Belladia Marketing and Design

Our Blog has moved!

2010-06-14T10:19:00.001-07:00

Hello! Our blog has moved to our new website here: www.belladiadesign.com. Come check it out and view our new online portfolio! Thank you! Lisa

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The Most Effective Way to Stay in Touch

2008-01-09T18:39:00.000-08:00

Happy New Year! I hope the beginning of 2008 has been productive for you. When most people consider marketing, they focus on attracting new clients. This is a very important aspect of marketing, but communicating with your past and current clients is equally important. Repeat business and referrals from past clients are the best leads you can get! If you have not been consistently keeping in...

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Are You Too Late?

2007-12-18T12:23:00.000-08:00

2008 is almost here - have you sent your client appreciation gifts? Don't worry , you have time! End of the year gifts are always appreciated by your clients. A thoughtful gift with a personal touch ends the year with a positive feeling which can cement your relationship with a client. "But", you say, "there is no time, Christmas is here!" Thankfully, there are many things you can do for the New...

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Opportunities in Times of Change

2007-08-31T14:15:00.000-07:00

Crazy things are going on these days. Many industries, especially those tied to mortgage lending, are experiencing a lot of changes. In times of uncertainty, many businesses react by scaling back their marketing. It seems like an easy way to save money until things pick up. But how can business pick up if you disappear? Times like these present two great opportunities to cement relationships with...

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If you aren't keeping in touch with your clients, someone else is!

2007-08-08T13:32:00.000-07:00

Everyday your clients are bombarded with advertisements. Your competitors are trying hard to tease your clients away with too-good-to-be-true offers. So you may think, "with all this competition, is it worth my hard earned money to jump into the mix? What difference will it make?" The difference is huge if you spend your marketing budget wisely. Your clients are going to get solicited by your...

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Great PowerPoint Presentations!

2007-07-25T18:23:00.000-07:00

PowerPoint presentations have always been a simple and efficient way of communicating your message to prospective business partners and clients. This technology is now used by everyone not just massive corporate conventions. Until now you would have to have your computer and be present to give your presentation but how impressive would it be to visit a business partner's office and instantly pull...

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What makes you stand out?

2007-07-10T16:34:00.000-07:00

Competition is tough - no matter what business you are in. So how can small businesses survive when they are put up against huge, efficient corporations? Why would a person choose you over a giant company with better prices and infinite resources? You are the reason - your personality, your experiences, your employees, your philosophy. By infusing your personality into your business you can...

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The Basics of Repeat Business

2007-06-14T18:48:00.000-07:00

When you think about repeat clients , it's almost too good to be true. Once you have established a repeat client base, not only will they keep giving you business, but they will recruit new business for you - and you don't even have to ask! It's never too late to start building this client base so take a look at this excellent article on building repeat business: Building Repeat Business from Day...

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Is Your Marketing Budget Too Small To Matter?

2007-06-05T18:15:00.000-07:00

Many people think that an affordable marketing campaign is a non-effective marketing campaign. It's either a huge, expensive production or nothing. I came across a great article that shows that this is not the case at all. No matter the size of your campaign, the key is consistency and repetition! Here is an excerpt: Every time someone sees something that makes them think of your company or...

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We can do almost anything!

2007-01-18T10:57:00.000-08:00

Happy New Year! I just wanted to write a little note to remind you that we can do much more than what is displayed on our website. If you need promotional items, notepads, banners, signs, a logo, letterhead, envelopes, etc... we can help! Just call (858-220-7478) or send us an email (info@belladiadesign.com) to let us know what you are interested in and the quantity you need and we will get back...

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Happy Holidays from Belladia!

2006-12-22T14:21:00.000-08:00

We hope everyone has wonderful holiday break. We will be closed Monday the 25th and Tuesday the 26th next week and will be back in the office Wednesday morning. We will also be closed Monday the 1st. But keep sending in those orders, our website is open 24/7! Start thinking about your 2007 marketing plan. We will introduce our new subscription based products soon. We have two postcard campaigns...

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Keep your customers!

2006-12-20T16:21:00.000-08:00

Before we take time off to celebrate the upcoming holidays, I wanted to share this insightful article about customer retention. The author owns a messenger business and shares his experiences from the perspective of a customer and a business owner. Read the article here: Street Smarts: Keep Your Customers by Norm Brodsky Have a happy and safe holiday!

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Smart Marketing During the Holidays

2006-12-07T17:51:00.000-08:00

I ran across another great article about marketing to your prospects and clients during the holidays. Here is a summary: Personalize your holiday cards - your extra time and personal touch won't go unnoticed.Give to charity - send holiday cards thats proceeds go to charity, sponsor or volunteer at charity events - clients will appreciate your generosity.Consider your timing - sending New Years...

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Win more business over the holidays!

2006-12-05T15:13:00.000-08:00

The holiday are upon us! Holiday cards are a great opportunity to show your business partners and clients that you appreciate and value them. One effective greeting card will not only win you return business but many referrals for the year to come. Here are some greeting card tips: Stay away from e-mail cards - they are better than sending nothing but they won't make your recipient feel...

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Time - where does it go?

2006-10-04T11:50:00.000-07:00

Its fall, a season I love except for one tiny detail - shorter days. Somehow, the sun setting earlier seems to give us less time to get things done. So now that the end of Daylight Saving Time is heading towards us, here are some time saving tips from some of REALTOR Magazine Online's readers: Have a well stocked home office - eliminates unnecessary trips to the office and helps you put out...

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Do your friends really know what you do?

2006-09-29T12:24:00.000-07:00

Referrals are the best way to get quality leads, we all know that. But do the people around you know exactly what you do? If you asked a family member or friend, would they be able to tell you specifically what you do and who your clients are? Ask around and you'll be surprised! They may say you do loans, but do they know that you can help their parents finance an investment property out of...

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The only question that matters...

2006-09-26T10:38:00.000-07:00

Customer service is essential to a successful business, especially when competition is strong. And when your business relies heavily on referrals, bad service can be devastating. In Darren Dahl's article, "Would You Recommend Us?", he observes that even though companies spend billions of dollars on customer management tools, customer happiness is at a two year low! So how do you know if your...

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Free Credit Reports (from the government!)

2006-08-22T13:01:00.000-07:00

I came across an article a while ago about access to free credit reports. Under the Fair and Accurate Credit Transactions Act you can request and obtain(online or by mail) a free credit report once every 12 months from each of the three nationwide consumer credit reporting companies (Equifax, Transunion and Experian) Well, if you've ever search for credit reports on the internet, you know that...

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NEVER to meet your clients here!

2006-08-18T11:27:00.000-07:00

Hello! Its been a while since I posted but we are finally settled into our new spot and I came across an interesting article that I thought I would share. The article is about places you should never meet your clients. In the article, the author lists these five places your should never meet with clients: Starbucks or any other Wi-Fi enabled coffee shop Barnes and Noble, Borders or any other...

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We're moved in!

2006-08-02T17:02:00.000-07:00

After some trials and tribulations, we are (mostly) moved into our new space. While I was unpacking box after box this past week, I started thinking of when we moved into our new condo last year. There were two big things that would have made our lives much easier: A Professional House Cleaning (the house was DISGUSTING!! Who has time to clean when you're moving?)A Referral for a Good, Reliable...

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We're Moving!

2006-07-20T13:57:00.000-07:00

We are moving to our permanent office space this weekend! We start packing up tomorrow (7/21) and should be back up and running on Tuesday the 25th. If you need to contact us before Tuesday, email would be the best method. Our new contact information is: Belladia Marketing and Design LLC 4690 Executive Drive Suite 150 San Diego, CA 92121 Office: 858-220-7478 Fax: 858-550-7479 Thank you for...

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Memorable Client Gifts

2006-07-19T13:52:00.000-07:00

Giving gifts to clients is an excellent way to show that you appreciate their business. But it is a great opportunity to show them that you want to have them as a client forever. Expensive, individualized gifts are very impressive but not everyone has the resources to give them. So how do you impress your clients without paying a fortune? Here are some ideas: A Housewarming Party: When some buys...

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House Swapping

2006-07-13T11:53:00.000-07:00

I'm sure you have noticed that there have been many articles lately about the increase in second home purchases. While reading several of these articles, I came across an article describing a product of this trend called "House Swapping". House swapping is exactly like it sounds. You and another person or family live in each other's homes for a period of time. The benefit to both parties is a...

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Happy 4th of July!

2006-07-04T11:42:00.000-07:00

Happy Independence Day! As we were planning our 4th of July festivities, I came across two separate articles about the importance of taking vacations. Personally, I have never had a problem using up my vacation days but apparently Americans are taking fewer and fewer vacation days every year. Here are some positive benefits of vacations: Cures burnout (the last stage of chronic stress)Prevents...

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Do you have a website?

2006-06-29T10:51:00.000-07:00

The first thing I do when I am interested in a business or service is look them up on the web and you can bet most of your clients do too. Now if that business does not have a website, it is very unlikely that I will continue to try to find out anything else about them. Today, website are like business cards that your clients can't lose. They can range from a single page that includes your basic...

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