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Schema and Rankings: Is There a Correlation?

Zac Heisey — Thu, 06 Jun 2013 17:15:54 +0000

Professionals in the world of search engine marketing have been discussing the relationship between schema markup and improved search engine rankings for quite some time. Despite these discussions, there still seems to be some confusion over whether implementing schema markup … Read & Comment

Keyword Research: A Process You Don’t Want to Skip

Amanda Thomas — Sat, 01 Jun 2013 15:00:03 +0000

For some businesses it would take too much time and too many resources away from their business to designate someone in-house to learn all there is to know about Internet marketing as a whole. This is part of the many … Read & Comment

Content Strategy: Quality Over Quantity

Zac Heisey — Fri, 24 May 2013 15:00:17 +0000

When it comes to online marketing strategies, quality now trumps quantity in terms of importance and effectiveness. In the past, creating a huge amount of content, building thousands of backlinks, or posting to social media outlets multiple times per day … Read & Comment

3 Reasons Every Brand Should Use Infographics

Zac Heisey — Thu, 23 May 2013 15:00:02 +0000

It’s no secret that the Internet is filled to the brim with text, images, videos, and many other forms of content. Information regarding anything and everything is available to searchers instantly, which has lead online marketers to create advertising campaigns … Read & Comment

[Infographic] Single Letter SEO | The Companies That Own Google Autocomplete Search Suggestions

Andrew Germer — Mon, 20 May 2013 22:28:53 +0000

Back in 2010, Google debuted Google Instant, a set of functionality updates designed to speed up the search process by providing suggestions and results in real-time as a user searches. Since its implementation, suggested searches have had a a growing … Read & Comment

5 Immediate Benefits of Creating a Mobile Version of Your Website

Zac Heisey — Mon, 13 May 2013 15:00:36 +0000

As the interactive capabilities of mobile devices continue to increase, so does the importance of creating a mobile version of your website. Mobile share of total web traffic has skyrocketed over the last few years. In fact, according to Royal … Read & Comment

No No, Not Later: Google Now and SEO

Alvin Park — Fri, 10 May 2013 15:00:56 +0000

The big ol’ search engine’s main attraction these days is Google Glass, which hasn’t gotten the best reception. What we should really be talking about is Google Now. Google Now has been out for about a year, but its restriction … Read & Comment

How Your Website Drives SEO Success

Alan Bush — Wed, 08 May 2013 15:00:22 +0000

Fix Your Site! Let me preface this by saying I know very little about cars. If the car is making noises or not running, and the gas tank isn’t on “E,” then I’m usually at a loss. So my somewhat … Read & Comment

Website Errors? That’s Okay, as Long as You “Fail Gracefully”

Amanda Thomas — Mon, 29 Apr 2013 15:00:14 +0000

Errors. Mistakes. Failures. Blunders. Whatever you want to call them, they are bound to happen to everyone at some point. Not that I wish to condone brushing off mistakes when they occur, but it’s unreasonable to expect that they would … Read & Comment

Merging PPC and SEO Data for Better Keyword Research

Zac Heisey — Fri, 26 Apr 2013 15:00:37 +0000

It’s a well-established fact that, when conducted properly, combining both paid and organic search engine strategies into your overall online marketing plan can be extremely beneficial. Contrary to the previous belief that an effective online marketing plan had to adopt … Read & Comment