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Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let’s examine factors that influence sales to see how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:

The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).

Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.

Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.

Let’s look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW’s monthly sales should (approximately) double as well (to $5,000).

Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for “taupe widgets” each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company’s name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.

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Search Engine Optimisation Guide for iSmart Create (Content Management System). Learn how to optimise your site for search engines with iSmart Create. Make the most of search engines and build a strong, durable online presence!
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In your experience how long does it take for SEO to work. For example, if you posted 20 links to a website how long would it take before the links had a beneficial effect in Google’s Search Engine? Also, if you made 10 new original, well written pages for a website, how long would it take for those to do the same?

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Every day new articles directories are popping up. I regularly receive invitations from new directory owners inviting me to submit articles. The question is, should you contribute content to these new sites? In my case, I routinely submit my articles to about 30 sites. As you can imagine, it is a fairly time consuming process. As a result, I only submit my articles to the best article submission sites. In most cases, you will maximize your marketing results by contributing to the best article submission sites. My definition of the best articles submission sites is as follows:

1. It must be a site that has been around for a while. I don’t want to spend my time submitting to a brand new site only to see that the owner is not making enough money and closes the site in two months. My time is too precious to waste on fledgling sites.

2. I only submit to sites that have a Page Rank of 4 or above. Search engines could penalize your site if you have tons of links with poorly ranked sites. To ensure this doesn’t happen to my sites, I only submit to sites with good Page Rank numbers.

3. Another of my qualifications for best article submission sites is a timely publishing schedule. I hate it when I spend my time submitting articles to a site and the editors still haven’t reviewed and published my articles from 10 days ago. When this happens, I immediately drop them from my submission list.

4. Traffic – mine, not theirs. I check on where my traffic is coming from each day. It is a time consuming process, but it is very much worthwhile. If I notice that I am not getting any traffic from a particular directory, I drop from my list. As far as I’m concerned, there is no sense in sending my content to directories that are not benefiting me.

5. About once a month, I will view my article stats from each of the directories that I submit to. If the stats show lackluster page views, I will consider dropping them from my list and adding a site that I feel can be more productive.

To qualify for my list of one of The Best Article Submission Sites, a site must satisfy each of the criteria above. Don’t just write articles and submit them to one or two sites that you heard are good. Do some research and submit to sites that can benefit you the most.

Do you want to learn more about how I make money? I have just completed a Free Internet marketing book entitled, How To Make Money Every Day!

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I found a directory with bunch of expired domain names – the directory page where those domain names are actually has PR = 3

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Is it good for SEO or matters little?

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If you own your own website, do you know how many visitors visit your site on a daily basis? Whether you decide to handle the marketing of your own website or you obtain the services of a professional, I want to set about in this article to give you 10 Offline Website Marketing Tools that are guaranteed to give you traffic. Another thing to be concerned about is the type of assistance you will receive. Despite being time consuming, many website owners enjoy handling their own website marketing. In addition to online stores, there are many individuals who are offering a service over the internet.

This service may include. Determining the target audience of your website marketing plans marks the starting point of communicating your website products and/or services to the right people. When you market to the right customers who really need your products or services and who are MOTIVATED, Your website is not a video game whose purpose is to challenge visitors. Make your site easy to use, easy to read and make information easy to find.

When it comes to professional website marketing, there are many individuals and companies that claim to be specialists. Many business owners miss this essential key. It is the foundation of all of your marketing efforts. Before looking into the strategies of the website marketing we should know what website marketing is? While marketing your website may sound easy, to some it isn’t. Website marketing simply doesn’t entail letting a few people know. How crazy is that! Going past your business is free traffic. Never underestimate drive by traffic, and if you do not believe me then ask yourself a question. Content is also the major concern for proper web site marketing. It is because if the content is not attractive, the visitors will not visit your site to find the information that they are looking for.

There are many website marketing strategies that you can employ to maximize your online sales and customer base. This is where our Website Marketing Strategy plays and immortal role to be at the top of all the Search engines. If you want to promote only one merchant or multiple related merchants you might consider building a directory website. Internet Marketing of website play a very important role for  creating business.

Your company budget should be a process with reference to the return of sales inquiries. But never forget tried and true methods such as email promotions either! It is a very important question because maximum people don’t have a clear idea about what website marketing actually means. How to make sales online is a subject that’s troubling so many internet marketers. Some business owners, who have the budget for it, hire a full time or even part time internet marketer or social media employee. If you are to have any chance of success, the purpose of your website and related business objectives must be crystal clear. This search engine marketing strategy offers enormous potential because it delivers a reliable and predictable return on investment. Inbound links are those links that point to your website from another website.

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This service may include. Determining the target audience of your website marketing plans marks the starting point of communicating your website products and/or services to the right people. When you market to the right customers who really need your products or services and who are MOTIVATED, Your website is not a video game whose purpose is to challenge visitors. Make your site easy to use, easy to read and make information easy to find.

When it comes to professional website marketing, there are many individuals and companies that claim to be specialists. Many business owners miss this essential key. It is the foundation of all of your marketing efforts. Before looking into the strategies of the website marketing we should know what website marketing is? While marketing your website may sound easy, to some it isn’t. Website marketing simply doesn’t entail letting a few people know. How crazy is that! Going past your business is free traffic. Never underestimate drive by traffic, and if you do not believe me then ask yourself a question. Content is also the major concern for proper web site marketing. It is because if the content is not attractive, the visitors will not visit your site to find the information that they are looking for.

There are many website marketing strategies that you can employ to maximize your online sales and customer base. This is where our Website Marketing Strategy plays and immortal role to be at the top of all the Search engines. If you want to promote only one merchant or multiple related merchants you might consider building a directory website. Internet Marketing of website play a very important role for  creating business.

Your company budget should be a process with reference to the return of sales inquiries. But never forget tried and true methods such as email promotions either! It is a very important question because maximum people don’t have a clear idea about what website marketing actually means. How to make sales online is a subject that’s troubling so many internet marketers. Some business owners, who have the budget for it, hire a full time or even part time internet marketer or social media employee. If you are to have any chance of success, the purpose of your website and related business objectives must be crystal clear. This search engine marketing strategy offers enormous potential because it delivers a reliable and predictable return on investment. Inbound links are those links that point to your website from another website.

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