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press - Daily Candy's Lingerie Show & Tell

Between The Sheets@btslingerie.com (Between The Sheets) — Fri, 17 Feb 2012 20:37:45 -0600

This delectablely fresh spring hue has been one of the most popular colors of Come Out & Play since our launch its been featured in Brides, on ILOVEAGOOD, and now in Daily Candy and Whole Living! Some of the best boutiques in the country have snapped it up from Journelle, Derriere De Soie, Torso Lingerie, and coming soon to Pink Slip in Grand Central! In pale mint green with watermelon color bows its a taste of spring style for your top drawer!

press - Whole Living's Honorable Mentionables

Between The Sheets@btslingerie.com (Between The Sheets) — Fri, 17 Feb 2012 20:36:38 -0600

Styled by Anka Itskovich for Whole Living's March 2012 issue this spread features high fashion and eco-friendly options for your top drawer. Our Come Out & Play range is made from sustainably harvested beechwood crops and processed using a closed loop system which reduces its environmental impact vs other similar cellulose based fibers like bamboo. The resulting modal is incredibly soft and shares many properties of cotton like moisture wicking and breathability. The fabric is then knitted in a factory powered by renewable energy and shipped to us to make into delicate mentionables featured for this story. All of our product is cut and sewn in the garment center, by workers who are paid far fairer wages than their overseas counterparts and live in the same neighborhoods we do- and that's all mentionable indeed.

video - Phoenix teaser BTS lingerie photoshoot

Between The Sheets@btslingerie.com (Between The Sheets) — Sat, 28 Jan 2012 21:00:08 -0600

Just in time for Valentine's here is a teaser of the video for our Phoenix lingerie shoot, the new Airplay and Birds of Play ranges in motion have are even more alluring than in an editorial images... we hope you agree! Stay tuned for the full video with a lot more intimate looks behind the scenes at this photoshoot!

If you're wondering where this was shot make sure to check out our posts about the abandoned greenhouse and the rest of the shoot part 1 here and part 2 here.

xo
Layla and Josh

model: Jaime
photog: Joshua Verleun
video: Vincent F. Welch

events - Between the Sheets Lingerie's 1st SAMPLE SALE

Between The Sheets@btslingerie.com (Between The Sheets) — Fri, 27 Jan 2012 15:29:57 -0600

Don't blink - you read that right! After two years we're having our very first sample sale here in NYC where our lovely intimates are made. Internationally loved skincare brand VMV Hypoallergenics has a gorgeous boutique in Union Square and will be sharing in this day of pampering, because as you know lingerie is not just for those coupled up! Together we're hosting a day of stylish and sensual pleasures, so whether you are looking for the perfect shade of lipstick or moisturizer or lingerie to bring out your best inner glow we'll have you covered... or perhaps uncovered!

The devil's in the details so check out all the goodies to be had at the event:

VMV Hypoallergenics Union Square
Broadway btwn 16th and 17th st
Friday February 3rd from noon- 8pm
drinks from 5-8pm

FREE VMV Hypoallergenic lipstick with your BTS purchase
up to 75% off Between the Sheets Collection (panties for steal at $10, and lots of loungewear under $30!)
up to 30% off our basic and current fashion ranges like Well Played, Playdate, Birds of Play, and Airplay!
FREE BTS Collection Come Out & Play thong with purchase of $75 worth of VMV products or services!

Make sure to come early for the best selection of sizes and colors, but later in the evening there will be the added bonus of wine and treats! And of course get intimate with BTS founder and designer Layla!

valentine's gift guide - by Petra of Guilty Pleasures

Between The Sheets@btslingerie.com (Between The Sheets) — Thu, 26 Jan 2012 14:59:12 -0600

For many stories about dressing for Valentine's Day become more about putting on a character than honing down to your true self. Enter Petra of Guilty Pleasures, a savvy lingerista who helps us reflect on what it means to dress for your personality this holiday. Here at BTS we have always believed that dressing for yourself makes a woman shine brightest, and whether its on a special occasion like Valentine's or anyday that advice to stay true to you will resonate with many of our fans. So rather than pushing and pulling yourself into a coquettish number, perhaps the day can end by slipping into something a bit closer to home... like Between the Sheets. Without further ado some reflections on the matter from Petra, who certainly knows a thing or two about Guilty Pleasures like lingerie!

Here is a common element of Valentine’s Day: the lingerie blog post or brand campaign that describes in breathless terms precisely what sort of seductress a new intimate ensemble will transform you in to. You know the theme, with a little cash on the counter we can become Angelic in white, Demonic in black or perhaps the hungry prowling Huntress, savage in stripes or jungle spots, oh my. It is a fine and fair theme. Lingerie is, after all, transformative.

Pause with me a moment though before reaching for the plastic or into your special knickers drawer.

Precisely how much of a transformation do you really want to take on for your Valentine’s Day Big Night Out? Did your man fall in love with an Angel, a Devil or Huntress? Was he spellbound by a glittering garter belt and shimmering stockings? Did his eyes pop at your double-stuff push up bra? If so, wonderful, fine and fun for all, and please, by all means, doll up and carry on darling.

The truth for most of us though, is that your Valentine’s Date is likely already in love with the woman you are.

Today.

Let us put that woman first. Start by finding the Between The Sheets Personality that best suits you. Athlete or Coquette? Girl Next Door or Free Spirit? Sweetheart or Sophisticate? None of us fit perfectly into any one category, but I find this approach allows us to start from a very positive place: from our own self-images. Not from an exaggerated, photo-shopped hyper-sexual prototype. Not from a traffic-stopping billboard or 30 second “what is sexy” spot.

Start with you.

It is a fun exercise, I promise. Here is what I found. I feel as though I am a hybrid of Sophisticate. and Artist. I do have friends who would argue these claims, but they are not buying dinner on the 14^th, so let’s forget them for the moment.

For a sophisticated dinner date I would favor the sophisticated Airplay bralette and bikini set in a Valentine’s Day appropriate shade of wine or raspberry. Soft and romantic, comfy and touchable, light and alluring. Easy on, easy on the eyes, and easy to transition from for the Artistic parts of the evening.

Take a moment at the right moment. Suggest that your date might light a candle or two while you borrow the an old cliché and slip into something more comfortable. Perhaps the Airplay Babydoll strikes the correct artistic pose for the more intimate moments ahead.

You might feel as though your inner Vixen is welling up within you by then, and if so, this would be a fine moment for a quick change into the gorgeous Deco Lace Chemise in fiery red or refined ivory. The possibilities, while not quite endless are certainly endearing.

When you have a few precious moments to kill between now and Valentine’s Day (or any day, really) spend a little time playing around this way on BTS dressing your personality. Layla has a whole host of suggestions that will help show precisely that woman, you, in the best possible, most romantic and attractive light. With or without candle light. Suggestions that will help show you, the personality and the person that people have been falling in love with forever.

Make this the Valentine’s Day that you fight the urge to dress as an archetype of sensuality that may not be entirely you. Start with you. The true you. Dress the true you. Amplify the true you. And let that woman shine within the pretty things.

Be sure to wish Layla and Josh a wonderful Valentine’s Day too. They have been working awfully hard and could use a nice night off, yes?

Happy, loving Valentine’s Day to you and to the wonderful people who love you too.

You can find more lingerie news and reflection from Petra on Guilty Pleasures, and on twitter @GPlingerie

press - BTS in Maxim's Hometown Hottie's lingerie special edition

Between The Sheets@btslingerie.com (Between The Sheets) — Thu, 26 Jan 2012 14:16:43 -0600

Can you say Hottie?! Yes - we're talking about Maxim's famed Hometown Hotties - and this February just in time for Valentine's they've got a sizzling lingerie spread and our sexy little Airplay bikini is featured! You know fire needs air to stay alive... so keep the love aflame with a little Airplay! Look for new colors in this sheer mesh range coming this spring!

valentine's gift guide - by Holly of The Full Figured Chest

Between The Sheets@btslingerie.com (Between The Sheets) — Wed, 25 Jan 2012 18:03:57 -0600

You won't find lots of hearts and cupids flowering our site this month, because we remember what it was like to be single and resist the notion that lingerie is something to be enjoyed purely by those coupled up... But for the many suitors looking to find an appropriate gift we thought we'd address the shopping dilemma by offering some advice. The goal is to strike a note of romanticism and sensuality with an item that won't get you slapped in the face or thrown in the dog house for being obscene on what could have been a romantic evening. So to start you off on the right track we asked some savvy lingeristas to share their picks for the holiday.

Enter Holly of the Full Figured Chest, whose background in copywriting has led to a unique perspective on lingerie and its gift giving potential. Her knack for detail and ability to deliver what you "need to know" in a product description makes her perfectly suited for a lesson on what sort of lingerie a girl really wants... and that of course comes with the delightful side effect that you will be far more likely to see her in it!

When it comes to lingerie and Valentine’s Day, I’m a fan of taking the non-traditional route. It’s tempting to go pick up the nearest skimpy red teddy, but I encourage anyone buying for someone else (or even themselves) to look beyond the red haze that the holiday generates.

Lingerie really works as a gift when it taps into something essential about the person receiving the item. It’s more than just something sexy to slip on for a night; it’s about paying attention and knowing someone on a deeper level. And no matter what trends come and go, thoughtfulness and caring will never go out of style.

Knowing someone’s personality is one thing, but translating that into an item of lingerie can be tough. Luckily, this guide should serve as a handy cheat sheet. Here are six items that will appeal to various personality types from the luxurious and comfortable Between The Sheets collections.

The Loungewear Lover: Arabesque Sleep Tunic/Caftan

Even women who choose comfort over high fashion want to feel sexy on Valentine’s Day. Instead of making them dress up as someone they aren’t comfortable with, give them this simple and sensual tunic. Made out of silk and hand cut lace, it will provide comfort and coverage while revealing just enough skin. After the holiday, it can be used to sleep in, as a truly elegant beach cover up, or thrown over some jeans and a tank top as a very light shirt. After all, what’s better than multipurpose comfort in a sexy package?

The Trendsetter: Airplay Bodysuit Wine

This season was all about color, and that trend shows no sign of stopping. Mesh is equally all the rage, and has helped bring the underwear as outerwear trend to almost every runway. This bodysuit is sexy, breathable, and makes a great layering piece for the fashion lover in your life. The Wine color is my personal favorite, but you really can’t go wrong with any of the other electrifying color options.

The Athlete: Playdate Babydoll

If the woman you love lives to exercise, she’ll appreciate the Playdate collection. Made out of comfortable modal fabric and silk, this babydoll oozes sexuality without taking her too far out of her comfort zone. It can be worn by itself in private, or paired with jeans or the matching Well Played Yoga Pants. Either way, it displays toned arms and legs in a particularly beautiful way.

The Vintage Woman: Sheer Romance Dressing Robe Peach

If the woman you love can name at least five Fred Astaire movies and can tell you all the gory details of the feud between Olivia de Havilland and Joan Fontaine, this robe is for her. This long peach silk chiffon robe practically floats by itself, and the lace trim and delicate buttons take it over the top. She’ll feel like a classic starlet on the silver screen. To make it a gift she’ll remember forever, complete the look with these stunning “Highest Heel” Marabou slippers.

The Dress Lover: Arabesque Slipdress Navy

If lingerie lover you’re buying for is also a fan of dresses, this shaping slipdress makes an amazing Valentine’s Day gift. She’ll feel like a princess while she’s covered in 100% silk all day and won’t have to worry about any lumps or bumps under her favorite dresses. The cutout in the back adds sultriness, and it looks equally amazing as a layering piece or by itself. However she chooses to wear it, she’ll think of you each time she slips into it.

*You can read more from Holly on her blog The Full Figured Chest and follow her on twitter @FullFigureChest

press - BTS in Dlist magazine

Between The Sheets@btslingerie.com (Between The Sheets) — Wed, 25 Jan 2012 13:27:00 -0600

Check out this gorgeous spread in Dlist featuring some of our Birds of Play range... remember our lookbook with these looks paired down in the wild, well here's how you can doll them up for a titillating night in! Check out Dlist magazine's January issue for more on issuu now:

Open publication - Free publishing

event - BTS lingerie trunkshow at Pink Slip in Grand Central

Between The Sheets@btslingerie.com (Between The Sheets) — Wed, 18 Jan 2012 19:12:31 -0600

We're so excited for our first event in New York to be with Pink Slip in the exquisite historic Grand Central! Between noon and 8pm Thursday January 19th - they'll be offering 20% off purchases during the event and between 5-8pm there will be wine graciously provided by Grand Harvestto help soothe the weary traveler who will in all likelihood be a lucky one after they've picked up something sweet to take home!

We're thrilled to see our pieces sold so close to where they were born, just a short trip from the NY garment center we work in day after day, and Grand Central is hub we've passed through more times than we can count. If you're a tri-state commuter chances are you have passed through here on your journey's too, and if you pass through again make sure to check out Pink Slip in the Lexington Ave wing!

Here is just a little peek of Pink Slip's windows decked head to toe in Between the Sheets in preparation for the event!

left to right: Birds of Play bralette in shade under Playdate babydoll in shade, Birds of Play bralette and hiwaist in midnight.

left to right: Airplay bodysuit, Playdate robe over Birds of Play Babydoll and hiwaist, Airplay bralette and bikini with Layla L'obatti for BTS Arabesque velvet garter

Find Pink Slip on Facebook and Twitter @thePinkSlipNYC

video - Arabesque by Layla L'obatti for BTS featuring Susan Coffey

Between The Sheets@btslingerie.com (Between The Sheets) — Sun, 15 Jan 2012 20:18:32 -0600

We've been anxiously awaiting the moment when we could share this newest video of the Arabesque range featuring Susan Coffey with you, and finally that day has arrived! For this short fashion film we wanted to capture the mood and essence of the inspiration- Arabesque being both a term describing a ballet move and a form of art originating in the middle east. There is also always the exploration of seduction, here described by the designer Layla L'obatti as "the tease, the mirage, the blur..." The brief glimpses of her hands, her feet, her shoulder, all allude to the more provocative, seductive, and even vulnerable moments cut in between. We hope it leaves you with a breathelessness and and a longing, which at its heart is the feeling behind falling in love.

camera: Josh Verleun
edit: Vincent Welch
model: Susan Coffey
design & direction: Layla L'obatti