Ben Griffiths

Ben Griffiths

Vice President of Marketing at Ancora Education | Closing the skills gap for local and national employers

Dallas-Fort Worth Metroplex500+ connections

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Ancora Education
Arizona State University - W. P. Carey School of Business
Ben Griffiths

About

As Vice President of Marketing at Ancora Education, I bring a background in higher education, marketing, and analytics to the organization.

Having worked with institutions across the spectrum of for-profit, nonprofit, private, domestic, international, on-ground and online, what excites me about my role with Ancora is taking 15 years of a data-driven approach to Marketing and pairing that with a relentless focus on the students and employers we serve to close the skills gap we are facing as a nation. As I lead the Marketing and Business Analytics teams, I instill in them the guiding principles of transparency and collaboration while we work toward a common goal as an organization.

With a firm belief that education is one of the few paths that has a lasting positive impact not just on an individual, but the generations that follow, and the community as a whole; I have dedicated my career to bringing training and educational opportunities to as many people as possible. At Ancora, it is our job to inspire and motivate students to empower themselves through training and education, and to provide employers with prepared, qualified candidates.

At Ancora, we train the workers in your community that help you get better when you're sick, fix your car or truck when it's broken down, keep your heater and A/C working to protect you from the elements, answer your call when your computer stops working, transport and deliver everything you buy at your local grocery store, build the products you buy, keep the machinery running that builds them, help you look your best and relax, keep your teeth clean and healthy, design and build the apps you use, run your local businesses, prepare the food you eat at your favorite restaurants, and keep you safe online.

A Cum Laude graduate from Arizona State University with a BS in Marketing and a Master of Science in Business Administration (MBA), I live in Dallas-Fort Worth, TX with my wife and four children. We enjoy going to concerts, spending time outside under the big blue Texas sky, and chasing our kids from one sports team practice/game/competition to the next.

Experience

  • Vice President of Marketing

    Ancora Education

    – Present2 years 8 months

    Dallas/Fort Worth Area

    Grounded in student success, STVT-AAI Education, Inc. (d/b/a Ancora Education) is a group of private, post-secondary schools with 26 ground campuses and 2 online campuses. Programs include allied health, wellness, nursing, culinary/pastry arts, information technology, business and skilled trades programs under the brand names of South Texas Vocational Technical Institute (STVT), Arizona Automotive Institute (AAI), Platt College, Miller-Motte College, McCann School of Business and Technology,...

    Grounded in student success, STVT-AAI Education, Inc. (d/b/a Ancora Education) is a group of private, post-secondary schools with 26 ground campuses and 2 online campuses. Programs include allied health, wellness, nursing, culinary/pastry arts, information technology, business and skilled trades programs under the brand names of South Texas Vocational Technical Institute (STVT), Arizona Automotive Institute (AAI), Platt College, Miller-Motte College, McCann School of Business and Technology, and Berks Technical Institute.

  • Sr. Director of Online Marketing

    Delta Career Education Corporation

    – 2 years

    Alexandria, Virginia

    Founded in 1998, Delta is an educational services company that is comprised of nine brands and 43 campuses across 11 states.

    Delta offers degree and diploma programs in some of today’s fastest-growing fields, including Business, Legal & Protective Services, Healthcare, Skilled Trades, Beauty & Wellness, Technology, Design & Education and CDL. We also provide online and flexible options.

  • Senior Manager, Digital Marketing – New Business Ventures

    Laureate International Universities

    – 1 year 6 months

    Baltimore, Maryland Area

    Laureate’s network of more than 70 campus-based and online universities in 25 countries offers undergraduate and graduate degree programs to over one million students worldwide. It is the largest global network of degree-granting higher education institutions, and its students are part of a diverse, international community that spans the Americas, Europe, Africa, Asia and the Middle East.

    Lead the strategy and execution of all digital marketing campaigns for the University of Miami (new...

    Laureate’s network of more than 70 campus-based and online universities in 25 countries offers undergraduate and graduate degree programs to over one million students worldwide. It is the largest global network of degree-granting higher education institutions, and its students are part of a diverse, international community that spans the Americas, Europe, Africa, Asia and the Middle East.

    Lead the strategy and execution of all digital marketing campaigns for the University of Miami (new partnership), University of St. Augustine for Health Sciences (recent acquisition), and Torrens University Australia (brand new university).

  • Vice President, Digital Marketing

    Center for Excellence in Higher Education

    – 4 years 9 months

    Greater Salt Lake City Area

    Founded in 2006, Center for Excellence in Higher Education is an educational services company that is comprised of 5 brands and 20 campuses across 6 states, plus online.

    CEHE’s career-based colleges offer associate, bachelor’s, and master’s degree programs in the fields of healthcare, nursing, business, accounting, information technology, and graphic design.

  • Head of Marketing

    Oil DNA, LLC

    – 3 years 7 months

    Ogden, Utah

    Founded in 2005, Oil DNA designs, manufactures, distributes, and installs aftermarket automotive parts and accessories and is comprised of 4 brands. Oil DNA distributes parts and accessories nationally and internationally, both B2B and B2C.

  • Marketing Associate

    TruWest Credit Union

    – 1 year

    Tempe, Arizona

    Since 1952, TruWest Credit Union has been serving members in the Phoenix and Austin areas.

Education

  • Arizona State University - W. P. Carey School of Business

    Arizona State University - W. P. Carey School of Business

    Bachelor of Science (B.S.)Marketing

    Arizona State University Degree Honors – Cum Laude
    Marketing Aventis Scholar

  • Stevens-Henager College

    MBABusiness Administration

    –

    Stevens-Henager College Degree Honors – Summa Cum Laude
    Master's Thesis Topic: The Effect of Microdata on Search Engine Optimization

Volunteer Experience

  • Member

    Member

    American Marketing Association-DFW

    – Present1 year 3 months

    The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the performance of its members and marketing professionals in the DFW Metroplex.

  • Full-time Missionary

    The Church of Jesus Christ of Latter-day Saints

    – 2 years 1 month

    Chile Santiago South Mission, Spanish Speaking

Licenses & Certifications

Courses

  • Business-to-Business Marketing Strategy

    MKT 452

  • Competitive Marketing Strategy

    MKT 462

  • Consumer Behavior

    MKT 304-M

  • Fundamentals of Marketing Management

    MKT 302-M

  • Marketing Research

    MKT 352

  • Principles of Advertising

    MKT 301-M

  • Principles of Marketing

    MKT 300-M

  • Sales and Sales Management

    MKT 410

  • Services Marketing Strategy

    MKT 442

  • Special Topics: Entrepreneurship & Marketing

    MKT 494

Projects

  • Marketo Implementation

    Implementation of Marketo marketing automation platform with Salesforce.com.

    Other creators
    • Sara Snyder
    • Matthew Schaefer

  • Salesforce Marketing Cloud Implementation

    Implementation of Salesforce Marketing Cloud marketing automation platform with Salesforce.com.

    Other creators
    • Tracie F. Harris
    • Betsy Hedrick
    • Tonia Seenauth

Honors & Awards

  • 2016 GPS Award Finalist - Collaboration

    Laureate Education, Inc. - Global Products and Services (GPS)

    The GPS Awards are a peer-nominated way to recognize contributions to the organization and to our students. The Collaboration category highlights employees who work collaboratively across departments, institutions, and countries to positively impact the organization and its customer.

  • Cum Laude

    Arizona State University - W. P. Carey School of Business

    Bachelor of Science (B.S.), Marketing

  • Marketing Aventis Scholar

    Arizona State University, W. P. Carey School of Business

  • Suma Cum Laude

    Stevens-Henager College

    MBA, Business Administration

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Professional working proficiency

Groups

Recommendations

A preview of what LinkedIn members have to say about Ben:

  • “
    Ben is a digital marketing expert, forward thinker, and natural leader. He and I worked closely together on the UOnline brand launch and partnership for over a year. The success of the brand and evolution of our marketing efforts to drive revenue was due in large part to Ben's efforts. It was a pleasure to collaborate with him and he is a huge asset to any team!
  • “
    I have had the opportunity to work and collaborate with Ben at Laureate. Ben impressed me with his depth and understanding of marketing and lead gen analytics and reporting needs.Ben has strong skills in understanding data in details and how to use that in driving business decisions. He is also very strategic in driving decisions and reaches out and collaborates with functional area business partners well. I really enjoyed and felt positively challenged by him, All the best wishes for you, Ben!

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Ben Griffiths

Ben Griffiths

Vice President of Marketing at Ancora Education | Closing the skills gap for local and national employers

  • company image for Ancora Education

    Vice President of Marketing at Ancora Education

  • school image for Arizona State University - W. P. Carey School of Business

    Arizona State University - W. P. Carey School of Business

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