Beet.TV

Adaptive And Addressable: How Connected TV Could Totally Target Ads

2013-05-17T15:22:29Z

LONDON – GroupM’s Mindshare already targets many conventional TV ads using online data – but the full internet delivery of TV advertising could unleash even greater targetability.

Speaking at Beet.TV’s recent London Video Ad Strategy Summit, the group’s chief digital officer Norm Johnston said Mindshare already leverages geographical search data – for example, showing people searching for “flu” – to move TV spot spending for Kleenex tissues to different regions of the UK. Carried out on a weekly basis, he calls it “adaptive marketing”.

“We can do a lot of that now through proxy data, but when everything gets connected, it will give us a lot more flexibility,” Johnston said, adding that whilst the sector is fragmented as badly as Game Of Thrones‘ warring fiefdoms, addressable TV advertising will be boosted by the expected UK soft launch this summer of BSkyB’s AdSmart technology.

Video Recommendation Engine Taboola Goes Mobile with Hearst, Time.com

2013-05-16T19:20:10Z

BOSTON – Taboola, the video recommendation platform, widely deployed on many publisher news sites, is now on mobile devices, on the apps of Time.com and several Hearst U.K. publications, says Adam Singolda, CEO, in this interview with Beet.TV

We spoke with him about the growth of Taboola and the company’s solution for mobile video recommendation.

The interview was taped this week at the Brightcove global customer conference.

‘Joyus,’ Video-Centric Women’s Shopping Site Finds High Views-to-Sales Conversions

2013-05-16T16:14:45Z

BOSTON – Joyus, the San Francisco-based video shopping site for women, which raised $11.5 million in a new venture round earlier this month from Time Warner and others, is finding extremely high conversion rates from video views to product sales, says co-founder Diana Williams in this interview with Beet.TV

She says that the product videos are created both in-house and in collaboration with marketers. Before founding Joyus, Williams was an executive at eBay where she lead the company’s fashion vertical.

We interviewed her at the Brightcove PLAY conference earlier this week.

The Smithsonian Channel Finds an Audience on the Roku

2013-05-16T15:02:55Z

BOSTON – Launched on Roku in October, the Smithsonian Channel is ranked among the most popular apps, attracting 2 million video views a month, says Carlos Zambrano, senior producer at Smithsonian Networks, in this this interview with Beet.TV

Also in this this interview, he talks about the channel’s popularity as an Apple iOS app.

We spoke with him earlier this week at the the Brightcove global customer conference.

Roku has recently upgraded its U.I. to positive reviews.

Brightcove CEO Sees Expanding Opportunities with Xbox

2013-05-16T15:00:26Z

BOSTON – While the Xbox grows as a pervasive digital video platform, the number of video apps is quite limited, controlled by Microsoft, but that will likely expand says Brightcove CEO David Mendels. He says that Brightcove is readying several implementations for the game console.

We spoke with him earlier this week at the Brightcove global customer conference.

On Tuesday, Microsoft will make a major announcement about a new generation Xbox.

Akamai Has Diagnostic Tool for Individual Viewer Performance

2013-05-16T14:59:45Z

BOSTON – Akamai has expanded its analytics offering to include new functionality to track the individual viewer experience and consumption history, explains Noreen Hafez, senior product marketing manager, in this interview with Beet.TV. We spoke with her at the Brightcove PLAY customer conference earlier this week.

She explains the value of the new offering to a range of publishers who can track consumption across multiple devices. While the analytics monitor individual experience, none of the data has personal identifiable information, she notes. The company launched the new product last month.

Wendy’s Use ‘Photobucket Stories’ for Campaign

2013-05-16T16:13:42Z

Photobucket Stories, a new feature on the recently relaunched Photobucket site, gives users a “digital canvas” on which they tell stories via photos, videos and text. The photo storage and sharing site has also had a couple brands use Photobucket Stories successfully, says David Toner, VP of marketing for Photobucket.

Recently, Wendy’s began a campaign using Photobucket Stories and bloggers. After sampling a new Wendy’s product, bloggers used the new feature to document videos and photos of their experience which was then placed with in standard IAB ad units.

Beet.TV spoke with Toner in this video interview in our New York office.

Brightcove’s Allaire: The Big Impact of New W3C DRM Standards for Premium Publishers

2013-05-16T15:56:52Z

BOSTON – Thanks to the newly issued standards on DRM for HTM5 video, issued by the W3C on Friday, the digital video industry is finally headed to an industry standard that will lower costs for producers of premium video producers who have been reliant on proprietary solutions from Adobe, Microsoft, Google and others, says Jeremy Allaire, founder and executive chairman of Brightcove, in this wide-ranging interview with Beet.TV

In this interview, he speaks about the nine-year journey of Brightcove, the company’s solutions for video on the Android platform and the growth of connected TV’s and related apps.

We spoke with him at the BrightcovePLAY annual conference.

Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

2013-05-16T20:05:56Z

Nowadays, programmatic digital ad-buying technology automates targeted ad buying and removes the task from human operators. But those ad buyers should rejoice at throwing off the shackles of the mind-numbing task, according to a GroupM executive.

“What programmatic does is free up resource,” Caspar Schlikum, the EMEA managing director of GroupM’s data-centric ad unit Xaxis, told Beet.TV’s recent London Video Ad Strategy Summit.

“In the past, ‘pesky humans’ were doing a lot of things that were process-driven. They were super-boring and very repetitive, and often mistakes were made. That’s something that no media planner in their right mind wants to do.”

The Weather Company Launches Twitter Video Program for Home Depot

2013-05-16T13:14:30Z

BOSTON - The Weather Company has launched the first Twitter video program for an advertiser, the Home Depot, says Mike Finnerty, VP, Web Products, in this interview with Beet.TV. The program with Twitter, which drives views of “how to videos,” was announced last month at the Weather Company’s NewFront event. The Twitter effort went live this past weekend.

In this wide-ranging interview, Finnerty talks about the power of data in delivering targeted advertising and content. He explains the appetite for video on Weather.com and the growth of video content from the company’s cable networks along with an increasing number of Web originals and third-party lifestyle videos via the AOL On network.

We spoke with him Monday at the BrightcovePLAY conference.