Admittedly, I may regret referring to him as a “tiny little package.” He’s just so young!

Here’s a little about the artist.
Young guitar wiz kid Jake Bugg hit the Radio Day Stage present by KCRW at SXSW as part of a tradition of introducing emerging artists. In the spirit of Public Radio, KCRW was thrilled to host this young talent. Jake Bugg has wowed audiences with his songs and unique sound that harken another era. Check out his 1st performance at SXSW at KCRW’s Radio Day Showcase.

And here’s a little about why we did this.
KCRW has slick arthouse production of live performance down pat. We wanted to get into a mini editorial piece to tell a different story. By teaming up with the folks of 4Wt Media, we were able to let them drive into high impact production. They brought our vision to life and now we have a great little piece of digital content to share – that tells the story of what KCRW and the other public radio stations bring to a town like Austin, during a conference like SXSW!

I’d LOVE to see an updated version.
We’ll continue to explore radio in the digital age, but for right now – I just wanted to document the (re)discovery of this heat map, as it is sure to continue to be a reference as we embark.

It is a look at the growth of KCRW’s Social Media reach over time. I started working at KCRW in late 2009. Admittedly, I know that these are nothing but vanity numbers, and believe me – that is fodder for plenty of time on a soapbox trying to explain why these numbers only tell part of the story…. but you know as well as I do – that in some cases the hard follower count (despite its mere glimpse at the whole picture) is worth touting……….. especially when its trending up so beautifully!

Here’s a screenshot of what platforms I’m tracking.
Because this is a manual effort – you’ll see that some numbers dupe from month to month b/c I didn’t record at that point. Below that is a snapshot of this project that I’m working on for god know’s what reason!

We felt like the big kids in the room at some points, but I found a way to get excited about this initiative — encouraging me to focus some time and effort on communication and education with folks at the station about the potential impact we can make as an organization if we  focus on HOW to think about creating content for the web. Work is suddenly more and more about teaching people to fish……… or teaching the horse to drink the water, or whatever idiom I can slay.

The organizers of this event invited me to fill up an hour slot after lunch talking about KCRW’s “identity” in the digital space, which I was happy enough to do, but definitely did not have time to prepare for. Luckily, they were super casual and let it unravel as a more candid conversation than an official presentation with a well appointed slide deck and pictures of cats.

I appreciated the opportunity very much s0, and am happy to put another public speaking notch on my belt. Thanks NPR.

I thought to myself though, I’m on a work trip, I should be productive. I’ll do some brainstorming for the newsletter series that Nathan and I have been meaning to kick off for the past few weeks, to outline what “accomplishments” look like in our dept. Thus:

Here’s what it says if you can’t read my less than awesome graphics, here’s some text:

Welcome Megan & Brandon –> Interactive Producers
Megan = Programmer, Designer, Maker of the Internets
Brandon = Digital Content Producer, Photographer, Status Updater, Inventor of Organized Awesome

(Things we’ve built & launched)
- Metropolis
- The KCRW Store
- Capitol Campaign Page
- #KCRWmoves

We facilitated a live stream of IPP’s #radiowriting panel
(Thanks Rob)

MOBILE APPS
We’ve released several new version of KCRW Radio App for iPhone lately. We are officially releasing version 2.0 now. Please delete your current KCRW Radio app go to iTunes. Find us, install us! And RATE US in the iTunes…. No one wants to use a ★★☆☆☆ app.

YOUTUBE VIDEOS
Optimized videos are a reality.
Smart Thumbnails, Annotations & Links, Tags & Descriptions, Successful Distribution
(Thanks Rob, Raul & Daph)

EXCITING
Did you know? Our software engineer ALEC is currently busy building a whole new version of our kcrw.com database

FACEBOOKERS
Caitlin, Alyssa, Collin, Saul, Avishay, Jenny, Tyler, Rachel, Harriet, Gary, me
Regular meetings and long educational emails are the current editorial plan for full facebook coverage. It’s an experimental time for widening the KCRW voice.

MAXIMIZING EFFICIENCY

ZENCODER
Rob! (is not a robot)
But he and Nathan facilitated a automation to our audio encoding process, maximizing efficiency.

We put together a spreadsheet of all the nuance of KCRW programming – previously residing solely in Nan’s incredible mind. It’s HUGE. She does a ton! Thanks Nan!

This helps us improve our processes to make more room forrrrrrrrr……………….

NEW PROGRAMMING

• DnA
• Metropolis Artist Interviews
• The Organist
• Ports (coming to the web soon)

Want some of this!? (or to know more about it)
Email webmaster at kcrw.com

So excited to embark. Thanks and Yay!

Meanwhile, I just realized that while I’ve been thinking about this for weeks, I have never taken the time to do the damn thing for myself. I guess because I’m a person, so I don’t need to invent an online persona…….

Yet, at present, a ton of self reflection is the result of my boss’ resignation and it’s made me think about how I market myself. I’ve certainly joked before about how through social media, we as individuals are turning into brands.

At any rate, happenings of late have sparked a lot of ideas for self-improvement. Perhaps that is why, upon gazing out over the backyard tonight, I was led to realize I DO have adjectives that I’d like to consistently apply to my online outreach efforts (and importantly, my public speaking persona.)

It seems like such a simple step. I’ve taken it for granted all this time, just being myflounderinginconsistentself online. Now if I can just gather to balls to hit the publish button without this all resulting in an online identity crisis.

Here are my adjectives.

• Gracious
• Energetic/Highly Productive
• Savvy
• Self-Aware
• Educating
• Opinionated
• Humorous (or perhaps humored……)

Here are my areas of interest & expertise.

• KCRW
• Social Media
• Music
• Interior Design/DIY/Home Life in LA

Do you have adjectives and specific areas of interest?
Do you think this hokey new-agey bullshit and we should just be ourselves instead of contriving some packaged version to sell online?
Do you use Social Media to sell ideas and establish authority, or are you just there for info and entertainment?
Am I a freak of nature?

Check me and Omar Epps out here.

I said:

“There’s a battle for the living room and the internet is literally swelling and encroaching on mainstream TV.” ~ Betsy Moyer @BetsyKCRW

To be real, I did say that there’s a battle and this is the concept, but the person that put this together made me sound super good with this one concise sentence!

The context here was in response to a question about KCRW’s The Cue. But it did feel like an important moment in the conversation. For KCRW, I know that being on the digital platforms that people value is important to us, and truly the living room is next.