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<channel>
	<title>Ben Sauer's Blog</title>
	
	<link>http://www.redbeard.org.uk</link>
	<description>User Experience And Strategy</description>
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		<title>Saving an industry with better user experience</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/FeGKa5FNhXs/</link>
		<comments>http://www.redbeard.org.uk/2010/08/25/saving-an-industry-with-better-user-experience/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 11:39:13 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/?p=154</guid>
		<description><![CDATA[I had such a good experience today purchasing some musi [...]]]></description>
			<content:encoded><![CDATA[<p>I had such a good experience today purchasing some music that I thought I should share the user journey.</p>
<div class="thumbnail"><img class="aligncenter" src="http://img.skitch.com/20100822-rhwqfdbx8gmis865ccijmw45er.preview.jpg" alt="sufjan stevens" width="380" height="163" /></div>
<p>I saw something in my facebook feed that I hadn&#8217;t seen before: a media player for an <a href="http://sufjanstevens.bandcamp.com/album/all-delighted-people-ep">entire album</a>. I had a quick listen and really liked what I heard. All the links point to bandcamp, where you can purchase the release.</p>
<div class="thumbnail"><img class="aligncenter" src="http://img.skitch.com/20100822-tjj31ginmpuect73rfxae4yt59.preview.jpg" alt="All Delighted People EP | Sufjan Stevens" width="380" height="199" /></div>
<p>$5? I clicked buy without thinking about it much.</p>
<div class="thumbnail"><a href="http://skitch.com/bensauer/dudr5/all-delighted-people-ep-sufjan-stevens"><img class="aligncenter" src="http://img.skitch.com/20100822-km47hb9tydjfcwuf3xuiksw1hi.preview.jpg" alt="All Delighted People EP | Sufjan Stevens" width="380" height="242" /></a></div>
<p>The payment options are good: I can use a card or paypal, thereby avoiding entering my card details. The price is the same regardless of format. Once I had paid, the download started automatically.</p>
<div class="thumbnail">So lets consider how much better this is than the traditional approach:</div>
<div class="thumbnail">
<ul>
<li><strong>No &#8216;promotional period&#8217;</strong> &#8211; my first awareness of the release was in my facebook news feed, not reading about it on <a href="http://pitchfork.com">pitchfork</a> weeks or months in advance of release. This is the way things should be done: web consumers want things now, not according to someone else&#8217;s schedule. Recently I had the chance to listen to the LCD Soundsystem album in advance, but was not allowed to buy for a couple of months: that&#8217;s a missed sale.</li>
<li><strong>No follow or sign up to anything -</strong> the links went straight to purchase, avoiding facebook fan pages and suchlike. The designers of this journey recognise that the music is what the user is interested in primarily, so get out of the way and make it happen!</li>
<li><strong>The release cost $5 to purchase: brilliant.</strong> I&#8217;m convinced that the typical itunes price is too much now that music is more disposable, $5 is about right for an album (the title says EP, but its album length). I would guess that smaller labels really suffer on itunes because they can&#8217;t experiment with price.</li>
<li><strong>The social value:</strong> attaching a recommendation by friends to listening and purchasing is much more likely to result in a sale.</li>
<li><strong>Listening was made as accessible as possible</strong>: the full release, in my news feed. Normally you&#8217;d see blurb about the album, and quite often listening is painfully obstructed. In itunes you can listen to 30 seconds of each song, on <a href="http://bleep.com">bleep</a> the music player needs to be restarted every 30 seconds &#8211; what a terrible way to encourage a purchase!<br />
<br />
As listening and purchasing is so much more throwaway these days, labels shouldn&#8217;t stop people from listening to a release in entirety. This is a huge issue in my book: what they&#8217;ve failed to realize is that the value I place on music is established AFTER I&#8217;ve listened a few times, not before, so the upfront amount I will pay has gone way down &#8211; I won&#8217;t risk that cash on something I may not listen to much.</li>
</ul>
</div>
<p>If I had one criticism, I&#8217;d say that the price should be advertised in the facebook player: that might have tipped the balance for some people.</p>
<p>Well done <a href="http://bandcamp.com">bandcamp</a> for designing the player, <a href="http://asthmatickitty.com/">Asthmatic Kitty</a> for the music and the progressive pricing (and I suppose facebook for allowing this kind of media in the news feed!). If only other labels would wake up to these approaches: it really is about the experience.</p>
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		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.redbeard.org.uk/2010/08/25/saving-an-industry-with-better-user-experience/</feedburner:origLink></item>
		<item>
		<title>o2 – a case study in how to confuse and annoy</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/ioOiVYUqAqs/</link>
		<comments>http://www.redbeard.org.uk/2010/08/12/o2-a-case-study-in-how-to-confuse-and-annoy/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 02:20:03 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/2010/08/12/o2-a-case-study-in-how-to-confuse-and-annoy/</guid>
		<description><![CDATA[I've just been sent an email about a tariff change to m [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="o2 confusion" src="http://img.skitch.com/20100812-g8tcyg2x3k8675k5mjgw15n6t9.jpg" alt="" width="324" height="424" />I&#8217;ve just been sent an email about a tariff change to my iphone contract: bad news apparently, they&#8217;re ditching unlimited data. There was a link in the email to a PDF that describes how the new pricing works. I&#8217;ve screengrabbed a bit of the PDF.</p>
<p>Can anyone figure out the new pricing without tilting their head? I suppose you could print it&#8230; but that rather defeats the point of this whole computer business doesn&#8217;t it?</p>
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		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://www.redbeard.org.uk/2010/08/12/o2-a-case-study-in-how-to-confuse-and-annoy/</feedburner:origLink></item>
		<item>
		<title>Awesome: Dropbox lets you vote on improvements</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/bHX6ININ1F0/</link>
		<comments>http://www.redbeard.org.uk/2010/08/06/awesome-dropbox-lets-you-vote-on-improvements/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 00:20:04 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/2010/08/06/awesome-dropbox-lets-you-vote-on-improvements/</guid>
		<description><![CDATA[

I've recommended dropbox to a lot of people, but gr [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://skitch.com/bensauer/dxsq9/awesome-dropbox-lets-you-vote-on-improvements"><img src="http://img.skitch.com/20100805-dn28g1xkjyr7tbdpj2dxawgrru.preview.jpg" border="0" alt="" hspace="0" /></a></p>
<p>I&#8217;ve recommended dropbox to a lot of people, but groups who start using it usually end up wondering if they can really afford to pay quite so much for every single user ($99 p/a).</p>
<p>When exploring the pricing on their site, I came across this voting system. I hope they act on it: its a great way to keep your users happy.</p>
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		<item>
		<title>The Real vs. Imagined World</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/C_V97z2JW4s/</link>
		<comments>http://www.redbeard.org.uk/2010/08/04/realvsimagineduse/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 10:53:48 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[psychology]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/?p=138</guid>
		<description><![CDATA[The world we encounter is often very different from the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The world we encounter is often very different from the one we&#8217;re expecting. </strong></p>
<p>Our brains have ways of explaining and resolving this (cognitive dissonance), often telling ourselves little fictions to protect our egos:</p>
<blockquote><p>&#8220;Oh&#8230; that will never happen to me.&#8221; <strong>or</strong> &#8220;That&#8217;s just the way <em>(insert individual name)</em> behaved this once. &#8220;</p></blockquote>
<p>I think that this problem weighs heavily on the design world: designs are so often a product of how we imagine or desire people will use our designs, as opposed to how they actually do use them (see <a href="http://www.redbeard.org.uk/2010/08/01/ux-in-a-venn-diagram-nutshell/">previous post</a>).</p>
<p>UX design attempts to be objective about this (through research and testing), but the subjective attitude is so deeply entrenched in all of us that it&#8217;s hard to counter. As our industry matures I hope we&#8217;ll slowly change our ways.</p>
<p>By asking myself and a team:</p>
<blockquote><p><em>how can you assume that? Have you seen this behaviour, or did you imagine it?</em></p></blockquote>
<p><em></em> &#8211; we can start to deconstruct the assumptions that we&#8217;re imposing on a design.</p>
<p>Articles like this one from Flow are a good way forward: <a rel="bookmark" href="http://www.thinkflowinteractive.com/2010/01/20/4-ways-to-combat-usability-testing-avoidance/">4 ways to combat usability testing avoidance</a></p>
<p>Do you know of any other resources for &#8216;resetting the brain&#8217;? Comments welcome.</p>
<img src="http://feeds.feedburner.com/~r/BenSauersBlog/~4/C_V97z2JW4s" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>UX in a Venn diagram nutshell</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/Ozm1JBmh-mg/</link>
		<comments>http://www.redbeard.org.uk/2010/08/01/ux-in-a-venn-diagram-nutshell/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 22:17:40 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/?p=120</guid>
		<description><![CDATA[

(taken from the excellent XKCD)

Nothing quite il [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://xkcd.com/773/"><img class="alignnone" title="XKCD University Website" src="http://imgs.xkcd.com/comics/university_website.png" alt="" width="541" height="378" /></a></p>
<p>(taken from the excellent <a href="http://xkcd.com/773/">XKCD</a>)</p>
<p>Nothing quite illustrates the discrepancy between what users get and what they want like this diagram.</p>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.redbeard.org.uk/2010/08/01/ux-in-a-venn-diagram-nutshell/</feedburner:origLink></item>
		<item>
		<title>Flattr.com: a workable way to tip online?</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/tNsp1S2DvNM/</link>
		<comments>http://www.redbeard.org.uk/2010/07/09/flattr-com-a-workable-way-to-tip-online/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 00:36:20 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/?p=131</guid>
		<description><![CDATA[I've just added a flattr button to this blog.

I've b [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve just added a <a href="http://flattr.com">flattr</a> button to this blog.</p>
<p>I&#8217;ve been very frustrated by the glacial progress made in how to financially credit creators online. The music biz is badly in need of an alternative way to show your appreciation for the music you like (one that&#8217;s not buying the album!).</p>
<p>Flattr seems to be a good way forward. It works like this: imagine every time you clicked &#8216;like&#8217; on facebook, a share of a fixed monthly donation was given to the creator. This overcomes the experience barrier that&#8217;s held micropayments back: instead of payment forms, a single click will suffice. You don&#8217;t even need to care about the amount.</p>
<p>Any money not used from your fixed monthly donation is given to charity. All round goodness! Good to see the pirates are still ahead of industries (the creators are ex-pirate bay).</p>
<img src="http://feeds.feedburner.com/~r/BenSauersBlog/~4/tNsp1S2DvNM" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.redbeard.org.uk/2010/07/09/flattr-com-a-workable-way-to-tip-online/</feedburner:origLink></item>
		<item>
		<title>Tablet use, as predicted 10 years ago</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/Cc5xByvLkEA/</link>
		<comments>http://www.redbeard.org.uk/2010/07/06/tablet-use-as-predicted-10-years-ago/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 15:32:47 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[hardware]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/2010/07/06/tablet-use-as-predicted-10-years-ago/</guid>
		<description><![CDATA[I'm reading Scott mcclouds rather excellent "Reinventin [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m reading Scott mcclouds rather excellent &#8220;Reinventing Comics&#8221;, written in the year 2000. In the chapter on the future of digital media, I spotted this panel. This is prescient given what Ive seen from my 2 year old: her primary mode of interaction with computers is touch based, thanks to my wifes iPod. Keyboards really are old hat to a toddler!</p>
<p><a href="http://www.redbeard.org.uk/wp-content/uploads/2010/07/p_1600_1200_548D737D-3109-4477-9983-6E3C50AF792B.jpeg"> <img class="alignnone size-full" src="http://www.redbeard.org.uk/wp-content/uploads/2010/07/p_1600_1200_548D737D-3109-4477-9983-6E3C50AF792B.jpeg" alt="mccloud photo" /> </a></p>
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		<item>
		<title>How event listings should work</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/xZNkYkpP248/</link>
		<comments>http://www.redbeard.org.uk/2010/07/02/how-event-listings-should-work/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 13:13:11 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/2010/07/02/how-event-listings-should-work/</guid>
		<description><![CDATA[  Users don't care about an artist's tour dates in gene [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://skitch.com/bensauer/dkj47/how-event-listings-should-work"> <img hspace="0" src="http://img.skitch.com/20100629-kwr22cagjt7itaw2ra7ri65cwe.preview.jpg" alt="" border="0"></a></p>
<p>Users don&#8217;t care about an artist&#8217;s tour dates in general when searching, they only care about the ones that apply to them. </p>
<p>I&#8217;ve been waiting for something like this for a while, although I&#8217;ve no idea why it thinks I&#8217;m in Crowthorne, or where that is! Upcoming and last.fm do something similar, but you need to be quite invested already to be notified. </p>
<img src="http://feeds.feedburner.com/~r/BenSauersBlog/~4/xZNkYkpP248" height="1" width="1"/>]]></content:encoded>
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		<title>UX Brighton 2010 Conference, 13 September</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/nkA-yyPy178/</link>
		<comments>http://www.redbeard.org.uk/2010/07/02/ux-brighton-2010-conference-13-september/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 13:11:42 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[ux events]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/?p=108</guid>
		<description><![CDATA[My friends at UX Brighton have organised a most excelle [...]]]></description>
			<content:encoded><![CDATA[<p>My friends at UX Brighton have organised a most excellent one day UX conference here in Brighton. Speakers include Eric Reiss and Rory Sutherland. I haven&#8217;t seen Rory speak, but Eric&#8217;s talk at UX London 2009 was a very entertaining and blunt look at how wrong airlines get UX.</p>
<p>Really looking forward to it.</p>
<p><a href="http://2010.uxbrighton.org.uk/">http://2010.uxbrighton.org.uk/</a></p>
<img src="http://feeds.feedburner.com/~r/BenSauersBlog/~4/nkA-yyPy178" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>I like dancing.</title>
		<link>http://feedproxy.google.com/~r/BenSauersBlog/~3/jVsTFWHJI_k/</link>
		<comments>http://www.redbeard.org.uk/2010/06/24/i-like-dancing/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 08:32:28 +0000</pubDate>
		<dc:creator>bensauer</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.redbeard.org.uk/?p=114</guid>
		<description><![CDATA[I love spotting experience design in the wild, even whe [...]]]></description>
			<content:encoded><![CDATA[<p>I love spotting experience design in the wild, even when it is big unethical corporations. When I visited tesco today I noticed something extra on the name tag of my checkout server: I like dancing.</p>
<p>I wonder if this little icebreaker actually works on the public. How much freedom do the employees get to choose what it says? Its a nice way to transform anonymous, mundane interactions into something more, but does it work? </p>
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