11 Reasons Why Marketing Plans Fail

BBarsanti — Mon, 22 Oct 2007 17:11:29 +0000

In this 15-minute podcast, Dave Swanson, Founder & Managing Principal of SwanDog Strategic Marketing discusses the most frequent reasons that written marketing plans fail.

Leveraging The Masters: What Financial Marketers Can Learn From Consumer Marketers

dswanson — Thu, 27 Sep 2007 15:21:11 +0000

In this conversation with First American Funds distribution head Frank Wheeler, SwanDog Strategic Marketing Founder & Managing Principal Dave Swanson identifies three important ways that financial marketers can put “consumer-marketing” disciplines to work in the B2B space. The discussion draws from Frank’s many years at Procter & Gamble before entering the financial space. 15 minutes

Beyond the Collateral » Podcast

11 Reasons Why Marketing Plans Fail

Leveraging The Masters: What Financial Marketers Can Learn From Consumer Marketers