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    <title>Being Peter Kim</title>
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    <id>tag:typepad.com,2003:weblog-306892</id>
    <updated>2009-07-13T07:13:00-04:00</updated>
    <subtitle>Regarding social business design.</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <entry>
        <title>Social Business Meetup - New York, Monday July 20th</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/07/social-business-meetup-new-york-monday-july-20th.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c04e353ef011571002cc2970c</id>
        <published>2009-07-13T07:13:00-04:00</published>
        <updated>2009-07-14T07:58:27-04:00</updated>
        <summary>Dachis Group will be hosting a social business meetup in New York, one week from today. If you&#39;re in town, we&#39;d like to meet you in person. Click here for more details and to RSVP.</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Networking" />
        
        
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&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;center&gt;&lt;a href=&quot;http://dachisgroup.eventbrite.com/&quot;&gt;&lt;img  src=&quot;http://images.eventbrite.com/logos/382636476.gif&quot;&gt;&lt;/a&gt;&lt;/center&gt;&lt;p&gt;&lt;a href=&quot;http://dachiscorporation.com&quot; target=&quot;_blank&quot;&gt;Dachis Group&lt;/a&gt; will be hosting a &lt;a href=&quot;http://dachisgroup.eventbrite.com/&quot;&gt;social business meetup&lt;/a&gt; in New York, one week from today.&lt;/p&gt;&lt;p&gt;If you&#39;re in town, we&#39;d like to meet you in person. &amp;nbsp;&lt;a href=&quot;http://dachisgroup.eventbrite.com/&quot; target=&quot;_blank&quot;&gt;Click here&lt;/a&gt; for more details and to RSVP.&lt;/p&gt;

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</content>


    </entry>
    <entry>
        <title>Help! I&#39;m trapped in a social media position.</title>
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        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/07/help-im-trapped-in-a-social-media-position.html" thr:count="16" thr:updated="2009-07-13T23:33:56-04:00" />
        <id>tag:typepad.com,2003:post-66576659</id>
        <published>2009-07-07T07:07:00-04:00</published>
        <updated>2009-07-07T12:09:29-04:00</updated>
        <summary>A sign outside of Príosún Chluain Meala It&#39;s tough being an internal social media champion. Let&#39;s count the ways. Counterparts decrying how your focus is filled with fluff Industry experts questioning the value of social media roles Media quick to lash out and magnify questionable results as bankrupting failures When I speak to people responsible for social media efforts, they believe their efforts will have an impact...eventually. For now, I&#39;m inclined to believe that these pioneers might as well be...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;div style=&quot;float: right; margin-left: 10px; margin-bottom: 10px;&quot;&gt; &lt;a href=&quot;hhttp://www.flickr.com/photos/beingpeterkim/306468269&quot;&gt;&lt;img  src=&quot;http://farm1.static.flickr.com/119/306468269_9af3238a7b_m.jpg&quot; style=&quot;border: 1px solid #000000;&quot; title=&quot;Príosún Chluain Meala&quot;&gt;&lt;/a&gt; &lt;br&gt; &lt;span style=&quot;font-size: 0.9em; margin-top: 0px;&quot;&gt; &lt;center&gt;&lt;span style=&quot;font-size: 9px; font-family: Georgia; font-style: italic; &quot;&gt;A sign outside of &lt;a href=&quot;http://en.wikisource.org/wiki/The_Jail_of_Clonmel&quot; target=&quot;_blank&quot;&gt;Príosún Chluain Meala&lt;/a&gt;&lt;/span&gt;&lt;/center&gt;&lt;/span&gt;&lt;/div&gt;&lt;p&gt;

&lt;/p&gt;&lt;p&gt;It&#39;s tough being an internal social media champion. &amp;nbsp;Let&#39;s count the ways.&lt;/p&gt;&lt;div&gt;&lt;ul&gt;
&lt;li&gt;Counterparts decrying how your focus is filled with fluff&lt;/li&gt;
&lt;li&gt;Industry experts questioning the value of social media roles&lt;/li&gt;
&lt;li&gt;Media quick to lash out and magnify questionable results as bankrupting failures&lt;/li&gt;
&lt;/ul&gt;
When I speak to people responsible for social media efforts, they believe their efforts will have an impact...eventually. &amp;nbsp;For now, I&#39;m inclined to believe that these pioneers might as well be sending covert messages out as part of their social media activity. &amp;nbsp;As someone asked me a few years ago, &quot;isn&#39;t everything you do online basically a live job interview?&quot;&lt;/div&gt;&lt;br&gt;&lt;div&gt;Have hope, internal champions. &amp;nbsp;Why?&lt;/div&gt;&lt;div&gt;&lt;ul&gt;
&lt;li&gt;Your counterparts are getting themselves up to speed with social, just in case this turns into something&lt;/li&gt;
&lt;li&gt;The most vocal industry experts are usually consultants who are asking to be hired&lt;/li&gt;
&lt;li&gt;Media needs your input to save their own business model and to provide valuable content along the way&amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
I&#39;m not sure companies need a &lt;a href=&quot;http://blogs.zdnet.com/feeds/?p=1010&quot; target=&quot;_blank&quot;&gt;chief social media officer&lt;/a&gt;, although that&#39;s what these people are, in essence. &amp;nbsp;I do believe companies need a social business redesign. &amp;nbsp;But keep in mind that this shift will take years, maybe decades.&lt;br&gt;&lt;/div&gt;

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</content>


    </entry>
    <entry>
        <title>Most Popular Posts: June 2009</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/07/most-popular-posts-june-2009.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c04e353ef011570a35ff4970c</id>
        <published>2009-07-01T08:56:31-04:00</published>
        <updated>2009-07-01T09:29:59-04:00</updated>
        <summary>At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In June, the top ten posts - not including any that were top ten in May - were: Reflections on Social Business New hires: buying vs. leasing It&#39;s Time To Transform Upcoming: Enterprise 2.0 Conference, Boston Enterprise 2.0 Conference followup Book Review: The Blue Sweater Four parts to transformation What...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Admin" />
        
        
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&lt;span style=&quot;line-height: 19px; &quot;&gt;&lt;/span&gt;
&lt;p style=&quot;margin-top: 10px; margin-bottom: 10px; text-align: left; &quot;&gt;At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog.&amp;nbsp;In June, the top ten posts - not including any that were &lt;a href=&quot;http://www.beingpeterkim.com/2009/05/most-popular-posts-may-2009.html&quot;&gt;top ten in May&lt;/a&gt; - were:&lt;/p&gt;

&lt;div&gt;
&lt;ol style=&quot;margin-top: 10px; margin-bottom: 10px; &quot;&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html&quot;&gt;Reflections on Social Business&lt;/a&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/06/new-hires-buying-vs-leasing.html&quot;&gt;New hires: buying vs. leasing&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/social-business.html&quot;&gt;It&#39;s Time To Transform&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/06/e20-boston.html&quot;&gt;Upcoming: Enterprise 2.0 Conference, Boston&lt;/a&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/06/enterprise-20-conference-followup.html&quot;&gt;Enterprise 2.0 Conference followup&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/06/the-blue-sweater.html&quot;&gt;Book Review: The Blue Sweater&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/four-parts-transformation.html&quot;&gt;Four parts to transformation&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2008/09/what-is-communi.html&quot;&gt;What is community?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/05/is-your-social-media-activity-a-safety-net.html&quot;&gt;Is your social media activity a safety net?&lt;/a&gt;&lt;span style=&quot;font-family: Georgia; &quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/emergent-outcomes.html&quot;&gt;Emergent outcomes&lt;/a&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;/div&gt;
Comparatively, the most popular posts in Junes past:
&lt;div&gt;&lt;ul&gt;
&lt;li&gt;2008: &lt;a href=&quot;http://www.beingpeterkim.com/2008/05/faulty-assump-1.html&quot;&gt;Faulty assumptions in luxury marketing&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;2007:&lt;/span&gt;&amp;nbsp;&lt;a href=&quot;http://www.beingpeterkim.com/2007/06/windorphinscom.html&quot;&gt;Windorphins.com&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;2006:&amp;nbsp;&lt;a href=&quot;http://www.beingpeterkim.com/2006/05/vw_ego_emission.html&quot;&gt;VW Ego Emissions Index&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;

One of the main reasons I write these month-end reflection posts is to provide you with links in case you missed any content as it happened. Blog content can be both highly perishable and easy to miss.&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Enterprise 2.0 conference followup</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/06/enterprise-20-conference-followup.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/06/enterprise-20-conference-followup.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c04e353ef011571810469970b</id>
        <published>2009-06-29T06:29:00-04:00</published>
        <updated>2009-07-01T09:02:43-04:00</updated>
        <summary>I have a few content pointers to share with you from last week. Let&#39;s start with pictures...Armano posted sets from our E2.0 tweetup and dinner. Jim Storer posted too. I hosted a couple of panel discussions. On the &quot;lessons learned from internal communities,&quot; my panelists did a fantastic job of preparation, most of which you see in the presentation embedded below. This awesome content is the output of Joan DiMicco (@joandimicco, IBM), Jamie Pappas (@jamiepappas, EMC), and Patricia Romeo (@patriciaromeo,...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Conferences" />
        
        
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&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;div style=&quot;float: left; margin-right: 10px; margin-bottom: 10px;&quot;&gt;
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&lt;p&gt;I have a few content pointers to share with you from last week.&amp;nbsp;&amp;nbsp;Let&#39;s start with pictures...&lt;a href=&quot;http://twitter.com/armano&quot; target=&quot;_blank&quot;&gt;Armano&lt;/a&gt; posted sets from our&amp;nbsp;&lt;a href=&quot;http://www.flickr.com/photos/7855449@N02/sets/72157620413179393/show/&quot; target=&quot;_blank&quot;&gt;E2.0 tweetup&lt;/a&gt;&amp;nbsp;and &lt;a href=&quot;http://www.flickr.com/photos/7855449@N02/sets/72157620796751270/show/&quot; target=&quot;_blank&quot;&gt;dinner&lt;/a&gt;. &amp;nbsp;&lt;a href=&quot;http://twitter.com/jimstorer&quot; target=&quot;_blank&quot;&gt;Jim Storer&lt;/a&gt; &lt;a href=&quot;http://www.flickr.com/photos/jstorerj/tags/e20conf/show/&quot; target=&quot;_blank&quot;&gt;posted too&lt;/a&gt;.&lt;/p&gt;&lt;div&gt;I hosted a couple of panel discussions. &amp;nbsp;On the &quot;lessons learned from internal communities,&quot; my panelists did a fantastic job of preparation, most of which you see in the presentation embedded below. &amp;nbsp;This awesome content is the output of &lt;a href=&quot;http://www.joandimicco.com&quot; target=&quot;_blank&quot;&gt;Joan DiMicco&lt;/a&gt; (@&lt;a href=&quot;http://twitter.com/joandimicco&quot; target=&quot;_blank&quot;&gt;joandimicco&lt;/a&gt;, IBM), &lt;a href=&quot;http://jamiepappas.typepad.com&quot; target=&quot;_blank&quot;&gt;Jamie Pappas&lt;/a&gt; (@&lt;a href=&quot;http://twitter.com/jamiepappas&quot; target=&quot;_blank&quot;&gt;jamiepappas&lt;/a&gt;, EMC), and Patricia Romeo (@&lt;a href=&quot;http://patriciaromeo&quot; target=&quot;_blank&quot;&gt;patriciaromeo&lt;/a&gt;, Deloitte).&lt;/div&gt;&lt;br&gt;

&lt;center&gt;
&lt;div id=&quot;__ss_1652369&quot; style=&quot;width:425px;text-align:left&quot;&gt;&lt;a href=&quot;http://www.slideshare.net/peterkim/lessons-learned-from-internal-communities?type=presentation&quot; style=&quot;font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;&quot; title=&quot;Lessons Learned From Internal Communities&quot;&gt;Lessons Learned From Internal Communities&lt;/a&gt;&lt;object height=&quot;355&quot; style=&quot;margin:0px&quot; width=&quot;425&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=e2conf30-090628204718-phpapp02&amp;amp;stripped_title=lessons-learned-from-internal-communities&quot;&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;&gt;&lt;embed allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; height=&quot;355&quot; src=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=e2conf30-090628204718-phpapp02&amp;amp;stripped_title=lessons-learned-from-internal-communities&quot; type=&quot;application/x-shockwave-flash&quot; width=&quot;425&quot;&gt;&lt;/object&gt;&lt;div style=&quot;font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;&quot;&gt;View more &lt;a href=&quot;http://www.slideshare.net/&quot; style=&quot;text-decoration:underline;&quot;&gt;presentations&lt;/a&gt; from &lt;a href=&quot;http://www.slideshare.net/peterkim&quot; style=&quot;text-decoration:underline;&quot;&gt;Peter Kim&lt;/a&gt;.&lt;/div&gt;&lt;/div&gt;
&lt;/center&gt;&lt;p&gt;David did a great job of &lt;a href=&quot;http://www.ustream.tv/recorded/1701304&quot; target=&quot;_blank&quot;&gt;capturing the session on Ustream&lt;/a&gt;. &amp;nbsp;You can also check out &lt;a href=&quot;http://search.twitter.com/search?q=%23e2conf30&quot; target=&quot;_blank&quot;&gt;related tweets&lt;/a&gt;, which make for a great running commentary on the panel. &amp;nbsp;For longer form content:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.column2.com/2009/06/lessons-learned-from-internal-communities-e2conf/&quot; target=&quot;_blank&quot;&gt;Sandy Kemsley&lt;/a&gt; at Column 2&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.gilyehuda.com/2009/06/28/post-e2conf-thoughts-–-installment-2/&quot; target=&quot;_blank&quot;&gt;Gil Yehuda&lt;/a&gt; on his Enterprise 2.0 blog&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;/p&gt;&lt;div&gt;My other panel was on the main stage, &quot;does social media and marketing matter?&quot; &amp;nbsp;David &lt;a href=&quot;http://www.ustream.tv/recorded/1704797&quot; target=&quot;_blank&quot;&gt;caught that one on Ustream&lt;/a&gt; as well and again &lt;a href=&quot;http://search.twitter.com/search?q=%23e2conf15&quot; target=&quot;_blank&quot;&gt;the tweets make for a great playback&lt;/a&gt;.&amp;nbsp;&amp;nbsp;For&amp;nbsp;longer&amp;nbsp;form&amp;nbsp;content:&lt;/div&gt;&lt;div&gt;&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.column2.com/2009/06/social-media-and-marketing-e2conf/&quot; target=&quot;_blank&quot;&gt;Sandy Kemsley&lt;/a&gt; at Column 2&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.cloudave.com/link/does-social-media-and-marketing-matter&quot; target=&quot;_blank&quot;&gt;Ben Kepes&lt;/a&gt; at CloudAve&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.fastforwardblog.com/2009/06/29/reinventing-silos/&quot; target=&quot;_blank&quot;&gt;Paula Thornton&lt;/a&gt; on the FASTForward Blog&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://billives.typepad.com/portals_and_km/2009/06/a-few-thoughts-from-enterprise-20-conference-session-on-does-social-media-in-matter-in-marketing-.html&quot; target=&quot;_blank&quot;&gt;Bill Ives&lt;/a&gt; at Portals and KM&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;&lt;div&gt;My colleague Kate moderated a panel called &quot;metrics in the hands of users.&quot; &amp;nbsp;If you want to learn more about measurement in social business, you should &lt;a href=&quot;http://www.ustream.tv/recorded/1709604&quot; target=&quot;_blank&quot;&gt;watch the video&lt;/a&gt; and &lt;a href=&quot;http://search.twitter.com/search?q=%23e2conf45&quot; target=&quot;_blank&quot;&gt;read the tweets&lt;/a&gt;.&lt;/div&gt;&lt;br&gt;&lt;div&gt;&lt;a href=&quot;http://www.dachiscorporation.com&quot; target=&quot;_blank&quot;&gt;Dachis Corporation&lt;/a&gt; will be discussing &lt;a href=&quot;http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html&quot; target=&quot;_blank&quot;&gt;social business design&lt;/a&gt; further over the coming weeks and months, so &lt;a href=&quot;http://spreadsheets.google.com/viewform?hl=en&amp;amp;formkey=clBuSmRjMnY5VkdFSERVNmlxeDg0aEE6MA..&quot; target=&quot;_blank&quot;&gt;let us know&lt;/a&gt; if you want to be among the first to know.&lt;/div&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Reflections on Social Business</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html" thr:count="2" thr:updated="2009-06-23T09:48:29-04:00" />
        <id>tag:typepad.com,2003:post-68279385</id>
        <published>2009-06-22T06:22:00-04:00</published>
        <updated>2009-06-22T09:35:23-04:00</updated>
        <summary>It&#39;s been almost a year since I started building Dachis Corporation to make sense of all the social things going on out there. Along the way, I&#39;ve constantly been asked, &quot;what are you working on?&quot; Today I&#39;m ready to share part of the answer with you, which is social business design: a framework for understanding and applying social constructs to business (visualized above). Social business design is a mutually exclusive, collectively exhaustive way of considering how a corporation, business unit,...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
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&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;center&gt;&lt;a href=&quot;http://www.flickr.com/photos/7855449@N02/3639720644/&quot;&gt;
&lt;img  src=&quot;http://farm4.static.flickr.com/3552/3639720644_d017c72e68.jpg&quot; style=&quot;border: 0px;&quot; title=&quot;Social Business Design&quot;&gt;
&lt;/a&gt;
&lt;p&gt;&lt;/p&gt;&lt;/center&gt;&lt;p&gt;It&#39;s been almost a year since I started building &lt;a href=&quot;http://www.dachiscorporation.com&quot; target=&quot;_blank&quot;&gt;Dachis Corporation&lt;/a&gt; to make sense of all the social things going on out there. &amp;nbsp;Along the way, I&#39;ve constantly been asked, &quot;what are you working on?&quot;&lt;/p&gt;&lt;p&gt;Today I&#39;m ready to share part of the answer with you, which is &lt;strong&gt;social business design&lt;/strong&gt;: a framework for understanding and applying social constructs to business (visualized above).&lt;/p&gt;&lt;p&gt;Social business design is a mutually exclusive, collectively exhaustive way of considering how a corporation, business unit, or project can create and capture value from today&#39;s emerging technologies and evolving operating environment.&amp;nbsp;&amp;nbsp;The social business design framework captures ecosystem (community), hivemind (culture), dynamic signal (collaboration), and metafilter (content). &amp;nbsp;Putting these into play creates improved business outcomes as well as emergent outcomes. &amp;nbsp;Measurement provides the backbone to the entire framework, as driving change requires proof.&lt;/p&gt;&lt;p&gt;Dachis Corporation has developed advisory and implementation services to help companies understand and implement social business design. &amp;nbsp;Over the past year, we&#39;ve worked with some major brands on component parts of the big picture. &amp;nbsp;Moreover, I&#39;ve been talking about social business design all year; to learn more, take a read through these posts:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/social-business.html&quot; target=&quot;_blank&quot;&gt;It&#39;s Time To Transform&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/emergent-outcomes.html&quot; target=&quot;_blank&quot;&gt;Emergent outcomes&lt;/a&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/four-parts-transformation.html&quot; target=&quot;_blank&quot;&gt;Four&amp;nbsp;parts&amp;nbsp;to&amp;nbsp;transformation&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/platforms-or-point-solutions.html&quot; target=&quot;_blank&quot;&gt;Platforms or point solutions?&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://blogs.zdnet.com/feeds/?p=1025&quot; target=&quot;_blank&quot;&gt;Culture, measurement, and managed expectations critical for business success&lt;/a&gt; &amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;
Although we&#39;re actively engaged with clients, still haven&#39;t officially launched with a name or website. &amp;nbsp;To be notified when we launch,&amp;nbsp;&lt;a href=&quot;http://spreadsheets.google.com/viewform?hl=en&amp;amp;formkey=clBuSmRjMnY5VkdFSERVNmlxeDg0aEE6MA..&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;tell us about yourself here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;My colleagues have also posted their thoughts today on Social Business Design:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://twitter.com/armano&quot; target=&quot;_blank&quot;&gt;David Armano&lt;/a&gt;: &lt;a href=&quot;http://darmano.typepad.com/logic_emotion/2009/06/sbd.html&quot; target=&quot;_blank&quot;&gt;From Social Media to Social Business Design&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://twitter.com/jevon&quot; target=&quot;_blank&quot;&gt;Jevon MacDonald&lt;/a&gt;&lt;span&gt;: &lt;/span&gt;&lt;a href=&quot;http://socialwrite.com/2009/06/22/taking-the-leap-social-business-design&quot; target=&quot;_blank&quot;&gt;Taking The Leap: Social Business Design&lt;/a&gt;&lt;span style=&quot;font-family: Georgia; &quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://twitter.com/katenieder&quot; target=&quot;_blank&quot;&gt;Kate Niederhoffer&lt;/a&gt;&lt;span&gt;: &lt;/span&gt;&lt;a href=&quot;http://socialabacus.blogspot.com/&quot; target=&quot;_blank&quot;&gt;Social&amp;nbsp;Business&amp;nbsp;Design&amp;nbsp;- A Social Psychologist&#39;s Take&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;

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</content>


    </entry>
    <entry>
        <title>New hires: buying vs. leasing</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/06/new-hires-buying-vs-leasing.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/06/new-hires-buying-vs-leasing.html" thr:count="19" thr:updated="2009-07-07T13:12:14-04:00" />
        <id>tag:typepad.com,2003:post-66577265</id>
        <published>2009-06-16T00:16:00-04:00</published>
        <updated>2009-06-16T00:16:00-04:00</updated>
        <summary>On display at the Cité des Sciences Think about the last time you brought a new car home. Did you buy or lease it? What went through your mind when making the decision? The right answer depends on your individual perspective and situation, whether it&#39;s practical factors such as monthly payments or psychological factors like style and appearance. Similar thinking needs to be applied to today&#39;s hiring strategy. Most industries have a long-standing inclination to &quot;buy,&quot; i.e. hire employees who...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
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&lt;div style=&quot;float: right; margin-left: 10px; margin-bottom: 10px;&quot;&gt; &lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/362767737/&quot;&gt;&lt;img  src=&quot;http://farm1.static.flickr.com/101/362767737_14c0df65d2_m.jpg&quot; style=&quot;border: 1px solid #000000;&quot; title=&quot;Rally car&quot;&gt;&lt;/a&gt; &lt;br&gt; &lt;span style=&quot;font-size: 0.9em; margin-top: 0px;&quot;&gt; &lt;center&gt;&lt;span style=&quot;font-size: 9px; font-family: Georgia; font-style: italic; &quot;&gt;On display at the &lt;a href=&quot;http://www.cite-sciences.fr/english/index.php&quot; target=&quot;_blank&quot;&gt;Cité des Sciences&lt;/a&gt;&lt;/span&gt;&lt;/center&gt;&lt;/span&gt;&lt;/div&gt;&lt;p&gt;

&lt;/p&gt;&lt;div&gt;Think about the last time you brought a new car home.  Did you buy or lease it?  What went through your mind when making the decision?  The right answer depends on your individual perspective and situation, whether it&#39;s practical factors such as monthly payments or psychological factors like style and appearance.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Similar thinking needs to be applied to today&#39;s hiring strategy.  Most industries have a long-standing inclination to &quot;buy,&quot; i.e. hire employees who tend to stick around for a long time.  You can find plenty of examples especially in capital intensive and network model industries.  Others have grown to operate more on a &quot;lease&quot; mentality, most notably agencies and professional services.&lt;/div&gt;&lt;br&gt;&lt;div&gt;During the interview process, many managers vet candidates as if they&#39;re being hiring into a tenure track.  Consequently, candidates must play the game and feign that they&#39;d never dream of leaving if hired.  This generates a lot of wasted energy during the recruiting and ramp-up processes on both ends.&lt;/div&gt;&lt;br&gt;&lt;div&gt;The root of the issue lies in our current work cultures.  From an &lt;a href=&quot;http://www.beingpeterkim.com/2009/01/four-parts-transformation.html&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;earlier post on transformation&lt;/a&gt;:&lt;/div&gt;&lt;blockquote class=&quot;webkit-indent-blockquote&quot;&gt;&lt;p&gt;The way people think about work has remained fairly static for most of the 20th century and into the next.  Sociologists say that the concept of work/life balance comes from a world where separation was necessary; work was a dull, necessary evil to support goals that society established for a &quot;normal&quot; lifestyle.  Today&#39;s workers want to &lt;a href=&quot;http://blog.penelopetrunk.com/2009/01/15/how-to-figure-out-what-you-should-be-doing-with-your-life/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;merge their passions and profession&lt;/a&gt;.  We should choose where we work with an &quot;opt-in&quot; mentality and opt-out just as easily.  Isn&#39;t that what at-will employment means?  But what company is ready to foster this type of open culture?&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;Leverage isn&#39;t a bad thing - it can be bad when improperly applied.  Likewise, not using leverage limits opportunities.  Managers must orchestrate a balance in employees leased vs. &quot;owned.&quot;  Employees must recognize their inclination for short- vs. long-term affiliations and seek positions accordingly.  You might be able to fool others, but ultimately you&#39;ll end up fooling yourself unless you recognize your inclination.&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Upcoming: Enterprise 2.0 Conference, Boston</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/06/e20-boston.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/06/e20-boston.html" thr:count="5" thr:updated="2009-06-18T12:25:25-04:00" />
        <id>tag:typepad.com,2003:post-67806985</id>
        <published>2009-06-09T06:09:00-04:00</published>
        <updated>2009-06-12T11:33:11-04:00</updated>
        <summary>Take a walk around Boston In a couple of weeks, the annual Enterprise 2.0 Conference arrives in Boston. I&#39;m writing this post specifically for the readers who&#39;ve been with me for a while and are mostly interested in the marketing side of things. Here&#39;s why I think you should care... Social technologies are bigger than both marketing and IT. This is a great chance to build connections with people who can help you drive long-term change. You don&#39;t have to...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;div style=&quot;float: right; margin-left: 10px; margin-bottom: 10px;&quot;&gt; &lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/sets/72157606639448155/show/&quot;&gt;&lt;img  src=&quot;http://farm4.static.flickr.com/3077/2747616007_53995a94e0_m.jpg&quot; style=&quot;border: 1px solid #000000;&quot; title=&quot;The old lollipop building&quot;&gt;&lt;/a&gt; &lt;br&gt; &lt;span style=&quot;font-size: 0.9em; margin-top: 0px;&quot;&gt; &lt;center&gt;&lt;span style=&quot;font-size: 9px; font-family: Georgia; font-style: italic; &quot;&gt;Take a &lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/sets/72157606639448155/show/&quot; target=&quot;_blank&quot;&gt;walk around Boston&lt;/a&gt;&lt;/span&gt;&lt;/center&gt;&lt;/span&gt;&lt;/div&gt;&lt;p&gt;

&lt;/p&gt;&lt;div&gt;In a couple of weeks, the annual Enterprise 2.0 Conference arrives in Boston.  I&#39;m writing this post specifically for the readers who&#39;ve been with me for a while and are mostly interested in the marketing side of things.  Here&#39;s why I think you should care...&lt;/div&gt;&lt;div&gt;&lt;ol&gt;
&lt;li&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Social technologies are bigger than both marketing and IT.&lt;/span&gt;  This is a great chance to build connections with people who can help you drive long-term change.&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;You don&#39;t have to pay to get a lot of great content.&lt;/span&gt;  For real.  Check out the &quot;&lt;a href=&quot;http://www.e2conf.com/whats-free.php&quot; target=&quot;_blank&quot;&gt;what&#39;s free at E2.0&lt;/a&gt;&quot; page - why wouldn&#39;t you want to check this out?&lt;span&gt; &lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;My entire company is going to be there.&lt;/span&gt;   &lt;a href=&quot;http://www.dachiscorporation.com/&quot; target=&quot;_blank&quot;&gt;Dachis Corporation&lt;/a&gt; will be present and active.  My colleague &lt;a href=&quot;http://twitter.com/katenieder&quot; target=&quot;_blank&quot;&gt;Kate Niederhoffer&lt;/a&gt; will be moderating a panel called &quot;Metrics in the Hands of Users: Empowering the Enterprise 2.0 Workforce.&quot;  I&#39;m moderating two panels, &quot;Lessons Learned From Internal Communities&quot; (#llic) and &quot;Does Social Media and Marketing Matter?&quot; (#e2smm)  My colleagues &lt;a href=&quot;http://twitter.com/jevon&quot; target=&quot;_blank&quot;&gt;Jevon MacDonald&lt;/a&gt; and &lt;a href=&quot;http://twitter.com/armano&quot; target=&quot;_blank&quot;&gt;David Armano&lt;/a&gt; will be blogging and tweeting from onsite.  And CEO &lt;a href=&quot;http://twitter.com/jeffdachis&quot; target=&quot;_blank&quot;&gt;Jeff Dachis&lt;/a&gt; and associate &lt;a href=&quot;http://twitter.com/ellenreynolds&quot; target=&quot;_blank&quot;&gt;Ellen Reynolds&lt;/a&gt; will be floating around as well.  If you&#39;ve ever wanted to know what we&#39;re up to, now&#39;s your time to ask.&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;There&#39;s going to be a great tweetup&lt;/span&gt;.   Yes, I thought the word &quot;tweetup&quot; was silly when I first heard it too.  But they&#39;re a great way to get people together and we&#39;re coordinating on for &lt;a href=&quot;http://twtvite.com/cvjjth&quot; target=&quot;_blank&quot;&gt;Tuesday June 23 from 6 - 8 pm&lt;/a&gt; at &lt;a href=&quot;http://www.atlanticbeergarden.com/&quot; target=&quot;_blank&quot;&gt;Atlantic Beer Garden&lt;/a&gt; at &lt;a href=&quot;http://maps.google.com/maps?f=q&amp;amp;source=s_q&amp;amp;hl=en&amp;amp;geocode=&amp;amp;q=146+Seaport+Blvd,+Boston,+MA+02210&amp;amp;sll=37.0625,-95.677068&amp;amp;sspn=37.683309,72.070313&amp;amp;ie=UTF8&amp;amp;ll=42.351281,-71.043949&amp;amp;spn=0.008595,0.017595&amp;amp;t=h&amp;amp;z=16&amp;amp;iwloc=A&quot; target=&quot;_blank&quot;&gt;146 Seaport Blvd&lt;/a&gt;.   The idea is to get E2.0 conference attendees together with other social media types - you can &lt;a href=&quot;http://twtvite.com/cvjjth&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;RSVP here&lt;/a&gt;.  The hashtag for the tweetup is #e2ct. Use it wisely.&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;A critical mass of social media leaders&lt;/span&gt;. &lt;/span&gt;Boston has plenty of stars to network with while you&#39;re in town, like &lt;a href=&quot;http://oneforty.com/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Laura Fitton&lt;/a&gt;, &lt;a href=&quot;http://www.pr-squared.com/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Todd Defren&lt;/a&gt;, &lt;a href=&quot;http://mpdailyfix.com/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Ann Handley&lt;/a&gt;, &lt;a href=&quot;http://www.chrisbrogan.com/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Chris Brogan&lt;/a&gt;, &lt;a href=&quot;http://christine-major.com/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Christine Major&lt;/a&gt;, &lt;a href=&quot;http://twitter.com/jeffcutler&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Jeff Cutler&lt;/a&gt;, &lt;a href=&quot;http://stevegarfield.com/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Steve Garfield&lt;/a&gt;, &lt;a href=&quot;http://twitter.com/RobertCollins&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Bob Collins&lt;/a&gt;, &lt;a href=&quot;http://twitter.com/susank&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Susan Koutalakis&lt;/a&gt;, &lt;a href=&quot;http://twitter.com/akarlin&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Alexis Karlin&lt;/a&gt;, &lt;a href=&quot;http://doughaslam.com/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Doug Haslam&lt;/a&gt;, &lt;a href=&quot;http://www.thesocialorganization.com/&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot; target=&quot;_blank&quot;&gt;Rachel Happe&lt;/a&gt;, &lt;a href=&quot;http://adverlab.blogspot.com/&quot; target=&quot;_blank&quot;&gt;Ilya Vedrashko&lt;/a&gt;, and surely more that I&#39;ve missed. &lt;/li&gt;
&lt;/ol&gt;
Trust me, Boston is best visited in summer.  If you&#39;ll be around for the conference, let me know!&lt;br&gt;&lt;ol&gt;
&lt;/ol&gt;
&lt;/div&gt;
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    </entry>
    <entry>
        <title>Book Review: The Blue Sweater</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/06/the-blue-sweater.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/06/the-blue-sweater.html" thr:count="4" thr:updated="2009-07-13T12:20:19-04:00" />
        <id>tag:typepad.com,2003:post-67453521</id>
        <published>2009-06-02T06:02:00-04:00</published>
        <updated>2009-06-08T12:54:26-04:00</updated>
        <summary>In September 2008, I was invited by Gay Gaddis of T3 to speak at the C200 Conference in Dallas. At the conference, Jacqueline Novogratz of the Acumen Fund was presented with an award for philanthropic efforts in emerging economies. She discussed a couple of powerful personal stories of her experience with water in India and mosquito nets in Africa. Her stories are collected and published in her book, The Blue Sweater. In February 2009, Seth Godin offered a copy of...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Culture at large" />
        
        
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&lt;script type=&quot;text/javascript&quot; src=&quot;http://tweetmeme.com/i/scripts/button.js&quot;&gt;&lt;/script&gt;&lt;/div&gt;

&lt;div style=&quot;float: right; margin-left: 10px; margin-bottom: 10px;&quot;&gt; &lt;a href=&quot;http://www.thebluesweater.com/&quot; target=&quot;_blank&quot;&gt;&lt;img  src=&quot;http://farm3.static.flickr.com/2462/3578799952_a32c92af3c_m.jpg&quot; style=&quot;border: 1px solid #000000;&quot; title=&quot;The Blue Sweater&quot;&gt;&lt;/a&gt;&lt;/div&gt;

&lt;p&gt;In September 2008, I was invited by &lt;a href=&quot;http://www.t-3.com/people/gay_gaddis&quot; target=&quot;_blank&quot;&gt;Gay Gaddis&lt;/a&gt; of T3 to speak at the &lt;a href=&quot;http://www.beingpeterkim.com/2008/09/my-day-with-the.html&quot; target=&quot;_blank&quot;&gt;C200 Conference&lt;/a&gt; in Dallas.  At the conference, &lt;a href=&quot;http://www.ted.com/index.php/speakers/jacqueline_novogratz.html&quot; target=&quot;_blank&quot;&gt;Jacqueline Novogratz&lt;/a&gt; of the Acumen Fund was presented with an award for philanthropic efforts in emerging economies.  She discussed a couple of powerful personal stories of her experience with water in India and mosquito nets in Africa.  Her stories are collected and published in her book, &lt;a href=&quot;http://www.thebluesweater.com/&quot; target=&quot;_blank&quot;&gt;The Blue Sweater&lt;/a&gt;.  &lt;/p&gt;&lt;p&gt;In February 2009, Seth Godin &lt;a href=&quot;http://sethgodin.typepad.com/seths_blog/2009/02/citizen-reviewer.html&quot; target=&quot;_blank&quot;&gt;offered a copy of Novogratz&#39;s book to citizen reviewers&lt;/a&gt; and I took him up on the offer.  I received a copy in March from &lt;a href=&quot;http://sashadichter.wordpress.com/about/&quot; target=&quot;_blank&quot;&gt;Sasha Dichter&lt;/a&gt;, who works at the &lt;a href=&quot;http://twitter.com/acumenfund&quot; target=&quot;_blank&quot;&gt;Acumen Fund&lt;/a&gt;.&lt;/p&gt;&lt;div&gt;&lt;div&gt;If you have ever been interested in driving change in the world, you should read this book.  It offers clear perspective on the realities of making a difference.&lt;/div&gt;&lt;br&gt;&lt;div&gt;I thought a long time about what I&#39;d say in a review of the book.  But most of the lessons I took away were reflections on how Novogratz&#39;s life made me recall my own upbringing, career choices, and future outlook. Some of my high-level takeaways:&lt;/div&gt;&lt;div&gt;&lt;ul&gt;
&lt;li&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;We all have choices&lt;/span&gt;. It&#39;s tough to know which ones are &quot;correct&quot; in advance, but the key is how you respond to the emergent outcomes you encounter along the way.&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Meaningful results take time&lt;/span&gt;.  Achieving success at scale takes a lot of hard work over years of foundational work.  This lesson is absent from today&#39;s instant gratification society.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Things change&lt;/span&gt;.  The world is a different place today and to get value from history, you need to study strategy and adapt tactics.  Simply copying behaviors won&#39;t do much for you.&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;&lt;div&gt;For a more traditional style review, I&#39;ll point you to an excellent video by &lt;a href=&quot;http://educationinnovation.typepad.com/about.html&quot; target=&quot;_blank&quot;&gt;Robert Jacobs&lt;/a&gt; (length 12:34):&lt;br&gt;&lt;/div&gt;&lt;br&gt;
&lt;center&gt;
&lt;object classid=&quot;clsid:D27CDB6E-AE6D-11cf-96B8-444553540000&quot; height=&quot;288&quot; id=&quot;viddler&quot; width=&quot;437&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.viddler.com/player/e2351d20/&quot;&gt;&lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;embed allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; height=&quot;288&quot; name=&quot;viddler&quot; src=&quot;http://www.viddler.com/player/e2351d20/&quot; type=&quot;application/x-shockwave-flash&quot; width=&quot;437&quot;&gt;&lt;/object&gt;
&lt;/center&gt;
&lt;br&gt;&lt;div&gt;I&#39;m ready to share my copy of the book with someone else who can learn from the story and help share the lessons therein with others.  &lt;strike&gt;If you&#39;re interested, send me your name and address via email.&lt;/strike&gt;  I&#39;ll pass it along with the same expectation that you read it, blog about it, and pass it along as well.  UPDATE: I&#39;m sending my copy along to &lt;a href=&quot;http://twitter.com/hallicious&quot; target=&quot;_blank&quot;&gt;Chris Hall&lt;/a&gt; at &lt;a href=&quot;http://www.chrisbrogan.com/more-fun-than-talking-about-insurance/&quot; target=&quot;_blank&quot;&gt;Humana&lt;/a&gt;, who blogs at &lt;a href=&quot;http://www.hallicious.com/&quot; target=&quot;_blank&quot;&gt;hallicious.com&lt;/a&gt;.  Chris is part of Humana&#39;s Innovation Center and in a great position to drive change similar to that which &lt;a href=&quot;http://twitter.com/jnovogratz&quot; target=&quot;_blank&quot;&gt;Novogratz&lt;/a&gt; has written about.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Thanks!&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Most Popular Posts: May 2009</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/most-popular-posts-may-2009.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/most-popular-posts-may-2009.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67490631</id>
        <published>2009-05-31T23:59:00-04:00</published>
        <updated>2009-07-01T08:40:58-04:00</updated>
        <summary>At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In May, the top ten posts were: A List of Social Media Marketing Examples Aggregate or be aggregated &quot;Google Me&quot; business cards Social Media Predictions 2009 The headfake A framework for measuring social media Analysis of a wiki of social media marketing examples Some weak ties were meant to stay...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Admin" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="line-height: 19px; "></span></p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog<a href="http://www.beingpeterkim.com">.</a> In May, the top ten posts were:</p><div><ol style="margin-top: 10px; margin-bottom: 10px; "><li><a href="http://www.beingpeterkim.com/2008/09/ive-been-thinki.html" style="text-decoration: underline; color: #003366; ">A List of Social Media Marketing Examples</a></li>
<li><a href="http://www.beingpeterkim.com/2009/05/aggregate-or-be-aggregated.html">Aggregate or be aggregated</a>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2009/05/google-cards.html">&quot;Google Me&quot; business cards</a>&#0160;</span>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2008/12/social-media-2009.html" style="color: blue; text-decoration: underline; cursor: pointer; ">Social Media Predictions 2009</a></li>
<li><span><a href="http://www.beingpeterkim.com/2009/05/the-headfake.html">The headfake</a></span></li>
<li><span><a href="http://www.beingpeterkim.com/2008/09/a-framework-for.html" style="color: blue; text-decoration: underline; cursor: pointer; ">A framework for measuring social media</a> </span> </li>
<li><span><a href="http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html">Analysis of a wiki of social media marketing examples</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2009/05/some-weak-ties-were-meant-to-stay-weak.html">Some weak ties were meant to stay weak</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2009/05/some-thoughts-on-twitter-autofollowing.html">Some thoughts on Twitter autofollowing</a>&#0160;</span>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2008/07/applying-game-m.html">Applying game mechanics to social media</a></li>
</ol>
<div>One of the main reasons I write these month-end reflection posts is to provide you with links in case you missed any content as it happened. Blog content can be both highly perishable and easy to miss.<br /></div></div><p></p>
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</content>


    </entry>
    <entry>
        <title>Some weak ties were meant to stay weak</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/some-weak-ties-were-meant-to-stay-weak.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/some-weak-ties-were-meant-to-stay-weak.html" thr:count="3" thr:updated="2009-05-28T18:29:13-04:00" />
        <id>tag:typepad.com,2003:post-66576135</id>
        <published>2009-05-26T05:26:00-04:00</published>
        <updated>2009-06-08T12:53:16-04:00</updated>
        <summary>If you&#39;re a Facebook user, you know that other users don&#39;t know when you remove them as a friend and vice versa. (Unless you&#39;re paying specific attention to that person&#39;s updates and suddenly they disappear.) If you can get over the ego bruise, I think you&#39;ll find that unfriending is a good thing for your social network. Kate Niederhoffer outlines a few reasons why people prune their networks: Informational / Strength of bond Permissive / Visibility Identity Claim / Reputation...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
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&lt;div style=&quot;float: right; margin-left: 10px; margin-bottom: 10px;&quot;&gt; &lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/505158670/&quot;&gt;&lt;img  src=&quot;http://farm1.static.flickr.com/221/505158670_d3b18d2e95_m.jpg&quot; style=&quot;border: 1px solid #000000;&quot; title=&quot;Fishing net&quot;&gt;&lt;/a&gt;&lt;/div&gt;&lt;p&gt;

&lt;/p&gt;&lt;div&gt;If you&#39;re a Facebook user, you know that other users don&#39;t know when you remove them as a friend and vice versa.  (Unless you&#39;re paying specific attention to that person&#39;s updates and suddenly they disappear.)&lt;/div&gt;&lt;br&gt;&lt;div&gt;If you can get over the ego bruise, I think you&#39;ll find that unfriending is a good thing for your social network.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Kate Niederhoffer outlines a few reasons &lt;a href=&quot;http://socialabacus.blogspot.com/2008/09/you-unfriended-me.html&quot; target=&quot;_blank&quot;&gt;why people prune their networks&lt;/a&gt;:&lt;/div&gt;&lt;div&gt;&lt;ul&gt;
&lt;li&gt;Informational / Strength of bond&lt;/li&gt;
&lt;li&gt;Permissive /  Visibility&lt;/li&gt;
&lt;li&gt;Identity Claim / Reputation Management &lt;/li&gt;
&lt;/ul&gt;
These factors go both ways, of course.&lt;/div&gt;&lt;br&gt;&lt;div&gt;With the rise of social networks and hyperconnectivity, I think we&#39;re biased to believe that all weak ties should be made stronger.  But just because they CAN be doesn&#39;t mean they SHOULD be.  &lt;a href=&quot;http://darmano.typepad.com/logic_emotion/2009/03/friendship-isnt-dead-the-strengthening-of-loose-ties.html&quot; target=&quot;_blank&quot;&gt;Friendship isn&#39;t dead&lt;/a&gt;, but in some cases it needs to be taken off of social media life support.&lt;br&gt;&lt;/div&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>&quot;Google me&quot; business cards</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/google-cards.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/google-cards.html" thr:count="26" thr:updated="2009-06-13T15:21:15-04:00" />
        <id>tag:typepad.com,2003:post-66915857</id>
        <published>2009-05-22T05:22:00-04:00</published>
        <updated>2009-06-08T12:57:51-04:00</updated>
        <summary>I got a free pack of these after creating a Google Profile and a heads up from Lifehacker. What do you think - interesting, arrogant, or something else?</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Networking" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;center&gt;&lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/3533072113/&quot;&gt;
&lt;img  src=&quot;http://farm3.static.flickr.com/2341/3533072113_12bd9d86cc.jpg&quot; style=&quot;border: 1px solid #000000;&quot; title=&quot;Google business card&quot;&gt;
&lt;/a&gt;
&lt;p&gt;&lt;/p&gt;&lt;/center&gt;&lt;p&gt;I got a free pack of these after creating a &lt;a href=&quot;http://www.google.com/support/accounts/bin/answer.py?hl=en&amp;amp;answer=97703&quot; target=&quot;_blank&quot;&gt;Google Profile&lt;/a&gt; and a &lt;a href=&quot;http://lifehacker.com/5236055/order-free-google-profile-business-cards-for-a-limited-time&quot; target=&quot;_blank&quot;&gt;heads up from Lifehacker&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;What do you think - interesting, arrogant, or something else?&lt;/p&gt;

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</content>


    </entry>
    <entry>
        <title>Is your social media activity a safety net?</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/is-your-social-media-activity-a-safety-net.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/is-your-social-media-activity-a-safety-net.html" thr:count="10" thr:updated="2009-05-22T09:08:56-04:00" />
        <id>tag:typepad.com,2003:post-66575855</id>
        <published>2009-05-19T05:19:00-04:00</published>
        <updated>2009-06-08T14:10:20-04:00</updated>
        <summary>For more visit MASS MoCA I&#39;ve been on LinkedIn for almost five years (you can find this information on your Account &amp; Settings tab). Over the years, I noticed that once in a while when I clicked over to the person behind a connection request, they&#39;d have recently connected to dozens of people. Shortly thereafter, that person would announce that they&#39;d taken on a new role at a new company. As social media has proliferated, I see more people getting...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Culture at large" />
        
        
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&lt;div style=&quot;float: right; margin-left: 10px; margin-bottom: 10px;&quot;&gt; &lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/235470340/&quot;&gt;&lt;img  src=&quot;http://farm1.static.flickr.com/87/235470340_92c1124ac2_m.jpg&quot; style=&quot;border: 1px solid #000000;&quot; title=&quot;Fishing net&quot;&gt;&lt;/a&gt; &lt;br&gt; &lt;span style=&quot;font-size: 0.9em; margin-top: 0px;&quot;&gt; &lt;center&gt;&lt;span style=&quot;font-size: 9px; font-family: Georgia; font-style: italic; &quot;&gt;For more visit &lt;a href=&quot;http://www.massmoca.org/index.php&quot; target=&quot;_blank&quot;&gt;MASS MoCA&lt;/a&gt;&lt;/span&gt;&lt;/center&gt;&lt;/span&gt;&lt;/div&gt;&lt;p&gt;

&lt;/p&gt;&lt;div&gt;I&#39;ve been on &lt;a href=&quot;http://www.linkedin.com/in/peterkim&quot; target=&quot;_blank&quot;&gt;LinkedIn&lt;/a&gt; for almost five years (you can find this information on your &lt;a href=&quot;https://www.linkedin.com/secure/settings?trk=hb_acc&quot; target=&quot;_blank&quot;&gt;Account &amp;amp; Settings&lt;/a&gt; tab).  Over the years, I noticed that once in a while when I clicked over to the person behind a connection request, they&#39;d have recently connected to dozens of people.  Shortly thereafter, that person would announce that they&#39;d taken on a new role at a new company.&lt;/div&gt;&lt;br&gt;&lt;div&gt;As social media has proliferated, I see more people getting involved to support their company brands - or just building their own.  (THE resource on how to do this effectively is &lt;a href=&quot;http://danschawbel.com/&quot; target=&quot;_blank&quot;&gt;Dan Schwabel&lt;/a&gt;&#39;s &lt;a href=&quot;http://personalbrandingbook.com/&quot; target=&quot;_blank&quot;&gt;Me 2.0&lt;/a&gt;.)  These days it&#39;s not just LinkedIn connections, but new blogs, Twitter accounts, and ramped up public speaking appearances.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Don&#39;t get me wrong - there&#39;s nothing negative at all about this.  In today&#39;s world of work, we all need a strong safety net and social media channels provide raw material, with a different thread gauges.  But you should know that weaving a solid net takes time - and you need to start before you really need it.  (For lessons on how to do this, here&#39;s some thoughts I shared last December on &lt;a href=&quot;http://www.beingpeterkim.com/2008/12/community-preparedness.html&quot; target=&quot;_blank&quot;&gt;Warren Sukernek&#39;s successful job search&lt;/a&gt;.)&lt;/div&gt;&lt;br&gt;&lt;div&gt;Also be aware that people are watching.  And it&#39;s not just your potential future employers and colleagues, it&#39;s your current and past employers and colleagues as well.  This is public, after all.  So you may not need the old routine about a lot of sudden doctor&#39;s appointments anymore, but your boss might know what&#39;s going on anyway just by the digital breadcrumb trail of posts and tweets that you&#39;re leaving behind.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Better start weaving before you need to go fishing.&lt;/div&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Involuntary advertising exploitation</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/involuntary-advertising-exploitation.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/involuntary-advertising-exploitation.html" thr:count="8" thr:updated="2009-05-28T15:07:21-04:00" />
        <id>tag:typepad.com,2003:post-66789229</id>
        <published>2009-05-14T17:28:45-04:00</published>
        <updated>2009-06-08T14:10:53-04:00</updated>
        <summary>This sign was on the curb outside the Austin airport. If someone don&#39;t consent to being exploited in any media ever as stated, how are they supposed to fly home?</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Advertising" />
        
        
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&lt;img  src=&quot;http://farm4.static.flickr.com/3074/3532138930_5775a0629c.jpg&quot; style=&quot;border: 1px solid #000000;&quot; title=&quot;Crowd Release Notice&quot;&gt;
&lt;/a&gt;
&lt;p&gt;&lt;/p&gt;&lt;/center&gt;&lt;p&gt;This sign was on the curb outside the Austin airport.  If someone don&#39;t consent to being exploited in any media ever as stated, how are they supposed to fly home?&lt;/p&gt;
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    </entry>
    <entry>
        <title>Some thoughts on Twitter autofollowing</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/some-thoughts-on-twitter-autofollowing.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/some-thoughts-on-twitter-autofollowing.html" thr:count="11" thr:updated="2009-05-15T19:29:23-04:00" />
        <id>tag:typepad.com,2003:post-66680251</id>
        <published>2009-05-12T09:43:51-04:00</published>
        <updated>2009-06-08T14:11:35-04:00</updated>
        <summary>Six weeks ago, I got a note from Biz Stone at Twitter, as did an unspecified number of other users who had autofollowing enabled on our accounts. The core of his message: &quot;We&#39;re going to discontinue autofollow because this behavior sends the wrong message. Namely, it is unlikely that anyone can actually read tweets from thousands of accounts which makes this activity disingenuous.&quot; Users can still do this via third party services like Socialtoo and @hallicious asks if autofollowing is...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social computing" />
        
        
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&lt;script type=&quot;text/javascript&quot;&gt; 
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&lt;div&gt;&lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/2916182069/&quot; style=&quot;float: right;&quot;&gt;&lt;img  alt=&quot;o_O&quot; border=&quot;0&quot; class=&quot;at-xid-6a00d8341c04e353ef01156f80b4bf970c &quot; src=&quot;http://farm4.static.flickr.com/3085/2916182069_62d146f530_o.jpg&quot; style=&quot;margin: 0px 0px 5px 5px;&quot; title=&quot;bots autofollow&quot;&gt;&lt;/a&gt;&lt;/div&gt;&lt;p&gt;Six weeks ago, I got a note from Biz Stone at Twitter, as did an unspecified number of other users who had autofollowing enabled on our accounts.  The core of his message:  &quot;&lt;span style=&quot;font-style: italic;&quot;&gt;We&#39;re going to discontinue autofollow because this behavior sends the wrong message. Namely, it is unlikely that anyone can actually read tweets from thousands of accounts which makes this activity disingenuous.&lt;/span&gt;&quot;&lt;/p&gt;&lt;p&gt;Users can still do this via third party services like Socialtoo and @&lt;a href=&quot;http://twitter.com/hallicious&quot; target=&quot;_blank&quot;&gt;hallicious&lt;/a&gt; asks if &lt;a href=&quot;http://www.hallicious.com/2009/05/is-twitter-auto-follow-good-or-bad/&quot; target=&quot;_blank&quot;&gt;autofollowing is good or bad&lt;/a&gt; and if the ends justify the means.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Spam is clearly increasing on the site as new users open accounts with hopes of getting rick quick.  Autofollowing exacerbates the issue.&lt;/p&gt;&lt;p&gt;I wrote a response to Biz at Twitter, asking:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;blockquote class=&quot;webkit-indent-blockquote&quot;&gt;&lt;p&gt;- What would happen if Twitter masked the actual numbers of following/followers displayed?  (Similar to LinkedIn&#39;s 500+) &lt;/p&gt;&lt;p&gt;- What if Twitter enabled segmentation on-site (e.g. Facebook friend lists, Friendfeed rooms, or WeFollow tags) or filtered-only following?&lt;/p&gt;&lt;p&gt;- What if Twitter offered analytics?  Would user behavior change?  E.g. &lt;a href=&quot;http://twitter.mailana.com/&quot; target=&quot;_blank&quot;&gt;Mailana&lt;/a&gt; shows I only message 150 people anyway, so why follow more?&lt;/p&gt;&lt;p&gt;- What if Twitter charged users who apply a &quot;reach and frequency&quot; broadcast approach, for whom autofollow and stats are quite important?  (Hello, freemium.)&lt;/p&gt;&lt;/blockquote&gt;&lt;div&gt;&lt;div&gt;&lt;div&gt;&lt;ul&gt;
&lt;/ul&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>The headfake</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/the-headfake.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/the-headfake.html" thr:count="22" thr:updated="2009-05-19T10:58:35-04:00" />
        <id>tag:typepad.com,2003:post-66523721</id>
        <published>2009-05-11T05:11:00-04:00</published>
        <updated>2009-06-08T14:12:07-04:00</updated>
        <summary>Have you ever had something like this happen to you? You correspond with someone online for weeks, maybe months. Then finally it turns out that the two of you will be in the same place at the same time, e.g. an industry conference. You happen to notice a familiar name on a conference badge among the dozens passing by in the hallway and it&#39;s your online buddy. But you didn&#39;t recognize him/her because...they look nothing like their avatar picture. Well....</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Culture at large" />
        
        
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&lt;script type=&quot;text/javascript&quot; src=&quot;http://tweetmeme.com/i/scripts/button.js&quot;&gt;&lt;/script&gt;&lt;/div&gt;

&lt;div&gt;&lt;a href=&quot;http://www.urbandictionary.com/define.php?term=O_O&quot; style=&quot;float: right;&quot;&gt;&lt;img  alt=&quot;o_O&quot; border=&quot;0&quot; class=&quot;at-xid-6a00d8341c04e353ef01156f80b4bf970c &quot; src=&quot;http://beingpeterkim.typepad.com/.a/6a00d8341c04e353ef01156f80b4bf970c-800wi&quot; style=&quot;margin: 0px 0px 5px 5px;&quot; title=&quot;O_O&quot;&gt;&lt;/a&gt;&lt;/div&gt;&lt;p&gt;Have you ever had something like this happen to you?&lt;/p&gt;&lt;div&gt;You correspond with someone online for weeks, maybe months.  Then finally it turns out that the two of you will be in the same place at the same time, e.g. an industry conference.  You happen to notice a familiar name on a conference badge among the dozens passing by in the hallway and it&#39;s your online buddy.&lt;/div&gt;&lt;br&gt;&lt;div&gt;But you didn&#39;t recognize him/her because...&lt;span style=&quot;font-weight: bold;&quot;&gt;they look nothing like their avatar picture&lt;/span&gt;.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Well.  I&#39;ve decided on an appropriate term to describe this phenomenon:  the &lt;span style=&quot;font-weight: bold;&quot;&gt;headfake&lt;/span&gt;.&lt;/div&gt;&lt;blockquote class=&quot;webkit-indent-blockquote&quot;&gt;&lt;p&gt;&lt;span style=&quot;font-style: italic; &quot;&gt;Definition&lt;/span&gt;:  Headfake, noun.  A situation in which you are familiar with a person&#39;s avatar picture, which gives you an inaccurate idea of how that person appears in real life.&lt;/p&gt;&lt;/blockquote&gt;&lt;div&gt;I know I&#39;ve headfaked people myself; at SXSW this year, someone told me I look a lot older in my picture than I really am.  Another said that I&#39;m a lot taller in real life than my picture would indicate.  (I think these might indicate that I need a &lt;a href=&quot;http://twitter.com/peterkim&quot; target=&quot;_blank&quot;&gt;better avatar picture&lt;/a&gt;.)&lt;br&gt;&lt;/div&gt;&lt;br&gt;&lt;div&gt;So...ever been headfaked?  Let us know in the comments, anonymity will be honored!&lt;/div&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Aggregate or be aggregated</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/aggregate-or-be-aggregated.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/aggregate-or-be-aggregated.html" thr:count="13" thr:updated="2009-05-08T00:03:40-04:00" />
        <id>tag:typepad.com,2003:post-66375475</id>
        <published>2009-05-05T05:05:00-04:00</published>
        <updated>2009-06-08T14:12:41-04:00</updated>
        <summary>An idea has been floating around in my head ever since we began working with Workstreamer. Or maybe not just an idea as much as the seed for a manifesto. Perhaps just a strategic principle. Aggregate or be aggregated. It&#39;s been bugging me for months, with roots in the portal wars of the mid-1990s. At the time every internet company&#39;s obsession was eyeballs. AOL, Excite, Yahoo!, Lycos, et al. were busy fighting to become your browser&#39;s default web page by...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Strategy" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;div style=&quot;float: left; margin-right: 10px; margin-bottom: 10px;&quot;&gt;
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&lt;p&gt;An idea has been floating around in my head ever since we began working with &lt;a href=&quot;http://workstreamer.com/&quot; target=&quot;_blank&quot;&gt;Workstreamer&lt;/a&gt;.  Or maybe not just an idea as much as the seed for a manifesto.  Perhaps just a strategic principle.&lt;/p&gt;&lt;div style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Aggregate or be aggregated.&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;text-align: center;&quot;&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;It&#39;s been bugging me for months, with roots in the portal wars of the mid-1990s.  At the time every internet company&#39;s obsession was eyeballs.  AOL, Excite, Yahoo!, Lycos, et al. were busy fighting to become your browser&#39;s default web page by aggregating the best content.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Then we had the rise of e-commerce.  I built and managed PUMA&#39;s online stores, watching comparison shopping engines like MySimon and Froogle fight for attention as one-stop product information aggregators.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Most recently, social networks have become relationship aggregators.  Friendster, then MySpace, now Facebook.  Maybe Twitter will continue its meteoric rise and topple Facebook.  It actually doesn&#39;t matter.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Here&#39;s why.  The path to maximum value capture for all of these companies is by &lt;a href=&quot;http://en.wikipedia.org/wiki/Pwn&quot; target=&quot;_blank&quot;&gt;pwn&lt;/a&gt;ing a space.  The more you dominate, the more money you make, and the less you want someone else siphoning off your eyeballs, affiliate clicks, or active users.  So services establish barriers, API limits, etc. - and they ultimately end up as walled gardens, valuable only to those who don&#39;t eat apples and are content to frolic inside.  This won&#39;t work in the long run because &lt;a href=&quot;http://en.wikipedia.org/wiki/Information_wants_to_be_free&quot; target=&quot;_blank&quot;&gt;information wants to be free&lt;/a&gt;.&lt;/div&gt;&lt;br&gt;&lt;div&gt;And Google is the master aggregator.&lt;/div&gt;&lt;br&gt;&lt;div&gt;All those portals that didn&#39;t work out?  Google.  Need click-throughs to product listings?  Google.  Walled garden social network?  In 2007, Facebook &lt;a href=&quot;http://gigaom.com/2007/09/05/facebook-open-to-public-search/&quot; target=&quot;_blank&quot;&gt;opened up to public search&lt;/a&gt;.  Earlier this year, Twitter &lt;a href=&quot;http://www.techcrunch.com/2009/03/24/twitter-tweaks-its-title-tags-for-better-google-juice/&quot; target=&quot;_blank&quot;&gt;changed its title structure&lt;/a&gt; for better search indexing.  &lt;a href=&quot;http://herecomeseverybody.org/&quot; target=&quot;_blank&quot;&gt;Here comes everybody&lt;/a&gt;...no wait, it&#39;s just Google again.&lt;/div&gt;&lt;br&gt;&lt;div&gt;There&#39;s a lesson in here for brands, and it&#39;s not &quot;bow down to your Gmaster.&quot;  Fred Wilson recently blogged, &quot;&lt;a href=&quot;http://www.avc.com/a_vc/2009/04/celebrating-aggregation.html&quot; target=&quot;_blank&quot;&gt;aggregation is the central element of distributing content on the web&lt;/a&gt;.&quot;  Steve Rubel hails &lt;a href=&quot;http://www.micropersuasion.com/2009/05/the-end-of-the-destination-web-era.html&quot; target=&quot;_blank&quot;&gt;the end of the destination web era&lt;/a&gt;.   Jeremiah Owyang lets you know about &lt;a href=&quot;http://www.web-strategist.com/blog/2007/05/29/web-strategy-how-to-evolve-your-irrelevant-corporate-website/&quot; target=&quot;_blank&quot;&gt;your irrelevant corporate website&lt;/a&gt;.  Let&#39;s face it: your corporate website is sunk cost.&lt;/div&gt;&lt;br&gt;&lt;div&gt;An answer is inherent in social business design.  It&#39;s not command-and-control, nor is it inmates running the asylum.  It&#39;s a measured approach to how people, process, and technology can be applied to create value.  It&#39;s about proactive aggregation, not reactive right-click copy protection.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Aggregate or be aggregated.&lt;/div&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Most Popular Posts: April 2009</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/most-popular-posts-april-2009.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/most-popular-posts-april-2009.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66265543</id>
        <published>2009-05-02T05:02:00-04:00</published>
        <updated>2009-05-02T05:02:00-04:00</updated>
        <summary>At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In April, the top ten posts were: A List of Social Media Marketing Examples Analysis of a wiki of social media marketing examples Social Media Predictions 2009 A framework for measuring social media Welcome to David Armano Recap on P&amp;G Digital Night #w2e #smfail Applying game mechanics to social media...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Admin" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="line-height: 19px; "></span></p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog<a href="http://www.beingpeterkim.com">.</a> In April, the top ten posts were:</p><div><ol style="margin-top: 10px; margin-bottom: 10px; "><li><a href="http://www.beingpeterkim.com/2008/09/ive-been-thinki.html" style="text-decoration: underline; color: #003366; ">A List of Social Media Marketing Examples</a></li>
<li><span><a href="http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html" style="color: blue; text-decoration: underline; cursor: pointer; ">Analysis of a wiki of social media marketing examples</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2008/12/social-media-2009.html" style="color: blue; text-decoration: underline; cursor: pointer; ">Social Media Predictions 2009</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2008/09/a-framework-for.html" style="color: blue; text-decoration: underline; cursor: pointer; ">A framework for measuring social media</a>&#0160;</span>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2009/04/welcome-to-david-armano.html" target="_blank">Welcome to David Armano</a>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2009/03/recap-pg-digital-night.html" style="color: blue; text-decoration: underline; cursor: pointer; ">Recap on P&amp;G Digital Night</a>&#0160;</span>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2009/04/w2e-smfail.html" target="_blank">#w2e #smfail</a>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2008/07/applying-game-m.html" target="_blank">Applying game mechanics to social media</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2009/01/social-business.html" style="color: blue; text-decoration: underline; cursor: pointer; ">It&#39;s Time to Transform</a>&#0160;</span>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2009/02/input-requested-web-20-expo-session.html" target="_blank">Input requested: Web 2.0 Expo session</a></li>
</ol>
<div>Pretty straightforward lesson here - blog less, less traffic, with a higher percentage of returning visitors. &#0160;Older quality content starts to stand out. &#0160;Others have experienced and I will concur, Twitter is becoming as (if not more) important than Google in driving site traffic. &#0160;</div><br /></div><div><div>One of the main reasons I write these month-end reflection posts is to provide you with links in case you missed any content as it happened. Blog content can be both highly perishable and easy to miss.</div></div><p></p></div>
</content>


    </entry>
    <entry>
        <title>People-Powered Louisville</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/05/people-powered-louisville.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/05/people-powered-louisville.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66045409</id>
        <published>2009-05-01T05:01:00-04:00</published>
        <updated>2009-05-01T10:34:20-04:00</updated>
        <summary>For more Louisville pictures click here It&#39;s Derby Day tomorrow, which reminds me of the times I&#39;ve inhabited the infield on the first Saturday in May, along with all of the wonderful people one meets there. Things have changed a lot since I was first there 20 years ago and with lots of interesting things going on there today, driven by talented individuals. In no particular order, but in #followfriday style, here are some of the locals worth finding out...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="People" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div style="float: right; margin-left: 10px; margin-bottom: 10px;"> <a href="http://www.flickr.com/photos/beingpeterkim/3437502851/"><img src="http://farm4.static.flickr.com/3594/3437502851_8422b30b60_m.jpg" style="border: 1px solid #000000;" title="Churchill Downs" /></a> <br /> <span style="font-size: 0.9em; margin-top: 0px;"> <center><span style="font-size: 9px; font-family: Georgia; "><span style="font-style: italic;">For more Louisville pictures </span></span><a href="http://www.flickr.com/photos/beingpeterkim/sets/72157616706291582/" target="_blank"><span style="font-size: 9px; font-family: Georgia; "><span style="font-style: italic;">click here</span></span></a></center></span></div><p>

</p><div>It&#39;s <a href="http://www.kentuckyderby.com/2009/" target="_blank">Derby Day</a> tomorrow, which reminds me of the times I&#39;ve inhabited the infield on the first Saturday in May, along with all of the wonderful people one meets there. &#0160;Things have changed a lot since I was first there 20 years ago and with lots of interesting things going on there today, driven by talented individuals.<br /></div><br /><div>In no particular order, but in #<a href="http://wthashtag.com/wiki/Followfriday" target="_blank">followfriday</a> style, here are some of the locals worth finding out more about:</div><div><ul>
<li>Humana&#39;s Innovation team: <a href="http://twitter.com/chimoose" target="_blank">Greg Matthews</a>, <a href="http://twitter.com/hallicious" target="_blank">Chris Hall</a>, <a href="http://twitter.com/nethermind" target="_blank">Elle Waters</a>, <a href="http://twitter.com/naimul" target="_blank">Naimul Huq</a></li>
<li>Yum! Brands, @<a href="http://twitter.com/yumbrands" target="_blank">yumbrands</a>, <a href="http://twitter.com/toniewton" target="_blank">Toni Ewton</a>, <a href="http://twitter.com/MelissaKing" target="_blank">Melissa King</a>, <a href="http://twitter.com/kfc_colonel" target="_blank">KFC Colonel</a>, <a href="http://twitter.com/pizzahut" target="_blank">Pizza Hut</a></li>
<li>The team at Doe-Anderson: &#0160;<a href="http://twitter.com/jasonfalls" target="_blank">Jason Falls</a>, <a href="http://twitter.com/katfrench" target="_blank">Kat French</a>, <a href="http://twitter.com/davidfinch" target="_blank">David Finch</a></li>
<li>Formerly Yum!, now with HSR&#0160;<a href="http://twitter.com/nickhuhn" target="_blank">Nick Huhn</a></li>
<li><a href="http://louisvillegeekdinner.com/" target="_blank">Louisville geek dinner</a> founder and <a href="http://howwhiteami.com/" target="_blank">HowWhiteAmI.com</a> creator <a href="http://twitter.com/bdthomas" target="_blank">Ben Thomas</a></li>
<li>Amusement park designer <a href="http://twitter.com/kaydesigner" target="_blank">Kay Rupp</a></li>
<li>Proof On Main general manager <a href="http://twitter.com/brooksreitz" target="_blank">Brooks Reitz</a></li>
<li>My old high school friend <a href="http://twitter.com/JeremyPearman" target="_blank">Jeremy Pearman</a>&#0160;</li>
</ul>
</div><div>I&#39;ve also got my eye on the <a href="http://www.ideafestival.com/" target="_blank">Idea Festival</a> in September, which looks like a great event and good reason to visit Louisville. &#0160;And if you&#39;re from out of town, a nice place to stay is the <a href="http://www.21cmuseumhotel.com/" target="_blank">21c Museum Hotel</a>&#0160;attached to&#0160;<a href="http://www.proofonmain.com/" target="_blank">Proof On Main</a>.</div></div>
</content>


    </entry>
    <entry>
        <title>A visit with Humana&#39;s Innovation team</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/04/a-visit-with-humanas-innovation-team.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/04/a-visit-with-humanas-innovation-team.html" thr:count="1" thr:updated="2009-05-04T13:55:43-04:00" />
        <id>tag:typepad.com,2003:post-66053075</id>
        <published>2009-04-29T04:29:00-04:00</published>
        <updated>2009-04-29T04:29:00-04:00</updated>
        <summary>For more Humana pictures click here While in Louisville, I was invited to sit in on a meeting of Humana&#39;s Chamber of Commerce. It&#39;s a group of 18 individuals across the company who have interest and expertise in social media, meeting regularly to discuss how to make the company more social. Before the meeting, Chris Hall took me on a quick tour of the Innovation team&#39;s space, which includes a game lab, treadmill desk, and freewheel!n bicycle, among other concepts....</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div style="float: right; margin-left: 10px; margin-bottom: 10px;"> <a href="http://www.flickr.com/photos/beingpeterkim/3437584679/"><img src="http://farm4.static.flickr.com/3364/3437584679_dc72c645bb_m.jpg" style="border: 1px solid #000000;" title="Churchill Downs" /></a> <br /> <span style="font-size: 0.9em; margin-top: 0px;"> <center><span style="font-size: 9px; font-family: Georgia; "><span style="font-style: italic;">For more Humana pictures </span></span><a href="http://www.flickr.com/photos/beingpeterkim/tags/humana/" target="_blank"><span style="font-size: 9px; font-family: Georgia; "><span style="font-style: italic;">click here</span></span></a></center></span></div><p>

</p><div>While in Louisville, I was invited to sit in on a meeting of <a href="http://www.humana.com" target="_blank">Humana</a>&#39;s <a href="http://crumpleitup.com/blog/meeting-minds" target="_blank"></a><a href="http://www.fastforwardblog.com/2009/02/18/humana-opens-up-their-boardroom-via-twitter/" target="_blank">Chamber of Commerce</a>. &#0160;It&#39;s a group of 18 individuals across the company who have interest and expertise in social media, meeting regularly to discuss how to make the company more social.<br /></div><br /><div>Before the meeting, <a href="http://www.hallicious.com/" target="_blank">Chris Hall</a> took me on a quick tour of the <a href="http://crumpleitup.com/#/AboutUs" target="_blank">Innovation team</a>&#39;s space, which includes a <a href="http://www.flickr.com/photos/beingpeterkim/3437583713/" target="_blank">game lab</a>, <a href="http://www.flickr.com/photos/beingpeterkim/3438394310/" target="_blank">treadmill desk</a>, and <a href="http://www.freewheelinwaytogo.com/" target="_blank">freewheel!n bicycle</a>, among other concepts. &#0160;The team&#39;s goal is to integrate healthy living into lifestyles, which results in better outcomes for everyone.</div><br /><div>The Chamber of Commerce meeting was led by <a href="http://twitter.com/chimoose" target="_blank">Greg Matthews</a> and I was surprised to see that most of the discussion taking place in the room was being accurately reflected in the tweets of participants. &#0160;My assumption was that a level of selective filtering would be in place, but the content online very much mirrored the conversation.</div><br /><div>The topics of discussion for the day included <a href="http://louisvillepm.ning.com/" target="_blank">Louisville PM</a>, Humana&#39;s social media commons, network access vs. security, and <a href="http://www.beingpeterkim.com/2009/01/social-business.html" target="_blank">social business design</a>. &#0160;Humana operates in a highly regulated industry (healthcare) and it&#39;s commendable that these individuals are eager to engage.</div><br /><div>You can follow future meetings via #<a href="http://search.twitter.com/search?q=hcoc">hcoc</a> on Twitter.</div></div>
</content>


    </entry>
    <entry>
        <title>A trip to the Louisville Slugger museum and factory</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/04/louisville-slugger-museum-and-factory.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/04/louisville-slugger-museum-and-factory.html" thr:count="1" thr:updated="2009-04-28T09:07:26-04:00" />
        <id>tag:typepad.com,2003:post-66052595</id>
        <published>2009-04-27T04:27:00-04:00</published>
        <updated>2009-04-27T04:27:00-04:00</updated>
        <summary>I was in Louisville a few weeks ago and had to stop by Hillerich &amp; Bradsby&#39;s Louisville Slugger museum &amp; factory while in town. It opened in 1996 and is a place that any fan of the game needs to make a point to visit. I was lucky to get a sneak peek at renovations with executive director Anne Jewell the weekend before the new section opened to the public - and it&#39;s well worth the visit. A 120&#39; Babe...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Culture at large" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div>I was in Louisville a few weeks ago and had to stop by Hillerich &amp; Bradsby&#39;s <a href="http://www.sluggermuseum.org/" target="_blank">Louisville Slugger museum &amp; factory</a> while in town. &#0160;It opened in 1996 and is a place that any fan of the game needs to make a point to visit. &#0160;I was lucky to get a sneak peek at renovations with executive director Anne Jewell the weekend before the new section opened to the public - and it&#39;s well worth the visit.</div>

<table><tbody><tr><td>A 120&#39; Babe Ruth replica bat stands outside the museum entrance. This one&#39;s made of steel and weighs about 34 tons. Clearly the Paul Bunyan model.</td><td><div style="float: right; margin-left: 5px; margin-bottom: 5px;"> <a href="http://www.flickr.com/photos/beingpeterkim/3478430337/"><img src="http://farm4.static.flickr.com/3554/3478430337_7737d796a1_m.jpg" style="border: 1px solid #000000;" title="Louisville Slugger Museum &amp; Factory" /></a> <br /> <span style="font-size: 0.9em; margin-top: 0px;"> <center><span style="font-size: 9px; font-family: Georgia; "><span style="font-style: italic;">Courtesy Louisville Slugger Museum &amp; Factory </span></span></center></span></div></td></tr></tbody></table>

<table><tbody><tr><td><div style="float: right; margin-left: 5px; margin-bottom: 5px;"> <a href="http://www.flickr.com/photos/beingpeterkim/3438343704/"><img src="http://farm4.static.flickr.com/3409/3438343704_59168b9179_m.jpg" style="border: 1px solid #000000;" title="Hall of Fame Members" /></a></div></td>

<td><div>In the entryway, there&#39;s a wall of signatures plate of the hall of fame batters who&#39;ve used Louisville Slugger bats - which comprises over 80% of inductees. &#0160;The most surprising fact to me was the average annual contract value - unlike megamillion dollar footwear and apparel deals, most contracts are in the 5 figure range.</div></td></tr></tbody></table>

<table><tbody><tr><td>The first exhibit you&#39;ll see in the new section is a case of game-used bats from <a href="http://www.flickr.com/photos/beingpeterkim/3438342358/" target="_blank">Mickey Mantle</a>, <a href="http://www.flickr.com/photos/beingpeterkim/3437532643/" target="_blank">Rod Carew</a>, <a href="http://www.flickr.com/photos/beingpeterkim/3437532317/" target="_blank">Jim Thome</a>, and <a href="http://www.flickr.com/photos/beingpeterkim/3437532049/" target="_blank">David Ortiz</a>. &#0160;Visitors can don a pair of cotton gloves and heft one of these magic sticks to home plate for a pose and picture.</td><td><div style="float: right; margin-left: 5px; margin-bottom: 5px;"> <a href="http://www.flickr.com/photos/beingpeterkim/3437533715/"><img src="http://farm4.static.flickr.com/3562/3437533715_14a3f28a67_m.jpg" style="border: 1px solid #000000;" title="Big Papi&#39;s Bat" /></a></div></td></tr></tbody></table>

<table><tbody><tr><td><div style="float: right; margin-left: 5px; margin-bottom: 5px;"> <a href="http://www.flickr.com/photos/beingpeterkim/3438340316/"><img src="http://farm4.static.flickr.com/3612/3438340316_fa5db6e351_m.jpg" style="border: 1px solid #000000;" title="Hall of Fame Members" /></a></div></td><td><div>The new section has plenty of kids activities, a good mix of <a href="http://www.flickr.com/photos/beingpeterkim/3437531685/" target="_blank">hands-on exploration</a> and historic explanation. You&#39;ll get surprisingly close to lumber used by Joe Dimaggio (the bat from his 56 game hitting streak), <a href="http://www.flickr.com/photos/beingpeterkim/3438340316/" target="_blank">Hank Aaron</a> (the one he used to hit home run #700), and <a href="http://www.flickr.com/photos/beingpeterkim/3438338700/" target="_blank">Babe Ruth</a> (notched once for every home run he hit that year).</div></td></tr></tbody></table>

<table><tbody><tr><td>The museum also had the foresight over the past year to plan a Presidential exhibit. Originally the collection contained signed baseballs from John McCain and Hillary Clinton - now the <a href="http://www.flickr.com/photos/beingpeterkim/3438339572/" target="_blank">Barack Obama baseball</a> sits on display alone.</td><td><div style="float: right; margin-left: 5px; margin-bottom: 5px;"> <a href="http://www.flickr.com/photos/beingpeterkim/3438339572/"><img src="http://farm4.static.flickr.com/3611/3438339572_452588c653_m.jpg" style="border: 1px solid #000000;" title="Signed Presidential Baseball" /></a></div></td></tr></tbody></table>

<table><tbody><tr><td><div style="float: right; margin-left: 5px; margin-bottom: 5px;"> <a href="http://www.flickr.com/photos/beingpeterkim/3478430377/"><img src="http://farm4.static.flickr.com/3309/3478430377_07a9e6c77c_m.jpg" style="border: 1px solid #000000;" title="Louisville Slugger Museum &amp; Factory" /></a> <br /> <span style="font-size: 0.9em; margin-top: 0px;"> <center><span style="font-size: 9px; font-family: Georgia; "><span style="font-style: italic;">Courtesy Louisville Slugger Museum &amp; Factory </span></span></center></span></div></td><td><div>Visitors can take a factory tour and see live production. One side churns out professional models, retail and minor leaguers on the other. The day I was there, a cart of <a href="http://mlb.mlb.com/news/article.jsp?ymd=20081118&amp;content_id=3683215&amp;vkey=news_mlb&amp;fext=.jsp&amp;c_id=mlb" target="_blank">Dustin Pedroia</a> bats was waiting to be shipped out. The factory keeps a database of all player specs which includes length, weight, grain width, color, etc. You can have a personalized bat made to order, then step over to a batting cage and try it out vs. a 90-mph fastball.</div></td></tr></tbody></table>


<br /><br /><div>That&#39;s all from the factory and museum...more from Louisville later this week.</div></div>
</content>


    </entry>
    <entry>
        <title>Guest Post on ZDNet&#39;s Social Business blog</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/04/guest-post-on-zdnets-social-business-blog.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/04/guest-post-on-zdnets-social-business-blog.html" thr:count="1" thr:updated="2009-04-20T18:14:15-04:00" />
        <id>tag:typepad.com,2003:post-65770331</id>
        <published>2009-04-20T15:54:49-04:00</published>
        <updated>2009-04-20T15:54:49-04:00</updated>
        <summary>Hi - things have been busy and it&#39;s been a while since I&#39;ve posted, mostly due to internal strategy I&#39;m working on. However, today Jennifer Leggio was kind enough to let me guest post on her Social Business blog. I&#39;ve written a short piece over there about culture, measurement, and managed expectations regarding social business. Also worth reading, related posts from my colleagues: Jevon MacDonald&#39;s on Understanding the role of Enterprise 2.0 and moving toward a social business Kate Niederhoffer...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Hi - things have been busy and it&#39;s been a while since I&#39;ve posted, mostly due to internal strategy I&#39;m working on. &#0160;However, today&#0160;<a href="http://twitter.com/mediaphyter" target="_blank">Jennifer Leggio</a>&#0160;was kind enough to let me guest post on her&#0160;<a href="http://blogs.zdnet.com/feeds/" target="_blank">Social Business blog</a>. &#0160;I&#39;ve written a short piece over there about <a href="http://blogs.zdnet.com/feeds/?p=1025" target="_blank">culture, measurement, and managed expectations</a> regarding social business.</p><div>Also worth reading, related posts from my colleagues:</div><div><ul>
<li>Jevon MacDonald&#39;s on <a href="http://www.fastforwardblog.com/2009/04/19/understanding-the-role-of-enterprise-20-and-moving-towards-a-social-business/" target="_blank">Understanding the role of Enterprise 2.0 and moving toward a social business</a></li>
<li>Kate Niederhoffer on <a href="http://socialabacus.blogspot.com/2009/03/measuring-immeasurable-cues-from.html" target="_blank">measuring the immeasurable</a>&#0160;</li>
<li>David Armano on how social media is <a href="http://darmano.typepad.com/logic_emotion/2009/04/and-now-for-something-completely-different.html" target="_blank">more than marketing</a><span>&#0160;</span>&#0160;</li>
</ul>
I&#39;ve got a lot in my head and will be back soon...<br /></div></div>
</content>


    </entry>
    <entry>
        <title>Welcome to David Armano</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/04/welcome-to-david-armano.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/04/welcome-to-david-armano.html" thr:count="16" thr:updated="2009-04-20T09:59:04-04:00" />
        <id>tag:typepad.com,2003:post-65250885</id>
        <published>2009-04-10T10:00:00-04:00</published>
        <updated>2009-04-10T10:00:00-04:00</updated>
        <summary>Photo credit: Marianne Richmond I&#39;m very pleased to share with you that David Armano will be joining our team on Monday. I first met David in October 2006, when he was on his blog&#39;s eye view tour with Digitas. (Before I was on Twitter or owned an iPhone, imagine that!) We&#39;ve been connected since then mostly online, sometimes offline. Since then, many people have become familiar with David&#39;s distinct visual thinking and strategic approach to social technologies. However, his karaoke...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Corporate" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div style="float: right; margin-left: 10px; margin-bottom: 10px;"> <a href="http://www.flickr.com/photos/mariannerichmond/1563855847/"><img src="http://beingpeterkim.typepad.com/.a/6a00d8341c04e353ef0115700d0c3d970b-800wi" style="border: 1px solid #000000;" title="Armano and Me" /></a> <br /> <span style="font-size: 0.9em; margin-top: 0px;"> <center><span style="font-size: 9px; font-family: Georgia; "><span style="font-style: italic;">Photo credit: </span></span><a href="http://www.resonancepartnership.com/" target="_blank"><span style="font-size: 9px; font-family: Georgia; "><span style="font-style: italic;">Marianne Richmond</span></span></a></center></span></div><p>

I&#39;m very pleased to share with you that <a href="http://darmano.typepad.com/" target="_blank">David Armano</a> will be joining our team on Monday.</p><div>I first met David in October 2006, when he was on his <a href="http://darmano.typepad.com/logic_emotion/blogs_eye_view_video/" target="_blank">blog&#39;s eye view</a>&#0160;tour with Digitas. &#0160;(Before I was on Twitter or owned an iPhone, imagine that!) &#0160;We&#39;ve been connected since then mostly online, sometimes offline.</div><br /><div>Since then, many people have become familiar with David&#39;s distinct visual thinking and strategic approach to social technologies. &#0160;However, his <a href="http://www.flickr.com/photos/7855449@N02/2680252839/" target="_blank">karaoke prowess</a> is still not widely recognized.</div><br /><div>The Dachis Corporation is still operating in stealth mode and putting strategic pieces in place. &#0160;In the near term, if you&#39;d like to discuss working with David, <a href="http://socialabacus.blogspot.com/" target="_blank">Kate</a>, <a href="http://twitter.com/jeffdachis" target="_blank">Jeff</a>, and/or me about formulating solutions to address your social business needs, let me know via&#0160;<a href="http://twitter.com/peterkim" target="_blank">Twitter</a>&#0160;direct message or email to hello at beingpeterkim.com.</div></div>
</content>


    </entry>
    <entry>
        <title>A return to my old Kentucky home</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/04/a-return-to-my-old-kentucky-home.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/04/a-return-to-my-old-kentucky-home.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-65161889</id>
        <published>2009-04-07T04:07:00-04:00</published>
        <updated>2009-04-07T10:06:54-04:00</updated>
        <summary>I&#39;m heading to Louisville this week. Usually I wouldn&#39;t comment publicly about client interactions, but these are a bit different. And just as I&#39;ve taken your input and shared at PRWeek&#39;s Next Conference, SXSW and Web 2.0 Expo, I&#39;ll share any comments here with the people I meet. First and foremost, I&#39;m in town to participate in Yum! Brands&#39; annual global public affairs meeting. I&#39;ll be sharing thoughts on social business, but the coolest part of the agenda is a...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Travel" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://twtvite.com/7yk943" style="float: right;"><img src="http://beingpeterkim.typepad.com/.a/6a00d8341c04e353ef01156ff78fe2970b-120wi" style="margin: 0px 0px 5px 5px;" /></a>
 I&#39;m heading to Louisville this week. &#0160;Usually I wouldn&#39;t comment publicly about client interactions, but these are a bit different. &#0160;And just as I&#39;ve taken your input and shared at <a href="http://www.beingpeterkim.com/2008/11/pr-week-the-next-digital-era.html" target="_blank">PRWeek&#39;s Next Conference</a>,&#0160;<a href="http://www.beingpeterkim.com/2009/02/sxsw-09.html" target="_blank">SXSW</a> and <a href="http://www.beingpeterkim.com/2009/02/input-requested-web-20-expo-session.html" target="_blank">Web 2.0 Expo</a>, I&#39;ll share any comments here with the people I meet.</p><br /><div>First and foremost, I&#39;m in town to participate in <a href="http://yum.com/" target="_blank">Yum! Brands</a>&#39; annual global public affairs meeting. &#0160;I&#39;ll be sharing thoughts on social business, but the coolest part of the agenda is a time for the company to volunteer at a local food bank as part of the&#0160;<a href="http://www.fromhungertohope.com/" target="_blank">From Hunger To Hope</a> initiative. &#0160;Actions speak louder than words. &#0160;(Side note, one of my favorite inventions ever is the double decker taco.)</div><br /><div>I&#39;m also visiting with <a href="http://www.humana.com/" target="_blank">Humana</a> as part of an enterprise social media chamber of commerce meeting. &#0160;It&#39;s a living example of an enterprise acting as a social business&#0160;- in the healthcare industry, nonetheless. &#0160;If you haven&#39;t heard of what Humana is doing, read a <a href="http://crumpleitup.com/blog/meeting-minds" target="_blank">summary of the first meeting</a> and follow along on Twitter with the hashtag #<a href="http://search.twitter.com/search?q=%23hcoc" target="_blank">hcoc</a>&#0160;on Thursday at 3 pm Eastern.</div><br /><div>Thursday evening, we&#39;ve planned a <a href="http://twtvite.com/7yk943" target="_blank">tweetup at the 21c Museum Hotel</a> from 6 - 8 pm (those are their penguins at right). &#0160;It&#39;s a chance to meet likeminds in social media and a lot of non-geeks as well. &#0160;I&#39;ve reached out to old high school friends since it&#39;s been about two decades since I&#39;ve lived in town...should be fun. &#0160;If you&#39;re in Louisville, I hope to see you this week!</div></div>
</content>


    </entry>
    <entry>
        <title>#w2e #smth</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/04/w2e-smth.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/04/w2e-smth.html" thr:count="3" thr:updated="2009-04-12T11:29:29-04:00" />
        <id>tag:typepad.com,2003:post-65021483</id>
        <published>2009-04-03T04:30:00-04:00</published>
        <updated>2009-04-03T04:30:00-04:00</updated>
        <summary>Yesterday at the Web 2.0 Expo, I was asked to step in for an impromptu Social Media Town Hall session, with Janetti Chon and Jeremiah Owyang. The idea was to follow up on our previous morning&#39;s &quot;Why Social Media Fails&quot; discussion. We also wanted to make sure that we engaged with the audience as a community, so opened for discussion immediately. We used the hashtag #smth to track everyone&#39;s thoughts. If you look at the stream, it&#39;s clear that we...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Conferences" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Yesterday at the Web 2.0 Expo, I was asked to step in for an <a href="http://blog.web2expo.com/2009/04/social-media-town-hall-w2e-sf-240pm/" target="_blank">impromptu Social Media Town Hall session</a>, with <a href="http://twitter.com/janerri" target="_blank">Janetti Chon</a> and <a href="http://twitter.com/jowyang" target="_blank">Jeremiah Owyang</a>. &#0160;The idea was to follow up on our previous morning&#39;s &quot;<a href="http://www.beingpeterkim.com/2009/04/w2e-smfail.html">Why Social Media Fails</a>&quot; discussion.</p><br /><div>We also wanted to make sure that we engaged with the audience as a community, so opened for discussion immediately. &#0160;We used the hashtag #<a href="http://search.twitter.com/search?q=%23smth" target="_blank">smth</a> to track everyone&#39;s thoughts. &#0160;If you look at the stream, it&#39;s clear that we had healthy differences of opinion in the room.</div><br /><div>One part of the session has stuck with me since the afternoon, related to sponsored conversations and business models:</div><div><ul>
<li>I asked for a show of hands, how many people use Twitter. &#0160;Almost everyone.</li>
<li>I asked how many people would be willing to pay for a personal account, perhaps $49 for a richer feature set like <a href="http://www.flickr.com/upgrade/" target="_blank">Flickr Pro</a>. &#0160;Almost no one.</li>
<li>I asked how many people would be willing to pay for a corporate account so their brand could participate. &#0160;About 2/3rds of the room.</li>
</ul>
</div><div>What do you think about that?</div></div>
</content>


    </entry>
    <entry>
        <title>#w2e #smfail</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/04/w2e-smfail.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/04/w2e-smfail.html" thr:count="2" thr:updated="2009-04-07T01:01:57-04:00" />
        <id>tag:typepad.com,2003:post-64993961</id>
        <published>2009-04-02T11:55:21-04:00</published>
        <updated>2009-04-09T11:47:25-04:00</updated>
        <summary>Yesterday, the Web 2.0 Expo I took part in a panel with former colleagues and friends Charlene Li and Jeremiah Owyang. We used the hashtag #smfail to track the discussion on Twitter. Jeremiah has already posted a recap and Charlene has posted audio. John Welsh posted photos. Here&#39;s the slide we used as a backdrop for discussion: Why Social Media Fails - Questions Slide View more presentations from peterkim. I also wanted to share some link love for the bloggers...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Conferences" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Yesterday, the Web 2.0 Expo I took part in a panel with former colleagues and friends <a href="http://www.altimetergroup.com">Charlene Li</a> and <a href="http://www.web-strategist.com/blog">Jeremiah Owyang</a>. &#0160;We used the hashtag #<a href="http://search.twitter.com/search?q=%23smfail">smfail</a> to track the discussion on Twitter. &#0160;Jeremiah has already <a href="http://www.web-strategist.com/blog/2009/04/02/whats-wrong-with-corporate-social-media-and-how-to-fix-it/">posted a recap</a> and Charlene has <a href="http://blog.altimetergroup.com/2009/04/why-social-media-fails-notes-from-web-20-expo-panel.html" target="_blank">posted audio</a>. &#0160;John Welsh <a href="http://www.flickr.com/photos/johnjwelsh/sets/72157616136751039/" target="_blank">posted photos</a>.</p><p>Here&#39;s the slide we used as a backdrop for discussion:</p>
<center>
<div id="__ss_1269180" style="width:425px;text-align:left"><a href="http://www.slideshare.net/peterkim/why-social-media-fails-questions-slide?type=presentation" style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Why Social Media Fails - Questions Slide">Why Social Media Fails - Questions Slide</a><object height="355" style="margin:0px" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=web2-0expo-charlenelijowyangpeterkim-090409104245-phpapp02&amp;stripped_title=why-social-media-fails-questions-slide" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=web2-0expo-charlenelijowyangpeterkim-090409104245-phpapp02&amp;stripped_title=why-social-media-fails-questions-slide" type="application/x-shockwave-flash" width="425" /></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a href="http://www.slideshare.net/" style="text-decoration:underline;">presentations</a> from <a href="http://www.slideshare.net/peterkim" style="text-decoration:underline;">peterkim</a>.</div></div>
</center>

<p>I also wanted to share some link love for the bloggers who attended and posted thoughts on the session:</p><div>

<div><ul>
<li><a href="http://horngroup.blogs.com/horn_group_weblog/2009/04/why-social-media-marketing-fails-and-how-to-fix-it.html" style="color: #2277dd; text-decoration: none; "><span style="color: #2277dd; text-decoration: none; font-size: 13px; font-family: Georgia; ">Susan Etlinger from the Horn Group</span></a></li>
<li><a href="http://blogs.zdnet.com/feeds/?p=887" style="color: #2277dd; text-decoration: none; "><span style="color: #2277dd; text-decoration: none; font-size: 13px; font-family: Georgia; ">Jennifer Leggio, Zdnet</span></a></li>
<li><a href="http://www.change-management-blog.com/2009/04/introduction-of-social-media-in.html" style="color: #2277dd; text-decoration: none; "><span style="color: #2277dd; text-decoration: none; font-size: 13px; font-family: Georgia; ">Holger Nauheimer</span></a></li>
<li><a href="http://marketingmystic.wordpress.com/2009/04/01/experts-discuss-4-key-reasons-why-social-media-fails/" style="color: #2277dd; text-decoration: none; "><span style="color: #2277dd; text-decoration: none; font-size: 13px; font-family: Georgia; ">Mia Dand</span></a></li>
<li><a href="http://socialcapitalvalueadd.com/2009/04/01/smfail-the-experts-wiegh-in-w2e/" style="color: #2277dd; text-decoration: none; "><span style="color: #2277dd; text-decoration: none; font-size: 13px; font-family: Georgia; ">Michael G. Cayley</span></a></li>
<li><a href="http://www.vocenation.com/2009/04/02/the-power-of-less-at-web-20-expo-2009/" style="color: #2277dd; text-decoration: none; "><span style="color: #2277dd; text-decoration: none; font-size: 13px; font-family: Georgia; ">Shanee Ben-Zur from Voce</span></a></li>
<li><a href="http://www.destinationcrm.com/Articles/CRM-News/Daily-News/The-4-Fail-Whales-of-Social-Media-Marketing-53268.aspx" style="color: #2277dd; text-decoration: none; "><span style="color: #2277dd; text-decoration: none; font-size: 13px; font-family: Georgia; ">The Four Fail Whales of social media, CRM Magazine</span></a></li>
</ul>
Thanks! &#0160;(If I&#39;ve missed any, please let me know.)<br /></div></div></div>
</content>


    </entry>
    <entry>
        <title>Most Popular Posts: March 2009</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/most-popular-posts-march-2009.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/most-popular-posts-march-2009.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-64842499</id>
        <published>2009-03-31T03:31:00-04:00</published>
        <updated>2009-03-31T03:31:00-04:00</updated>
        <summary>At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In March, the top ten posts were: A List of Social Media Marketing Examples Concept: Twitter #taxishare Recap on P&amp;G Digital Night Social Media Predictions 2009 A framework for measuring social media Analysis of a wiki of social media marketing examples P&amp;G Digital Night - For Tide Loads of Hope...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Admin" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="line-height: 19px; "></span></p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog<a href="http://www.beingpeterkim.com">.</a> In March, the top ten posts were:</p><div><ol style="margin-top: 10px; margin-bottom: 10px; "><li><a href="http://www.beingpeterkim.com/2008/09/ive-been-thinki.html" style="text-decoration: underline; color: #003366; ">A List of Social Media Marketing Examples</a></li>
<li><a href="http://www.beingpeterkim.com/2009/03/concept-twitter-taxishare.html">Concept: Twitter #taxishare</a>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2009/03/recap-pg-digital-night.html">Recap on P&amp;G Digital Night</a>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2008/12/social-media-2009.html">Social Media Predictions 2009</a> </li>
<li><a href="http://www.beingpeterkim.com/2008/09/a-framework-for.html" style="color: blue; text-decoration: underline; cursor: pointer; ">A framework for measuring social media</a></li>
<li><a href="http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html">Analysis of a wiki of social media marketing examples</a>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2009/03/pg-digital-night-for-tide-loads.html">P&amp;G Digital Night - For Tide Loads of Hope</a>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/unlisted.html">UNLISTED</a>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2009/01/social-business.html">It&#39;s Time to Transform</a>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2009/03/reflections-on-sxsw-09.html">Reflections on SXSW &#39;09</a></li>
</ol>
<div>I haven&#39;t yet had a successful match for a #<a href="http://search.twitter.com/search?q=%23taxishare">taxishare</a>...but I&#39;m hopeful.</div><br /><div>The P&amp;G Digital Night was a unique experience - doubt that it can be repeated successfully by any other company. &#0160;</div><br /><div>Here&#39;s the <a href="http://www.flickr.com/photos/beingpeterkim/3381245160/">graphic version</a> of the wiki analysis.</div><br />Speaking of pictures, here&#39;s the <a href="http://www.flickr.com/photos/223fmj/sets/72157615569764674/" target="_blank">complete set</a> from our UNLISTED party.</div><div><br /><div>One of the main reasons I write these month-end reflection posts is to provide you with links in case you missed any content as it happened. Blog content can be both highly perishable and easy to miss.</div></div><p></p></div>
</content>


    </entry>
    <entry>
        <title>Dow 10,000 - ten years later</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/dow-10000.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/dow-10000.html" thr:count="5" thr:updated="2009-05-07T05:03:04-04:00" />
        <id>tag:typepad.com,2003:post-64186593</id>
        <published>2009-03-30T03:10:00-04:00</published>
        <updated>2009-03-30T03:10:00-04:00</updated>
        <summary>Ten years ago today, the Wall Street Journal ran this headline: It was the first time in history that the Dow Jones Industrial Average broke 10,000. Do you remember how you felt about the economy and world financial markets that day? I saved that newspaper and remember thinking at the time, we&#39;ll look back and this will seem so outdated, like a $0.25 gallon of gas. Looking back now, the Dow has been over and under 10,000 many times. Once...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Ten years ago today, the Wall Street Journal ran this headline:</p>
<center>
<a href="http://www.flickr.com/photos/beingpeterkim/3356943227/"> <img src="http://farm4.static.flickr.com/3568/3356943227_1e3f173bf5.jpg" /> </a>
</center>
<p>It was the <a href="http://blogs.wsj.com/marketbeat/2008/10/06/dow-10000-the-hard-way/" target="_blank">first time in history</a> that the&#0160;<a href="http://www.google.com/finance?client=ob&amp;q=INDEXDJX:DJI" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">Dow Jones Industrial Average</a>&#0160;&#0160;broke 10,000. &#0160;Do you remember how you felt about the economy and world financial markets that day?</p><p>I saved that newspaper and remember thinking at the time, we&#39;ll look back and this will seem so outdated, like a $0.25 gallon of gas. &#0160;Looking back now, the Dow&#0160;has been over and under 10,000 many times. Once we get over again, let&#39;s not forget what we&#39;re learning about right now.</p></div>
</content>


    </entry>
    <entry>
        <title>Analysis of a wiki of social media marketing examples</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html" thr:count="6" thr:updated="2009-04-23T09:52:06-04:00" />
        <id>tag:typepad.com,2003:post-64534491</id>
        <published>2009-03-24T03:24:00-04:00</published>
        <updated>2009-06-29T09:09:52-04:00</updated>
        <summary>I received an email today from Eyal Sela, the author of the productivity and Internet blog ProductiveWise. He is a freelance Internet and social-media project manager. Eyal took a look at our community&#39;s wiki of social media marketing examples, which is now up to 968 entries. Here&#39;s what he found...(click on either image for a larger view) Thanks Eyal!</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;div style=&quot;float: left; margin-right: 10px; margin-bottom: 10px;&quot;&gt;
&lt;script type=&quot;text/javascript&quot;&gt; 
tweetmeme_url = &#39;http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html&#39;; 
tweetmeme_source = &#39;peterkim&#39;; 
&lt;/script&gt; 
&lt;script type=&quot;text/javascript&quot; src=&quot;http://tweetmeme.com/i/scripts/button.js&quot;&gt;&lt;/script&gt;&lt;/div&gt;

&lt;p&gt;I received an email today from&amp;nbsp;&lt;a href=&quot;http://twitter.com/Eyalsela&quot; target=&quot;_blank&quot;&gt;Eyal Sela&lt;/a&gt;, the author of the productivity and Internet blog &lt;a href=&quot;http://www.ProductiveWise.com&quot; target=&quot;_blank&quot;&gt;ProductiveWise&lt;/a&gt;. He is a freelance Internet and social-media project manager.&lt;/p&gt;&lt;p&gt;Eyal took a look at our community&#39;s &lt;a href=&quot;http://wiki.beingpeterkim.com/&quot; target=&quot;_blank&quot;&gt;wiki of social media marketing examples&lt;/a&gt;, which is now up to 968 entries. &amp;nbsp;Here&#39;s what he found...(click on either image for a larger view)&lt;/p&gt;&lt;p&gt;
&lt;/p&gt;&lt;center&gt;
&lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/3381245160/&quot; title=&quot;Wiki analysis by Eyal Sela by Channel&quot;&gt;&lt;img  alt=&quot;Wiki analysis&quot; height=&quot;401&quot; src=&quot;http://farm4.static.flickr.com/3547/3381245160_ef29763f8d.jpg&quot; width=&quot;500&quot;&gt;&lt;/a&gt;&amp;nbsp;&lt;a href=&quot;http://www.flickr.com/photos/beingpeterkim/3381245188/&quot; title=&quot;Wiki analysis by Eyal Sela by Industry&quot;&gt;&lt;img  alt=&quot;Wiki analysis&quot; height=&quot;240&quot; src=&quot;http://farm4.static.flickr.com/3465/3381245188_065a7d8c90_m.jpg&quot; width=&quot;178&quot;&gt;&lt;/a&gt;&lt;/center&gt;
&lt;p&gt;
Thanks Eyal!&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Reflections on SXSW &#39;09</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/reflections-on-sxsw-09.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/reflections-on-sxsw-09.html" thr:count="11" thr:updated="2009-04-18T09:41:40-04:00" />
        <id>tag:typepad.com,2003:post-64343297</id>
        <published>2009-03-19T03:19:00-04:00</published>
        <updated>2009-03-23T23:41:48-04:00</updated>
        <summary>This was my first year attending SXSW and it was a great experience. Here are some of the things I noticed: Live blogging is dying. In most sessions, the audience and sometimes the panelists were engaging via some flavor of Twitter client. At conferences in the past, there might be a main event blog and attendees would put up quick posts after each session. Now we see that different tools are better suited for different communication cadences (and purposes). If...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Conferences" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.flickr.com/photos/beingpeterkim/3367124396/" style="float: right;"><img alt="IMG_0237" class="at-xid-6a00d8341c04e353ef0112796314ff28a4 " src="http://farm4.static.flickr.com/3662/3367124396_b1bfdf0f84_m.jpg" style="margin: 0px 0px 5px 5px;" /></a></p><p>This was my first year attending SXSW and it was a great experience. &#0160;Here are some of the things I noticed:</p><ul>
<li><span style="font-weight: bold;">Live blogging is dying.</span> &#0160;In most sessions, the audience and sometimes the panelists were engaging via some flavor of Twitter client. &#0160;At conferences in the past, there might be a main event blog and attendees would put up quick posts after each session. &#0160;Now we see that different tools are better suited for different communication cadences (and purposes). &#0160;If you&#39;re still into liveblogging, <a href="http://twitter.com/louisgray" target="_blank">Louis Gray</a> explains&#0160;<a href="http://www.louisgray.com/live/2009/03/how-to-blog-live-events-and-publish.html" target="_blank">How to Blog Live Events and Publish With Lightning Speed</a>.&#0160;</li>
<li><span style="font-weight: bold;">Corporate field trips.</span>&#0160;&#0160;One client-side attendee told me that he had run into plenty of familiar agency and vendor folk, but none of the client-side people like himself. &#0160;From what I gather, they were certainly around but didn&#39;t make a big deal about it - perhaps because many of the client-side companies were there to learn and absorb. &#0160;And besides individuals like <a href="http://www.scottmonty.com/" target="_blank">Scott Monty</a> and <a href="http://twitter.com/cbarger" target="_blank">Chris Barger</a>, there were small teams from <a href="http://www.pepsico.com/sxsw" target="_blank">Pepsi</a>, Wal-Mart, Panasonic on site to learn and experience things first hand. &#0160;Very similar premise to the <a href="http://www.hardknoxlife.com/2009/03/14/my-take-on-the-pg-tide-loads-of-hope-and-pgdigital/" target="_blank">P&amp;G Digital Night</a> held right before SXSW kicked off.</li>
<li><span><span style="font-weight: bold;">Weighted value of sources.</span>&#0160;&#0160;Your incoming expectations will temper what you get out of the different interaction formats. &#0160;I think you&#39;ll need to mix panels, hallway conversations, lounges, meals, and parties to get a full experience - and recognize that they will all add value to your time spent, even if you&#39;re not the most social butterfly or note taker.&#0160;</span></li>
<li><span style="font-weight: bold;">Papa Smurf</span> can get kind of <a href="http://www.flickr.com/photos/223fmj/3364847550/in/set-72157615569764674/" target="_blank">crazy</a>.&#0160;</li>
</ul>
<p></p><p></p><p></p><p></p><p></p><p>Everyone&#39;s starting to return home and reflections are sinking in. &#0160;More reflections:&#39;</p><p>- <a href="http://twitter.com/jackiehuba" target="_blank">Jackie Huba</a>, <a href="http://www.churchofcustomer.com/2009/03/i-had-a-terrific-time-at-sxsw-interactive-this-year-only-my-second-time-going-met-tons-of-people-reconnected-with-even-mor.html" target="_blank">18 cool things at SXSW</a><br />- <a href="http://twitter.com/rhappe" target="_blank">Rachel Happe</a>, <a href="http://www.thesocialorganization.com/2009/03/if-you-are-just-not-that-into-the-whole-sxsw-navel-gazingno-need-to-read-further-i-thought-i-would-recap-my-impressi.html" target="_blank">SXSW </a><a href="http://www.beingpeterkim.com">&#39;</a><a href="http://www.thesocialorganization.com/2009/03/if-you-are-just-not-that-into-the-whole-sxsw-navel-gazingno-need-to-read-further-i-thought-i-would-recap-my-impressi.html" target="_blank">09 retrospective</a><br />- <a href="http://twitter.com/alora" target="_blank">Alora Chistiakoff</a>, <a href="http://alorachistiakoff.wordpress.com/2009/03/17/highlights-from-sxsw-2009/" target="_blank">Highlights from SXSW 2009</a><br />- <a href="http://twitter.com/mackcollier" target="_blank">Mack Collier</a>, <a href="http://moblogsmoproblems.blogspot.com/2009/03/sxsw-recap-sessions.html" target="_blank">SXSW Recap - The Sessions</a><br />- Jeff Beckham, <a href="http://www.jeffbeckham.com/2009/03/19/sxsw-scorecard/" target="_blank">SXSW Scorecard</a><br />- <a href="http://twitter.com/aaronstrout" target="_blank">Aaron Strout</a>, <a href="http://blog.stroutmeister.com/2009/03/overheard-i-survived-sxsw-09-and-lived.html" target="_blank">Overheard: I Survived SXSW &#39;09 and Lived To Talk About It</a><br />- Marc Berry, <a href="http://marcberry.co.uk/2009/03/20/2584-words-on-sxsw-interactive-2009/" target="_blank">2,584 words on SXSW Interactive 2009</a><br />- Mike Stopford, <a href="http://www.mikestopforth.com/2009/03/22/sxsw-interactive-2009-reflections/" target="_blank">SXSW Interactive 2009 - Reflections</a><br />- <a href="http://twitter.com/kyleflaherty" target="_blank">Kyle Flaherty</a>, <a href="http://www.engageinpr.com/2009/03/19/sxswi-decompress-part-i-mistakes/" target="_blank">SXSWi Decompress Part I: &#0160;My Mistakes</a><br />- <a href="http://twitter.com/catchuplady" target="_blank">Kaitlyn Wilkins</a>, <a href="http://blog.ogilvypr.com/2009/03/the-one-where-i-wrap-up-sxsw/" target="_blank">The One Where I Wrap Up SXSW</a></p></div>
</content>


    </entry>
    <entry>
        <title>SXSW &#39;09 Panel Recap</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/sxsw-09-panel-recap.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/sxsw-09-panel-recap.html" thr:count="1" thr:updated="2009-03-18T07:57:05-04:00" />
        <id>tag:typepad.com,2003:post-64078833</id>
        <published>2009-03-14T08:00:56-04:00</published>
        <updated>2009-03-20T08:40:20-04:00</updated>
        <summary>I participated in a panel at SXSW yesterday called &quot;My Boss Doesn&#39;t Get It: Championing Social Media to the Man.&quot; Michael Wilson, CEO of Small World Labs, moderated; my fellow panelists were Miles Sims (also Small World Labs), Rebecca Caroe (Creative Agency Secrets), and Christian Caldwell (American Heart Association). It&#39;s difficult to take great notes and actively participate, so here are some great recaps on the session: Suzanne Minassian: SXSW Session Recap: My Boss Doesn’t Get It: Championing Social Media...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Conferences" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I participated in a panel at SXSW yesterday called &quot;<a href="http://my.sxsw.com/events/event/7182">My Boss Doesn&#39;t Get It: Championing Social Media to the Man</a>.&quot; &#0160;<a href="http://twitter.com/wilsonmichael" target="_blank">Michael Wilson</a>, CEO of <a href="http://www.smallworldlabs.com/" target="_blank">Small World Labs</a>, moderated; my fellow panelists were <a href="http://twitter.com/milessims" target="_blank">Miles Sims</a> (also Small World Labs), <a href="http://twitter.com/rebeccacaroe" target="_blank">Rebecca Caroe</a> (<a href="http://creativeagencysecrets.com/" target="_blank">Creative Agency Secrets</a>), and <a href="http://twitter.com/xian3000" target="_blank">Christian Caldwell</a> (<a href="http://heart.org/" target="_blank">American Heart Association</a>).</p><div>It&#39;s difficult to take great notes and actively participate, so here are some great recaps on the session:</div><div><ul>
<li>Suzanne Minassian:&#0160;<a href="http://minassian.wordpress.com/2009/03/13/sxsw-session-recap-my-boss-doesnt-get-it-championing-social-media-to-the-man/" target="_blank">SXSW Session Recap: My Boss Doesn’t Get It: Championing Social Media to the Man</a>&#0160;</li>
<li>David Lee King:&#0160;<a href="http://www.davidleeking.com/2009/03/13/sxsw2009-my-boss-doesnt-get-it-championing-social-media-to-the-man/" target="_blank">SXSW2009: My Boss Doesn’t Get it: Championing Social Media to “the Man”</a></li>
<li>SXSW Notes:&#0160;<a href="http://techory.com/sxsw/?p=171" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">My Boss Doesn’t Get It - Championing Social Media to “the Man”</a></li>
<li>Synch.rono.us:&#0160;<a href="http://synch.rono.us/social/blog.nsf/dx/03132009042535PMSOMRY3.htm" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">SXSW Session Recap - Championing Social Media Projects</a></li>
<li>Chris Unitt: <a href="http://www.chrisunitt.co.uk/2009/03/sxswi-notes-my-boss-doesnt-get-it/" target="_blank">SXSWi Notes: My Boss Doesn&#39;t Get It</a>&#0160;</li>
</ul>
</div><div>In addition to these, the real-time Twitter reactions were tagged #<a href="http://search.twitter.com/search?q=%23swl" target="_blank">swl</a>. &#0160;Great questions from the audience. &#0160;Thanks to everyone who attended, live and virtual!</div><br /><br /><div>Before the session, I <a href="http://www.kxan.com/dpp/news/SXSWi_kicks_off_Friday" target="_blank">shared thoughts on SXSW and social business with KXAN</a>, Austin&#39;s NBC affiliate.</div><br /><div>I&#39;ve run into lots of great people around town so far. &#0160;And there are LOTS of people around. &#0160;What I wonder: if registration is up 30% over last year - in this economy - what&#39;s it going to be like next year, when things have hopefully turned around? &#0160;I&#39;d say it&#39;s a safe bet to reserve a spot on your calendar for March 12 - 16, 2010.</div></div>
</content>


    </entry>
    <entry>
        <title>Recap on P&amp;G Digital Night</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/recap-pg-digital-night.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/recap-pg-digital-night.html" thr:count="25" thr:updated="2009-03-14T21:23:08-04:00" />
        <id>tag:typepad.com,2003:post-63968835</id>
        <published>2009-03-12T02:30:08-04:00</published>
        <updated>2009-03-20T16:11:50-04:00</updated>
        <summary>That was fun. Last night, P&amp;G brought a group of internal staffers and external partners together for a friendly charity-based event. I didn&#39;t have any details about what we&#39;d be doing before arriving in Cincinnati, but was looking forward to reconnecting with former colleagues, social media connections, and others who I&#39;ve heard of but never met in person. The essence of the event was network activation to support Tide Loads of Hope and education for observers. We were split into...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.flickr.com/photos/beingpeterkim/3348691168/" style="float: right;"><img alt="IMG_0237" class="at-xid-6a00d8341c04e353ef0112796314ff28a4 " src="http://beingpeterkim.typepad.com/.a/6a00d8341c04e353ef0112796314ff28a4-120wi" style="margin: 0px 0px 5px 5px;" /></a>
 That was fun.</p><div><div>Last night, P&amp;G brought a group of internal staffers and external partners together for a friendly charity-based event. &#0160;I didn&#39;t have any details about what we&#39;d be doing before arriving in Cincinnati, but was looking forward to reconnecting with former colleagues, social media connections, and others who I&#39;ve heard of but never met in person.</div><br /><div>The essence of the event was network activation to support <a href="http://www.tide.com/en-US/loads-of-hope/index.jspx">Tide Loads of Hope</a>&#0160;and education for observers. &#0160;We were split into four teams, each with a vanity URL (e.g.&#0160;<a href="http://tide4.com">Tide4.com</a>) which would track t-shirt sales. &#0160;If you review the <a href="http://search.twitter.com/search?q=%23pgdigital" target="_blank">Twitter stream for #pgdigital</a>, you can see most of how the four-hour competition unfolded. &#0160;If you search further, you&#39;ll also see how creativity played out in online videos, blog posts, and even a music video. And you <a href="http://tide4.com" target="_blank">can still participate</a>, until 11 am EDT on March 12th.</div><br /><div>I want to share my key takeaway from the event with you. &#0160;Because it has little to do with cause marketing or even social media marketing.</div><br /><br /><div><span style="font-size: 15px; font-family: Georgia; "><span style="font-style: italic;">At the end of the evening, P&amp;G&#39;s CMO Marc Pritchard remarked that in the future, all employees should get involved in activating connections similar to what had just been witnessed.</span></span></div><div><span style="font-size: 15px; font-family: Georgia; "><span style="font-style: italic;"><br /></span></span></div><div><span style="font-size: 15px; font-family: Georgia; "><span style="font-style: italic;">The significance of that idea is <span style="font-weight: bold;">staggeringly huge</span>. &#0160;This is a company with 138,000 employees starting to realize the value from having all of its constituents connected and activated. &#0160;They&#39;re also learning about new tools to change the process of engagement. &#0160;Events like &quot;Digital Night&quot; help recalibrate the company&#39;s mindset.<span style="font-weight: bold;"></span></span></span></div><div><span style="font-size: 15px; font-style: italic; font-weight: bold; line-height: 18px;"><br /></span></div><div><span style="font-size: 15px; font-family: Georgia; "><span style="font-style: italic;"><span style="font-weight: bold;">P&amp;G is taking steps to make&#0160;</span></span></span><a href="http://www.beingpeterkim.com/2009/01/social-business.html"><span style="font-size: 15px; font-family: Georgia; "><span style="font-style: italic;"><span style="font-weight: bold;">social business</span></span></span></a><span style="font-size: 15px; font-family: Georgia; "><span style="font-style: italic;"><span style="font-weight: bold;">&#0160;a reality.</span></span></span></div><br /><br /></div><div>By the way, my team won. &#0160;But the true winners will be the recipients of relief from <a href="http://feedingamerica.org/">Feeding America</a> who will benefit from everyone&#39;s generosity in participation. &#0160;We collectively raised $50,000 which was matched by Tide. &#0160;In the long run, P&amp;G benefits as well by moving along the path to transformation.<div><br /><div>Disclosures: &#0160;P&amp;G is not a current client. &#0160;I was not compensated or reimbursed in any way to attend. &#0160;And I have been a Tide customer for as long as I can remember buying laundry detergent.<br /></div><br /><div>Other event-related posts:</div><div>- David Armano: &#0160;<a href="http://darmano.typepad.com/logic_emotion/2009/03/make-a-difference-now-.html">Make A Difference. NOW.</a></div><div>- Shar VanBoskirk: &#0160;<a href="http://blogs.forrester.com/marketing/2009/03/pg-tests-the-po.html">P&amp;G Tests the Power of Social Media</a>&#0160;and <a href="http://blogs.forrester.com/marketing/2009/03/pg-social-media.html" target="_blank">P&amp;G Social Media Night: The Results</a></div><div>- Kevin Dugan: <a href="http://prblog.typepad.com/strategic_public_relation/2009/03/to-inspire-some-of-its-key-employees-with-the-power-of-social-media-pg-held-a-social-media-experiment-tonightfolks-with-so.html">Being Digital at P&amp;G, Raising $100k for Disaster Relief</a></div>- Everything Typepad: &#0160;<a href="http://everything.typepad.com/blog/2009/03/get-a-cool-shirt-save-the-world.html">Get A Cool Shirt, Save The World</a></div><div>- Chas Edwards: &#0160;<a href="http://chasnote.com/2009/03/11/pg-digital-hack-night-selling-tide-t-shirts-for-disaster-relief/">P&amp;G Digital Hack Night: Selling Tide T-shirts for Disaster Relief</a></div><div>- Bob Gilbreath: &#0160;<a href="http://www.marketingwithmeaning.com/2009/03/11/helping-victims-of-disasters-live-at-pg-hack-night/">Helping Victims of Disasters—LIVE at P&amp;G ‘Hack’ Night</a></div><div>- Dave Knox: &#0160;<a href="http://www.hardknoxlife.com/2009/03/11/support-charity-with-a-tide-loads-of-hope-vintage-t-shirt/">Support Charity with a Tide Loads of Hope Vintage T-Shirt</a>&#0160;and&#0160;<a href="http://www.hardknoxlife.com/2009/03/14/my-take-on-the-pg-tide-loads-of-hope-and-pgdigital/" target="_blank">My take on the P&amp;G Tide Loads of Hope and #pgdigital</a></div><div>- Jason Falls: &#0160;<a href="http://www.socialmediaexplorer.com/2009/03/11/a-tide-retro-t-shirt-for-a-good-cause/">A Tide Retro T-Shirt For A Good Cause</a></div><div>- Karl Long: &#0160;<a href="http://tcritic.com/archives/tide-selling-vintage-washed-t-shirts-for-charity/">Tide selling vintage washed T-Shirts for charity</a></div><div>- Kelly Mooney: &#0160;<a href="http://www.mooneythinks.com/2009/03/special-ask-help-me-help-families-in-need.html">Special Ask - Help Me Help Families in Need</a></div><div>- Jory Des Jardins: &#0160;<a href="http://www.jorydesjardins.com/pause/2009/03/blog-for-your-life-and-help-save-disaster-victims.html">Blog for your life! ... and help save Disaster Victims</a></div><div>- Brian Morrissey: &#0160;<a href="http://bmorrissey.typepad.com/brianmorrissey/2009/03/the-feelgood-social-marketing-bribe.html" target="_blank">The feel-good social marketing bribe</a></div><div>- Deb Schultz: &#0160;<a href="http://www.deborahschultz.com/deblog/2009/03/learning-charity-side-by-side.html" target="_blank">P&amp;G Digital Hack Night: Learning to be a good digital citizen</a></div><div>- Lisa Bradner: &#0160;<a href="http://blogs.forrester.com/marketing/2009/03/lessons-from-lo.html" target="_blank">Lessons from Loads of Hope</a></div><div>- Sucharita Mulpuru: &#0160;<a href="http://blogs.forrester.com/ebusiness_strategy/2009/03/lessons-from-pg.html" target="_blank">Lessons from P&amp;G&#39;s Digital Day</a></div><br /><div>One final note. &#0160;During the event, a small volume of snarky tweets showed up. &#0160;I&#39;m looking forward to reading commentary from those who weren&#39;t here in person. &#0160;I believe the <a href="http://www.beingpeterkim.com/2008/08/how-to-set-an-e.html">ego trap</a> was defused for many participants given a request for silence leading up to the event - but I wonder how many bruised egos will lash out tomorrow from the uninvited.</div><br /><div>UPDATE: Word from P&amp;G on final results. &#0160;Over 3,000 t-shirts sold, over $100,000 raised.</div></div></div>
</content>


    </entry>
    <entry>
        <title>P&amp;G Digital Night - For Tide Loads of Hope</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/pg-digital-night-for-tide-loads.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/pg-digital-night-for-tide-loads.html" thr:count="4" thr:updated="2009-03-12T00:59:52-04:00" />
        <id>tag:typepad.com,2003:post-63954617</id>
        <published>2009-03-11T18:07:28-04:00</published>
        <updated>2009-03-12T05:51:57-04:00</updated>
        <summary>You may have heard about the P&amp;G Digital Night and how it will might change the world. Hopefully we will, but probably not in the way it&#39;s been hyped in the media. A diverse cross-section of minds have come together to work with P&amp;G in conjunction with the Tide Loads of Hope program. It&#39;s an initiative that started after Hurricane Katrina to assist disaster victims. Tonight (March 11, 2009) we have come together in Cincinnati for some friendly coopetition and...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.tide4.com" style="float: right;"><img alt="Tide LOH Logo" class="at-xid-6a00d8341c04e353ef011168dc27b4970c " src="http://beingpeterkim.typepad.com/.a/6a00d8341c04e353ef011168dc27b4970c-120wi" style="margin: 0px 0px 5px 5px;" /></a>
 You may have heard about the P&amp;G Digital Night and how it will might change the world. &#0160;Hopefully we will, but probably not in the way it&#39;s been hyped in the media.</p><div>A diverse cross-section of minds have come together to work with P&amp;G in conjunction with the <a href="http://www.tide.com/en-US/index.jspx" target="_blank">Tide Loads of Hope</a> program. &#0160;It&#39;s an initiative that started after Hurricane Katrina to assist disaster victims.</div><br /><div>Tonight (March 11, 2009) we have come together in Cincinnati for some friendly coopetition and help sell t-shirts to raise funds for the program. &#0160;100% of profits go towards helping disaster victims.</div><br /><div>Shirts are $20; free shipping on orders of two or more.</div><br /><div>The competition part - <span style="font-weight: bold;">by clicking through to the site using </span><a href="http://tide4.com"><span style="font-weight: bold;">this link</span></a><span style="font-weight: bold;">&#0160;and buying a shirt</span>, my team will get credit. &#0160;You can watch the night unfold on Twitter by searching for #<a href="http://search.twitter.com/search?q=%23pgdigital" target="_blank">pgdigital</a>.</div><br /><div>More info - David Armano is on my team, he gives <a href="http://darmano.typepad.com/logic_emotion/2009/03/make-a-difference-now-.html" target="_blank">more detail here</a>.</div><br /><div>Thanks for your consideration!</div><br /><div>And thanks to everyone who&#39;s helped with dollars and/or messaging. &#0160;<a href="http://twittermaven.blogspot.com/">Warren Sukernek</a>. &#0160;<a href="http://www.gpexperience.com/" target="_blank">Tim Hayden</a>. &#0160;<a href="http://www.chrisbrogan.com/" target="_blank">Chris Brogan</a>. &#0160;<a href="http://pistachioconsulting.com/" target="_blank">Laura Fitton</a>. And more.</div></div>
</content>


    </entry>
    <entry>
        <title>SXSW &#39;09: Updates</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/sxsw-09-updates.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/sxsw-09-updates.html" thr:count="5" thr:updated="2009-03-12T09:03:46-04:00" />
        <id>tag:typepad.com,2003:post-63660739</id>
        <published>2009-03-04T23:05:45-05:00</published>
        <updated>2009-03-04T23:05:23-05:00</updated>
        <summary>We&#39;re just over a week away from the start of South by Southwest 2009. Here&#39;s some additional stuff I&#39;ve come across that you might find useful: Our firm is hosting an event on Monday, March 16th with Austin Ventures. See this page for details. Many people will be flying in at the same time, going to similar places. Why not try a #taxishare? To find out who&#39;ll be around visit this wiki from @mediaphyter and @kyeung808. Earlier, I posted: A...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Conferences" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>We&#39;re just over a week away from the start of <a href="http://sxsw.com/" target="_blank">South by Southwest 2009</a>.</p><br /><div>Here&#39;s some additional stuff I&#39;ve come across that you might find useful:</div><div><ul>
<li>Our firm is hosting an event on Monday, March 16th with Austin Ventures. &#0160;<a href="http://www.beingpeterkim.com/unlisted.html" target="_blank">See this page</a> for details.</li>
<li><span>Many people will be flying in at the same time, going to similar places. Why not try a <a href="http://www.beingpeterkim.com/2009/03/concept-twitter-taxishare.html" target="_blank">#taxishare</a>?&#0160;</span>&#0160;</li>
<li>To find out who&#39;ll be around <a href="http://sxsw2009.pbwiki.com/" target="_blank">visit this wiki</a> from @<a href="http://twitter.com/mediaphyter" target="_blank">mediaphyter</a> and @<a href="http://twitter.com/kyeung808" target="_blank">kyeung808</a>.&#0160;</li>
</ul>
Earlier, I posted:</div><div><ul>
<li><a href="http://www.beingpeterkim.com/atx.html" target="_blank">A map of Austin</a> from my business traveler perspective, with help from @<a href="http://twitter.com/jackiehuba" target="_blank">jackiehuba</a> and @<a href="http://austinbeergeek" target="_blank">austinbeergeek</a>.</li>
<li><span>How to connect with me on <a href="http://my.sxsw.com/user/profile/peterkim" target="_blank">my.SXSW</a> and <a href="http://twitter.com/peterkim" target="_blank">Twitter</a>&#0160;</span>&#0160;</li>
<li><span>Some of the parties from <a href="http://sxsw.com/interactive/parties_and_lounges" target="_blank">the official list</a>&#0160;</span>&#0160;</li>
<li><span>Details on my panel,&#0160;<span style="line-height: 19px; ">&quot;<a href="http://my.sxsw.com/events/event/7182" style="cursor: pointer; text-decoration: underline; color: #ff0000; " target="_blank">My Boss Doesn&#39;t Get It: Championing Social Media to the Man</a>.&quot;</span>&#0160;</span>&#0160;</li>
</ul>
<span>&#0160;</span>&#0160;See you in Austin!&#0160;<br /></div></div>
</content>


    </entry>
    <entry>
        <title>Concept:  Twitter #taxishare</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/concept-twitter-taxishare.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/concept-twitter-taxishare.html" thr:count="29" thr:updated="2009-03-19T00:27:45-04:00" />
        <id>tag:typepad.com,2003:post-63612615</id>
        <published>2009-03-03T20:41:00-05:00</published>
        <updated>2009-03-09T14:47:31-04:00</updated>
        <summary>I travel pretty frequently. If you do too, this might sound familiar. Whenever I fly somewhere, the first thing I&#39;ll do upon landing is turn on my phone&#39;s radio to send/receive SMS and check email. I&#39;ll usually scan Google Reader and/or Twitter while waiting to deplane. Then I&#39;ll make my way straight to the taxi line to get a ride into town. Sometimes, I know the wait will be ridiculous - like in Las Vegas or New York. Other times,...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Travel" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I travel pretty frequently. &#0160;If you do too, this might sound familiar. &#0160;Whenever I fly somewhere, the first thing I&#39;ll do upon landing is turn on my phone&#39;s radio to send/receive SMS and check email. &#0160;I&#39;ll usually scan Google Reader and/or Twitter while waiting to deplane. &#0160;Then I&#39;ll make my way straight to the taxi line to get a ride into town.</p><div>Sometimes, I know the wait will be ridiculous - like in Las Vegas or New York. &#0160;Other times, it&#39;s pretty quick, like in Austin. &#0160;But there&#39;s one aspect of the experience that bugs me consistently - solo travelers like me, taking taxis to the same general location. &#0160;Sure, I could walk up and down the line asking if anyone&#39;s going where I am - but in most places, that just doesn&#39;t seem culturally acceptable. &#0160;Kind of like saying hello to everyone in the elevator of a Midtown highrise. &#0160;Why? &#0160;Because there&#39;s no real need to engage with complete strangers that will soon leave your proximity. &#0160;Plus, you don&#39;t know what these people are all about.</div><br /><div>Enter social technology. &#0160;The nature of participation lends itself to people willingly publishing personal profile information. &#0160;So you can get a sense of whether someone&#39;s sketchy or not without having the training of a FBI interrogator.</div><br /><div>Here&#39;s the concept: &#0160;Do you think we could get a taxi sharing movement started using Twitter?</div><br /><div>Two great reasons - better for your travel budget and better for the environment. &#0160;When I <a href="http://www.google.com/search?hl=en&amp;client=safari&amp;rls=en-us&amp;q=twitter+taxi+share&amp;btnG=Search" target="_blank">search for something similar</a>, it appears that point solutions exist for cities like New York. &#0160;But to make something like this work, you need networks with critical mass - so it&#39;s easier to activate the native network with its million+ accounts and hundreds of thousands of active users. &#0160;Witness ideas like #<a href="http://search.twitter.com/search?q=%23followfriday">followfriday</a>&#0160;or #<a href="http://search.twitter.com/search?q=%23songsaturday">songsaturday</a>.</div><br /><div>Here&#39;s how it could work. &#0160;Your plane lands. &#0160;You turn on your phone and take care of essential communications. &#0160;You search for #taxishare and see if anyone&#39;s nearby. &#0160;Or you tweet your own details, e.g. location, destination, time you&#39;re willing to wait until for responses (all times local), and the hashtag. &#0160;Like this:</div><div><ul>
<li>LGA. W Times Square. 9 pm. #taxishare</li>
<li>BOS. &#0160;Harvard campus. &#0160;10:30 pm. #taxishare&#0160;<span>&#0160;</span>&#0160;</li>
</ul>
Anyone who&#39;s relevant can ping you back with an @ message. &#0160;You&#39;d just have to run the search 2 or 3 times as you make your way to queue.<br /></div><br /><div>By using Twitter, users can check profile information before deciding to respond. &#0160;E.g. if you&#39;re only willing to share with other solo female travelers, you&#39;ve got some ability to filter. &#0160;Naturally there are many ways to modify the message string to help.</div><br /><div>I could see this being particularly useful next week as SXSW begins. &#0160;A lot of people are visiting Austin bound for destinations concentrated in the downtown area; many people are also on Twitter.</div><br /><div>What do you think - could this work? &#0160;What are other benefits/drawbacks? &#0160;Would you be willing to try it out?</div><br /><div>UPDATE: &#0160;If this sounds interesting to you, <a href="http://shareataxi.me/" target="_blank">check out this resource</a> developed by @<a href="http://twitter.com/sergiobayona" target="_blank">sergiobayona</a>. Nice.</div></div>
</content>


    </entry>
    <entry>
        <title>Personal branding as asset allocation</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/03/personal-branding-as-asset-allocation.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/03/personal-branding-as-asset-allocation.html" thr:count="5" thr:updated="2009-05-07T05:15:09-04:00" />
        <id>tag:typepad.com,2003:post-63519373</id>
        <published>2009-03-02T03:02:00-05:00</published>
        <updated>2009-03-03T08:44:56-05:00</updated>
        <summary>We&#39;ve all been impacted by the global financial crisis in some shape or form. As we uncover the reasons behind the current chaos (this is the one of the best related posts I&#39;ve read), one theme that keeps repeating is investment in risky vehicles. Many seemed solid at the time, based on constructs like the Gaussian copula function. Or at a personal level, carrying a manageable balance from month-to-month on a couple credit cards (perhaps in addition to an adjustable-rate...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="People" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;p&gt;We&#39;ve all been impacted by the global financial crisis in some shape or form.  As we uncover the reasons behind the current chaos (&lt;a href=&quot;http://www.fastforwardblog.com/2008/10/05/the-credit-crisis-and-social-software-part-1-why-we-need-a-return-to-credit-based-on-social-relationships/&quot; target=&quot;_blank&quot;&gt;this is the one of the best related posts I&#39;ve read&lt;/a&gt;), one theme that keeps repeating is investment in risky vehicles&lt;a href=&quot;http://www.beingpeterkim.com&quot;&gt;.&lt;/a&gt;  Many seemed solid at the time, based on constructs like the &lt;a href=&quot;http://www.wired.com/techbiz/it/magazine/17-03/wp_quant?currentPage=1&quot; target=&quot;_blank&quot;&gt;Gaussian copula function&lt;/a&gt;.  Or at a personal level, carrying a manageable balance from month-to-month on a couple credit cards (perhaps in addition to an adjustable-rate mortgage).  Now we know better...right?&lt;/p&gt;&lt;div&gt;&lt;div&gt;Well, how are your personal brand investments doing?  Pretty well, I hope.&lt;/div&gt;&lt;/div&gt;&lt;blockquote class=&quot;webkit-indent-blockquote&quot; style=&quot;margin: 0 0 0 40px; border: none; padding: 0px;&quot;&gt;&lt;p&gt;Let&#39;s pause for a second - you are tracking the activity of your personal brand, right? As Lord Kelvin said, if you want to manage it, you must be able to measure it. You can get started with this &lt;a href=&quot;http://www.beingpeterkim.com/2008/09/a-framework-for.html&quot; target=&quot;_blank&quot;&gt;framework for measuring social media&lt;/a&gt;.&lt;/p&gt;&lt;/blockquote&gt;&lt;div&gt;&lt;div&gt;Where are you investing to grow your personal brand?  (Normally this would be a rather gauche question to ask, but with personal branding it&#39;s all out in the open anyway.)  Time equals money.  How are you spending yours?&lt;/div&gt;&lt;br&gt;&lt;div&gt;Here&#39;s a brief description of personal brand investment classes:&lt;/div&gt;&lt;div&gt;&lt;ul&gt;
&lt;li&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Aggressive.&lt;/span&gt; Sites that are hardly known, but offer a chance for you to reap big gains by being an early adopter.  People who were early on Twitter and FriendFeed have been able to make a name for themselves as guides.  On the downside, your investment may disappear if the site goes bankrupt, e.g. &lt;a href=&quot;http://ma.gnolia.com/&quot; target=&quot;_blank&quot;&gt;ma.gnolia&lt;/a&gt; or &lt;a href=&quot;http://pownce.com/&quot; target=&quot;_blank&quot;&gt;Pownce&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Growth.&lt;/span&gt; Sites that have reached critical mass and close to mainstream adoption.  For example, LinkedIn, MySpace, and Facebook.  These are closer to dividend plays - they offer value from the existing network and connections going forward.  On the downside, these assets can fall out of favor and lose value rapidly, e.g. Friendster.&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Conservative.&lt;/span&gt;  Tactics that don&#39;t benefit from network leverage, but generate solid returns.  For example, having your own domain and mapping it to your blog&#39;s URL.  On the downside, it takes a lot of hard work to build these positions.&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;&lt;div&gt;What would you do if Twitter suddenly shut down? Or Facebook and LinkedIn?  Or Six Apart, Wordpress, Blogger?  &quot;Hey, remember me?  I had that Typepad blog.&quot;  or &quot;You might not remember, but I was following you on Twitter.&quot;  To mitigate this risk, it&#39;s important to reinforce the strength of your connections with direct personal contact.  That&#39;s doesn&#39;t mean sending auto-DMs; it means actually connecting.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Allocation is key and will be driven by your personal goals and objectives.  Only you can determine your personal branding asset allocation and at minimum you should review where you&#39;re invested.  If you&#39;re concentrating your efforts into a single area, you may be overexposed to risk or not allowing your brand to grow fast enough.&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Most Popular Posts: February 2009</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/02/most-popular-posts-february-2009.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/02/most-popular-posts-february-2009.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-63581633</id>
        <published>2009-02-28T02:28:00-05:00</published>
        <updated>2009-03-03T08:54:25-05:00</updated>
        <summary>At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In February, the top ten posts were: A List of Social Media Marketing Examples Social Media Predictions 2009 It&#39;s Time To Transform A framework for measuring social media Input requested: Web 2.0 Expo session Broken windows in social media Reminder from an anonymous coward Austin, Texas - SXSW 2009 Why...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Admin" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;p&gt;&lt;span style=&quot;line-height: 19px; &quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-top: 10px; margin-bottom: 10px; text-align: left; &quot;&gt;At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog&lt;a href=&quot;http://www.beingpeterkim.com&quot;&gt;.&lt;/a&gt; In February, the top ten posts were:&lt;/p&gt;&lt;div&gt;&lt;ol style=&quot;margin-top: 10px; margin-bottom: 10px; &quot;&gt;&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2008/09/ive-been-thinki.html&quot; style=&quot;text-decoration: underline; color: #003366; &quot;&gt;A List of Social Media Marketing Examples&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2008/12/social-media-2009.html&quot;&gt;Social Media Predictions 2009&lt;/a&gt; &lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/social-business.html&quot;&gt;It&#39;s Time To Transform&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2008/09/a-framework-for.html&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot;&gt;A framework for measuring social media&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/02/input-requested-web-20-expo-session.html&quot;&gt;Input requested: Web 2.0 Expo session&lt;/a&gt; &lt;/span&gt; &lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/02/broken-windows-in-social-media.html&quot;&gt;Broken windows in social media&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/02/reminder-from-an-anonymous-coward.html&quot; style=&quot;color: blue; text-decoration: underline; cursor: pointer; &quot;&gt;Reminder from an anonymous coward&lt;/a&gt; &lt;/span&gt; &lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/atx.html&quot;&gt;Austin, Texas - SXSW 2009&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/why-web-20-still-matters.html&quot;&gt;Why Web 2.0 Still Matters&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href=&quot;http://www.beingpeterkim.com/2008/07/applying-game-m.html&quot;&gt;Applying game mechanics to social media&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;Something I noticed: new people are finding the list of social media examples. I hope it&#39;s still useful. The &lt;a href=&quot;http://wiki.beingpeterkim.com/&quot; target=&quot;_blank&quot;&gt;wiki&lt;/a&gt; has almost reached 1,000 examples - many of them new - but I should probably do something with the original list.&lt;/div&gt;&lt;br&gt;&lt;div&gt;I removed my feed from the aggregator Social Media Today earlier this month, in order to focus on the increased comment volume both here and on Twitter. For more discussion about participating, see &lt;a href=&quot;http://www.socialmediatoday.com/SMC/71980&quot;&gt;this post&lt;/a&gt;. Be sure to read two tweets in response to my request, too: &lt;a href=&quot;http://twitter.com/socialmedia2day/status/1192369231&quot;&gt;one&lt;/a&gt; and &lt;a href=&quot;http://twitter.com/socialmedia2day/status/1192436724&quot;&gt;two&lt;/a&gt;.&lt;/div&gt;&lt;br&gt;&lt;div&gt;One of the main reasons I write these month-end reflection posts is to provide you with links in case you missed any content as it happened. Blog content can be both highly perishable and easy to miss.&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Announcing the Media 2.0 Best Practices</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/02/announcing-media-20-best-practices.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/02/announcing-media-20-best-practices.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-63418241</id>
        <published>2009-02-27T12:00:00-05:00</published>
        <updated>2009-02-27T16:10:22-05:00</updated>
        <summary>I posted recently about broken windows in social media and asked if there was anything more we could do about them. The prevailing sentiment in comments was that &quot;broken windows&quot; are a necessary evil, but the community would win in the end. Problems aren&#39;t going to fix themselves - as social computing goes mainstream, I see the risk of bystander effect increasing as more windows get broken. So you and I are going to need to get involved. As a...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social computing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div><a href="http://m2bp.pbwiki.com/" style="float: right;"><img alt="Media 2.0 Best Practices" border="0" class="at-xid-6a00d8341c04e353ef0111689c733a970c " src="http://beingpeterkim.typepad.com/.a/6a00d8341c04e353ef0111689c733a970c-800wi" style="margin: 0px 0px 5px 20px;" title="Media 2.0 Best Practices" /></a>
 I posted recently about <a href="http://www.beingpeterkim.com/2009/02/broken-windows-in-social-media.html">broken windows in social media</a>&#0160;and asked if there was anything more we could do about them. &#0160;The prevailing sentiment in comments was that &quot;broken windows&quot; are a necessary evil, but the community would win in the end.</div><br /><div>Problems aren&#39;t going to fix themselves - as social computing goes mainstream, I see the risk of <a href="http://en.wikipedia.org/wiki/Bystander_effect" target="_blank">bystander effect</a> increasing as more windows get broken. &#0160;So you and I are going to need to get involved.</div><br /><div>As a first step, how taking a first step forward with platform vendors? &#0160;The <a href="http://media2.0workgroup.org/" target="_blank">Media 2.0 Workgroup</a>&#0160;- a group I&#39;ve been affiliated with for a while - has decided to work on an initiative that will focus on the ethics of participation.</div><br /><div>Here&#39;s more from <a href="http://twitter.com/ChrisSaad" target="_blank">Chris Saad</a>. &#0160;If you&#39;re interested, I encourage you to visit the <a href="http://m2bp.pbwiki.com/" target="_blank">Media 2.0 Best Practices</a> page to learn more and get involved.</div><p><br />--</p><div><span style="font-family: &#39;Gill Sans&#39;; font-size: 14px; line-height: normal; "><strong><font size="6">Announcing the Media 2.0 Best Practices</font></strong><br /><p>Today I am proud to announce the Media 2.0 Best Practices.</p><h2>The Highlights</h2><ul>
<li>We are creating a document that the community can own and that vendors can use as a promise to their participants</li>
<li>The project was started by&#0160;<a href="http://www.js-kit.com/" target="_blank">JS-Kit</a>&#0160;and donated to the&#0160;<a href="http://media2.0workgroup.org/" target="_blank">Media 2.0 Workgroup</a>&#0160;for broader participation</li>
<li>The group will discuss and debate&#0160;<a href="http://www.mediabestpractices.com/" target="_blank">the strawman</a>&#0160;during the coming conferences (SxSW, Web 2.0 and others)</li>
<li>This will be a document owned by the community for any vendor in the marketplace to adopt. It will be hosted at&#0160;<a href="http://blog.js-kit.com/wp-admin/www.mediabestpractices.com" target="_blank">www.mediabestpractices.com</a></li>
<li>Participants are:&#0160;<a href="http://www.twitter.com/chrissaad" target="_blank">Chris Saad</a>,&#0160;<a href="http://www.twitter.com/khrisloux" target="_blank">Khris Loux</a>&#0160;(On Behalf of&#0160;<a href="http://www.js-kit.com/" target="_blank">JS-Kit</a>),&#0160;<a href="http://twitter.com/eblantz" target="_blank">Eric Blantz</a>,&#0160;<a href="http://www.twitter.com/stoweboyd" target="_blank">Stowe Boyd</a>,&#0160;<a href="http://learntoduck.com/" target="_blank">Micah Baldwin</a>&#0160;(On behalf of&#0160;<a href="http://www.lijit.com/" target="_blank">Lijit</a>),&#0160;<a href="http://www.twitter.com/briansolis" target="_blank">Brian Solis</a>,&#0160;<a href="http://www.twitter.com/dotben" target="_blank">Ben Metcalfe</a>,&#0160;<a href="http://www.twitter.com/marianne" target="_blank">Marianne Richmond</a>,&#0160;<a href="http://www.twitter.com/jowyang" target="_blank">Jeremiah Owyang</a>,&#0160;<a href="http://www.twitter.com/danielabarbosa" target="_blank">Daniela Barbosa</a>, <a href="http://twitter.com/peterkim">Peter Kim</a>,&#0160;<a href="http://www.twitter.com/loic" target="_blank">Loïc Le Meur</a>&#0160;(also on behalf of <a href="http://seesmic.com/">Seesmic</a>/<a href="http://www.twhirl.org/">Twhirl</a>), <a href="http://twitter.com/debs">Deborah Schultz</a>.</li>
</ul>
<h2>The goal...</h2><p>To give publishers, emerging media platforms and individual participants an evolving set of &#39;Best Practices&#39; to encourage open, democratic and transparent interaction. Further, to help participants who wish to engage with those platforms to know, at a glance, which aspects of the best practices they can reasonably expect to be applied to their experience.</p><h2>The history...</h2><p>Over the past weeks, Eric Blantz,&#0160;<a href="http://www.twitter.com/khrisloux" target="_blank">Khris Loux</a>,&#0160;<a href="http://www.twitter.com/stoweboyd" target="_blank">Stowe Boyd</a>&#0160;and I (<a href="http://www.twitter.com/chrissaad" target="_blank">Chris Saad</a>) have been discussing the ethics and best practices around social media and social tools, specifically with regard to the needs of a social tools vendor like&#0160;<a href="http://www.js-kit.com/" target="_blank">JS-Kit</a>. All of us are working with JS-Kit in some way or another. The Recent Facebook flap about their Terms of Service led us to consider addressing these issues in a larger forum. As Eric said, &#39;the value of the activity is proportional to the involvement of a wider group of smart people.&#39; We immediately thought of the&#0160;<a href="http://media2.0workgroup.org/" target="_blank">Media 2.0 Workgroup</a>&#0160;as a good start for that wider group. As a result, JS-Kit authorized us to donate our draft materials to the workgroup for open sourcing to the community.</p><div class="Ih2E3d"><p>We have high aspirations, but we don&#39;t know exactly what form any results of the process might take. Perhaps we will be able to define a strong consensus on a number of topics that we will craft into a document or a website. Alternatively, we might fall into camps, arguing different sides of complex issues. Perhaps we would create a series of public conversations on the most difficult and important topics, and video those, with participation of others. We don&#39;t know.</p><p>We do know that the issues around the ethics of participation in the social web are enormous importance. The web is the most valuable human artifact ever created, and it is ours: there is no higher authority to ask &#39;how should we act?&#39; We have to look to ourselves to find these answers, and the sooner the better.</p></div><h2>The plan...</h2><p>This will be a document owned by the community for any vendor in the marketplace to adopt. The core group of participants will discuss and debate the issues over the coming conferences (SxSW, Web 2.0 etc) and we will keep the entire community informed via the&#0160;<a href="http://groups.google.com/group/media-20-best-practices---announce" target="_blank">Mailing List</a>,&#0160;<a href="http://www.twitter.com/media2" target="_blank">Twitter</a>&#0160;and&#0160;<a href="http://feeds2.feedburner.com/Media20Workgroup" target="_blank">Media 2.0 Workgroup feed</a>.</p><h2>Initial Participants in the process are...</h2><p><a href="http://www.twitter.com/chrissaad" target="_blank">Chris Saad</a>,&#0160;<a href="http://www.twitter.com/khrisloux" target="_blank">Khris Loux</a>&#0160;(On Behalf of&#0160;<a href="http://www.js-kit.com/" target="_blank">JS-Kit</a>),&#0160;<a href="http://twitter.com/eblantz" target="_blank">Eric Blantz</a>,&#0160;<a href="http://www.twitter.com/stoweboyd" target="_blank">Stowe Boyd</a>,&#0160;<a href="http://learntoduck.com/" target="_blank">Micah Baldwin</a>&#0160;(On behalf of&#0160;<a href="http://www.lijit.com/" target="_blank">Lijit</a>),&#0160;<a href="http://www.twitter.com/briansolis" target="_blank">Brian Solis</a>,&#0160;<a href="http://www.twitter.com/dotben" target="_blank">Ben Metcalfe</a>,&#0160;<a href="http://www.twitter.com/marianne" target="_blank">Marianne Richmond</a>,&#0160;<a href="http://www.twitter.com/jowyang" target="_blank">Jeremiah Owyang</a>,&#0160;<a href="http://www.twitter.com/danielabarbosa" target="_blank">Daniela Barbosa</a>,&#0160;&#0160;<a href="http://twitter.com/peterkim" style="color: blue; text-decoration: underline; cursor: pointer; ">Peter Kim</a>,&#0160;<a href="http://www.twitter.com/loic" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">Loïc Le Meur</a>&#0160;(also on behalf of&#0160;<a href="http://seesmic.com/" style="color: blue; text-decoration: underline; cursor: pointer; ">Seesmic</a>/<a href="http://www.twhirl.org/" style="color: blue; text-decoration: underline; cursor: pointer; ">Twhirl</a>),&#0160;<a href="http://twitter.com/debs" style="color: blue; text-decoration: underline; cursor: pointer; ">Deborah Schultz</a>.</p><h2>Check it out...</h2><p>Visit the site and view the strawman at&#0160;<a href="http://blog.js-kit.com/wp-admin/www.mediabestpractices.com" target="_blank"><a href="http://www.mediabestpractices.com">www.mediabestpractices.com</a></a></p></span></div></div>
</content>


    </entry>
    <entry>
        <title>SXSW &#39;09</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/02/sxsw-09.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/02/sxsw-09.html" thr:count="8" thr:updated="2009-03-11T13:00:11-04:00" />
        <id>tag:typepad.com,2003:post-63191885</id>
        <published>2009-02-23T02:23:00-05:00</published>
        <updated>2009-02-23T11:04:30-05:00</updated>
        <summary>[We will have some of this.] In case you didn&#39;t know, I&#39;m building a company based in Austin, so it&#39;s like a home away from home for me. It&#39;s also where the South by Southwest 2009 music, film, and interactive festivals will be happening in a few weeks. If you won&#39;t be attending, we&#39;ll miss you. However, I&#39;m sure there will be plenty of ways to attend virtually. If you will be attending, here&#39;s some information that might be interesting...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Conferences" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div style="float: right; margin-left: 10px; margin-bottom: 10px;"> <a href="http://www.flickr.com/photos/beingpeterkim/2788494994/"><img src="http://farm4.static.flickr.com/3026/2788494994_93a2763b68_m.jpg" style="border: 1px solid #000000;" /></a> <br /> <span style="font-size: 0.9em; margin-top: 0px;"> <center>[We will have some of this.]</center></span></div>

<div>In case you didn&#39;t know, I&#39;m <a href="http://www.beingpeterkim.com/2009/01/social-business.html" target="_blank">building a company</a> based in Austin, so it&#39;s like a home away from home for me. &#0160;It&#39;s also where the South by Southwest 2009 music, film, and interactive festivals will be happening in a few weeks.</div><br /><div>If you won&#39;t be attending, we&#39;ll miss you. &#0160;However, I&#39;m sure there will be plenty of ways to attend virtually. &#0160;If you will be attending, here&#39;s some information that might be interesting to you.</div><br /><div>(This is my first time at SXSW so if you&#39;re a veteran, your advice is appreciated.)</div><div><ul>
<li>I&#39;ve created&#0160;<a href="http://www.beingpeterkim.com/atx.html" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">an area map</a>&#0160;that you might find useful. &#0160;It&#39;s based on my personal experiences as a business traveler to the city over the past six months. &#0160;I&#39;ve also asked some locals who have insider knowledge to contribute as well.</li>
</ul>
</div><div><ul>
<li>It looks like a lot of interesting people will be around. &#0160;I&#39;m not sure how useful the <a href="http://my.sxsw.com/user/profile/peterkim" target="_blank">my.SXSW interface</a> will be for connecting, so if we&#39;ve never met,&#0160;<a href="http://twitter.com/peterkim" target="_blank">connect with me on Twitter</a> instead so we can exchange DMs and more deliberately cross paths. &#0160;Also, feel free to leave a comment so I can be sure to keep an eye and ear out for you.</li>
</ul>
</div><div><ul>
<li>Speaking of crossing paths, aside from private sponsored events, there are public and semi-public events happening including the &quot;<a href="http://twtvite.com/wl72lg" target="_blank">All Hat...No Cattle</a>&quot; tweetup and the <a href="http://mashable.com/2009/02/18/mashable-sxsw-announce/" target="_blank">Mashable + Blurb</a> party. &#0160;Looks like <a href="http://www.facebook.com/event.php?eid=53014816149" target="_blank">Razorfish</a> and <a href="http://socialmediagroup.com/2009/02/12/smg-sponsoring-sxsw-launch-party/" target="_blank">Social Media Group</a> are hosting as well.</li>
</ul>
</div><div><ul>
<li>And finally, on Friday 13 March, I&#39;m on a panel titled &quot;<a href="http://my.sxsw.com/events/event/7182" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">My Boss Doesn&#39;t Get It: Championing Social Media to the Man</a>.&quot; &#0160;Would love to see you there and field the toughest questions you can think of.</li>
</ul>
</div><div>See you in Austin!</div></div>
</content>


    </entry>
    <entry>
        <title>Broken windows in social media</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/02/broken-windows-in-social-media.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/02/broken-windows-in-social-media.html" thr:count="17" thr:updated="2009-02-25T11:38:36-05:00" />
        <id>tag:typepad.com,2003:post-62897339</id>
        <published>2009-02-16T02:16:00-05:00</published>
        <updated>2009-02-16T02:16:00-05:00</updated>
        <summary>You may be familiar with the broken windows theory, namely how vandalism such as broken windows and graffiti lead to disorder in communities. Fixing these types of issues restores order to communities. In society, usually it&#39;s institutions and authorities that make something happen. Naturally, people who live local can step up and get involved too. (While the correlations supporting the theory have been debated, it&#39;s tough to argue that living in a nicer environment is a bad thing.) In social...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social computing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>You may be familiar with the&#0160;<a href="http://www.theatlantic.com/doc/198203/broken-windows" target="_blank">broken windows theory</a>, namely how vandalism such as broken windows and&#0160;graffiti&#0160;lead to disorder in communities. &#0160;Fixing these types of issues restores order to communities. &#0160;In society, usually it&#39;s institutions and authorities that make something happen. &#0160;Naturally, people who live local can step up and get involved too. &#0160;(While the correlations supporting the theory have been debated, it&#39;s tough to argue that living in a nicer environment is a bad thing.)</p><br /><div>In social media, I&#39;m noticing more broken windows appear daily - in a figurative sense. &#0160;That is, not like broken functionality, but instead the proliferation of unsolicited commercial content, blatant self promotion, and more savvy spammers.</div><br /><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p><a href="http://www.louisgray.com/live/2009/01/419-scammers-set-up-roost-on-facebook.html" target="_blank">419 scammers</a> on Facebook. &#0160;Human generated comment spam. &#0160;Automated direct messages from new Twitter followers. &#0160;Emails <a href="http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of….html" target="_blank">selling social media certification</a>. &#0160;<a href="http://darmano.typepad.com/logic_emotion/2009/02/whose-logo-is-it-anyway.html" target="_blank">Plagiarism</a> and IP theft.</p></blockquote><br /><div>The &quot;authorities&quot; are doing what they can, e.g. Twitter suspends and Facebook disables suspicious accounts. &#0160;And you can report violations, block users, or send a&#0160;<a href="http://labnol.blogspot.com/2007/09/dmca-notice-of-copyright-infringement.html" target="_blank">DMCA takedown notice</a>. &#0160;But the problem lies in how the windows are breaking - it&#39;s wholly intentional with minimal incremental cost and little chance of being caught. &#0160;Most of us also participate in social media complementary to a paying job - so monitoring and chasing down violations ends up as&#0160;<a href="http://en.wikipedia.org/wiki/Moby-Dick#Ahab" target="_blank">Ahab</a>-like vigilantism.</div><br /><div>Personally, I engage with a large network and cope by employing an active &quot;ignore&quot; filter. &#0160;Some people lock-down to a greater degree and only connect with very small trusted networks. &#0160;There are advantages and disadvantages to both approaches.</div><br /><div style="text-align: center;">But regardless of how you participate, isn&#39;t there SOMETHING MORE we can do about all of these broken windows?</div></div>
</content>


    </entry>
    <entry>
        <title>FASTforward &#39;09 is people</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/02/fastforward-09-is-people.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/02/fastforward-09-is-people.html" thr:count="2" thr:updated="2009-02-24T09:26:22-05:00" />
        <id>tag:typepad.com,2003:post-62727537</id>
        <published>2009-02-12T02:12:00-05:00</published>
        <updated>2009-02-23T10:54:08-05:00</updated>
        <summary>Source: vedo&#39;s pics on Flickr Earlier this week, I attended the FASTforward &#39;09 conference. It was hosted by Microsoft and the theme was &quot;engage your user.&quot; It should&#39;ve been hosted by Soylent Corporation with a theme of &quot;social computing is people.&quot; Three authors/thought leaders took the stage, each with a message about people: Don Tapscott spoke about &quot;grown up digital&quot; and the &quot;net generation.&quot; Clay Shirky recapped Here Comes Everybody telling us that &quot;group action just got easier.&quot; Charlene Li...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div style="float: right; margin-left: 10px; margin-bottom: 10px;"> <a href="http://www.flickr.com/photos/26322849@N03/3298441111/"><img src="http://farm4.static.flickr.com/3336/3298441111_a5d9e62bce_m.jpg" style="border: 1px solid #000000;" /></a> <br /> <span style="font-size: 0.9em; margin-top: 0px;"> <center>Source: <a href="http://www.flickr.com/photos/26322849@N03/" target="_blank">vedo&#39;s pics</a> on Flickr</center></span></div>

<div>Earlier this week, I attended the&#0160;<a href="http://www.fastforward09-micro.com/" target="_blank">FASTforward &#39;09</a> conference. &#0160;It was hosted by Microsoft and the theme was &quot;engage your user.&quot; &#0160;It should&#39;ve been hosted by&#0160;<a href="http://en.wikipedia.org/wiki/Soylent_Green" target="_blank">Soylent Corporation</a> with a theme of &quot;social computing is people.&quot;<br /></div><br /><div>Three authors/thought leaders took the stage, each with a message about people:</div><div><ul>
<li><a href="http://www.wikinomics.com/blog/" target="_blank">Don Tapscott</a> spoke about &quot;grown up digital&quot; and the &quot;net generation.&quot;</li>
<li><span><a href="http://www.shirky.com/" target="_blank">Clay Shirky</a> recapped Here Comes Everybody telling us that &quot;group action just got easier.&quot;</span></li>
<li><span><a href="http://www.altimetergroup.com/" target="_blank">Charlene Li</a> encouraged us to focus on relationships, not technologies.&#0160;</span>&#0160;</li>
</ul>
</div><div>In case you don&#39;t know, FAST is a firm focused on enterprise search. &#0160;It&#39;s not a change management consultancy. &#0160;So what gives with all of the people talk? &#0160;The technology could have been Google Enterprise Apps, Lotus, or SAP and the message would&#39;ve been the same - what matters is the people. &#0160;(But strangely enough, I never saw a single <a href="http://www.microsoft.com/business/peopleready/en-us/" target="_blank">people_ready</a> image on site.)</div><br /><div>You probably already know that most of the value in a conference comes from building connections in person. &#0160;I met many of the minds who contribute to the <a href="http://www.fastforwardblog.com/" target="_blank">FASTforward blog</a> and they did not disappoint. &#0160;I met <a href="http://smartpei.typepad.com/" target="_blank">Rob Paterson</a>. &#0160;<a href="http://www.fastforwardblog.com/?author_name=pthornton">Paula Thornton</a>. &#0160;<a href="http://wirearchy.com/" target="_blank">Jon Husband</a>. &#0160;<a href="http://socialwrite.com/" target="_blank">Jevon MacDonald</a>. &#0160;<a href="http://theobvious.typepad.com/blog/" target="_blank">Euan Semple</a>. &#0160;And more.</div><p>You may not be familiar with those people and their work. &#0160;And you can also succumb to social proof and follow well-known people who are thinking about the same things you are, who&#39;ve worked in similar jobs, and are subscribed to the same blogs. &#0160;But if you want to <a href="http://www.beingpeterkim.com/2009/01/break-free-from-echo-chamber.html" target="_blank">break free from the echo chamber</a>, you&#39;ve got to leave your comfort zone and think about the things you don&#39;t know already.</p><div>When I reflect on the conversations I had with bloggers, speeches I heard from thought leaders, and lessons shared by people who&#39;ve implemented the technologies in the field, it&#39;s clear that people are key to making social computing work. &#0160;And I&#39;m more convinced than ever that to make technologies work for people, we need a holistic approach of social business design.</div><br /><div>For further explanation,&#0160;<a href="http://www.fastforwardblog.com/podpress_trac/web/1659/0/jeffrey-dachis-2-9-09.mp4" target="_blank">check out this video</a> where&#0160;Joshua-Michéle Ross&#0160;from O&#39;Reilly interviews Jeffrey Dachis at #<a href="http://search.twitter.com/search?q=%23ffc09" target="_blank">ffc09</a>.</div></div>
</content>

        <link rel="enclosure" type="audio/mp4" href="http://www.fastforwardblog.com/podpress_trac/web/1659/0/jeffrey-dachis-2-9-09.mp4" length="25376199" />

    </entry>
    <entry>
        <title>Input requested: Web 2.0 Expo session</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/02/input-requested-web-20-expo-session.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/02/input-requested-web-20-expo-session.html" thr:count="29" thr:updated="2009-04-01T03:58:20-04:00" />
        <id>tag:typepad.com,2003:post-62297628</id>
        <published>2009-02-03T02:03:00-05:00</published>
        <updated>2009-02-03T08:51:21-05:00</updated>
        <summary>I&#39;m looking forward to the Web 2.0 Expo coming up soon in San Francisco. I&#39;ll be sharing a session with two people you might know: Charlene Li and Jeremiah Owyang. Our session is Why Social Media Marketing Fails - and How To Fix It. A description, for starters: Social media usage by individuals has gone mainstream. Brands are rushing to keep up with consumer behavior and consequently hundreds of companies around the world have launched social media marketing initiatives. However,...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Conferences" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div style="float: left; margin-left: 10px; margin-bottom: 1px; margin-right: 10px"> <a href="http://sf.web2expo.com">
<img alt="Web 2.0 Expo San Francisco 2008" border="0" height="60" src="http://assets.en.oreilly.com/1/event/22/webexsf2009_speaker-banner_210x60.gif" title="Web 2.0 Expo San Francisco 2008" width="210" />
</a></div><p>I&#39;m looking forward to the Web 2.0 Expo coming up soon in San Francisco. &#0160;I&#39;ll be sharing a session with two people you might know: &#0160;<a href="http://www.charleneli.com/" target="_blank">Charlene Li</a> and <a href="http://web-strategist.com/blog/" target="_blank">Jeremiah Owyang</a>.</p><br /><div>Our session is&#0160;<a href="http://www.web2expo.com/webexsf2009/public/schedule/detail/5779" target="_blank">Why Social Media Marketing Fails - and How To Fix It</a>. &#0160;A description, for starters:</div><br /><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p><span style="font-style: italic;">Social media usage by individuals has gone mainstream. Brands are rushing to keep up with consumer behavior and consequently hundreds of companies around the world have launched social media marketing initiatives.<br /><br />However, although major brands aren’t stumbling today as they were in 2006, current programs show that most marketers continue to operate businesses as usual. Most social media marketing executions are copy/paste into new channels – and customers aren’t impressed.<br /><br />In order to make social media marketing matter, brands must answer key questions like: - How can companies measure activity? &#0160;What about scalability? Why does our organizational structure prevent participation?<br /><br />This session will propose answers to those questions and attempt to help marketers think through the issues that will make social media marketing matter.</span></p></blockquote><div><br /><div>Here&#39;s where I&#39;d appreciate your input. &#0160;In the current economic environment, if you&#39;re going to make the effort to attend the Expo and our session, I want to make it as relevant as possible. &#0160;So I&#39;d like to get your take as we plan the session.</div><br /><div>After reading the title and description:</div><div><ul>
<li>What would you expect to hear covered in the session?</li>
<li>What questions come to mind that you would want answered? &#0160;</li>
<li><span>How can we make it a session that you walk away from satisfied?</span></li>
</ul>
</div></div></div>
</content>


    </entry>
    <entry>
        <title>Reminder from an anonymous coward</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/02/reminder-from-an-anonymous-coward.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/02/reminder-from-an-anonymous-coward.html" thr:count="7" thr:updated="2009-03-06T16:53:50-05:00" />
        <id>tag:typepad.com,2003:post-62247898</id>
        <published>2009-02-02T02:02:00-05:00</published>
        <updated>2009-02-02T09:01:26-05:00</updated>
        <summary>Breaking a three year streak, I&#39;m not writing about Super Bowl ads this year. If I had investigated anything, I&#39;d have analyzed social media campaign integration. But something struck me as dissonant when I realized that I rarely watch TV ads - so why should I suddenly care now? Looking back, my first Super Bowl ad post was in 2006. Charlene Li suggested I cross-post on her blog, where I received some interesting comments, mostly in disagreement. One particularly brash...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Advertising" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Breaking a three year streak, I&#39;m not writing about Super Bowl ads this year. &#0160;If I had investigated anything, I&#39;d have analyzed social media campaign&#0160;integration. &#0160;But something struck me as dissonant when I realized that I rarely watch TV ads - so why should I suddenly care now?</p><div>Looking back, my <a href="http://blogs.forrester.com/groundswell/2006/02/super_bowl_xl_a.html" target="_blank">first Super Bowl ad post</a> was in 2006. &#0160;Charlene Li suggested I cross-post on her blog, where I received some interesting comments, mostly in disagreement. &#0160;One particularly brash commenter wrote:</div><br /><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p>&quot;<span style="font-style: italic;">Forrester needs to fire Peter Kim if he analizes stuff for them like he did that BK commerercial and If he is your friend run now and find a new one cause this guy is a complete moron if he thinks the BK ad was the big winner.</span>&quot;</p></blockquote><br /><div>I was struck by the severity of the opinion, even if written by an &quot;<a href="http://en.wikipedia.org/wiki/Anonymous_Coward" target="_blank">anonymous coward</a>&quot; with poor spelling and grammar skills. (click on the link for a definition if you&#39;re unfamiliar with the reference.)</div><br /><div>It was a good reminder to me that it&#39;s impossible to please everyone all the time. &#0160;So I do my best to cite facts, use common sense, and give honest opinions. &#0160;That way, when disagreement occurs, it&#39;s a learning experience. &#0160;And sometimes you discover that a difference of opinion can actually be affirming, as in the case above!</div><br /><div>UPDATE: Chris Brogan says that <a href="http://www.chrisbrogan.com/opinions-are-every-bit-as-important/" target="_blank">Opinions Are Every Bit as Important</a>. &#0160;Of course they are. &#0160;If you&#39;ve concluded that the point of this post is to&#0160;suppress&#0160;dissenting (or concurring) opinions, it&#39;s not - otherwise I&#39;d turn off comments on my posts.</div></div>
</content>


    </entry>
    <entry>
        <title>Most Popular Posts: January 2009</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/01/most-popular-posts-january-2009.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/01/most-popular-posts-january-2009.html" thr:count="5" thr:updated="2009-02-01T09:26:55-05:00" />
        <id>tag:typepad.com,2003:post-62179290</id>
        <published>2009-01-31T01:31:00-05:00</published>
        <updated>2009-01-31T01:31:00-05:00</updated>
        <summary>At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In January, the top ten posts were: A List of Social Media Marketing Examples Social Media Predictions 2009 It&#39;s Time To Transform Why Web 2.0 Still Matters Reputation Matters How to break free from the echo chamber A framework for measuring social media Now&#39;s the time, the time is now...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Admin" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="line-height: 19px; "></span></p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">At the end of each month, I&#39;ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In January, the top ten posts were:</p><div><ol style="margin-top: 10px; margin-bottom: 10px; "><li><a href="http://www.beingpeterkim.com/2008/09/ive-been-thinki.html" style="text-decoration: underline; color: #003366; ">A List of Social Media Marketing Examples</a></li>
<li><a href="http://www.beingpeterkim.com/2008/12/social-media-2009.html">Social Media Predictions 2009</a>&#0160;</li>
<li><a href="http://www.beingpeterkim.com/2009/01/social-business.html">It&#39;s Time To Transform</a></li>
<li><span><a href="http://www.beingpeterkim.com/2009/01/why-web-20-still-matters.html">Why Web 2.0 Still Matters</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2009/01/reputation-matters.html">Reputation Matters</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2009/01/break-free-from-echo-chamber.html">How to break free from the echo chamber</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2008/09/a-framework-for.html">A framework for measuring social media</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2008/07/nows-the-time-t.html">Now&#39;s the time, the time is now</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2009/01/the-need-for-services-in-social-technology.html">The need for services in social technology</a>&#0160;</span>&#0160;</li>
<li><span><a href="http://www.beingpeterkim.com/2008/08/how-to-set-an-e.html">How to set an ego trap</a>&#0160;</span>&#0160;</li>
</ol>
<div>Some things I noticed:</div><div>- The top two posts are collaborative content.<br /></div><div>- Blog content is highly perishable, but five posts are pre-2009.</div><div>- My style is best suited for posting once or twice a week.</div><div>- I&#39;ve been publishing this blog for three years. &#0160;Tempus fugit.</div></div><p></p></div>
</content>


    </entry>
    <entry>
        <title>Platforms or point solutions?</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/01/platforms-or-point-solutions.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/01/platforms-or-point-solutions.html" thr:count="9" thr:updated="2009-01-31T14:40:35-05:00" />
        <id>tag:typepad.com,2003:post-61921880</id>
        <published>2009-01-29T01:29:00-05:00</published>
        <updated>2009-06-19T10:39:33-04:00</updated>
        <summary>Community Platforms. Listening Platforms. Blogging Platforms. Microsharing Platforms. Commenting Platforms. Collaboration Platforms. E-Commerce Platforms. Lifestreaming Platforms. Etc. Just what is a platform, anyway? We can cobble these things together to create a Rube Goldberg social machine. Imagine this: I tweet a message about a product I like. Which updates my Facebook status. That ties into FriendFeed. Which motivates a blogger&#39;s response. Disqus picks up the comments. Radian6 notices and alerts a corporate listening post. Workstreamer alerts a brand manager. The...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;div&gt;&lt;a href=&quot;http://www.web-strategist.com/blog/2009/01/09/forrester-wave-community-platforms-2009/&quot; target=&quot;_blank&quot;&gt;Community Platforms&lt;/a&gt;.&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;a href=&quot;http://www.visinsights.com/visible-technologies-named-strong-performer-in-latest-analyst-report/311/&quot; target=&quot;_blank&quot;&gt;Listening Platforms&lt;/a&gt;.&lt;/div&gt;&lt;div&gt;&lt;a href=&quot;http://blogs.forrester.com/groundswell/2006/06/forresters_blog.html&quot; target=&quot;_blank&quot;&gt;Blogging Platforms&lt;/a&gt;.&lt;/div&gt;&lt;div&gt;&lt;a href=&quot;http://pistachioconsulting.com/microsharing/enterprise-microsharing-tools-comparison-ebook/&quot; target=&quot;_blank&quot;&gt;Microsharing Platforms&lt;/a&gt;.&lt;/div&gt;&lt;div&gt;&lt;a href=&quot;http://www.backtype.com/&quot; target=&quot;_blank&quot;&gt;Commenting&lt;/a&gt; Platforms.&lt;/div&gt;&lt;div&gt;&lt;a href=&quot;http://workstreamer.com/blog/&quot; target=&quot;_blank&quot;&gt;Collaboration&lt;/a&gt; Platforms.&lt;/div&gt;&lt;div&gt;&lt;a href=&quot;http://www.b2cpartners.com/news-events/pr/catalysts-for-small-business/&quot; target=&quot;_blank&quot;&gt;E-Commerce Platforms&lt;/a&gt;.&lt;/div&gt;&lt;div&gt;&lt;a href=&quot;http://www.readwriteweb.com/archives/35_lifestreamin_apps.php&quot; target=&quot;_blank&quot;&gt;Lifestreaming Platforms&lt;/a&gt;.&lt;/div&gt;&lt;div&gt;Etc.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Just what is a platform, anyway?&lt;/div&gt;&lt;br&gt;&lt;div&gt;We can cobble these things together to create a &lt;a href=&quot;http://video.google.com/videoplay?docid=-6006084025483872237&quot; target=&quot;_blank&quot;&gt;Rube Goldberg&lt;/a&gt;&amp;nbsp;social machine. &amp;nbsp;Imagine this: I tweet a message about a product I like. &amp;nbsp;Which updates my Facebook status. &amp;nbsp;That ties into FriendFeed. &amp;nbsp;Which motivates a blogger&#39;s response. &amp;nbsp;Disqus picks up the comments. &amp;nbsp;Radian6 notices and alerts a corporate listening post. &amp;nbsp;Workstreamer alerts a brand manager. &amp;nbsp;The product gets merchandised in a social ad. &amp;nbsp;A customer turns the image into an &lt;a href=&quot;http://obamiconme.pastemagazine.com/&quot; target=&quot;_blank&quot;&gt;Obamicon&lt;/a&gt;. A friend tweets about how much they&#39;re over everyone&#39;s red and blue avatars...&lt;/div&gt;&lt;br&gt;&lt;div&gt;Long way to go to get to the [ &amp;nbsp; ] - the way social technologies are discussed today as a bunch of point solutions, not platforms. &amp;nbsp;Think about it - they all function in a pretty similar fashion, really. &amp;nbsp;So why can&#39;t we tie them together?&lt;/div&gt;&lt;br&gt;&lt;div&gt;A platform needs to tie together all of the point solutions. &amp;nbsp;I know, easier said than done in part because of &lt;a href=&quot;http://www.techcrunch.com/2009/01/02/facebook-defends-its-turf-sues-powercom/&quot; target=&quot;_blank&quot;&gt;industry structural issues&lt;/a&gt;. &amp;nbsp;On the enterprise side, most offerings are incomplete and tied to their legacy purposes as internally-focused technology. &amp;nbsp;And then you have to add the services to make everything implement, integrate, and operate as promised.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Seems like a market opportunity to me. &amp;nbsp;But just to be sure, there&#39;s a classic &lt;a href=&quot;http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml;jsessionid=0JLVSFAJBS4ESAKRGWDSELQBKE0YIISW?id=793035&quot; target=&quot;_blank&quot;&gt;case&lt;/a&gt; about Crown Cork &amp;amp;Seal that I need to dig up and rethink about...&lt;/div&gt;
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    </entry>
    <entry>
        <title>The need for services in social technology</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/01/the-need-for-services-in-social-technology.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/01/the-need-for-services-in-social-technology.html" thr:count="12" thr:updated="2009-03-15T20:06:20-04:00" />
        <id>tag:typepad.com,2003:post-61905370</id>
        <published>2009-01-26T01:26:00-05:00</published>
        <updated>2009-01-26T01:26:00-05:00</updated>
        <summary>Two of my former Forrester colleagues published Wave evaluations this month. Suresh Vittal evaluated &quot;Listening Platforms,&quot; aka brand monitoring vendors and Jeremiah Owyang evaluated &quot;Community Platforms,&quot; aka white label social networks. By the way, you can download both Forrester reports for free - see Telligent for Community Platforms and Visible Technologies for Listening Platforms. Both analysts outline consulting services as a key success criterion. To fully understand these technologies and capture value, you&#39;re going to need some help. In the...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><div>Two of my former Forrester colleagues published Wave evaluations this month. &#0160;Suresh Vittal evaluated &quot;Listening Platforms,&quot; aka brand monitoring vendors and&#0160;Jeremiah Owyang evaluated &quot;Community Platforms,&quot; aka white label social networks. &#0160;By the way, you can download both Forrester reports for free - see <a href="http://telligent.com/forrester-report/" target="_blank">Telligent</a> for Community Platforms and <a href="http://www.visibletechnologies.com/solutions/request_fw09.php" target="_blank">Visible Technologies</a> for Listening Platforms.</div><br /><div>Both analysts outline consulting services as a key success criterion. &#0160;To fully understand these technologies and capture value, you&#39;re going to need some help. &#0160;In the future, this won&#39;t be the case when companies integrate social technologies naturally into process and mindset. &#0160;During the long transformative transition in the meantime, companies will need help getting there.</div><br /><div>I&#39;m seeing a structural issue in these two markets and others related. &#0160;Social networking and listening products are in demand, with <a href="http://www.web-strategist.com/blog/2007/02/12/list-of-white-label-social-networking-platforms/" target="_blank">100+</a> and <a href="http://www.thenewpr.com/wiki/pmwiki.php?pagename=SocialMediaMeasurement.HomePage" target="_blank">50+</a> vendors in each market, respectively. &#0160;And they all started as product companies, explaining why most of them still lack a service offering. &#0160;Product and services organizations operate with fundamentally different structures. &#0160;But as Forrester points out, to successfully implement social technology, companies need both to be successful.</div><br /><div>The current economic environment has put immediate pressure on vendors, requiring them to choose between two familiar directions. &#0160;At one end, vendors close to full-service already will tout existing service capabilities harder, becoming margin plays affordable only to the largest clients/budgets. &#0160;At the other end, self-service vendors will capture the volume end of the market for smaller budgets and experimental dollars. &#0160;Vendors in the middle need to choose quickly, or crash and burn.</div><br /><div>Either way, marketers should be okay dealing with either approach, trained by their agency relationships. &#0160;Some prefer full-service, others prefer to integrate and aggregate on their own. &#0160;But social technologies aren&#39;t meant to serve marketers alone - they need to support the entire organization. &#0160;To that end - I believe that full-service is the best approach...but when you think of the term &quot;platform,&quot; shouldn&#39;t more than a point solution be involved? &#0160;Well, both of these smart analysts also mention integration as a key success criterion. &#0160;More to come...&#0160;</div></div>
</content>


    </entry>
    <entry>
        <title>Four parts to transformation</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/01/four-parts-transformation.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/01/four-parts-transformation.html" thr:count="2" thr:updated="2009-01-23T14:14:44-05:00" />
        <id>tag:typepad.com,2003:post-61737070</id>
        <published>2009-01-23T01:23:00-05:00</published>
        <updated>2009-06-19T10:38:25-04:00</updated>
        <summary>Last week, I wrote about my company&#39;s thinking about social media, technology and why it&#39;s time to transform. Here&#39;s another idea worth elevating and reblogging to continue the discussion. Dennis Howlett says, &quot;Today, the technology is trivial. Until you put it into the context of business process and then you find that much of it is substandard for enterprise use. The people problem hasn&#39;t changed one iota. That is the real challenge. All the rest is just fluff.&quot; That&#39;s true,...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;p&gt;&lt;span style=&quot;line-height: 19px; &quot;&gt;Last week, I wrote about my company&#39;s thinking about social media, technology and why&amp;nbsp;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/social-business.html&quot; style=&quot;cursor: pointer; text-decoration: underline; color: #006699; &quot; target=&quot;_blank&quot;&gt;it&#39;s time to transform&lt;/a&gt;. &amp;nbsp;Here&#39;s another idea worth elevating and reblogging to continue the discussion.&lt;/span&gt;&lt;/p&gt;&lt;div&gt;&lt;span style=&quot;line-height: 19px;&quot;&gt;&lt;a href=&quot;http://blogs.zdnet.com/Howlett/&quot; target=&quot;_blank&quot;&gt;Dennis Howlett&lt;/a&gt; &lt;a href=&quot;http://www.beingpeterkim.com/2009/01/social-business.html#comment-6a00d8341c04e353ef010536ccd216970c&quot; target=&quot;_blank&quot;&gt;says&lt;/a&gt;,&lt;/span&gt;&lt;/div&gt;&lt;blockquote class=&quot;webkit-indent-blockquote&quot; style=&quot;margin: 0 0 0 40px; border: none; padding: 0px;&quot;&gt;&lt;p&gt;&lt;span style=&quot;line-height: 19px; &quot;&gt;&quot;&lt;span style=&quot;line-height: 15px; &quot;&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;Today, the technology is trivial. Until you put it into the context of business process and then you find that much of it is substandard for enterprise use. The people problem hasn&#39;t changed one iota. That is the real challenge. All the rest is just fluff&lt;/span&gt;.&quot;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;div&gt;That&#39;s true, but only a quarter of the solution. &amp;nbsp;The way I see it, we need to address transformation from four distinct perspectives:&lt;/div&gt;&lt;div&gt;&lt;ul&gt;
&lt;li&gt;Systems thinking and design&lt;/li&gt;
&lt;li&gt;Human resource management&amp;nbsp;&lt;/li&gt;
&lt;li&gt;Process reengineering&amp;nbsp;&lt;/li&gt;
&lt;li&gt;Technology infrastructure&amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;&lt;div&gt;Great work has been done in these areas to help us think about the key issues, from&amp;nbsp;&lt;a href=&quot;http://en.wikipedia.org/wiki/Peter_Senge&quot; target=&quot;_blank&quot;&gt;Senge&lt;/a&gt;, &lt;a href=&quot;http://en.wikipedia.org/wiki/Jay_Wright_Forrester&quot; target=&quot;_blank&quot;&gt;Forrester&lt;/a&gt;, &lt;a href=&quot;http://en.wikipedia.org/wiki/Michael_Porter&quot; target=&quot;_blank&quot;&gt;Porter&lt;/a&gt;, &lt;a href=&quot;http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=bio&amp;amp;facEmId=rkanter&quot; target=&quot;_blank&quot;&gt;Kanter&lt;/a&gt;,&amp;nbsp;&lt;a href=&quot;http://faculty.darden.virginia.edu/ClawsonJ/&quot; target=&quot;_blank&quot;&gt;Clawson&lt;/a&gt;, &lt;a href=&quot;http://en.wikipedia.org/wiki/Michael_Hammer&quot; target=&quot;_blank&quot;&gt;Hammer&lt;/a&gt;, &lt;a href=&quot;http://en.wikipedia.org/wiki/James_Champy&quot; target=&quot;_blank&quot;&gt;Champy&lt;/a&gt;, and others. &amp;nbsp;Today, we should consider the application of classic business theories in the context of&amp;nbsp;today&#39;s operating environment. &amp;nbsp;Recontextualizing business, so to speak.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Technology isn&#39;t trivial. &amp;nbsp;Looking back, I started working with companies in the heyday of client/server architecture related to ERP. &amp;nbsp;Now we appear to be moving towards a client/cloud model. &amp;nbsp;Infrastructure needs to be planned with foresight so we don&#39;t run into critical errors (Y2K!) and flexibility to integrate new tools. &amp;nbsp;New applications emerge constantly. &amp;nbsp;How will we adopt and adapt?&lt;/div&gt;&lt;br&gt;&lt;div&gt;Process reengineering has been misappropriated over the years and pigeonholed as &quot;downsizing.&quot; &amp;nbsp;The original definition of reengineering from &lt;a href=&quot;http://www.hammerandco.com/publications-corporation.asp&quot; target=&quot;_blank&quot;&gt;Hammer &amp;amp; Champy&lt;/a&gt; is &quot;the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed.&quot; &amp;nbsp;Now we must bring our customers and prospects into our communities and engage deeper than a transactional basis. &amp;nbsp;Are we ready to expand our connections?&lt;/div&gt;&lt;br&gt;&lt;div&gt;The way people think about work has remained fairly static for most of the 20th century and into the next. &amp;nbsp;Sociologists say that the concept of work/life balance comes from a world where separation was necessary; work was a dull, necessary evil to support goals that society established for a &quot;normal&quot; lifestyle. &amp;nbsp;Today&#39;s workers want to &lt;a href=&quot;http://blog.penelopetrunk.com/2009/01/15/how-to-figure-out-what-you-should-be-doing-with-your-life/&quot; target=&quot;_blank&quot;&gt;merge their passions and profession&lt;/a&gt;. &amp;nbsp;We should choose where we work with an &quot;opt-in&quot; mentality and opt-out just as easily. &amp;nbsp;Isn&#39;t that what at-will employment means? &amp;nbsp;But what company is ready to foster this type of open culture?&lt;/div&gt;&lt;br&gt;&lt;div&gt;Strategy guides our business intent to create and sustain competitive advantage. &amp;nbsp;There&#39;s an old joke in strategy. &amp;nbsp;Two guys are in the woods being chased by a bear. &amp;nbsp;One guy says to the other, &quot;I don&#39;t have to outrun the bear, I just have to outrun you.&quot; &amp;nbsp;But what if the path we&#39;re running on ends in a dead end anyway? &amp;nbsp;Shouldn&#39;t we focus on building sustainable ecosystems in addition to positioning within the landscape?&lt;/div&gt;&lt;br&gt;&lt;div&gt;This ends a pretty intense week of reflecting on your comments. &amp;nbsp;Thanks for participating. &amp;nbsp;I feel that we&#39;re off to a great start of a new conversation.&lt;/div&gt;
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</content>


    </entry>
    <entry>
        <title>Emergent outcomes</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/01/emergent-outcomes.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/01/emergent-outcomes.html" thr:count="6" thr:updated="2009-01-22T20:52:34-05:00" />
        <id>tag:typepad.com,2003:post-61735282</id>
        <published>2009-01-22T01:22:00-05:00</published>
        <updated>2009-06-19T10:36:17-04:00</updated>
        <summary>Last week, I wrote about my company&#39;s thinking about social media, technology and why it&#39;s time to transform. Here&#39;s another idea worth elevating and reblogging to continue the discussion. Sean O&#39;Driscoll says, &quot;The end goal is businesses that achieve their objectives faster, cheaper, smarter, etc. It isn&#39;t to build a social business. A social business is a viable means to an end, but not an end unto itself.&quot; Agreed - business is about the bottom line. Within a relevant time...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
&lt;div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;p&gt;&lt;span style=&quot;line-height: 19px; &quot;&gt;Last week, I wrote about my company&#39;s thinking about social media, technology and why&amp;nbsp;&lt;a href=&quot;http://www.beingpeterkim.com/2009/01/social-business.html&quot; style=&quot;cursor: pointer; text-decoration: underline; color: #006699; &quot; target=&quot;_blank&quot;&gt;it&#39;s time to transform&lt;/a&gt;. &amp;nbsp;Here&#39;s another idea worth elevating and reblogging to continue the discussion.&lt;/span&gt;&lt;/p&gt;&lt;div&gt;&lt;span style=&quot;line-height: 19px;&quot;&gt;&lt;a href=&quot;http://communitygrouptherapy.com/&quot; target=&quot;_blank&quot;&gt;Sean O&#39;Driscoll&lt;/a&gt; &lt;a href=&quot;http://www.beingpeterkim.com/2009/01/social-business.html#comment-6a00d8341c04e353ef010536c8afb9970b&quot; target=&quot;_blank&quot;&gt;says&lt;/a&gt;,&lt;/span&gt;&lt;/div&gt;&lt;blockquote class=&quot;webkit-indent-blockquote&quot; style=&quot;margin: 0 0 0 40px; border: none; padding: 0px;&quot;&gt;&lt;p&gt;&lt;span style=&quot;line-height: 19px; &quot;&gt;&quot;&lt;span style=&quot;line-height: 15px; &quot;&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;The end goal is businesses that achieve their objectives faster, cheaper, smarter, etc. It isn&#39;t to build a social business. A social business is a viable means to an end, but not an end unto itself.&lt;/span&gt;&quot;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;div&gt;Agreed - business is about the bottom line. &amp;nbsp;Within a relevant time horizon, every manager wants to increase revenue, decrease expense, and manage risk. &amp;nbsp;A business has a vision and mission. Managers are guided by this end goal and&amp;nbsp;raison d&#39;être, employing resources according to strategic plans and budget constraints to produce expected outcomes.&lt;/div&gt;&lt;br&gt;&lt;div&gt;But doing business socially changes the nature of outcomes. &amp;nbsp;We know how things work today - siloed, linear, traditional. &amp;nbsp;Transformation entails changing process, altering mindsets, and broadening reach with technology to produce outcomes much more valuable than expected.&lt;/div&gt;&lt;br&gt;&lt;div&gt;In 1909, Henry Ford said, &quot;&lt;a href=&quot;http://books.google.com/books?id=4K82efXzn10C&amp;amp;pg=PA72&amp;amp;dq=%22My+Life+and+Work%22+%22it+is+black%22&quot; target=&quot;_blank&quot;&gt;Any customer can have a car painted in any colour that he wants so long as it is black.&lt;/a&gt;&quot; &amp;nbsp;In the 1990&#39;s mass customization was in vogue, as if customers really had a choice. &amp;nbsp;In 2009, we are in the world of &lt;a href=&quot;http://web.mit.edu/evhippel/www/democ1.htm&quot; target=&quot;_blank&quot;&gt;democratized innovation&lt;/a&gt; as described by Eric Von Hippel (you can &lt;a href=&quot;http://web.mit.edu/evhippel/www/democ1.htm&quot; target=&quot;_blank&quot;&gt;download his books for free&lt;/a&gt;, too!).&lt;/div&gt;&lt;br&gt;&lt;div&gt;Operating a social business structure is an interim end, similar to operating a secure network environment, maintaining high workforce morale, and running an efficient process workflow.&lt;/div&gt;&lt;br&gt;&lt;div&gt;With a social infrastructure in place, a company will manage its resources with best efforts to produce intended, or expected, outcomes. &amp;nbsp;In addition, the transformation will produce &lt;span style=&quot;font-weight: bold;&quot;&gt;emergent&lt;/span&gt; outcomes. &amp;nbsp;Doing business differently will produce different results: &amp;nbsp;product breakthroughs, process improvements, and broader interpersonal connections.&lt;/div&gt;&lt;br&gt;&lt;div&gt;We&#39;ve seen what some companies can do with crowdsourcing in a controlled environment. &amp;nbsp;What will happen when every department in your company has the ability to do something similar? &amp;nbsp;For starters, visions and missions will have to change. &amp;nbsp;We should see divestitures and spin-offs of business units that are suddenly non-core. &amp;nbsp;No one will pretend that &quot;customers are in control&quot; - because we&#39;ll have a healthy, balanced relationship between producers and consumers.&lt;/div&gt;&lt;br&gt;&lt;div&gt;Instead of burning cycles to ensure the production of expected outcomes, companies will thrive by seeking and capitalizing on emergent outcomes.&lt;/div&gt;
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</content>


    </entry>
    <entry>
        <title>How to break free from the echo chamber</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/01/break-free-from-echo-chamber.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/01/break-free-from-echo-chamber.html" thr:count="14" thr:updated="2009-01-26T14:16:02-05:00" />
        <id>tag:typepad.com,2003:post-61645220</id>
        <published>2009-01-21T01:21:00-05:00</published>
        <updated>2009-01-21T01:21:00-05:00</updated>
        <summary>Last week, I wrote about my company&#39;s thinking about social media, technology and why it&#39;s time to transform. Here&#39;s another idea worth elevating and reblogging to continue the discussion. Michelle Kostya says, &quot;As a relatively new blogger, I am also just getting the confidence to post really thought provoking stuff. I think sometimes when you are new on the scene it can be terrifying to write something that may be more &#39;out there&#39; or might spark conversation (ack...what if you...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Last week, I wrote about my company&#39;s thinking about social media, technology and why&#0160;<a href="http://www.beingpeterkim.com/2009/01/social-business.html" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">it&#39;s time to transform</a>. &#0160;Here&#39;s another idea worth elevating and reblogging to continue the discussion.</p><br /><div><a href="http://megoagain.com/" target="_blank">Michelle Kostya</a> <a href="http://www.beingpeterkim.com/2009/01/social-business.html#comment-6a00d8341c04e353ef010536cce642970c" target="_blank">says</a>,</div><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p>&quot;<span style="font-style: italic;">As a relatively new blogger, I am also just getting the confidence to post really thought provoking stuff. I think sometimes when you are new on the scene it can be terrifying to write something that may be more &#39;out there&#39; or might spark conversation (ack...what if you are wrong!)</span>&quot;</p></blockquote><div>Quite a few reactions to my earlier post were from people taking offense to my comments about the echo chamber and participation therein. &#0160;That&#39;s unfortunate, because I gather that many of these people shut down and failed to read the entire post. &#0160;The <a href="http://www.micropersuasion.com/2008/01/techmeme-digg-a.html" target="_blank">Lazysphere</a> works in two directions - both writers and readers. &#0160;Steve covers the angle for writers. &#0160;Let me explain why it applies to readers.</div><p>When I started writing syndicated research&#0160;in December 2005, a larger conversation about the format of our documents had already been in motion. &#0160;I remember <a href="http://">Chris Charron</a> (a co-author of Forrester&#39;s key <a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,38772,00.html" target="_blank">Social Computing</a> report) commenting at the time, &quot;<span style="font-style: italic; ">people don&#39;t read every word anymore. They skim - and most people don&#39;t even do that.</span>&quot; &#0160;The same behavior applies to social media, especially where Twitter has users trained on 140 character sound bites.</p><div><div>No, I&#39;m not trying to intentionally offend you. &#0160;If you&#39;re bristling right now and the hairs on the back of your neck are standing up, I&#39;ve got two words for you: &#0160;toughen up. &#0160;If that&#39;s too much to handle, then please unsubscribe from this blog and find some feeds that won&#39;t challenge you to think harder. &#0160;But before you go, let me leave you with this advice from <a href="http://lifehacker.com/5132674/so-long-and-thanks-for-all-the-fish" target="_blank">Lifehacker&#39;s Gina Trapani</a>:</div></div><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p>&quot;[The first day Lifehacker went public]<span style="font-style: italic;">, out of necessity, I started growing the thick skin anyone who has any exposure on the intertubes requires to stay sane. (In the beginning, that growth process didn&#39;t happen as quickly as I needed, and a troll could ruin my weekend. Today, I can chuckle in the face of the worst kind of online name-calling you can imagine.)</span>&quot;</p></blockquote><div><div>I&#39;ve discovered two rooms so far in the echo chamber - the Lazysphere and the Nice-o-sphere. &#0160;The Nice-o-sphere isn&#39;t just a matter of style, it&#39;s a matter of intent. &#0160;Some people are hesitant to post a difference of opinion or leave a critical comment, afraid that some <a href="http://egos.alltop.com/" target="_blank">A-list blogger</a>&#0160;may not send them future link love or be placed on a social media blacklist. &#0160;The problem with the Nice-o-sphere is that it tends to suppress genuine participation. &#0160;(No,&#0160;I&#39;m not calling for everyone to start using Strumpette as the new MLA style guide.) &#0160;Great blogging thrives on your voice, your opinion, and your passion. &#0160;<span style="font-weight: bold;">Difference of opinion is healthy, natural, and necessary.</span></div><br /><div>Go ahead and publish that post about Twitter. &#0160;(I&#39;ve read two good Twitter-related posts recently, from&#0160;<a href="http://www.mpdailyfix.com/2009/01/why_do_people_use_twitter.html" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">Ann Handley</a>&#0160;and&#0160;<a href="http://blog.stroutmeister.com/2009/01/switching-names-on-twitter.html" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">Aaron Strout</a>.) &#0160;Just don&#39;t&#0160;step into your own ego trap. &#0160;As&#0160;<a href="http://stefandeak.se/sociala-medier/what-about-the-debate-about-social-computing-within-the-realm-of-social-media/" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">Stefan Deak</a>&#0160;points out, we all have our own KPIs; if you are writing to boost stats, that&#39;s fine - just be honest with yourself and your readers. &#0160;<span style="font-weight: bold;">Anyone can get beyond the echo chamber by being honest and authentic. &#0160;And as a result, you will be remarkable.</span> &#0160;<a href="http://sethgodin.typepad.com/" target="_blank">Seth Godin</a> does this with every blog post.</div><br /><div>I applaud Michelle Kostya and others who blog, tweet, and participate. &#0160;The percentage of people who are creating content is still quite small - only 21% of US online adults <a href="http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html" target="_blank">according to Forrester</a>. &#0160;These are voices we need to hear more from, especially because they&#39;re on the client side. &#0160;People like <a href="http://www.emersonprocessxperts.com/" target="_blank">Jim Cahill</a>. <a href="http://masiguy.blogspot.com/" target="_blank">Tim Jackson</a>. <a href="http://davidmastronardi.wordpress.com/" target="_blank">Dave Mastronardi</a>. <a href="http://www.hallicious.com/" target="_blank">Chris Hall</a>.</div><br /><div>If you and I are going to transform business, we need to get the entire organization going social. &#0160;<span style="font-weight: bold;">This means breaking free from the echo chamber with circumspect reflection, genuine participation, and the courage to say what we really think.</span><br /></div></div></div>
</content>


    </entry>
    <entry>
        <title>Why Web 2.0 still matters</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/01/why-web-20-still-matters.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/01/why-web-20-still-matters.html" thr:count="6" thr:updated="2009-02-21T17:33:30-05:00" />
        <id>tag:typepad.com,2003:post-61598940</id>
        <published>2009-01-20T01:20:00-05:00</published>
        <updated>2009-01-20T01:20:00-05:00</updated>
        <summary>Last week, I wrote about my company&#39;s thinking about social media, technology and why it&#39;s time to transform. Here&#39;s another comment worth elevating and reblogging to continue the discussion. Jennifer Pahlka says, &quot;Transformation and revolution are two really different ideas, and the deeper the change you want to drive the more you better be prepared to persevere. Hard, important work gets done incrementally, iteratively and for now, experimentally. Which requires a healthy dose of failure, and often a lot of...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Last week, I wrote about my company&#39;s thinking about social media, technology and why&#0160;<a href="http://www.beingpeterkim.com/2009/01/social-business.html" style="color: blue; text-decoration: underline; cursor: pointer; " target="_blank">it&#39;s time to transform</a>. &#0160;Here&#39;s another comment worth elevating and reblogging to continue the discussion.</p><div><a href="http://blog.pahlka.com/" target="_blank">Jennifer Pahlka</a> <a href="http://www.beingpeterkim.com/2009/01/social-business.html#comment-6a00d8341c04e353ef010536cf0238970c" target="_blank">says</a>,</div><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p><span style="font-style: italic;">&quot;Transformation and revolution are two really different ideas, and the deeper the change you want to drive the more you better be prepared to persevere. Hard, important work gets done incrementally, iteratively and for now, experimentally. Which requires a healthy dose of failure, and often a lot of introspection. This post reads like a mashup of Bruce Nussbaum’s call for transformation and Tim O’Reilly’s Work on Stuff That Matters, but unfortunately tainted with a tone of disdain. There’s a good idea in this post, but it’s lost in the pointless attempt to kill what’s gone before.&quot;</span></p></blockquote><div>Jennifer is the general manager of the Web 2.0 Expo and related events - she knows all about what the term &quot;web 2.0&quot; really means. &#0160;Point taken and clarification necessary here.</div><br /><div>Tim O&#39;Reilly provided the world with a&#0160;<a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html" target="_blank">seminal definition of Web 2.0</a>&#0160;on September 30, 2005. &#0160;The key principles he outlines in the post are:</div><div><ol>
<li>Web as platform;&#0160;</li>
<li>Harnessing collective intelligence;</li>
<li>Data is the next Intel Inside;</li>
<li>End of the software release cycle; and</li>
<li>Lightweight programming models.</li>
</ol>
<span>Have we really made good on these ideas? &#0160;You tell me, but I dont think so. &#0160;We&#39;ve only scratched the surface on using the web as platform. &#0160;</span></div><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p>For example, Google may have <a href="http://news.zdnet.co.uk/internet/0,1000000097,39591978,00.htm" target="_blank">killed off some applications</a> this week, but they&#39;ve&#0160;<a href="http://blogs.forrester.com/information_management/2009/01/google-apps-sho.html" target="_blank">positioned their enterprise apps for success</a>. &#0160;I&#39;m guessing that most readers of this blog may have heard the first story, but missed the news on the second. &#0160;Most marketing-types are more interested in putting finished goods to work, rather than focusing upstream in the value chain.</p></blockquote><p>Earlier, I wrote &quot;<span style="font-style: italic;">the term Web 2.0 connotes incremental change and evolution, not revolution</span>.&quot; &#0160;To be more precise in my thinking, it&#39;ll clarify: &#0160;the term Web 2.0 has been co-opted for nearsighted purposes that fail to realize the potential of the original concept&#39;s vision. In my experience, I&#39;ve seen a lot of marketing applications that are merely incremental improvement over existing campaign tactics. &#0160;That&#39;s why it&#39;s time to transform.</p><div>My intent is not to kill the groundwork that&#39;s been laid for us by social computing pioneers (many mentioned by commenters on the previous post). &#0160;Quite the opposite - we need to get back to the original principles and&#0160;<a href="http://radar.oreilly.com/2009/01/work-on-stuff-that-matters-fir.html" target="_blank">work on stuff that matters</a>&#0160;in our own worlds.</div><div><h3 style="text-align: center;">If anything, Web 2.0 can&#39;t be &quot;dead.&quot; &#0160;We haven&#39;t even gotten there yet.<span style="font-size: 13px; font-weight: normal; line-height: 15px; "></span></h3><h3><span style="font-size: 13px; font-weight: normal; line-height: 15px; ">For skeptics who predict it&#39;ll be DOA - then what are you doing, reading this blog, collaborating with its community of readers? &#0160;(Don&#39;t leave a comment, write me a letter about why you think I&#39;m wrong.)</span></h3></div></div>
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    </entry>
    <entry>
        <title>Social business is business</title>
        <link rel="alternate" type="text/html" href="http://www.beingpeterkim.com/2009/01/social-business-is-business.html" />
        <link rel="replies" type="text/html" href="http://www.beingpeterkim.com/2009/01/social-business-is-business.html" thr:count="15" thr:updated="2009-02-02T21:36:14-05:00" />
        <id>tag:typepad.com,2003:post-61560162</id>
        <published>2009-01-19T01:19:00-05:00</published>
        <updated>2009-01-19T01:19:00-05:00</updated>
        <summary>Last week, I wrote about my company&#39;s thinking about social media, technology and why it&#39;s time to transform. People responded in the comments, on Twitter, and on your own blogs. Some people supported the idea, some people were dismissive, others were confused. In any case, many points raised are worth elevating and being reblogged to take the discussion further. Adam &quot;CoachAdam&quot; Krajchir says, &quot;Remember when everyone was talking about the promise of eBusiness? You might have been around when we...</summary>
        <author>
            <name>Peter Kim</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.beingpeterkim.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Last week, I wrote about my company&#39;s thinking about social media, technology and why <a href="http://www.beingpeterkim.com/2009/01/social-business.html" target="_blank">it&#39;s time to transform</a>. &#0160;People responded in <a href="http://www.beingpeterkim.com/2009/01/social-business.html#comments-post" target="_blank">the comments</a>, on Twitter, and on <a href="http://technorati.com/posts/BjAOkK%2B94r8go6ICAY74rnjI_LZcQ7CqxQvXpxUzcIQ%3D?reactions" target="_blank">your own blogs</a>. &#0160;Some people supported the idea, some people were dismissive, others were confused. &#0160;In any case, many points raised are worth elevating and being reblogged to take the discussion further.</p><div>Adam &quot;<a href="http://www.racewithpurpose.org/coachadam/" target="_blank">CoachAdam</a>&quot; Krajchir <a href="http://www.beingpeterkim.com/2009/01/social-business.html#comment-6a00d8341c04e353ef010536ce4f9c970c" target="_blank">says</a>,</div><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p>&quot;<span style="font-style: italic;">Remember when everyone was talking about the promise of eBusiness? You might have been around when we were saying that eBusiness is business, meaning that it&#39;s just another set of tools and channels to do what what most every business is interested in: improve productivity, reduce costs, increase sales and earn profits. The application of social media for business is no different and at some point, just like we don&#39;t walk around talking about eBusiness, we might not be talking about SM or perhaps even social business.</span>&quot;</p></blockquote><p></p><div>Absolutely. I&#39;m not interested in turning the phrase &quot;social business&quot; into a <a href="http://twitter.com/GregoryLent/statuses/1118632955" target="_blank">new buzzword</a>. &#0160;I could go back to strikethrough and replace on the original post, but you get the philosophy - we&#39;re thinking about a new way of doing business. &#0160;We means the people in my company (<a href="http://twitter.com/jeffdachis">Jeff</a>, <a href="http://socialabacus.blogspot.com">Kate</a>, and Ellen) and you - whether supporter or detractor - our discussion refines our approach.</div><br /><div>I mention detractors; different types emerged to respond to the post. &#0160;Believe me, I check out all of the links back to my posts and enjoy the opportunity to learn from a difference of opinion. &#0160;And one thing I always do is think about deeper motivations and meanings - as Annie Lennox said, &quot;<a href="http://www.youtube.com/watch?v=QQHrspjw4aA" target="_blank">everybody&#39;s looking for something</a>.&quot;</div><blockquote class="webkit-indent-blockquote" style="margin: 0 0 0 40px; border: none; padding: 0px;"><p>Talking about our company&#39;s philosophy will take time to fully unwind. &#0160;The thoughts I&#39;ve shared on this blog have always been a manifestation of corporate transparency. &#0160;Transparency comes in different forms; BzzAgent&#39;s <a href="http://blog.bzzagent.com/" target="_blank">Beelog</a> was a five-year transparent window into the company. &#0160;This blog is another. &#0160;I&#39;ve been working at this company (name TBD) since July 2008 and what I&#39;ve written here reflects what we&#39;re working on, e.g. <a href="http://www.beingpeterkim.com/2008/09/what-is-communi.html">community</a>. &#0160;It&#39;s part of how we think business should be done.</p></blockquote><div>So what do we care about? &#0160;Helping companies increase revenue, decrease expense, and mitigate risk. &#0160;Technology is a catalyst, but only one element; society and economy have also created an environment for transformation. &#0160;Social business is really just &quot;business&quot; and we haven&#39;t yet seen the full potential of what this can become.</div></div>
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