Best Legal Practices

How to Stabilize Your Traffic Even with Algorithm Changes

Nick Mann — Wed, 26 Jun 2019 06:00:47 +0000

As of April 2019, Google a staggering 88.47 percent of the global search market share, which definitely constitutes as a monopoly. And while it’s easy to see why Google is so popular, it can put your law firm in a predicament if you lose a large chunk of traffic due to inevitable algorithm changes. With […]

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Instagram Engagement Best Practices in 2019

Nick Mann — Mon, 24 Jun 2019 06:00:00 +0000

Instagram is one of today’s most popular social media platforms. With one billion active users in 2018, it’s now surpassed other giants like Twitter, Pinterest and LinkedIn. But just like any other social network, following Instagram engagement best practices is a huge part of finding success. A recent report from HubSpot sheds light on what’s working […]

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The Most Critical YouTube Metrics

Nick Mann — Wed, 19 Jun 2019 06:00:31 +0000

YouTube had nearly two billion users as of September 2018. Its popularity and widespread use make it a viable marketing platform for businesses across many industries, including law firms. But to get the most out of it, you need to use YouTube Analytics to monitor the performance of your videos. With that said, here are […]

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The Current State of Voice Search in 2019

Nick Mann — Mon, 17 Jun 2019 06:00:53 +0000

Whether it’s on a smart speaker, a smartphone or even a desktop, voice search is quickly becoming the go-to way to perform search queries. Media company, ComScore even predicts that by 2020, half of all searches will be voice searches. So it’s easy to see why ranking for these searches is such a high priority […]

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How to Effectively Build Backlinks with Ego Bait

Nick Mann — Wed, 12 Jun 2019 13:31:48 +0000

Everyone has the desire to feel validated, admired and praised from time to time, even industry influencers. And there’s one particular SEO strategy that revolves around fulfilling that desire. It’s called ego bait. For this post, I’ll discuss the basics of how it works, why it works and how to work it into your law […]

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These Stats Illustrate the Importance of Targeting Local Search Users

Nick Mann — Mon, 10 Jun 2019 06:00:32 +0000

Largely fueled by the prevalence of mobile devices, there’s been a massive spike in the number of local search users in recent years. For this post, I’m going to list some of the more interesting statistics that illustrate the current state of local search and why your law firm should make it a top priority. 97 […]

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How to Optimize Your Contact Page for Search

Nick Mann — Wed, 05 Jun 2019 06:00:57 +0000

A contact page is often an afterthought when compared to other website pages, with many law firms only putting up the basics like their telephone number, email, etc. But that’s a big mistake. As marketing expert, Chuck Price explains, a contact page is the gateway to new business and deserves as much attention as any […]

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Tips to Bring More Social Media Traffic to Your Legal Site

Nick Mann — Mon, 03 Jun 2019 06:00:51 +0000

Social media marketing serves multiple purposes. It allows you to boost your law firm’s brand exposure, demonstrate your expertise, build trust, and so on. But at the end of the day, your primary goal is to do one thing — bring social media traffic to your legal site. Once they’re on your site, you can […]

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Time on Facebook is Decreasing, While Time on Instagram is Increasing

Nick Mann — Wed, 29 May 2019 14:48:00 +0000

Facebook and Instagram have been two of the top social platforms for awhile now. Facebook of course still reigns supreme when it comes to monthly active users at 2.23 billion. However, Instagram isn’t all that far behind at one billion. One interesting fact that’s recently come to light is that the average time spent on Facebook […]

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5 Critical Instagram Metrics for Lawyers

Nick Mann — Mon, 27 May 2019 06:00:37 +0000

With one billion active users as of mid-2018, Instagram is one of the world’s most popular social networks. And like many other industries, more and more lawyers have learned how to leverage this platform for building trust and generating leads. But to get the most out of your campaign, it’s important to continually assess some […]

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