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	<title>Better at Marketing » Better At Marketing Podcast</title>
	
	<link>http://todaymade.com/blog</link>
	<description>Tips and strategies for Internet marketing, business, and social media.</description>
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		<title>Better at Marketing » Better At Marketing Podcast</title>
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	<itunes:subtitle>These are the voices of change.</itunes:subtitle>
	<itunes:summary>Tips and strategies for Internet marketing, business, and social media.</itunes:summary>
	<itunes:keywords />
	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
	<itunes:category text="Technology" />
	<itunes:category text="Business" />
	<itunes:author>Todaymade</itunes:author>
	<itunes:owner>
		<itunes:name>Todaymade</itunes:name>
		<itunes:email>hello@todaymade.com</itunes:email>
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		<title>Finding Facebook Fame With Laura Roeder</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/w4I7wsfOrlg/</link>
		<comments>http://todaymade.com/blog/finding-facebook-fame-with-laura-roeder/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:00:19 +0000</pubDate>
		<dc:creator>Justin Walsh</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://todaymade.com/blog/?p=6863</guid>
		<description><![CDATA[Although Laura&#8217;s career started in web design, it didn&#8217;t stay there for long. In 2009, Laura turned from web design to web marketing, specifically social media marketing. Now, Laura runs a very successful social media training company that specializes in training the ultra-small business on how to master social media marketing. Facebook, Twitter, LinkedIn, or even YouTube – it can be a confusing world out there, but Laura aims to make it easier for all of us. She self-published the book Facebook Fame, and has released several video training libraries that cover the gamete – Facebook to WordPress. We were [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2012/02/laura-roeder-facebook-expert.jpg" alt="" title="laura-roeder-facebook-expert" width="288" height="414" class="alignright size-full wp-image-6866" /></p>
<p>Although Laura&#8217;s career started in web design, it didn&#8217;t stay there for long. In 2009, Laura turned from web design to web marketing, specifically <a href="http://www.lauraroeder.com/">social media marketing</a>. Now, Laura runs a very successful social media training company that specializes in training the ultra-small business on how to master social media marketing.</p>
<p>Facebook, Twitter, LinkedIn, or even YouTube – it can be a confusing world out there, but Laura aims to make it easier for all of us. She self-published the book <a href="http://www.amazon.com/Facebook-Fame-Marketing-Business-ebook/dp/B005KMBNK4">Facebook Fame</a>, and has released several video training libraries that cover the gamete – Facebook to WordPress.</p>
<p>We were privileged enough to visit with Laura from her office (for February at least) in Buenos Aries where we asked her some of the most pressing questions about Facebook and how to win as a small business on social media. You can learn more about Laura&#8217;s business on <a href="http://www.lauraroeder.com/">her website</a>, follow her own thriving community <a href="http://www.facebook.com/GetTheDash">on Facebook</a>, or check out her status <a href="http://twitter.com/lkr">on Twitter</a>. Listen up, you too might just become Facebook Famous!</p>
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		<itunes:duration>0:30:53</itunes:duration>
		<itunes:subtitle>Facebook, Twitter, LinkedIn, YouTube – it can be a confusing world out there, but Laura aims to make it easier for all of us.</itunes:subtitle>
		<itunes:summary>Facebook, Twitter, LinkedIn, YouTube – it can be a confusing world out there. We were privileged enough to visit with Laura from her office in Buenos Aries where we asked her some of the most pressing questions about Facebook and how to win in social.</itunes:summary>
		<itunes:keywords>Interviews</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<item>
		<title>Learning To Tell Your Story With Justin Lukasavige</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/xcoEYg6QTdg/</link>
		<comments>http://todaymade.com/blog/learning-to-tell-your-story-with-justin-lukasavige/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 14:00:37 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://todaymade.com/blog/?p=6415</guid>
		<description><![CDATA[Justing Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. We like that about him, and asked him to share with us how he does it – and why it matters. How does a business tell a story? Why does a business need story? In the show, Justin shares his secrets for success. Justin is no stranger to stories. He graduated from college with a degree in aviation and immediately became a commercial pilot. Knowing it wasn’t the story he wanted to live, he began coaching people to get out [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2012/01/Justin-288.jpg" alt="" title="Justin-288" width="288" height="414" class="alignright size-full wp-image-6417" style="margin-left:10px; margin-bottom:10px;"/></p>
<p>Justing Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. We like that about him, and asked him to share with us how he does it – and why it matters. How does a business tell a story? Why does a business need story? In the show, Justin shares his secrets for success. </p>
<p>Justin is no stranger to stories. He graduated from college with a degree in aviation and immediately became a commercial pilot. Knowing it wasn’t the story he wanted to live, he began coaching people to get out of debt. He grew his business so quickly (with the help of coaches and mentors) that other business owners took notice and asked for advice on doing the same. Now Justin travels the country as a speaker and trainer and hosts four online radio shows each week from his Coach Radio studio.</p>
<p>It is impossible to underestimate the power of great stories. Justin&#8217;s success proves that. To see more of his story, be sure to stop by his <a href="http://www.coachradio.tv/">blog</a> and <a href="itpc://feeds.feedburner.com/coach-radio">subscribe</a> to the excellent Coach Radio Podcast. You can also follow him on <a href="https://twitter.com/#!/pastdue">Twitter</a>, <a href="https://plus.google.com/116989886224744526699/posts">Google+</a>, and/or <a href="http://www.facebook.com/lukascoaching">Facebook</a>.</p>
<div class="clear"></div>
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		<slash:comments>1</slash:comments>
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		<itunes:duration>0:32:44</itunes:duration>
		<itunes:subtitle>Justing Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. We like that about him, and asked him to share with us how he does it – and why it matters. How does a business[...]</itunes:subtitle>
		<itunes:summary>
Justing Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. We like that about him, and asked him to share with us how he does it – and why it matters. How does a business tell a story? Why does a business need story? In the show, Justin shares his secrets for success. 
Justin is no stranger to stories. He graduated from college with a degree in aviation and immediately became a commercial pilot. Knowing it wasn’t the story he wanted to live, he began coaching people to get out of debt. He grew his business so quickly (with the help of coaches and mentors) that other business owners took notice and asked for advice on doing the same. Now Justin travels the country as a speaker and trainer and hosts four online radio shows each week from his Coach Radio studio.
It is impossible to underestimate the power of great stories. Justin’s success proves that. To see more of his story, be sure to stop by his blog and subscribe to the excellent Coach Radio Podcast. You can also follow him on Twitter, Google+, and/or Facebook.
</itunes:summary>
		<itunes:keywords>Interviews</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/learning-to-tell-your-story-with-justin-lukasavige/</feedburner:origLink></item>
		<item>
		<title>Reaching Connected Consumers with Mitch Joel</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/N0IRD72kmXY/</link>
		<comments>http://todaymade.com/blog/reaching-connected-consumers-with-mitch-joel/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 19:04:37 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://todaymade.com/blog/?p=6159</guid>
		<description><![CDATA[Technology is changing, and where technology goes, so goes the consumer. In this interview, we asked marketer, technologist and futurist Mitch Joel of the Six Pixels of Separation blog and podcast about his take on what he calls consumer connectivity. Mitch Joel is the President of Twist Image &#8211; an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2012/01/Mitch_2_lowres_rgb-1.jpg" alt="" title="Mitch_2_lowres_rgb-1" width="240"  class="alignright size-full wp-image-6162" style="margin-bottom:10px;" /></p>
<p>Technology is changing, and where technology goes, so goes the consumer. In this interview, we asked marketer, technologist and futurist Mitch Joel of the <a href="http://www.twistimage.com/blog/">Six Pixels of Separation blog and podcast</a> about his take on what he calls consumer connectivity.</p>
<p>Mitch Joel is the President of <a href="http://www.twistimage.com/">Twist Image</a> &#8211; an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a <a href="http://www.twistimage.com/blog/">Blogger</a>, <a href="http://www.twistimage.com/podcast/">Podcaster</a>, <a href="http://www.twistimage.com/about-mitch/">passionate entrepreneur</a> and <a href="http://www.twistimage.com/speaking/">speaker</a> who connects with people worldwide by sharing his marketing insights on digital marketing and new media.</p>
<p>Marketing Magazine has dubbed him the &#8220;Rock Star of Digital Marketing&#8221; and called him, &#8220;one of North America&#8217;s leading digital visionaries.&#8221; He has also been considered one of the most influential authorities on Blog Marketing in the world. It was a pleasure to have Mitch on the show, and we certainly encourage you all to <a href="http://twitter.com/mitchjoel">follow him on Twitter</a> as soon as humanly possible. </p>
<div class="clear"></div>
<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/N0IRD72kmXY" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<itunes:duration>0:25:10</itunes:duration>
		<itunes:subtitle>Your consumers are now fundamentally connected. Joel calls it ‘One line of connectivity.’</itunes:subtitle>
		<itunes:summary>Technology is changing, and where technology goes, so goes the consumer. In this interview, marketing technologist and futurist Mitch Joel of Six Pixels of Separation offers his take on what he calls consumer connectivity.</itunes:summary>
		<itunes:keywords>social, media, web, 2.0, online, marketing, social, business, internet, marketing, consumer, age</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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		<item>
		<title>The End of Business As Usual with Brian Solis</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/C8kTVA7oMbQ/</link>
		<comments>http://todaymade.com/blog/the-end-of-business-as-usual-with-brian-solis/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 16:40:06 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://todaymade.com/blog/?p=6082</guid>
		<description><![CDATA[Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. Brian’s newest book, The End of Business As Usual explores each layer of this complex consumer revolution that is changing the future of business, media, and culture. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/12/Brian_Solis-288x414.jpg" alt="" title="Brian_Solis-288x414" width="288" height="414" class="alignright size-full wp-image-6084" /></p>
<p><a href="http://www.briansolis.com/">Brian Solis</a> is principal at <a href="http://www.altimetergroup.com/">Altimeter Group</a>, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. Brian’s newest book, <a href="http://www.endofbusiness.com/">The End of Business As Usual</a> explores each layer of this complex consumer revolution that is changing the future of business, media, and culture. </p>
<p>In this episode we discuss the consumer revolution with Brian, and his book &#8211; <a href="http://www.endofbusiness.com/">The End Of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution</a>. In the interview, Brian shares his insights about the consumer revolution that is changing buying habits and consumer thinking. This is a must-hear interview for any online marketer.</p>
<p>Brian <a href="http://www.briansolis.com/">blogs</a> regularly and is must-follow on <a href="https://twitter.com/#!/briansolis">Twitter</a>, <a href="http://www.facebook.com/thebriansolis">Facebook</a>, and <a href="https://plus.google.com/u/0/107896527414017792767/posts">Google+</a>.</p>
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			<wfw:commentRss>http://todaymade.com/blog/the-end-of-business-as-usual-with-brian-solis/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<itunes:duration>0:30:37</itunes:duration>
		<itunes:subtitle>
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studi[...]</itunes:subtitle>
		<itunes:summary>In this episode we discuss the consumer revolution with social media thinker and marketer Brian Solis, the author the new book - The End Of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.</itunes:summary>
		<itunes:keywords>social, media, web, 2.0, online, marketing, social, business, internet, marketing, consumer, age</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/the-end-of-business-as-usual-with-brian-solis/</feedburner:origLink></item>
		<item>
		<title>Building Community with PerkStreet’s Lilly Linquata</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/HkqQM2girMY/</link>
		<comments>http://todaymade.com/blog/building-a-social-media-community-with-perkstreets-lilly-linquata/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 20:37:03 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://todaymade.com/blog/?p=5896</guid>
		<description><![CDATA[Lilly Linquata is the Social Media Manager for PerkStreet Financial, an online bank that offers&#160;1% or 2% cash back on all purchases made with their debit card. It is an exciting product in the banking world &#8211; an industry that is not typically know for its social media prowess. My interactions with PerkStreet began with a simple inquiry about their product over Twitter, but soon grew to an online conversation between me and their brand, and then into a conversation with their powerful online community. You can read more about my amazing customer experience in my blog post from last [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/11/lilylinquata2.jpg" alt="" title="lilylinquata" width="288" height="414" class="alignright size-full wp-image-5953" />Lilly Linquata is the Social Media Manager for <a href="http://www.perkstreet.com/">PerkStreet Financial</a>, an online bank that offers&nbsp;1% or 2% cash back on all purchases made with their debit card. It is an exciting product in the banking world &#8211; an industry that is not typically know for its social media prowess.</p>
<p>My interactions with PerkStreet began with a simple inquiry about their product over Twitter, but soon grew to an online conversation between me and their brand, and then into a conversation with their powerful online community. You can read more about my amazing customer experience in my <a href="http://todaymade.com/blog/how-to-let-your-customers-do-the-talking-for-you/">blog post from last week</a>. </p>
<p>In the interview with Lilly, we took a look behind the scenes at PerkStreet and ask Lilly about the magic that made for such an amazing social media community. You can see their community in full action on their Facebook page or company Twitter account. You can also visit their website to <a href="http://www.perkstreet.com/">learn more about their product</a>. </p>
<p>Community is one of those mysterious words in social media business. We all want them, we all talk about them, but they aren&#8217;t always that easy to come by. In the interview, we asked Lilly about the special PerkStreet sauce that built their community, and how they keep it going strong. It&#8217;s a great interview that anyone with an interest in social media or business won&#8217;t want to miss.</p>
<p>To see their community in full swing, check out their <a href="http://www.facebook.com/PerkStreet">Facebook</a> page or company <a href="https://twitter.com/#!/perkstreet">Twitter</a> account.</p>
<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/HkqQM2girMY" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<itunes:duration>0:32:37</itunes:duration>
		<itunes:subtitle>PerkStreet has build an amazing social media community around an amazing product. In this interview, we asked SMM Lilly about the special PerkStreet sauce that built their community, and how they keep it going strong.</itunes:subtitle>
		<itunes:summary>Lilly Linquata is the Social Media Manager for PerkStreet Financial, an online bank that offers 1% or 2% cash back on all purchases made with their debit card. It is an exciting product in the banking world – an industry that is not typically know for its social media prowess.
My interactions with PerkStreet began with a simple inquiry about their product over Twitter, but soon grew to an online conversation between me and their brand, and then into a conversation with their powerful online community. You can read more about my amazing customer experience in my blog post from last week. 
In the interview with Lilly, we took a look behind the scenes at PerkStreet and ask Lilly about the magic that made for such an amazing social media community. You can see their community in full action on their Facebook page or company Twitter account. You can also visit their website to learn more about their product. 
Community is one of those mysterious words in social media business. We all want them, we all talk about them, but they aren’t always that easy to come by. In the interview, we asked Lilly about the special PerkStreet sauce that built their community, and how they keep it going strong. It’s a great interview that anyone with an interest in social media or business won’t want to miss.
To see their community in full swing, check out their Facebook page or company Twitter account.</itunes:summary>
		<itunes:keywords>Interviews</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<item>
		<title>Better At UnMarketing with Scott Stratten</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/7hc0bKaOSQs/</link>
		<comments>http://todaymade.com/blog/better-at-unmarketing-with-scott-stratten/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 20:13:18 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://betteratmarketing.com/?p=168</guid>
		<description><![CDATA[Scott Stratten is an expert in Viral, Social, and Authentic Marketing &#8211; a strategy that he calls Un-Marketing and outlined in his book UnMarketing: Stop Marketing. Start Engaging. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Scott now has over 94,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site. Scott say it’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber. We asked Scott about this whole [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/09/S-Stratten-Photo1-March-2011.jpg" alt="" title="S-Stratten-Photo1-March-2011" width="288" height="414" class="alignright size-full wp-image-5814" /><br />
Scott Stratten is an expert in Viral, Social, and Authentic Marketing &#8211; a strategy that he calls Un-Marketing and outlined in his book <a href="http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/047061787X/ref=sr_1_1?ie=UTF8&#038;qid=1316615096&#038;sr=8-1">UnMarketing: Stop Marketing. Start Engaging</a>. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.</p>
<p>Scott now has over 94,000 people follow his daily rantings on <a href="http://twitter.com/unmarketing">Twitter</a> and was voted one of the top influencers on the site. Scott say it’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.</p>
<p>We asked Scott about this whole UnMarketing thing, and let him toss in a few laughs along the way. Seriously, if you don’t split a social media gut on this one you are either a unicorn, or a non-human form of protoplasm. Enjoy the show!</p>
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<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/7hc0bKaOSQs" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://todaymade.com/blog/better-at-unmarketing-with-scott-stratten/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<itunes:duration>1:03:05</itunes:duration>
		<itunes:subtitle>We asked Scott about this whole UnMarketing thing, and let him toss in a few laughs along the way.</itunes:subtitle>
		<itunes:summary>
Scott Stratten is an expert in Viral, Social, and Authentic Marketing – a strategy that he calls Un-Marketing and outlined in his book UnMarketing: Stop Marketing. Start Engaging. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Scott now has over 94,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site. Scott say it’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
We asked Scott about this whole UnMarketing thing, and let him toss in a few laughs along the way. Seriously, if you don’t split a social media gut on this one you are either a unicorn, or a non-human form of protoplasm. Enjoy the show!
</itunes:summary>
		<itunes:keywords>Interviews</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/better-at-unmarketing-with-scott-stratten/</feedburner:origLink></item>
		<item>
		<title>Hello My Name is Scott Ginsberg</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/xzhuUEKjPb8/</link>
		<comments>http://todaymade.com/blog/hello-my-name-is-scott-ginsberg/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 00:48:19 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://betteratmarketing.com/?p=160</guid>
		<description><![CDATA[Scott Ginsberg has transformed wearing a nametag into a six figure enterprise. For an ongoing 3,946 days, he has worn a nametag every single day to make people friendlier. He is now the author of twelve books, including HELLO, my name is Scott, The Power of Approachability, and Make a Name for Yourself. Scott has been dubbed as &#8220;The Authority on Approachability,&#8221; and is ask to speak on the subject regularly. He has also worked as a consultant with some of the worlds largest companies. We talked with Scott about how wearing a nametag every day has change his life, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/08/ginsberg.mediaroom.jpg" alt="" title="ginsberg.mediaroom" width="288" height="414" class="alignright size-full wp-image-5812" /><br />
Scott Ginsberg has transformed wearing a nametag into a six figure enterprise. For an ongoing 3,946 days, he has worn a nametag every single day to make people friendlier. </p>
<p>He is now the author of <a href="http://www.hellomynameisscott.com/scotts-books">twelve books</a>, including <em>HELLO, my name is Scott</em>, <em>The Power of Approachability</em>, and <em>Make a Name for Yourself</em>. </p>
<p>Scott has been dubbed as &#8220;The Authority on Approachability,&#8221; and is ask to speak on the subject regularly. He has also worked as a consultant with some of the worlds largest companies.</p>
<p>We talked with Scott about how wearing a nametag every day has change his life, and his business. We also picked up a few tips on approachability, making better small talk, and Scotts writing routine. </p>
<p>You will definetally want to follow Scott on Twitter where he is a master at creating conversation. He also blogs regularly about approachability, business, and marketing <a href="http://www.hellomynameisblog.com/">on his blog</a>.</p>
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<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/xzhuUEKjPb8" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://todaymade.com/blog/hello-my-name-is-scott-ginsberg/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://todaymade.s3.amazonaws.com/podcasts/BBM/Mix_008.mp3" length="49989479" type="audio/mpeg" />
		<itunes:duration>0:52:11</itunes:duration>
		<itunes:subtitle>Learn how to meet more people, and become more approachable.</itunes:subtitle>
		<itunes:summary>
Scott Ginsberg has transformed wearing a nametag into a six figure enterprise. For an ongoing 3,946 days, he has worn a nametag every single day to make people friendlier. 
He is now the author of twelve books, including HELLO, my name is Scott, The Power of Approachability, and Make a Name for Yourself. 
Scott has been dubbed as “The Authority on Approachability,” and is ask to speak on the subject regularly. He has also worked as a consultant with some of the worlds largest companies.
We talked with Scott about how wearing a nametag every day has change his life, and his business. We also picked up a few tips on approachability, making better small talk, and Scotts writing routine. 
You will definetally want to follow Scott on Twitter where he is a master at creating conversation. He also blogs regularly about approachability, business, and marketing on his blog.
</itunes:summary>
		<itunes:keywords>Interviews</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/hello-my-name-is-scott-ginsberg/</feedburner:origLink></item>
		<item>
		<title>Generating Attention and Revenue With Jim Kukral</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/E3golhbA4ko/</link>
		<comments>http://todaymade.com/blog/jim-kukral/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 15:24:06 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://betteratmarketing.com/?p=152</guid>
		<description><![CDATA[Jim Kukral is a web marketer, speaker, customer evangelist, and online monetization expert. He is the author of the top selling book Attention! This Book Will Make You Money and a regular blogger at his website. He has time and time again taught his readers and his Fourtune 500 clients how to use attention-getting online marketing to increase their revenue. He has inspired many entrepreneurs to become true doer’s and leading online success stories. According to Jim, doers get what they want, and everyone else gets what they get. During the show, he shows us how a doer attitude will [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/07/jimk.jpg" alt="" title="jimk" width="288" height="414" class="alignright size-full wp-image-5810" /><br />
Jim Kukral is a web marketer, speaker, customer evangelist, and online monetization expert. He is the author of the top selling book <a href="http://attentionthebook.com">Attention! This Book Will Make You Money</a> and a regular blogger <a href="http://www.jimkukral.com/">at his website</a>. He has time and time again taught his readers and his Fourtune 500 clients how to use attention-getting online marketing to increase their revenue. He has inspired many entrepreneurs to become true doer’s and leading online success stories. </p>
<p>According to Jim, doers get what they want, and everyone else gets what they get. During the show, he shows us how a doer attitude will lead to online success. Jim believes, and appropriately makes the case, that attention can and does lead to revenue building opportunities. In the show we asked him how we can use tools like blogs and podcasts to generate attention and revenue. Jim provides many of his key’s to success, and a few entertaining anecdotes from his 16 year Internet marketing career.</p>
<p>You can follow Jim on <a href="http://twitter.com/jimkukral">Twitter</a> or read <a href="http://www.jimkukral.com/"> his blog</a> where he regularly teaches readers how to get more sales, leads &#038; publicity. You can also pick up his newest book titled <a href="http://www.amazon.com/dp/B00516HNT4/ref=as_li_ss_til?tag=affiliatemake-20&#038;camp=213381&#038;creative=390973&#038;linkCode=as4&#038;creativeASIN=B00516HNT4&#038;adid=1WG910E1NKH0NRYGK1CQ&#038;">How To Catch Happy</a>, his guide to catching the biggest fish of all. </p>
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<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/E3golhbA4ko" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://todaymade.com/blog/jim-kukral/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://todaymade.s3.amazonaws.com/podcasts/BBM/Mix_007.mp3" length="53034871" type="audio/mpeg" />
		<itunes:duration>0:55:19</itunes:duration>
		<itunes:subtitle>Attention! This Podcast Will Make You Money</itunes:subtitle>
		<itunes:summary>According to Jim, doers get what they want, and everyone else gets what they get. During the show, Jim gives us the key’s to online success, and shows us how a doer attitude will lead to attention and revenue.</itunes:summary>
		<itunes:keywords>Interviews</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/jim-kukral/</feedburner:origLink></item>
		<item>
		<title>Learning Authentic Helpfulness with Mark Schaefer</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/aZFhB7wjjHc/</link>
		<comments>http://todaymade.com/blog/learning-authentic-helpfulness-with-mark-schaefer/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 20:13:48 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://betteratmarketing.com/?p=142</guid>
		<description><![CDATA[Mark is a college educator and marketing consultant who fills the role of Chief Marketing Officer with companies too small to have a full-time marketing professional. He is also a regular blogger at his website businesses grow where he discusses marketing and social media. Mark is also the author of the recent book Tao of Twitter, which helps readers take the mystery out of Twitter. In the show, we asked Mark about how he has used his blog and Twitter to turn online connections into real-life, professional, relationships. Mark has mastered the art of connecting with people online and offline [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/06/Mark-W.-Schaefer.jpg" alt="" title="Mark-W.-Schaefer" width="288" height="414" class="alignright size-full wp-image-5808" /><br />
Mark is a college educator and marketing consultant who fills the role of Chief Marketing Officer with companies too small to have a full-time marketing professional. He is also a regular blogger at his website <a href="http://www.businessesgrow.com/">businesses grow</a> where he discusses marketing and social media. Mark is also the author of the recent book <a href="http://www.thetaooftwitter.com/">Tao of Twitter</a>, which helps readers take the mystery out of Twitter.</p>
<p>In the show, we asked Mark about how he has used his blog and Twitter to turn online connections into real-life, professional, relationships. Mark has mastered the art of connecting with people online and offline and some of the ways that he has made it happen just might surprise you. </p>
<p>You can follow <a href="http://twitter.com/#!/markwschaefer">Mark on Twitter</a> or read his blog where he helps <a href="http://www.businessesgrow.com/">Businesses Grow</a>. Be sure to pick up a copy of his insightful book and learn to master the <a href="http://www.thetaooftwitter.com/">Tao of Twitter</a> for Yourself. </p>
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<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/aZFhB7wjjHc" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://todaymade.com/blog/learning-authentic-helpfulness-with-mark-schaefer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://todaymade.s3.amazonaws.com/podcasts/BBM/Mix_006.mp3" length="39846107" type="audio/mpeg" />
		<itunes:duration>0:41:27</itunes:duration>
		<itunes:subtitle>Mastering the Tao of Twitter</itunes:subtitle>
		<itunes:summary>Mark is a marketing consultant who fills the role of Chief Marketing Officer with companies too small to have a full-time marketing professional. As the author of his recent book The Tao of Twitter, he helps his readers take the mystery out of Twitter.</itunes:summary>
		<itunes:keywords>social, media, web, 2.0, online, marketing, social, business, internet, marketing, consumer, age</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/learning-authentic-helpfulness-with-mark-schaefer/</feedburner:origLink></item>
		<item>
		<title>NASA, Tweetups, and Space with Stephanie Schierholz</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/Bv7c6hby7ss/</link>
		<comments>http://todaymade.com/blog/nasa-stephanie-schierholz/#comments</comments>
		<pubDate>Tue, 24 May 2011 09:28:47 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://betteratmarketing.com/?p=130</guid>
		<description><![CDATA[Stephanie is a NASA spokesperson and social media manager where she helps lead communications and public outreach efforts. As the leader of NASA’s social media activities, Stephanie helps manage over 200 NASA Twitter accounts, including the primary @NASA account which boasts well over one million followers. Stephanie also helps promote and coordinate the popular NASA Tweetup events which give Twitter followers the opportunity to go behind-the-scenes at NASA facilities. In the show, we talked with Stephanie about how NASA is using social media to promote space travel and all of the amazing things they accomplish each and every day. She [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/05/Schierholz-20110301_D3X24961.jpg" alt="" title="Schierholz-20110301_D3X24961" width="288" height="414" class="alignright size-full wp-image-5806" /><br />
Stephanie is a NASA spokesperson and social media manager where she helps lead communications and public outreach efforts. As the leader of NASA’s social media activities, Stephanie helps manage over 200 NASA Twitter accounts, including the primary <a href="http://twitter.com/#!/nasa">@NASA</a> account which boasts well over one million followers. Stephanie also helps promote and coordinate the popular NASA Tweetup events which give Twitter followers the opportunity to go behind-the-scenes at NASA facilities. </p>
<p>In the show, we talked with Stephanie about how NASA is using social media to promote space travel and all of the amazing things they accomplish each and every day. She also shares with us her expertise in managing a large social media program within a highly complex organization. We even asked Stephanie to share some of the keys to success for the popular NASA Tweetup events and how you can launch great Tweetups on your own. </p>
<p>You can <a href="http://twitter.com/#!/schierholz">follow Stephanie</a> on Twitter, and learn more about <a href="http://www.nasa.gov/connect">NASA’s Social Media efforts</a> on their website. For more information on the upcoming Tweetups, visit their <a href="http://www.nasa.gov/connect/tweetup/">Tweetup page</a> at Nasa.gov.</p>
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<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/Bv7c6hby7ss" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://todaymade.com/blog/nasa-stephanie-schierholz/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
			<enclosure url="http://todaymade.s3.amazonaws.com/podcasts/BBM/Mix_005.mp3" length="1" type="audio/mpeg" />
		<itunes:duration>0:46:58</itunes:duration>
		<itunes:subtitle>How NASA Uses Tweetups to Encourage Connection and Community</itunes:subtitle>
		<itunes:summary>Stephanie is a NASA spokesperson and social media manager. In the show, we talked with Stephanie about how NASA is using social media to promote space travel. She also shares with us her expertise in managing a large social media program within a highly complex organization. We even asked Stephanie to share some of the keys to success for the popular NASA Tweetup events and how you can launch great Tweetups on your own.</itunes:summary>
		<itunes:keywords>social, media, web, 2.0, online, marketing, social, business, internet, marketing, consumer, age</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/nasa-stephanie-schierholz/</feedburner:origLink></item>
		<item>
		<title>Social Media ROI with Olivier Blanchard</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/1tF2K026MnY/</link>
		<comments>http://todaymade.com/blog/social-media-roi-with-olivier-blanchard/#comments</comments>
		<pubDate>Wed, 11 May 2011 00:48:40 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://betteratmarketing.com/?p=119</guid>
		<description><![CDATA[Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media; and the Red Chair group, which delivers executive social media training worldwide. He is well known for his popular BrandBuilder blog, and his recent book Social Media ROI where he teaches us all how to gain more value from every dime we invest in social media. You can learn more about Olivier&#8217;s book, and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/05/olivier.jpg" alt="" title="olivier" width="288" height="414" class="alignright size-full wp-image-5802" /></p>
<p>Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages <a href="http://www.thebrandbuildermarketing.com/">BrandBuilder Marketing</a>, a brand consulting and marketing management firm that helps companies combine traditional and new/social media; and the Red Chair group, which delivers executive social media training worldwide. He is well known for his popular <a href="http://thebrandbuilder.wordpress.com/">BrandBuilder blog</a>, and his recent book <a href="http://www.smroi.net">Social Media ROI</a> where he teaches us all how to gain more value from every dime we invest in social media. </p>
<p>You can learn more about Olivier&#8217;s book, and download a free chapter at <a href="http://www.smroi.net">smroi.net</a>. You can also follow Olivier on Twitter at <a href="http://twitter.com/#!/thebrandbuilder">@thebrandbuilder</a>. </p>
<p>In the show we discuss what exactly Social Media ROI is and how businesses like yours can move towards getting more of it. Olivier shares his secrets and tips on developing a plan and measuring it properly for social media success.</p>
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<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/1tF2K026MnY" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://todaymade.com/blog/social-media-roi-with-olivier-blanchard/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
			<enclosure url="http://todaymade.s3.amazonaws.com/podcasts/BBM/Mix_004.mp3" length="43701145" type="audio/mpeg" />
		<itunes:duration>0:45:35</itunes:duration>
		<itunes:subtitle>What exactly is Social Media ROI?</itunes:subtitle>
		<itunes:summary>In the show we discuss what exactly Social Media ROI is and how businesses like yours can move towards getting more of it. Olivier shares his secrets and tips on developing a plan and measuring it properly for social media success.</itunes:summary>
		<itunes:keywords>social, media, web, 2.0, online, marketing, social, business, internet, marketing, consumer, age</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/social-media-roi-with-olivier-blanchard/</feedburner:origLink></item>
		<item>
		<title>The Social Business Analyst with Keith Privette</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/d1Uz0sUtu4Y/</link>
		<comments>http://todaymade.com/blog/keith-privette/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 11:40:48 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://betteratmarketing.com/?p=105</guid>
		<description><![CDATA[During the day Keith is a Senior Business Analyst Consultant, but the rest of the time, he is ‘The Social Business Analyst’. Literally, he is the the only Social Business Analyst. Google him &#8211; he owns it. Every day, business analysts like Keith analyze the design of businesses and organizations. BAs, as they are called, also assess business models and their integration with technology. Keith believes that they need to add another task to their extensive to do list, and that is social media. Keith has written extensively about what a Social Business Analyst looks looks like on his blog, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/04/Keith-Privette-large.jpg" alt="" title="Keith-Privette-large" width="288" height="414" class="alignright size-full wp-image-5798" /><br />
During the day Keith is a Senior Business Analyst Consultant, but the rest of the time, he is ‘The Social Business Analyst’. Literally, he is the the <em>only</em> Social Business Analyst. Google him &#8211; he owns it. Every day, business analysts like Keith analyze the design of businesses and organizations.  BAs, as they are called, also assess business models and their integration with technology. Keith believes that they need to add another task to their extensive to do list, and that is social media.</p>
<p>Keith has written extensively about what a Social Business Analyst looks looks like on <a href="http://keithprivette.com/">his blog</a>, and has become very active in the social media discussion using <a href="http://twitter.com/#!/keithprivette">Twitter</a> and some grass-roots efforts in <a href="http://keithprivette.com/tag/social-media-roi/">his own hometown</a>. In the show, we will ask Keith more about why he has decided to start writing his next job title and what the future is for social media on both the corporate and small business level.</p>
<div class="clear"></div>
<img src="http://feeds.feedburner.com/~r/BetterAtMarketing/~4/d1Uz0sUtu4Y" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://todaymade.com/blog/keith-privette/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://todaymade.s3.amazonaws.com/podcasts/BBM/Mix_003.mp3" length="28330552" type="audio/mpeg" />
		<itunes:duration>0:47:11</itunes:duration>
		<itunes:subtitle>What is a Social Business Analyst?</itunes:subtitle>
		<itunes:summary>During the day Keith Privette is a Senior Business Analyst Consultant, but the rest of the time, he is ‘The Social Business Analyst’. In the show, we will ask Keith why he wrote his next job title and what the future is for social media.</itunes:summary>
		<itunes:keywords>social, media, web, 2.0, online, marketing, social, business, internet, marketing, consumer, age</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	<feedburner:origLink>http://todaymade.com/blog/keith-privette/</feedburner:origLink></item>
		<item>
		<title>Learning to Ship Great Content with Andy Traub</title>
		<link>http://feedproxy.google.com/~r/BetterAtMarketing/~3/vUqlvhFCdEs/</link>
		<comments>http://todaymade.com/blog/andy-traub/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 15:07:48 +0000</pubDate>
		<dc:creator>Garrett Moon</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://betteratmarketing.com/?p=54</guid>
		<description><![CDATA[Andy is a guy that ships. He is the host of the awesome Linchpin podcast, and is a successful blogger and consultant, where he helps businesses grow by using technology and social media. We were introduced to Andy&#8217;s work through his Linchpin podcast where he has interviewed such guests as Dan Miller, the author of 48 Days to the Work You Love, and Alex Miles Younger, the Creative Director for Seth Godin&#8217;s Domino Project. Andy is definitely a Linchpin himself, and he does it all from Sioux Falls, SD where he lives with his wife and family. You can read [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://todaymade.com/blog/wp-content/uploads/2011/04/andylean2.jpeg" alt="" title="andylean" width="288" height="414" class="alignright size-full wp-image-5790" /></p>
<p>Andy is a guy that ships. He is the host of the awesome <a href="http://www.linchpinpodcast.com/">Linchpin podcast</a>, and is a successful blogger and consultant, where he helps businesses grow by using technology and social media. We were introduced to Andy&#8217;s work through his Linchpin podcast where he has interviewed such guests as Dan Miller, the author of <a href="http://www.48days.com/store/48daysbook/">48 Days to the Work You Love</a>, and Alex Miles Younger, the Creative Director for Seth Godin&#8217;s <a href="http://www.thedominoproject.com/">Domino Project</a>. </p>
<p>Andy is definitely a Linchpin himself, and he does it all from Sioux Falls, SD where he lives with his wife and family. You can read more about Andy, and see his blog at <a href="http://andytraub.com">andytraub.com</a>.</p>
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		<slash:comments>1</slash:comments>
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		<itunes:duration>1:05:48</itunes:duration>
		<itunes:subtitle>Andy is a guy that ships and wins.</itunes:subtitle>
		<itunes:summary>Andy is the host of the Linchpin podcast and is a technology and social media consultant from Sioux Falls, South Dakota. In this jam-packed, and practical, episode we asked Andy about his business and how his focus on shipping has led to his success.</itunes:summary>
		<itunes:keywords>Interviews</itunes:keywords>
		<itunes:author>Todaymade</itunes:author>
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