Benson SEO https://bensonseo.com/ Simplifying Search Marketing Tue, 31 Mar 2026 19:25:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 AI Visibility Monitoring for SaaS Brands https://bensonseo.com/blog/ai-visibility-monitoring-saas-brands/ https://bensonseo.com/blog/ai-visibility-monitoring-saas-brands/#respond Mon, 05 Jan 2026 19:08:45 +0000 https://bensonseo.com/?p=1658 What B2B CMOs Need to Track, Measure, and Optimize in 2026 AI powered search has fundamentally changed how B2B buyers discover and evaluate SaaS companies. Instead of clicking through search results, decision makers are increasingly relying on answers generated by platforms like ChatGPT, Perplexity, Claude, and Google AI experiences. These systems summarize information about brands, [...]

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]]> https://bensonseo.com/blog/ai-visibility-monitoring-saas-brands/feed/ 0 Google vs. AI Web Crawlers: A Look Inside 14 Days of Crawl Data https://bensonseo.com/blog/search-social/google-vs-ai-web-crawlers/ https://bensonseo.com/blog/search-social/google-vs-ai-web-crawlers/#respond Thu, 09 Oct 2025 01:25:30 +0000 https://bensonseo.com/?p=1599 At Benson SEO, we recently analyzed 14 days of server log data from one of our enterprise clients. What we found was both fascinating and a little staggering. We gained a clear picture of how differently Google’s web crawlers and AI application crawlers behave on the same site. TL;DR Summary: Google vs. AI Web Crawlers [...]

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]]> https://bensonseo.com/blog/search-social/google-vs-ai-web-crawlers/feed/ 0 How to Use AI In Ecommerce SEO https://bensonseo.com/blog/search-social/how-to-use-ai-in-ecommerce/ https://bensonseo.com/blog/search-social/how-to-use-ai-in-ecommerce/#respond Wed, 13 Aug 2025 19:37:21 +0000 https://bensonseo.com/?p=1564 Using AI In Ecommerce Ecommerce sites typically have hundreds of pages at the category and sometimes thousands at the individual product level. Using AI prompts and Screaming Frog SEO crawling software can generate page content and related Frequently Asked Questions (FAQ) and answers to help earn more search visibility and traffic and convert site visitors [...]

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]]> https://bensonseo.com/blog/search-social/how-to-use-ai-in-ecommerce/feed/ 0 Zero Click Searches – What You Need To Know https://bensonseo.com/blog/search-social/zero-click-searches/ https://bensonseo.com/blog/search-social/zero-click-searches/#respond Wed, 09 Jul 2025 20:09:21 +0000 https://bensonseo.com/?p=1543 Zero click search has been around awhile, but with AI Mode providing quick answers, searchers are satisfied with the results and not clicking to web pages, which causes decreased clicks while impressions stay the same or improve. TL;DR Summary: What Zero-Click Searches Mean for SEO (Click to open) Zero-click searches happen when Google gives searchers [...]

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]]> https://bensonseo.com/blog/search-social/zero-click-searches/feed/ 0 What Is E-E-A-T? https://bensonseo.com/blog/search-social/what-is-e-e-a-t/ https://bensonseo.com/blog/search-social/what-is-e-e-a-t/#respond Tue, 03 Jun 2025 19:41:16 +0000 https://bensonseo.com/?p=1518 TL;DR: Google’s E-E-A-T are Experience, Expertise, Authoritativeness, and Trust are human judged factors that give your pages more chances to show up in search results by publishing quality content on a reputable website that can satisfy human user experience in these four areas. Trust is the most important. Here are what those factors are, Google’s [...]

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]]> https://bensonseo.com/blog/search-social/what-is-e-e-a-t/feed/ 0 How To Optimize For Google Discover; Increased Impressions, Clicks and Traffic https://bensonseo.com/blog/search-social/optimize-google-discover/ https://bensonseo.com/blog/search-social/optimize-google-discover/#respond Tue, 13 May 2025 23:09:06 +0000 https://bensonseo.com/?p=1501 Updated: 1/7/26. There are several Google search engine features that content marketers should include in their strategy to get web pages higher visibility in search results. There are AI Overviews, People Also Ask (PAA), featured snippets, local listings and knowledge panels. There is also Google Discover, which has been featured on mobile devices for awhile, [...]

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]]> https://bensonseo.com/blog/search-social/optimize-google-discover/feed/ 0 What Is Search Intent And How Can You Use It For Conversions https://bensonseo.com/blog/search-social/what-is-search-intent/ https://bensonseo.com/blog/search-social/what-is-search-intent/#respond Fri, 11 Apr 2025 16:13:45 +0000 https://bensonseo.com/?p=1482 What Is Search Intent?  What is search intent and how does it play into your SEO strategy? Search intent can loosely be defined as the goal a web searcher is trying to achieve when using search engines to find something, whether it’s entertainment options, product information, where to purchase a product they know they need [...]

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]]> https://bensonseo.com/blog/search-social/what-is-search-intent/feed/ 0 AI Optimization For Blog Content https://bensonseo.com/blog/search-social/ai-optimization-blog-content/ https://bensonseo.com/blog/search-social/ai-optimization-blog-content/#respond Tue, 01 Apr 2025 14:44:27 +0000 https://bensonseo.com/?p=1473 AI Optimization: From Content To Technical, It’s Time To Get Visible In AIO It’s time to include AI optimization and Generative Engine Optimization (GEO) into your SEO strategy for web pages and blog posts.  We are living in a zero click world, and Gartner recently did a study and concluded that by 2026, search engine [...]

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]]> https://bensonseo.com/blog/search-social/ai-optimization-blog-content/feed/ 0 Solving Shopify SEO Issues https://bensonseo.com/blog/search-social/shopify-seo-issues/ https://bensonseo.com/blog/search-social/shopify-seo-issues/#respond Fri, 22 Nov 2024 17:06:08 +0000 https://bensonseo.com/?p=1399 How to Fix Shopify SEO Issues Updated: January 13, 2026 There are SEO issues with Shopify that marketing and SEO professionals should fix to make sure their products get crawled and indexed to have the best chance of showing up in search results. If you are new to ecommerce and are reviewing which CMS to [...]

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]]> https://bensonseo.com/blog/search-social/shopify-seo-issues/feed/ 0 Ecommerce Conversion Rates and Website Speed – How They Go Together https://bensonseo.com/blog/search-social/ecommerce-conversion-rates-website-speed/ https://bensonseo.com/blog/search-social/ecommerce-conversion-rates-website-speed/#respond Thu, 10 Oct 2024 18:43:15 +0000 https://bensonseo.com/?p=1380 Does your website load in less than 2 seconds?  Your Ecommerce Conversion Rates Are Affected By How Fast Your Site Loads  Ecommerce conversion rates and website speed are partners for your site’s success in retaining visitors and boosting sales. Nobody, including you, will stick around and wait for a slow website to load. Here are [...]

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]]> https://bensonseo.com/blog/search-social/ecommerce-conversion-rates-website-speed/feed/ 0 How to Integrate 6Sense Data With GA4 https://bensonseo.com/blog/web-analytics/how-to-integrate-6sense-data-with-ga4/ https://bensonseo.com/blog/web-analytics/how-to-integrate-6sense-data-with-ga4/#respond Mon, 01 Apr 2024 18:20:29 +0000 https://bensonseo.com/?p=1319 Update: 1/7/2026. It’s been a little while since we wrote this 6Sense integration post, and so we wanted to refresh the post, make sure it’s still accurate (it is now), and provide some additional context, and the summary below. Reach out with any questions, we’ve seen this 6Sense and Google Analytics integration provide really powerful [...]

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]]> https://bensonseo.com/blog/web-analytics/how-to-integrate-6sense-data-with-ga4/feed/ 0 Shopify Ecommerce SEO Case Study https://bensonseo.com/blog/case-studies/shopify-ecommerce-seo-case-study/ https://bensonseo.com/blog/case-studies/shopify-ecommerce-seo-case-study/#respond Fri, 29 Dec 2023 20:53:02 +0000 https://bensonseo.flywheelstaging.com/?p=1251 In 2022 we were approached by an ecommerce company who sells men’s personal care products like soaps, shampoo, beard care, and those sorts of things. They had recently migrated from Magento to Shopify in early 2022, and we then engaged in the middle of 2022 to conduct a full site audit. After delivering the findings and [...]

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]]> https://bensonseo.com/blog/case-studies/shopify-ecommerce-seo-case-study/feed/ 0 Technical SEO For Large News Sites https://bensonseo.com/blog/search-social/technical-seo-for-large-news-sites/ https://bensonseo.com/blog/search-social/technical-seo-for-large-news-sites/#respond Fri, 11 Sep 2020 18:52:08 +0000 http://staging.bensonseo.flywheelsites.com/?p=933 Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking. TL;DR Summary: Technical [...]

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]]> https://bensonseo.com/blog/search-social/technical-seo-for-large-news-sites/feed/ 0 An Accelerated SEO Case Study https://bensonseo.com/blog/search-social/an-accelerated-seo-case-study/ https://bensonseo.com/blog/search-social/an-accelerated-seo-case-study/#respond Fri, 22 May 2020 14:34:36 +0000 http://staging.bensonseo.flywheelsites.com/?p=893 How an Increase in Demand and a Solid Strategy Led to SEO Success Rankings & Traffic Recently, one of our clients clearly demonstrated how creating and implementing an SEO strategy that addressed fixing on-page and technical optimization issues positioned them for increased SERP visibility, higher CTR and more product sales due to current events happening [...]

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]]> https://bensonseo.com/blog/search-social/an-accelerated-seo-case-study/feed/ 0 Upload Social Ad Data to Google Analytics https://bensonseo.com/blog/web-analytics/upload-social-ad-data-google-analytics/ https://bensonseo.com/blog/web-analytics/upload-social-ad-data-google-analytics/#respond Thu, 21 May 2020 16:56:31 +0000 http://staging.bensonseo.flywheelsites.com/?p=856 Update: This post is specific to Universal Analytics, but can be applied to the new Google Analytics 4 just as easily. We have executed a few dozen GA4 implementations and can help your business get set up properly to take advantage of the capabilities of GA4. This isn’t the only article you’ll find online to [...]

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]]> https://bensonseo.com/blog/web-analytics/upload-social-ad-data-google-analytics/feed/ 0 Paid Search (PPC) Manager https://bensonseo.com/careers/paid-search-ppc-manager/ https://bensonseo.com/careers/paid-search-ppc-manager/#respond Mon, 11 May 2020 20:24:24 +0000 http://staging.bensonseo.flywheelsites.com/?p=847 Benson SEO is seeking a Paid Search (PPC) Manager to join our digital marketing agency on the paid search services team.  The ideal candidate should be familiar with recent and historical paid search marketing trends, platforms, social marketing, and web analytics. The Paid Search (PPC) Manager must be comfortable working remotely, however maintaining consistent communication [...]

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]]> https://bensonseo.com/careers/paid-search-ppc-manager/feed/ 0 How will Voice Search Impact my Website? https://bensonseo.com/blog/search-social/how-voice-search-impact-website/ https://bensonseo.com/blog/search-social/how-voice-search-impact-website/#respond Fri, 01 May 2020 22:15:31 +0000 http://staging.bensonseo.flywheelsites.com/?p=843 This post was written by Benson SEO’s Digital Marketing Manager, Grace Schlickman. Grace is an experienced SEO Specialist with a demonstrated history of working in the digital marketing industry, and has been a Benson SEO team member for the past year. Whether you’re aware of it or not, you’ve probably come in contact with conversational [...]

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]]> https://bensonseo.com/blog/search-social/how-voice-search-impact-website/feed/ 0 The SEO Process At Benson SEO https://bensonseo.com/blog/search-social/seo-process/ https://bensonseo.com/blog/search-social/seo-process/#respond Mon, 13 Apr 2020 15:29:02 +0000 http://staging.bensonseo.flywheelsites.com/?p=833 When speaking with new clients we are often asked, “how does SEO work?” and “how long will it take for this to work?”, and as many agencies can attest, the answer is pretty complicated and often boils down to “it depends”. I thought it might help to spell out how our SEO process. A methodical [...]

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]]> https://bensonseo.com/blog/search-social/seo-process/feed/ 0 60% DECREASE in Pageviews – a Web Analytics Case Study https://bensonseo.com/blog/web-analytics/decrease-pageviews-analytics-case-study/ https://bensonseo.com/blog/web-analytics/decrease-pageviews-analytics-case-study/#respond Tue, 28 Aug 2018 20:49:51 +0000 http://staging.bensonseo.flywheelsites.com/?p=785 A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors [...]

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]]> https://bensonseo.com/blog/web-analytics/decrease-pageviews-analytics-case-study/feed/ 0 SEO Specialist – Now Hiring https://bensonseo.com/careers/seo-specialist/ https://bensonseo.com/careers/seo-specialist/#respond Sat, 31 Mar 2018 00:31:11 +0000 https://bensonseo.com/?p=469 Benson SEO is seeking an SEO Specialist to join our digital marketing agency.  The ideal candidate should be familiar with recent and historical search marketing trends, as well as paid advertising platforms, social marketing, and web analytics. The SEO Specialist must be comfortable working remotely, however maintaining consistent communication with senior staff, as well as [...]

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]]> https://bensonseo.com/careers/seo-specialist/feed/ 0 Website Redesign Checklist Tips & Information from Experts https://bensonseo.com/blog/search-social/website-redesign-checklist/ https://bensonseo.com/blog/search-social/website-redesign-checklist/#respond Fri, 23 Feb 2018 21:00:22 +0000 http://staging.bensonseo.flywheelsites.com/?p=775 Recently, I was on a prospect call where I learned the company was in the process of launching an e-commerce platform, but the representatives I was talking to had no idea where the site was in terms of the build-out. This whole conversation made me realize that a website redesign checklist could have helped them [...]

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]]> https://bensonseo.com/blog/search-social/website-redesign-checklist/feed/ 0 5 Tips To Increase Your Web Page Load Speed https://bensonseo.com/blog/search-social/5-tips-to-increase-your-web-page-load-speed/ https://bensonseo.com/blog/search-social/5-tips-to-increase-your-web-page-load-speed/#respond Mon, 28 Nov 2016 14:09:57 +0000 http://staging.bensonseo.flywheelsites.com/?p=652 Web page load speed is a critical performance metric for any webmaster nowadays, because Google makes it clear that going forward, a mobile focus is critical for showing up high in search results and user experience. As of November 2016, Google is now indexing mobile sites over desktop. Broadly defined, the speed at which a [...]

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]]> https://bensonseo.com/blog/search-social/5-tips-to-increase-your-web-page-load-speed/feed/ 0 Microsite, Subdomain, Core Domain Debate https://bensonseo.com/blog/search-social/microsite-subdomain-core-domain-debate/ https://bensonseo.com/blog/search-social/microsite-subdomain-core-domain-debate/#respond Sun, 13 Sep 2015 18:47:42 +0000 https://bensonseo.com/?p=477 It seems the old SEO question of whether or not it’s OK or not to publish content on a subdomain is having resurgence. I’m assuming it’s a hot topic again due to the mad push by companies to engage in content marketing. And I’m not saying content marketing isn’t the right tactic for most (almost [...]

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]]> https://bensonseo.com/blog/search-social/microsite-subdomain-core-domain-debate/feed/ 0 SEO Myths for Small Businesses (and the Truth) https://bensonseo.com/blog/search-social/seo-myths-small-businesses/ https://bensonseo.com/blog/search-social/seo-myths-small-businesses/#respond Tue, 09 Dec 2014 02:32:34 +0000 https://bensonseo.com/?p=462 If you’re a small business owner or a marketer at a small business, you don’t have time to keep abreast of every single Google Algorithm change (Penguins, Pandas, Hummingbirds, Pigeons, Giraffes – OK, I made that one up). However, you do need to know the difference between good SEO advice and the countless myths that [...]

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]]> https://bensonseo.com/blog/search-social/seo-myths-small-businesses/feed/ 0 Simple PR Measurement in Google Analytics (+ Dashboards) https://bensonseo.com/blog/web-analytics/pr-measurement-google-analytics/ https://bensonseo.com/blog/web-analytics/pr-measurement-google-analytics/#respond Tue, 25 Nov 2014 20:15:49 +0000 https://bensonseo.com/?p=454 I recently asked PR professionals for input on how they measure public relations efforts. I wanted to attempt to recreate some of their PR measurement dashboards and share them so they can be added to any Google Analytics account. The respondents provided great insight into how and why they use Google Analytics dashboards to measure [...]

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]]> https://bensonseo.com/blog/web-analytics/pr-measurement-google-analytics/feed/ 0 10 Tips to Lock Down your Technical SEO https://bensonseo.com/blog/search-social/10-tips-lock-technical-seo/ https://bensonseo.com/blog/search-social/10-tips-lock-technical-seo/#respond Fri, 09 May 2014 21:40:18 +0000 https://bensonseo.com/?p=436 I’ve been explaining technical SEO to non-technical audiences for the better part of 10 years. Prior to launching my own consulting business this year I was the lead SEO for a SaaS software company. Educating internal clients, small businesses (while moonlighting as an SEO consultant) and executives on the technical specifics of SEO requires a [...]

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]]> https://bensonseo.com/blog/search-social/10-tips-lock-technical-seo/feed/ 0 How to Optimize your Company News Center https://bensonseo.com/blog/search-social/optimize-company-news-center/ https://bensonseo.com/blog/search-social/optimize-company-news-center/#respond Mon, 05 May 2014 21:01:10 +0000 https://bensonseo.com/?p=420 I have a bit of experience with news center and news release SEO from a past life.  Recently I was tasked with outlining the requirements for a client news center, and I found the following came pretty naturally. Here is a brief and hypothetical outline of best practices and recommendations for the ‘MyFakeSite.com’ news center [...]

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]]> https://bensonseo.com/blog/search-social/optimize-company-news-center/feed/ 0 How to use Google Webmaster Tools for SEO Research and Reporting https://bensonseo.com/blog/web-analytics/google-webmaster-tools-seo-research-reporting/ https://bensonseo.com/blog/web-analytics/google-webmaster-tools-seo-research-reporting/#respond Wed, 05 Feb 2014 19:11:14 +0000 https://bensonseo.com/?p=409 First the disclaimer: the tips listed below are OK at best – I still recommend using a paid SEO software like Moz, Raven Tools or BrightEdge. Google Webmaster Tools is a free resource for site owners to monitor the health of their site and be alerted to any issues or penalties. Google being Google though, [...]

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]]> https://bensonseo.com/blog/web-analytics/google-webmaster-tools-seo-research-reporting/feed/ 0 SEOs are not Pessimists https://bensonseo.com/blog/search-social/seos-pessimists/ https://bensonseo.com/blog/search-social/seos-pessimists/#respond Sun, 26 Jan 2014 04:36:12 +0000 https://bensonseo.com/?p=399 (I would give a link credit but the site was having issues loading – funny)A few months back, possibly in a meeting or some other non-descript interaction with a colleague I walked away with the feeling the other person thought I was pessimistic. This wasn’t the first time in my career I’ve had the feeling. [...]

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]]> https://bensonseo.com/blog/search-social/seos-pessimists/feed/ 0 2014: All in at Benson SEO! https://bensonseo.com/blog/search-social/2014-benson-seo/ https://bensonseo.com/blog/search-social/2014-benson-seo/#respond Thu, 26 Dec 2013 22:10:43 +0000 https://bensonseo.com/?p=359 It is with great pleasure that I share some news with you.  Starting on January 1st, Benson SEO will be my full-time passion obsession career!  Over the past year or two I’ve been moonlighting as a search marketing consultants to businesses of all sizes while working full-time with a software company.  The experience has been [...]

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]]> https://bensonseo.com/blog/search-social/2014-benson-seo/feed/ 0 Conversion Rate Optimization as an SEO Tactic https://bensonseo.com/blog/web-analytics/conversion-rate-optimization-as-an-seo-tactic/ https://bensonseo.com/blog/web-analytics/conversion-rate-optimization-as-an-seo-tactic/#respond Mon, 08 Jul 2013 13:44:50 +0000 https://bensonseo.com/?p=354 First things first, what the heck is “Conversion Rate Optimization”? Essentially, conversion optimization is the practice of encouraging visitors of a website to take a specific action. Read more at Wikipedia. As I’ve shouted from time to time, the first thing a small business needs to do when determining how to measure the performance of [...]

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]]> https://bensonseo.com/blog/web-analytics/conversion-rate-optimization-as-an-seo-tactic/feed/ 0 3 Tips for Creating Pain Point Marketing Content https://bensonseo.com/blog/search-social/3-tips-for-creating-pain-point-marketing-content/ https://bensonseo.com/blog/search-social/3-tips-for-creating-pain-point-marketing-content/#respond Tue, 02 Apr 2013 07:32:54 +0000 https://bensonseo.com/?p=343 The reason 93% of all online experiences start at a search engine is because these people have a question that needs answered. That’s why the search engines refer to the words someone searches on as a “query”. Searchers have a problem that needs to be solved – whether that’s information or a product or service. [...]

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]]> https://bensonseo.com/blog/search-social/3-tips-for-creating-pain-point-marketing-content/feed/ 0 An iFrame is a Window Google Can’t Open – Small Business SEO Tip https://bensonseo.com/blog/search-social/iframe-is-window-google-cant-open/ https://bensonseo.com/blog/search-social/iframe-is-window-google-cant-open/#respond Thu, 27 Dec 2012 01:46:20 +0000 https://bensonseo.com/?p=332 What is an iframe? And better yet, what does that have to do with either SEO or small business marketing? Let’s get to it. An iframe is an html element used to display a document within a document. Think of a Microsoft Word document displaying a second Word document within the content of that first [...]

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]]> https://bensonseo.com/blog/search-social/iframe-is-window-google-cant-open/feed/ 0 Use Google Analytics to Learn About Your Customers https://bensonseo.com/blog/web-analytics/use-google-analytics-learn-about-customer/ https://bensonseo.com/blog/web-analytics/use-google-analytics-learn-about-customer/#respond Sun, 16 Dec 2012 04:02:46 +0000 https://bensonseo.com/?p=323 (Note: I’m going to make every effort possible to keep this post from turning into a Rex Grossman bashing. That would be too easy.) Google Analytics is a powerful tool when set up correctly. The data provided within the interface can help site owners learn invaluable lessons about their customers. These lessons include simple information [...]

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]]> https://bensonseo.com/blog/web-analytics/use-google-analytics-learn-about-customer/feed/ 0 Small Business Brand Monitoring Using Google Alerts https://bensonseo.com/blog/search-social/small-business-brand-monitoring-using-google-alerts/ https://bensonseo.com/blog/search-social/small-business-brand-monitoring-using-google-alerts/#respond Sun, 25 Nov 2012 05:50:47 +0000 https://bensonseo.com/?p=312 Monitoring your brand online has become critical to stay ahead of your competitors and for full-circle customer service. Small businesses are not exempt from brand management, though budget is rarely earmarked for paid monitoring services. Using Google Alerts for brand monitoring is a sufficient first step for most small businesses. Google Alerts is a free [...]

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]]> https://bensonseo.com/blog/search-social/small-business-brand-monitoring-using-google-alerts/feed/ 0 Links Are Blue: And Other Simple Usability Tips https://bensonseo.com/blog/search-social/links-are-blue-simple-usability-tips/ https://bensonseo.com/blog/search-social/links-are-blue-simple-usability-tips/#respond Fri, 23 Nov 2012 23:15:45 +0000 https://bensonseo.com/?p=291 Everyone on the web knows that hyperlinks are blue and underlined. Why do web sites stray from this easy usability must-have? I’m not saying the links on every site MUST be blue and underlined, but they absolutely should be clearly formatted so they stand out from the normal text. Vague link styling is easily my [...]

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]]> https://bensonseo.com/blog/search-social/links-are-blue-simple-usability-tips/feed/ 0 Two Easy SEO Tips – Check Your Site Check Your Titles https://bensonseo.com/blog/search-social/seo-tips-check-site-page-titles/ https://bensonseo.com/blog/search-social/seo-tips-check-site-page-titles/#respond Wed, 14 Nov 2012 03:00:18 +0000 https://bensonseo.com/?p=279 I see a lot of chatter online from businesses needing quick-and-easy SEO tips; however I fear much of the advice people receive is misguided. If I could provide the two most basic SEO Tips to small businesses needing better online visibility, it would be to first, check your site indexation, and second, make sure you [...]

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]]> https://bensonseo.com/blog/search-social/seo-tips-check-site-page-titles/feed/ 0 Solve User Experience to Enhance SEO and Grow Your Brand https://bensonseo.com/blog/search-social/solve-user-experience-enhance-seo-grow-brand/ https://bensonseo.com/blog/search-social/solve-user-experience-enhance-seo-grow-brand/#respond Sun, 28 Oct 2012 22:47:09 +0000 https://bensonseo.com/?p=273 Many companies are overly concerned with the perception of their brand. They spend countless dollars on brand campaigns, advertising, design overhauls and positioning statements. Far too often these companies are obsessed with how they are perceived by their clients, which makes sense, but they fail to put the focus on what really matters; how they [...]

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]]> https://bensonseo.com/blog/search-social/solve-user-experience-enhance-seo-grow-brand/feed/ 0 Do Small Businesses Need to Follow Google Algorithm Updates? https://bensonseo.com/blog/search-social/pay-attention-google-algorithm/ https://bensonseo.com/blog/search-social/pay-attention-google-algorithm/#respond Thu, 27 Sep 2012 03:44:30 +0000 https://bensonseo.com/?p=266 Warning: No conclusions will come from this post. You’ll leave thinking, “OK, now what? Should I pay attention to Google algorithm changes or not?” To be perfectly honest, small business owners probably don’t need to read about changes to the SEO community provided they follow some best practices in their search marketing efforts. Following the [...]

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]]> https://bensonseo.com/blog/search-social/pay-attention-google-algorithm/feed/ 0 How to Measure a Blog with Google Analytics https://bensonseo.com/blog/web-analytics/how-to-measure-a-blog-with-google-analytics/ https://bensonseo.com/blog/web-analytics/how-to-measure-a-blog-with-google-analytics/#respond Fri, 17 Aug 2012 01:31:21 +0000 https://bensonseo.com/?p=253 How well is your blog doing? It’s the center of your content marketing strategy, right? If you’re simply “reporting” how much traffic you receive to your blog, you’re missing out on some key analysis – How effective is your blog content and what is your user engagement rate? How to Measure a Blog Measuring the [...]

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]]> https://bensonseo.com/blog/web-analytics/how-to-measure-a-blog-with-google-analytics/feed/ 0 6 Tips for SEO and Social Marketing Success https://bensonseo.com/blog/search-social/6-tips-seo-social-marketing-success-dc/ https://bensonseo.com/blog/search-social/6-tips-seo-social-marketing-success-dc/#respond Mon, 16 Jul 2012 00:19:43 +0000 https://bensonseo.com/?p=247 Starting any business is a daunting task filled with long hours, hard work and frustration. That work can often pay-off with amazing results, which is why small business ownership is the American dream. It’s no wonder though, that during this initial process many new business owners aren’t thinking about their marketing efforts. Sure, they know [...]

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]]> https://bensonseo.com/blog/search-social/6-tips-seo-social-marketing-success-dc/feed/ 0 Online Reputation Management – DC Edition https://bensonseo.com/blog/search-social/online-reputation-management/ https://bensonseo.com/blog/search-social/online-reputation-management/#respond Wed, 20 Jun 2012 01:40:25 +0000 https://bensonseo.com/?p=173 DC is a political, image-driven town, where the perception of a person or organization is reality – I know, nothing shocking there. This concept can be applied even at the small business level in Washington, DC. Your company reputation online is critical to making that first great impression on potential customers. But what does SEO [...]

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]]> https://bensonseo.com/blog/search-social/online-reputation-management/feed/ 0 Google Analytics for Small Businesses https://bensonseo.com/blog/web-analytics/google-analytics-for-small-businesses/ https://bensonseo.com/blog/web-analytics/google-analytics-for-small-businesses/#respond Sat, 26 May 2012 03:25:04 +0000 http://inbounddc.com/?p=4 I’m a huge fan of Google Analytics – check my Twitter stream and you’ll likely find me singing the praises of a great new dashboard or the power of a custom variable. Setting up Google Analytics for small businesses is actually an easy process, especially on WordPress blogs like this site. This post will outline [...]

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