Benefit to Others

Product Positioning Strategy

noreply@blogger.com (My Personal Blog) — Thu, 25 Aug 2011 14:18:00 -0700

Product positioning is closely related to market segmentation for product placement is intended to serve a specific target market. Therefore, understanding the product positioning strategy as a strategy used to embed an image of the product in the minds of consumers so that these products stand out in comparison with competitors' products. Its primary focus is how so consumers have the same perception with the expected manufacturer of the products offered.

Back Kotler (1997:265) describes several ways product positioning that can be done in marketing products to marketers target consumers, among others:

1. Positioning by attribute

This occurs when a firm position by emphasizing product attributes that are superior to its competitors, such as size, length of existence, and so on. For example Disneyland can advertise din as the world's largest amusement park.

2. Positioning by benefits

I n this sense the product is positioned as a leader in a particular benefit. For example Knotts Berry Farm amusement park position themselves as for those who seek the experience of fantasy, such as living in the golden era of the Old West cowboy.

3. Positioning according to the use or application of a set of values of the use or application of this is used as a highlighted element than its competitors, for example: Japanese Deer Park positioned itself to tourists who just want to get a short entertainment.

4. Positioning according to user

This means positioning the product as the best for a number of user groups. In other words, the target market is more directed at one or more communities, both in the narrow sense and in a broad sense. Eg Magic Mountain can advertise itself as an amusement park for the 'search' challenges.

5. Positioning by competitor

Here the overall product highlighting its brand name in full and diposisiskan better than competitors. For example: Lion Country Safari can advertise memilk more kinds of animals when compared with the Japanese Deer Park.

6.Positioning by product category

Here the product is positioned as a leader in a product category. For example: Marineland of the Pacific can position themselves not as a 'leisure park' but as 'the institution'.

7. Positioning the price or quality

Here the product is positioned as offering the best value. For example Busch Gardens din can be positioned as the best value for the price (compared to the positioning as a high quality / high price or the lowest price.

Product Positioning

noreply@blogger.com (My Personal Blog) — Thu, 25 Aug 2011 08:24:00 -0700

In the process always starts positioning product positioning. This opinion was expressed by Regis Mc Kenna (1985: 37), which also suggests the definition of product positioning as follows: "The positioning process Should begin with the products themselves. To gain a strong product positioning, a company must differentiate its product from all other products on the market. The goal is to give theproduct a unique position in the market place. " From the above definition implies that the positioning process should begin with the product itself.

To achieve a stronger product positioning a company needs to differentiate in a lot of factors: technology, price, quality, distribution channel or target audience. The formulation proposed positioning Kenna (1985:37) describes as the company will perform product positioning need to consider the 4 (four) major key terms, referred to as The Golden Rules of Product. As for his description as follows:

1. Companies need mengkutitrend and market dynamics, such as technology trends, competition, social, and economic.

2. Companies should focus on positioning technology and quality.

3. Companies should target their products to specific market segments such as segments of society at the top, middle or bottom. It is better to be big fish in small pond than a small fish in big pond (it's better to big fish in a little pond,).

4. Companies must be willing to experiment with new types of products, then pay attention to market reactions. If the user suggests a change then the company should adjust its strategy.

Role Positioning In Marketing Strategy

noreply@blogger.com (My Personal Blog) — Thu, 25 Aug 2011 08:08:00 -0700

According to Craven (1991:270) that the positioning of a very large role in marketing strategy, after conducting a market analysis dananalisis competitors in a firm's internal analysis (total situation analysis). The reason the world is now torn over communication, the explosion of goods, media, and advertising. As a result the mind of the prospect of a battleground.

Therefore, in order to succeed in a society that over-communication, any company should be able to create a position that considers not only the strengths and weaknesses of the company itself, but also the strengths and weaknesses of competitors in the minds of prospects. That is why the approaches base 'positioning'tidak more than create something new and different with the other, but with clever use of what is on the minds and linking relationships that already exist, this is because the human mind also has a place for every piece of information that has been selected to be stored.

Meanwhile, consumers often dianologikan mind as the last bastion of defense against noisy komunlkasi, as a filter, accept or reject the information it offers. If it turns out the minds of consumers have been formed, usually of other manufacturers find it difficult to change, let alone its competitors do not remain silent repositioned. Concretely, the main things that need to be done in an attempt to 'nail mati'pesan in one's mind is not at all related to the message, but rather the mind itself. A clean mind is a mind that has not been polished by other brands. Thus the role of positioning is an organized system in an attempt to find something appropriate, at the right time in one's mind.

Definition of Brand Equity

noreply@blogger.com (My Personal Blog) — Thu, 25 Aug 2011 01:38:00 -0700

Brand Equity is the value of a brand according to how far they have high brand loyalty, name awareness, an acceptable-quality, strong brand associations, as well as other assets such as patents, trademarks and channel relationships (Kotler, 2002). The product is something produced in the factory, but who actually purchased by consumers is his brand.

Meanwhile, according to Aaker (1997), brand equity is a set of brand assets and liabilities, names and symbols that add or subtract the value provided by a company's goods or services to know the firm's customers. Brand is not something that is printed in the product or its packaging, but includes what is in the minds of consumers and how consumers associate it.

An awareness should provide a reason for the note and it should be remembered. There are many ways that can be taken but the most basic thing is to be different and special. If too many kelasproduk have the same approach to communication, it will be difficult to be special. Of course need to create a link between the brand and product class.

Brand equity comes on five components namely:

1) Brand Awareness

Referring to the extent to which a known brand or stay the minds of customers. This awareness can be measured with several levels, among others:

a) Brand Recognition

The extent to which a familiar brand is known based on past exposures.

b) Recall Brand

Reflecting the brand names are remembered when certain classes of products mentioned. Brand Recall can be measured in two ways:

(1) recall without the aid (Unaided Recall)

(2) recall with the help of (Aided Recall)

2) Trademark Association

Reflecting the association made by the customer towards a given brand of. Brand association is controlled by the brand identity. Strong brand associations can help customers to process and receive information is the reason the buyer as well as create positive attitudes or feelings toward the brand in question.

3) Quality Impressions

Customer perceptions of quality and superiority relative to competing products.

4) Brand Loyality

Brand loyalty reflects customer or consumer of psychological commitment toward a particular brand and is the expectations or desires and goals of the manufacturer or company from the customer company. Brand loyalty is also a core dimension of brand equity. Loyal customers will be barriers to entry for competitors, allows the establishment of premium rates, availability of time to respond to innovations from competitors, and could be a protective fortress of competence possible price. In addition, the impact of brand loyalty in a more efficient marketing costs ie the cost of retaining customers is much cheaper than on attracting new customers.

5) The assets of the other brands as trade marks, patern and relationships with component distribution channel.

According to Aaker (1997) brand equity creates value that is as good for companies and consumers. Just as the benefits that have been given brand equity will reinforce the information, confidence and achievement of customer satisfaction (For Customers). As for the company will strengthen the efficiency and effectiveness of the program, brand loyalty, price or profit, brand extension, increased trade, and competitive advantage.

Definition of Positioning

noreply@blogger.com (My Personal Blog) — Thu, 25 Aug 2011 00:53:00 -0700

Positioning is the act of a company to design products and marketing mix in order to create a certain impression diingatan consumers, and thus consumer segments to understand and appreciate what the company in relation to its competitors. When a brand to find an effective positioning statement, brand team often very wise and keep it and use it again and again, that's the core of the positioning statement strongly positioned the brand name in people's minds.

For corporate action to investigate or identify the position of competitors and decided to take a position commensurate with the position of competitors or seeking opportunities in the market. If the company position itself close to the other competitors, the company must select and then look for further differences through their own differences.

Many of the definitions given by experts in marketing positioning with the versions and their respective models, but will not be valid positioning us to talk without mentioning the definition given by Al Ries and Jack Trout, the two men who regarded as the inventor of positioning. Al Ries and Jack Trout (in Kartajaya, 2005) says, "Positioning is not what you do to a product, positioning is what you do to the mind of the prospect. That is you position the product in the mind of prospect. " The point is to place the product positioning and our brand in the minds of customers. With this definition Ries, Trout says that marketing war is not located in the market, but in the minds of customers. Marketing war is a war to fight over an inch of space in the minds of customers.

According Kartajaya (2005) positioning is "The strategy for leading your consumer credibly". Positioning is about how companies build trust, confidence, and trust to the customer. According to Kotler (2000), there are several ways of determining position in the minds of consumers, among others:

a. Positioning According to Attributes

This occurs when a company promoting the product attributes that are superior competitors in the appeal.

b. Positioning According to Benefits

In this sense the product in position as the leader of a particular benefit.

c. Positioning by Use or Application

A set of values of the use or application of this is used as a highlighted element.

d. Positioning According to Users

This means positioning the product as the best for a number of user groups. In other words, the target market is more directed at one or more communities, in both narrow and broad sense.

e. Positioning by Competitor

Here the overall product and highlight its brand as a whole is better positioned than the competition.

f. Positioning by Product Category

Here the product is positioned as a leader in a product category

g. Positioning By Price

Here the product in position to give the best value for the price.

According Kartajaya (2005) there are four terms in building positioning:

a. Positioning should be perceived positively by the customers and the reason for the purchase by the customer.

b. Positioning reflects the company's strength and competitive advantage.

c. Positioning must be unique and easily differentiate themselves from competitors.

d. Positioning must be ongoing and always relevant to the various changes in the business environment, whether it is the change of competition, customer behavior, social change of culture and so on.

According to Kotler (2000) there are at least three steps in performing positioning, namely:

a. Recognizing the advantages that may be viewed in relation to competitors.

b. Choosing the advantages of the most powerful or prominent.

c. Delivering the advantages it effectively to your target market.

According to Kotler (2000), an advantage that should be displayed must meet the following criteria:

a. Important

Excellence must be a capability that is considered very important by many buyers.

b. Over Positioning

Consumers have a picture that is too narrow of an attribute.

c. Confused Positioning

Consumers feel uncertain with the image of a product because too many promises made, or positioning that is too often changed

How To Treat Parkinson's

noreply@blogger.com (My Personal Blog) — Tue, 23 Aug 2011 14:58:00 -0700

Reflection:

Work the trigeminal nerve reflection (Number 5), head (brain) (Number 1), pituitary (Number 4), forehead (Number 2), cerebellum (Number 3), all lymph nodes (Number 39, 40 & 41), gastric (Number 15), pancreas (Number 17), colon 12 fingers (Number 16), kidney (Number 22 & 23), urinary tract (Number 24), bladder (Number 25). See the reflection area (nerve points) on the image and click to enlarge!

Remedy:
Turmeric (rhizome), ginger (rhizome), a single white onions, red ginger (rhizome), ginseng, tread virgin (leaf), gotu kola (leaf), moringa (all parts), red fruit (juice).

Precepts:
Butter, cheese, brain, fat, egg yolk, durian, avocado

Formal Education

noreply@blogger.com (My Personal Blog) — Mon, 22 Aug 2011 21:00:00 -0700

There are still more common criteria so that the classification that has been discussed above actually included into the special education school. This criteria relates to the notion (definition) education, so there is a clear distinction between the scholastic education (including education therein whose programs are non-formal education and whose programs are informal with school education whose programs are formal).

In this regard Sutjipto (2005) distinguish three types of educational understanding as follows: Formal education is a systematic, structured, multistage, in stages, starting from elementary school through college and comparable to him or her, including to it is the activities-oriented study of academic and general, specialization courses, and professional training, implemented in time continuously. Informal education is a process that berlagsung all ages so that everyone get the values, attitudes, skills and knowledge that comes from everyday life experiences, environmental influences including the influence of family life, relationship with neighbour, work environment, and games, markets, libraries , and the news media.

Non-formal education is any organized and systematic activities, outside the established school system, conducted independently or are part of an important broader activities, made purposely to serve specific learner in achieving learning goals. These three terms above can be used to distinguish the educational programs that include education into each path is. The third is based on the understanding that it is clear that non-formal education is not synonymous with education both formal and informal education.

As the material to analyze the various education programs in the last third of education limits need to be clarified again by using the kreteia that can distinguish between educational programs in non formal education programs yng informal and formal. The difference between educational programs are non-formal and informal can be stated as follows. The former, educational programs are non-formal, have tujuandan organized activities, held in the community environment and instituted the institution, to serve the learning needs of special learners.

While the latter, education programs are informal, not geared to serve the needs of organized learning. The second educational activity is more common, running by itself, takes place mainly in ligkungan family, as well as through mass media, a playground, and so forth. On the other hand, if the activities that include educational programs, informal programnyabersifat is directed to achieve specific learning goals, the activities can be categorized either into educational programs in non-formal education into formal programs.

As an illustration, broadcast radio and television, as one source of information, education and entertainment for the community, who arrived at people's homes at any given moment can be a source of learning in educational programs that are non-formal or formal education programs. For example, a broadcast program or broadcast skills lessons, english lessons, meeting klompecapir, intelligent, meticulous, and so forth, are examples of non-formal education activities for the listeners or viewers, in homes or places, deliberately to follow-siaranitu broadcast periodically or continuously while broadcasting an open university lecture, presented via electronic media (television and radio) and print media, are part of formal educational activities for university students.

As for the listeners or viewers who are not deliberately to perform learning activities through the events before, the yand activities receive messages delivered through mass media is an informal educational events. Similarly, the utilization of sources of information available on ligkunag institution or community such as libraries, museums, board readings, exhibitions, and newspapers are provided for the community, can be a source of learning the formal education programs and programs that are non-formal education when it is specifically integrated into formal education programs and / programs that are non-formal education.

At the third uses the understanding of educators that then the question arises whether the term "education" is a portrait of a place for informal activities?. Next question, rather than use the terms of formal education, "is it not better to use the terms informal activities" to portray the activities that occur seem deliberate or events that occur by chance studying it. To answer the two questions above, it is important to mention here about the meaning of education formulated in the International Standard Classification of Education (ISCE)-Unesco. According to Unesco (1975), "education as organized and sustained comunication designed to bring about learning" (education is as an organized and sustained communication designed to foster learning) Dabbagh (2007).

On the basis of understanding is the main purpose of the organized and continuous communication that is the emergence of learning. Thus the results are tangible process of education, learning activities are presented by students and graduates of educational institutions. Attitudes and behavior learned to not just learn to know something (Learning how to now), but learn to solve problems (learning how to solfe problems), even the most essential is to learn to self-advancement and ligkunganya life (learning to live).

Interpretation of the term organized it did seem a bit cramped when connecting it with pembahasaan on education described herein, because the word "organization" in question is the institution which organizes programs and learning activities in certain situations, and as a lecturer regulate the activities of professional or volunteer to do the communication. Term into the organization that does not include learning activities initiated and held by a person or a group of educators perseta. Education restrictions put forward by UNESCO gave a broad meaning to the process and purpose of communication is organized.

Based on this understanding of the mass media, information agencies, messages, and other learning resources that are available within a society is to foster communication suggestions and learning activities for individuals, groups and communities. To complement the understanding of education as described above where, Sudjana (2001) gives a general limitation that education is the amount of experience with that experience, a person or group of people can understand something before they do not understand.

That experience is due to the interaction between a person or group with ligkunganya. Interactions that lead to process change (learning) in humans and further the process of change that resulted in the development (development) for the life of a person or group in lingkunganya. The learning process that will result in changes in the cognitive (reasoning, interpretation, understanding, and application information), penigkatan competence (intellectual and social skills), and accept consciously sertamemilih of values, attitudes, respect and feeling, and willing to act or respond something stimuli (stimuli).

The process of change (learning) that can occur with intentional or unintentional. Other views put forward by education. Pengolongan programs into educational activities that include formal, nonformal, and informal by using the criteria of the presence or absence of intention of both parties to communicate, namely the educators (learning resource or facilitator) and the learners (students or residents to learn). Activity characterized by deliberate action from both sides of the educators who deliberately learners, and those learners who deliberately to learn something with guidance, teaching and training of educators, the activities are classified into formal and nonformal education.

If the intent was only arise on the part of educators to assist learners to obtain a learning experience, while the learners are not deliberately to learn something with the help of educators, the activities are included in my informal education. Similarly, if only the students who bersengaja to learn something with the guidance of an educator while the educator does not intentionally to help learners, then these activities also belong to the informal education. However, if an event occurs without the intention to learn from the educators and the learners, the activities are classified into learning by chance. Critics of this view is that education is a conscious and deliberate effort to prepare students through mentoring, teaching, and / or training for the future perananya (USPN No.2/1989 Article 1 paragraph (1).

It is not education, if there was no deliberate action, especially on the part of educators. As an example of an event is a train collision with a car. A few minutes after the collision, the train stopped. apai railway officials soon get rid of the car that had been heavily damaged and they mengeluatkan corpses of the passengers from in the car. A person or group of train passengers were involved helping remove the victims. Learned information that the cause of the accident was due to negligence of drivers who disobey traffic signs on the railway track which has been equipped with a doorstop. Although the train was approaching, the driver continues to run.

Learning events that happened then is that learning is a party or a group of passenger trains. Learning resource is tertabraknya car, killing all its passengers. Contributing factor is the driver of the car that do not obey traffic signs. The process of learning that occurs is a person or a group of train passengers to know the factors that cause accidents. With that experience arose the necessity obey traffic rules, especially if he or they drive a vehicle at the railroad crossing. The learning process in the event is called learning by coincidence (incidental learning).

Teaching and learning activities organized by a person or an institution the provision of education programs, while on the other hand, a person or group of people just by chance alone to follow the program. For example, a farmer who accidentally woke up at dawn at a time when, an hour earlier than kebiasanya. Every waking up, usually he immediately set the radio to hear the news. But, on the morning broadcast from radio-sounding program of agricultural extension is being discussed as well as farm programs, especially in the way of fertilizing rice paddies. Because he was a farmer then the messages in the event that counseling continue to be followed seriously.

In this activity, it is known that education is a person or institution that intentionally broadcast to the public agricultural extension, particularly on farm cadets. Learners is a farmer who happened to wake up an hour earlier than kebiasaanya. While learning is the farmers who receive messages about how fertilization both parties, both education and learners. For example, education that intentionally teach students and the students were deliberately to learn from educators (teachers) are school environment. In educational programs outside of school, this intent comes from the educator (facilitator, learning resources) which learners (residents learn) to help them do the learning activities, while students were deliberately to follow the learning activities. Thus the intent of two parties in the process of learning is a central feature of school education and education outside of school.

Based on the description above, it is clear that education outside the school and school education have the same general characteristics, namely the deliberate, organized, systemic, and both are sub-systems of the nation's education system. After discussing some sense of education on the question that arises then what is the difference between the school and the education of educators outside the school. The most common way is by comparing the characteristic details of the characteristics of school education outside of school education Sudjana (2001).

As an illustration, on one hand, education schools have programs that sequentially for each type and level of education and can be applied uniformly in all places that have the same condition. On the other hand, special education schools have programs that are not always fixed and can not always tiered although sequentially, and in penyelengaran program then needs to learn and more attention to local conditions. School education programs have strict uniformity level, while education programs outside of school more berfariasi and spacious. However, the characteristics of school education for the identification of more absolute than the characteristics of education outside of school.

Definition of Blended Learning

noreply@blogger.com (My Personal Blog) — Mon, 22 Aug 2011 20:37:00 -0700

Blended Learning Model is basically a combination of excellence of learning are carried out face-to-face and virtually. According to Semler (2005): "Blended learning combines the best aspects of online learning, structured face-to-face activities, and real world practice. Online learning systems, classroom training and on-the-job experience have major drawbacks are by themselves. The blended learning approach uses the strengths of each to counter the others' Weaknesses."

Blended learning, is an ease of learning that combines various means of delivery, models of teaching and learning styles, introducing a range of media options dialogue between the facilitator and those who got teaching. Blended learning as well as a combination of direct instruction (face-to-face) and online teaching, but more than that as an element of social interaction. Blended learning is learning supported by an effective combination of means of delivery, ways of teaching and different learning styles and are found on open communication among all parts involved with the training."

As for the advantages of using blended learning as a combination of direct instruction (face-to-face) and online teaching, but more than that as an element of social interaction, namely:

1. The existence of interactions between teachers and students

2. Teaching can be on line or in person

3. Blended Learning = combining instructional modalities (or delivery media)

4. Blended Learning = combining instructional methods

What is blended learning? blended learning is a learning model which tried to combine several kinds of learning models that already exist. Along with developments in technology, information, and communication, especially in the form of Internet networking technology, general models of learning are combined in the form of a model of learning (face to face) face to face, off-line learning, and on-line learning. Models on-line learning can be learning by using the web, blogs, e-learning, and so on. While off-line learning can be learning by using CDs, DVDs, and so on. The general objective of this blended learning model is to find a combination of models for effective learning.

In the end, this learning model aims to achieve effective learning, online learning and face to face against the ESP (Home for Specific Purposes), provides some conclusions as follows: (1) blended learning model with video-based blog is an effective approach for students in learning English, (2) blogging help 82% of students in public speakingnya improve skills, such as speech, articulation, facial expression, stance and gesture, (3) students are also taught how to use computers and multimedia software applications through cooperative learning blogs: ( 4) students can see and fix bugs and learn from other people the ability to view video on the blog quickly, and (5) by implementing a blended learning model of public speaking lessons, students get the advantage of self-autonomy and collaborative learning, peer feedback from video , instructor feedback and self-reflection.

Implementation of blended learning model more broadly should be supported by various studies, so the percentage of each model of learning can be known. Blended learning provides the best opportunity to learn from the class of the transition to Elearning. Blended learning involves a class (or face to face) and online learning. This method is very effective to increase the efficiency of classroom instruction and allows an increase in discussion or review the information outside the classroom.

Role of Brand

noreply@blogger.com (My Personal Blog) — Mon, 22 Aug 2011 00:04:00 -0700

Brands play a pivotal role, one of which is to bridge the expectations of consumers when we promise something to the consumer. Thus it can be known of the emotional bond created between the consumer and the company producing the product through the brand. Ordinary competitors offering similar products, but they may not offer the same emotional promise.

According Darmadi Durianto, et al (2001: 2), the brand becomes very important today, because several factors such as:

1) Emotions consumers sometimes spotty. Brand was able to make an appointment to be consistent and stable emotions.

2) The brand is able to penetrate every fence cultures and markets. It can be seen that a strong brand can be accepted throughout the world and culture.

3) Brand was able to create communication interaction with consumers. The stronger the brand, getting stronger all interactions with consumers and more brand association (brand association) formed in the brand. If the brand association is formed in the brand has a strong quality and quantity of this potential will enhance the brand image (brand image).

4) The brand is very influential in the form of consumer behavior. Strong brands will be able to change consumer behavior.

5) Brand facilitate the process of making purchasing decisions by consumers, with the brand, consumers can easily differentiate the product to be purchased with another product in respect of quality, satisfaction, pride or other attributes are attached to the brand.

It can be concluded that the brand has an important role and is an asset for the company. In a competitive market conditions, preferences and customer loyalty is the key to success. Moreover the current conditions, the value of a well-established brand that is comparable with the reality of increasing the difficulty of creating a brand.

Brand Definition

noreply@blogger.com (My Personal Blog) — Sun, 21 Aug 2011 23:57:00 -0700

Brand is a name, term, sign, symbol design, or combination thereof that identifies a product / services produced by a company. The identification also serves to differentiate the products offered by competitors. According to the American Marketing Asciation in Ranguti Freddy (2002: 1-2), "Brand is a name, term, sign, symbol or design or combination of those things. The purpose of branding is to identify the products or services produced so different from the products or services produced by competitors".

According to the American Marketing Association in Kotler & Keller (2006: 256), "Brand is a name, term, sign, design, or a combination of those things. Brand as a name, term, symbol, or design, or combination of Them, intented to identify the goods or services That addsa dimension diffentiate it in. That some way from other products or services designed to satisfy the same need ".

Freddy Ranguti in his book The Power of Brand (2002: 2) brands can also be divided in other terms such as:

1) Brand name which is a part that can be spoken. Eg Pepsodent. BMW, Nokia, Toyota and so on.

2) Brand Mark which is part of a recognizable brand, but can not be pronounced, such as symbols, designs, letters or colors specially. For example, Toyota's symbol, a three diamond Mitsubisi.

3) Trademark Sign which is part of the brand or brands protected by law because of his ability to produce something special. This protects the seller's trade mark with privileges. This trade mark protects the seller by nhak privileged to use the brand name (brand mark).

4) Copyrihgt which is a privilege protected by law to produce, publish and sell the paper, a piece of music or artwork.

Continued to Role of Brand

Strategic Sales Service

noreply@blogger.com (My Personal Blog) — Sun, 21 Aug 2011 23:21:00 -0700

Most companies mengoprasikan customer service department with the highly variable quality. Providing after sales services, including maintenance and repair services supply aftermarket accessories and warranty. According to Philip Kotler (2002) there are four alternatives that the company in providing service after the sale transaction, namely:

1) Manufacturers can make arrangements with distributors and dealers to provide these services.

2) Manufacturers can provide these services to companies specialized in the field.

3) Manufacturers can deliver customers to perform these services themselves.

Component of Sales Service

noreply@blogger.com (My Personal Blog) — Sun, 21 Aug 2011 23:17:00 -0700

After-sales service has several elements, as told by Philip Kotler (2002) that the elements in the after-sales service are as follows:

1) Warranty

Warranty is one very important factor in implementing sales service, as said by Thomas A. Gannon (1987: 88) in Philip Kotler (2002: 508) that A warranty assures the buyer that a product is of kind specified (Meet Specification) and is free of encumbrances (Defect Workmanship or Material) A guarantee assures that a product performance will amply with the warranty.

Simply stated if the product does not melt the term of the listed warranty, it will be repaired or replaced at the option of seller. Warranty is shown to convince consumers that the product in good condition or free from damage as a result of inaccuracy pengarjaan or use of materials that are less well applicable for a certain period.

2) Provision Accesories

In the implementation of after-sales service, spare parts supply is very important, because without the parts of products that have been damaged components can not function properly, even these products can not be used again. Thomas A. Gannon (1987: 88) in Philip Kotler (2002: 509) says A service parts is that component or subassembly that may be needed at some time to keep the appliance or device operable for the user.

The component or assembly will be required to satisfy the original warranty repair the appliance or device beyond the basic warranty period, and be available at all the times to insure and protect the good will of purchases to the and that be will maintains his brand loyalty. So the supply of accessories is one factor that plays an important role in satisfying consumer unruk effort, which will ultimately maintain the loyalty of customers who already owned.

3) Maintenance and Repair Services

Service and maintenance and repairs are needed if a product has a long period of consumption and require regular maintenance in order to always function properly, and also to make repairs for damage that occurs in the product during use.

4) Facilities and Equipment

Facilities and supplies of a product is a means to perform after-sales service. Sophisticated tools and equipment will be able to determine the smoothness of the service personnel in performing maintenance and repair products bought by consumers.

Continued to Strategic Sales Service

Definition of Sales Service

noreply@blogger.com (My Personal Blog) — Sun, 21 Aug 2011 23:10:00 -0700

Philip Kotler (2002: 508) says "After sales service is a service the company provides to a consumer after the sale". Meanwhile, according to Hindle and Thomas in Tjiptono Fandy (2008: 32) "After-sales service is a service provided by the manufacturer to the consumer after the consumer buys the product from the company".

Based on the definition above can be concluded that after-sales service is an activity that is executed after the delivery of products to consumers upon purchase, which is valid for any customer service or relationship ties in various service activities.

Continued to Component of Sales Service

How to Strengthen the Heart

noreply@blogger.com (My Personal Blog) — Sun, 21 Aug 2011 15:24:00 -0700

Reflection:

Cardiac massage reflection area (Number 33), adrenal (Number 21), gastric (Number 15), pancreas (Number 17), colon 12 fingers (Number 16), gallbladder (Number 19), small intestine (Number 25), transverse colon (Number 29), lung (Number 14), pituitary (Number 4). Look at the picture below!

Remedy:

Ketapang (skin), kelintang (roots and skin), digitalis (leaves), leaf kukurang (leaves and sap), Sembung (leaves), papaya (the fruit is ripe), glass plates (leaves), carrots (tuber), thorn spinach (leaves), Make sure china (leaves), lemon (juice of the fruit water), god leaves (leaves and tubers), red fruit (juice).

Precepts:

Jengkol, petai, chips, fats, organ meats, fried foods.

Relationship Between Blood Circulation to the Regional Reflection

noreply@blogger.com (My Personal Blog) — Sun, 21 Aug 2011 15:19:00 -0700

Importance of Blood Circulation
Every organ of the body requires blood to carry out normal functions. Therefore, the blood carrying an indispensable element of the body organs, such as oxygen, hormones, antibiotics, and so forth. In addition it also serves to carry away the blood of impurities that harm the body. Thus the diseased organ in desperate need of a smooth blood circulation to help cure the illness. If the blood circulation more smoothly, the more our body healthy too.

Symptoms Pain Can Known Through Reflection Region
As the foregoing discussion that one of the main functions of blood is required to deliver various substances that the body's organs and carry out substances that harm the body's organs. When blood circulation is not smooth, then the organ would be too late to get supplies of food and materials discarded kotoranpun late. Eventually the dirt that settles on the lining of the blood, so that the corresponding organ function impaired by lack of blood and food, these circumstances will trigger the onset of the disease.

For an experienced masseuse can locate the center of sick just by touching the foot. Because, if the reflection area diseased organ or a massage will be found a kind of palpable lumps of sand, which means that there are clumps of dirt in his veins.

In addition, by massaging the area of reflection, which hurts and pains, a sign that the corresponding organ is sick. By way of massaging the area of reflection, means that stimulate blood circulation that will bring food to the organ and carry away the droppings.

Hopefully Helpful

Distance Learning for Teacher Professional Development in Statistics Education

noreply@blogger.com (My Personal Blog) — Sun, 21 Aug 2011 14:50:00 -0700

In recent years, it has been recognized that for teacher training to become more effective in producing real changes to classroom practices, it ought to promote professional development opportunities that are cumulative and sustained over the career of a teacher (Joubert and Surtherland 2009). The financial and logistic difficulties of engaging teachers in face-to-face professional development opportunities, as well as the need for professional development that can fit with teachers’ busy schedules and can draw on powerful resources often not available locally, have encouraged the creation of online teacher professional development programs (Dede et al. 2006).

Numerous initiatives in online teacher professional development are underway. Distance education is a useful framework for teacher training, but it can represent a large variety of pedagogical perspectives. The most common approach is to provide teacher training and support mainly through a well-designed and predefined course package. The consequence of such an approach is that distance education could potentially be very authoritarian, with pre-packaged course material that could present only a particular perspective (Simpson 2002).

The expansion, however, in the modes of communication enabled by recent advances in communications and information technologies is revolutionizing distance education, and is driving the development of support-led rather than package-led forms of distance learning. The appearance of a variety of new tools and technologies fostering computersupported collaborative learning is leading to the development of new forms of online professional development settings, in accord with socioconstructivist views of learning (Vygotsky 1978).

Full Journal [Download]

A Randomized Experiment Exploring How Certain Features of Clicker Use Effect Undergraduate Students' Engagement and Learning in Statistics

noreply@blogger.com (My Personal Blog) — Sun, 21 Aug 2011 14:40:00 -0700

This paper describes a randomized experiment conducted in an undergraduate introductory statistics course that investigated the impact of clickers on students. Specifically, the effects of three features of clicker use on engagement and learning were explored. These features included: 1) the number of questions asked during a class period, 2) the way those questions were incorporated into the material, and 3) the grading or monitoring of clicker use.

Several hierarchical linear models of both engagement and learning outcomes were fit. Based on these analyses, there was little evidence that clicker use increased students' engagement. There was some evidence, however, that clicker use improved students' learning. Increases in learning seemed to take place when the clicker questions were well incorporated into the material, particularly if the number of questions asked was low.

Full Journal [Download]

Application of Regression Analysis in Business

noreply@blogger.com (My Personal Blog) — Sat, 20 Aug 2011 14:44:00 -0700

Linear regression analysis, data analysis is a method that has two or more variables. "Relevant", "create" real "value of the row values to predict the decline of x, corporate events, product quality, manage and analyze various information for decision-making at points of two-variable forecast system y.

An analysis of the trend line

Linear regression to estimate future activity or by using the data, you can create a trendline trendline trends. "used business income or a trendline usually in time features of the product. Stock prices, oil prices or all trendlines for analysis features.

Analysis of investment risk

The capital asset pricing model with linear regression analysis, a joint action of the volatility of securities or investments in beta with linear regression. Linear regression and its use is essential for the assessment of the risks associated with the main resources for investment.

Sale or market reviews

An integrated method for forecasting sales or market movement to create integrated growth plans are multivariate linear regression (thickness of more than two variables). This method is more accurate than an analysis of trends, trend analysis only looks like a change of variable to another, where this method is considered a variable changes, change some of the other variables.

The Quality Control

Quality control methods, mostly regression analysis, the technical specifications and other measurable parameters of the product or organizational quality (for example, the number of complaints, etc.).

Linear regression in human resources

Linear regression methods are also used to predict future workforce demographics and the types for large enterprises. Helps businesses prepare for the needs of the working population in the development of good training plans for employees and rental.

How to Use Magnetic Power to Reflexology

noreply@blogger.com (My Personal Blog) — Fri, 19 Aug 2011 22:28:00 -0700

Here I will present a continuation of the previous articles, namely on how to use magnetic force, especially in reflexology. I often use magnetic force to reflexology in the following way:

1. Basically, the magnetic energy that I normally use to treat patients is channeling of magnetic energy to my patients, because the sick person (patient) clearly shorthanded magnetic.

2. To facilitate the process of distribution of magnetic force, first tell the patient to breathe smoothly and in during the massage. The purpose of breathing is smooth and is drawing breath in a subtle and deep, as well as disposal of breath. Also tell the patient to relax the muscles of the body (relax).

3. After the second step can walk, then the third step we can begin the massage. But that need attention prior to the massage we must draw first breath (breath withdrawals made before our hands touching the limbs of patients). Withdrawal of breath is done subtly, but do not have too much in other words, only as needed. After the withdrawal of breath, hold breath that we take earlier in our chests.

When we hold their breath in the chest, it's time we start a reflexology (hand we begin to touch the patient's limb). Perform massage according to the instructions in the previous article on how to massage reflection. Massage is done by holding his breath in the chest meant to menyelurkan magnetic energy to the patient. If we are not strong hold your breath then throw the breath slowly and it is good we do not hold the patient's limb when we breathe.

4. These steps are carried out for 3 to 5 minutes for a single point of nerve, then we can do it again to the point of another nerve.

5. Just a note only that the channeling of magnetic energy into the patient's body, especially through the massage reflection will not lead us shorthanded magnetic, so do not worry!

-Hopefully Helpful-

How to Massage Therapy

noreply@blogger.com (My Personal Blog) — Fri, 19 Aug 2011 22:13:00 -0700

Using the fingers directly, but if the foot massage the area of reflection is difficult using the fingers can also use small-headed cane round and smooth. Apply a balm or oil to the point of reflection to be massaged so that the skin does not blister after a massage. Press slightly stronger (average) with stick upright position, turn around, promote and backing, and so on.

When they find a crystal precipitate or clump like it's jammed at the point of reflection of heat and pain as the needle pricked, then please remove the sediment slowly as the above for three to five minutes. If the crystals that block has been destroyed he will come out through urine and sweat, it is advisable to drink warm water before and after the massage as much as one or two glasses. If the sediment wedge at the point of reflection is lost then the organ is healthy again because of blood to the organ has been smooth. Take these steps regularly two or three times a week.

CAUTION: Do not massage in women who are menstruating, pregnant young, people with infectious diseases, and do not massage the swollen part.

SECURITIES THAT MAY OCCUR AFTER THE MASSAGE: Perhaps the itching, swelling, blue, diarrhea, dizziness, fever, red urine, please calm down and do not worry. These symptoms are normal symptoms that may even be good.

Treatment with reflexology massage is a safe, cheap, potent, easy, and practical.

Good luck ...

How to Treat Cholera

noreply@blogger.com (My Personal Blog) — Fri, 19 Aug 2011 22:00:00 -0700

Reflection:

Massage the stomach area of reflection (Number 15), pancreas (Number 17), colon 12 fingers (Number 16), rectum (Number 31), anus (Number 32), small intestine (Number 25), transverse colon (Number 29), colon desendes (Number 30), ascending colon (Number 28), gallbladder (Number 19), and spleen (Number 34). *See the reflections on the image and click image to enlarge!

Remedy:

Kedaung (seeds), poison-bean (roots and seeds), red galangal (rhizome), lime (fruit water), Pulai Pandak (roots), Sembung (leaves), young green coconut (fruit water), coconut shell charcoal powder , turmeric (tuber), ginger (tuber).

Precepts:

Foods that are hard, spicy, ice.

A Randomized Experiment Exploring How Certain Features of Clicker Use Effect Undergraduate Students' Engagement and Learning in Statistics

noreply@blogger.com (My Personal Blog) — Fri, 19 Aug 2011 21:45:00 -0700

Based on these analyses, there was little evidence that clicker use increased students' engagement. There was some evidence, however, that clicker use improved students' learning. Increases in learning seemed to take place when the clicker questions were well incorporated into the material, particularly if the number of questions asked was low.

Full Journal [Download]

Statistical Education: Focusing on the Learner

noreply@blogger.com (My Personal Blog) — Fri, 19 Aug 2011 21:41:00 -0700

For over thirty years, statistical education has fought for a “pedagogy of proximity.” But if this seems to bring greater success, it does not guarantee the understanding of statistical concepts. An analysis of an experiment by Gattuso & Mary (2003, 2005), and an observational study made by the author, highlight the phenomenon of “cognitive isolation.” This underlines the importance of the learners’ views of statistics.

The work of Reid and Petocz (2002) corroborates this and provides more insight into the necessity of an exogenous disturbance to learning so that it is fully realized. Methodologically, it emerges that qualitative methods have their full place in statistical education research, including as an opportunity to reassess the research objectives.

Full Journal [Download]

A Randomized Experiment Exploring How Certain Features of Clicker Use Effect Undergraduate Students' Engagement and Learning in Statistics

Best Linear Unbiased Estimator Approach For Time-of-arrival Based Localisation

noreply@blogger.com (My Personal Blog) — Fri, 19 Aug 2011 17:03:00 -0700

A common technique for source localisation is to utilise the time-of-arrival (TOA) measurements between the source and several spatially separated sensors. The TOA information defines a set of circular equations from which the source position can be calculated with the knowledge of the sensor positions. Apart from nonlinear optimisation, least squares calibration (LSC) and linear least squares (LLS) are two computationally simple positioning alternatives which reorganise the circular equations into a unique and nonunique set of linear equations, respectively.

As the LSC and LLS algorithms employ standard least squares (LS), an obvious improvement is to utilise weighted LS estimation. In the paper, it is proved that the best linear unbiased estimator (BLUE) version of the LLS algorithm will give identical estimation performance as long as the linear equations correspond to the independent set. The equivalence of the BLUE-LLS approach and the BLUE variant of the LSC method is analysed. Simulation results are also included to show the comparative performance of the BLUE-LSC, BLUE-LLS, LSC, LLS and constrained weighted LSC methods with Crame´r–Rao lower bound.

Full Journal [Download]

Statistical Education: Focusing on the Learner

A Randomized Experiment Exploring How Certain Features of Clicker Use Effect Undergraduate Students' Engagement and Learning in Statistics

Definition of Learning Achievement

noreply@blogger.com (My Personal Blog) — Thu, 18 Aug 2011 21:19:00 -0700

According Muhibbin Syah (2008) learning achievement is the "standard of student success in learning the subject matter at the school expressed in the form of scores obtained from the results of tests on a number of specific subject matter". Meanwhile, according to Tulus Tu'u (2004) "learning achievement is the acquisition of knowledge or skills developed by the subjects, usually indicated by test scores or the number value assigned by the teacher."

Based on the definition above can be concluded that learning achievement is the success rate of students in schools that is expressed in numerical value.