SEO 101 | The Beginning SEO Podcast

Ranking an XML file, Bing, and other listener questions

podcast@neo1seo.com — Tue, 09 Jun 2009 02:57:29 +0000

We take some questions from the chatroom and from the forums and answer them on this episode. We answer one on ranking an XML file, one about Bing.com, and a few from the forums.

Knowem - Social Media Identity Theft Protection

podcast@neo1seo.com — Tue, 19 May 2009 03:05:42 +0000

We talk to Michael Streko about his new service to run a username check on multiple social media sites called Knowem. He also tells us how to sign up for announcements of some upcoming features that are sure to be blockbusters based on the sneak peek we got tonight.

Ranking an eCommerce Site

podcast@neo1seo.com — Tue, 12 May 2009 05:49:04 +0000

We discuss why it really doesn’t matter the platform that you’re hosted on, but give a suggestion as to one you should most certainly take a look at when considering starting an ecommerce site.

SEO 101 Site Review for livdb.com

podcast@neo1seo.com — Tue, 28 Apr 2009 03:28:49 +0000

In this episode, we take a look at livdb and give them some ideas to help improve their SEO efforts. We also answer a listener question at the end of the show.

Traffic for SEO

podcast@neo1seo.com — Tue, 21 Apr 2009 02:54:30 +0000

We answer some questions that came in over Twitter about blog comments and squidoo pages, then talk about how traffic can increase your site’s rankings.

SEO 101’s IMSB Recap

podcast@neo1seo.com — Tue, 14 Apr 2009 02:53:16 +0000

Carolyn shares a couple of presentations she gave at IM Spring Break earlier this month. The first was on the most common problems seen with potential clients, the second was on information architecture and content creation plans.

SEO 101 Site Review

podcast@neo1seo.com — Tue, 07 Apr 2009 03:48:28 +0000

In this episode, we talk to Ian Westerman from Essential Tennis about what he can do to increase the search engine traffic to his website. He’s been busy building a great site for his users, so now it’s time to start attracting more users. Listen in as we start giving him the information to begin getting search traffic to his website. You’ll get some ideas as to where we start when evaluating a site and what to fix first for SEO purposes.

Keyword Research

podcast@neo1seo.com — Tue, 31 Mar 2009 03:42:31 +0000

Starting out with a site, you need to know what to rank for. In this episode, we discuss some keyword research tools, both free and paid, and talk a little on how to select a good keyword out of the list that gets generated.

Cloaking revisited and a big announcement

podcast@neo1seo.com — Tue, 24 Mar 2009 03:39:26 +0000

As we start our 3rd year, we revisit our first topic and dicusss why cloaking is still bad and a newer way people are using it, which is still bad if things go wrong. We also make a big announcement for the upcoming year, so listen in to find out what it is.

PubCon South, Twitter, and Multivariate Testing

podcast@neo1seo.com — Tue, 17 Mar 2009 02:51:42 +0000

We discuss what happened at PubCon South last week, talk some about Twitter, and then answer a listener question about Multivariate Testing.

IM Spring Break

podcast@neo1seo.com — Tue, 03 Mar 2009 04:22:49 +0000

We are joined by the one and only Dave Snyder to talk about the upcoming IM Spring Break conference - what to expect, who should attend, and what the costs are. This is one incredible value, so don’t miss out on the spring break event of the year for our industry!

Show starting up again…

podcast@neo1seo.com — Wed, 25 Feb 2009 04:35:03 +0000

We’re going to start the show back up after a real short time away. We think the bugs are worked out with the new network, so this was mostly a test episode, but we also do talk a little SEO.

First SEO Call-In Show

podcast@neo1seo.com — Tue, 27 Jan 2009 04:06:02 +0000

Listen to our first call-in show, complete with lots of technical glitches. We’ll get those ironed out, and that should help you iron out the problems you’re having with your website’s optimization as well. Listen in (around the issues) and then ask us questions.

Twitter Welcome Page Site - tw33t.me

podcast@neo1seo.com — Wed, 21 Jan 2009 04:44:02 +0000

If twitter answers the question “What am I doing right now”, then tw33t.me answers the question “Why should you follow me right now”. Learn about this great new website that puts the personal into twitter and lets you see who’s behind a name.

New Show? Sort of.

podcast@neo1seo.com — Wed, 14 Jan 2009 06:02:54 +0000

We talk about our show moving to a new network, Carolyn going to some upcoming conferences, new seo tools being released to public beta, a new show that is just starting up, Carolyn owning Perdue.edu, and translating from marketer to developer.

Universal Search Algorithm

podcast@neo1seo.com — Thu, 18 Dec 2008 22:45:46 +0000

David Leonhardt, the author of Sticky SEO:Winning Strategies for the New Algorithm fills us in on bounce back rates and the universal search algorithm.

Content & Ranking for Words with Apostrophes

podcast@neo1seo.com — Wed, 17 Dec 2008 22:41:38 +0000

Content & Ranking for Words with Apostrophes Discussion at SES Chicago 2008 with panelists Dave Snyder of Search and Social, Kate Morris of New Edge Media, Brett Payne of Tribune Co. and Peter Van Der Graff of Net Society.

Epiar Negative Keywords

podcast@neo1seo.com — Thu, 11 Dec 2008 22:41:32 +0000

Negative keywords discussion with Ken Jurina and Curtis Dueck of Epiar ,and their efficiency for new and established pay per click advertising campaigns, including implementation and management for any in house team or third party agency.

SEO 101 at SES Chicago 2008

podcast@neo1seo.com — Wed, 10 Dec 2008 22:42:13 +0000

SEO 101 is on location at SES Chicago 2008 to discuss topics including personal and universal search, keywords, geolocation, indexing, ranking, and more with Kate Morris of New Edge Media, Dave Snyder of Search and Social and more.

SEO 101 Thanksgiving

podcast@neo1seo.com — Thu, 27 Nov 2008 22:39:16 +0000

The SEO 101 crew thought it would be a good idea to do an episode on Thanksgiving, but it turns out it was the SEO 101 way to celebrate Thanksgiving Day as everyone in search takes the day off.

Inside Live Search Webmaster Center 1.5

podcast@neo1seo.com — Wed, 26 Nov 2008 22:37:00 +0000

Inside Live Search Webmaster Center 1.5 with Program Manager Jeremiah Andrick, as he tells us about the new tools available for search marketing professionals who want to obtain better results from Live Search.

ABCs of Creating Keyword List

podcast@neo1seo.com — Thu, 20 Nov 2008 22:34:58 +0000

ABCs of Creating Your Keyword List, plus Carolyn recaps her participation on the Organic Keyword Research and Selection Panel at Pubcon 2008 , which discusses how to mine, research, expand and refine keywords.

Pubcon 2008 Wrap Up

podcast@neo1seo.com — Wed, 19 Nov 2008 22:33:51 +0000

Carolyn and Brian wrap up Pubcon 2008 and weigh the value of PubCon versus some of the other conferences and why if you’re on a budget, why it’s a great conference to attend, plus the benefits of networking at a smaller and a larger conference.

More ScarySEO Recap

podcast@neo1seo.com — Thu, 30 Oct 2008 22:32:27 +0000

Carolyn interviews Rhea Drysdale from WebBuildPages and a plethora of SEOs attending the IM Charity Dinner on the final night of the mini conference.

Innovative Ways To Pull Off SEO

podcast@neo1seo.com — Wed, 22 Oct 2008 22:27:20 +0000

Learn about the SMX East 2008 called Case Studies From The Trenches : Innovative Ways To Pull Off SEO, and how in-house SEOs used innovative approaches to overcome SEO obstacles and come out wildly successful.

Big Watah

podcast@neo1seo.com — Wed, 15 Oct 2008 22:24:20 +0000

Learn about the Big Watah, that came out of SMX East 2008 as Carolyn speaks with those who were responsible for Big Watah, the incident, the viral marketing website, the social media outlets and more.

Handling Keyword Search Results

podcast@neo1seo.com — Fri, 03 Oct 2008 22:17:52 +0000

How to deal with keyword search results that end up on your home page instead of on a specific landing page, plus a question on how to use Flash on website and at the same time make the site SEO friendly.

Search Engine Marketing Inc 2nd edition

podcast@neo1seo.com — Thu, 02 Oct 2008 20:25:38 +0000

Mike Moran, co-author of “Search Engine Marketing, Inc.“, joins us to talk about the newly released Second Edition of the book. The book, which includes a 2 hour dvd of new material, covers SEO and SEM from top to bottom.

During the interview, Mike talks about some of the highlights of the book, including how new media and social networking are affecting businesses and how the site search is often the most frequently used and most frequently neglected page on a Web site.

Google Crawling HTML Forms

podcast@neo1seo.com — Wed, 24 Sep 2008 23:55:35 +0000

Discussing several posts on Google Crawling HTML Forms, plus more on the ongoing discussion of Dynamic Urls versus Static URLs that were posted on the Google Webmaster Central Blog.

MSN Live - Webmaster Tools

podcast@neo1seo.com — Thu, 18 Sep 2008 14:57:12 +0000

Jeremiah Andrick of MSN Live Webmaster Tools gives some advice on how to best use MSN Live when it comes to pagerank, results, plus he answers question on live results relevance compared to Google and Video submissions.

Ranking on MSN

podcast@neo1seo.com — Wed, 17 Sep 2008 14:54:53 +0000

Brian Mark returns to the SEO 101 program and the discussion includes Google Chrome, Firefox 3, Lack of Ranking on MSN, plus NeO dicusses adjusting to the east coast and his new workspace.

Building Ranking for Sites

podcast@neo1seo.com — Thu, 11 Sep 2008 14:53:02 +0000

Building Ranking for Sites, and they help a listener define link farms and are surf sites considered link farms plus when you surf other peoples sites and for every two you visit they put up your site link for one credit.

Google Chrome Launch

podcast@neo1seo.com — Thu, 04 Sep 2008 05:35:35 +0000

NeO tells us about his trip moving to the East Coast plus his new job with Prospect MX, opinions on Google Chrome — the new new open source browser from Google has launched, plus hear more about SEO Champ and Firefox Plugins.

Scary SEO and the SEO Champ

podcast@neo1seo.com — Thu, 28 Aug 2008 05:34:17 +0000

Dave Snyder of the Scary SEO Conference joins Carolyn to discuss the upcoming conference and give us a rundown of speakers, plus he opens up about a blog post regarding the SEO Champ who spoke during a Black Hat Panel at SES San Jose.

SEO 101 at SES San Jose

podcast@neo1seo.com — Thu, 21 Aug 2008 05:27:25 +0000

Jonathan Dingman of Google Inside gives his take on the Search Engine Strategies Conference in San Jose as SEO broadcasts on location, plus Adam Sussman fills us in on the new local search program offered by BestOfTheWeb.

Twitter and Webcasting

podcast@neo1seo.com — Fri, 15 Aug 2008 05:23:59 +0000

We talk to Rae Hoffman aka SugarRae about her new webcast with Michael Gray aka graywolf, SMX East, and some discussion on using Twitter for communication.

“Has the show been cancelled?”

podcast@neo1seo.com — Thu, 14 Aug 2008 22:19:18 +0000

Rumors of the untimely demise of the SEO 101 podcast have been greatly exaggerated.

Seriously, the reason we haven’t been posting the recaps lately is because we’re trying to fix PodPress, which apparently borked during the last WordPress upgrade. The fixes that have been released haven’t resolved the issue, so the new podcast links we put up aren’t working right.

That being said, with Brian and Carolyn me (why the heck am I talking in third person… I’m not Sammy Sosa) in San Jose next week at SES, and NeO moving across the country, it is probably safe to say the issue won’t be resolved in August. We’re shooting for early September.

To hear recent shows and get very brief recaps, please visit WMR’s SEO 101 page and download from there. There is no cost to download or listen to any of the shows and you should be able to retrieve the whole 30 minutes of each episode.

We are terribly sorry for any inconvenience, but I assure you, we’re still here and we’re still on the air.

SEO Drama

podcast@neo1seo.com — Thu, 07 Aug 2008 05:15:37 +0000

Carolyn and David discuss SEO Drama due to the creation of a short movie called SEO Wars, plus a Sphinn post by Mark Jackson about his thoughts on search marketing companies paying for the honor of being deemed best.

Twellow

podcast@neo1seo.com — Fri, 01 Aug 2008 05:10:31 +0000

Learn about Twellow, a new search tool and directory for discovering Twitter users that changes the way people use the microblogging service, from Michael McDonald of WebProNews .

Reorganize Management For Social Media & more

podcast@neo1seo.com — Thu, 31 Jul 2008 05:09:49 +0000

David Dalka returns to SEO 101 to speak about How To Reorganize Management For Social Media, Search Marketing and Internet Advertising.

Link Building 101 Part 2

podcast@neo1seo.com — Fri, 25 Jul 2008 03:22:33 +0000

David Conklin returns to SEO 101 with Part 2 of Link Building 101, including press releases, cherry picking links, content submissions, paid and trade links, link directories, social media and more.

Upgrading WordPress

podcast@neo1seo.com — Fri, 18 Jul 2008 00:47:56 +0000

Find out what to do with WordPress and upgrading to 2.6 including where to find info on backing up before you upgrade, plus we discuss connecting your site to Twitter, and a listener question on avoiding duplicate content with redirects.

SEO Newb Resources

podcast@neo1seo.com — Thu, 10 Jul 2008 23:06:20 +0000

The SEO 101 crew discuss good resources for newbies getting their feet wet in SEO, plus they refer to a blog post called Search Engine Marketing For Newbies which offers up resources to help newbies.

Negative Keyword Tool

podcast@neo1seo.com — Thu, 03 Jul 2008 19:22:53 +0000

This is a MUST listen episode for ANYONE in the PPC arena! Our old friends from Epiar (Ken Jurina & Curtis Dueck) join us to talk about some of the case studies their new -Negative keyword tool has produced B E A UTIFUL results for! If your into paying less and higher conversions… What are you waiting for? listen / download / share it with a friend or twenty!

*Please note that this episode was a copy of the one below - I just found the error and am working to correct it now! Sorry if you downloaded two copies of 1st Gen Websites.

The correct podcast is now on - be sure to listen to this one

First Generation Websites

podcast@neo1seo.com — Tue, 01 Jul 2008 19:16:22 +0000

A special episode Carolyn and I were asked to do in the time slot immediately following the launch of the new SEO Rockstars 2.0 debut. Where we talked about First Generation Websites and we offer the plugins and platforms to help you update your website so that it will continue to rank well, plus the necessity of proper maintenance.

Link Building 101

podcast@neo1seo.com — Thu, 26 Jun 2008 16:00:09 +0000

We discuss w/ the co-founder of some company a great chart that Chad McComsey created!

Internet Retailer Conference

podcast@neo1seo.com — Wed, 18 Jun 2008 15:53:44 +0000

Brian recaps the Internet Retailers Conference in Chicago, a show that draws e retailers from all channels and focuses on how the web is now the driving force in retailing, plus he fills us in on the parties and the networking that he got to do.

Robots txt The Definitive Guide

podcast@neo1seo.com — Thu, 12 Jun 2008 17:53:41 +0000

Vanessa Fox discuses the Robots Exclusion Protocol and Managing Robots Access To Your Website, including managing capabilities and implementing the REP, plus she answers a listener question about page redirects that are disallowed.

Google Clickthrough in Organic

podcast@neo1seo.com — Wed, 11 Jun 2008 17:49:35 +0000

A discussion over a Bradley Spencer blog post that asks while Google uses the Click Thru Rate (CTR) in their paid listings, so do they use the same technology to improve the relevancy of their organic results.

Migrating from Vista to Windows XP

podcast@neo1seo.com — Thu, 05 Jun 2008 17:46:09 +0000

Comments on the Thor Schrock blog post on Migrating the Dell Inspiron 1721 From Vista to Windows XP, plus a listener question on submitting to directories, commenting on do follow blogs and posting on forums with a signature link.