(Becker Guerry) BG Creative https://beckerguerry.com/ BG Creative is an experienced B2B marketing & advertising agency that creates compelling experiences through branding, website design, print ads, digital media, trade show support, video and more. Wed, 03 Jan 2024 16:18:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://beckerguerry.com/wp-content/uploads/cropped-bg-icon-2024-32x32.png (Becker Guerry) BG Creative https://beckerguerry.com/ 32 32 What does your visual identity say about your company? https://beckerguerry.com/what-does-your-visual-identity-say-about-your-company/ Mon, 07 Nov 2022 20:03:23 +0000 https://beckerguerry.wpengine.com/?p=2521

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]]> Does it deliver your brand promise every time?

In our new series, Everyday Design, we’ll show you how we can create a day-to-day visual identity with design and thematic elements that make an impact and deliver your brand message every time they reach your audience.

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]]> We helped Horizon hit a home run for asthma awareness. https://beckerguerry.com/we-helped-horizon-hit-a-home-run-for-asthma-awareness/ Fri, 05 Jun 2015 14:50:37 +0000 https://beckerguerry.wpengine.com/?p=1484

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]]> The Horizon Foundation for New Jersey wanted to put a special spotlight on one of their new initiatives: BEAM (Breathe Easier with Asthma Management), which focuses on raising awareness about asthma and educating youth and their parents about how best to manage it. But, they also wanted to be budget-conscious in doing so.

We started by developing an “airy” new logo to give the BEAM program a brand identity. The logo was used on the website and all promotional materials, including t-shirts and printed pieces.

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]]> Illustrating the power to choose. https://beckerguerry.com/illustrating-the-power-to-choose/ Wed, 20 May 2015 15:04:46 +0000 https://beckerguerry.wpengine.com/?p=1491

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]]> When we first met our petroleum additive-making friends at IPAC, operating in Dublin California, they wanted to take a stand among the giants in the industry as the smaller supplier who listened to their customers and offered custom solutions. We responded with an ad lineup of caped kids who were ready to perform and built to protect.

Fast forward five years, and it was time for a new look. Our small but powerful heroes evolved into a new kind of “powerful,” – illustrating the power to choose.

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]]> Don’t let your brand hold you back. https://beckerguerry.com/dont-let-your-brand-hold-you-back/ Tue, 10 Mar 2015 13:41:04 +0000 https://beckerguerry.wpengine.com/?p=1470

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]]> It’s not always easy to admit when your logo might be the thing holding you back, but that’s just what happened with Farbest.

This premier food and nutrition ingredient supplier wanted to freshen up its look with a new website and trade booth design for the upcoming year, but the new designs being developed looked dated because of the old logo. So we had to break it to them gently.

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]]> A website that puts education at the forefront https://beckerguerry.com/a-website-that-puts-education-at-the-forefront/ Sun, 22 Feb 2015 16:00:55 +0000 https://beckerguerry.wpengine.com/?p=1489

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]]> We help Maquet, a leading healthcare innovator, promote their therapeutic technologies on many fronts. But recently they had an unusual request: a new website that was purely educational, not product-focused.

Maquet makes many products used in cardiac surgery, but this time they wanted to raise awareness about a specific type of surgery: off-pump bypass surgery. When a heart-lung bypass machine is used in traditional open heart surgery, the patient’s heart is actually stopped as the surgeon performs the procedure. But surgeons also have the ability to perform surgery on a beating heart, known as off-pump bypass surgery. Maquet wanted to convey the benefits of this type of surgery for clinicians and the public alike.

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]]> Five months of work – completed in six weeks! https://beckerguerry.com/five-months-of-work-completed-in-six-weeks/ Fri, 26 Oct 2012 20:07:08 +0000 https://beckerguerry.wpengine.com/?p=2202

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]]> When Becker Guerry was awarded the project to provide comprehensive branding for Horizon Connect, a new retail store for Horizon Blue Cross Blue Shield of New Jersey, to be completed in time for their grand opening just 6 weeks away, we were up for the challenge. Our mission was to develop a theme, extensive live action/animation video content, interactive content and literature – all requiring a variety of creative talents under a very tight deadline.

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