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How to Fix Cybersecurity Mistakes Small Businesses Make

2025-11-07T11:55:00.021-06:00

Fix Small Business Cybersecurity

In today’s digital ecosystem, small businesses face the same threats as large enterprises — often with fewer defenses and tighter budgets. What to do? Most costly breaches stem from avoidable operational oversights you can fix with consistent habits, basic policy enforcement, and team awareness.

TL;DR: The big pitfalls are skipping updates, weak/reused passwords, no employee training, neglecting mobile security, and failing to back up data. Start with auto-updates, mandatory MFA, a password manager, regular backups, and quarterly training.

1) The Visibility Problem in Modern Cybersecurity

Remote work, third-party integrations, and mobile devices have expanded your attack surface. Build foundational skills and adopt well-known frameworks to stay oriented:

OWASP Top 10 for common web risks
NIST Cybersecurity Framework for structured risk management
CISA Small Business Cybersecurity Corner for practical templates and checklists

2) Most Common Small-Business Security Mistakes

Build foundational skills and adopt well-known frameworks to stay oriented:

Ignoring Updates: Enable automatic updates for OS, browsers, and third-party apps.
Weak or Reused Passwords: Require a password manager and enforce MFA
Employee Training: Run quarterly phishing simulations (try Google’s Phishing Quiz)
Insufficient Backups: Keep local + cloud copies (e.g., Backblaze or Dropbox Backup)
Neglecting Network Security: Use WPA3 Wi-Fi and segment a guest network.
Mobile Device Protection: Require PINs, encryption, and remote-wipe capabilities.
Skipping Audits: Do at least an annual assessment—even a lightweight self-audit.

Follow this simple, repeatable plan:

Step	Action	Outcome
1	Inventory all digital assets (devices, apps, accounts)	Identify exposure points
2	Assign ownership for updates, backups, and access control	Clear accountability
3	Set recurring reminders for patching and password reviews	Fewer human-error gaps
4	Create a simple reporting channel for suspicious activity	Earlier detection
5	Run a quarterly “mini-audit”	Continuous improvement

Tip: CISA’s Small Business guides include templates you can adapt to your team.

4) Cyber Hygiene Checklist

Frequency	Actions
Daily	Lock devices when away; avoid unknown USB drives; verify email links before clicking.
Weekly	Back up critical data; update software and browsers.
Quarterly	Review user access; run phishing simulations; update your password-manager vault.
Annually	Commission a third-party review; test full disaster recovery procedures.

5) How to Recover After a Breach

Isolate affected systems — immediately disconnect compromised devices from the network.
Notify key stakeholders — customers, IT vendors, and law enforcement when required.
Perform basic forensics — use a reputable toolkit to understand scope and root cause.
Reset all credentials — prioritize admin and service accounts.
Patch, document, and rebuild trust — transparency supports your reputation as much as fixes.

6) Security Resources Worth Bookmarking

Cyber Readiness Institute — free SMB training materials
Cloudflare Security Tools — DNS-level protection guidance
CISA Small Business Cybersecurity Corner — step-by-step guides and checklists

FAQ

Is cybersecurity software enough to keep my business safe?

No. Tools only work when paired with training, policies, and oversight.

What’s the easiest improvement I can make right now?

Enable MFA on every account and turn on automatic updates everywhere.

How often should I train employees?

At least quarterly. Threats change faster than habits.

Are small businesses really targeted by hackers?

Yes—attackers see SMBs as easier targets due to weaker defenses.

How much should I budget for cybersecurity?

A common guideline is 3–5% of total IT spend for ongoing security operations.

Glossary

MFA (Multi-Factor Authentication): A layered sign-in method requiring two or more verification factors.
Phishing: Deceptive messages designed to trick users into revealing sensitive data.
Endpoint Security: Protection for devices like laptops and smartphones against malicious access.
Data Backup: Secondary copies of critical files for recovery after loss or breach.
Patch Management: The process of applying software updates that fix vulnerabilities.

Conclusion

Cybersecurity for small business isn’t about expensive firewalls or elite consultants—it’s about discipline, clarity, and habits. Start with updates, strong passwords, and regular training, and you’ll already be ahead of most competitors.

Ready to tighten up your cyber hygiene?

Elevate your brand and protect your business with expert strategy from Oevae. Get your free consultation and transform your operations.

Tits, Tots & Terriers to AI-Powered Authenticity: AI-Driven Branding in a New Era

2025-07-03T13:53:00.003-05:00

In the ever-evolving world of marketing, tongue-in-cheek phrases like “Tits, Tots, and Terriers” once summed up attention-grabbing tactics. Today, small businesses have a smarter, more sustainable weapon: Artificial Intelligence. With tools like Google AI and OpenAI’s ChatGPT, brands can dig deep into data, craft emotional stories, and supercharge campaigns in a personalized yet ethical way.

This guide covers the old-school ad sensibilities, demonstrates how AI transforms them, and shows you how to grow your business with real-world examples and smart tech choices.

ChatGPT response to: do you know about tits, tots ad terriers in marketing

Google AI Mode response to: do you know about tits, tots ad terriers in marketing

What Did “Tits, Tots & Terriers” Represent?

1. Tits – Provocative imagery for instant attention

2. Tots – Children to spark warmth and protectiveness

3. Terriers – Cute animals to evoke empathy

These shortcuts worked because they tapped primal emotions, but today’s audiences crave authenticity.

Real-World Campaign Examples

GoDaddy with Danica Patrick: Leveraged celebrity and sex appeal; shifted to clarity by foregrounding what the business does.
GEICO Gecko: Transformed a brand name mispronunciation into a relatable mascot who communicates benefits.
Aflac Duck: A simple quack that drives brand recall—so strong the duck is now part of Macy’s Thanksgiving Parade.
Michelin “Baby Inside Tire”: Humanizes product safety with emotion—mirroring primal triggers, but without kitsch.
Liberty Mutual LiMu Emu & Doug: A playful parody of animal mascots, offering humor with self-awareness.
Carl’s Jr. Free Hangover Burger Day (Super Bowl 2025): Taps into cultural moments and millennial humor with influencer Alix Earle.
GoDaddy Puppy Spot Pulled in 2015: Misfired when audiences saw it as tone-deaf—was pulled after backlash.

How Google AI Mode & OpenAI Shape Modern Campaigns

Google AI Mode

Strengths: Trend analysis, search behavior insights, public opinion summaries

Limitations: Sanitizes content, doesn’t generate polished copy

Use it for: Keyword research, competitor benchmarking, SEO-optimized insights

OpenAI (ChatGPT)

Strengths: Writes blogs, ads, emails, scripts, VSLs in brand tone

Limitations: Not live—needs fact-checking; may need prompt guidance

Use it for: Ideation, copywriting, chatbot flows, brand storytelling

Best Strategy?

Google AI → Understand what your audience wants
ChatGPT → Craft how you deliver the message

Google AI vs. OpenAI: Side‑by‑Side

Modernized “Tits, Tots & Terriers” with AI Tools

Truth, Trust, Transformation

Use Google AI to surface customer pain points
Use ChatGPT to tell genuine success stories

Relatability, Relevance, Respect

Use AI to match tone and tailor content by segments
Ensure messaging is ethical and transparent

Values, Vision, Visuals

Train AI on your brand values
Use DALL·E or Firefly for authentic visuals aligned with campaigns

While the old triumvirate of “Tits, Tots & Terriers” reminds us of the power of emotional triggers, today’s brands rely on smart emotional resonance, not cheap attention. With Google AI and OpenAI’s ChatGPT, small business owners can build data-backed, emotionally intelligent, AI-powered marketing machines. The payoff? Campaigns that don’t just attract eyeballs—they build trust, drive loyalty, and fuel sustainable growth.

Make a brand difference.™

Business Bounce Back: 11 Strategies to Revive a Struggling Small Businesses

2025-06-27T14:00:00.012-05:00

Every business hits a wall eventually. Sometimes it creeps in gradually—sales taper off, team morale dips, expenses outpace revenue. At other times, it crashes all at once, often due to a lost contract, a market shift, or a global event like a pandemic.

According to the U.S. Bureau of Labor Statistics, about 20% of new businesses fail during the first two years, 45% during the first five years, and 65% during the first 10 years.

Tough times are part of the deal. The businesses that make it through aren’t always the ones with the deepest pockets—they’re the ones that adapt, stay grounded, and get scrappy when it matters most.

Redefine What Survival Looks Like
Pause before you panic. Short-term survival might mean keeping your team together and weathering the storm. Redefining success doesn’t mean giving up—it means being strategic.

Strengthen Your Knowledge Base with a Business Degree
Consider earning a business degree to improve your skills and confidence. Online programs offer flexibility so you can lead while you learn.

Reconnect With Your Core Mission
When things feel uncertain, reconnect with your “why.” It re-centers your focus and can reenergize your team around a shared purpose.

Cut Noise, Not Value
Cutting costs? Be careful. Eliminate what’s bloated, but protect what your customers actually value.

Revamp Your Marketing With Expert Help
Your product may be fine—your message might not be. Consider hiring experts like Oevae to rethink your brand and strategy.

Talk to Your People—All of Them
Be honest with your team, vendors, and clients. People appreciate transparency and are more willing to help if they feel included.

Let Data Be Your Copilot, Not Your Compass
Data is helpful, but don’t let it paralyze you. Use it to support decisions, not make them for you.

Play Defense and Offense at the Same Time
Protect your current resources while testing new ideas. Think of it like shielding a campfire while adding new fuel.

Revisit Your Customer Journey With Fresh Eyes
Your customers have changed—have you? Walk through their experience and fix any friction points.

Lean Into Your Community, Not Just Your Network
Beyond your business contacts, tap into your local community. Trust and goodwill go further than cash in hard times.

Make Peace With Evolution
Letting go of old methods or products isn't failure—it’s evolution. Sometimes, survival means creating space for something better.

Businesses that thrive post-crisis are not always the biggest—they're the ones that stayed honest, nimble, and human. Refocus your operations, reimagine your brand, and evolve your leadership. Partner with Oevae Marketing Consultants to elevate your brand and grow strategically. Book your free consultation today!

When the Storm Hits: Real-World Strategies for Navigating Business Hardships

2025-06-27T13:10:00.002-05:00

Real-World Strategies for Navigating Business Hardships

Every business hits a wall eventually. Sometimes it creeps in gradually—sales taper off, team morale dips, and expenses start to outrun revenue. At other times, it crashes all at once, often due to a lost contract, a market shift, or a global event like a pandemic. Regardless of how it shows up, tough times are part of the deal, and the businesses that make it through aren’t necessarily the ones with the deepest pockets—they’re the ones that know how to adapt, stay grounded, and get scrappy when it matters most.

Redefine What Survival Looks Like

When your business hits rough waters, the first step is not to panic—it’s to pause. Take a hard look at what staying afloat really means for you. It might not be about profits right now, but rather about making it to next quarter with your team intact. Shrinking your definition of success in the short term doesn’t mean giving up; it means giving your business a shot at bouncing back stronger.

Strengthen Your Knowledge Base with a Business Degree

Gaining formal education can give you the tools to steer your business with more confidence and clarity during difficult seasons. Whether you earn a degree in marketing, business, communications, or management, you’ll pick up critical skills that help your operation adapt, lead, and grow. An online business degree offers the flexibility to pursue your studies while still managing your day-to-day operations, so you don’t have to choose between learning and leading. Investing in your own development often translates into smarter decisions, stronger strategies, and a more resilient business overall.

Reconnect With Your Core Mission

You started this business for a reason, and sometimes, the weight of day-to-day operations clouds that. When challenges mount, zoom out and re-anchor yourself to your original "why." This can become your filter for decision-making, helping you focus on the things that actually align with your deeper goals. Revisiting your mission can also reenergize your team, giving everyone something to rally behind even when the numbers don’t look pretty.

Cut Noise, Not Value

One of the worst things you can do when things get tight is to cut the wrong stuff. Layoffs and budget slashing might be necessary, but be surgical about it. You want to eliminate waste, not the things that actually drive your value proposition. Look closely at your operations and strip out what's bloated while keeping the aspects that keep your customers coming back.

Revamp Your Marketing With Expert Help

If sales are dipping, it might not be your product—it might be your messaging. Instead of recycling the same stale strategies, consider searching for small business help using the Small Business Search Hub by Oevae. These folks specialize in pulling brands out of the mud by rethinking how they show up to their audience. From storytelling to creative direction to full campaign execution, having outside experts refresh your brand’s voice can be the difference between a fizzle and a resurgence.

Talk to Your People—All of Them

Transparency isn’t optional when things get real. Your team, your vendors, your clients—they all deserve to know what’s going on, within reason. That doesn’t mean spilling every stressful detail, but it does mean being honest about the road ahead and what you need from them. The surprising part? People usually respond well to honesty and are more willing to help when they feel like partners, not pawns.

Let Data Be Your Copilot, Not Your Compass

Data is powerful, but it can also be paralyzing if you treat it like a crystal ball. In a downturn, there's a temptation to overanalyze or rely too heavily on trends that were only true in the good times. Use data as a support system—not the ultimate decision-maker. Balance analytics with gut intuition, customer feedback, and lived experience to make moves that feel human, not robotic.

Play Defense and Offense at the Same Time

This part’s tricky, but crucial: protecting what you have while setting up future wins. Think of it like tending a campfire—you need to shield the flames from wind but also keep feeding it new wood. That might mean renegotiating leases while testing new revenue streams, or temporarily freezing expansion while quietly investing in R&D. It's not about being overly cautious or reckless; it's about threading the needle between sustainability and growth.

Revisit Your Customer Journey With Fresh Eyes

Your customers are likely evolving in this economy, and you should be too. Take a look at every single touchpoint—from how people discover your brand to what happens after they buy. Maybe your checkout process is clunky, or maybe your follow-up emails still assume everything's rosy. Put yourself in your customers’ shoes and walk through the full journey; the cracks might be where your next breakthroughs lie.

Lean Into Your Community, Not Just Your Network

In tough times, most businesses tap their network for leads or capital. That’s smart, but you should also turn to your broader community. These are the people—local supporters, micro-influencers, collaborators—who can offer energy, ideas, or goodwill that doesn’t always show up on a spreadsheet. Sometimes the most valuable currency is trust, and you build that by staying visible, honest, and engaged.

Make Peace With Evolution

Hard times have a funny way of revealing what’s no longer working, and that can feel like failure. But here’s the truth: survival sometimes means letting parts of your business die so something better can grow. Maybe it's a product line, maybe it’s a leadership structure, or maybe it’s a mindset. Making peace with that doesn’t just help you cope—it clears the way for reinvention that actually fits where the world is headed.

Tough times don’t always come with a warning, and they don’t play fair. But they also have a way of sharpening focus, distilling purpose, and weeding out what’s no longer serving you. If you can find the nerve to rethink your operations, your marketing, and even your own leadership style, you’re already ahead of most. The businesses that come out on the other side? They aren’t the biggest—they’re the ones that stayed honest, stayed nimble, and stayed human.

Elevate your brand and grow your business with Oevae.com – your launchpad for strategic marketing success. Get your free consultation today and discover how Oevae can transform your business!

Photography credit azerbaijan stockers // freepik.com

Make a brand difference.™

Moving Away from GoDaddy After 20 Years as a Reseller

2025-04-28T14:08:00.003-05:00

If you’re a small business owner or entrepreneur considering GoDaddy for web hosting, domain registration, website development, or email services, read this first – buyer beware. After nearly 20 years as a GoDaddy reseller, my experience has shifted from positive to deeply disappointing.

This post isn't just a personal story—it's a warning based on two decades of hands-on experience. Below, I explain why I can no longer recommend GoDaddy, share my recent frustrations, and provide links to others who have exposed similar concerns.

No time to read? Listen to audio instead:

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1. 5+ Months Without Commission Payments

It’s been over 5 months since I received my reseller commission via ACH deposit from GoDaddy. Despite updating my payee information twice with the assistance of their support team, my last payment was November 26, 2024.

When I reached out for answers, GoDaddy shifted blame, suggesting I should "contact the U.S. Government"—an impractical and evasive response. Meanwhile, their system aggressively enforces 60/30/15/5 day notices if you, the reseller, miss a payment. Yet when GoDaddy owes you money? No urgency.

For small business owners, reliable cash flow is vital. Delayed payments, poor communication, and hours spent on hold shouldn't be part of the cost of doing business.

2. Poor Handling of Product Changes (Workspace Email → Microsoft 365)

Another major failure was GoDaddy’s transition from Workspace Email to Microsoft 365. Resellers like me were updated after our clients, leaving us completely unprepared to answer support questions.

Instead of a seamless transition, we were left looking incompetent. To this day, deprecated Workspace products still clutter accounts, "swept under the rug" rather than being properly phased out.

Good customer experience starts with proactive communication—something GoDaddy no longer prioritizes.

3. Losing Potential Clients Over GoDaddy Association

Several years ago, I received a referral from a high-profile client. Everything was moving forward until the prospective client discovered that I was a GoDaddy reseller. Immediately, they declined to do business with me, stating they would never work with anyone associated with GoDaddy due to their negative reputation.

At the time, I dismissed it as an overreaction. I even felt insulted. Looking back, I realize they were right. I wish I had acted on that red flag sooner.

Your business reputation is invaluable. Being tied to a company with declining service and poor support can cost you opportunities you didn't even know you were losing.

4. Outsourcing Customer Service Overseas

GoDaddy has moved significant portions of its customer service operations overseas, particularly to the Philippines 🇵🇭. While I have immense respect for the professionalism and friendliness of Filipino support agents, the reality is they are often paid pennies on the dollar—sometimes as low as 50 cents an hour.

This shift prioritizes shareholder profits over supporting American jobs and small businesses. In the words of @realDonaldTrump 🇺🇸, “We must put America first.” Companies that offshore labor while raking in billions ($28.56 billion valuation for GoDaddy) undermine that principle.

5. GoDaddy’s Poor Security Practices

According to the FTC, GoDaddy’s lax data security led to several major breaches between 2019 and 2022:

"GoDaddy’s failures resulted in unauthorized access to customer websites and data, exposing consumers to malicious redirects."
— FTC Official Report (2025)

This isn't just a minor issue. Security should be the top priority for any hosting provider. GoDaddy’s negligence puts your website—and your customers—at risk.

6. Others Are Speaking Out

I’m not alone. Here are a few more experiences worth reading before you commit to GoDaddy:

7. Final Thoughts: Choose Local, Choose Smart

If you're a small business owner or entrepreneur, take it from someone who has spent two decades helping businesses grow: GoDaddy is not the same company it used to be.

Today, they prioritize offshore labor, fail to support their resellers, delay payments, mishandle product updates, and expose their clients to security risks.

I am moving all my domains, hosting, email, and other services to a reputable, local company that values American businesses, offers reliable support, and puts clients first.

“Make the smart choice for your business. Protect your brand, your website, and your future.”

If you’re considering alternatives to GoDaddy, stay tuned — I’ll be posting my recommended hosting providers soon.

How to Succeed in Business: 7 Tips for Rapid Business Growth

2025-04-26T12:26:00.009-05:00

Rapid growth in a small business is a thrilling yet challenging phase that demands strategic foresight and adaptability. As your business expands, it is essential to implement robust strategies that not only support this growth but also ensure its sustainability. From restructuring your business model to forming strategic alliances, each decision plays a pivotal role in shaping the future of your enterprise.

This article delves into practical approaches that can help you manage the complexities of expansion while maintaining operational efficiency and customer satisfaction.

"Implement these strategies so your business will be ready to handle the demands of rapid growth while maintaining resilience and adaptability. By prioritizing sustainable practices, you position your company for continued success and long-term prosperity."

1. Adapting Your Business Structure for Sustainable Growth

When your business starts expanding quickly, it’s time to reassess your organizational framework. Transitioning to a Limited Liability Company (LLC) can be a smart move, offering benefits like protecting personal assets and potentially lowering taxes. By choosing to establish your LLC independently or through a formation service like ZenBusiness, you can avoid hefty lawyer fees. This approach not only saves resources but also simplifies the process, allowing you to focus on scaling your business. A well-chosen business structure provides the stability needed to support your company’s growth.

2. Equipping Supervisors for Business Expansion

As businesses expand, managing larger teams requires refined leadership capabilities. Supervisors benefit from targeted training that sharpens communication, delegation, and conflict-resolution skills. Strengthening these abilities equips them to guide teams effectively while promoting a culture of inclusion and creativity. Providing such development opportunities builds confidence in leadership roles and supports sustained organizational growth. Prioritizing these efforts ensures teams operate with cohesion.

3. Leveraging E-commerce for Sustainable Growth

E-commerce platforms simplify sales and inventory management during periods of rapid growth. Real-time tracking tools help maintain ideal stock levels, avoiding shortages or excess inventory. Integrating these systems enhances order fulfillment efficiency, ensuring customers receive timely service. Tailored strategies for inventory management streamline operations and cut expenses, supporting long-term growth. Leveraging these tools fosters smoother workflows and stronger customer relationships.

4. Building Brand Loyalty Through Exclusive Events

Hosting exclusive events or webinars for your most dedicated customers can deepen their connection with your brand. These gatherings provide a unique opportunity for customers to engage more intimately, fostering a sense of community and belonging. Shared experiences enhance emotional bonds, making participants feel more connected to your brand and each other. By offering these unique experiences, you not only reward loyal customers but also create a platform for them to become brand advocates, driving word-of-mouth referrals and repeat business.

5. Find Business Resilience Through Supplier Diversification

Managing sudden growth requires a diverse supplier network to mitigate potential risks. Dependence on a single supplier increases vulnerability to disruptions, while multiple suppliers across regions safeguard operations. This approach enhances flexibility and introduces opportunities for new products and technologies. Engaging varied suppliers can also reduce costs through strategic deals and collaborations, improving margins. Strengthening these efforts with a focused risk management program ensures a more resilient supply chain and tighter network control.

6. Use Financial Analytics for Sustainable Business Growth

During rapid growth, financial analytics play a vital role in preserving cash flow and supporting financial stability. Tools such as real-time dashboards and rolling forecasts offer clarity on cash movement, enabling swift adjustments to changing conditions. Anticipating cash shortages becomes easier, allowing for decisions that align with expansion objectives. Optimizing working capital through better inventory management and renegotiating supplier terms frees up resources for growth. Leveraging these strategies ensures smoother financial operations and greater adaptability.

7. Enhance Your Brand’s Reach with Strategic Partnerships

To navigate rapid growth, forming strategic partnerships with influencers and key allies can significantly boost your brand’s visibility. Collaborations like product seeding, sponsored posts, and affiliate marketing allow you to leverage the genuine connections influencers have with their audiences. This strategy increases your brand’s exposure and fosters meaningful interactions with potential customers, driving higher engagement and conversions. It’s crucial to select influencers whose values and audience demographics align with your target market. Thoughtfully planning and executing these partnerships ensures a successful expansion of your brand’s reach.

Elevate your brand and business growth with Oevae Marketing Consultants — where over two decades of expertise in strategic marketing and brand development can transform your business into a market leader. Get your free consultation today! – grow@oevae.com

Make a brand difference.™

The Social Media Jackpot 777 Method: Increase Social Media Engagement

2025-04-21T19:07:00.005-05:00

Reading time 9 min 24 sec

As a Small business owner, you thrive on ways to grow your business through social media. You've heard the stories of successful companies who started with a minimal budget, then they'll hit the Social Media Jackpot – high social media engagement and more customers than they could have ever imagined.

The Social Media Jackpot Method is perfect because it is effective in helping you organize your time and resources to manage your social media platforms in small increments of time without becoming a burden and sharing the responsibility or handing over the reins to other team members.

// How does the Social Media Jackpot 777 Method work?

Step 1

Start with liking 7 social media posts, by doing this you will be engaging with 7 different social media accounts. This gives these social media accounts the opportunity to engage with your social media account, by generating likes or followers. At the very least, those accounts will see your profile picture (brand logo). Some recommend using your professional headshot or product image, however, I recommend using your brand logo – following the trend of top-tier brands like Nike, Starbucks, Netflix, Spotify, and Nestlé.

Step 2

Like and comment on 7 social media posts using a complete sentence without being SPAMMY (inappropriate, containing advertising, promotional material, or links irrelevant links to the original post). Write a comment that readers might relate to, and see you as a related source for what you offer.

For example, if your company offers chiropractic services and you follow a local Bike Shop Facebook page that has a post with pictures of a new bike, you could comment “This looks like a great bike for riding White Rock Lake Trail in Dallas.”. This comment is personable and complements your Like – shows that your brand is one that really cares about engaging with its audience and potential clients.

This type of comment reinforces your enthusiasm with the Bike Shop, and possibly new followers of your social media account. Liking, commenting, and sharing posts benefits the page by increasing visibility, reach, and engagement, ultimately helping grow the page's audience and potentially leading to more conversions. For users, these actions signal interest, provide a sense of community, and can boost their social media presence.

Step 3

Dedicate 7 minutes to each social media platform, and try to focus on one at a time. This is an efficient way to engage with potential customers on several platforms without becoming a burden. By spending only 7 minutes on BlueSky, Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), and YouTube, it would only take less than an hour of your day to complete.

// What are the key benefits of the 777 method?

Growing your social media audience, engaging with users, and getting them to interact with the content (posts, stories, updates) you publish. Reaching a larger audience and also having a direct connection with your social media audiences has the power to increase your followers, brand recognition, and ultimately your sales goals.

Include your company's website link on your social media platforms to help drive more traffic, increase your brand visibility, and foster a deeper engagement with your audience – users can easily explore your offerings and learn more about your business, ultimately promoting a more comprehensive online presence.

// Why is Social Media Engagement Crucial for Businesses?

While Social Media Engagement doesn't directly boost Google ranking, consistent and engaging social media activity can indirectly improve SEO by increasing brand visibility, driving traffic to your website, and building a positive brand reputation. Over time, a well-managed social media strategy impacts a business’s bottom line and enables you to create new products and services to remain a viable choice in the market.

The number of followers often impacts a person's perceived attractiveness, influence, and expertise on social media. Individuals with a larger follower count are often seen as more attractive, credible, and influential. Focusing on quality content (influencers, copywriting, photography, videos), engaging with your audience, and building a sticky social media presence can help mitigate the impact of a lower follower count and grow your business follower base, subscribers, and customers – reaching out to people from all over the world.

// The Most Cost-Effective Marketing Approach

One or more people from your team can post, share, re-post, and forward messages from your social media business profile which could reach hundreds if not thousands of people with no additional cost to the business. This is often much easier to budget than printing out flyers and handing them out to the public or direct mail – Every Door Direct Mail (EDDM).

// Enhances Brand Recognition/Brand Recall, and Top of Mind Awareness

Platforms like Facebook, Discord, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Threads, TikTok, Tumblr, Twitch, WhatsApp, and X (formerly Twitter) prioritize engagement metrics like likes, comments, and shares, which influence visibility and reach – data is generally used to understand user behavior, improve content recommendations, and drive growth.

Although social media platforms like BlueSky, Diaspora, Hive Social, Mastodon, Minds, and Steem (blockchain-based platform) do not primarily prioritize engagement metrics (likes, retweets, or shares) in their algorithm. Instead, they focus on user autonomy, and privacy, with a strong emphasis on user-generated content and rewards, and a more decentralized, community-driven experience. The Social media Jackpot Method can still be an effective strategy for building engagement with your brand.

// Top-tier Social Media Engagement Recommendations

Top-tier (high-performing) social media platforms like LinkedIn and Facebook often provide recommendations or suggestions tailored to business owners, helping them optimize their presence and engagement – A social media platform is considered top-tier may have a massive user base (billions of monthly active users), diverse audience demographics, high engagement rates, customizable advertising options, strong brand recognition, unique features, and adapt to changing consumer trends. Here's what 3 of the top 5 social media platforms recommend:

Facebook: To improve social media engagement, share content that’s most relevant to them in a timely matter about your business and learn more about trending conversations as you build out your social content calendar – experiment with different post formats to find out what works best, and make sure to post consistently to stay top of mind – every social media post is an opportunity to get people talking about your business.

Google (YouTube): To improve social media engagement, create valuable and shareable content, engage with followers through interactive posts, and leverage user-generated content. Additionally, focusing on consistency, establishing clear goals, and utilizing data-driven strategies can help optimize social media efforts.

TikTok: To improve social media engagement, focus on creating high-quality, relatable videos and interacting with your audience trending sounds (popular audio tracks that can increase engagement by making content more discoverable and relatable aka viral sound clips), hashtags, ask questions, and posting consistently. Replying to comments and participating in challenges can help boost engagement.

// The Best Time of Day to Post on Social Media

The best time to post on social media will depend on the platform and your target audience. Generally speaking, mid-morning and early afternoons tend to be good times for most platforms. Weekday morning hours (9 AM - 11 AM) and early afternoon hours (1 PM - 3 PM) often see higher engagement across platforms like Facebook, Instagram, LinkedIn, and X.

Daytime peak hours users spend reading their social media feeds are often minimal or spurts of time based on the number of users on a platform. Scrolling in the late evening, because of the fear of missing out (FOMO) – and the constant desire to stay connected and catch up on social media, is when people often check feeds; before bed, leading to increased usage during these hours. People tend to have a better recall of images they see before bed, especially when sleep follows the viewing period. Sleep helps consolidate memories, transferring information from temporary storage to long-term memory, which aids in better recall later.

// Social Media FAQs

Do the top social media platforms give recommendations for business owners?

Top-tier social media platforms like LinkedIn and Facebook often provide recommendations or suggestions tailored to business owners, helping them optimize their presence and engagement. These platforms offer features like analytics dashboards, insights into user behavior, and guidance on content strategies to improve visibility and reach.

Why is it beneficial to like and share Facebook Page posts?

Liking and sharing Facebook Page posts benefits the page by increasing visibility, reach, and engagement, ultimately helping grow the page's audience and potentially leading to more conversions. For users, these actions signal interest, provide a sense of community, and can boost their social media presence.

Why is it a good practice to ask customers to follow on Instagram?

It fosters engagement, builds relationships, and drives business growth. By encouraging followers, you increase brand awareness, improve customer loyalty, and potentially boost sales.

How do I ask someone in front of me to follow my social media page on Instagram?

To politely ask customers to follow your store's Instagram account while they're in the store, you can use a simple and friendly phrase like "Follow us on Instagram for updates, exclusive deals, and more!"

How do smartphone notifications impact social media engagement?

Smartphone notifications have a significant impact on social media engagement, primarily by increasing user retention and driving engagement through personalized messaging and real-time updates. Notifications remind users about the app, prompting them to return and engage more frequently.

The team at oevae.com has been helping small businesses grow for over two decades. We've been doing this before social media was a thing. We work for individual professionals, entrepreneurs, small businesses, private practices, and Fortune 500 companies. Our founder was groomed by his experience in lower/middle/upper management at FedEx Office (formerly Kinko's Copy, Ticketmaster, and VISA.

When you need a little help, you have reached your peak, or simply want your business's social media managed by professionals so you look better in business, try Oevae Marketing Consultants.

"We've built lasting relationships with our clients, some for more than 15 years because our teams are dedicated to your success with integrity, which our clients appreciate." – Gibrón Williams, Founder, Oevae.com

Oevae designs logos, websites, marketing collateral, and creative/technical writing for clients who desire a well-rounded marketing strategy – incredibly important for business success, providing a clear path for communicating with customers, building brand awareness, and driving sales. This helps businesses stay ahead and navigate changes in the market, ensures consistent image/messaging, and facilitates collaboration across different departments.

Look better in business. That's Oevae.com

Make a brand difference.

Self-Marketing Mastery: Elevating Your Business

2024-08-21T17:56:00.000-05:00

In the modern business landscape, the ability to handle your marketing isn’t just an advantage—it’s essential. This guide is designed to help you create a self-sufficient marketing department, capable of driving success and growth for your business. From harnessing cutting-edge technologies to understanding the nuances of your target market, you'll learn how to tailor your strategies for maximum impact.

Elevate Your Expertise with an Online Degree

Pursuing further education through a bachelor of science in business administration or similar degrees in related fields like accounting or communications equips you with vital skills to enhance your entrepreneurial success. Such academic pursuits in management or business sharpen your understanding, directly enriching your company’s growth and efficiency. Flexibility is paramount; thus, the availability of online programs allows you to manage both your educational and business commitments effectively.

Identify Your Audience

To effectively market your products or services, you must first clearly define who your customers are. Understanding your target market is crucial; it shapes all other marketing efforts. Delve deep into demographics, interests, and behaviors to tailor your strategies to meet the specific needs and desires of your audience. This deep dive will allow you to create personalized, impactful marketing campaigns that resonate more effectively with potential customers, increasing conversion rates and fostering customer loyalty.

Craft Your Message

Your marketing message is the core of your communication. Refining this message to ensure it resonates with your audience and reflects your brand values is essential. Keep it clear, compelling, and consistent across all channels to enhance brand recognition and loyalty. This coherence helps establish a strong brand identity and ensures that your message cuts through the noise of competitors, making a memorable impact on your target market.

Harness AI for Visual Impact

Leveraging AI tools for generating visuals can dramatically streamline the creation of marketing materials, enabling swift production of tailor-made images for your campaigns. This technology is particularly advantageous for entrepreneurs without a background in graphic design, as it simplifies the process of crafting visually compelling content. AI image generators can quickly produce detailed, attractive visuals that capture the essence of your brand, enhancing engagement across various platforms. These tools' efficiency conserves resources and keeps your content vibrant and up-to-date, maintaining audience interest.

To effectively market your products or services, you must first clearly define who your customers are.

\Analyze and Adapt Strategies

Take time to review your current marketing strategies. Are they achieving your desired results? An honest evaluation helps you understand what's working and what's not. This insight is invaluable for making informed decisions about necessary adjustments to improve effectiveness. Regularly updating your strategies based on real-world data ensures that your marketing efforts remain relevant and effective in achieving your business goals.

Explore New Channels

Don't hesitate to experiment with different marketing channels. Whether it's social media platforms, email marketing, or digital ads, each channel offers unique advantages. Evaluating your current channels and considering new ones can lead to discovering more efficient ways to reach your audience. Diversifying your marketing efforts across multiple platforms can increase your reach and reinforce your presence in the market.

Measure Your Success

Tracking the effectiveness of your marketing efforts is crucial. Use analytics tools to monitor key performance indicators like engagement, conversion rates, and ROI. These metrics provide you with the data needed to optimize your marketing strategies continuously. Regular measurement and analysis allow for agile marketing tactics, adapting to changes in market dynamics or consumer behavior swiftly.

In the realm of business, the art of marketing effectively is an ongoing process of growth, adaptation, and strategic innovation. By enhancing your educational foundation, earning a business-related degree, engaging deeply with your audience, and leveraging technological advancements like AI for creative content, you position your business at the forefront of its industry. Regular analysis and adaptation of your strategies ensure that your marketing efforts remain cutting-edge and aligned with your goals. This journey toward marketing mastery is not just about implementing strategies but evolving them to meet the changing tides of business and consumer behavior, setting the stage for lasting success and influence.

Enhance your brand's visibility and growth with expert marketing consulting services from Oevae. Contact us today for a free consultation and discover how we can elevate your brand to new heights.

Make a brand difference.™

Speechify 3.0: A Masterclass in Product Launch Email Marketing

2024-08-19T00:17:00.001-05:00

Speechify effectively uses email marketing to announce the launch of its new app version. You’ll learn about the importance of clear visual hierarchy, engaging CTAs, and how to highlight new features to drive user engagement.

1. Engaging Visuals and Clear Hierarchy: Speechify’s email campaign for the launch of Version 3.0 is a textbook example of how to structure a product announcement. The email opens with a bold, visually striking animated box that immediately captures attention and sets the tone for the announcement. The use of dark gradients combined with a bright, glowing "3.0" in what resembles a light bulb ensures that the new version is the focal point. This visual hierarchy helps guide the reader's attention through the email, starting with the most important information.

Following the animated header, the email is organized into easily digestible sections that highlight the new features of the app. Each section is supported by relevant visuals, ensuring that the reader can quickly understand the benefits of the update. The design also makes good use of whitespace, preventing the email from feeling cluttered and allowing each feature to stand out.

"This approach not only informs users but also entices them to explore..."

2. Strong and Compelling CTAs: Speechify’s use of call-to-action (CTA) buttons is both strategic and effective. The primary CTA, “Claim 30% off,” is prominently displayed near the top of the email, capitalizing on the reader's initial interest. This limited-time offer creates a sense of urgency, encouraging immediate action.

Additional CTAs are scattered throughout the email, each aligned with specific features being highlighted. For example, “Learn more about team plans” directly addresses users who might be interested in Speechify's new team functionalities. By tailoring the CTAs to different user needs, Speechify maximizes the chances of engagement.

3. Highlighting Key Features to Drive Engagement: The email effectively showcases the new features of Speechify 3.0, each accompanied by a brief, engaging description. From the new home screen to interactive widgets and custom voices, the email makes it clear what users can expect from the update. This approach not only informs users but also entices them to explore the app further.

The mention of AI Summary and integration with Gmail adds another layer of appeal, particularly for users interested in productivity and AI-driven tools. By highlighting these advancements, Speechify positions itself as a cutting-edge solution in the market.

Speechify uses engaging visuals, compelling CTAs, and clear feature highlights to create a powerful product launch email. These strategies can be applied to enhance your own email marketing campaigns.

Oevae.com helps small businesses grow through expert branding, digital marketing strategies, and personalized support. Let Oevae be your launchpad for success. Visit oevae.com to learn more/

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LinkedIn’s Milestone Email: How to Motivate and Engage Users with Personalized Insights

2024-08-18T23:37:00.000-05:00

LinkedIn effectively uses personalized milestones to engage users and motivate continued activity. You'll also discover how the platform combines data-driven insights with clear calls to action (CTAs) to encourage user interaction.

1. The Power of Personalization: LinkedIn’s email campaign is a great example of leveraging personalization to motivate users. By acknowledging the recipient’s specific activity—44K posts—the email creates a sense of accomplishment. This personalized touch not only makes the user feel recognized but also reinforces the importance of their contributions to the platform.

"Recognizing customer milestones, like purchases or interactions, can build loyalty and encourage repeat engagement."

The use of a milestone number (44K posts) gives the user a tangible sense of progress, which can be highly motivating. It subtly encourages them to continue posting and engaging with the platform, knowing that their efforts are noticed and valued. For small businesses, this is a reminder of the power of personalized marketing. Recognizing customer milestones, like purchases or interactions, can build loyalty and encourage repeat engagement.

2. Effective Use of Animation and Visuals: The animated GIF in the email, depicting a hand interacting with a LinkedIn post on a mobile device, adds a dynamic element that captures attention. This visual not only makes the email more engaging but also reinforces the action the email is encouraging—creating a post.

The use of simple, clean visuals aligns with LinkedIn’s professional branding. The animation is straightforward, without being overly flashy, making it suitable for LinkedIn’s audience of professionals. This demonstrates the effectiveness of subtle animations in email marketing—enough to catch the eye, but not so much that it distracts from the main message.

3. Clear and Actionable CTA: The CTA, “Create a post,” is direct and action-oriented, guiding the user towards the next step. Positioned right after the congratulatory message, it flows naturally and encourages immediate action. The simplicity of the CTA, combined with its strategic placement, makes it easy for the user to engage without overthinking.

The email also emphasizes the value of regular posting, linking it to increased connection with the audience. This reinforces the idea that consistent activity on LinkedIn is beneficial, both for the user’s personal brand and for their connections. Small businesses can take a cue from this by encouraging their customers to take specific actions that benefit both the customer and the business.

LinkedIn uses personalized milestones, subtle animations, and clear CTAs to motivate user engagement. By applying these strategies, you can create more impactful email campaigns that resonate with your audience.

Oevae.com helps small businesses grow through expert branding, digital marketing strategies, and personalized support. Let Oevae be your launchpad for success. Visit oevae.com to learn more.

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How 1-800 Contacts Nailed Simplicity in Email Marketing: A Case Study on Effective Design and Branding

2024-08-18T21:03:00.002-05:00

1-800 Contacts uses simplicity and strategic design to create an effective email marketing campaign. You'll also learn the importance of consistent branding and how to engage your audience with straightforward messaging.

1. Simplicity and Clarity: The 1-800 Contacts email campaign is a great example of how simplicity can be powerful in marketing. The large "30% OFF" text immediately grabs the reader's attention, delivering the primary value proposition within seconds. The accompanying playful, eye-themed character adds a light-hearted element that aligns with the brand’s approachable image.

The headline, "POV: You open your inbox and find 30% OFF," taps into the excitement of finding a great deal. The call-to-action (CTA) button, “I love a discount,” is cleverly worded to resonate emotionally with the reader, increasing the likelihood of a click-through. By keeping the message simple, the email avoids overwhelming the recipient, enhancing engagement.

2. Strategic Use of Space: This email excels in its use of white space, drawing attention to the most important elements without clutter. The minimalist design ensures that the offer remains the focal point, reducing distractions. The strategic placement of the CTA button guides the recipient's eye naturally down the page, encouraging action.

The use of a single, large image paired with concise text creates visual balance, ideal for mobile users. By ensuring the email is mobile-friendly, 1-800 Contacts maximizes its reach and engagement.

3. Strong Branding and Consistent Messaging: The branding is unmistakable throughout the email. The use of the brand’s signature blue, logo placement, and eye-themed character all reinforce 1-800 Contacts' identity. The consistent messaging emphasizes convenience and savings, tying the brand’s focus on eye care with the ease of getting contacts delivered to your door.

1-800 Contacts effectively uses simplicity, strategic design, and strong branding to create impactful email campaigns. These strategies can help you enhance your own marketing efforts.

Oevae.com helps small businesses grow through expert branding, digital marketing strategies, and personalized support. Let Oevae be your launchpad for success. Visit oevae.com to learn more.

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Unlock the Door to Effective Email Marketing: Key Takeaways from Hilton’s Bonus Points Campaign

2024-08-18T20:25:00.006-05:00

Hilton’s Bonus Points email campaign is a masterclass in effective email marketing, offering valuable lessons for small business owners. The design is clean and professional, reflecting Hilton’s sophisticated brand image. Consistency in branding, from color schemes to logo placement, reinforces trust and recognition.

The email’s use of subtle animation adds engagement without overwhelming the viewer, while clear and compelling calls to action (CTAs) are strategically placed for maximum impact. The messaging, particularly the phrase “Unlock the door to rewards,” cleverly ties Hilton’s services to the offer, making it relatable and appealing.

Small business owners can apply these insights by prioritizing in their own email marketing campaigns:

Clean Design
Consistent Branding
Strategic CTAs

Clean Design

For small businesses, it’s crucial to prioritize a clean design in email marketing. Avoid clutter and focus on delivering your message in a visually appealing manner. Remember, less is often more.

Consistent Branding

Small businesses should strive for the same level of consistency in their email marketing efforts. Use your brand’s colors, fonts, and logo in every email to create a cohesive and recognizable look that your audience will come to trust.

Strategic Call-to-Action

For small businesses, crafting effective CTAs is crucial. Make sure your CTAs are clear, direct, and stand out visually. Additionally, place them strategically within the email to maximize clicks and conversions.

Incorporating subtle animations and personalized elements can further enhance engagement. Additionally, creating a sense of intrigue and regularly highlighting the value of loyalty programs can strengthen customer relationships.

In summary, Hilton’s campaign demonstrates the importance of attention to detail in email marketing. By focusing on these key elements, small businesses can create effective campaigns that drive engagement and conversions.

Oevae.com helps small businesses grow through expert branding, digital marketing strategies, and personalized support. Let Oevae be your launchpad for success. Visit oevae.com to learn more.

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Change The Logo. Keep The Brand.

2024-02-07T14:04:00.004-06:00

What does a constantly changing logo look like to consumers?

Changing a company's logo can have positive and negative effects on consumers, depending on various factors. Here are some considerations:

Positive Aspects:

Fresh and Innovative Image:

Regular logo changes can convey a sense of innovation and adaptability. It shows that the company is dynamic and willing to evolve with the times.

Engagement and Excitement:

Frequent logo changes generate excitement among consumers, especially if the changes are well-executed and align with the company's brand identity.

Seasonal or Event-Specific Themes:

Temporary logo changes for special occasions, seasons, or events can create a sense of relevance and connection with current trends or festivities.

Negative Aspects:

Brand Confusion:

Too frequent logo changes may lead to brand confusion. Consumers might find it difficult to associate a consistent visual identity with the company, impacting brand recall.

Lack of Brand Recognition:

A constantly changing logo may hinder the establishment of a strong visual identity. Brand recognition is crucial, and more variation can be needed to dilute this recognition.

Perceived Instability:

Some consumers may interpret frequent logo changes as a sign of instability or lack of commitment to a consistent brand message, which could erode trust.

Cost and Resources:

Regularly redesigning and implementing new logos can be costly. It may be more efficient to invest resources in other aspects of branding and marketing.

Best Practices:

Consistency with Brand Values:

If logo changes align with the evolving values and identity of the brand, they are more likely to be well-received.

Balancing Change and Stability:

Striking a balance between refreshing the brand image and maintaining a stable core identity is crucial. Gradual, purposeful changes may be more effective than frequent drastic alterations.

Clear Communication:

Communicate the reasons behind logo changes to consumers. If there's a strategic purpose or a significant milestone, sharing this information can create understanding and acceptance.

Testing and Feedback:

Before implementing a new logo, gather feedback from a sample audience to gauge their reactions. This can help identify potential issues and refine the design.

In summary, while periodic logo updates can be beneficial, it's essential to carefully consider the frequency, reasons, and execution of these changes to ensure a positive impact on consumer perception and overall brand identity.

Let us help you navigate the opportunities available to you in the markets you face. With over two decades of marketing experience under our wing, we can help your business soar in a jungle of small businesses just trying to make it happen.

“Sometimes, all you need is a little help.” – Gibrón Williams

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Modern Marketing Strategies for the Senior Entrepreneur

2024-02-01T12:08:00.004-06:00

From Vintage to Vogue: Modern Marketing Strategies for the Senior Entrepreneur

The digital age offers a vast array of tools and strategies, providing entrepreneurs across all age groups, notably seniors, opportunities to successfully market their ventures. The modern business landscape, teeming with potential, beckons senior entrepreneurs to adapt and thrive. This blog from Oevae Marketing Consultants presents a curated list of ten powerful strategies tailored to the needs of seasoned entrepreneurs. Read on as we navigate these game-changing tactics that are designed to foster success in today's dynamic market.

Your Target Market

Understanding who your ideal customer is is crucial. By defining your target market's preferences, characteristics, and pain points, you can tailor your marketing efforts to resonate with them. Market research, customer surveys, and data analysis can provide valuable insights into your target audience's behavior.

Website Design and the User Experience

In today's digital age, a well-designed website serves as a digital storefront and the nucleus of your online presence. A user-friendly, easy-to-navigate, and aesthetically pleasing website can attract and retain customers. Make sure your website clearly displays your business offerings, contact information, and brand story. Regularly updating your website with new and relevant content will keep it engaging and compelling for visitors.

SEO

Search engine optimization (SEO) helps increase your website's visibility in organic search results, drawing more traffic to your online portal. By utilizing relevant keywords and meta tags and ensuring high-quality, engaging content, you can optimize your website for search engines like Google. For local businesses, make sure to optimize for local search results, making it easy for people in your area to find your business.

Free Products or Coupons

Customer acquisition can be challenging. Offering free samples or discount coupons can lure potential customers, allowing them to experience your product or service with minimal risk. This strategy encourages customers to try your offerings and potentially creates advocates who can spread the word about your business.

Referrals and Word-of-Mouth Marketing

One of the most effective forms of marketing is word-of-mouth referrals. Requesting satisfied customers to recommend your business to their friends and family can exponentially increase your reach. To encourage referrals, consider launching a referral program with incentives for both the referrer and the referred.

Network with Old Friends

Networking is a key component of effective marketing strategies. Reconnecting with old friends and acquaintances can open up new business opportunities and collaborations. If you've lost touch over the years, a simple and effective way to rekindle these connections is by using a search engine.

For instance, if you're looking to connect with fellow high school graduates from Dallas and the surrounding area, just enter their name, graduation date, and school into the search engine. This approach can yield quick results, providing you with options to reach out and re-establish contact. Reconnecting with long-ago friends can not only enrich your personal life but also expand your professional network in ways that are both surprising and rewarding, potentially leading to new avenues for your business endeavors.

Online Advertising

Online advertising platforms such as Google Ads and social media ads can target specific audiences based on demographics, behaviors, and interests. These platforms provide detailed analytics to track your campaign performance and ROI. This form of advertising can significantly drive traffic to your website or physical store.

Enlist the Help of Experts

Senior entrepreneurs looking to enhance their marketing strategies can greatly benefit from the services offered by Oevae Marketing Consultants. Specializing in a range of areas, including social media marketing, exhibits, events, and email marketing, Oevae provides tailored solutions to meet the unique needs of mature business owners.

Their expertise in social media marketing can help you effectively reach and engage with your target audience on various platforms, increasing brand awareness and customer interaction. For those looking to make an impact through physical presence, Oevae’s experience in organizing exhibits and events can create memorable experiences that resonate with your audience. Additionally, their email marketing strategies are designed to nurture and grow your customer base, ensuring regular engagement and long-term loyalty. Partnering with Oevae Marketing Consultants means leveraging their extensive knowledge and skills to drive your business’s success in a competitive market.

Content Marketing

Content marketing is king in an era where consumers value education over promotion. Regularly producing informative, engaging, and shareable content in the form of blogs, videos, or social media posts can build trust with your audience. Content that addresses the needs and interests of your target market can position your brand as a thought leader in your industry.

Building Trust and Credibility

Customer trust is a vital factor in purchasing decisions and can be significantly bolstered by presenting testimonials, reviews, and case studies that attest to your business's dependability. A visible demonstration of your business's track record can engender trust. Moreover, maintaining a high standard of customer service can further enhance your brand's credibility, reinforcing customer faith in your enterprise.

Successful marketing requires a multi-pronged approach regardless of age or business sector. For senior entrepreneurs, embracing these strategies can help reach a wider audience and foster lasting customer relationships, which is essential for business longevity. Regardless of the hurdles, remember that each step you take toward perfecting your marketing strategy is a step toward business success.

Make a brand difference.™

Small Business Help: Creative Branding with Creative Marketing

2023-06-07T15:20:00.008-05:00

Trying to craft marketing content that gets the attention of the people you want to be your customers can leave you scratching your head. You can seek advice from a friend in the marketing business or perhaps ask a close family member who knows someone who works in the marketing department of a Fortune 100 company who might give you some good suggestions. However, there's nothing like having the people on the front lines of marketing nearby to help with your business communications. Not doing so can lead to lost opportunities, miscommunications, and a really tough learning experience.

This post will help you with at least three things:

Identify missed opportunities to influence potential customers.
Find out what consumers are searching for Online
Leverage simple technologies that influence prospects

At Oevae, we solve the problems between "what you are thinking" about content marketing and "what it will take to make those thoughts a reality." Whether getting more customers, looking more like a real business, or simply changing your approach, we can help you find direction and solutions for growing your business by identifying gaps in your marketing, so you can squeeze more potential out of your brand.

Here are a few creative marketing ideas that might help your Brand become more attractive to the people you want to be your customers. You may have thought about it but don't have the tools or people around you to help you make it happen. Sometimes all you need is a little help.

1. Identify missed opportunities to influence potential customers.

Email Signatures that include your logo help readers quickly differentiate your email from the previous email. Email Signatures give the recipient a lasting impression of whom they are doing business with, making your contact information easy to find whenever the email recipient wants to connect with you, and it serves as a nest for several ways to access information about your company, other than email.

81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.

– Oberlo (Shopify Inc. Multinational E-commerce Company}

Business Cards work harder for you than Near Field Communication (NFC), and here's why. Once you use NFC (holding your phone near the data source to share small payloads of data between, similar to contactless payments popularized by COVID-19) to add a new phone number to your smartphone contacts, it's quickly out-of-site and out-of-mind. Meanwhile, a business card is still working for you. The business card gives you another opportunity to reinforce your brand identity and adds to the number of impressions your logo hits the conscious mind of the recipient. The recipient of the business card must find a resting place, sometimes the trash, but sometimes they are stored in a stack on the desk, in a desk drawer, purse or backpack, or maybe in a wallet.

The best part about using business cards is, every time a person with your business card looks at it, they will remember who or where they received it. The longer it takes someone with your business card to put it out of sight, the longer their exposure to your brand. A similar approach is used by Fortune 100 brands, placing their logo on togo cups and shopping bags because they know the life expectancy of that disposable item will soon resonate with your subconscious mind. For instance, some customers like round business cards because they can double as a beverage coaster. We've designed other business cards with QR codes to direct prospects for customized experiences.

Google Reviews can dramatically increase the number of times prospects find your company online, especially those with photographs, because they are more personal and relatable, which helps the reader better visualize and understand a reviewer's experience, making it even more valuable and convincing than reviews without photographs. Remember this the next time you ask a customer for a Google Review. It gives potential shoppers a glimpse into the experience you provide. A study by Sterling Sky Inc found that having a photo had a massive impact on how long a review stayed at the top of the reviews list on Google. In fact, the photograph Pepperoni and Sausage Pizza, from Carmine's Pizzeria in Dallas, TX used at the beginning of this blog post is from a Google Review published in May 2020 and currently has 42,565 views. That's an average of over 1,100 non-paid views per month (1,182.3) benefiting Carmine's Pizzeria.

2. Find out what consumers are searching for Online

Google Trends is a very effective way to easily see what consumers are on the Internet searching for all around the world, right down to your state, city, demographic, and time of day. Visualise, discover and compare trending topics and people's search behavior within Google Search, Google News, Google Images, Google Shopping, and YouTube. With this data, you can better craft your promotional headlines, website content and keywords, email marketing Subject lines, text messages, and even the hashtags used in social media posts.

Google Analytics provides countless resources to understand user behavior on your website, where aggregating your most authentic content should be. Two of the most valuable aspects are your ability to improve search engine optimization, groom content, find your target audience, and reinforce positive beliefs about your brand. With a comprehensive understanding of how your people engage with your website in real-time and business, you can deliver better experiences that help you grow your customer base organically.

"Authenticity means being open to stories that normalize the experience customers have with a brand, which is sometimes critical. Create a personal connection and tailor the customer experience. Personalization can go a long way toward building trust."

– Forbes Business Development Council

3. Leverage simple technologies that influence prospects

URL shorteners with branding capabilities allow you to share branded links as part of automated workflows – with the name of your choosing, you can take total control of your content, and your audience will know they can trust recognizable links. "With trust comes action. Businesses that share custom links see a boost in click-throughs," says Bitly URL Shortener. Every click, tap, and a swipe of your shortened links arms you with the information you need to share more of the content your audience is most excited about – track engagement metrics on your links' organic shares.

Quick Respons codes (QR codes) have been used for over two decades. If you have not found a way to use them, your competitors probably will or have already done so. The QR code is a simple way to leverage technology that redirects prospects from the scan of their mobile device to specific content that continues the message driven by your marketing campaign with quick and convenient access. Consumers scan QR codes and use them as a shopping tool from their mobile phones to navigate product offers.

A study found that the usefulness, feasibility, and acceptability of QR codes are stimuli, which will influence the perceived flow (considered as an organism) of customers positively and affect purchase intention and customer satisfaction in the online shopping context (response). A POS displays with a QR code can be an easy way to get customers to share their experience in a Google review.

Wallpapers (not your great-grandmother's wallpaper from the 1920s) are photographs or videos used as a desktop on your PC, tablet, smartphone, or Chrome browser. The average American spends 7 hours and 4 minutes looking at a screen each day and 2 hours in front of a PC. When a person has your wallpaper on their smartphone or office computer, chances are that your image will catch the eye of their friends and colleagues as well, increasing the coverage.

Whichever wallpaper image you choose must reflect the mission, values, and brand goals. A beautiful image can boost your spirits and create positive associations with your brand. It’s a great way to cultivate a strong emotional bond with your audience.

If all else fails, and you still need a little help, get Small Business Therapy – a short conversation can do wonders for improving perspectives and bringing clarity to the Internet/marketing terminology, and how to utilize the latest marketing technologies to grow your small business most efficiently. Small Business Therapy is billed at $0.99/per minute (price subject to change without notice) with no minimum. Get the marketing help you need in less time, and at a fraction of the cost.

Make a brand difference.™

Your Essential Guide to Expanding Your Business the Right Way

2023-03-08T18:19:00.009-06:00

Growing your business is an exciting prospect, but it requires careful preparation and planning. No matter how large or small the expansion is, there are steps you must take to ensure that you set yourself up for success. We look at some of the most important considerations to keep in mind when expanding your business.

Get LLC Protection

Before you can start expanding your business, you need to make sure that it is legally protected. This means filing the appropriate paperwork and registering your company as an LLC (limited liability company). An LLC offers more protection than other types of business structures because you won’t be held personally liable for any debts and liabilities incurred by the company. It also allows you to avoid double taxation. Make sure to speak with a lawyer who has experience dealing with LLCs to ensure that everything is done correctly.

Shore Up on Expansion Funds

The next step is to find the funds you need for the expansion. This may involve taking out a loan, acquiring a line of credit, or looking into investor opportunities where applicable. Keep in mind that it may take time to secure funds from investors, so it’s best not to count on this option until you have confirmation from them.

Innovate

Another key element of business growth involves introducing new products or services into your existing lineup. Think carefully about which items could benefit from being added at this stage before deciding which ones should be included in the expansion plans.

Revisit Your Marketing Strategy

Creating a marketing strategy should be on your list as you expand your business. Consider what kind of messages would resonate best with your target audience, what platforms will give you the most visibility, and how much money should you put toward marketing efforts each month. Discuss these questions with an experienced digital marketer to gain clarity on what type of content will work best for promoting your brand online and offline, depending on which channels are available to you at this stage in development. Work with Oevae Marketing Consultants to do it the right way.

Put Cybersecurity Measures in Place

A huge part of business growth these days involves strengthening cybersecurity measures. Data breaches can cause serious damage both financially and to your reputation, if not handled properly. As more employees come on board, the danger multiplies, so be sure your staff understands IT policies regarding passwords, data storage, and end-user device security. You'll want your team members to be familiar with their roles and responsibilities when it comes to keeping data secure. Learn more from Tausight.

Observe Best Practices in Hiring

If your expansion plans involve hiring additional staff members or outsourcing certain tasks, now is the time to start looking for qualified candidates. Look into job boards, staffing agencies, and other resources designed specifically for businesses hiring new employees. Even if you’re just bringing in one person initially, make sure that they are well-suited to their role within the organization so that they can help take some of the workloads off your shoulders.

Choose Office Space for Growth

Look into finding larger office space during this period of growth, as well. You want somewhere spacious enough so that everyone can work comfortably without feeling cramped, but also make sure that it won’t burn through too much of your budget each month. Consider springing for new signages. Metal letters for wall applications show people exactly where you are and are also elegant and timeless representations of your business.

Expanding your business represents an exciting new chapter, but only if done correctly. Make sure legal paperwork is filed correctly, source funding where necessary, hire qualified staff members, create an effective marketing strategy, introduce new products and services, look into larger office spaces, and strengthen cyber security before moving forward. Taking these steps will help ensure success during this period of growth.

Make a brand difference.™

Just Like The Rooms You Design, Your Business Needs A Plan

2023-03-08T14:54:00.004-06:00

Your interior design skills are not based on sheer talent alone. Instead, you map out each room by taking precise measurements, considering the budget, and looking ahead at the possible impact your design will have on the local market. You must put the same care into writing your business plan.

What Is A Business Plan?

A business plan is simply a document that contains information about events and processes you put into motion in the early days of your business. It is an opportunity to map out where you are, where you want to be, and what you have to do to reach your goals.

What’s Included?

There are five key elements in a business plan: an executive summary, description/structure, marketing, management, and finances.

According to the University of Alabama, an executive summary is basically a list of bullet points that highlight what’s included in your report. The description should be a thorough rundown of the type of business you are as well as whatever structure (LLC, Corporation, etc.) you plan to pursue.

The marketing portion of your business plan should contain how you plan to reach your customers. This is where Oevae can step in and help refine your brand. up is management. Whether you are a team of one or have hundreds of employees, the management part of your business plan should outline these roles. Finally, in the financial section, you’ll need to outline income, cash flow, balance sheets, and more.

The Startup Phase

Your business plan should also include how you plan to get started. Starting this type of business requires work, and you will need to know where you’ll get your startup funds, how much you charge for your services, and where you’ll work. It’s also beneficial to know the demographic you’re targeting as well as the average income of your potential clientele.

Yes, You Really Do Need A Business Plan

While some people fall into a career with little more than luck and talent, if you want to truly grow as an entrepreneur, a business plan is a must. Chase bank explains that your plan will not only prove the viability of your idea, but it will also help you reduce risk and, importantly, secure the trust of potential future investors.

Marketing Matters

Of all the reasons to draft a business plan, marketing may be perhaps the most important. Your business plan will help you determine what you do, and that will have a significant influence on how you sell your services. With the right marketing partner on your side, you won’t have to worry about your message missing the people who want to hear it most. Your marketing and branding strategies will also help you better engage with your customers and showcase the best of your business so that you instill customer loyalty.

There is a huge demand for interior designers across the globe. You might work with homeowners, realtors, or developers looking to make their properties stand out from the rest. But it’s not enough to simply be good at what you do. If you want to start an interior design business, you have to follow the steps, which begin with a business plan. From your executive summary to your marketing strategies, your business plan will be your silent partner throughout your business growth endeavors.

Make a brand difference.™

History of a copycat brand in the marketplace

2023-01-17T19:59:00.009-06:00

In just over two decades, we've worked to help small business owners put an attractive face on their companies. We were able to listen closely to our client's goals and needs for these "faces" better known as brands, which has helped many of our clients grow their online and offline exposure. That's why the history of a copycat brand is so appealing to us.

Clients will say something along the lines of, "We want a logo that's different, but one that really helps consumers connect with our core values". If this is you, then this article about a #copycatbrand in the marketplace may help you decide if should copy another brand's logo, even if it's the polar opposite.

There are as many attributes that make up a logo as there are to build a great education. And, knowingly, even if two companies sell opposite products, it's not necessarily a compliment to copy someone else's logo as a musician might sample the tempo of a popular song.

Last time that I checked, the logo for your company still reigns supreme over the most influential influencer, which is really just an extension of your brand or perhaps more similar to a new fragrance. Your logo, as you know is your brand's single most identifiable symbol. Here in the United States. There's Apple's "apple", McDonald's "golden arches", Nike's "Swoosh", Starbuck's "siren", and Coco Chanel's "CC" just to unpack a few. All are super popular, none mimics the other.

But, let's go back to a time when Whole Foods Market, introduced a new private brand called 365, a remarkably catchy logo that used four primary colors, and a simple, wholesome character. There's just one problem here, the logo looks like it was made by Microsoft.

The similarities of these two logos only entered my mind when I would visit Whole Foods, never did I see the Microsoft 365 logo and think of the Whole Foods brand. I'm sure there's a dollar amount tied to that, but moving on. The logos share the same colors, shapes, and for the most part similar values (functional, important, smart, wise, natural). However, what brings this observation to our blog is the recent email migration at Godaddy. That is to say, Godaddy Workspace Email is being retired and Microsoft 365 is the way of the walk. Microsoft 365 Email certainly brings a host of benefits that the Godaddy Workspace just can't do in a manner that keeps small business owners efficient.

Here's the kicker, Whole Foods changed its private brand 365 logos to one that's relatively simple in comparison to the Microsoft 365 logo. I believe this was a smart change. Disclaimer – I'm not implying that Whole Foods copied Microsoft, however, the similarities are remarkable.

What do the colors in the Microsoft logo mean?

The four squares are meant to express Microsoft product portfolio diversity" – blue represents Windows, red equals Office, yellow Bing, and green equates to Xbox.

Not to be confused with the Whole Foods 365 logo (originally introduced in 1992 by the Nancy Frame Design), highly resembling the Microsoft 365 logo, was created to celebrate Whole Foods' belief that fresh healthy foods can be readily available to more people in an affordable way every day… 365 days a year. The 365 by Whole Foods logo was updated in both 2013, and 2015 with only mild changes in its overall appearance.

"We designed the original 365 logo and package design system to help Whole Foods attract conventional grocery store customers with a value-priced line backed by Whole Foods' reputation for quality." – Nancy Frame Design

Sometimes as a small business owner, you can benefit from taking shortcuts or using ways of conducting business that has been improved over the years. However, there's one element of a business that you should refrain from, and that is creating a logo for your new brand that looks too similar to another brand. Often our clients will reference logos of other brands that they admire, but a successful logo depends heavily upon your brand's primary goal, and how you want to position your brand in the marketplace (demographic).

Sometimes all you need is a little help.

Oevae.com can help you sort out the graphic details. We offer a full suite of marketing solutions for small businesses, entrepreneurs, and startups. And, for those who just need marketing advice, you can take advantage of our two decades of experience – Oevae offers Small Business Therapy – A short conversation can do wonders for improving perspectives and bringing clarity to the Internet/marketing terminology, and how you can utilize the latest marketing technologies to grow your small business most efficiently.

Small Business Therapy is billed at $0.99/per minute with no minimum. So you get the marketing help you need in less time, and at a fraction of the cost.

Simply purchase the number of minutes you would like to discuss your topic. You will receive an email with a Zoom link and calendar within 24/hrs.

Make a brand difference.™

Reinforce positive beliefs about your brand

2022-07-31T20:51:00.004-05:00

As you head into a new month, take a moment to reflect on those accomplishments you made this month, and think about the messages your company is sending to your customers, and consumers in general.

You know, by this time next year there will be a big switch at Google that affects your website, but this should only be of concern to you if what consumers think about your brand really matters. It turns out, that Google will no longer process new data as normal.

How will your marketing team determine what to say to consumers about your brand without data from Google?

One way of making sure your brand "matters" in the minds of consumers is to share with them how much you care, and why you even offer your products and services in the first place. This might start with crafting the perfect email. It may be helpful for you to know that 81% of small businesses rely on email marketing to find new customers.

As smartphones and other internet-connected devices have become more widespread, 31% of U.S. adults now report that they go online “almost constantly,” up from 21% in 2015. – ANDREW PERRIN, MARCH 26, 2021

Target marketing messages with more confidence

Even though we receive all kinds of junk in our email inbox, including SPAM and Phishing scams, the real point of an email is "a method of exchanging messages between people using electronic devices." Using the strength of Google Analytics data (knowing what type of individuals are finding your business online), you can target marketing messages not only by a consumers device type (Android, Apple) along with interests they express through their online purchase activities, behaviors and more:

Age
Gender
Language
Location (City, State)
Mobile Carrier
Online Browsing Activities

Install Google Analytics 4 Property Code (GA4)

None of this really matters if you don't have the New Google Analytics 4 Property Code (GA4) installed on your website. You won't have the information you need to create email marketing messages that appeal to those new customers you want. This new version was designed to adapt to a digital ecosystem that is more respectful of user privacy – cross-platform and cross-device. The machine learning model can even anticipate the future actions that your visitors may take, and improve user engagement analysis. This goes far beyond just knowing what "keywords" a visitor entered to find your website.

"Some 42% of adults with a college degree or more education go online almost constantly, compared with 23% of adults with a high school diploma or less education." – ANDREW PERRIN, MARCH 26, 2021

Create targeted marketing messages

When Oevae installs the new Google Analytics 4 Property code on your website – we can turn on enhanced measurement and customize reporting to measure visitor interactions with your website content, then use the data to create targeted marketing messages that speak to the concerns of the consumers you desire to have as new customers. What makes this even better, you can share these same messages in your website content, promotions, brochures, conversations, and social media to build and reinforce positive beliefs about your brand in the minds of consumers.

If your website is already using the Google Analytics Universal Analytics (UA code) it will no longer process new data as normal beginning July 1, 2023. It's better to start preparing now by setting up and switching over to a Google Analytics 4 Property with Oevae.com

Make a brand difference.™

Going Green: How to Become a Green Business Leader

2022-07-18T13:05:00.003-05:00

Have you been thinking about “Going Green” and launching a sustainable business? The world can always use more entrepreneurs who care about the planet! By launching a sustainable company and becoming a green business leader, you can have a positive impact on the environment and bring us one step closer to a sustainable future.

Going Green will help your business save money, access tax advantages, build a reputable brand, and retain top talent. In this article from Oevae Marketing Consultants, we explore some of the steps you need to take to get your green business off the ground.

Learn How to Market Your Green Business

It’s important to think about how you’re going to market your business before launching your company. Plan your marketing approach carefully so you can avoid issues with greenwashing. According to Sustain. Life, greenwashing is a deceptive advertising tactic that causes consumers to believe a company is more eco-friendly than it really is. This is a problem even if it’s completely accidental or unintentional. Make sure you practice what you preach and strive for sustainability across all areas of your business.

Building a green brand will help you connect with like-minded consumers. Learn about the importance of branding and how to apply branding strategies to attract customers. Creating an attractive logo is a good place to start! A great solution for low-budget startups is to use online graphic design tools to make a free custom logo if you choose to hire a professional logo designer in the future. This will keep you moving forward and it will provide a guideline or starting point for a professional graphic designer.

"92% of the S&P 500® and 70% of the Russell 1000® Published Sustainability Reports in 2020, G&A Research Shows – up from 90% in 2019."

– Governance & Accountability Institute (Read Report)

Choose a Green Business Model

When you’re building a green business, it’s not enough to choose cardboard over plastic when picking out packaging materials. Try to make your entire business model as sustainable as possible. If you’re not sure where to start, look for inspiration from other green businesses and their founders. EcoCart, Treeapp, Bluebird Climate, and Algenesis are all recent environmental startups that have carved out an eco-friendly niche for themselves in the business world. Get in the habit of evaluating business opportunities through a green lens so you can put an eco-friendly spin on new ideas.

Keep Looking for Ways to Reduce Your Impact

Once you’ve outlined your basic business model, look for more ways to incorporate sustainability into your business. Assess your carbon footprint and look for ways to reduce it. For example, TravelPerk explains that you can find many online tools to help you calculate your greenhouse gas emissions. Once you know where you stand, look for opportunities to reduce waste and switch to renewable energy sources. Working remotely and using cloud services is a great place to start!

Be Prepared for an Additional Investment

Compared with starting a regular business, launching an eco-friendly company may come with larger upfront investment. Starter Story reports that the average cost to launch a green business is $13,936. Be prepared for certain eco-friendly materials and services to cost more. Seeking sustainable alternatives can also take a lot of time, so be sure to account for your time investment as well.

In the end, many Ecopreneurs (entrepreneurs focused on creating and selling environmentally-friendly products and services) feel that these additional costs are worthwhile. Recent studies show that many consumers are willing to pay more for products and services that put the planet first. Younger generations are more likely to pay a premium for sustainable goods, so consider targeting these demographics with your business if you want to maximize the return on your investment.

Building a sustainable business is a very fulfilling venture. If you want to build a business that you can feel proud of, look for ways to help the planet and support the people in your community. This is your opportunity to do your part for the planet and launch a business that has a positive impact on the world!

Are you looking for marketing help? Oevae Marketing Consultants will get the word out about your brand as you launch and grow your business! Give us a call for a free consultation. Call 1-972-302-8284.

Maket a brand difference.™

6 Reasons Why Your Business Might Need a Marketing Strategist

2022-07-02T03:15:00.011-05:00

If you’re looking to bring in a marketing strategist for your business, or if you’re just starting out on your own and need a strategy, then you need to compare your startup to what the market already offers, and you have to figure out how your niche can differentiate your brand from all the competition. Here are some major reasons why you might need one.

1. Are you in the Wrong Market

Maybe you’re an eCommerce business with a focus on clothing, but you have a strong technology background. Or maybe you’re a sole proprietor, so you don’t really have a network to lean on, but you do own a website and social media presence. Either way, you might want to think about tweaking your business model to fit the current marketplace. In addition to analyzing your business model, you might want to consider the prospects in the market. Do you have enough business to stand out from the crowd? You might want to figure out what the competition is offering, and create a marketing plan that targets the crowd that wants your product.

2. You Don’t Know Your Market

One of the biggest problems facing new businesses is that they don’t know the market that they’re entering. They might come up with a solid plan, but they’ll never find out if it’s perfect or not until they actually try it out. If you want to really succeed in the long run, you’re going to have to reach out to a network of other business owners and customers to find out what their needs are. When you do that, you’ll be able to tailor your marketing plan to those needs. If you have the chance to gain customer feedback, that’s even better!

3. You Have Too Many Ideas

One of the biggest issues that startups have is that they overthink everything. They have too many ideas that they can’t even begin to execute. This leads to a lot of dead ideas and a lot of time spent thinking that could have been spent running the business. The biggest obstacle standing in the way of most startups is that they are a bit too scared to launch and let go of their ideas. But to be successful, you’re going to need to let go of your dreams and ambitions. You’re going to have to be pragmatic about what you can and can’t accomplish. Your goal isn’t to be so big that you can’t fail, it’s to have a well-executed plan that’s taken care of before you launch and lets you focus on the business.

4. You’re Getting No Feedback

If you’re not getting any feedback from customers, there’s a good chance that you’re missing a lot of opportunities to market your business. Your competitors are giving customers a lot of advice, but what about you? If you’re not getting feedback from customers, you might be missing a lot of opportunities to market your business and gain real customers. If you don’t have real customers giving you feedback, you’ll be forced to rely on surveys and focus groups to find out what customers want. However, focus groups are often highly biased, and customers don’t always give you straight answers. You might be missing out on a lot of valuable insight that you can use in order to market your business.

5. You’re Not Using Current Technologies

The reality is that not a lot of business owners have a full understanding of the latest and greatest technology trends. Not only that, but those business owners that do have a good grasp of the latest technology can use that knowledge to build an even better business. If you’re not leveraging the tools that are currently available, you’ll find it much harder to gain an edge over your competitors. That doesn’t mean you should think about using webinars or web tools to learn about technology. Instead, do your research on tools like Google Ads or Facebook Ads to find out if they are a good fit for your business.

6. What’s The Solution?

When you do come across a startup that’s completely falling apart, it’s easy to feel hopeless about what the future holds. But for every startup that’s failing, there are hundreds of others that are successful and are helping other entrepreneurs build their businesses. So don’t let your own issues blind you from seeing other entrepreneurs in your industry succeed. There are thousands of other startups out there that you can learn from and learn from their mistakes. Take the time to learn from their successes and failures, and you’ll end up learning a great deal about how to run your own business! The tips above will give you insight on how to avoid some of the biggest issues that entrepreneurs often face. But if you’re looking to completely fix your business before you launch, check out some of the software tools that you can use to help you build your business. And remember, when you’re trying to build a business, you’re never going to be able to do it on your own. That’s where your network comes in. Make a brand difference.™

Use logo designs to strengthen brand and small business growth

2022-06-24T17:06:00.006-05:00

When customers are just getting to know a brand, that brand's messaging is critical. In addition to being aware of varying personal needs states, brands need to be aware of the broader world they (and their customers) live in.

"Awareness (mental availability) is the best path to customer acquisition, which is, in turn, the only true path to growth."

– Ehrenberg-Bass Institute

If we deconstruct a brand's messaging we can then take those parts to reconstruct perhaps an even stronger brand, and objectively gain a better understanding of what brands are saying to consumers. Similar to an autopsy of a human that uncovers the cause of death and brings knowledge that could prevent similar deaths in the future.

When you think about it, a brand often recognized by its logo can be broken down into three major parts (1) Colors, (2) Shapes, and (3) Words. Although there are some other factors used to fine-tune a brand such as a jingle, marketing channel, and voice. This article will focus on the prior.

Number One: Colors

color | ˈkələr (British colour) | noun

1 the property possessed by an object of producing different sensations in the eye

Let's take a look at how colors work together and how they influence your brand messaging.

The colors you choose for your brand set the tone, just as a red stop sign helps you identify the warning. If you don't stop and there is a collision, the next color you might see is flashing red lights, and when someone dies, the color black will be commonplace at the funeral. So, it's by association with real-life events that colors can be used to trigger human emotions like happiness, e.g., emoji yellow. All colors, like people, have negative and positive traits.

When you apply these colors to some of today's most popular brands (McDonald's, Starbucks, Walmart), it's clear why they use the colors they do and a better understanding of what colors you might consider for your new brand's logo.

Number Two: Shapes

shape | SHāp | noun

1 the external form or appearance characteristic of someone or something; the outline of an area or figure.

Let's take a look now at how shapes work together, and how they influence your brand messaging.

The shapes that you choose for your brand set the direction just as a straight line helps you identify a direction or a boundary. If you cross the solid line on a two-way road and there is a collision, the next line you might see is the zigzag line that records your heartbeat/pulse, better known as PEA (pulseless electrical activity), and if the some dies, the term "flatline" will be common in the ER (emergency room), thus, before the funeral. So, it's by association with real-life events that shapes are used to trigger human direction and outcomes. All shapes, like people, are made up of different curves and lengths.

It's common to see an "arrow" used for companies that offer solutions for growth. However, the hexagon is most like the single most common shape in nature, and one that most astounds mathematicians. Most labels on fruits and vegetables are oval or circles, which many of the most iconic brands (Mercedes, Target, ABC) in the world use. The circle is a universal symbol with extensive meaning – notions of totality, wholeness, perfection, and the infinite. Meanwhile, a heating and air company or swimming pool business often uses wavy lines to represent air and water respectively.

Shapes of your product are also commonplace in branding. For example, Play-Doh uses images that represent letters made of clay, while McDonald's "Golden Arches" resemble their World Famous French Fries®. Starbucks uses a Green mythological creature (a super mermaid) as the biggest symbol and the face of the brand, inspired by Moby Dick, which makes perfect sense for a coffee company's hometown of Seattle, a port city.

When thinking about the shapes your brand might use, you might ask yourself where "it" comes from, and what will "it" do for consumers? For companies that serve food, this may be pretty simple, but what shapes would a package delivery or pet supply business use?

Although the Interactive Advertising Bureau (IAB) which empowers the media and marketing industries to thrive in the digital economy predicts the rise in the volume of online orders and the consumer willingness to pay extra for fast delivery pushed the value of the Last Mile market to $31.2b in 2018, and the market is predicted to reach $61.6b by 2025. And, the Pet Supply CPG (consumer packaged goods) are growing the fastest online, we are not at liberty to tell you which shapes you should consider for your brand without being hired as your brand consultant.

Number 3: Words

word | wərd | noun

1 a single distinct meaningful element of speech or writing, used with others (or sometimes alone) to form a sentence and typically shown with a space on either side when written or printed.

Let's take a look at how a word can influence your brand messaging

The word that you choose for your brand name can reinforce and refine the color choice and shape of your logo. Using a short word is not only easy to spell, but it's also ideal because it tends to be very brandable and easy for consumers to remember aka catchy. Some of the most recognized brands (IBM, Hulu, Uber, Lyft) use as few as three or four letters, while others only a single letter (Google, Pinterest, McDonald's) to represent their brand's logo.

A backstory helps when thinking of words that represent brand names. One huge brand examples that come to mind are Sam's Club and Wal-Mart created by Sam Walmart.

"The key to greater productivity is to work smarter, not harder."

– Allen F. Morgenstern

Over two decades ago the founder of Oevae Marketing Consultants, Gibrón Williams set out to create a logo to represent the company. He chose "Oevae" – a derivative of the Yiddish word "Oy Vey" and what he calls, "the original OMG." He first heard of this Yiddish word through a close Jewish friend. Gibrón was a young artist, and aspiring entrepreneur looking for the best brand name that would embody the essence of his creativity. He had a strong desire for a unique and memorable brand name people would admire and one that is fun to say, a brand name that represented the creative ideas the company intended to produce for small businesses. His Jewish friend would cry out "Oy Vey" whenever Gibrón did something highly creative and unusual. So he decided to name the creative marketing company "Oevae" – a short word with only five letters.

Consider how and where your brand will be distributed or visualized by consumers. Will your logo be on a business card, t-shirt, merchandise, packaging, banners, brochures, and billboards? The combination of message and marketing channels can drive significant synergies that can boost the effectiveness of your marketing efforts for your brand.

"Marketing accounts for 10%-35% of a brand’s equity (visibility, such as seeing a product on the shelf or signage on a storefront and regular product usage)."

– Nielsen

Oevae logo designs use graphic messaging techniques to influence consumer perceptions with a broad reach because brand-building efforts are a lever to drive future sales. Given the prevalence of choice and access, staying top-of-mind with consumers could be the difference-maker when a sale is at stake. This increased pressure on non-marketing sources of equity elevates the importance of marketing in preserving a brand’s health. For more information or to get your brand design from oevae marketing consultants, visit oevae.com

Make a brand difference.™

Identifying and avoiding spam email and phishing scams

2022-06-03T16:15:00.015-05:00

Updated MON JUL 31 2023

Approximately 10,746 days ago (1992) while working at Ticketmaster (an American ticket sales and distribution company / Live Nation Entertainment) as a call center supervisor and trainer I was first introduced to "email" – back then the email was nothing like it is today.

In 1992 we used a basic monitor that looked more like small portable TV with a black screen and green text that was always left-justified to send an email. Email messages would be sent using a line or two of code with your message, press enter, then wait for the cursor to start blinking whenever a message was received. That was the basis of high-tech. No cute little notification bell or fancy "you've got mail" in the '90s and absolutely nothing to fear.

Fast forward to 2022 – one email can take over your computer, access your private documents, download malware, and lock you out of your computer among other unbeknown threats. That's one bad step for man, one giant malware for mankind if you ask me.

"Email spam senders, or spammers, regularly alter their methods and messages to trick potential victims into downloading malware, sharing data, or sending money." – Rahul Awati, Taina Teravainen, techtarget.com

Over the years email has helped advance the speed of business communications and helped others keep in touch with family without the need for a mailman or the "Forever Stamp" (always represents the current price of a one (1) ounce First-Class Mail postage) first promoted by the USPS (United States Postal Service) on April 12, 2007.

As not only an entrepreneur but one that helps other entrepreneurs market their businesses, I've seen hundreds of thousands of emails in my day. Everything from promotional emails, email marketing, auto-reply, and drip campaigns, to Constant Contact, MailChimp, Keap, GMAIL, Hotmail, Yahoo Mail, EarthLink, and beyond. In nearly 30 years I've managed to avoid most email phishing scams and spam messages to a fault.

Identifying and avoiding email phishing scams

I've found that always looking at the "reply email address" of the email you received is your most efficient line of defense. No, I don't trust spam blockers because hackers can be pretty tricky when it comes to navigating around well-known fences.

In fig. 1 screenshot is phishing of an actual email said to be from Godaddy, yet the reply email address says has a typo and reading "Godady.com" which can easily be overlooked.

Other times you can identify email marauder by looking at the letters after the “dot” – as in “dot com” – to represent the Top Level Domain (TLD) such as Germany '.de', Australia '.au', Russia '.ru' which as you can see are all foreign. Best practice would be "don't click on links" within emails that are not people or organizations, people, and companies you trust. But, I'll be honest, this can even be tricky.

In fig. 2 screenshot is a screenshot of an email that is supposed to be from Apple, but the reply email address is "@t-online.de" – phishing for my Apple ID.

Don't open suspicious emails

Marking spam as spam when an unsolicited email makes an appearance in your inbox, never just delete it. Spam refers specifically to unsolicited bulk email (UBE). Unsolicited is the key word there. For example, You provide your email address to a company in order to download a business plan template. The company then begins emailing you updates about new products or related content. While the emails about new products or related content may be unwanted, they're not spam. Why? Technically speaking, You solicited them by giving the company your email address, which very well might sell your email address to another company. If this second company starts sending you emails, that's spam. Why? The emails from the second company are both unsolicited and unwanted because you never gave your email address to that second company.

Spam emails are almost always commercial and driven by a financial motive. These hackers try to promote and sell questionable goods, make false claims and deceive You into believing something that's not true. Don't be bamboozled by the use of the logo.

In Fig. 3 screenshot is a phishing email using an outdated version of the Godaddy logo.

Popular spam subjects often include: pharmaceuticals, adult content, financial services, online degrees, work-from-home jobs, online gambling, cryptocurrencies

The difference between spam and phishing

The primary difference between spam and phishing is that, although they both may be big nuisances:

• Phishing is actively aiming to steal login credentials and other sensitive data.

• Spam is a tactic for hawking goods and services by sending unsolicited emails to bulk lists.

Don't forward emails to your friends or website designer

Forwarding your suspected emails to your friends or website designer will only spread the mayhem. I've found that one of the best courses of action is to notify the "proposed" company of the spam by forwarding them the emails:

Godaddy abuse@godaddy.com
PayPal spoof@paypal.com
Square spoof@squareup.com
American Express spoof@americanexpress.com
Apple reportphishing@apple.com
USPS (United States Postal Services) spam@uspis.gov
FTC (Federal Trade Commission) reportphishing@apwg.org
Constant Contact abuse@constantcontact.com
SquareSpace reportphishing@squarespace.com
Wix security-report@wix.com
Weebly abuse@Weebly.com
Shopify safety@shopify.com
Webflow form-spam-reports@support.webflow.com
Jimdo privacy@jimdo.com
BlueHost tos@Bluehost.com

Most phone carriers in the U.S. allow you to report phishing text messages by forwarding the message to 7726 or SPAM. The Global System for Mobile Communications (GSMA) has designated 7726 (spells SPAM) for reporting spam texts, and most U.S. carriers are part of the program.

An example of a spambot could be using the bot to distribute links to an email phishing scam.

Try using (at) or _at_ and (dot) or _dot_ on website pages to avoid having email addresses found by spambots that search for a regex that matches email address formatting. By using _AT_ and _DOT_, the symbols that the spambot is looking for will not show up on the page, and therefore your email address will not be found. (Credit: Stack Overflow)

Over half of all global email traffic is spam

According to Cisco Systems, some 320 billion spam emails are sent every day, and 94% of malware is delivered via this medium. Search by IP, domain, or network owner for real-time threat data. Spam is always annoying, sometimes amusing, and often dangerous. According to Google, its Gmail service blocks more than 100 million phishing emails every single day.

You might also think for veterans like me who have had the same email company and email address for more than 20 years, and maybe it's a bit late to start using aliases, but think again. It's never too late to start dealing more effectively with the problem of email spam and phishing.

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Why is a Digital Marketing Plan Important for your Business?

2022-05-27T01:21:00.011-05:00

To understand how important digital marketing is for businesses, we need to look at consumer behavior – A recent study by Oberlo reveals that more than 2.1 billion people around the world made purchases online in 2020.

Shoppers flocking online is a prime reason why businesses need to be investing in digital marketing to stay competitive. However, you don’t have to have an eCommerce business to need digital marketing strategies in 2021.

Everyone from small businesses to global companies need to be visible online. Being where and when your customers are searching for you can mean the difference between winning or losing the sale.

"Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks." – Neil Patel

Whether it’s a brand or product, customers are using the internet and smart devices all day, everyday to help them make purchasing decisions.

How to Write a Digital Marketing Plan

Step 1: Start with a SWOT Analysis

By SWOT analysis or SWOT matrix, we mean the process of identifying your company’s strengths, weaknesses, opportunities and threats. This is the first step in developing an effective digital marketing strategy.

Think of this step as the cornerstone for the entire plan. The SWOT is an important situational analysis that considers any internal factors (strengths and weaknesses) and external factors (opportunities and threats).

Step 2: Set your Goals & Objectives

While your goal may be to make more sales, to get there you may need to increase product or brand awareness amongst your target market, or increase purchasing intent. These objectives will guide the types of digital marketing you do. Think carefully about where you want to get to (goals) and what it is that you need to achieve or change to get there (objectives).

Step 3: Create your Buyer Persona

There’s no success in marketing without customers, so if you want your digital marketing plan to work, you should have a clear picture of who your customer is, what they like and how they behave. That’s why marketers recommend creating what’s called buyer personas.

Learn More: How to write a digital marketing plan in 6 steps

About the author, Melissa How founded Marketing Wise in 2010 to demystify digital marketing and support businesses in their digital transformation journeys. She is also Founder and Director of The Cocktail Shop, Australia’s fastest growing cocktail eCommerce business.

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Integrate digital technology into all areas of your e-commerce business

2022-05-14T15:18:00.009-05:00

E-commerce is forecast to have over a 1% annual growth rate, achieving a nearly 22% share of total global retail sales by 2024, so you must stay aware of the changes that have the power to launch your business to new heights. While we can’t see the future, we know e-commerce will be everywhere in retail in the foreseeable future.

The Perfect Purchase Experience

Shoppers are demanding secure, flexible transactions—and won't return to purchase again without a good reason. So, what does this mean for you and your e-commerce business? Well, it means you’re going to need to get your digital marketing and e-commerce integration right if you want to succeed in this new retail era.

Competition is greater than ever, so the more committed you are, the better chance you stand. Oevae Marketing Consultants can help you start integrating digital technology into your e-commerce business.

Develop Long-Term Growth

With your digital marketing in place, it’s time to focus on growing your e-commerce business. You’ll want to develop a long-term growth strategy. This should include a plan to acquire new customers and build your revenue. You may want to consider hiring a lead generation company or oevae.com can assist with this.

Your Lifestyle Business says that “one of the best ways to grow your e-commerce business is to create additional products that compliment your core offering.”

Creating additional products requires that you think about what people are asking for at a particular moment in time. You can also look at your current products and see where improvements or additional features could be added to make your products even better.

“It’s not a matter of determining what consumers are going to do, it’s making it possible in whatever they do.”

– Allen Greenspan, American Economist, Former Chair of the United States Federal Reserve.

Develop an Effective Digital Advertising Campaign

Now that you have a store and a lead magnet, it’s time to start marketing your products. As such, you will need to start creating an effective digital advertising campaign. This includes ads on social media sites, Google ads, and all other forms of digital marketing that you incorporate into your strategy.

You need to be consistent with your ads. And you need to be creative with your ads. Remember, competition is stiff when it comes to digital ads. So you need to think outside of the box to hold consumer attention.

Remote Work Is Effective

A great place to start is to allow some of your staff members to work from home. But in doing so, you must ensure effective communication among your team. A process map template is a great way of doing this. This effective tool can help you keep your crew informed about all anticipated objectives, thus maintaining productivity.

Your process map template should not be the only thing you are working on. Simplilearn points out that big-data analysis is a worthwhile investment. Through process mining, you can discover, validate, or improve your workflows.

The Benefits of Process Mining

When it comes to process mining vs process discovery, you should understand that process discovery, which usually generates a process model, is a part of process mining. The overarching concept of process mining helps increase sales, increase efficiency in the workplace, and manage risk. You can even look forward to finding hidden opportunities that will help your e-commerce business grow.

Start by identifying potential data sources. Once you have identified potential data sources, plan a timeline to identify key stakeholders. Automated processes can also help you respond to customer demand more quickly. Automation reduces the need for human oversight. This allows you to focus on more strategic tasks such as product development.

Mobile Apps for a Better Customer Experience

Mobile apps are another feature you should think about. Without an easy payment option for your customers, you could lose significant revenue.

It is important to make sure your mobile payment application is secure. This is where authentication API can help. Paying via ACH (automated clearing house) allows customers the ability to instantly verify their routing numbers or bank account information.

Moreover, your app will seamlessly integrate with all ACH processors (including Dwolla and Stripe). This ensures that your customers will have a quick, easy, and user-friendly experience.

Digital E-commerce vs Loss Prevention and Asset Loss

Kroger has implemented various digital technologies in its smart shopping carts to enhance security and improve the shopping experience.

Competing with retail giants like Walmart presents significant challenges for small businesses. However, by leveraging unique strengths and strategic approaches, small enterprises can carve out a successful niche in the market.

To prevent shopping cart theft, Kroger has installed wheel-locking mechanisms in some stores. These systems activate when a cart crosses a designated boundary, typically at the edge of the parking lot, causing the wheels to lock and immobilize the cart. This technology helps reduce cart loss and associated costs.

The green and red dots on the shopping cart wheel hub are typically indicators for an electronic wheel-locking mechanism. These dots often denote the status of the cart's anti-theft system.

By incorporating and integrating the technology listed above – including digital marketing, process mining, and the latest mobile apps – you’ll be better positioned to optimize your e-commerce business.

Enhance your brand image, equip your staff, and launch your business with more efficiency and effectiveness with Oevae Marketing Consultants. Contact us today to find out more! +1 972-302-8284

Reference

Smart Shopping Carts at Kroger

Kroger upgrades security measures on shopping carts

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