Mix with Mendis

Mendis Second Bottle

2009-09-13T15:18:00.004-05:00

The second bottle of Mendis Coconut Brandy released by The House of Mendis, signed, dated and numbered by the founder of Mendis, Mr. W.M.Mendis, whom founded The House of Mendis in 1947. The second bottle is owned by Janis Carter, the first bottle was released for $1,000,000.

Luxury Experiences by Luxe Coterie

2009-09-11T17:06:00.004-05:00

The other week we mentioned news of our new “Experiences” packages that are being developed by Luxe Coterie to provide unique fine Experiences that Mendis Coconut Brandy will be exclusively available through. Luxe Coterie will be releasing details of its first Experiences on offer in the coming month; the first Experiences will consist of two packages that have been arduously personally tailored from the most exclusive of private residences on offer. Each Experience offers private jet access departing from any of our five private air strips, flying out from Los Angeles, San Francisco, Dallas, Chicago and New York City.

These packages are all inclusive luxury excursions with a focus on rest and relaxation at a fine private residence, tailored with a rare Mendis experience and access to Coconut Brandy that cannot be offered anywhere else in the world.

More details will follow in the coming weeks. Experiences by Luxe Coterie will be available October 2009 via www.luxecoterie.com, to purchase your Experience you can call a Luxe Coterie agent toll free at 1 800 808 9596 come October.

Luxury Travel

2009-09-02T11:23:00.008-05:00

Luxe Coterie forms partnership with Premier Luxury Rentals to offer private luxury travel packages with a complimentary $40,000 Mendis Gold Bottle awaiting the traveler at their exotic destination. Private Jets, Private Islands, Exotic Cars, Mega Luxury Yachts with personal security, service and travel! Coming October 2009 www.luxecoterie.com.

Online store opening October 2009, handled exclusively by Luxe Coterie. Mendis Coconut Brandy will exclusively be available online through Luxe Coterie's online store. Coconut Brandy ONLY available in the United States through Luxe Coterie with purchase of a luxury travel package.

Luxe Hunt Winner

2009-08-29T13:04:00.003-05:00

Congratulations to Michael Connery who located and secured the Luxe Hunt sticker and won the 6th bottle in the world of Mendis Coconut Brandy that is signed, dated and numbered by myself.

I had a chance to talk to Michael as we chauffeured him in our Mercedes S550 to his home. Michael is an avid collector of fine spirits, along with being a highly educated critic and member of a Whisky group in New York. Michael deservingly won the 6th Bottle of Mendis Coconut Brandy, getting up early the morning of Luxe Hunt to follow all our clues and rush around Manhattan to be the first person to locate and secure the Luxe Hunt sticker.

We would like to thank all those that took the time to participate in Luxe Hunt New York City 2009.

Chris S. Richardson

Luxe Hunt Map

2009-08-25T13:27:00.004-05:00

Luxe Hunt New York City is only days away and with it comes the release of our new collection, the ML Gold Collection, that one lucky person will win one of the bottles from. The ML Gold Collection is our third official release of Mendis Coconut Brandy and second collection release.

The ML Gold Collection consists of our 5th and 6th bottles to be released of Mendis Coconut Brandy sealed in pure gold leaf, in addition to being the 5th and 6th production bottles of "Coconut Brandy" to be released in the United States, licensed by the federal government for sale as Coconut Brandy. Both bottles come signed, dated and numbered by myself.

The winner of Luxe Hunt will receive the 5th bottle from the ML Gold Collection that will come in its own presentation case. For security purposes, the winner will be chauffeured to their destination of choice in New York City after receiving their prize.

To win the bottle, you need to find a sticker bearing the Luxe Hunt logo, that we have hidden somewhere in New York City. To make this task easier for you we will be providing clues as to the whereabouts of the sticker via twitter. Given the traveling times in New York we will be spacing out the clues to approximately 20 minute increments, with each clue narrowing down the search area to the specific location. We will also have the Luxe Hunt street team out and about on the streets of New York, though this will not be the traditional street team as I will be showcasing the actual $100,000 gold bottle on the streets with personal security to make sure it doesn’t get into the wrong hands before the winner takes possession of it.

Though remember, to get the clues you must be following us on twitter, if you can’t follow us on twitter while being mobile, we will be providing the same clues via a sign on the street, so find us and you will get the clues as we work our way closer to the actual location.

Good Luck and remember the clues start at 9a.m. this Thursday via twitter, the street team will be hitting the street at 8:30a.m. and we will be posting where we are on twitter also.

Chris S. Richardson

Angels Share International and Luxe Coterie/Mendis sign Exclusive US Wholesaler Agreement

2009-08-15T19:27:00.006-05:00

On July 14, Luxe Coterie Incorporated, the company assigned by Mendis International, Inc. to exclusively handle the distribution and sale of Mendis Coconut Brandy in the U.S., has signed an exclusive wholesaler agreement with Angels Share International to distribute Mendis Coconut Brandy in the U.S. market.

In line with this agreement, Angels Share International will exclusively wholesale/distribute Mendis Coconut brandy, under its wholesaler license, to Luxe Coterie. Luxe Coterie will exclusively retail Mendis Coconut Brandy.

With this unique exclusive wholesale/retail structure developed, Mendis Coconut Brandy will only be available through our own Mendis retail stores or our online store that is in development. Mendis' world first category of “Coconut Brandy” will not be available for sale to any other distributors or retailers outside our exclusive retailer, Luxe Coterie.

About Angels Share International: Angels Share International is a global luxury lifestyle company creating bespoke offerings in wine, spirits and luxury travel. The legendary restaurateur, wine and food critic Mark Russo founded Angels Share.

Angels Share International
Cult Wine Classic

Luxe Hunt Looms Over New York City

2009-08-14T11:40:00.013-05:00

Luxe Hunt New York City is looming upon us, with just under two weeks to go till the hunt is officially opened. During the morning of Luxe Hunt myself and our street crew will be hitting the streets in New York City promoting the event and handing out exclusive Mendis shot glasses, so be sure to come up to us to get your free glass.

We will also be showcasing on the streets of New York the actual $100,000 Mendis Gold Collection bottle, so watch out for us to catch a look at this truly exquisite bottle. In addition, keep an eye out for our Black S550 Luxe Hunt Mercedes that will be driving around NYC with our street team.

Next Friday I will release details of how the clues will work. New York is a big city and we want to give you time to get to our clues, therefore, we will be releasing them in a certain procedure to make it easy for everyone to make it around in a fair time frame to get to the final area where we will eventually disclose the exact location of the sticker. The person that locates and secures this sticker will win Mendis' $100,000 Gold Collection Bottle and be chauffeured to their destination of choice in New York City in the official Luxe Hunt Mercedes.

Chris S. Richardson
President

Sales Channel Business Model

2009-08-07T15:29:00.014-05:00

As I have mentioned in the past we receive emails daily about where you can buy Mendis Coconut Brandy, which we love to receive, however, this is a long-winded answer.

Obviously Mendis Coconut Brandy Signature Premium Collections are not priced nor targeted to the typical consumer of alcoholic beverages. This also raises the question, is the current US three tier alcohol system of importer, wholesaler and retailer a system that is feasible to carry Mendis Coconut Brandy? Quite simply put, NO it is not.

Considering the uniqueness of Mendis Coconut Brandy as the worlds first and only brand approved by the US government to be sold as this new category of brandy, Coconut Brandy, in addition to the craftsmanship of the brand, it price positions Mendis in a market position that has never been thinkable or even doable in the past. This position is, as the legendary luxologist Mark Russo defines it, “Super Luxury”.

Consequently, this positions Mendis Coconut Brandy in a market place all of its own, though due to Mendis Coconut Brandy uniqueness and scarcity the traditional US three tier system currently in place that is setup for mass produced products is not suitable for Mendis. This means at The House of Mendis we have had to take a long hard look at the US distribution system over the past two years and develop our own sales channel business model that works along side the three tier system already in place.

This sales channel model we are developing does not involve existing distributors or retailers, but rather taking an in house approach to controlling delivery of the brand. The approach involves brick and mortar and e-commerce to deliver Mendis at the retail level, this will be controlled by an associate company of Mendis, namely, Luxe Coterie, Inc. to deliver product under this unique retail sales channel business model we are developing.

Our recent wholesale partnership with Angels Share International was the first step in setting up this business model in mention. The second part is being handled by Luxe Coterie and is concerned with delivering Mendis Coconut Brandy via its medium of brick and mortar and e-commerce.

Mendis Coconut Brandy is a unique and different product, when dealing with such it takes a similar approach as the product itself to deliver it successfully and retain the image that embodies the brand. I think we have developed a very unique and invigorating way to retail Mendis Coconut Brandy that soon we intend to unleash.

An integral part to our retail sales channel model is higher volume priced product that we will soon announce our pricing for. Whilst these bottles will still embody the luxury of Mendis, they will be higher volume bottles with lesser personal signature markings on them at a more affordable price point. However, these bottles are part of our retail sales channel business model and will not be available until we have our retail model up and running. Till then Angels Share International is our exclusive US wholesaler and a key ingredient to our retail model, just how important and why we set it up this way will become transparent in the near future.

Chris S. Richardson
President

Luxe Hunt campaign strategy

2009-07-31T17:25:00.008-05:00

We have decided to move the Luxe Hunt to August 27th, 2009, to coincide with the last weekend of summer; so New York can end summer with something to remember. Although the main event of the Luxe Hunt is locating the sticker to win the $100,000 Mendis gold sealed bottle, it is also about providing one lucky person the feeling of the luxe life and having something that is only afforded for a select few. The person that locates and secures the sticker, ultimately winning the $100,000 bottle, will be escorted from the location where the sticker is found in a luxury car; to make the feeling of winning extra luxurious.

This is one of our most bold and exciting events ever hosted by us. Here at Mendis we try to differentiate ourselves not just by our unique one of a kind product, but also by how we go about promoting and presenting Mendis Coconut Brandy.

The Luxe Hunt campaign is focusing on street level word of mouth hype. Although we have already released details of the Luxe Hunt, we are not planning on the release of news about this event to the media to stir any appeal. This campaign is about the day of the event and what we have install to invigorate people on the street level to get involved.

Just what our street level campaign is you will have to wait till the day of the Luxe Hunt, though don’t forget you can get pre-event info via twitter.com/luxehunt.

Chris S. Richardson
President

Win a $100,000 Bottle of Booze in a Twitter Scavenger Hunt

2009-07-24T10:15:00.001-05:00

NYbarfly

Hunt for $100,000 bottle hidden in New York City

2009-07-22T09:18:00.002-05:00

PRNewswire

NEW YORK, July 22 -- Luxe Coterie, Inc., today released details of its Luxe Hunt campaign on the website www.luxehunt.com
. On the morning of August 21st, 2009, the official sticker bearing the Luxe Hunt logo will be placed somewhere in New York City, NY. The individual that locates and secures this official Luxe Hunt sticker will win a rare bottle of Mendis Coconut Brandy, valued at $100,000 USD. This particular bottle is signed, dated and numbered by the founder of Mendis International, Mr. Chris Richardson, and sealed in pure gold leaf.

Official Luxe Hunt clues to the location of the official Luxe Hunt sticker will be provided via Twitter (www.twitter.com/luxehunt), commencing at 9:00 a.m. EST on August 21st, 2009.

Once the winner locates and secures the official Luxe Hunt Sticker they will be personally escorted in a secure car first to meet with the founder and receive their prize then chauffeured to their destination of choice in New York City.

For rules and details please visit the official Luxe Hunt website www.luxehunt.com.

About Mendis Coconut Brandy:

The House of Mendis is the world's first company to be granted Coconut Brandy category approval with the Alcohol and Tobacco Tax and Trade Bureau (TTB). The “Mendis Million Dollar Bottle” is the first bottle of Coconut Brandy.

For more information visit http://www.mendisbrandy.com/

About Luxe Coterie:

The design house of Luxe Coterie is the world's first high end alcohol/jewelry company. Luxe Coterie is exclusively licensed to fashion exquisite pieces of fine jewelry under the Mendis Luma (ML) brand along with limited-run, individually numbered bottles of Mendis Coconut Brandy.

For more information visit http://www.luxecoterie.com/

For Press inquiries, please contact:
Billy Yip
Luxe Coterie, Inc.
byip@luxecoterie.com
Ph. (917) 399 5040

Happy Million Dollar Birthday Sir Richard Branson

2009-07-17T14:38:00.003-05:00

Press Release

Rare Million Dollar Bottle of Brandy makes Sir Richard's birthday more luxurious

New York, NY (PRWEB) July 17, 2009 -- Luxe Coterie, Inc. hopes Sir Richard Branson's 59th birthday is made more luxurious and unique with his Million Dollar Bottle of Mendis Coconut Brandy. The Million Dollar Bottle is the first production bottle of coconut brandy released by The House of Mendis and the world's first bottle approved for sale as coconut brandy by the Alcohol and Tobacco Tax and Trade Bureau (TTB). The bottle comes signed, dated and numbered as the first bottle by the founder of The House of Mendis, Mr. W.M. Mendis, whom founded Mendis back in 1947.

Luxe Coterie also announced today the launch of its Luxe Hunt campaign (www.luxehunt.com), promoting the launch of its new ML Gold Collection; consisting of the 5th and 6th bottles in the world of Mendis Coconut Brandy sealed in pure gold leaf and signed, dated and numbered by the founder of Mendis International, Chris S. Richardson.

The Luxe Hunt is being held in New York City on August 21st 2009, where a Luxe Hunt sticker has been hidden. Clues as to the location of the sticker will be provided on twitter.com/luxehunt. When the winner finds the official Luxe Hunt sticker they will be escorted in a security car to receive their prize then chauffeured to their destination of choice in New York City. Winner will receive the 5th bottle from the ML Gold Collection that has an RRP of $100,000.00 USD.

On July 14th, Luxe Coterie signed an exclusive wholesaler agreement with Angel's Share International, a global luxury lifestyle company creating bespoke offerings in wine, spirits and luxury travel. Under the wholesaler agreement, Angels Share International will act as Luxe Coterie's exclusive wholesaler in the U.S. for Mendis Coconut Brandy and Mendis Signature Premium Collections. Retailers and wholesalers can contact Angels Share International for inquiries regarding stocking Mendis Coconut Brandy Collections.

For press inquiries, please contact: Billy Yip
Luxe Coterie, Inc.
Ph: 917 399 5040
Email: byip(at)luxecoterie(dot)com

For additional brand information visit:
www.luxecoterie.com
www.mendisbrandy.com

Delivery of Mendis

2009-07-16T17:10:00.004-05:00

We had the addition of a new wholesaler agreement being signed this week that has pushed and added to our Press Release, all should be set for release tomorrow. I will be signing off to release Luxe Hunt early tomorrow morning also.

Chris S Richardson
President

Luxe Hunt launch

2009-07-10T16:40:00.005-05:00

Short post today after a busy week with much more work to be attended to. Luxe Hunt (www.luxehunt.com) will be launched by Luxe Coterie, Inc. in the coming days, last week I mentioned it would be up by today, though seeing as we are still finishing off the final details I thought it only fair to give you a sneak peek of an image from it.

Next week is going to be another busy one, without directly saying what we are doing, lets just say its Sir Richard Branson's 59th birthday on July 19th and we have plans to make it that extra luxurious for Sir Richard.

Under Luxe Coterie, Inc. we have also selected a esteemed venue to show case part of the Mendis Luma Collection, nothing fixed yet in stone, but talks are open and ongoing. Its one thing for a venue to have a $1000 vintage wine on its books, though to be part of our Luxe Program and show casing a $500,000 bottle brings a slightly different perspective to one's venue and clientele. The Mendis Luxe Program is part of Luxe Coterie's Luxe Rewards Card that Billy Yip, Mendis Global Brand Manager is overseeing.

More on our Luxe Card and other things will follow in due course, though for now watch out for our Press Release next Thursday, 16th July and details on our Luxe Hunt promotion campaign along with a little surprise also.

Chris S. Richardson
President

LUXEHUNT NEW YORK

2009-07-02T17:31:00.013-05:00

I mentioned last week we have lately been planning for the launch of our new collection, ML Gold Collection. Well, next week we will be launching the ML Gold Collection marketing campaign called Luxe Hunt, on www.luxehunt.com. This campaign is being launched by Luxe Coterie, Inc., the company that handles Mendis Coconut Brandy collections and marketing. We will offically launch the Luxe Hunt campaign on the 9th or 10th next week, with a formal press release about it on the 18th of July.

Also watch out for news on Mendis Million Dollar bottle and who has it, we will be releasing details about this on the 18th of July on the back of the ML Gold Collection marketing campaign. In addition, near the end of this month we will have an update where you can view the Mendis Luma Collection; Cognac diamond cufflinks and 3rd and 4th bottles signed by Jean Luma, valued at $1M.

Chris S. Richardson
President

Going Guerilla on New York

2009-06-26T14:10:00.009-05:00

The past two weeks we have been planning for two up coming events, namely, the presentation of one of our collections on July 18th and the other is the launch of our new collection release, ML Gold collection, in New York City.

The launch of our ML Gold collection is going to be our first public release where we are involving the public at large to actively participate in the event and get something out of it. With past events we have kept things exclusive, though that is about to change. I want to release something whereby it affects a city at large and everyone has a chance to take part in it.

I got the ML Gold collection launch concept from a marketing campaign I have always had stuck in my head from the mid 1990’s, when Sir Richard Branson launched his Virgin (mobile) brand into the Australian market. I remember one day, back in '96 I think, at lunch time coming out of my the office where I worked in downtown Sydney and walking over to one of the main high end shopping drags, castlereigh st, at which point I ran into a mocked up tank running down the street with Sir Richard on top of it and several other Virgin brand ambassadors around the tank as it ran down the main shopping area.

Although we are not going to do something like this, but rather create our own unique campaign for the Mendis brand, I liked the impact it had and left. On July 18th we will be releasing details to the press about the presentation of one of our collections. On July 24th and 30th we will be releasing details of our ML Gold collection campaign to hit New York City on July 31st.

Chris S. Richardson
President

Pricing Schedule

2009-06-12T15:26:00.013-05:00

Post the release of our Mendis Luma Collection under Luxe Coterie, Inc., consisting of the 3rd and 4th bottles of Mendis Coconut Brandy paired with an exquisite set of rare ML Cognac diamond cuff links, Mendis is now preparing for its next collection release under Luxe Coterie.

This upcoming collection comes from my personal stock, consisting of the 5th and 6th bottles of Mendis Coconut Brandy that are signed, dated and numbered by myself and wrapped in pure gold leaf security seals. This collection is appropriately termed the ML Gold Collection.

Both bottles in the ML Gold Collection will be offered separately, the 6th bottle is part of the presentation the other is being sold. Pricing schedule wise these bottles will be the last of our six figure collectible bottles, all subsequent collections/bottles will be sub $100K. We do have a firm pricing schedule in place, the only reason the Mendis Luma Collection was priced at $1M was due to it being sold only as a set, though broken down you would get to see Mendis scaling price schedule.

To provide a rough idea of our pricing schedule;

Mendis Million Dollar Bottle (First Production bottle, signed by Mr. Mendis) $1,000,000.00

Mendis second production bottle (signed by Mr. Mendis) $750,000.00, owned by Janis Carter.

Mendis Luma Collection (third bottle, signed by Jean Luma) $500,000.00

Mendis Luma Collection (Fourth Bottle, signed by Jean Luma) $350,000.00

Based off our scaling pricing schedule you can now get a feel for where the ML Gold Collection will be priced at. With time these bottles will become highly collectible first release bottles of the first branded “Coconut Brandy” category of alcohol. “Coconut Brandy” is a new category of alcohol recently recognized by the US Treasury from our lobbying process that has created this legal precedence, TTB ID: 08283003000003. Mendis International, Inc. is the first company in the world to hold this new category classification with the TTB, not to be confused with “Coconut Flavored Brandy” (i.e. Brandy flavored with Coconut), as oppossed to Mendis that is an alcohol spirit actually made from coconut, big difference and two completely different products.

Granted, as we release more collections the price will subsequently drop. We are not about inflating the price of Mendis Coconut Brandy with gems plastered on the bottles, the value is the intrinsic value based off of the limited numbering and signatures markings on these first of their kind release bottles, along with the uniquess of the liquid itself, something that no alcohol company has ever done.

As we progress with these collections there is an ultimate price point we will stabilize at, but it will be a price point to maintain the integrity of the brand, not at a price point to drive mass sales. For now however, you will soon find out the pricing of our ML Gold Collection and where it is being presented.

Chris S. Richardson
President

Private collection release

2009-06-05T13:33:00.005-05:00

Back from Monaco and closing up a few lose ends before we announce what is going on. Also watch out for our second Signature-Premium collection being rolled out under Luxe Coterie, Inc. in the coming fortnight. I will provide more details of our up coming second collection release next week, what I will let you know in advance though is that this second Signature-Premium collection is part of my private stock to be released and comprised of only two bottles.

Chris S. Richardson
President

Mendis Luma Collection display shots, Monaco 2009

2009-06-02T11:25:00.002-05:00

Luxe Coterie Offers First Spirit/Jewelry Collection for $1,000,000

2009-05-18T13:29:00.003-05:00

Luxury Coconut Brandy Paired with Designer Diamond-Studded Cufflinks Creates an Exquisite Combination

Press Release

NEW YORK, May 18 /PRNewswire/ -- Luxe Coterie Inc., the world's first company to co-brand a high-end spirits label and an exclusive designer/gemologist together under one house, announced today the pricing for the release of their first Spirit/Jewelry collection -- the Mendis Luma (ML) Collection. The Collection will be offered for $1,000,000 USD.

The ML Collection is a limited-run set consisting of the 3rd and 4th bottles ever produced of Mendis Coconut Brandy paired with Cognac-colored diamond cufflinks crafted from 18 carat white gold designed and created by Jean Luma, Principal of Luma Diamond Consultants, LLC. The bottles in the offering are signed, numbered and dated by Jean Luma.

For additional information on Luxe Coterie and the ML Collection visit:

http://www.luxecoterie.com

For press enquiries, please contact:
Tiffany Foxworth
Vice President, Media Relations
tfoxworth@luxecoterie.com
Ph: (866) 746-5044

SOURCE Luxe Coterie Inc.

Introducing the Ultra Premium Vodka Killer

2009-05-14T04:57:00.006-05:00

World’s First “Signature Premium” Spirit Released

Press Release

New York , NY (PR WEB) May 14, 2009- Luxe Coterie, Inc. announced today the introduction of the world’s first “Signature Premium” spirit being released as a part of the new Mendis Luma (ML) Collection.

The ML Collection is a limited-run set consisting of the 3rd and 4th bottles ever produced of Mendis Coconut Brandy. The bottles bear the Mendis and Luma names, signature marks and are paired with custom designed ML cufflinks adorned with Cognac-colored diamonds set in 18 carat white gold- created exclusively for the Collection.

The ML Collection also introduces the new “Signature Premium” category into the spirits market. A Signature Premium spirit is defined as being part of a limited short-run collection that holds intrinsic value due to the uniqueness of the liquid, artistic expression and handwritten signature markings on the bottle itself.

“The Ultra Premium market, which consists mostly of vodkas, simply put is oversaturated and mundane,” says Billy Yip, Senior Global Brand Manager of Luxe Coterie, “with over several hundred vodka products to choose from, consumers having been waiting for something new that is completely unique to anything that has been available previously. Mendis Coconut Brandy is that product and with the launch of our ML Collection, those with discerning palates have a chance to own and taste a product that is a very high cut above the rest. The world has been waiting for a Signature Premium product for a while and we are proud to be the first to meet the needs of those who want to own an exclusive spirit.”

Chris Richardson, President of Luxe Coterie further adds, “The release of the Mendis Luma Collection marks a first in the spirits industry and raises the bar in the spirits market to a whole new level. We are proud to launch the Signature Premium line with the renowned Gemologist and designer Jean Luma, principal of Luma Diamond Consultants, LLC., under Luxe Coterie.”

Luxe Coterie has been exclusively licensed by Mendis International and Luma Diamond Consultants, to create and release the ML Signature Premium Collections. Luxe Coterie will announce pricing for this collection on May 18th.

For information on Luxe Coterie visit:
http://www.luxecoterie.com

For additional brand information visit:
http://www.lumadc.com
http://www.mendisbrandy.com

Mendis Luma Collection Cufflinks

2009-05-13T22:00:00.009-05:00

As an exclusive for viewers to this blog, here is a sneak peak before we unveil these rare ML Cognac-colored diamond cuff links on the mega luxury yacht, Lady Lola, during Monaco Grand Prix next week. These cuff links are paired with Mendis Coconut Brandy 3rd and 4th the bottles in world of Coconut Brandy, that come signed by both Jean Luma (Chief designer) and myself. Pricing will be released to world media on Monday, May 18th.

Chris S. Richardson
President

World's First High-End Spirits/Jewelry Company Formed

2009-05-12T10:08:00.002-05:00

Press Release

New York, NY (PRWEB) May 12, 2009 -- Mendis International Inc., the company that released its first bottle of Coconut Brandy for a million dollars, has signed an agreement with renowned gemologist Jean Luma, under the design house of Luxe Coterie, Inc., to exclusively release limited collections of Mendis Coconut Brandy.

Luxe Coterie, Inc. will fashion exquisite jewelry under the Mendis and Luma names, co-branded "ML". The jewelry will be paired with limited-run, individually numbered bottles of Mendis Coconut Brandy, signed by Chris Richardson, the founder of Mendis International. Jean Luma, principal of Luma Diamond Consultants, LLC., has created high-end pieces of fine custom jewelry that, now joined with Mendis Coconut Brandy, will create a unique synergy between two luxury brands.

This new venture will be the world's first label to co-brand a high-end spirits label and a fine jeweler together in an unparalleled collection. To date, only one bottle of Coconut Brandy exists in the marketplace- the Mendis Million Dollar Bottle. This new venture will culminate with an exclusive second release of Mendis Coconut Brandy by Luxe Coterie, the details of which will be released on May 14th.

For information on Luxe Coterie visit:
http://www.luxecoterie.com

For additional brand information visit:
http://www.lumadc.com
http://www.mendisbrandy.com

MENDIS LUMA COLLECTION WORLD RELEASE MAY12th, 11AM

2009-05-11T08:16:00.004-05:00

Tomorrow morning at 11am is the official launch date for the Mendis Luma Collection promotion campaign. We will be releasing full images and collection details via the media and our new website for this collection. The promotion campaign for press will run for 2 months and is part of a world first collection series in alcohol we have been planning for the past 9 months. We have partnered with some prestigious companies to bring this all together and it is with great pleasure we can now announce to the media just what this exciting project has been all about. I will post each official media release here as they appear to the press. After the first press releases I will post all others 24 hours prior to them hitting the newswires.

Chris S. Richardson
President

Luxury, Defined.

2009-05-01T15:09:00.008-05:00

This past week we disclosed on our website exactly what the Mendis Luma Collection is all about in the events area. In a nut shell this collection is an auxiliary extension of the Mendis brand aligned with renowned gemologist Jean Luma to create unique one off pieces. The Million Dollar Bottle was very unique not to mention valuable, though now the bottle has come to the end of its road with finding a home on May 20th in Monaco; we have been looking towards innovative ways of creating renowned collections that will stand the test of time like the Million Dollar Bottle.

I mentioned last year that the Mendis Luma collection involves some of the best names in the world collaborating to create something that has never been done before and associated with some of the biggest and best names when it comes to venue and promoters. Just that is the case and all will be uncovered in Monaco and what we have coming after that.

These collections are possible because Mendis is extremely unique from the worldwide legal precedence it set as the first of its kind, this positioning has opened the brand up to many opportunities and benefits that other following brands will not have. But just like all new things it takes time to develop awareness, though once that awareness comes the brand will reach a certain point of critical mass where it exponentially grows with mass market acceptance.

The greatest thing I contribute to the Mendis brand is our unique bottle numbering from the first production bottle, this have never been done before by any alcohol company. However, this business model works for Mendis due to the unique legal precedence Mendis holds, though would fail for most other alcohol brands. Most companies do the opposite of what we have done; create the brand with mass production, then try to create one off creations after they have mass product already saturated in the market. I understand this model works for a capitalistic market place, though in reality it fails in building a long term luxury brand.

Anyway, let me get back to what I wanted to discuss with you about the collections we have coming out and that you have been waiting to hear about. These collections are not just about the alcohol but about releasing a new element to Mendis Coconut Brandy, a new line extension associated with the Mendis name that will compliment it. The Mendis Luma Collection is a long term joint collaboration between other luxury companies to develop new product line outside the exclusive alcohol brand. For more you will have to visit our events page to find out exactly what our first line will be, but it is detailed under the Mendis Luma Collection. This collection is the first of a couple of highly prestigious names we are working with in developing new lines of product under these collections.

I am contemplating whether to release pictures of this collection prior to Monaco, though one thing we will do is start the promotion campaign just before Monaco. We had held off on it due to being busy preparing for this event, though now we have caught up on preparations we are focusing back on the promotion campaign.

For those lucky few attending the Cannes Film Festival and Monaco Grand Prix onboard the mega luxury yacht Lady Lola we have a very special treat in store for you as a world exclusive from Mendis. We will also be hosting a VVIP private tasting session on the yacht that I will personally be handling for you. Our private tasting sessions are a sampling of Mendis Coconut Brandy with tasting notes, along with a private viewing of Mendis Million Dollar Bottle, before it goes on the auction block with Hamilton Bland.

The Mendis Million Dollar Bottle is our prized item and something that is closely associated with our company heritage. The value of this bottle is hard to place, based upon the legal precedence it holds and it being signed and numbered as the first actual bottle. In the coming years the value of this bottle will far exceed the purchase price of $1M due to the unique markings and one off nature of the bottle. I am sure it will find a safe and secure home where it will be treasured and bring value to its new owner.

As I say about Mendis and definitely Mendis Million Dollar Bottle, it is simply…Luxury, Defined.

Chris S. Richardson
President