Best SEO Blog

Why you need to run your own SEO test

Michael Martinez — Thu, 09 Jul 2009 13:30:56 +0000

ON EDIT: Here is Shaun’s article: SEO – Limit Anchor Text Links To 55 Characters In Length? Ron Carnell made a very cogent point in this discussion about anchor text. He said, “I would take that article with a very large grain of salt and encourage everyone to try their OWN tests. How a test [...]

How to prepare for a Website launch

Michael Martinez — Mon, 06 Jul 2009 19:02:42 +0000

Through the years I have counseled people on launching hundreds of Web sites. Most of these people had a plan, a schedule, and rock solid deadlines they did not want to miss. Some of them realized pretty good results from their launches but none of them really did it right. A lot of prep [...]

Adam Lasnik offers link building advice

Michael Martinez — Thu, 02 Jul 2009 13:00:03 +0000

Googler Adam Lasnik answered some questions in a 3-part interview you can watch on YouTube. In the course of answering questions, he pretty much shot down a lot of “conventional SEO wisdom” regarding link building “best practices”. To be honest, Adam’s long cautionary discussion outruns the actual advice. The things he asks Webmasters not [...]

How to improve your 3-dimensional SEO

Michael Martinez — Mon, 29 Jun 2009 17:19:30 +0000

Too many SEOs focus all their efforts on Google search optimization. While that is bad for the industry overall (it makes us look unprofessional and ineffective), it does leave opportunities for people who want to bring more search referral traffic to their own sites. 2-dimensional SEO is search engine-specific. It doesn’t matter which search [...]

SEO Strategy Document - How to write an SEO Strategy

Michael Martinez — Thu, 25 Jun 2009 18:00:34 +0000

Last year I wrote how to write an SEO plan and mentioned the SEO Strategy Document without going into very much detail. Shimon Sandler actually shared an example of an SEO Strategy Document in late 2007. His document is structured as a client campaign proposal, serving multiple purposes. A simpler SEO Strategy Document would [...]

Why does Google ignore my site?

Michael Martinez — Mon, 22 Jun 2009 13:00:21 +0000

You see this question pop up in many forums. It’s usually posted by someone working on a new site. “Why does google ignore my site?” may come from someone who has never created a Web site before or someone who hasn’t created a site in a very long time. In the old days all [...]

Should links be relevant or credible?

Michael Martinez — Thu, 18 Jun 2009 17:44:55 +0000

Two years ago I wrote The Relevant Link Myth on SEO Theory. The point of the article could probably be summed up by this paragraph: The idea that a link may carry greater weight from a page that is devoted to the same topic as the destination page is another bit of nonsense that SEOs [...]

TruReputation Score: Set Your Sentiment Bar

Michael Martinez — Mon, 15 Jun 2009 15:00:29 +0000

Of all the things that people say about you on the Web, what is acceptable to you? What is not acceptable? You cannot control what other people say about you but you may want to know what impact their comments are having on your reputation. When Visible Technologies launched TruReputation last week we also launched [...]

Test your real search engine preferences

Michael Martinez — Thu, 11 Jun 2009 17:00:49 +0000

I’m writing this article on Monday and scheduling it for a Thursday post. I HOPE the link stays live at least long enough for you to try it. Check out Blind Search, which compares results for BING, Google, and Yahoo!. The tool was developed by a Microsoft employee but I found that it is [...]

TruReputation launches

Michael Martinez — Wed, 10 Jun 2009 21:56:24 +0000

Visible Technologies announced the formal launch of its TruReputation and TruReputation Score websites this week. The TruReputation service brings together under one brand all of Visible Technologies’ search and social media optimization services from traditional eCommerce site marketing to international brand reputation building. We’re also introducing two new tools, an Internet Monitoring Service and a [...]