When a product entry is created you simple give it a price, our price (If on sale) and a few other fields and your done! Foxycart runs about $19 and includes SSL (encryption).  Ask me about setting up your store using WordPress.

Just make sure that your content clearly defines the products or services and then finally lead your visitor to the desired page where they will either find a solution or take some action whether it be a product or to sign up on a RSS feed.

When you begin to create a new page remind yourself to reinforce your keyword phrases and overall site theme. Try to optimize and organize your content in such a way that one page defines the next.

SEO Tip: Use formated internal links to steer the visitor to the most revelant page they are looking for. Your anchor text must clearly define the content of the resulting page.

Wordpot offers both Exact Daily and Total Daily searches and I think you will find the results to be very much like the other popular Keyword Tools. Wordpot is free and a great little keyword research tool.

WordPress allows you to publish and maintain your site through a intuitive web-based interface. Articles (also called entries) automatically organize and categorize themselves by topic or date.

By customizing the various templates within WordPress you can change the look-and-feel of your website very easily. If setup correctly content managers like WordPress allow you to automatically improve your search engine rankings and ultimately receive more traffic.

If you don’t have a Google Account nows the time to get one! Next you will need to visit http://www.google.com/analytics and enter a few peices of info about your site. Notice the account number you are assigned. It should begin with a “UA-”.

Lastly you will need to download a neat little Google Analytics plugin for WordPress. Simply install it to your content/plugins folder, then activate it inside WordPress Plugins Manager. While in WordPress, don;t forget to enter your UA # into the config box for the plugin.

This whole process will take you about 10 minutes and will give you detailed info about your traffic that is vital to the overall success of your site.

Anchor text refers to the hyper linked text on a web page that internally links other pages on the website. Anchor text can be used in many different places on your pages including main menu navigation, side links and within the content of your text.

When optimize properly, anchor text can really boost your website’s rankings. The anchor text serves one promary function and that is to describe what the resulting page will be before clicking it. Use 2-3 keywords that best describes this page and make sure that these keywords relate directly to the resulting page.

When you internally link your website in this manner your site will natural become more relevant and rank well over time.

SEO Tip: Keep your website as human friendly as possible and not only develop it from the search engine point of view. Avoid the overuse of the same keywords and phrases. Use archors which make sense and flow with your content. Continually mix them into your site whenever appropriate.

In our series DIY Web Marketing we will start of with installing some plug-ins. We assume you have already have a blog and are up and running, if not please see my post on How to install WordPress.

The first thing you will want to look into is a way to customize your Page Titles and Descriptions. If you have WordPress I highly recomend installing the All In One SEO Pack. Simply upload the plugin to the wp-content/plugins folder and then activate it. Also have a look at the SEO Pack tutorial to get you off to a quick start.

Once it is setup you will be able to customize your Titles and Descriptions each time you create an entry. These two tags are very important and they remain one of the most overlooked components to acheiving and maintaining a good search engine position. Of course there are many other factors that come into play, but a page with either bad tags or no tags at all, will have a very tough time competing with any other related page out there.

There is a catch though. Do-it-yourself Web Marketing takes time and effort and getting your site in the top 10 takes alot of patience. But if you look at the cost of paid listings over time, I think you will agree with me that learning a few basic SEO techniques are certainly worth the trouble.

Over the next week or two I will explore DIY Web Marketing in more detail, and will outline the steps you will need to take to get natural and organic traffic that doesn’t cost a thing.

The idea of this SEO tool is to easily check your anchor text, making sure that it points to a page with matching or similar title and content.

Good SEO results from thoughtful internal navigation and overall site theme. I hope this internal linking tool will save you some time. Best of all it is a free Firefox add-on and installs in just a couple minutes.

WordPress provides a easy way to create and maintain an entire website. Although WordPress may look like a blogging tool it can be easily customized to look just like any other site.

The great thing about WordPress is that many free 3rd party plugins have been written for it. By installing just a handful of content managment & SEO plug ins you will be on your way to optimizing you site in no time at all!

WordPress is also FREE. Ask me how I can setup and host your Entire website using WordPress for under $10 a month! In fact BendSeo was created in WordPress. Please let me know if you need help setting up a business or personal Blog using the WordPress. My consulting rates are very affordable.