Better Baking Mixes

Marine Corps Birthday

2011-11-10T07:47:51-08:00

Please join me in wishing the United States Marine Corps a happy 236th birthday.

It's hard to believe that it's been 45 years since that warm night in June, 1966 when I arrived at the Marine Corps Recruit Depot in San Diego and was greeted by a group of drill instructions who, as I recall, didn't seem too happy to see me.

While Marine recruit training is an adventure I would not want to repeat, it was an experience I will never forget. I will always be proud to have earned the title of "Marine" and will be forever indebted to all past, present and future Marines who give true meaning to the words "honor", "courage" and "commitment".

Happy Birthday Marines! Semper Fi.

Harvest Festival Tickets

2011-10-06T18:55:42-07:00

We're pleased to announce the following winners of our random drawing for 18 pairs of tickets to the remaining Harvest Festival Shows:

Alexandria Matta
Ann Aprile
Glynn Shoquist
Bev Jacksich
Jamie Weiss
Janelle Capulli Johnson
Rebecca Hernandez-Powell
Linda Larson
Lois Harty
Loree Allen
Marianne Lynch
Martin Salazar
Monique Welland
Ruby Robles
Sharon Walsh
Maria Avalos
Trina Halfizi
Teresa Roiz

The tickets have been mailed and you should receive them in a few days. The remaining show dates are:

Ventura Oct 14-16
Del Mar Oct 21-23
San Mateo Nov 12-14
Sacramento Nov 19-21
San Jose Nov 26-28
Pomona Dec 3-5

We would like to thank all of you for participating in the raffle. We had hundreds of emails and hope to do similar promotions in the future.

See you at the shows!

The Las Vegas Market

2011-07-19T14:53:40-07:00

We're pleased to invite you to visit us in Booth C-0576-10 at the Las Vegas Market from August 1–5, 2011 at the spectacular new World Market Center. This show is rapidly becoming the premier West coast event for home furnishings and accessories as well as gift and gourmet items.

During the show we will be sampling our full line of award-winning, all natural scone mixes, including our new line of gluten-free scone mixes, as well as hand made lemon curd and imported English clotted cream.

Our products are available in distinctive 5-color retail boxes that are made with heavy weight paper board that resist shelf wear and provide height and volume in gift baskets. We also offer all of our baking mixes in 3 cost-effective sizes of foodservice packaging.

With the resurgence of home baking our gourmet baking mixes, either packaged or prepared, together with the wide variety of new gourmet housewares and kitchen gadgets, make great hostess gifts, party favors or additions to holiday gift baskets.

To assist in your Fall planning we're offering some great specials to give you the opportunity to incorporate Iveta products into your product mix:

1. Special, discounted cash and carry prices on individual boxes of scone mix (only at the show)

2. No minimum purchase requirement on wholesale orders placed at the show or online from now through August 5.

3. 10% off any prepaid wholesale order of $150 or more placed at the show or online (coupon code LV150) from now through August 5.

4. 20% off any prepaid wholesale order of $300 or more placed at the show or online (coupon code LV300) from now through August 5.

For additional information contact us at info@iveta.com.

Tip Jars Are Dangerous!

2011-03-14T11:48:43-07:00

A story recently appeared in the St Louis Riverfront Times which convinces me that our legal system is completely out of control.

Apparently a teenage boy made off with the tip jar from a local Starbucks. A 54 year old male customer in the store saw him take the tip jar and chased after him. A scuffle followed and the 54 year old man fell, hit his head on the pavement and died two days later.

The boy was caught, convicted and sentenced to a year in jail.

The father of the deceased man sued the boy for wrongful death and later settled out of court. I guess the kid didn't have enough money so the father sued Starbucks, arguing that they knew or should have known that tip jars are an invitation to theft and that Starbucks should have warned its customers of the potential danger of tip jars.

The plaintiff should be ashamed of himself for filing such an obviously frivolous suit against Starbucks and for trying to profit from the death of his son. The lawyer who filed the case against Starbucks should be dis-barred.

Enough is enough already!

Celebrate St. Patrick's Day

2011-03-12T14:51:14-08:00

We can’t think of a better way to celebrate St. Patrick’s Day than with some freshly-baked, Iveta Gourmet scones, real clotted cream and hand made lemon or key lime curd.

This week save 20% off the regular retail price of our traditional vanilla, golden raisin and currant scone mixes, clotted cream and hand made lemon and key lime curd.

Order now! Sale ends March 18, 2011. Free ground shipping in the US (lower 48 states only) with retail orders of $50 or more. Make your purchase at our cafe in Santa Cruz and enjoy a free beverage of your choice while you wait.

The Earthquake and Tsunami

The earthquake and tsunami were grim reminders of the devastating force of nature – in Japan and even here in Santa Cruz. Although we’re all struggling to get through these difficult economic times, watching the heartbreaking events unfold in Japan made everything else seem almost insignificant by comparison.

Please be generous with your purchases this week. We will be donating 20% of the proceeds from the sale to the American Red Cross.

We had the pleasure of working with the Red Cross last Spring on a fund raising event. It is a great organization whose volunteers are dedicated, professional and always there when they are needed.

So enjoy your St. Patrick’s Day. Wear some green, save some green and do a good deed. Maybe some of the luck of the Irish will rub off on you.

March Madness

2011-03-04T16:57:06-08:00

This year has given new meaning to the term March Madness.

The lunatic in Libya murders his citizens in a desperate attempt to continue his 40 year reign of terror . . . millions of people follow every tweet of the Kardashian sisters for reasons that defy explanation . . . legislators in Wisconsin and Indiana flee their states to avoid voting on controversial issues . . . politicians continue to make promises they can’t fulfill, spend money like there was no tomorrow and avoid dealing with the tough problems they were elected to solve . . . Charlie Sheen becomes a media darling for beating up women, trashing hotel rooms and embracing a lifestyle of booze, drugs and hookers . . . rumor mongering and pure greed keep pushing up the price of oil and other commodities . . . NFL owners and players can’t agree on how to share BILLIONS in revenues while the taxpayers who pay for their sports palaces can’t afford to buy a ticket . . . and the self-proclaimed experts on TV keep telling us how collective bargaining has made our education system better . . . how tax breaks and bailouts for the Wall Street crowd have saved the economy . . . and how the war in Afghanistan is making us safer at home.

And you thought March Madness was about college basketball?

So just calm down, relax and bake up a batch of Iveta Gourmet Ginger Scones. They will soothe your anger, ease your heartburn and make your day feel a whole lot better.

Order this week take 20% off our regular prices. If you’re a retail customer click here. Wholesale customers should click here. Order now! sale ends March 11.

Coffee, Italian Style

2011-02-02T11:04:39-08:00

Enjoy an authentic Italian coffee experience at Cafe Iveta in Santa Cruz.

Relax on our patio or join the converstaion at our coffee bar while you savor a coffee from Lavazza, one of the world's premier coffee roasters and the #1 coffee in Italy. Founded in 1895 by Luigi Lavazza, the man who originated the practice of coffee blending, this 5th generation family business produces some of the finest coffee blends on the market.

Stop in on your way to work (we're now open at 7:00 am), or join us for lunch or an afternoon break.

Cafe Iveta is located at 2125 Delaware Ave., in Santa Cruz CA, just off Swift Street and near Natural Bridges State Beach.

Honor Our Veterans

2010-11-07T14:50:03-08:00

November 11th is Veterans Day. As the politicians prepare for their photo ops, it’s important to remember that not one candidate in the recent election campaign – not one – discussed the war in Afghanistan.

How long must our sons and daughters fight and die in a war that the government won’t discuss, can’t explain, is unwilling to win and doesn’t know how to end? Our veterans deserve better.

* * *

This week, on November 10th, we also mark the birthday of the United States Marine Corps. For 235 years the Marines have faithfully answered the call to defend our freedom in every God-forsaken place on the planet. Their bravery is legendary; their accomplishments are historic; and their reputation as the most loyal, most feared, most revered and most professional fighting force in the world is well deserved.

Even President Obama recently observed that “. . . it’s true, freedom is not free, but the United States Marine Corps will pay most of your share.” I’m sure the Marines would not have it any other way.

Happy Birthday Marines. Semper Fi.

Harvest Festival Tickets

2010-08-21T18:49:41-07:00

We would like to thank the hundreds of people who participated in our drawing for Harvest Festival tickets. The winning names were selected by a random drawing and each winner will receive a pair of VIP passes good for free admission to any one of the 2010 Harvest Festival shows.

The lucky winners are: Mary Stamps; Vickie Kroneberger; Jane Eckert; Monique Weiland; Sharon Gomes; Kathy Fleshman; Renee Itaya; Robin Gannon; Brie Blackford; Shannon Souza; Julie MacDougall; Norma Stoliar; Jeannette Whelan; Jennifer Okano; Theresa Hanrahan; Karen Buckman; Kathy Nickelson; and Carol Vargas. The passes have been mailed and you should receive them in a few days.

Sign up for our email list, check out our web site, or visit our booth at the Harvest Festivals to take advantage of upcoming sales, promotional events and show specials.

Cafe News

2010-08-18T18:26:33-07:00

Our cafe is finally open and off to a good start. Check out the review today in the Santa Cruz Sentinel.