Karma collection includes the Magic Eye Cream that will soothe and soften the bags under your eyes. The individual items are affordable and range from $20-$45 and their sets are an even better deal ranging from $70-$75. Would you give ClickR Skin Care a chance to save your skin? Let us know @PierceMattiePR.

European Beauty PR: Cosmetics 27 - French Natural Cosmeceuticals Niche Skincare Brand Now Launching in the US

2012-01-31T17:32:44Z

Cosmetics 27, that is so successful in Europe in stores like Colette in Paris, is coming to the USA and to make it convenient for you to experience and purchase, we are now launching its official on line store: www.cosmetics27-us.com.

Cosmetics 27 was created by Michèle Evrard, a pharmacist and an International cosmetic expert, who envisioned a line of skincare products that would address the needs of her demanding skin: anti aging and rejuvenating yet soothing and nurturing.

With the help of scientists and a cutting edge French laboratory, she developed an outstanding luxury skincare line that would gather all the ingredients for success:

- A proprietary combination of highly effective natural ingredients: 3 natural purified extract of Centella Asiatica for its exceptional repairing and rejuvenating benefits. Patented Formula.

- Innovative and exceptional textures inspired by traditional apothecary preparations such as balms and ointments.

- Scientific expertise supported by continuous testing for unbiased proven results,

- Specific application routine to enhance the product efficiency for long lasting results.

Baume 27, the 1st product created in 2009, was soon established as a STAR product, praised by customers and skincare professionals and became a trademark with its original 27 active ingredients to efficiently restore and repair the skin.

Confronted with the success and demand for such effective and unique products, Michèle Evrard created two new products with the same uncompromising approach to the choice of ingredients and formula to guarantee results. A cleanser for sensitive, reactive, dry skin and a highly hydrating, ultra-light serum to efficiently moisturize and brighten the complexion, whilst soothing away the effects and stress of urban living and environmental factors.

The products contain no paraben, no phenoxyethanol, no petrochemical derivative or silicone – each is made with essentially eco-certified natural ingredients.

Recommended and prescribed originally by dermatologists and anti-aging specialists in Europe to meet the needs of the most demanding skins, it is now the most wanted and appreciated natural luxury line of skincare products.

Making Scent Personal with MCMC Fragrances

2012-01-30T20:04:26Z

We have all heard the old notion that smell is the strongest sense tied to memory. You can almost see images of the past in your mind when you catch a trace of aroma that was present in the moment. Why are smell and memory so strongly linked? Something about the hippocampus and frontal cortex of the brain, but most of us do not really know what that means.

Marcel Proust probably said it best, “When nothing else subsists from the past, after the people are dead, after the things are broken and scattered the smell and taste of things remain poised a long time, like souls bearing resiliently on tiny and almost impalpable drops of their essence, the immense edifice of memory.” Anne McClain, owner of MCMC fragrances, has made it her ambition to put memories into a bottle.

MCMC is a small company that McCain founded in 2009. She started out making her own perfume as a hobby. After taking some night classes in New York on perfume making it became her obsession. The ideas from all her fragrances come from specific memories from her past. An old friend who taught her about loving the environment inspired Hunter. Other fragrances include Maui (inspired by a visit to the island), Phoenix (inspired by a little girl she knew) and Noble (a symbol of a trip to Nepal). If you want to experiment and create your own personal fragrance MCMC offers a three-hour seminar. Students will work one on one with Anne to create their own memory in a bottle.

For more information visit mcmcfragrances.com. Which fragrance do you have tied to a specific memory? Tweet us @PierceMattiePR.