tag:blogger.com,1999:blog-26843244191420874292011-07-07T21:03:03.054-07:00Web Analytics | Web Marketing | Business IntelligenceFranco Marsillachttp://www.blogger.com/profile/10321076849408461611noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2684324419142087429.post-42996114413456266842010-04-27T09:39:00.000-07:002010-04-29T09:41:12.115-07:002010-04-29T09:41:12.115-07:00<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_aSps3GwZG-k/S9KCOA0bc-I/AAAAAAAAAJo/AqosVI3y5aU/s1600/Megaphone.svg.med.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="175" src="http://4.bp.blogspot.com/_aSps3GwZG-k/S9KCOA0bc-I/AAAAAAAAAJo/AqosVI3y5aU/s200/Megaphone.svg.med.png" width="200" /></a></div><br /> <div style="text-align: justify;">We're leaving in a profusion of new web tools these days.</div><div style="text-align: justify;">Is not different to the web analytics area. How many tools did have you heard or saw?</div><div style="text-align: justify;">But we can see the most of web analytics tools are concentrated in collect quantitative data to our business.</div><div style="text-align: justify;">Rarely we have the oportunity to know what the people are thinking behind the numbers they help to increase or decrease. And&nbsp;if you are really curios about your customer behavior on your website you should be curios about their thoughts too.</div><div style="text-align: justify;">A good opportunity to all of us is the <a href="http://uservoice.com/">UserVoice</a> which provides a customer feedback tool, very simple and sofisticated at the same time.</div><div style="text-align: justify;">Look at the red label called "Feedback" at the left side of this blog. Clicking there, you will be taken to a forum area where you have the opportunity to leave comments and influence the directions of this blog with different ideas, suggestions and complaints if you want.<br /> This is a good example how to empower your visitors and customers and we know&nbsp;people like to perceive collaborative tools during the navigation.<br /> Now imagine the power of this knowledge in your website. In your hands.</div><div style="text-align: justify;">UserVoice can be very important to help identify more than the activity you see through your main analytics tool.<br /> But it is not all. The second stage is what you will do with this information and how will transform this in value to your business</div><div style="text-align: justify;">Remember, listen to your customers voice is a the best way to improve and have success in your business.<br /> Before leave, would you like to help my blog be better? Click on "Feedback"!</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2684324419142087429-4299611441345626684?l=beyondthemetrics.blogspot.com' alt='' /></div>Franco Marsillachttp://www.blogger.com/profile/10321076849408461611noreply@blogger.com0tag:blogger.com,1999:blog-2684324419142087429.post-81363610128845839452010-04-23T21:08:00.000-07:002010-04-26T09:02:02.464-07:002010-04-26T09:02:02.464-07:00<div class="separator" style="clear: both; text-align: center;"><br /> </div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_aSps3GwZG-k/S9Jjqvs96GI/AAAAAAAAAJY/NRpBgdmu9G4/s1600/what-we-think-latitude.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="283" src="http://4.bp.blogspot.com/_aSps3GwZG-k/S9Jjqvs96GI/AAAAAAAAAJY/NRpBgdmu9G4/s320/what-we-think-latitude.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /> </div>I'm just a begginer in the web analytics world, it's true...<br /> But in so little time, my experiences and readings have convinced me about the necessity of a minimun skills to the web analyst increases his chance of success in carreer such as in a web analytics program. They are 7 skills related to:<br /> <br /> <ol><li>Web Analytics tool - How does it works?</li> <li>Spreadsheet Editor - How can I take the best of it?</li> <li>Criteria - Which metrics refletc what I need to answer?</li> <li>Segmentation - Who? When? How? ???</li> <li>Contextualization - How is the business against the market?</li> <li>Analytics - What can I see trought the numbers?</li> <li>Communication - How the best way to communicate my insights?</li> </ol>In the next posts I will detaily write about each one. By the way, I recommend you take a look at "Web Analytics: an hour a day" of Avinash Kaushik, reading specifically the topic "Hire Great Web Analysts" on page 84.<br /> Below this, this two links about the same theme that could be helpful too:<br /> <ul><li><a href="http://hurolinan.com/index.php/2005/10/05/web-analyst-skill-set/">The web analyst's skills set - Hurol Inan</a>;</li> <li><a href="http://www.webanalyticsworld.net/2008/07/5-skills-to-help-you-become-better-web.html">5 skills to help you Become a Better Web Analytics Analist - Manoj Jasra</a>;</li> </ul>And you? What do you think about?<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2684324419142087429-8136361012884583945?l=beyondthemetrics.blogspot.com' alt='' /></div>Franco Marsillachttp://www.blogger.com/profile/10321076849408461611noreply@blogger.com0