http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Wed, 03 Mar 2010 11:49:24 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 BehaviouralTargetinghttp://feedburner.google.com http://feedproxy.google.com/~r/BehaviouralTargeting/~3/QCU6GyvK_dc/ http://www.behavioural-targeting.com/blog/2010/01/28/in-support-of-the-new-behavioral-advertising-oba-icon/#comments Thu, 28 Jan 2010 10:46:05 +0000 James http://www.behavioural-targeting.com/blog/?p=1056 The cross-industry Coalition adopted their icon, known as the “Power I”, as a standard way for companies to disclose to consumers that an ad is using behavioral data.

]]> http://www.behavioural-targeting.com/blog/2010/01/28/in-support-of-the-new-behavioral-advertising-oba-icon/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/28/in-support-of-the-new-behavioral-advertising-oba-icon/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/xxAUMh9yiZ4/ http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/#comments Wed, 27 Jan 2010 10:52:37 +0000 James http://www.behavioural-targeting.com/blog/?p=1064 In its response to a complaint from Privacy International, the European Commission has decided to keep a close watch on Virgin Media’s contentious internet traffic monitoring system. The traffic monitoring tool, dubbed as “CView” and developed by Detica, has been tailored to scan 40 percent of the traffic to evaluate the extent of piracy that takes place across the company’s networks. 

]]> http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/TQUE4CkjFr8/ http://www.behavioural-targeting.com/blog/2010/01/27/behavioral-targeting-and-ab-testing/#comments Wed, 27 Jan 2010 10:51:27 +0000 James http://www.behavioural-targeting.com/blog/?p=1062 Whether you determine behavioral targeting, A/B testing, or some combination of both is the right approach for your business, keeping your focus on delivering relevancy and measuring performance will ensure your site’s optimization is headed in the right direction.

]]> http://www.behavioural-targeting.com/blog/2010/01/27/behavioral-targeting-and-ab-testing/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/27/behavioral-targeting-and-ab-testing/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/GzzpeLsuEbQ/ http://www.behavioural-targeting.com/blog/2010/01/27/la-google-toolbar-un-spyware/#comments Wed, 27 Jan 2010 10:49:47 +0000 James http://www.behavioural-targeting.com/blog/?p=1060 Un chercheur d’Harvard spécialisé dans les logiciels espions, Benjamin Edelman, a constaté que même désactivée l’application Google Toolbar transmettait à Google l’ensemble des données de navigation de l’internaute. Google a déjà mis à jour son logiciel.

]]> http://www.behavioural-targeting.com/blog/2010/01/27/la-google-toolbar-un-spyware/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/27/la-google-toolbar-un-spyware/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/soQ2ANnXrN8/ http://www.behavioural-targeting.com/blog/2010/01/26/toyota-japan-optimise-ses-campagnes-de-e-marketing/#comments Tue, 26 Jan 2010 10:54:48 +0000 James http://www.behavioural-targeting.com/blog/?p=1068 Parallèlement, avec Omniture Online Marketing Suite, nous intégrons des données en ligne avec celle d’autres outils d’optimisation tels que les solutions de test et de ciblage comportemental ou encore d’optimisation des moteurs de recherche marketing. Cette flexibilité permet à Toyota d’améliorer ses procédés d’optimisation du marketing en ligne

]]> http://www.behavioural-targeting.com/blog/2010/01/26/toyota-japan-optimise-ses-campagnes-de-e-marketing/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/26/toyota-japan-optimise-ses-campagnes-de-e-marketing/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/KFq0oP2szI8/ http://www.behavioural-targeting.com/blog/2010/01/26/exelate-partners-with-invite-media/#comments Tue, 26 Jan 2010 10:53:49 +0000 James http://www.behavioural-targeting.com/blog/?p=1066 Specifically, Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reports indicating the audience characteristics that are driving results.

]]> http://www.behavioural-targeting.com/blog/2010/01/26/exelate-partners-with-invite-media/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/26/exelate-partners-with-invite-media/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/G2TYwhAMOuE/ http://www.behavioural-targeting.com/blog/2010/01/25/the-rubicon-project%e2%80%99s-q4-market-report-finds-shift-to-online-spending-drives-34-increase-in-cpms/#comments Mon, 25 Jan 2010 10:56:20 +0000 James http://www.behavioural-targeting.com/blog/?p=1070 CPMs across the Rubicon 20 Index have risen by an average of 34 percent vs. Q3 2009, due to holiday ad spending and major online traffic drivers, such as celebrity news topics. “Based on the serious spending increases from advertisers and innovation on both the supply and demand sides of the equation in the fourth quarter of last year, we believe 2010 is going to be a strong year for the digital advertising industry.

]]> http://www.behavioural-targeting.com/blog/2010/01/25/the-rubicon-project%e2%80%99s-q4-market-report-finds-shift-to-online-spending-drives-34-increase-in-cpms/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/25/the-rubicon-project%e2%80%99s-q4-market-report-finds-shift-to-online-spending-drives-34-increase-in-cpms/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/l-lghdG5pXs/ http://www.behavioural-targeting.com/blog/2010/01/24/lotame-launches-consumer-preferences-manager-provides-for-managed-experience-of-online-advertising/#comments Sun, 24 Jan 2010 10:57:47 +0000 James http://www.behavioural-targeting.com/blog/?p=1072 With the introduction of its preference manager, Lotame continues to take steps to establish and adopt responsible privacy practices.  Lotame retains the non-personal information it collects for up to nine months, and was one of the earliest companies in its industry to adopt a fixed, unqualified retention policy.  For those consumers who do opt-out, Lotame also promotes (on its opt-out confirmation page) an aggregated set of third party tools for extending and maintaining their opt-outs.

]]> http://www.behavioural-targeting.com/blog/2010/01/24/lotame-launches-consumer-preferences-manager-provides-for-managed-experience-of-online-advertising/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/24/lotame-launches-consumer-preferences-manager-provides-for-managed-experience-of-online-advertising/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/bzpjSEa7d40/ http://www.behavioural-targeting.com/blog/2010/01/23/another-privacy-concern/#comments Sat, 23 Jan 2010 10:59:21 +0000 James http://www.behavioural-targeting.com/blog/?p=1074 Clixpy, records everything I do when online to the text portal, key strokes, mouse movements, selections made etc., as shown by a live demo on clixpy.com, if I use a web browser. So it appears to be very intrusive and I’m extremely concerned for my privacy.

]]> http://www.behavioural-targeting.com/blog/2010/01/23/another-privacy-concern/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/23/another-privacy-concern/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/i7LTfXqjbSo/ http://www.behavioural-targeting.com/blog/2010/01/22/what-venrock-wants-to-fund/#comments Fri, 22 Jan 2010 11:05:54 +0000 James http://www.behavioural-targeting.com/blog/?p=1084 He’s interested in startups that follow what he calls the « data-as-a-service » model: gather tons of data by offering some service or tapping into a data pipeline, create an algorithm that you refine over time, and sell intelligence to clients on an ongoing basis.

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