Adam Brotman

Adam Brotman

Consumer Brands; Digital; Mobile; Loyalty; Marketing

Greater Seattle Area500+ connections

About

Leader, operator, entrepreneur, retailer, and digital media executive.

Experience starting and running a venture-funded company, as well as experience in leading a P&L and global functions at multi-national larger companies; including at a Bill-Gates owned eCommerce company with hundreds of millions in revenues, Starbucks, a Fortune 250 public company, and J.Crew, a private equity owned company with $2.5BN in sales.

Board-level and strategic planning involvement and/or interaction at all of the above companies, including being CEO/Chairman at PlayNetwork, interacting directly with Bill Gates (sole member of the Corbis board) as part of my E-Team position at Corbis, and being a member of both the Starbucks and J.Crew Senior Leadership Teams, which involves directly presenting to and interacting with the board. Also served on the board of directors of Neiman Marcus Group for approximately 4 years.

Experienced with large scale, global purview and initiatives at all of the above companies, including store operations responsibility and global digital scope at Starbucks and J.Crew - which includes overseeing standard operating procedures, labor management, deployment for store operations; digital/tech includes web, mobile, social media, e-commerce, payment systems and gift card, loyalty and data-driven CRM marketing, Wi-Fi, digital entertainment, and the global consumer-facing digital roadmap including IT prioritization and user experience design and interface. Leadership of these areas includes P&L, operational and strategic oversight.

Specialties: Digital Strategy and UX. Retail. Operations. Leadership. Management, business planning, strategy. Digital media and social media subject matter and trends, e-commerce, mobile and web design and development. Community and corporate social responsibility initiatives. Marketing and branding, and enterprise-level sales.

Articles by Adam

Activity

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Experience

  • ceo

    Brightloom

    – Present1 year 4 months

  • President and Chief Experience Officer and co-CEO

    J.Crew

    1 year 2 months

    Greater New York City Area

  • Starbucks

    Starbucks

    9 years

    • EVP, Global Retail Operations

      Starbucks

      1 year 7 months

      As EVP, Global Retail Operations, I lead the team responsible for field operations, ensuring Starbucks partners (employees) are engaged with the company and one another, and supported with the tools and systems needed to deliver a world-class customer experience. Including standard operating procedures, deployment, labor scheduling, and store communications.

      Previous to the move into operations for the company, I was EVP, CDO; where my responsibilities included being a member of the...

      As EVP, Global Retail Operations, I lead the team responsible for field operations, ensuring Starbucks partners (employees) are engaged with the company and one another, and supported with the tools and systems needed to deliver a world-class customer experience. Including standard operating procedures, deployment, labor scheduling, and store communications.

      Previous to the move into operations for the company, I was EVP, CDO; where my responsibilities included being a member of the CEO's Senior Leadership Team, being an active member of the U.S. Operations Leadership team, and leading all global digital ventures activities for Starbucks; which includes leading all global digital product management and design for the company's employee-facing digital platforms (particularly those platforms critical for day-to-day operations of the company's stores, such as store devices, POS systems, store network connectivity, labor scheduling software, inventory management software, communication tools) and customer-facing digital platforms (omni-channel digital integration, mobile apps, websites, e-commerce platforms and operations, social media, loyalty and data-driven CRM marketing, digital marketing, Starbucks Card program, mobile payments, payment strategy, Wi-Fi, Starbucks Digital Network, in-store digital and entertainment, and new digital business development initiatives.)

      http://news.starbucks.com/article_display.cfm?article_id=632

    • Chief Digital Officer and GM Digital Ventures

      Starbucks

      7 years 6 months

      Seattle, Washington

      Previous to the move into operations for the company, I was EVP, CDO; where my responsibilities included being a member of the CEO's Senior Leadership Team, being an active member of the U.S. Operations Leadership team, and leading all global digital ventures activities for Starbucks; which includes leading all global digital product management and design for the company's employee-facing digital platforms (particularly those platforms critical for day-to-day operations of the company's stores,...

      Previous to the move into operations for the company, I was EVP, CDO; where my responsibilities included being a member of the CEO's Senior Leadership Team, being an active member of the U.S. Operations Leadership team, and leading all global digital ventures activities for Starbucks; which includes leading all global digital product management and design for the company's employee-facing digital platforms (particularly those platforms critical for day-to-day operations of the company's stores, such as store devices, POS systems, store network connectivity, labor scheduling software, inventory management software, communication tools) and customer-facing digital platforms (omni-channel digital integration, mobile apps, websites, e-commerce platforms and operations, social media, loyalty and data-driven CRM marketing, digital marketing, Starbucks Card program, mobile payments, payment strategy, Wi-Fi, Starbucks Digital Network, in-store digital and entertainment, and new digital business development initiatives.)

      http://news.starbucks.com/article_display.cfm?article_id=632

  • CEO

    Barefoot Yoga Co.

    4 months

    Greater Seattle Area

    http://www.linkedin.com/company/2179237?trk=tyah

  • SVP

    Corbis Corporation

    2 years 3 months

    - Member of the Corbis Corp. Executive Team;

    -- Responsible for snapvillage.com, including end-to-end strategy, business planning, user experience and overall operations (snapvillage is Corbis' "web 2.0" user-generated image licensing platform);

    -- Responsible for several divisions of Corbis.com, including:

    --- all marketing for Corbis.com;

    --- pricing strategies and new content licensing models for Corbis.com.

    --- user experience strategy for Corbis...

    - Member of the Corbis Corp. Executive Team;

    -- Responsible for snapvillage.com, including end-to-end strategy, business planning, user experience and overall operations (snapvillage is Corbis' "web 2.0" user-generated image licensing platform);

    -- Responsible for several divisions of Corbis.com, including:

    --- all marketing for Corbis.com;

    --- pricing strategies and new content licensing models for Corbis.com.

    --- user experience strategy for Corbis.com, including:

    ---- Web user interface (UI), user-centered design (UCD), interactive design and usability;

    ---- Website search experience and cataloging/metadata operations;

    ---- Web production and global localization operations; and

    ---- The company's initiatives and operations involving search engine optimization and marketing (SEO and SEM) and web analytics.

  • CEO and co-founder

    PlayNetwork

    9 years 5 months

    Prior to joining Corbis in 2006, Brotman was a successful and innovative entrepreneur who founded PlayNetwork, Inc., a provider of in-store entertainment services for businesses worldwide. Serving as CEO and President for more than 10 years, he oversaw all aspects of PlayNetwork’s operations, including strategy and business planning, raising venture capital, recruiting and hiring the executive team, directing and managing day-to-day operations, developing technologies, music licensing and...

    Prior to joining Corbis in 2006, Brotman was a successful and innovative entrepreneur who founded PlayNetwork, Inc., a provider of in-store entertainment services for businesses worldwide. Serving as CEO and President for more than 10 years, he oversaw all aspects of PlayNetwork’s operations, including strategy and business planning, raising venture capital, recruiting and hiring the executive team, directing and managing day-to-day operations, developing technologies, music licensing and programming, operations and customer service, negotiating agreements with multinational companies and directing sales and marketing campaigns to establish the company as a global leader in custom media services. PlayNetwork was profitably doing over $30 million in annual sales when he left off day-to-day CEO responsibilities, and remains an active member of PlayNetwork's board of directors today.

  • Attorney

    Heller Ehrman

    1 year 7 months

    After finishing law school and passing the bar exam, I joined Heller Ehrman's corporate and business law group. During my time as a corporate attorney at Heller Ehrman, I focused primarily on corporate finance (private financings, mergers & acquisitions, IPOs), intellectual property matters (eg, trademarks), drafting/negotiating contracts and licenses, software licenses, and helping emerging companies with their incorporation and formation legal work.

Education

  • University of Washington School of Law

    University of Washington School of Law

    JDLaw

    Activities and Societies: Co-Editor-in-Chief of the Washington Law Review; Member of the Moot Court Honor Board; Member of the Order of the Coif

  • University of California, Los Angeles

    University of California, Los Angeles

    BAClassical Civilizations; "specialization" in Business & Administration

Volunteer Experience

  • http://adambrotman.com/blog/2012/11/24/bridge-the-gap/

    Centerstone

    Social Services

    http://adambrotman.com/blog/2012/11/24/bridge-the-gap/

Publications

Projects

Organizations

  • University of Washington Communications Advisory Committee

    Advisory Board Member

    – Present
  • MOD Pizza

    Board of Directors

    – Present
  • MOD Pizza

    Board of Advisors

  • Brooks Running Company

    Board of Advisors

  • Neiman Marcus Group

    Board of Directors

Groups

Recommendations

A preview of what LinkedIn members have to say about Adam:

  • Adam is a fantastic business partner who understands the importance of cross-fucntional work at the highest level. Adam is creative and is an exceptional listener. I have been able to learn from Adams ability to ask great questions and problem solve in multiple aspects of our work.
  • Adam was more than a boss to me – he is a mentor. He has an energy about him that makes everyone excited about the task at hand, creating an enthusiastic and productive work environment. He is a skilled advisor, organizer and executer – with an impressive ability to direct all facets of an organization. I have been lucky enough to work directly for Adam, and would gladly work for him again.

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Adam Brotman

Adam Brotman

Consumer Brands; Digital; Mobile; Loyalty; Marketing

  • company image for Brightloom

    ceo at Brightloom

  • school image for University of Washington School of Law

    University of Washington School of Law

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