Big Picture Advertising

addictive partners with top Brazilian Mobile Agency

2011-02-18T18:15:18+00:00

We're very excited to announce a partnership with Pontomobi - the top mobile agency in Latam.

Read all about it on the addictive blog.

New Mary Meeker data on the addictive Mobile Fix

2011-02-11T16:42:27+00:00

The new Mobile Fix has new data from Mary Meeker and a preview of MWC

New Mobile Fix - Jan14

2011-01-14T19:23:39+00:00

Newest Mobile Fix: Integrating Online and Offline, Facebook, Video, and Quick Reads

Read it on the addictive blog - and sign up for the email version whilst you're there.

Morgan Stanleys Mary Meekers 10 questions - Video & Deck

2010-11-19T11:03:46+00:00

As well as the charts she shared we now have a video of the whole Mary Meeker presentation from web 2.0 on the addictive blog. 20 minutes well spent.

(btw - you can sign up for weekly email updates of the addictive Mobile Fix here)

10 Questions - More Mary Meeker Gold

2010-11-17T10:43:52+00:00

Morgan Stanley guru Mary Meeker presented a new deck at Web2.0 yesterday, using her great data to frame 10 questions every internet exec should ask and answer. As ever she nails the key questions - and mobile is central to this.

This thinking is central to what we are trying to do for our clients - help them seize the huge opportunity that mobile is delivering.

This is a must read - now posted on the addictive blog

Mobile Fix - November 5

2010-11-05T16:45:28+00:00

Now on the addictive blog, we look at facebook, location, money and content vs platform

More Mary Meeker Mobile Magic

2010-04-14T11:39:25+01:00

We've just added the must read deck from Morgan Stanley's guru Mary Meeker ( the keynote at the Google event earlier this week) to the addictive blog

It covers all things digital but has a heavy bias to mobile.

Real Time - Exchanges

2010-04-12T15:32:07+01:00

It's clear to me that any digital media ( PC or Mobile) will move to exchanges - it's just not possible to unlock the value of digital targeting through the age old media model of people talking to people.

Given the size of the PC world media market and its consequent sloth, I think mobile is most likely to drive this area.

One of the best thinkers on this space is Darren Herman and his latest post is well worth reading - as well as this white paper that Darren points to.

So far we have seen lots of action the sell side of mobile and we expect to see similar activity on the buy side - probably around the exchanges idea. We're very interested to people making movies in this space - please get in touch

Also posted on addictive

Mobile Fix - March 4

2010-03-04T16:57:17+00:00

The new Mobile Fix is now up on the addictive blog.

Mobile World Congress

2010-02-16T18:18:21+00:00

We're covering some of the bigger stories out of Barcelona on the addictive blog. As the mobile industry gather there for the big event - around 50000 delegates - we're seeing all the big players staking out there territory

In our view mobile is coagulating around a small number of key platforms that will dominate the next decade - on both mobile and on the PC web. In our opinion those platforms are Apple, Google/Android, Nokia and Microsoft - and the health and wealth of all the other players will depend on their relationship with these platforms. Which is why the operators and the other handset manufacturers are so keen to retain their current place in the pecking order.

For example Adobe Flash are really keen to be the write once run anywhere development platform - but until they sort a way of working with Apple they will struggle.

Facebook will continue to be a key player but with 100 million mobile users we expect them to start to flex their muscles before too long; they will remain platform agnostic but could we see them do an Apple/ Google and launch their own handset?

The operators are seeing their ondeck audience evaporate and are really keen to develop their relationships with their customers to prevent them morphing into dumb pipes - and it may be that their role in facilitating mobile advertising and content can prevent this?

Read our coverage here