Take a look at the content we have created for past seasons in the major fashion capitals of the world below:

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A Canadian artist, filmmaker and essayist; Rafman’s oeuvre explores modern technology and the impact it has on individuals and the larger collective consciousness. His work spans many different mediums, from video installations to crowd-sourced photo galleries, guided tours of online virtual realities to physical exhibitions. Throughout this body of work he engages with ideas of isolation through modern connectivity, the melancholic nature of our digital interactions and the loss of humanity within them.

To a large extent this was as intense as it sounds. Rafman drew from internet memes, anime fetishes, video games and shock imagery to create his digital collages. They are grotesque, alarming and very funny, all at once. What impressed me most was just how deep and lasting my reaction was. There was something immensely personal about the medium itself. The way in which the work was presented was so instantly familiar, even though the way in which the viewer was invited to view the work was to step outside of their comfort zone.

‘CODES OF HONOR’ was on display inside a cramped filing cabinet

There were screens suspended above a ball pit, beneath massage chairs, above a waterbed and inside small cabinets. Most of the installations had a set of headphones, ensuring a lone encounter with each digital narrative. The interaction between consumer and content became more intense and refined, with less distractions.

Treated like another distraction to be lulled and quietened, the physical body of the spectator is contorted into chairs with arms that hugged the torso, invited to drown in a ball pit and to squeeze into cupboards. These were just a few of the unfamiliar ways in which one had to position themselves to view Rafman’s very familiar digital sequences whilst listening to a stream of consciousness, creating a sense of anxiety and awareness of how often one is a vessel for endless digital content.

How often do we find ourselves falling into a content rabbit hole? Following our curiosity, we click from one video to another, the thinly-linked pieces forming some kind of coherent whole, irrespective of the disparate nature of the content we are viewing. This, after all, is the nature of our brains, always trying to form patterns. As we continue to march into this brave new world of ‘always on’; always engaged in media consumption, we can begin to see our content less and less as stand-alone pieces and start seeing them as part of the consumer tapestry in which we weave ourselves.

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Earlier this week he discussed what to expect from this years event on Brighton’s Juice FM:

This year’s theme is ‘Losing Control’, featuring speakers presenting ideas around urgency, disruption and freedom and will ultimately be exploring the consequences of conformity versus letting it all go and heading for the hills.

This event is now sold out – so stay tuned for the digital content we’re excited to share with you all.

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Although the Fashion Weeks have each had their outstanding moments, our personal highlight from the past month has got to be the arrival of Cara Delevingne and Kate Moss in Milan, for the Mango #SomethingInCommon campaign.

For that moment all eyes were diverted away from Milan Fashion Week and our very own Scott Wimsett and the international Bespoke Banter team were there to capture the story of Cara, Kate and Mango, which also used the hashtag #CaraKateMilan.

Check out the epic event in our film for Mango below:

@bespokebanter

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For New York Fashion Week we were there to create content with Catwalk by Tigi and for London, Milan and Paris Fashion Weeks we have had access to backstage, the front row and everyone in the know with Jade Parfitt for McArthurGlen’s Insider.

As well as producing the London Fashion Week content for a wide range of hair and beauty brands, we were also working in-house with Belstaff to bring their coastal vision to fruition at their SS16 presentation and also to craft the motion lookbook of the Preen by Thornton Bregazzi SS16 collection.

You can watch the LFW highlights for yourself in our film for McArthurGlen’s Insider below covering Burberry, House of Holland, Julien Macdonald and Holly Fulton…

…and to catch up with everything MFW, check out our film for Insider covering Milan Fashion Week:

The unveiling of SS16 collections isn’t quite over yet, so watch this space for more inspired Fashion Week content from around the world!

@bespokebanter

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With a background in illustration, Ffrench has carved out a unique career as a professional Makeup Artist, with designers queuing up to work with her.

Her fresh approach has seen her push the boundaries of makeup artistry with salience and style, so we were excited and eager to take on the creative challenge to fuse Ffrench’s distinctively playful visual style to YSL Beauté‘s chic, luxury brand aesthetic.

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Have a look at the bespoke, crafted content we have created for past seasons here:

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A special thank you to Estée Lalonde, Vlogger extrodinaire! – And of course thank you to the panel of experts – Irene Moore, Karyn Fleeting, Simon Chambers and Sam Orams for their valuable contribution to the discourse on vlogging as a medium for entertainment and marketing.

Check out the event below and feel free to share the link with anyone who couldn’t make it:

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The Future Of Vlogging

The demand for tickets to our event at BAFTA in association with Storm Vision has been exceptionally high and we have now sold out! For those of you who have your ticket for tomorrow morning, here are some articles we have highlighted for key reading on the topic of vlogging and the future of the medium.

Huffington Post – 25 Vloggers Under 25 Who Are Owning The World Of YouTube

‘…it seems these youthful YouTubers have tapped into an incredibly lucrative audience…Yes, vloggers get some bad stick. But we all know we’re just jealous we didn’t do it first.’

iD – In Defence of Vloggers

‘Could the future of fashion be a democratic world of fashion fans talking to each other?’

‘Unlike that of generations past, kids today want to see real people of all shapes, sizes and colours, with lipstick on their teeth and hair in their mouths, waxing lyrical about their favourite high street purchases and deep rooted body insecurities. Which is where vloggers and their candid, relatable videos come in. There’s also a level of trust involved.’

Variety – Jason Kilar’s Vessel Will Not Offer Long-Form TV Content Like Netflix

“You shouldn’t expect us to get into the traditional TV or film formats –- I don’t think that’s an unsolved problem,” Kilar said, between Netflix, Apple, Dish’s Sling TV and Sony’s PlayStation Vue. “Our focus is creating a service for the future on the devices that matter most.”

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Join us on the 26th of June from 9.00 until 11:00am at BAFTA, 195 Piccadilly,  for a breakfast session on the subject of vlogging. Top of the bill will be an interview with successful blogger, Estée Lalonde in which she’ll be talking about her experiences creating and maintaining an internationally successful vlog.

This will be followed by a discussion with our expert panel featuring some of the content industry’s leading lights including Irene Moore, Simon Chambers, Karyn Fleeting and Sam Orams, full details below.

The discussion will be hosted by Scott Wimsett who will be asking the panel and audience to think about what vlogging means for brands, the opportunities it presents and the issues surrounding transparency, image control, measurability and message.

The event is strictly invite only, so please make sure you have reserved your places HERE or RSVP to info@bespokebanter.com

Estée Lalonde

Estée is the founder and creator of incredibly successful YouTube Channel EssieButton, on which she  delights her devoted following with her honest, entertaining and insightful contentCanadian born, London based, Estee is a highly respected, self-taught beauty expert, who encourages her audience to  share her journey, through the world of beauty, fashion, design and lifestyle. Estee has the scope to work with a huge  range of brands, lending her quick wit and charm to her engaging reviews and content.

Estee’s ability to engage with her followers in positive way and become a role model for them has led to her being asked to appear at events such as Vogue’s ‘Inspiring Women in Fashion’.

Irene Moore

Irene is a hard lady to pin down, regularly flying between London and LA in her role as PR & Digital Communications Manager with NYX Cosmetics where she is committed to translating this exciting, digitally focused brand for the UK market. 

Irene’s professional life started after graduation from Bournemouth University when she was quickly snapped up by a procession of agencies and brands before settling down to get her teeth into the raft of brands represented by L’Oreal Consumer Products Division.

A committed digital thinker and disrupter, Irene believes that “PR is integral to the creation of credible content” and invests her time delivering game changing digital communications initiatives. This commitment to creativity and development in the content space has led her to become one of the hottest names in Beauty PR and communications today.

Simon Chambers

After graduating from Bristol, University Simon spent three years at investment bank, Samuel Montagu, before joining his sister, Sarah Doukas at Storm Model Management in 1989.

Since then he has managed the growth of the business to become a major international force in the industry. Over the last twenty years he has overseen the strategic direction of people such as Kate Moss, Lily Cole, Cara & Poppy Delevingne and Jourdan Dunn allowing them to expand their brands and their businesses beyond the confines of modelling.

Simon recently launched Storm Vision, a management company for digital and broadcast talent, representing Jamie Laing and highly successful Youtubers Essie Button, Charlie McDonnell and Amelia Liana, as well as bloggers Ella Catliff & Lucy Williamson.

Karyn Fleeting

As the Head of Organic Content within MediaCom’s dedicated digital division, I-Lab, Karyn heads up the division’s content and outreach teams. She is charged with creating innovative content marketing campaigns and helping to   Shape the agency’s organic content proposition. 

Her background is in journalism working for titles including Vogue, Sunday Business, The Mail on Sunday and The Sunday Telegraph.

Her ability to secure branded media coverage in high profile publications, ranging from the FT to industry-leading blogs and websites has resulted in being invited to talk at conferences around the globe. In her spare time Karyn’s personal finance blog has been ranked as one of the “most read, most discussed and most influential names in the UK personal finance blogosphere.”

 Sam Orams 

 After a period creating and launching commercially funded channels on SKY, Sam founded Bespoke Banter  with business partner Scott Wimsett, as a vehicle designed to free-up brands from broadcast restrictions and help them to reach  growing online audiences.

 Committed to developing and facilitating new and innovative ways for brands and advertisers to  navigate and exploit the digital landscape Sam is a disruptive thinker and an innovator. At Bespoke his time is divided between content, strategy, photography and the maintenance of Bespoke’s cutting edge creative team, “the backbone and the heart of our agency”  In his spare time he heads up  TedxBrighton, a conference licensed by TED Talks, dedicated to sharing game-changing ideas, technologies and creative.

 Host: Scott Wimsett

Scott launched Bespoke with Sam in 2008, bringing with him a vast array of clients in both luxury fashion and high end lifestyle brands. Having previously worked as a public relations director in this area, Scott understands the importance of how to communicate commercial messages with an editorial voice. With the online landscape changing so considerably over the last several years, Bespoke, under Scott’s co-direction, has worked tirelessly to create a business that provides brands with a seamless route from creative to consumer and beyond. Scott is also a well known presenter and broadcaster, often called upon to comment on the fashion and lifestyle industries or to interview some of the world’s most renowned figures.

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