Beckmann Collaborative

OUR BLOG HAS MOVED

Candice DeRiso — Fri, 01 Feb 2019 13:55:20 +0000

2019 is a year of growth and development. At Beckmann Collaborative that means we are making shifts in our web presence. We will be slowly moving our content over to our training and courses website. If you’d like to keep up to date with our newest blog posts, resources and courses, then sign up for our monthly email newsletter.…

The post OUR BLOG HAS MOVED from Beckmann Collaborative - Small Business Marketing Consulting & Training

Find Your Ideal Customers Using Google Analytics and Zoho CRM

Candice DeRiso — Tue, 06 Nov 2018 15:27:00 +0000

How do you use Google Analytics and Zoho CRM to Create a Profile of Your Ideal Customers? We all know Google Analytics is a powerful tool to understand what is happening on your website. The data is all anonymous, but it provides us with such interesting insights about website visitors and their behaviors. Your Zoho CRM (Customer Relationship Management) software…

The post Find Your Ideal Customers Using Google Analytics and Zoho CRM from Beckmann Collaborative - Small Business Marketing Consulting & Training

Are You Scared to Evaluate Your Business?

Randi Zimmermann — Thu, 18 Oct 2018 19:31:41 +0000

Whether in business, relationships, school assignments, or almost any situation you can think of, you can get too close to a situation and the path forward becomes dubious. Everyone experiences this barrier. You don’t have to be scared of evaluating your business. Your Relationship with Your Business For some reason, making decisions gets harder the closer we get…

The post Are You Scared to Evaluate Your Business? from Beckmann Collaborative - Small Business Marketing Consulting & Training

Case Study: Marketing Operations Improvements Using Zoho

Candice DeRiso — Wed, 19 Sep 2018 15:06:20 +0000

What do you do when your business requires 30+ documents for clients to work with you? Do you email them a list of all the documents and wait for a reply? Do you call the client and ask for the documents to be sent by a specific date? This is a problem I recently faced...

The post Case Study: Marketing Operations Improvements Using Zoho from Beckmann Collaborative - Small Business Marketing Consulting & Training

Definition: Marketing Operations

Candice DeRiso — Fri, 07 Sep 2018 12:33:40 +0000

“Marketing Operations is a broad term that collectively describes the function of the marketing organization, including process, technology, and human resources, that allow marketing to efficiently scale with quality and consistency.” – Centric Consulting “Marketing Operations (MO) is a next-level concept engaged in the actual process of creating, manufacturing and promoting products. A marketing operations department is likely to…

The post Definition: Marketing Operations from Beckmann Collaborative - Small Business Marketing Consulting & Training

This New Business Management Software is supposed to make my life EASIER

Randi Zimmermann — Wed, 08 Aug 2018 11:36:01 +0000

Everyone wants to make their life easier, right? We have email because it’s easier than snail mail. We have social media because seeing baby pictures is nice, even if those ‘friends’ are not close. Technology is driven by the idea of convenience. This is especially the case with some of the business management software that’s now available. Ideally, these tools…

The post This New Business Management Software is supposed to make my life EASIER from Beckmann Collaborative - Small Business Marketing Consulting & Training

How Professional Development Training Can Benefit Your Small Business

Candice DeRiso — Mon, 23 Jul 2018 17:03:07 +0000

Why Would You Invest in Professional Development Training? To attract and retain the best team of employees, professional development training must be more than a fringe benefit. Both salaried and hourly employees are seeking to work for the businesses who invest in their team. It is a prerequisite for attracting those top-performers. Make employee training an ongoing process built into…

The post How Professional Development Training Can Benefit Your Small Business from Beckmann Collaborative - Small Business Marketing Consulting & Training

Purpose-Driven Business Collaboration

Candice DeRiso — Thu, 05 Jul 2018 11:38:21 +0000

For those of you who know me well, you might easily guess that I’m a big advocate of collaboration in business. Built into Beckmann Collaborative is the understanding that partnerships make us all stronger. When I share resources with my strategic partners, it allows us to improve the quality of each project, increase leads, expand brand awareness, and have a business…

The post Purpose-Driven Business Collaboration from Beckmann Collaborative - Small Business Marketing Consulting & Training

Why Brand Storytelling WORKS for Your Business

Candice DeRiso — Mon, 18 Jun 2018 17:13:56 +0000

What is Brand Storytelling? Remember the feeling of hearing a great ghost story around the campfire? Those campfire storytelling moments stick with us. There were lessons learned in each story such as “don’t walk alone in the woods at night” or “be careful talking to strangers.” The same logic applies to your brand. The idea of brand storytelling is to…

The post Why Brand Storytelling WORKS for Your Business from Beckmann Collaborative - Small Business Marketing Consulting & Training

Lessons Learned from Hosting a Branding Workshop

Candice DeRiso — Mon, 04 Jun 2018 21:26:51 +0000

A couple of weeks ago, people from across the country joined me and two of my collaborative partners for a branding workshop. Together, we shared insights on creating brand language from your business’ core values and brand personality. We discussed how to best work with a graphic designer to translate that information into a visual brand. Then we wrapped it…

The post Lessons Learned from Hosting a Branding Workshop from Beckmann Collaborative - Small Business Marketing Consulting & Training