tarte cosmetics is celebrating a landmark anniversary this year. The company, whose mottos is “High-Performance Naturals,” something we at Beauty News know the brand lives up to, has been making women beautiful for the past decade and is commemorating the occasion with10th anniversary products such as their revolutionary Ten Natural Cheek Stain (baby pink) and a shadow palette in a purple and gold clutch-style case, packed with shimmery and matte eye shadows in metallic and jeweled tones, perfect for Fall. We felt it was the perfect time to sit down with founder and CEO (and former PhD candidate) Maureen Kelly of tarte to discuss the company and to give us a 360 view of the company then, the company now and the company tomorrow.

BN: Happy Anniversary! In 10 years, what is your number one accomplishment with Tarte?
MK: Thanks so much. I still can’t believe that we’re TEN! It’s hard to pick one accomplishment—there are so many that have truly made me happy over the years. For instance, the first time I saw a stranger pull a tarte lip gloss out of her bag—that a meant a lot to me; women were actually buying my products! tarte was real and no longer just a dream for me. Or, the first time I saw tarte products in a magazine, especially making Oprah’s coveted “O List.” What a rush!

BN: What is the product you’ve created that you are most proud of?
MK: Honestly, I take pride in every tarte product that we’ve created, but I guess I would have to say our first-to-market natural cheek stain! I launched that in 2000 and there was really no other blush out there like it. I created it for me.

BN: Any advice for businesswomen looking to form their own cosmetic companies?
I always encourage women to do what they love; follow your passion, but do so with caution. Be sure you’re creating something innovative or offering unique services that make a woman’s life easier. And always do your homework: research the market; know that industry and potential competitors. Whenever I meet entrepreneurs, I remind them to keep networking. You never know who you’re going to meet that can help you and make your dream a reality.

BN: What is your role in the company now? And how involved are you in the day-to-day and overall operations?
MK: In addition to being tarte’s founder, I’m also the CEO. Usually, I’m at the tarte office working with our Product Development team. However, I can’t help but dabble in all departments, but the creative stuff is what I truly live for!

BN: 10 years ago, did you think tarte would become the respected brand that it is?
MK: 10 years ago I was working out of my NYC one-bedroom, rent-controlled apartment packing shadows into compacts, making cold calls to retail outlets and asking for lots of help! Prior to starting tarte, I was pursuing my PhD in Psychology. I dropped out of my program and really never looked back. Did I think this dream would come true? I don’t think I had any other choice—I would’ve never heard the end of it from my parents, ha!

BN: The tarte tag is “High-Performance Naturals”: Can you give us some more insight into the company’s philosophies?
MK: At tarte we’re on a mission to prove that glamour can be good for you by pioneering the use of high-performance naturals™ that bring clinical results to the everyday woman. Our natural products are formulated with healthy ingredients like Amazonian clay and our t5™ super fruit complex. But it’s not just about what’s in our products that’s important; we also have a strict list of ingredients that we don’t formulate with, like parabens, sulfates and phthalates. As a cruelty-free line, we’re also helping to reduce environmental waste with eco-friendly packaging, sustainable resources, charitable partnerships and customer recycling initiatives. As I like to say: be green, be smart, be tarte!

BN: What do you have coming from tarte in Fall 2010 and beyond?
MK: I’m really excited about our fall products – especially our limited-edition, anniversary items: TEN collector’s shadow palette and TEN natural cheek stain. Additionally, we’re launching matte versions of our LipSurgence™ natural lip stains and 8 emphasEYES™ aqua-gel eyeliners in trendworthy shades. We also created a “radiant & rested” complexion collection that’s available exclusively at Sephora.

In June, my team and I visited Brazil to learn more about where our ingredients like Amazonian clay are sustainably sourced. We’ll be incorporating nature’s most perfect ingredient into more of the line. But for fall, we infused it into our smooth operator™ micronized clay finishing powder and at ease micronized clay calming concealer.

As for the future, we’re doing some really chic things for holiday…all I’m saying is that we’re thinking of beauty as an accessory this year!

BN: Okay, now for our rapid fire questions, which we ask everyone who takes part in the Hot Seat Q&A. What’s your favorite makeup product of all time and why?
MK: Concealer! You can hide any imperfection: dark circles, redness, acne…you name it!

BN: One KEY tip for our readers?
MK: I love the phrase “natural beauty” and everything it represents. Use makeup to compliment your natural beauty. If you were born with full lips, then celebrate them with a lush lip stain. Or, maybe you want to play up those baby blues. Define them with eyeliner. Remember: try to focus on one key feature and the rest is simple!

BN: One tarte product every woman should have in her makeup bag and why?
MK: I encourage every woman to try tarte’s lights, camera, lashes! 4-in-1 natural mascara. It’s the one product that I use everyday—I never leave the house without coating my lashes. I instantly look awake after applying LCL and it’s clinically-proven to increases lash volume by 424%!

Hey honey, fall is in the air and it’s the perfect time to rethink skin care routines. While we were playing in the sunshine (wearing sunblock of course) the scientists at Guerlain were buzzing about their labs and creating the new Abeille Royale Serum. Its key ingredient is honey, actually many varieties of the best ones from New Zealand along with Royal Jelly from France. Honey, well known for its healing properties is even used for healing wounds in traditional medicine practices. The Abeille Royal Serum is composed of a pure royal concentrate which stimulates the healing process and repairs the micro-damage done to our skin that forms wrinkles. After using the serum for a month my skin looks smoother and plumper, and it’s become a daytime and nighttime addiction for me!

Available:www. Nordstrom.com and Nordstrom stores

It’s black as onyx and makes my skin clear and bright. The new Boscia Luminizing Black Mask is a combination of pine bark extract, an antioxidant, Vitamin C – and we all know how good that is – along with Montmorillonite Clay which exfoliates, soaks up excess oil and dirt, and finally, extracts of rosemary and eucalyptus which are anti-inflammatory and antibacterial. Spread the black gel all over your face, avoiding eye area and hairline and wait about 20 minutes. Then, my favorite part…..peel off! It peels off easily, removing dead skin cells and revealing skin that is clearer looking and more radiant.

Available: Sephora stores and http://www.Sephora.com

Put your best foot forward! As we get ready to leave sandal weather and head for the boot brigade, our feet will start needing a different kind of TLC. Our focus on what color to paint our toes wanes, while paying attention to keeping feet soft, and making sure we don’t get those…ugh…ugly cracked heels becomes more important. To the rescue is Votre Vu Trés Magni-feet Traitement Exfoliant pour les Pieds as well as Votre Vu Tres Magni-feet Crème pour les Pieds. Start with the exfoliating scrub which, along with the gritty bits, contains peppermint oil which not only smells nice, but has antiseptic and antibacterial properties. Other ingredients include products which are anti-inflammatory, anti-fungal and moisturizing. After I washed off the exfoliating cream I applied the rich foot cream which contains shea butter, arnica extract, verbena oil, menthol and geranium oil. My feet were as soft as baby skin. This two part foot regime will keep those tootsies smooth, lovely and ready for a fabulous fall kick-off!

From Amy, our fabulous Beauty Editor, comes this review: Skyn Iceland Pure Cloud Cleanser is quite possibly the richest and creamiest cleanser I’ve ever used on my face. It doesn’t foam, and a dime-sized dollop of this heavenly stuff is more than enough to remove even the toughest, long wear formula makeup. Despite its thick texture, the lather transforms into a fluffy cloud, as its name suggests… as long as you dispense the correct amount. When used with the accompanying muslin cloth, Pure Cloud Cleanser turns into an at-home spa experience. I could feel the circulation in my face increase when using the cloth and cleanser in concert. Pure Cloud Cleanser is also loaded with moisturizers like shea and cocoa butters, so skin won’t feel tight, post-rinse. The grime of the day, the too-hot office climate and the dry, crisp Fall air will all be rinsed away with a drop of this dream cream cleanser.

Available: http://www.SkynIceland.com or Sephora locations.

Editor’s Note: I admit, I failed miserably when it came to Marchesa for Le Métier de Beauté. The line is too luxe and too perfect not to gush over. Oh the perils of Beauty Editorship! Wink-wink.

Marchesa for Le Métier de Beauté: Pure luxury, with no detail left unfinished, is the Marchesa mantra, according to co-founder/designer Georgina Chapman. The design house philosophy applies to their makeup collection. Sleek packaging inspired by Sandra Bullock’s Oscar gown meets divine formulations. I worship the credit-card sized, Chapman-designed La Lune Palette for femme smoky, smoldering eyes favored by chill-battling New Yorkers. Translucent pressed powder, concealer, lip ploss in La Cerise Noir, crème blush in La Peche and eye shadow in Le Minuit comprise the compact. Meanwhile, her partner Keren Craig’s Le Soleil palette is softer and warmer, suited for the sun-kissed So-Cal gal. It houses bronzer, concealer, lip gloss in Le Caramel, crème blush in La Rougeur and eye shadow in Le Fauve. The Double Entendre lip gloss duos are perfect for customizing supple pouts. My go to? L’embrasse/Le Passion, which unites shimmery chocolate and bronze. It’s pure gloss chemistry. The Sheer Illumination Highlighter is a click pen with a sheer golden shade usable day or night, on bare skin or with makeup. I like a touch under my eyes and dabbed on my cupid’s bow. Oh, Marchesa. I melt at your versatility.

That was more than 140 words, but this collection is too beautiful to contain.

Dior Logomania Collector’s Edition 2-Colour Eye Shadow in Silver Screen: You probably heard me gasp through your computer speakers. This shadow duo pairs shimmery silvery and sparkly black for dramatic, night time, old Hollywood eyes. The shades are stamped with the house’s Dior “Logomania” design. Dior’s Fall range pledges its allegiance to mauves and charcoals. Charcoal: It’s the new black for Fall 2010. Know it. Live it. Use it.

Flirt Style Box For Eyes and Cheeks: Drama comes in the form of warm brown and icy blue smoky eyes and a kiss of princess pink color on the cheeks; it’s easy-to-use for the youthful make up fashion plate in your life. It’s perfect for college students with limited space but who refuse to sacrifice their personal style..We wouldn’t blame you if you “borrowed” it and used it for yourself, too.

tarte Bronze Smoky Eyes (Sephora Beauty in a Box): Smoky eyes in plum and bronze rule the Fall. The runways told us so. tarte’s exclusive collaboration with Sephora offers water-resistant, long-wearing, day and night products combining both shades. Hot! Hot! Hot! Despite the name, the kit covers lids to lips thanks to the Lock & Roll 12-Hour Eye Shadow in Burnt Bronze, EmphasEYES Waterproof Clay Shadow/Liner in Plum, Clean Slate Natural Primer and Nude Rise & Shine Lip Gloss and Stain.

SpaRITUAL Imagine Collection: SpaRITUAL nail lacquer is gorge to the ous! The Imagine collection hosts the nude/clay matte of Living in the Moment; it’s Fall-perfect while the glossy, shimmer speckled Health Wealth Happiness has a darkly sexy and mysterious foiled effect without the vampire/goth vibe. They’re vegan, too. So no animals were harmed for the sake of beauty. The curvy bottles are recycled. Gorgeous and good for the earth. What a combo.

Betsey Johnson Tweezermans:The always fashionable Betsey Johnson has designed edgy Tweezerman Designer Series Slant Tweezers with her typically edgy, rock ‘n’ roll flavor and spirit. In true Johnson flair, the BJ Tweezermans are practical, functional and fabulous, mixing bold pink and black graphics like skulls and roses and other assorted pop art. Plucking is pretty and fashion forward, thanks to Betsey Johnson. Errant eyebrow hairs, beware.

ButterLONDON All Hail McQueen Nail Polish: Designed Alexander McQueen is missed in the fashion world like a severed limb. He is immortalized by Butter LONDON thanks to All Hail McQueen, a silvery beige neutral nail lacquer that looks lovely and doesn’t chip easily. Extend you summer mani/pedi season deep into the Fall with AHMQ.

Lancome French Coquettes: French women reign at the top of the list when it comes to glamour with a capital “G.” Lancome’s Fall collection captures the sexy mystery of French beauties with charcoals, plums and nudes, which pop when paired. The line’s Ombre Magnetique shadow boasts a lush, shimmery texture in the richest, most vibrant shades. You will want to dust your lids (or smudge with your digits) with the long-wearing spectacular sparkle of Black Macadam or Urban Silver, the latter of which best flecks inner corners! The Art Liner liquid eyeliner pen transforms you into Brigitte Bardot. I especially like Plum Glimmer. Designer L’Wren Scott and Lancome will join forces for the company’s Holiday 2010 Collection. Stay tuned.

Ahava Mineral Makeupcare: The skincare line developed skin-healthy foundations made with Dead Sea algae and mineral powders. Sounds icky, but it isn’t! The minerals are the purest on earth, so the texture is like silk and fine lines will disappear under the oil-free Light Foundation. Build full coverage with Rich Foundations if you’ve got skin issues or glow with the natural finish of the Compact Powder. More please!

JK Jemma Kidd Backstage Kit: Chloe, Balmain and Alexander Wang – three designers I adore – inspired this runway kit which offers options to the hilt. Bronzer! Radiance Creme! Finishing Powder! Blushes! Glosses! Wet/dry liners! Expansive and travel-ready, this kit contains everything you could ever need to look stunning.

JK Jemma Kidd Catwalk I-Kit: Prep, prime, buff and line with this shadow palette. If it were a boy, I’d date it, thanks to its frost vs. matte eye shadow finishes and all the amenities (primer, liner, brushes) that needed and included to design your eyes this Fall. It’s charcoal and nude neutrals and naturals.

Pixi Correction Concealer and Flawless Beauty Stick: You can leave the house with only these two products and a swipe of mascara and lip balm and look like a billion bucks. Flawles Beauty Stick is a pan stick that transforms from cream to powder. Dab the Correction Concealer for some extra protection against blemishes and fake perfect skin with a smile.

Babor products are absolutely divine and they were designed by makeup professionals, with your face shape in mind in so you can play up your features accordingly. Housed in gorgeously lavish and refillable gold cases, the eye shadows offer stay-all-day color, namely Plum and Matte Clay, which allow you to achieve the still-hot-this-season purple smoky eye. The halo of color is absolutely stunning. The Ultra Shine Lip Gloss in Cinderella boasts iridescent, prismatic shine, and I recommend this highly for those days when you only have time to gloss and go. It lights up your whole entire face beautifully.

Available at http://www.babor.com.

Josie Maran is a favorite brand among BN editors, especially me. The model’s GOGO (Get One Give One) Natural Volume Argan Mascara is one of the most glossifying and volumizing mascaras on the market; it’ll create black-as-midnight, dewy eye fringe with its compact brush. It’s uber cute, too, with hearts drawn on the wand. Even better, for every tube sold, Maran will donate a mascara to City of Hope cancer patients and survivors.

Available at Sephora locations or http://www.sephora.com.

If you desire an angelic whisper of pink color on your cheeks and one that you can also apply to your lips, I suggest Becca Lip & Cheek Crème. It’s dewy and soft and you’ve never looked so pretty in pink during the transition from Summer to Fall; it looks breathtaking on bronzed goddesses as well as those of us with porcelain complexions. Swipe on your apples and dab a touch on the center of your lips, right under your cupid’s bow, for barely there glow. Petal and Tuberose are my faves.

Available at http://www.beccacosmetics.com.

Not all lip glosses are created equal and I would know, as it is my favorite product and one I test religiously within the inches of this column. However, a slick of Koh Gen Do’s Maifanshi Lip Gloss in Juicy Beige or Shell Pink glazes your kisser with the right amount of sexy shine, all the while moisturizing and plumping with ingredients we love like shea butter, jojoba seed oil and honey. The palette is comprised of pretty neutrals that are anything but boring. Shine on.

Available at Barney’s New York and Los Angeles locations.

Boudoir Mist at first glance might seem like something Beauty News should cover in the fragrance section, but thankfully for me, it’s not! Napoleon Perdis Boudoir Mist Spray Foundation from his decadent, luxurious The Divine Marchesa collection gives you a flawless, airbrushed look with one simple, luxe spray. The whole range of products looks to a historical figure, Luisa Casati, for its inspiration and the effect is the equivalent of a classic painting from the 1800s: flawless and canvas-like. The aerosol formula is light and blendable and its ease of use is surprising; you can use your fingers, a sponge or makeup brush to apply or build different levels of coverage. The product is on par with professional airbrush makeup, at a fraction of the cost. Fall brides, take note!

Available at Napoleon Perdis locations, Ulta Locations and http://www.ulta.com.

Make Up Forever is relaunching its lipstick range with Rouge Artist Intense. It’s now 50 shades deep – red, pink, purple, gold, nude, you name it, MUF has it- and they are boosted with 50 percent more pigmentation than average lipstick formulas. The color payoff is stunning and there’s no guess work, because the powers-that-be at MUF have created a shade finder/color wheel. So head over to your favorite Sephora location or to http://www.sephora.com and play with the shades or consult the color finder to see what works best with your hair and skin tones.

And since reds are more in than usual this Fall – and really, when does red ever go out of style for lips?- there are 11 flame-colored lipsticks for you to choose from. I also highly recommend using a lip brush, like MUF’s #3N, to apply, rather than straight from the tube. Paint your lips with this creamy, silky formula. (Pssst, for more on red as a trend this Fall, see our accompanying story this month!)

Available at Sephora or http://www.sephora.com.

Coola Liplux allows for happy and healthy, soft lips for Indian summer and beyond. It’s organic, infused with a lickable, peppermint vanilla cooling flavor and is formulated with several fruit butters. It’s also color-free so your beloved can borrow it. It’s a crucial product to apply at night, after you’ve been wearing lipstick all day. It’ll restore your moisture balance. Also, a less splurge-y alternative is Nivea’s Kiss of Smoothness, which is ultra moisturizing and available everywhere.

Available at http://www.coolasuncare.com and at select specialty boutiques.

For a mass market line, L’Oreal’s Studio Secrets Professional collection could go mano y mano with MAC or any Sephora-approved brand. The Color Smokes Eyes Shadow collection handles high intensity pigments, numbers stamped into each shade in the quad for foolproof eye smoke outs. The shade range is also flattering and expansive: you can do edgy black and silver with Blackened Smokes or an earthier tone with Forest Smokes.

Available at Ulta locations and Ulta.com

Hopscotch Kids Nail WaterColors

Be the hit of the back-to-school slumber party with Hopscotch’s non-toxic, kid-friendly alternative to solvent-based nail polishes. Perfect for children, tweens and teenagers, these vibrant, water-based nail (water) colors can be purchased online at http://www.hopscotchkids.com and soon to be in retailers across the country.

BareEase & Cream

It might be a little too soon to be gearing up for Spring Break but it’s never too early to take the pain out of a bikini wax. This Ouchless Waxing Prep Kit created by Anesthesiologist, Dr. Edna Ma, M.D. is truly revolutionary. BareEase & Cream is a preparatory kit for use by women undergoing bikini waxing and laser hair removal procedures in the bikini area. Featuring lidocaine (4%) as its active ingredient, (the most safe, widely used topical anesthetic and superior numbing agent), along with natural ingredients including aloe and jojoba, the kit’s specially doctor-formulated cream will not only eradicate the pain but will leave your skin feeling soft, silky and sexy as well. Simply wear the cute, pink, soft, latex disposable panty for a half hour before your appointment and bring on the Brazilian! Visit http://www.bareease.com.

Spa Robe from Needham Lane

Leave those sweatpants in the drawer where they belong and lounge around with your dorm floor mates in this crisp white robe from Needham Lane. Made of machine washable, soft, absorbent 100% cotton with a shawl collar and deep front pockets, this robe might be just the thing to get you to curl up with your biology 101 textbook. Visit http://www.needhamlane.com

Top Notch Nail File

Not enough time between study sessions and extracurricular activities to get that much needed manicure? With these high quality crystal nail files from Top Notch, you can pamper yourself with a bit of luxury while still on the go! They come in absolutely gorgeous colors and some also feature photographs of the Eiffel Tower as well as hand painted and engraved designs. Visit http://www.nailfile.net.

Karuna Facial Masques

Karuna’s one step, no-rinse face masques are easy to store and make your skin glow. Each mask contains the Karuna Beauty Boost: a propriety blend of Chinese licorice, aloe vera, chamomile, vitamin B and other plant extracts to heal, detox and renew all skin types. Whether you need a Hydrating, Brightening, Anti-Aging, Anti-Oxidant, Anti-Blemish or Exfoliating masque, Karuna has got every type of student covered! Visit http://www.karunaskin.com.

August-born beauties include Brooklyn Decker (3), Angie Harmon (10), Eve Torres (21), Cameron Diaz (30), Demi Lovato (20), Halle Berry (14) and Blake Lively (25), so you’re in great company, regal Leos and meticulous Virgos!

In need of a new look for summer, we headed to the new PRIVE salon in Malibu, CA. Located in the Malibu Lumber Yard – the epitome of luxe So Cal shopping – PRIVE is a gorgeous salon with breathtaking mountain views.

Having never been blonde before and a bit nervous, our colorist Amanda quickly put our fears to rest. During our first visit, she wove lots of blonde highlights into our naturally dark brown hair using the French technique, balayage. Then, on our second visit, she added even more golden blonde. The result was a gorgeous blonde head of hair, just in time for summer!

Our stylists, Antonio and Darnell, made our hair silky and enhanced the shine using the salon’s own line of products. We especially loved the Intensive Mask, Relaxing Gel and Shine Serum.

PRIVE offers cuts, colors and straightening processes. Married couple Chelby and Simone Delfourg opened the salon with the main focus of taking care of Malibu’s residents. The duo had the vision two years ago. Having a huge Malibu clientele commuting to their LA salon, they figured it would be smart to offer a more local option.

Chelby says customer service is what sets his salons apart. He mixes his famous sangria every weekend for customers, and always has wine and cappuccino on hand. Chelby says the goal is always to “exceed the value of what you paid for.” Haircut prices at PRIVE are comparable, but he wants customers to feel like they would have paid thrice the bill. PRIVE strives to get “customers for life.”

Mission accomplished.

PRIVE Malibu
3939 Cross Creek Road
Malibu, CA 90265
310-456-7600

Tape it up:
Ace bandages are so a few years ago. The newest pain relief support is called KT Tape, which is the first and only Kinesiology Therapeutic Tape available in convenient pre-cut strips. The tape is a high performance elastic athletic tape used for treating muscle and joint injuries. By lifting the skin and relieving pressure on pain transmitters, KT Tape provides muscle-pain relief and support without restricting motion. The product is so unique because it’s for anyone, athletes of all sports and levels and is the perfect item to keep in your backpack or gym bag for that unwelcomed injury or pain. I found KT Tape very effective for a recent foot injury from running. I applied it on the inner left side of my right foot where I recently strained some ligaments and found that the tape was easy to apply and took all the pressure off of that sensitive spot during my run. The tape worked much better than an ace bandage I had recently been using and since it promotes healing, I was not worried about the possibility of reinjury.

KT Tape comes with 20 precut strips attached to a 16’ roll which is enough tape for 10-20 applications and can last anywhere from 40-60 days depending on usage. You can wear KT Tape in the shower or pool and with fun colors like blue, pink, red and green, you might not want to take it off. KT Tape’s Web site is a great resource for video instructions and tips to apply the tape. Visit http://www.kttape.com to learn more and to find a retailer near you. In NYC, KT Tape is available at Sports Authority and Paragon Sports.

Flip for comfort:
After a workout sometimes I just want to rip my sneakers off and let my feet breathe. Whether you can agree or not, something we could all use this summer is a sandal that is both fashionable and comfortable. OKA b.’s Malia flip flops are just that, they are sandals that can be worn with a multitude of outfits, whether they are your post-wedding shoes, commute to work in shoes or like me, post-workout shoes, you really can’t go wrong. The sandal, as with all OKA b. sandals is 100% recyclable, waterproof, made in the USA and priced under $40.

OKA b. began with two basic styles, a slide and a thong, designed to feel like a spa shoe by integrating the principles of reflexology and ergonomics. Today the line has expanded to include dozens of styles and colors adorned with natural seashell, gemstones and ribbon, without compromising on comfort. Massage beads pamper the foot and promote good posture. OKA b.s are also made using a single piece of proprietary Microplast® material and are antimicrobial, waterproof and washable. My personal favorite, the Malia, comes in fun metallic colors, has cute crystals and will definitely be your new summer staple.

Visit http://www.shoesthatloveyou.com to learn more about the unique company and to buy yourself a pair of OKA b.’s today.

A Skinny story:
It seems no one wants to drink just “regular” water these days, as supped up versions are popping up all over. Since I’m usually against drinking my days worth of calories to hydrate, I tend to stay away from the sugary, electrolyte pumped waters, yet it just so happens that my prayers have been answered for a zero calorie, zero sugar, zero preservative water, and its called Skinny Water.

Skinny Water provides you with a convenient, accessible and flexible way to get the water and nutrients needed each day. The idea behind Skinny Water is that when you experience how much better you feel when you get more nutrients and hydration, you will likely seek out additional sources of good nutrition and better health practices. The Skinny Water flavor is from natural flavors found in fruits and vegetables. There is ZERO sugar in Skinny Water and they use a very small amount of Sucralose and Ace-K as sweeteners.

The fun, fruity flavors of Skinny Water include:

• Wakeup: A blend of Orange, Cranberry and Tangerine, containing Vitamin C, Calcium and Potassium.

• Total-V: A blend of Lemonade and Passion fruit, containing Vitamins B3, B5, B6, B12 + C and Vitamin A.

• Crave Control: A blend of Raspberry and Pomegranate, containing Key Metabolizers, like EGCG.

• Shape: A Goji Fruit punch, containing vitamins D-Ribose, L-Leucine and L-Valine.

• Hi-Energy: A blend of Acai, Grape an Blueberry, containing Acai Extract, Guarana, Ginseng, L-Carnitine and Vitamins B3, B6, B12.

• XXX Detox: A blend of Peach, Mango and Mandarin, containing Hesperidine and antioxidants.

Visit http://www.skinnywater.com to learn more and to purchase it online for your home or office. Skinny Water is also available at Target, ShopRite and Stop & Shop.

Just spray it:
Unglamorous to say the least, but chaffing is a common part of many grueling workouts and can lead to a less than pleasant feeling afterwards. I had my worst “friction” incident after a half marathon in which my v-neck shirt left me with awful, painful cuts on my chest/neck. It has since healed but I’m now careful to spray any such areas with a skin lubricant beforehand, my new favorite being TRISLIDE. TRISLIDE is an innovative anti-friction, anti-chafing product in a continuous spray that provides unbeatable ease, comfort and freedom of movement in competition, training or just your everyday workouts.

Other skin lubricants that are packaged in roll-ons or sticks can contribute to bacteria build-up, and so TRISLIDE is more sanitary as it sprays on evenly with one press to render a silky emollient feel to skin. Some common uses for TRISLIDE are to prevent blistering on runners’ feet, general chafing from shorts and certain tops, as well as for easy entry into wetsuits. TRISLIDE is easy to use, safe to share, fragrance-free, will not stain clothes, will not melt or crumble, and lasts on the skin for hours (simple soap and water will rinse off the product).

TRISLIDE is available in over 650 outlets, sporting goods chains and specialty stores nationwide. Visit http://www.triswimbeauty.com for more information and to find a store near you that sells the product.

The Decleor Paris Men Skincare line is rife with the finest ingredients to maintain healthy skin. Men can start with the exfoliating Clean Skin Scrub to refine and exfoliate skin, then follow with 100% pure, preservative-free Aromessence Triple Action Shave Perfector serum with eucalyptus and clove essential oils for a clean shave. Smooth Shave foam for sensitive skin and Express Shave gel-to-foam are other shaving options for faster cell renewal. Top the skincare regime off with moisturizers and skin protectors such as Skin Energizer with essential oils (which smells fantastic), Soothing After Shave for sensitive skin with no preservatives, and Eye Contour Energiser to soften fine lines. Gird yourself for battle against aging lines with these anti-aging weapons, and your skin will know sweet victory. Find them at http://www.decleor.com and fine department stores.

Ole Henriksen is another man-friendly brand, with products that work for all skin types. Sheer Transformation is a creamy, oil-free satin froth infused with vitamin C, sweet pea and licorice root to repair and hydrate. On The Go Cleanser is a regenerating, vitamin-c enriched balm, and the Walnut Complexion Scrub brightens, deep-cleans and deeply exfoliates skin. The Ole Henriksen Men’s Kit is perfect for travel, and includes the uber-effective Natural Hair Wash. This is highly recommended for when called to covert spy duty on a moment’s notice – you’ll need to look polished. Visit http://www.olehenriksen.com and choose your favorites.

The new Origins Zero Oil deep pore cleanser caters to both genders and all ages, including teens. Saw Palmetto and Mint render this product refreshing and unique, and salicylic acid clears pores and reduces shine. Follow this very thorough cleanser with Origins’ Zero Oil moisture lotion, which contains with the same refreshing mint and saw palmetto blend, and you’ll be good to go anywhere. Peruse the extensive Origins for Men section at http://www.origins.com.

Everyone loves Kiehl’s, and for good reason: the products never fail to satisfy. Men, you’ll relish the Kiehl’s Cross-Terrain All-In-One Refueling Wash, which is an invigorating shower cleanser for both hair and body – perfect for at the gym, when traveling on an adventure or trek, or to refresh all over at home after a long, hot summer day in the city. Visit Kiehl’s on Third Avenue between 13th and 14th Streets, or on the Upper West Side at Columbus Avenue between 66th and 67th Streets, or online at http://www.kiehls.com.