Big Big Design Blog

A Peek Inside the Event Signage Process for AAAI-26

Allison Mathis — Fri, 15 May 2026 20:26:13 +0000

At Shift Collaborative, we’ve seen firsthand how design is the glue that makes an event cohesive. Great signage (large-scale print and digital) blends branding, logistics, and user experience. One of our favorite recent design projects was signage for our client AAAI, for the 40th annual AAAI Conference on Artificial Intelligence (AAAI-26) in Singapore.

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And That’s a Wrap!

Cynthia Closkey — Wed, 31 Dec 2025 14:00:00 +0000

Check out what we did in 2025!

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Think Local: Partnering with a Pittsburgh Creative Agency

Allison Mathis — Thu, 08 May 2025 16:03:04 +0000

Do you have a favorite bridge? Have you ever held your breath driving through the Fort Pitt Tunnel? Navigating Pittsburgh isn't just about following Google Maps; it's about understanding the flow, the shortcuts, and the potholes. Local understanding and shared history are the key to connection in our city. Learn how partnering with a Pittsburgh creative agency can help your marketing efforts.

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Women’s History Month: Heroines of Pittsburgh

Allison Mathis — Mon, 10 Mar 2025 19:10:09 +0000

This Women’s History Month, we’re celebrating some of Pittsburgh’s unsung heroines—activists, artists, educators, and scientists who may not be household names. Plenty of incredible women were instrumental in shaping the city we know and love today. Some fought for civil rights and social justice, others broke barriers in science and medicine, and many changed the art world forever. Without them, and women, Pittsburgh wouldn’t be the thriving, creative, and resilient city it is today.

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Trends that Stick: Creating Authentic Connections in Social Media

Shift Collaborative — Tue, 04 Feb 2025 14:12:04 +0000

Welcome to 2025, a year kicking off with turmoil in the world of social media New tools that seem to emerge on the daily, metrics added or removed, and who-knows-what happening next. The playbook is changing and you need to change with it. However, with challenges come opportunities. It’s your brand’s time to shine.

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Shift Projects: 2024 Rewind

Shift Collaborative — Fri, 03 Jan 2025 13:35:25 +0000

2024 was a year of bold moves, big wins, and unforgettable moments. We worked on so many memorable client projects last year. Now it’s time to step back and look at the highlights that showcase Shift projects from 2024.

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Thanksgiving Traditions, Gratitude, N’at

Allison Mathis — Tue, 26 Nov 2024 14:31:54 +0000

Thanksgiving is just around the corner, and we think traditions truly make the holiday special. There are so many traditions — family recipes passed down through generations, annual flag football games, and preparing for Black Friday to name a few. Everyone has an unique way of celebrating. Join us as we explore Thanksgiving traditions, Shift style.

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Stay Cyber-Safe During The Holidays

Cynthia Closkey — Thu, 21 Nov 2024 15:13:17 +0000

The holiday season is right around the corner, and unfortunately it’s ringing in an uptick in cyber attacks. Cybercriminals often take advantage of the holiday rush, knowing that teams are busy meeting deadlines or are out of the office celebrating. Anyone who receives emails is vulnerable to phishing and other types of cyber attacks, particularly […]

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Four steps for turning website visitors into customers

Cynthia Closkey — Wed, 13 Nov 2024 14:43:32 +0000

Have a lot of visitors to your website? Great! Let’s chat about site conversion. Do you know how many of those site visitors go on to buy your products or services? No? That’s not great. While the number of people visiting your site is important, the number of people taking action based on what they […]

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Women’s Small Business Month

Allison Mathis — Wed, 30 Oct 2024 13:57:00 +0000

October is National Women’s Small Business Month. Shift Collaborative is a women-owned business as certified by the Women's Business Enterprise National Council (WBENC). Let's shine a spotlight on the incredible contributions of a few women entrepreneurs across Pittsburgh.

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Solving Common Website Problems

Cynthia Closkey — Fri, 25 Oct 2024 19:31:32 +0000

Take the tale of Goldilocks, exploring the options in front of her and opting away from the extremes of too – too hot, too cold, too soft, too hard. (We’ll skip over the part of her waltzing into the nice home of bears and helping herself for now.) In the end she finds there’s a happy middle that works best.

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Transform Your Online Presence Like a Superstar

Allison Mathis — Fri, 30 Aug 2024 18:51:09 +0000

Imagine your website as a bustling concert venue—every click, every scroll, and every interaction is a performance that needs to go off without a hitch. Just like a chart-topping artist relies on feedback to fine-tune their show, your website thrives on insights from performance reports.
But where can you find great performance reports? Enter Looker Studio. Let’s dive into why using Looker to understand your website performance is a game-changer.

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