http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 BehaviouralTargetinghttp://feedburner.google.com http://feedproxy.google.com/~r/BehaviouralTargeting/~3/3ZGzGZgluyE/ http://www.behavioural-targeting.com/blog/2010/04/15/millenial-media-acquires-tapmetrics/#comments Thu, 15 Apr 2010 16:19:13 +0000 James http://www.behavioural-targeting.com/blog/?p=1162 Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled.

]]> http://www.behavioural-targeting.com/blog/2010/04/15/millenial-media-acquires-tapmetrics/feed/ 0 http://www.behavioural-targeting.com/blog/2010/04/15/millenial-media-acquires-tapmetrics/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/GpWa_1lysEM/ http://www.behavioural-targeting.com/blog/2010/02/28/dsps-stir-up-drama/#comments Sun, 28 Feb 2010 15:37:03 +0000 James http://www.behavioural-targeting.com/blog/?p=1114 DSPs, such as VivaKi (Publicis) and Cadreon (IPG), were a hot topic last week at the Interactive Advertising Bureau annual confab in Carlsbad, Calif., with publisher sentiments ranging from wariness to downright paranoia. And conversations with publishers revealed a sentiment that premium sites should opt out of selling this way. Said Brian Quinn, vp/gm, ad sales for the Wall Street Journal Digital Network: “If people want to buy from us, we want them to call us.”

]]> http://www.behavioural-targeting.com/blog/2010/02/28/dsps-stir-up-drama/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/28/dsps-stir-up-drama/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/6Rm4qIJuvsU/ http://www.behavioural-targeting.com/blog/2010/02/26/targeted-audio-ads-coming-to-a-cellphone-near-you/#comments Fri, 26 Feb 2010 15:50:27 +0000 James http://www.behavioural-targeting.com/blog/?p=1127 TargetSpot, a CBS-backed venture that calls itself the nation’s largest internet-radio advertising network, announced deals this week with Slacker’s music-streaming service to bring “the first-ever targeted mobile audio ads to mobile radio listeners.” That’s different than the targeted display advertising that already appears in mobile apps.

]]> http://www.behavioural-targeting.com/blog/2010/02/26/targeted-audio-ads-coming-to-a-cellphone-near-you/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/26/targeted-audio-ads-coming-to-a-cellphone-near-you/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/GDTC7YLMPFM/ http://www.behavioural-targeting.com/blog/2010/02/26/everybody%e2%80%99s-a-dsp-wait-what%e2%80%99s-a-dsp/#comments Fri, 26 Feb 2010 15:48:51 +0000 James http://www.behavioural-targeting.com/blog/?p=1122 Let’s start with some history. I’m not quite sure who coined the term originally but it was primarily used to describe cross exchange buying desks & bid management solutions like Invite, Turn & DataXu.

]]> http://www.behavioural-targeting.com/blog/2010/02/26/everybody%e2%80%99s-a-dsp-wait-what%e2%80%99s-a-dsp/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/26/everybody%e2%80%99s-a-dsp-wait-what%e2%80%99s-a-dsp/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/UM1RVQ9TxqA/ http://www.behavioural-targeting.com/blog/2010/02/26/the-next-step-in-audience-targeting/#comments Fri, 26 Feb 2010 15:47:24 +0000 James http://www.behavioural-targeting.com/blog/?p=1120 Data appending helps marketers maximize the value of their customer databases

The practice enables publishers to provide a more targeted offer to advertisers

Marketers benefit because they are buying more relevant display advertising — it’s a win-win

]]> http://www.behavioural-targeting.com/blog/2010/02/26/the-next-step-in-audience-targeting/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/26/the-next-step-in-audience-targeting/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/PlBNW-hKDr4/ http://www.behavioural-targeting.com/blog/2010/02/26/insider-bringing-search-mechanics-to-display/#comments Fri, 26 Feb 2010 15:45:25 +0000 James http://www.behavioural-targeting.com/blog/?p=1118 Marrying dynamically targeted creative with that behavioral data continues to be a work in progress. Almost every piece of research I have seen over the years points to the effectiveness of leveraging more custom, targeted creative to behaviorally targeted consumers. But the cost of multiple creatives (or the crappy look of some dynamically created ads) still turns clients away.

]]> http://www.behavioural-targeting.com/blog/2010/02/26/insider-bringing-search-mechanics-to-display/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/26/insider-bringing-search-mechanics-to-display/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/EIQl4qcTW5E/ http://www.behavioural-targeting.com/blog/2010/02/26/display-marketers-jumping-on-audience-targeting-train/#comments Fri, 26 Feb 2010 15:43:39 +0000 James http://www.behavioural-targeting.com/blog/?p=1116 A survey of 156 display media marketers by Forrester Consulting commissioned by AudienceScience found that 77% of respondents currently use or will implement audience targeting in 2010. Reaching targeted consumers was the greatest benefit for 42% of display marketers that planned to start using or increase their use of audience targeting, while 32% cited better results.

]]> http://www.behavioural-targeting.com/blog/2010/02/26/display-marketers-jumping-on-audience-targeting-train/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/26/display-marketers-jumping-on-audience-targeting-train/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/sIU1fOjKCr8/ http://www.behavioural-targeting.com/blog/2010/02/25/media-buyers-fear-backlash-to-bt-warn-%e2%80%98watershed%e2%80%99-moment-is-coming/#comments Thu, 25 Feb 2010 16:02:25 +0000 James http://www.behavioural-targeting.com/blog/?p=1140 Speaking at the OMMA Behavioral conference in New York, Adam Kasper, director of digital media at Media Contacts, warned that a « watershed moment » is coming for behavioral targeting when consumers gain greater awareness of the extent to which their online activity can be tracked and targeted, triggering a backlash.

]]> http://www.behavioural-targeting.com/blog/2010/02/25/media-buyers-fear-backlash-to-bt-warn-%e2%80%98watershed%e2%80%99-moment-is-coming/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/25/media-buyers-fear-backlash-to-bt-warn-%e2%80%98watershed%e2%80%99-moment-is-coming/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/gYHXKIwZWZE/ http://www.behavioural-targeting.com/blog/2010/02/25/zaneis-%e2%80%98advertising-is-creepy%e2%80%99-campaign-%e2%80%98hit-the-mark%e2%80%99/#comments Thu, 25 Feb 2010 16:00:50 +0000 James http://www.behavioural-targeting.com/blog/?p=1138 Consumers have moused over 10 percent of the banner ads served to date for the Interactive Advertising Bureau’s educational campaign about behavioral advertising, vice president of public policy Mike Zaneis said Thursday. But the campaign, which includes a banner ad stating « Advertising is Creepy, » hasn’t been universally popular.

]]> http://www.behavioural-targeting.com/blog/2010/02/25/zaneis-%e2%80%98advertising-is-creepy%e2%80%99-campaign-%e2%80%98hit-the-mark%e2%80%99/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/25/zaneis-%e2%80%98advertising-is-creepy%e2%80%99-campaign-%e2%80%98hit-the-mark%e2%80%99/ http://feedproxy.google.com/~r/BehaviouralTargeting/~3/L2kcP48L6s0/ http://www.behavioural-targeting.com/blog/2010/02/25/marketers-see-green-in-growing-%e2%80%98green-moms%e2%80%99-audience/#comments Thu, 25 Feb 2010 15:58:50 +0000 James http://www.behavioural-targeting.com/blog/?p=1136 Advertisers are on the hunt for « green moms. » Ad networks are developing audience segments for targeting these environmentally-conscious women online, and marketing research firms are analyzing their values and behaviors.

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