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	<title>Ben Altadonna Blog</title>
	
	<link>http://www.benaltadonnablog.com</link>
	<description>The Practice Building Alliance™</description>
	<lastBuildDate>Mon, 27 Feb 2012 17:34:21 +0000</lastBuildDate>
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		<title>What Most Chiropractors Seem To Forget</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/what-most-chiropractors-seem-to-forget/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/what-most-chiropractors-seem-to-forget/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 17:30:33 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2986</guid>
		<description><![CDATA[Aside from health, family, faith, etc.., chiropractors are no different than any other small business owner; they don&#8217;t know what their most valuable asset is&#8230;.or at least they don&#8217;t act like they do. You may think it&#8217;s the equity in your home (if you are lucky enough to have any), or your investments, or your [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/what-most-chiropractors-seem-to-forget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Go Deep, Not Wide”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/go-deep-not-wide/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/go-deep-not-wide/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 07:01:49 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2983</guid>
		<description><![CDATA[Members of &#8220;The Practice Building Alliance™&#8221; hear me kick around the word &#8220;Elegant&#8221; a lot. It&#8217;s one of my favorite words. In the dictionary, the word is defined as follows: displaying effortless beauty and simplicity in movement or execution; refined and tasteful in appearance or behavior or style simple and precise I believe that your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“When Is Ben Altadonna Retiring?”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/when-is-ben-altadonna-retiring/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/when-is-ben-altadonna-retiring/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 19:56:17 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2976</guid>
		<description><![CDATA[This is a question my father&#8217;s been getting for over 20 years. His answer: &#8220;Never&#8230; why should I retire?&#8221; Although I am not a &#8220;junior,&#8221; my father&#8217;s first name is also &#8220;Ben.&#8221; He is 6&#8242; 4&#8243;, 220 lbs and just turned 80 years old January 1st. From observing my father&#8217;s life I realized the importance [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/when-is-ben-altadonna-retiring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Documentaries That You Should Watch &amp; Why</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/documentaries-that-you-should-watch-why/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/documentaries-that-you-should-watch-why/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 00:05:24 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2973</guid>
		<description><![CDATA[I don&#8217;t watch or follow sports. I rarely go to the movies or watch network television. I&#8217;m not judging those who do. For myself, I just rather get more out of how I spend my time. &#8230;But, I do like documentaries. I get a lot out of watching them! That&#8217;s why I pay 8 bucks [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/documentaries-that-you-should-watch-why/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“The Chiropractic Bubble”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-chiropractic-bubble/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-chiropractic-bubble/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 19:41:13 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2970</guid>
		<description><![CDATA[You&#8217;ve heard the saying, &#8220;If you are a hammer, all you see is nails.&#8221; Surgeons perform surgery. Lawyers litigate. Chiropractors adjust. ..but you are not only a Doctor of Chiropractic. You are also a &#8220;marketer&#8221; of Chiropractic services. To be successful at marketing Chiropractic, you must step out of the bubble and see things as [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-chiropractic-bubble/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>“How To Protect Your Confidence”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/how-to-protect-your-confidence/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/how-to-protect-your-confidence/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 18:13:46 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2966</guid>
		<description><![CDATA[Are you confident? Do you wake up every day knowing that you&#8217;re going to accomplish what you set out to do? Would people who meet you or see you walk into a room describe you as confident? If not, chances are, your lack of confidence is what&#8217;s holding you back. Moment by moment, everything you [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/how-to-protect-your-confidence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“If You Spend Too Much”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/if-you-spend-too-much/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/if-you-spend-too-much/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 23:06:06 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2961</guid>
		<description><![CDATA[Money. You need it to live&#8230; but, we&#8217;ve all heard, &#8220;Money doesn&#8217;t buy happiness.&#8221; If that is the case, then why do we spend so much time making it? &#8230;and why is it hard for some of us to take every Friday off? &#8230;and since we can only keep what&#8217;s left after all our business [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/if-you-spend-too-much/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>“What’s Next?”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/whats-next/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/whats-next/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 23:14:35 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2957</guid>
		<description><![CDATA[Other than this list of necessary success skills, attributes, and attitudes&#8230; time management people management focus makes and meets deadlines appreciative kind grateful loving never whines, blames, or makes excuses never looks back doesn&#8217;t overreact to wins or losses responsible chooses to be happy physically and mentally fit able to forgive says &#8220;thank you&#8221; (often) [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/whats-next/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>“Headspace Danger Signals”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/headspace-danger-signals/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/headspace-danger-signals/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 17:54:09 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2953</guid>
		<description><![CDATA[Has almost everything ever gone wrong for you, all at the same time? Things that are seemingly out of your control? Your C.A. quits. Patients drop out of care. Less &#8220;new ones&#8221; come in. You have problems at home. If so, consider these are what I call, &#8220;Headspace Danger Signals.&#8221; These are signs that YOU [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/headspace-danger-signals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>“Never Argue With Results”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/never-argue-with-results/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/never-argue-with-results/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 17:47:37 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2949</guid>
		<description><![CDATA[Occasionally, I receive a letter from a doctor scolding me for helping Chiropractors succeed by giving patients what they already want (Relief care) without pre-pays, spinal care classes, working on Fridays or Saturdays and without selling corrective and/or wellness care. (&#8230;as if many doctors succeed doing these things&#8230;) But, here&#8217;s the thing&#8230; I&#8217;ll never argue [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/never-argue-with-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>“Patients Like Simple”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/patients-like-simple/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/patients-like-simple/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 17:44:29 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2945</guid>
		<description><![CDATA[As mainstream doctors, we must diagnose, soap, re-exam, etc.. &#8230;but there&#8217;s another side of it. Patient perception. These days, patients look for any reason justify their fears and skepticism. Chiropractors have to be especially sensitive to this; I truly believe that we have less wiggle room than most other health care providers. It is what [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/patients-like-simple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Speedy Image Makeovers</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/speedy-image-makeovers/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/speedy-image-makeovers/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 18:38:50 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2940</guid>
		<description><![CDATA[Thanks to Aaron Marino, today I&#8217;d like to share with you access to tons of short videos, all related to speedy image makeovers &#8212; thousands of dollars worth of free advice that you can get right now. The advice is specifically for men but if you are a women, you will also benefit from many [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/speedy-image-makeovers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>“How To Know If You’re Wrong”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/how-to-know-if-youre-wrong/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/how-to-know-if-youre-wrong/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 18:30:04 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2937</guid>
		<description><![CDATA[Too many Chiropractors struggle and it&#8217;s not their fault. Many were brainwashed in Chiropractic school or a few consultants got their hands on them and they never recovered. As a profession, we have been more concerned with being right than serving patients based on where THEY&#8217;RE at. A practice is like a house. It takes [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/how-to-know-if-youre-wrong/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Problem With “Opinions”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problem-with-opinions/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problem-with-opinions/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:16:53 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2933</guid>
		<description><![CDATA[You&#8217;ve heard the saying, &#8220;Opinions are like belly buttons, everybody has them.&#8221; I&#8217;m no different but in general, here&#8217;s the problem with opinions: They rarely bond people together They limit possibilities, opportunities, solutions They are often wrong So, what do you have strong opinions about?&#8230; What Chiropractic is and what it&#8217;s not? The type of [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problem-with-opinions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Why Chiropractors Fail</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-chiropractors-fail/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-chiropractors-fail/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 07:01:06 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2924</guid>
		<description><![CDATA[I had a conversation with a doctor this morning. An extremely nice guy and I&#8217;m sure a very honest, caring, and competent doctor. He&#8217;s been practicing for many years but is only seeing around 38 visits per week. Unfortunately, he seemed convinced that he couldn&#8217;t get his numbers up. It didn&#8217;t take long for me [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-chiropractors-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Getting More Out of Each Day</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/getting-more-out-of-each-day/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/getting-more-out-of-each-day/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 07:01:02 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2927</guid>
		<description><![CDATA[I&#8217;m a productivity nut. I&#8217;m always searching for additional ways to get more out of each day, to get more out of life. Here&#8217;s a short list of what works for me: Learn to say &#8220;no&#8221; to anything that takes up time and isn&#8217;t in alignment with my values, goals, or priorities. (This is on [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/getting-more-out-of-each-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>“What Is Internet Marketing?”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/what-is-internet-marketing/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/what-is-internet-marketing/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 18:38:59 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2921</guid>
		<description><![CDATA[Before I give you my take on internet marketing, I&#8217;d like to give you my definition of &#8220;marketing&#8221; or better yet, GOOD marketing. Good marketing attracts AND repels prospects and patients. In other words, good marketing prequalifies. Good marketing overcomes objections prior to the face to face opportunity to sell or consummate a transaction. Good [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/what-is-internet-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>“1 Down, 11 to Go”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/1-down-11-to-go/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/1-down-11-to-go/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 21:54:23 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2913</guid>
		<description><![CDATA[Only 1 more day and &#8217;til this month is over; a great time to get real with yourself and ask yourself the following: &#8220;Have I manage my time well?&#8221; &#8220;Did I do what I said I was going to do?&#8221; &#8220;Have I taken responsibility for my practice or blamed people or things outside of my [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/1-down-11-to-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>“Effort Leveraging”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/effort-leveraging/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/effort-leveraging/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 22:11:53 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2918</guid>
		<description><![CDATA[Doing more with less effort is one of the keys to getting ahead. Doing more requires delegation and effort leveraging. Effort leveraging, quite simply, means making sure the outcomes of your time expenditures take on a life of their own, producing future benefits&#8230; with little to no attention or effort on your part. For example, [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/effort-leveraging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dr. Altadonna’s Latest Favorite Websites</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/dr-altadonnas-latest-favorite-websites/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/dr-altadonnas-latest-favorite-websites/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 19:59:07 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>
		<category><![CDATA[Chiropractic Business]]></category>
		<category><![CDATA[Chiropractic Marketing]]></category>
		<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2910</guid>
		<description><![CDATA[Hi Doc, Every once in awhile, I like to share with my friends some of my favorite websites. So, today I&#8217;m doing just that. Below are a few of my favorites with a short description of what they&#8217;re about. If you want to see/learn more, just click the links. Enjoy! Fiverr.com &#8211; This site is [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/dr-altadonnas-latest-favorite-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Problems With Corrective Care</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problems-with-corrective-care/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problems-with-corrective-care/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 20:49:28 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2905</guid>
		<description><![CDATA[You&#8217;ve heard the saying &#8220;moderation in all things&#8221; and about the importance of &#8220;balance&#8221; because wise people before us learned from their mistakes. &#8220;Should Be&#8221; World vs. the &#8220;Real World&#8221;&#8230; In an attempt to say and do what&#8217;s &#8220;right&#8221; or to survive in practice, Chiropractors scare patients away&#8230; and one of the ways they do [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problems-with-corrective-care/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If You Already Have A T.V. In Your Reception Room…</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/if-you-already-have-a-t-v-in-your-reception-room/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/if-you-already-have-a-t-v-in-your-reception-room/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:34:14 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2901</guid>
		<description><![CDATA[In the old days, many doctors played patient &#8220;educations&#8221; videos and are still left with a TV monitor in their waiting room. I personally don&#8217;t believe that in the reception area, playing T.V. programs or Chiropractic videos is a good idea. One can be distractive and the other is perceived by the patients as &#8220;hard [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/if-you-already-have-a-t-v-in-your-reception-room/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Patient Education Work?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/does-patient-education-work/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/does-patient-education-work/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 20:48:08 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2895</guid>
		<description><![CDATA[With your permission, I&#8217;d like to NOT beat around the bush about this. Patient &#8220;Education&#8221; comes in many forms: Consults Report of Findings Brochures Videos &#8220;Spinal Care Classes&#8221; Emails Snail Mail Websites &#8230;I can go on and on, but you get the point. HERE&#8217;S THE BIG TAKE AWAY: There IS a time and a place [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/does-patient-education-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>What Feeling Overwhelmed Means</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-feeling-overwhelmed-means/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-feeling-overwhelmed-means/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:53:50 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2898</guid>
		<description><![CDATA[Chiropractors are a little spoiled and can get a little too comfortable. They don&#8217;t appreciate how really lucky they are: High profit margins. Customers come to them. Little to no inventory hassles. Few employees needed. A product often paid by a 3rd party. The ability to capture name and addresses of their customers and then [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-feeling-overwhelmed-means/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Realities of The 100% Referral Based Practice</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/realities-100-referral-based-practice/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/realities-100-referral-based-practice/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:20:57 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2889</guid>
		<description><![CDATA[When you don&#8217;t get referrals, you have to spend a lot of money to attract patients and you&#8217;ll feel tempted to &#8220;close&#8221; them on big case fees. This leads to less retention, less re-activations, and less referrals. Plus, more stress and A LOT LESS profit. The difference between a stable self-sustaining referral based practice and [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/realities-100-referral-based-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“How Are You Doing?”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/how-are-you-doing/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/how-are-you-doing/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 21:32:16 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2886</guid>
		<description><![CDATA[Chiropractors are keenly aware of how they are feeling but most don&#8217;t really know how they are doing. (Typically, feelings are reactionary in nature.) &#8230;Or, they base how they are doing on how much money they are making this month. If a big P.I. check comes in, they are doing better. If their C.A. quits, [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/how-are-you-doing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Part Time Chiropractic Tips</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/part-time-chiropractic-tips/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/part-time-chiropractic-tips/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 07:01:38 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2883</guid>
		<description><![CDATA[For whatever reason, I have many PBA members who practice part time. If this describes you, or if this is something you&#8217;re considering, here are a few tips: Work 3 full days during the week but make sure you take Friday-Sunday off. Hire 2, not 1, part timers. Not only will you have half the [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/part-time-chiropractic-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Do You Only Play Chiropractor at Work?”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/do-you-only-play-chiropractor-at-work/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/do-you-only-play-chiropractor-at-work/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 20:32:30 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2878</guid>
		<description><![CDATA[For some, Chiropractic is just a job. For others, it&#8217;s a way of life. Neither way guarantee success or failure. But, one thing IS for certain: Those Chiropractors who &#8220;walk the talk&#8221; are the ones who are healthier, happier, and don&#8217;t need to put on an act at work. So, if you aren&#8217;t enjoying your [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/do-you-only-play-chiropractor-at-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Only Play Games You KNOW You Can Win</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/only-play-games-you-know-you-can-win/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/only-play-games-you-know-you-can-win/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 19:34:48 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2875</guid>
		<description><![CDATA[One of the biggest frustrations in life is thinking you are not enough. Well, if you play the wrong games, you WILL never be enough. Some of the games we play are: Having biggest home Owning the nicest/newest car Marrying the best looking spouse Seeing the most patients per week Being the &#8220;straightest&#8221; chiropractor in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“W.I.I.F.M.”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/whats-in-it-for-me/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/whats-in-it-for-me/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 19:38:45 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2872</guid>
		<description><![CDATA[Want to know how to attract patients? &#8230;be really good at answering the question, &#8220;?&#8221; W.I.I.F.M. is like a radio frequency that everybody is tuned in to. See, at a certain level, all humans are looking out for their own best interests. It starts with them being INTERESTED. In selling any product or service, anytime [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/whats-in-it-for-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing Patient Expectations</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/managing-patient-expectations/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/managing-patient-expectations/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 22:42:05 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2869</guid>
		<description><![CDATA[Chiropractors spend too much time on &#8220;Practice Management&#8221; and NOT enough time with &#8220;Patient Satisfaction.&#8221; It starts with what patients ALREADY expect from a &#8220;doctor.&#8221; First and foremost, they expect and deserve a high level of competence and ethics. If you accept this and are committed to it, then you are half way to having [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/managing-patient-expectations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Use The Internet</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/how-to-use-the-internet/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/how-to-use-the-internet/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 22:29:20 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2866</guid>
		<description><![CDATA[The internet. Free online exposure. Sounds cool, doesn&#8217;t it? Years ago, over here in the San Francisco Bay Area, people invested tens of millions of dollars attempting to build entire online-only businesses. Some made it big. Really big&#8230; but, the vast majority went belly up and many investors lost their entire life&#8217;s savings. You must [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/how-to-use-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping Your C.A. Busy</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/keeping-your-c-a-busy/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/keeping-your-c-a-busy/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 23:39:27 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2862</guid>
		<description><![CDATA[During my open line calls, I get a few doctors who focus on lowering their overhead. &#8230;and that&#8217;s not necessarily bad. I&#8217;m a huge fan of office/overhead sharing, downsizing office space, increasing efficiency, even DOCTORS having less office hours! But, when doctors start thinking about cutting their C.A.&#8217;s hours, especially if they only have one [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/keeping-your-c-a-busy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Some Chiropractors Are As Confused As Patients</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/why-some-chiropractors-are-as-confused-as-patients/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/why-some-chiropractors-are-as-confused-as-patients/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 18:42:18 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2859</guid>
		<description><![CDATA[As you well know, a patient can go to 10 Chiropractors and get 10 different interpretations of what Chiropractic is, what&#8217;s causing their problem, and what the solution might be. In my opinion, the confusion begins in school. Each Chiropractic College offers their own &#8220;take&#8221; on Chiropractic. Then, as new graduates begin attending seminars or [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/why-some-chiropractors-are-as-confused-as-patients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simple Daily Practice Building Strategies</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/simple-daily-practice-building-strategies/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/simple-daily-practice-building-strategies/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 18:35:28 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2855</guid>
		<description><![CDATA[Consistency is a big part of creating and then maintaining a stable and profitable Chiropractic practice. When patients experience breakdown of any kind&#8230; a breakdown in communication a breakdown in quality of care a break down in cleanliness a breakdown in professionalism a breakdown in agreement a breakdown in trust &#8230;they may not respond as [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/simple-daily-practice-building-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dr. Altadonna’s Kitchen Cabinets</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/dr-altadonnas-kitchen-cabinets/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/dr-altadonnas-kitchen-cabinets/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 19:19:26 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2849</guid>
		<description><![CDATA[Here&#8217;s about 1/3rd of we removed from my kitchen cabinets and here&#8217;s what you can get out of it&#8230; Look inside your kitchen cabinets&#8230; how much stuff do you rarely, if ever, use? Once we removed all that stuff, our kitchen not only works better, it feels better to be in. The same can be [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/dr-altadonnas-kitchen-cabinets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What 2011 Taught Me</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-2011-taught-me/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-2011-taught-me/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 17:27:58 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2846</guid>
		<description><![CDATA[Dr. Altadonna here. Well, TODAY is my last email of 2011! It&#8217;s crazy how fast this year went by. It&#8217;s been a year full of a lot of challenges, growth, and happiness. My mom&#8217;s esophageal cancer is still in remission and both parents are well; enjoying and cherishing each day together. My father turns 81 [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-2011-taught-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“You Are Not Alone”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/you-are-not-alone/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/you-are-not-alone/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 23:06:44 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2843</guid>
		<description><![CDATA[It&#8217;s not uncommon for doctors and other small business owners to feel lonely in their business venture. Honestly, I used to feel that way too. As a result, many business owners resort to attending seminars, reading books, or talking with others who are in the same boat as them. For many years, that&#8217;s what I [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/you-are-not-alone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Makes You Happy?</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-makes-you-happy/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-makes-you-happy/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 19:05:38 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2839</guid>
		<description><![CDATA[Golf? Gardening? Free time with family? Often times, Chiropractors treat their personal life like they treat their personal savings account &#8212; they contribute to it ONLY if there is anything left over. That&#8217;s not the way to build a practice or be happy. Happy doctors MAKE successful practices. Next year, consider blocking out times for [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-makes-you-happy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Life Vs. Your Practice</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/your-life-vs-your-practice/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/your-life-vs-your-practice/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 18:56:25 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2832</guid>
		<description><![CDATA[You&#8217;d think that the more you give your practice, the more you&#8217;d get in return. But, oftentimes, the opposite is true. Too many Chiropractors have a practice but don&#8217;t have a life. Too many Chiropractors go to seminars on practice building but rarely seek out resources on being a better person, spouse, parent, or friend. [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/your-life-vs-your-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Something To Brag About</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/something-to-brag-about/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/something-to-brag-about/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 19:35:57 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2829</guid>
		<description><![CDATA[I don&#8217;t know about you, but I&#8217;ve noticed that if and when a Chiropractor brags, he or she brags about collections, number of office visits, or amount of new patients they get. These doctors rarely succeed long term. They NEVER talk about how big their mailing list is, how many times they mail their list [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/something-to-brag-about/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who’s In Control of Your Practice?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/whos-in-control-of-your-practice/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/whos-in-control-of-your-practice/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 15:58:11 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2825</guid>
		<description><![CDATA[Is it the insurance companies? Your consultant? Your C.A.? Your spouse? You? Nope. It&#8217;s your patients. Only THEY are in control. They always have been and always will be. Not only because they can come and go as they please but, by their actions, they dictate what you do and how you do it&#8230;. if [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/whos-in-control-of-your-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where Chiropractors Get In Trouble</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/where-chiropractors-get-in-trouble/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/where-chiropractors-get-in-trouble/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 00:57:14 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2822</guid>
		<description><![CDATA[Most Chiropractors mean well but do a lot of things wrong&#8230;and some of those things can get them in trouble. Trouble attracting patients Trouble keeping patients Trouble getting paid Trouble stimulating referrals Trouble with staff Trouble at home &#8230;and it is caused by doctors not living in the &#8220;real world.&#8221; Instead, they fixate on how [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/where-chiropractors-get-in-trouble/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Pricing Tips”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/pricing-tips/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/pricing-tips/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 00:51:15 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2819</guid>
		<description><![CDATA[I&#8217;m often asked about office fees but since I am not an insurance and/or coding expert, here&#8217;s all I will say&#8230; The higher the fee, the lower the referrals and the more money you need to spend on marketing. You need to find the sweet spot that maximizes retention, referrals, and profit. When creating or [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/pricing-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Office Hour Tips</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/office-hour-tips/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/office-hour-tips/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 19:01:54 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2815</guid>
		<description><![CDATA[More often than not, Chiropractors design their office hours to accommodate their patients&#8230;and that&#8217;s a good thing. But, I DO think they take it (somewhat) to the extreme. As a matter of fact, too many doctors stay open long hours, including Saturdays, so they don&#8217;t miss office visit opportunities. These doctors have it all wrong. [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/office-hour-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Doc… What Business Are You Really In?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/doc-what-business-are-you-really-in/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/doc-what-business-are-you-really-in/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 17:17:46 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2810</guid>
		<description><![CDATA[Periodically, this is a great question to ask yourself: &#8220;What business am I REALLY in?&#8221; But, before you answer, don&#8217;t forget that a &#8220;Business&#8221; is an economic system in which goods and services are exchanged for one another or money, on the basis of their perceived worth. When this isn&#8217;t happening, you are not in [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/doc-what-business-are-you-really-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Practice Building Timeline</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/practice-building-timeline/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/practice-building-timeline/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 19:33:15 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2807</guid>
		<description><![CDATA[There is a recipe for creating a successful Chiropractic practice. &#8230;and like any recipe, you must start with the right ingredients. But, even with the right ingredients, if you don&#8217;t correctly follow a good recipe, what you end up with won&#8217;t taste good and won&#8217;t be what you wanted when you started. That&#8217;s why so [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/practice-building-timeline/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feeling Overwhelmed?</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/feeling-overwhelmed/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/feeling-overwhelmed/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 01:13:24 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2804</guid>
		<description><![CDATA[Owning a business is awesome. We can reinvent ourselves and many aspects of our businesses at any moment &#8230;and unlike working for someone else, WE have control. &#8230;what is additionally great about Chiropractic care is that it will NOT be replaced by technology&#8230; EVER. It will never become a web-based business. It can&#8217;t be outsourced [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/feeling-overwhelmed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Being Yourself With Your Patients</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/being-yourself-with-your-patients/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/being-yourself-with-your-patients/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 20:20:10 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2801</guid>
		<description><![CDATA[Dr. Altadonna here. I think the reason why &#8220;The Practice Building Alliance™&#8221; has been overwhelmingly embraced by our profession is because: A. It&#8217;s making Chiropractic &#8220;mainstream&#8221; B. Establishes and nurtures relationships C. It&#8217;s professional, elegant, and it works D. Doctors can be themselves for a change Being yourself is important. In the past, too many [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/being-yourself-with-your-patients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Problem With Modalities</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problem-with-modalities/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problem-with-modalities/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 16:50:57 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2797</guid>
		<description><![CDATA[One of the major joys of practice is getting patients well&#8230; Seeing a patient respond to care feels good. But, in an attempt to increase collections, some doctors feel the need to bill insurance companies for multiple modalities per visit, even if the patient doesn&#8217;t enjoy or necessarily need the extra service. These doctors don&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/the-problem-with-modalities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Outsource Your Billing?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/should-you-outsource-your-billing/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/should-you-outsource-your-billing/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 16:36:19 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2794</guid>
		<description><![CDATA[I&#8217;m a huge fan of delegating and outsourcing; paying others to do what I either can&#8217;t do (even if I wanted to), don&#8217;t want to do, don&#8217;t have the skills to do, or can have done by others for a whole lot less money. For example, doctors join &#8220;The Practice Building Alliance™&#8221; because they know [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/should-you-outsource-your-billing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 New Patient Strategies In Chiropractic</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/top-3-new-patient-strategies-in-chiropractic/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/top-3-new-patient-strategies-in-chiropractic/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 16:24:36 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2790</guid>
		<description><![CDATA[Recently, a doctor recognized me at the airport, put me on the spot and asked me, &#8220;Dr. Altadonna, what are the top 3 ways to attract new patients?&#8221; As you can imagine, I wasn&#8217;t in the mindset or mood to educate, convince, or defend&#8230; or tell him it was a terrible question. I was tempted [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/top-3-new-patient-strategies-in-chiropractic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chiropractic Office Sharing</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-office-sharing/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-office-sharing/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 19:04:23 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2787</guid>
		<description><![CDATA[A happy and stress-free life rarely comes from building the biggest practice possible or creating a complicated life filled with material goods and obligations. That&#8217;s why, in business and in life, I&#8217;m a big fan of profit over &#8220;gross&#8221; &#8212; finding that sweet spot that meets your needs without jeopardizing your health, your relationships, or peace of [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-office-sharing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chiropractic In December</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/chiropractic-december/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/chiropractic-december/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 22:25:29 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2784</guid>
		<description><![CDATA[Chiropractic can be slow for most Chiropractors in December, and that can cause some stress and anxiety. &#8230;Fortunately for doctors who have implemented our PBA systems for a year or more, THEY can take this time to relax and enjoy the holiday. So, if you can&#8217;t afford to take time off this month, consider doing [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/chiropractic-december/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Patient Scheduling Tips</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/patient-scheduling-tips/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/patient-scheduling-tips/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 21:46:05 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2781</guid>
		<description><![CDATA[Building an ELEGANT practice isn&#8217;t as difficult as most doctors think&#8230; that&#8217;s AFTER they understand what I mean by &#8220;elegant.&#8221; &#8220;The Practice Building Alliance™&#8221; (PBA) creates elegant practices all across America and Canada by managing patient expectations, systematizing ongoing patient communication, stimulating referrals, stimulating reactivations, and driving thousands of new patients each month to their [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/patient-scheduling-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s Your Passion Doctor?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/whats-your-passion-doctor/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/whats-your-passion-doctor/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 21:41:40 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2777</guid>
		<description><![CDATA[We Chiropractors are a passionate bunch.

Some of us can't tell enough people about "The power that made the body..."

Others of us try hard to convince patients that posture and having proper spinal curves is the key to good health.

The remainder of us are passionate about fitness, nutrition, proper biomechanics,]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/whats-your-passion-doctor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Are You Calm Doctor?”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/are-you-calm-doctor/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/are-you-calm-doctor/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 16:37:11 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2773</guid>
		<description><![CDATA[As many of you know, I once lived IN my practice. I showered at the gym and kept my personal belongings in public storage. I slept in my office for almost 6 months. My bed was an adjusting table. That was well over 15 years ago and all I can tell you is that during [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/are-you-calm-doctor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Patients Don’t Care About Why You Do What You Do</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/patients-dont-care-about-why-you-do-what-you-do/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/patients-dont-care-about-why-you-do-what-you-do/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 16:32:15 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2768</guid>
		<description><![CDATA[I used to find it very important that patients understood WHY I did what I did in order for them to respect and trust me. I thought they needed to have a deep understanding of not only my exam and x-ray findings but also how Chiropractic works&#8230; I later discovered that being overly aggresive in making [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/patients-dont-care-about-why-you-do-what-you-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It Is What It Is Doctor</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/it-is-what-it-is-doctor/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/it-is-what-it-is-doctor/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 16:32:05 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2763</guid>
		<description><![CDATA[Insurance companies don&#8217;t want to pay Patients don&#8217;t want to pay Staff wants a raise Chiropractic is controversial You have to exchange time for dollars The majority of patients only want short term relief care You have to work ON, not just IN your practice Sometimes you don&#8217;t want to go to the office There&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/it-is-what-it-is-doctor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Patients Drop Out of Care</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-patients-drop-out-of-care/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-patients-drop-out-of-care/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 17:28:51 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2759</guid>
		<description><![CDATA[It happens. Patients drop out of care&#8230; but in Chiropractic, it happens WAY TOO MUCH. A typical Chiropractic office ends up calling the patient trying to &#8220;get them back in.&#8221; This rarely works. If more than 1 out of 5 patients either don&#8217;t start or complete care, then you are most likely doing a lot [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-patients-drop-out-of-care/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Chiropractic Lifestyle</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/chiropractic-lifestyle/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/chiropractic-lifestyle/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 17:16:56 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2752</guid>
		<description><![CDATA[One benefit of being a Chiropractor is the ability to create the lifestyle of your choice. You can live virtually wherever you want and decide which days and hours you&#8217;d like to work. It can be a very healthy way to live. But, unfortunately, many doctors are influenced by society, then make poor choices and [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/chiropractic-lifestyle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>New Patient Tips</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/new-patient-tips/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/new-patient-tips/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 18:51:01 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>
		<category><![CDATA[Chiropractic Business]]></category>
		<category><![CDATA[Chiropractic Marketing]]></category>
		<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2744</guid>
		<description><![CDATA[Hi Dr. Altadonna here! Hope all is well and for you PBA members, if you haven&#8217;t spoken to me in a while, give me a call on Mondays&#8230; I&#8217;d love to hear from ya! Here&#8217;s a quick summary of what works to attract and keep patients&#8230; as well as boost referrals. If you want to [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/new-patient-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What Successful Chiros Don’t Do</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-successful-chiros-dont-do/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-successful-chiros-dont-do/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 19:18:13 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2741</guid>
		<description><![CDATA[As many of you know, I&#8217;m big on building &#8220;Elegant&#8221; businesses. These are businesses that create value, are systematized and consistent, and nurture relationships from the moment every relationship begins and throughout the lifetime of the prospect, client, patient, or customer. An &#8220;Elegant&#8221; business always knows the answer to the question, &#8220;What&#8217;s Next?&#8221; &#8230;no one [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/what-successful-chiros-dont-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>When Delegation Works</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-delegation-works/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-delegation-works/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 00:20:41 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2720</guid>
		<description><![CDATA[Without a doubt, the key to succeeding in practice and working less is delegation. But, before you delegate, it&#8217;s good to write down what YOU do that is responsible for bringing in business and any other functions that cannot be delegated. Everything else must be delegated. Everything. &#8230;there is no faster way lower your dollar [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-delegation-works/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Keep Your Overhead Low</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/keep-your-overhead-low/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/keep-your-overhead-low/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 17:33:10 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2716</guid>
		<description><![CDATA[Doc, Since there may be no immediate end in sight to our struggling economy, it is very important to live and practice &#8220;lean and mean.&#8221; For your office, this means things like&#8230; Determining the square footage in your office that is generating revenue and renting out the rest. Considering moving to a smaller or less [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/keep-your-overhead-low/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Chiropractic “Call Tracking”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/chiropractic-call-tracking/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/chiropractic-call-tracking/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 15:57:41 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2713</guid>
		<description><![CDATA[Your office phone is your biggest new patient funnel. Aside from &#8220;walk-ins,&#8221; everybody else calls your office before they come in. That&#8217;s why it is very valuable to know&#8230; &#8220;WHERE DID THEY CAME FROM?&#8221; Did they come from one of your websites and if so, which one? Did they come from a specific advertising source [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/chiropractic-call-tracking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Chiropractic Online Appointment Scheduling</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-online-appointment-scheduling/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-online-appointment-scheduling/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 18:32:01 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2709</guid>
		<description><![CDATA[Online website appointment/reservation, is this something you should consider? It sure works for &#8220;Open Table&#8221;; an online restaurant reservation service. &#8230;and it works great for most, if not all, airlines these days. So, should your patients be able to schedule their appointments with your office online? At face value, it sure seems convenient, doesn&#8217;t it? [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-online-appointment-scheduling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Chiropractic Websites</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-websites/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-websites/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 18:18:21 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2704</guid>
		<description><![CDATA[Have you ever thought of what the purpose of a Chiropractic Website really is? To Build credibility? To Educate? To Generate Leads? To Attract new patients? To Reduce or eliminate doubt and/or remorse? Is that a lot to ask of a &#8220;website&#8221;? &#8230;and how do people find you online? &#8230;and are they the right people [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/chiropractic-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Problem With “Facebook” Chiropractic Marketing</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/problem-with-facebook-chiropractic-marketing/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/problem-with-facebook-chiropractic-marketing/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 18:46:08 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2700</guid>
		<description><![CDATA[Most Chiropractors get this but sadly, others are distracted by this. I&#8217;m talking about attempting to use Facebook™ to promote your local business; your practice. First, internet marketing is very enticing; especially the &#8220;free&#8221; stuff. But, what you don&#8217;t know is that virtually all of the internet marketing that works costs money and a lot [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/problem-with-facebook-chiropractic-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Chiropractic Internet “Deal of The Day” Offers</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/chiropractic-internet-deal-of-the-day-offers/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/chiropractic-internet-deal-of-the-day-offers/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:01:00 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2696</guid>
		<description><![CDATA[Have you seen those online coupon-like offer sites? They are really popular right now and most consumers love &#8216;em. But, should you advertise your practice on these sites? Maybe, maybe not. I do have a strong opinion about them but I will keep that to myself. (I hate frivolous lawsuits ) &#8230;but here&#8217;s what I&#8217;ve [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/chiropractic-internet-deal-of-the-day-offers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Working With Medical Doctors</title>
		<link>http://www.benaltadonnablog.com/chiropractic-patient-management/working-with-medical-doctors/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-patient-management/working-with-medical-doctors/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 18:05:19 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Patient Management]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2693</guid>
		<description><![CDATA[One of the reasons Dr. Dan Murphy and I did a one day seminar together showing D.C.s how to communicate with M.D.s is because many D.C.s are intimidated by them. The fact is that M.D.s are just people. Of course, you know that but it&#8217;s important to understand that most M.D.s&#8230; Don&#8217;t know what Chiropractic [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-patient-management/working-with-medical-doctors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Not Every Chiropractor Will Succeed</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/not-every-chiropractor-will-succeed/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/not-every-chiropractor-will-succeed/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 16:26:39 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2690</guid>
		<description><![CDATA[Have you ever nocticed some patients will respond to care quickly, never miss an appointment, pay with a &#8220;Thank You,&#8221; and refer others&#8230; while some seem to make &#8220;not responding to care&#8221; their goal? Now, there&#8217;s a lot of reasons why some patients don&#8217;t respond as well as others but I&#8217;m POSITIVE that the right [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/not-every-chiropractor-will-succeed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Renting Chiro Office Space</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/renting-chiro-office-space/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/renting-chiro-office-space/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 18:32:17 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2686</guid>
		<description><![CDATA[For many Chiropractors, their office is an extension of their home; it&#8217;s a source of pride, comfort and safety. But, I have found there&#8217;s a better way to view your office; as a 24-7 fixed expense that needs to generate revenue&#8230; as often as possible. &#8230;and one way of generating revenue WITHOUT additional work is [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/renting-chiro-office-space/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>“It’s not your C.A.’s job.”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/its-not-your-ca-job/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/its-not-your-ca-job/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 19:49:00 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2682</guid>
		<description><![CDATA[Traditionally, Chiropractors preach treating &#8220;causes&#8221; and not &#8220;symptoms.&#8221; &#8230;Yet, they require their C.A.s to get or convince patients to come back in. If you want control over your practice, you must take responsibility for it. This means YOU figure out why things are the way they are, and then correct them. Chances are, you&#8217;ll need [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/its-not-your-ca-job/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>When To Let A Patient Go</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-to-let-a-patient-go/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-to-let-a-patient-go/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 16:42:51 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2673</guid>
		<description><![CDATA[Far too many Chiropractors lose patients. Meaning, the patient either flat out stopped coming in or when their pain went away, THEY decided that they were &#8220;done.&#8221; Of course, I am not giving clinical advice; so you must make the final call on this but all I can say is that ideally YOU should release [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Who Are Your Patients?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/who-are-your-patients/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/who-are-your-patients/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 16:55:43 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2677</guid>
		<description><![CDATA[Do you know who your patients are? Most Chiropractors don&#8217;t. They don&#8217;t know how many new patients per year were referred in. They don&#8217;t know how many patients came in with the chief complaint of headaches, low back pain, neck pain, etc. They don&#8217;t know how many &#8220;walk-ins&#8221; they had or how much each type of patient is historically [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/who-are-your-patients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Making Chiropractic Fun</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/making-chiropractic-fun/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/making-chiropractic-fun/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 19:11:43 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2669</guid>
		<description><![CDATA[I&#8217;m gonna get a little personal with you today. I was raised in a hard working family. My parents are 1st generation Americans. Father Sicilian, Mother Croatian. Growing up, the week was for working hard and each weekend was spent visiting loved ones at the cemetery, going to church, then spending time with as many [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chiropractic Attitudes</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/chiropractic-attitudes/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/chiropractic-attitudes/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 18:52:20 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2664</guid>
		<description><![CDATA[I&#8217;ve worked with literally thousands of Doctors of Chiropractic; that&#8217;s why I know my opinion about this is extremely accurate&#8230; It takes me less than a minute of listening to a doctor to tell if he or she is or can ever be successful. Their tone of voice and the words they choose reveal everything [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why “Low Overhead”?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-low-overhead/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-low-overhead/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 15:22:28 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2661</guid>
		<description><![CDATA[In this new economy, we all have to adjust. I have and so have many of my long-time, successful members. Pressure is the enemy of pleasure and the pressures of a high overhead practice can become overwhelming. Yet, some doctors resist this change. Downsizing clinics can be tough on the ego. Letting go staff can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why “Internal Marketing”?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/why-internal-marketing/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/why-internal-marketing/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 15:16:56 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2658</guid>
		<description><![CDATA[Chiropractors aren&#8217;t alone. Virtually all small businesses view marketing as something you don&#8217;t want to do, but have to do to get people in the doors. Huge mistake. EVERYTHING is marketing. It&#8217;s an inside job too&#8230; Your appearance is marketing. Your body language is marketing. Your paperwork is marketing. Your systems (if you have any) are marketing. How you [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/why-internal-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why “No Appointment Needed”?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-no-appointment-needed/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-no-appointment-needed/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 19:00:25 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2655</guid>
		<description><![CDATA[Although a great source of anxiety, doctors and staff love their appointment books. Appointment books (both on and offline) create a false sense of control, security, and certainty. Patients are &#8220;scheduled.&#8221; Patients have &#8220;appointments.&#8221; Patients need to be on time and if not, are expected to call and reschedule. Since most patients typically have multiple [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-no-appointment-needed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why “Adjust On The First Visit”?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-adjust-on-the-first-visit/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-adjust-on-the-first-visit/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 18:02:03 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2652</guid>
		<description><![CDATA[This is a big one and unless you&#8217;ve been adjusting on the first visit, you might not believe it. Of course, if it&#8217;s not clinically possible, don&#8217;t do it but aside from that, here&#8217;s why you should adjust on the first visit&#8230; First and foremost, it&#8217;s what patients want and the longer they have to [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-adjust-on-the-first-visit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why “Pay Per Visit”?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-pay-per-visit/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-pay-per-visit/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 22:27:42 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2647</guid>
		<description><![CDATA[Many Chiropractors still carry balances and treat accounts receivables as real money. But, positive momentum increases as cycles are completed. When patients don&#8217;t pay their share at time of service, they think and act differently. They lose respect for you, your office, and your care. Subconsciously, they create a reason to devalue you and the [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/why-pay-per-visit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Top 10 Fears</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/your-top-10-fears/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/your-top-10-fears/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 18:15:02 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2639</guid>
		<description><![CDATA[Do you have fears? What are they? Write them down on a piece of paper, leaving space below each one. Then, below each, put what's the worst thing can happen if your fears became reality. ]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/your-top-10-fears/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extreme Practice Makeover Checklist</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/extreme-practice-makeover-checklist/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/extreme-practice-makeover-checklist/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 17:00:57 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2636</guid>
		<description><![CDATA[Hi Doctor, Here&#8217;s a quick list of how my members get the most dramatic changes in their practices. HINT: It&#8217;s all about patients, not you. You may want to print this email out and use it as a self assessment &#8220;checklist&#8221;. __ Name of practice communicates to patient&#8217;s pre-existing wants. __ Office looks like a [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/extreme-practice-makeover-checklist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dangers of “Success”</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-dangers-of-success/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-dangers-of-success/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 17:39:46 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2634</guid>
		<description><![CDATA[You ever wonder why so many successful Chiropractors of the past are now finding themselves scratching their heads wondering, &#8220;What the heck happened?&#8221; &#8230; &#8220;Why aren&#8217;t those P.I.s coming in like they used to?&#8221;&#8230; or, &#8220;How come people just aren&#8217;t coming back or referring anymore?&#8221; It comes down to focus. What you focus on grows [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-dangers-of-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Patient Killers</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/patient-killers/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/patient-killers/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 23:10:17 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2632</guid>
		<description><![CDATA[To some degree, as Chiropractors and business owners, we want control. But, the following items kill our control over patient compliance and referrals: Selling what people don&#8217;t want or need Becoming too casual in the delivery of our services Over treating Over charging High overhead (clouds our best judgment) Living beyond your means (clouds our [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/patient-killers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Thinking Accurately?</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/are-you-thinking-accurately/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/are-you-thinking-accurately/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 20:54:04 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2629</guid>
		<description><![CDATA[Ever since I was born, I&#8217;ve had a ton of energy. I naturally go to bed late and wake up early. I&#8217;m also great and managing several things at the same time, without driving myself and others mad. Through the years, I&#8217;ve rarely said, &#8220;No&#8221; to opportunities or people. Making and keeping my commitments is [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/are-you-thinking-accurately/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Patients Aren’t Any Different</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/your-patients-arent-any-different/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/your-patients-arent-any-different/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 20:52:34 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2626</guid>
		<description><![CDATA[Wanna know why most people are skeptical about Chiropractic and why your existing patients act the way they do? It&#8217;s easy, just take a look at what motivates you, how you make buying decisions, and what you tend to place value on. I assure you that you are no different. Most of the time, you [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/your-patients-arent-any-different/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If It Works On You..</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/if-it-works-on-you/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/if-it-works-on-you/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 16:27:48 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2622</guid>
		<description><![CDATA[Dan Kennedy, probably the smartest marketer on the planet, has a big sign behind his desk that reads&#8230; &#8220;But my business is different!&#8221; &#8230;and that&#8217;s the biggest mistake most doctors make; thinking that&#8230; Their town is different Their patients are different They are different The people in their area are too smart, poor, affluent, sophisticated, [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/if-it-works-on-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Never Let THEM See You Sweat</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/never-let-them-see-you-sweat/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/never-let-them-see-you-sweat/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:03:33 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2620</guid>
		<description><![CDATA[Only self employed businesses owners and entrepreneurs truly get this&#8230; &#8230;it takes a certain type of person to succeed in business. The saying &#8220;It&#8217;s lonely at the top&#8221; is very true. &#8230;and it&#8217;s even lonelier as you rise to the top. Then, the temptation to share your dreams, fears, wins and losses with others close [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/never-let-them-see-you-sweat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Chiropractor’s Personality</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/a-chiropractors-personality/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/a-chiropractors-personality/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 18:50:14 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2612</guid>
		<description><![CDATA[Some of the nicest people around are Chiropractors. I should know, I&#8217;m one of them. I think that&#8217;s why it&#8217;s so easy for us to hang out with one another. So, why isn&#8217;t everybody like us? What is it in our personality that attracted us to this profession in the first place? I don&#8217;t know [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/a-chiropractors-personality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Easiest Chiropractic Path</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-easiest-chiropractic-path/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-easiest-chiropractic-path/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 19:41:45 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2610</guid>
		<description><![CDATA[As I get older, I realize it&#8217;s best to roll with the punches; that most people don&#8217;t and won&#8217;t change and to expend the money, time, and energy to convince them they are wrong will push them away and drive you nuts. Saying &#8220;Yes&#8221; and being agreeable seems to be the best antidote. It actually [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/the-easiest-chiropractic-path/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If You Are Not Taking Fridays Off Yet…</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/if-you-are-not-taking-fridays-off-yet/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/if-you-are-not-taking-fridays-off-yet/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 16:49:48 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2601</guid>
		<description><![CDATA[It amazes me how many doctors actually believe or are convinced by their spouse and/or staff that&#8230; They can&#8217;t take Fridays off They don&#8217;t need 3 days off in a row Patients won&#8217;t tolerate the office being closed on Fridays They will lose money! But, the OPPOSITE is true! Owning an elegant practice means the [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/if-you-are-not-taking-fridays-off-yet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time Management Tricks</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/time-management-tricks/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/time-management-tricks/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 19:24:11 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2598</guid>
		<description><![CDATA[Getting stuff &#8220;done&#8221; IS all that matters. Creating goals, planning, deadlines&#8230;all that is great and necessary but &#8220;DONE&#8221; = results. That&#8217;s why you must control the clock. Yes, time IS money and just like &#8220;paying yourself first,&#8221; you must get the most import things done each day FIRST. If not, it is guaranteed that yout [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/time-management-tricks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Just A Chiropractor?</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/are-you-just-a-chiropractor/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/are-you-just-a-chiropractor/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 18:32:26 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2593</guid>
		<description><![CDATA[I&#8217;ve said it before but it&#8217;s worth mentioning; without a unique selling proposition, you are nothing more than a commodity; a gallon of milk that can be attained virtually anywhere. That&#8217;s why in you must differentiate yourself from your competition. The good news is that as a PBA member, you are already doing a good [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/are-you-just-a-chiropractor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s All Chiropractic Marketing</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/its-all-chiropractic-marketing/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/its-all-chiropractic-marketing/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 17:44:43 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2586</guid>
		<description><![CDATA[Some doctors are uncomfortable with the word &#8220;marketing.&#8221; Unfortunately, this keeps them from thinking deeply enough about everything they say and do, how people perceive them, and the experience they provide their patients. Chiropractic marketing happens before, during, and after every prospect and patient interaction and that is why it&#8217;s ALL marketing. Marketing is much [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/its-all-chiropractic-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Perfect Practice</title>
		<link>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/perfect-practice/</link>
		<comments>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/perfect-practice/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 16:05:29 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Achieving Goals]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2569</guid>
		<description><![CDATA[I know a lot of doctors. Some are happy and broke. Some are miserable and rich. So, what makes a perfect practice? I&#8217;m 100% convinced that a perfect practice MUST meet this criteria: Serves not only the patients but the doctor and his or her staff. Allows the doctor enough free time to thoroughly nurture [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/achieving-goals-chiropractic-marketing/perfect-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Not To Grow Your Practice</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-not-to-grow-your-practice/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-not-to-grow-your-practice/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 20:59:32 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Business]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2566</guid>
		<description><![CDATA[Is your practice exactly where you want it to be? Chances are, it isn&#8217;t and never will be. Even if you are satisfied with your collections, there is always  room for improvement. Some doctors want to build their practices so that they can sell and retire, move somewhere else, or so that they can hire [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing-business/when-not-to-grow-your-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Other Uses of The “Friends &amp; Family Certificate”</title>
		<link>http://www.benaltadonnablog.com/chiropractic-marketing/other-uses-of-the-friends-family-certificate/</link>
		<comments>http://www.benaltadonnablog.com/chiropractic-marketing/other-uses-of-the-friends-family-certificate/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 20:58:21 +0000</pubDate>
		<dc:creator>Dr. Ben Altadonna</dc:creator>
				<category><![CDATA[Chiropractic Marketing]]></category>

		<guid isPermaLink="false">http://www.benaltadonnablog.com/?p=2562</guid>
		<description><![CDATA[Next time you go into &#8220;The Vault&#8221;, click on the &#8220;Member Only Gift&#8221; icon and download the &#8220;New Patient Stick Letters.&#8221; These letters are designed to be mailed to your new patients, along with 2 &#8220;Friends &#38; Family Certificates.&#8221; It&#8217;s an effective 2-step mailing campaign that I strongly recommend you employ. It is NOT expensive; [...]]]></description>
		<wfw:commentRss>http://www.benaltadonnablog.com/chiropractic-marketing/other-uses-of-the-friends-family-certificate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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