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d="M143.2,3.3c2.7,0,3.8,0.4,4.8,1.1c1.2,1,1.8,2.5,1.8,4.1c0,1.6-0.7,3.2-1.7,4.1c-1.1,0.9-2.2,1.3-4.5,1.3h-2v5.5h-3.2V3.3H143.2z M141.6,11h1.9c0.7,0,1.5-0.1,2.1-0.4c0.6-0.3,1.1-1,1.1-2c0-1-0.5-1.7-1.1-2c-0.7-0.3-1.4-0.4-2.2-0.4h-1.8V11z" class="st0" data-v-04a54be9></path></g> <g data-v-04a54be9><path d="M153.2,3c0.8,0,1.5,0.7,1.5,1.5c0,0.8-0.7,1.5-1.5,1.5c-0.8,0-1.5-0.7-1.5-1.5C151.7,3.7,152.3,3,153.2,3L153.2,3z M153.2,3.3c-0.7,0-1.2,0.6-1.2,1.2c0,0.7,0.5,1.2,1.2,1.2c0.7,0,1.2-0.5,1.2-1.2C154.4,3.8,153.9,3.3,153.2,3.3L153.2,3.3z M153.3,3.6c0.3,0,0.6,0.1,0.6,0.5c0,0.1,0,0.3-0.3,0.4c0.1,0.1,0.2,0.1,0.2,0.4c0,0.3,0,0.3,0.1,0.4h-0.4c0-0.1,0-0.4-0.1-0.4c0-0.1,0-0.2-0.3-0.2H153v0.7h-0.4V3.6H153.3z M153,3.9v0.5h0.2c0.1,0,0.3,0,0.3-0.3c0-0.2-0.2-0.2-0.3-0.2H153z" class="st0" data-v-04a54be9></path></g></g></svg> <h1 data-v-a295e6be>four oh four</h1></div> <div class="video-container" data-v-a295e6be><video muted="muted" autoplay="autoplay" playsinline loop="loop" data-v-a295e6be><source 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data-v-20725991>Careers</h3></div> <div id="desktop-links" data-v-20725991><h2 id="approach-desktop" style="display:none;" data-v-20725991 data-v-20725991>Approach</h2> <h2 id="culture-desktop" style="display:none;" data-v-20725991 data-v-20725991>Culture</h2> <h2 id="careers-desktop" style="display:none;" data-v-20725991 data-v-20725991>Careers</h2></div> <h2 id="contact-heading" style="display:none;" data-v-20725991 data-v-20725991>Contact</h2></div> <div id="contact-expanded" style="display:none;" data-v-20725991 data-v-20725991><div class="addresses" data-v-20725991><a href="https://goo.gl/maps/PbiHvmScsrH2" target="_blank" rel="noopener" class="address-link" data-v-20725991><span class="icon-location" data-v-20725991></span> <h3 data-v-20725991>Brooklyn, NY</h3> <h4 data-v-20725991>(718) 222-0281</h4></a></div> <div class="mail-links" data-v-20725991><div class="content" style="display:none;" data-v-20725991 data-v-20725991><h4 data-v-20725991>General Inquiries</h4> <a href="mailto:info@bigspaceship.com" data-v-20725991><p data-v-20725991>info@bigspaceship.com</p></a></div> <div class="content" style="display:none;" data-v-20725991 data-v-20725991><h4 data-v-20725991>New Business</h4> <a href="mailto:biz@bigspaceship.com" data-v-20725991><p data-v-20725991>biz@bigspaceship.com</p></a></div> <div class="content" style="display:none;" data-v-20725991 data-v-20725991><h4 data-v-20725991>Press Inquiries</h4> <a href="mailto:press@bigspaceship.com" data-v-20725991><p data-v-20725991>press@bigspaceship.com</p></a></div></div></div></div> <div id="expanded-footer" data-v-20725991><div id="social" data-v-20725991><div class="addresses" data-v-20725991><!----></div> <div id="social-anim" style="display:none;" data-v-df6ab8d4 data-v-20725991 data-v-20725991></div></div> <div id="close-button" class="round-button" data-v-20725991><div id="close" style="display:none;" data-v-40c4eab9 data-v-20725991 data-v-20725991></div></div> <div class="tagline-container" 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d="M143.2,3.3c2.7,0,3.8,0.4,4.8,1.1c1.2,1,1.8,2.5,1.8,4.1c0,1.6-0.7,3.2-1.7,4.1c-1.1,0.9-2.2,1.3-4.5,1.3h-2v5.5h-3.2V3.3H143.2z M141.6,11h1.9c0.7,0,1.5-0.1,2.1-0.4c0.6-0.3,1.1-1,1.1-2c0-1-0.5-1.7-1.1-2c-0.7-0.3-1.4-0.4-2.2-0.4h-1.8V11z" class="st0" data-v-04a54be9></path></g> <g data-v-04a54be9><path d="M153.2,3c0.8,0,1.5,0.7,1.5,1.5c0,0.8-0.7,1.5-1.5,1.5c-0.8,0-1.5-0.7-1.5-1.5C151.7,3.7,152.3,3,153.2,3L153.2,3z M153.2,3.3c-0.7,0-1.2,0.6-1.2,1.2c0,0.7,0.5,1.2,1.2,1.2c0.7,0,1.2-0.5,1.2-1.2C154.4,3.8,153.9,3.3,153.2,3.3L153.2,3.3z M153.3,3.6c0.3,0,0.6,0.1,0.6,0.5c0,0.1,0,0.3-0.3,0.4c0.1,0.1,0.2,0.1,0.2,0.4c0,0.3,0,0.3,0.1,0.4h-0.4c0-0.1,0-0.4-0.1-0.4c0-0.1,0-0.2-0.3-0.2H153v0.7h-0.4V3.6H153.3z M153,3.9v0.5h0.2c0.1,0,0.3,0,0.3-0.3c0-0.2-0.2-0.2-0.3-0.2H153z" class="st0" data-v-04a54be9></path></g></g></svg> <h4 class="tagline" style="display:none;" data-v-20725991 data-v-20725991>A modern partner to ambitious brands</h4></div> <div id="footnote" style="display:none;" data-v-20725991><div id="left" data-v-20725991><span data-v-20725991>©2019 Big Spaceship LLC</span> <a href="http://www.digital.nyc/startup-collection/we-are-made-ny" target="_blank" rel="noopener" data-v-20725991>Made in NY</a></div> <div id="right" data-v-20725991><span id="privacy" data-v-20725991>Privacy</span> <span id="terms" data-v-20725991>Terms</span></div></div></div></div></div></div></div><script>window.__INITIAL_STATE__={"workTransition":{"direction":"slide-fade-left"},"menuButtonTransition":{},"splashTransition":true,"isMobile":false,"showMenu":true,"navigation":{"type":"carousel","context":{"length":8,"active":0},"expanded":false},"iris":{"color":"#ea4235","expanded":false,"isClosed":true},"work":{"items":{"moments-of-play":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5lDbQsKvduISiie2qCY4q4","type":"Entry","createdAt":"2018-06-04T20:43:51.897Z","updatedAt":"2018-07-13T16:53:05.459Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"Moments of Play","tagline":"To drive renewed interest in casual mobile games, Big Spaceship partnered with Google Play to take over a laundromat in NYC’s East Village with gaming 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GooglePlay","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F29Tior7eruI8Gmuq2WG8cU\u002Ff47ea802a933c41389566e7cfd0ec48b\u002Fclientlogo_all_s_GooglePlay.svg","details":{"size":3229,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_GooglePlay.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":1}},"services":["Strategy","Design","Social","Analytics","Production"],"articleHeading":"## moments of play\n#### STRATEGY &bull; DESIGN &bull; SOCIAL &bull; ANALYTICS &bull; PRODUCTION\nTo drive renewed interest in casual mobile games, Big Spaceship partnered with Google Play to take over a laundromat in NYC’s East Village with gaming kiosks, gaming-themed decor, and free prizes for lucky laundry-goers.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F272614962\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### Assignment\nIn Q4 2018, Google Play wanted to rekindle an often-overlooked audience segment by focusing on a portfolio of casual games. To connect players with these titles, we designed kiosks featuring key art and friendly characters, inviting fans, press, and influencers to #PlaytoPay.\n\n### Objective\nConnect Google Play with the larger casual gaming audience,to beat benchmarks for buzz generated by the client’s prior experiential marketing efforts, and to counteract a stigma that views mobile games as negative time wasters by highlighting their ability to offer a meaningful moment of escape.\n\n### Execution\nFor an entire weekend, we turned a regular NYC laundromat into a completely immersive mobile gaming experience. From the washers to the walls, the entire space was transformed through game-inspired decor. Guests were able to explore a variety of instagrammable installations, gameplay stations, and even given the chance to win custom game-themed prizes.\u003Cbr\u003E\n\u003Cbr\u003E\nThe catch? This laundromat didn’t take cash—visitors had to Play to pay.\u003Cbr\u003E\n\u003Cbr\u003E\nWhether they were interested in an Angry Birds baked good, custom Play headphones, or even a full service wash-and-fold, visitors simply needed to complete a few in-game accomplishments to claim their reward.  Brand ambassadors were on hand to help teach game mechanics, offer guidance, and even snap a few photos of guests with their favorite characters.\u003Cbr\u003E\n\u003Cbr\u003E\nBefore we even opened our doors, we reached out to New York City based gaming influencers to spread the word and invite their followers to join the fun. We saw high engagement on our announcement post and behind-the-scenes photos shared on social media.\u003Cbr\u003E\n\u003Cbr\u003E\nBy transforming an unexpected and mundane location like a Laundromat, we reminded people that any routine moment—even laundry day—can be totally transformed by simply adding Play.\n\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F272614890\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F272614907\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F272614915\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### Results\nThe Play to Pay Laundromat drove positive interactions between attendees and the featured games, as well as Google Play’s brand assets and ambassadors. We observed the most social activity on Friday, but attendance grew steadily over the weekend, with participants on Sunday earning the most prizes. This event outperformed client expectations, and drove many participants to actually download the titles they tried."}},"the-boston-ballet":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"55JTjfCHvyuGI8KYkMueeu","type":"Entry","createdAt":"2016-11-08T22:15:12.878Z","updatedAt":"2018-06-27T21:38:54.531Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":72,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"design on pointe","tagline":"We revamped the Boston Ballet’s digital presence to create a modern web experience with all the elegance and grace of the iconic institution.","slug":"the-boston-ballet","isSplash":false,"overlay":true,"order":18,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"4vKJNimLBCmCeYEIY6UQga","type":"Asset","createdAt":"2017-04-03T18:35:03.720Z","updatedAt":"2017-04-03T18:35:03.720Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"BOSBAL_HEROslim","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F4vKJNimLBCmCeYEIY6UQga\u002F842f01bc4a1deffb5c55515f5c86b655\u002Fslim_bb.mp4","details":{"size":2750704},"fileName":"slim_bb.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"See more","externalCallToActionLabel":"Visit The Site","externalCallToActionLink":"https:\u002F\u002Fwww.bostonballet.org","color":"#F0792A","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6Xh0piRUSAuM4ogm8oaqYc","type":"Asset","createdAt":"2017-03-23T14:51:38.777Z","updatedAt":"2017-06-05T23:03:26.820Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"BOSBAL_Index","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F6Xh0piRUSAuM4ogm8oaqYc\u002F01523ecd721218dddd08de0bc1404211\u002F1394389_10152476538092607_8150881652047297617_n.jpg","details":{"size":30336,"image":{"width":960,"height":611}},"fileName":"1394389_10152476538092607_8150881652047297617_n.jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2BcZZsWvC44okusWiEuE4i","type":"Entry","createdAt":"2016-11-08T22:16:26.607Z","updatedAt":"2017-08-23T21:31:48.310Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Boston Ballet","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5dhg2Aaxb264o8kiIUuOmm","type":"Asset","createdAt":"2017-06-08T16:42:17.526Z","updatedAt":"2017-06-08T16:42:17.526Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo bostonballet w2-01","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F5dhg2Aaxb264o8kiIUuOmm\u002F2f8adb3ccf7c872dd69cb07a21827b4b\u002Fclientlogo_bostonballet_w2-01.svg","details":{"size":3320,"image":{"width":93,"height":57}},"fileName":"clientlogo_bostonballet_w2-01.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6PYOMGt4oE4IKcCk2YyGSO","type":"Asset","createdAt":"2017-06-08T16:46:37.205Z","updatedAt":"2017-06-08T16:46:37.205Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo bostonballet s2-01","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F6PYOMGt4oE4IKcCk2YyGSO\u002F2ac02e94ca40814fd48f3ade73c7b130\u002Fclientlogo_bostonballet_s2-01.svg","details":{"size":3758,"image":{"width":93,"height":57}},"fileName":"clientlogo_bostonballet_s2-01.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6PYOMGt4oE4IKcCk2YyGSO","type":"Asset","createdAt":"2017-06-08T16:46:37.205Z","updatedAt":"2017-06-08T16:46:37.205Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo bostonballet s2-01","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F6PYOMGt4oE4IKcCk2YyGSO\u002F2ac02e94ca40814fd48f3ade73c7b130\u002Fclientlogo_bostonballet_s2-01.svg","details":{"size":3758,"image":{"width":93,"height":57}},"fileName":"clientlogo_bostonballet_s2-01.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":12}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## the ballet company of the future\n#### Web Development &bull; System Design &bull; UX &bull; Branding\nBoston Ballet came to us to redesign their web presence to bring the ballet experience to life and encourage engagement. We built a user-friendly site that integrated a refreshed design language that put engaging content front and center.","article":"![BosBal CaseHero](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F21KXmJgjIQKimgqcmU2Wu8\u002Fc7feab5115820f01a8e0479ce5a8afd4\u002FBosBal_CaseHero.png)\n\n### background\nThe Boston Ballet had an out of date digital presence that was difficult to navigate and transact and didn’t encourage exploration. With an outdated purchase path, multiple departments needing to be represented (most critically, the Box Office, Development, and School), and over 100 new features to implement, this build presented formidable technical challenges.\n \n### goal\nThe goal was to encourage web visitors, especially casual ticket buyers, to explore and make it easier for them to buy tickets and classes, as well as make donations. To create an identity and website designed to live on for many years and a strategy that would make rich and engaging content the centerpiece of the site.\n \n### strategy\nWe wanted to smartly move casual ticket buyers up the commitment pyramid. We determined a design aesthetic and language were needed that would bring to life four key pillars of the institution: Artistic Breadth, Uncompromising Excellence, Openness & Inclusion, and Youthful Energy.\n \n### execution\nThrough design explorations in collaboration with the client, we developed an aesthetic expressing emotion and movement while being direct and straightforward when information had to be surfaced quickly and easily understood.\n\nTo address the need for teams within the Boston Ballet (box office, school, fundraising) to have the ability to easily update information, we designed a modular system.\n\nIntegration with the pre-existing CRM was a top priority.  Multiple access points and streamlined connections to the purchase pathway gave people a consistent experience from the content side of the site to checkout.\n\n"}},"voteirl":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"mz9FpCOq3IUkMmSuEoIou","type":"Entry","createdAt":"2017-06-08T21:10:59.684Z","updatedAt":"2018-07-13T16:53:20.587Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"getting out the vote","tagline":"Calling on the YouTube community to put down their phones & vote in real life.","slug":"voteirl","isSplash":false,"overlay":true,"order":8,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"7hABUWtXMcE4WUe0oOo6oi","type":"Asset","createdAt":"2017-06-08T16:23:27.392Z","updatedAt":"2017-06-08T20:24:25.242Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"locale":"en-US"},"fields":{"title":"voteirl","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F7hABUWtXMcE4WUe0oOo6oi\u002Fb7aa6189a7af36a29045ad9830ffd9f1\u002Fyoutube-__voteirl-slide.mp4","details":{"size":2175707},"fileName":"youtube-__voteirl-slide.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"see more","externalCallToActionLabel":"watch video","externalCallToActionLink":"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=VpDpDF3oees","color":"#ea4235","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"33LIOaE85Oi26muyCsYy2o","type":"Asset","createdAt":"2017-06-08T15:50:14.773Z","updatedAt":"2017-06-08T15:50:14.773Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"VoteIRL Index","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F33LIOaE85Oi26muyCsYy2o\u002F948c3c829e7ab4262699842f15a5a8d8\u002FVoteIRL_Index.png","details":{"size":1793137,"image":{"width":1500,"height":763}},"fileName":"VoteIRL_Index.png","contentType":"image\u002Fpng"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6ek5urQlEIcMuIkc8k0kaS","type":"Entry","createdAt":"2017-02-13T17:07:31.997Z","updatedAt":"2017-08-23T21:32:21.974Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"YouTube","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6DHO5M6xLUgG6ymKKUCuoW","type":"Asset","createdAt":"2017-02-13T17:07:23.638Z","updatedAt":"2017-02-13T17:07:23.638Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"YouTube White","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F6DHO5M6xLUgG6ymKKUCuoW\u002F82ec4244c2a21099da725aa1b6503ad0\u002Fclientlogo_youtube_w.svg","details":{"size":2521,"image":{"width":501,"height":209}},"fileName":"clientlogo_youtube_w.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"GfQGS4nE6AUqqIqmW4SsW","type":"Asset","createdAt":"2017-02-13T17:07:02.583Z","updatedAt":"2017-02-13T17:07:02.583Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"YouTube Slate","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002FGfQGS4nE6AUqqIqmW4SsW\u002F87b5d7f47722ef5920aa6657ef0fe6bb\u002Fclientlogo_youtube_s.svg","details":{"size":2524,"image":{"width":501,"height":209}},"fileName":"clientlogo_youtube_s.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"4oAbJX5VK8Gaww48gk2Cis","type":"Asset","createdAt":"2017-02-27T17:55:23.371Z","updatedAt":"2017-02-27T17:55:23.371Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s Youtube","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F4oAbJX5VK8Gaww48gk2Cis\u002Fe4c425ee4e72b4a255bfb8a2735a2d11\u002Fclientlogo_all_s_Youtube.svg","details":{"size":2314,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_Youtube.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":2}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## vote in real life\n#### FILM &bull; SOCIAL CONTENT &bull; CONTENT STRATEGY &bull; INFLUENCERS\nThe YouTube community is famous for organizing movements. And yet, despite this digital activism, they’re the least likely demographic to vote in a presidential election. In 2016, we set out to change that in one minute and thirty four seconds.","article":"#### Case Study: #VoteIRL\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F196485324\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nKnowing that the US Presidential Election would be a major cultural moment in 2016 and that voter turnout had decreased to abysmal levels. YouTube wanted to help spark change and empower the voices of YouTubers & celebrities, along with the millennials who follow them.\n \nYouTube’s objective was to increase the levels of new voter registration and election day turnout for the 2016 election. We aimed to reach 50% of U.S. millennials.\n\n - Only 1 in 3 millennials voted in 2012.\n - In 2016, 50% of unregistered voters were millennials.\n - 2016 is the first election where millennials will outnumber baby boomers.\n\n### strategy\nTo define YouTube’s unique role in driving young voter turnout, we looked for insights in three key areas: the YouTube community, the elections landscape, and cultural trends. We saw that there were already YouTubers, with thousands to millions of young fans, who deeply cared about the elections. Given the increasingly negative tone of the elections season, we saw an opportunity to empower those YouTubers and use them as catalysts to spark turnout in a positive way.\n \nThrough social listening we found a +34% MoM increase in negativity & voter fatigue in months before election, creating an opportunity for a more lighthearted voting message. Along with that, adding a social challenge call-to-action, we could create a sense of urgency and action.\n \nUtilizing influential YouTubers and celebrities we developed a light-hearted, challenge-oriented message during two key moments: National Registration Day and Election Day to create a movement that socialized the vote.\n\n### results\nOver 211 unique videos were created by top YouTubers and celebrities, including the Rock, Cher, Ryan Seacrest, Conan O’Brien, The Chainsmokers and more. The results of which were over 11 million combined views and over 1.7 billion impressions."}},"hbs-agency-evolved":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2k2K5vbrIwqsuK2ayOaAWo","type":"Entry","createdAt":"2016-11-08T22:02:39.141Z","updatedAt":"2018-10-18T16:24:21.761Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":62,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"agency evolved","tagline":"Our culture is so unique that the top business schools and companies in the world study us. Just ask Harvard Business School -- we’ve been the subject of two of their cases studies.","slug":"hbs-agency-evolved","isSplash":false,"overlay":true,"order":23,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"277g4pcm208QeuOyoOGgo2","type":"Asset","createdAt":"2017-06-06T17:31:49.530Z","updatedAt":"2017-06-06T17:31:49.530Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"officeintrocompressed","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F277g4pcm208QeuOyoOGgo2\u002F0dbb73e16c8b7d219ee16ceae003f456\u002Fofficeintrocompressed.mp4","details":{"size":7863739},"fileName":"officeintrocompressed.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"See more","externalCallToActionLabel":"The Case Study","externalCallToActionLink":"http:\u002F\u002Fwww.hbs.edu\u002Ffaculty\u002Fpages\u002Fitem.aspx?num=51220","color":"#EA4235","showInIndex":false,"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"4Z97OAZsjKosia4uUm8UMG","type":"Entry","createdAt":"2016-11-08T21:04:35.965Z","updatedAt":"2017-01-23T23:05:06.066Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Harvard Business School","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3F4BOE6fpSs26G204aoaq2","type":"Asset","createdAt":"2017-01-23T23:04:43.445Z","updatedAt":"2017-01-23T23:04:43.445Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"HBS_Stacked_White","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F3F4BOE6fpSs26G204aoaq2\u002Fd9bf2c20d289cbe7f1c3683f51631b9c\u002Fclientlogo_harvard_w-1.svg","details":{"size":4569,"image":{"width":93,"height":18}},"fileName":"clientlogo_harvard_w-1.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3hJdstRtTqkImgAuIKoA0m","type":"Asset","createdAt":"2017-01-23T23:05:01.940Z","updatedAt":"2017-01-23T23:05:01.940Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"HBS_Stacked_Slate","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F3hJdstRtTqkImgAuIKoA0m\u002F0f0acb78e820ec06b974fe55e1f279cb\u002Fclientlogo_harvard_s-1.svg","details":{"size":4569,"image":{"width":93,"height":18}},"fileName":"clientlogo_harvard_s-1.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Technology","Social","Analytics","Data Science","Production"],"articleHeading":"## big spaceship 101\n#### CASE STUDY &bull; PRESS &bull; CULTURE\nPeople and companies from all over the world study the way we do business.","article":"### it's who we are\nWe’re different. In a good way. That’s why after 16 years in business, and six years since their last case study on us, the Harvard Business School came back to see what we’ve been up to. In that time we’ve seen the industry change and have adapted along with it. We’ve consciously grown in number, and have expanded the type of work we take on. We’ve transformed from a production-house, to a relationship business focused on working with our client partners to solve a range of challenges. In all, we’ve used these last six years to position ourselves for the next 16 and we’re just getting started.\n\n##### CASE STUDIES \n- [Big Spaceship, Ready To Go Big?](http:\u002F\u002Fwww.hbs.edu\u002Ffaculty\u002FPages\u002Fitem.aspx?num=36894)\n- [Big Spaceship, The Evolving Agency](http:\u002F\u002Fwww.hbs.edu\u002Ffaculty\u002FPages\u002Fitem.aspx?num=51220)"}},"bloomberg-news":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2ZJxImqAHKK4WSQgQkUeE4","type":"Entry","createdAt":"2018-02-14T15:46:12.269Z","updatedAt":"2018-10-18T16:23:53.539Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"the new news","tagline":"We combined the speed of Twitter with the trusted reporting of Bloomberg to completely reinvent the news model.","slug":"bloomberg-news","isSplash":false,"isNews":false,"overlay":true,"order":7,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"644inLlSWQ0UWwmyUGKySW","type":"Asset","createdAt":"2018-01-11T17:59:43.298Z","updatedAt":"2018-01-11T17:59:43.299Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"Bloomberg bss","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F644inLlSWQ0UWwmyUGKySW\u002F89492197c77cfc4b7a3452e9a5f518fe\u002FBloomberg_bss.mp4","details":{"size":3516811},"fileName":"Bloomberg_bss.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"see more","color":"#ea4235","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2gXgzSxRSQEUUyekgCm8q8","type":"Asset","createdAt":"2018-01-11T17:51:33.994Z","updatedAt":"2018-01-11T17:51:33.994Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"tic toc square cropped (1)","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F2gXgzSxRSQEUUyekgCm8q8\u002F0fe2b80a2c2ba4e25d6af98bae7a09c9\u002Ftic_toc_square_cropped__1_.jpg","details":{"size":896599,"image":{"width":1075,"height":1075}},"fileName":"tic_toc_square_cropped (1).jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"7JKqkVPtRuQsACGeWWuKMm","type":"Entry","createdAt":"2018-01-11T17:45:07.361Z","updatedAt":"2018-01-25T21:43:33.642Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Bloomberg","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"30eDEmYC48IO0AyWy02aqo","type":"Asset","createdAt":"2018-01-11T17:41:41.128Z","updatedAt":"2018-01-11T17:41:41.128Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"Bloomberg White","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F30eDEmYC48IO0AyWy02aqo\u002F75b6e380caf570ecb401bba9dc84817a\u002FBloomberg_White.png","details":{"size":12910,"image":{"width":2000,"height":371}},"fileName":"Bloomberg_White.png","contentType":"image\u002Fpng"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"w8JcLZgWM888EICGkWg8K","type":"Asset","createdAt":"2018-01-11T17:42:07.033Z","updatedAt":"2018-01-11T17:42:07.033Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"Bloomberg Grey","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002Fw8JcLZgWM888EICGkWg8K\u002F415133c66d298f2c07c09ba644565905\u002FBloomberg_Grey.png","details":{"size":13187,"image":{"width":2000,"height":371}},"fileName":"Bloomberg_Grey.png","contentType":"image\u002Fpng"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"w8JcLZgWM888EICGkWg8K","type":"Asset","createdAt":"2018-01-11T17:42:07.033Z","updatedAt":"2018-01-11T17:42:07.033Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"Bloomberg Grey","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002Fw8JcLZgWM888EICGkWg8K\u002F415133c66d298f2c07c09ba644565905\u002FBloomberg_Grey.png","details":{"size":13187,"image":{"width":2000,"height":371}},"fileName":"Bloomberg_Grey.png","contentType":"image\u002Fpng"}}},"featured":false}},"services":["Strategy","Design","Technology","Data Science","Production"],"articleHeading":"## the new news\n#### PRODUCT DESIGN &bull; CONTENT STRATEGY &bull; DATA MODEL\nWe combined the speed of Twitter with the trusted reporting of Bloomberg to completely reinvent the news model.","article":"#### Case Study: Tic Toc by Bloomberg\n![Bloomberg hero2 (1)](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F5GUeHEU6I0UCWKEkK0sakm\u002Fa2ac085a96d473af9289f95340df794e\u002FBloomberg_hero2__1_.jpg)\n\n### Assignment\nReinvent the way news is covered and consumed. In an age of partisan echo chambers, 24-hour cable networks and shadowy spam bots, it’s become impossible to keep up with the news in a fast, efficient, and verified manner. We partnered with Bloomberg to solve this problem and create a new approach to the news that gives viewers the facts they need, in the format they want, with speed, clarity, and accuracy.\n\n### Objective\nReinvent the news with a new model that combines the speed and interactivity of Twitter with the trusted reporting and real-time verification capabilities of Bloomberg.  \n \n### Execution\n\u003Cp\u003ETogether with Twitter and Bloomberg, Big Spaceship created not just a new product, but an entirely new approach to the news&mdash;one that lives exclusively on Twitter, live 24 hours a day. Grounded in a series of short flexible segments and supported by a real-time verification system that only Bloomberg could provide, our new model brings unprecedented transparency and immediacy to a format that was in desperate need of reinvention.\u003C\u002Fp\u003E\n\n### Results\nTBD. Bloomberg will debut the first-ever global, social and live 24\u002F7 breaking news network on Twitter on December 18th, 2017."}},"ready-set-stream":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"21odgl4oKQiUCU2IuOSCy6","type":"Entry","createdAt":"2018-06-22T19:11:49.731Z","updatedAt":"2018-07-13T16:53:00.064Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"Ready, Set, Stream","tagline":"We launched YouTube's gaming centric platform by appealing directly to a devoted audience. ","slug":"ready-set-stream","isSplash":false,"isNews":false,"overlay":true,"order":5,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"4OquAeuOkMWauaE8GgEsw8","type":"Asset","createdAt":"2018-06-22T19:48:47.579Z","updatedAt":"2018-06-22T19:48:47.579Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"YT GAMING Compressed","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F4OquAeuOkMWauaE8GgEsw8\u002F0d9eca764bc4fa69906fda8e36af0d2c\u002FYT_GAMING_Compressed.mp4","details":{"size":1780351},"fileName":"YT_GAMING_Compressed.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"see more","color":"#ea4235","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"AioJVrwJhuGuGC2aGuQSk","type":"Asset","createdAt":"2018-06-22T19:25:31.337Z","updatedAt":"2018-06-22T19:25:31.337Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"yt-gaming","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002FAioJVrwJhuGuGC2aGuQSk\u002F0dd4003f164e56113dbe7ef97c6b31c4\u002Fyt-gaming.jpg","details":{"size":36391,"image":{"width":1280,"height":800}},"fileName":"yt-gaming.jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6ek5urQlEIcMuIkc8k0kaS","type":"Entry","createdAt":"2017-02-13T17:07:31.997Z","updatedAt":"2017-08-23T21:32:21.974Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"YouTube","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6DHO5M6xLUgG6ymKKUCuoW","type":"Asset","createdAt":"2017-02-13T17:07:23.638Z","updatedAt":"2017-02-13T17:07:23.638Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"YouTube White","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F6DHO5M6xLUgG6ymKKUCuoW\u002F82ec4244c2a21099da725aa1b6503ad0\u002Fclientlogo_youtube_w.svg","details":{"size":2521,"image":{"width":501,"height":209}},"fileName":"clientlogo_youtube_w.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"GfQGS4nE6AUqqIqmW4SsW","type":"Asset","createdAt":"2017-02-13T17:07:02.583Z","updatedAt":"2017-02-13T17:07:02.583Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"YouTube Slate","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002FGfQGS4nE6AUqqIqmW4SsW\u002F87b5d7f47722ef5920aa6657ef0fe6bb\u002Fclientlogo_youtube_s.svg","details":{"size":2524,"image":{"width":501,"height":209}},"fileName":"clientlogo_youtube_s.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"4oAbJX5VK8Gaww48gk2Cis","type":"Asset","createdAt":"2017-02-27T17:55:23.371Z","updatedAt":"2017-02-27T17:55:23.371Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s Youtube","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F4oAbJX5VK8Gaww48gk2Cis\u002Fe4c425ee4e72b4a255bfb8a2735a2d11\u002Fclientlogo_all_s_Youtube.svg","details":{"size":2314,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_Youtube.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":2}},"services":["Strategy","Social","Analytics","Data Science"],"articleHeading":"## Ready, Set, Stream\n\n#### SOCIAL CONTENT &bull; CONTENT STRATEGY &bull; PRODUCTION &bull; DATA SCIENCE\n\nAfter five years as their social agency of record, YouTube approached us to launch their premiere destination for gaming content. Our remit? To use our social, cultural and gaming expertise to capture the heart of gamers. \n\n","article":"### Video:\n\n\u003Ciframe width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fl-qLhz51G0Q\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### Assignment:\nIn 2015, Twitch owned online streaming in the gaming community’s eyes. Facing monopolistic competition, how could YouTube prove that its Gaming product and community was a worthy alternative? \n\n### Objective:\nJust before E3, YouTube prepared to roll out YouTube Gaming, a desktop and mobile app built for the gamer community, and a social presence to connect with their burgeoning community. Our role was to launch the product with the right content, influencers, and partnerships to make the inaugural run a smashing success—and to create a brand voice that would ensure that our community saw YouTube as a savvy gamer. \n\n### Execution: \nTo win over a traditionally cynical audience, we grew the brand organically, striking the right tone with fan-favorite content created by our team of hardcore gamers. We supplemented our drumbeat content with surprise and delight activations, sending dedicated YouTube creators geeky gifts to tease the product launch, tweeting out spontaneous portraits of our most prominent users, and challenging other gaming brands to Smash Bros tournaments.\n\nAhead of launch, we identified some of the most beloved gaming-related creators on YouTube. Our priority wasn’t just to feature the biggest names in gaming, but highlight up-and-coming talent as well. We allowed a few of them to take over our account during the event, and featured them in our photos and videos posted that week. We also partnered with gaming media giants like IGN and GameSpot to host exclusive live streams from the showfloor.\n\n### Results:\nThe steps we took to build a community from the ground-up far surpassed our lofty expectations. \n\n@YouTubeGaming became both the fastest-growing and most engaged gaming-related handle that year, by a wide margin. The momentum began with our announcement post, that led to a record-breaking first day on Twitter. Within 24 hours of launching, our follower count rocketed to 105K without sponsored posts. Our launch video reached an audience of 90% gamers, and performed 5X higher than relevant content by our competitors. The @YouTubeGaming twitter page drove over 18.9K clicks to YouTube Gaming app downloads across iOS and Android platforms. \n\n"}},"lets-do-brunch":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"7ITuGyuIwgCEqa8G2A08YS","type":"Entry","createdAt":"2016-11-08T22:15:27.199Z","updatedAt":"2018-06-27T21:38:54.537Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":30,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"let’s do brunch","tagline":"Our daily newsletter serving up everything on the Internet, for the 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chobani w","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F3iu0Pub24U68Sg2KSW24Sg\u002Ffecdf779a131dee63d7dbb569cb930cf\u002Fclientlogo_chobani_w.svg","details":{"size":2085,"image":{"width":123,"height":27}},"fileName":"clientlogo_chobani_w.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"55ihpc3N4QGkaQAoMGwOCC","type":"Asset","createdAt":"2017-04-03T16:20:30.104Z","updatedAt":"2017-04-03T16:20:30.104Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo chobani s","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F55ihpc3N4QGkaQAoMGwOCC\u002Fcbb5b6f1a1553ad718a20cc1ad32e25e\u002Fclientlogo_chobani_s.svg","details":{"size":2091,"image":{"width":123,"height":27}},"fileName":"clientlogo_chobani_s.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3PUb4jwjpYcU6y8YSw40EI","type":"Asset","createdAt":"2017-03-30T19:53:50.115Z","updatedAt":"2017-03-30T19:53:50.115Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s chobani","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F3PUb4jwjpYcU6y8YSw40EI\u002Fafb816c1e7a5a3917294b7c828536a29\u002Fclientlogo_all_s_chobani.svg","details":{"size":2031,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_chobani.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":21}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## at work at home\n#### BRAND STRATEGY &bull; PRODUCT STRATEGY &bull; WEB APPLICATION &bull; USER EXPERIENCE\nAs Chobani’s digital agency of record, we provided solutions for a wide variety of business challenges. In 2012, we embarked on our biggest challenge yet: helping the brand maintain its culture of friendliness and transparency as it quickly grew from a startup to nearly 3,000 employees.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F85972098\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nJust a few years ago, Chobani was a small yogurt startup. Back in those days, founder Hamdi Ulukaya would often spend time at the upstate New York factory, working on the floor and offering words of inspiration to his small but dedicated team. It was easy—his office was right there. Since then, the company has grown into a billion-dollar organization with employees on three continents. They were proud to see the world enjoying their yogurt, but they missed the informal, open communication of the old days.\n\n![Chobani Home 001](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F7acKo9s0eIWEak40aSqO0M\u002F72deeb80287a06c8ed5a6082093eeb3a\u002FChobani_Home_001.png)\n\nWe knew how much Hamdi wanted to avoid the trap of bland, uninspiring communication many growing companies fall into. We also know a thing or two about maintaining connections in the workplace, so Chobani asked us for help.\n\nChobani Home was truly a cross-department project, including leaders from Chobani’s IT, HR, marketing and communications teams.\n\n\u003E Home allows the entire workforce—from factory to board room—to collaborate and share essential information about the company.\n\nWe began by isolating three specific goals. First, we needed to give Chobani leadership an intimate, immediate way to communicate—with the whole company or a targeted few. Second, we needed to provide all Chobani employees with a personal tool for exploring their rapidly evolving company. Finally, we aimed to cut down on email and encourage real-time social communication across the entire workforce. The output was a one-of-a-kind platform allowing the entire workforce—from factory to board room—to connect, collaborate and share immediate, essential information about the company.\n\n##### Here’s how we did it.\n### learn to behave like your audience\nEighty percent of Chobani employees don’t work at a desk. They’re on their feet in the factory, or in trucks transporting yogurt around the country, or in the lab developing new products and flavors. These were our users and we needed to learn everything about them; we couldn’t just rely on corner office “stakeholder interviews.”\n\n\u003E We embedded a research team at the plant in Norwich, NY and distributed over 1,600 paper surveys to production teams around the world.\n\nWe embedded a research team at the plant in Norwich, NY and distributed over 1,600 physical surveys to production teams around the world. We reviewed onboarding materials and interviewed dozens of workers to map employee experiences. We were thrilled to learn how remarkably tech-savvy the Chobani workforce is. Most of them have smartphones and use social media every day. This directly influenced our decision to create a cutting-edge mobile platform.\n\n![Chobani Home 005](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F3b0IMfb8MgmQqyWAsKcqc2\u002F5301cd02aa9f640de420e903cd2b10d9\u002FChobani_Home_005.png)\n![Chobani Home 003](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F58nPM9FXXOue2ycIi8WAam\u002F4b5b69a1d816d3a4d98a7bf5d45d593c\u002FChobani_Home_003.png)\n\n### review prototypes, not comps\nWe know a cycle of flat design reviews can be a disaster in terms of both effectiveness and timing. For this project it made sense to forgo the comps and build an interactive prototype right out of the gate. Instead of time-consuming meetings and PSD revisions, we made constant updates to the prototype, and everyone felt more confident making decisions based on something they could use and not just observe. Our friends at Chobani had something they could test out on their own time and show to colleagues for validation.\n\n\u003E For each cycle, we went from whiteboard to prototype in about three days.\n\nBefore touching any screens, we started by creating an interaction system and UI style guide. This gave an abstract sense of what the experience would feel like, including visual elements like colors, buttons and typography, as well as interaction patterns and design principles. Every decision was intentional, and having these elements established up front allowed us to quickly translate a new idea from sketch to prototype.\n\n![Chobani Image 02](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F3cx8ajQl3WMkSAW2SoYkY2\u002F1675b396b27869ae14ac9132726d2cb0\u002FChobani_Image_02.png)\n\nTo determine the information architecture and content specifications, we held several rapid sketching sessions with the designers and front-end and back-end developers in the room together. This required a high level of trust between client and agency, but we kept the team small and moved fast. For each cycle, we went from whiteboard to prototype in about three days.\n\n### perfecting a small set of core features\nThanks to our extensive research and collaborative workflow, we quickly identified which features would satisfy both business needs and user needs. We built the product to prioritize these elements, but left enough flexibility for future growth and iteration. Below, we’ve highlighted a few of the most significant features.\n\n##### CUSTOMIZE THE NEWS FEED\nNot everyone needs (or wants) to see every single company update. We designed the news feed so leadership could choose how to target their posts: to the whole company or just a specific department or location. This protects employees’ time by only displaying relevant posts. At the same time, it encourages them to explore and discover what’s going on in other Chobani locations or departments—but only when they want to.\n\n![Chobani Home News](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F12KMQ77Yw4msOoqaywIWay\u002F807ae1b825e474a3cc78e1afe7517818\u002FChobani_Home_News.png)\n\n##### SEARCH FOR ANYTHING\nChobani Home’s robust search functionality makes it easy for users find anything they’re looking for, from a colleague’s email address to a news post from last month.  Anyone can find anyone else in the company, along with their photo, location and contact info (and favorite Chobani flavor, of course).\n\n![Chobani Home Search1](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F7JLmLeVfd6UiI6kYQqmmQK\u002Fcb06a349fa4f7a18fac09bb2f43b390d\u002FChobani_Home_Search1.png)\n\n##### PUBLISH WITH EASE\nTo create the publishing interface, we worked with several Chobani departments to determine what categorization labels would be most useful. Many were simple improvements on communication methods Chobani was already using (like paper newsletters and email blasts). We drew inspiration from behaviors on Tumblr, one of the simplest publishing platforms available. We built a fully customized publishing system so the team at Chobani doesn’t need to use a complicated back-end CMS to post a message. All they need to do is sign in and click the “New Post” button.\n\n![Chobani Home Publish](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F58rZT1KFn2G4OYMCkkkYOs\u002Fdaf3a1797a98f282959218cc71d5cd0b\u002FChobani_Home_Publish.png)\n\n### create the anti-org-chart\nOne of our big goals was finding a way to show relationships between individuals and departments, even if those people weren’t in the same office and may have never met. Sounds like an org chart, right? We knew that wouldn’t work, because Chobani doesn’t have a traditional siloed organizational structure. It’s an organic ecosystem with various interconnected teams and processes. So we created an organization map and rolled it out to the entire company. It makes every employee feel like a human with a face, a location and a role in Chobani’s larger story.\n\n### built for modern browsers\nOur research proved the need to take a mobile-first development approach (duh). To get more specific, we had a conversation with our Chobani partners and confidently agreed we didn’t want to build for archaic browsers. Chobani is a technology-forward company, and we decided it would be better to encourage employees to update old browsers rather than support IE 8 or below.\n\n\u003E100% of the content is accessible and elegant from anywhere.\n\nAs a result, Chobani Home delivers a fast, flawless and contemporary experience. Mobile users don’t see a bare-bones version of the desktop: 100% of the content is accessible and elegant from anywhere. This was crucial to delivering our promise of clear, comprehensive, and transparent communication to all Chobani employees.\n\n### safe and current\nChobani has employees in ten locations and four countries. International regulations of collecting and classifying employee data aren’t easy, but we knew it was essential that all employees enjoy the same user experience. We worked with Chobani’s IT department to protect sensitive information while still providing an easily-updated CMS that will safely scale with Chobani’s growing global workforce. Once a day the system checks for new hires and deactivated accounts. Whenever a new employee joins the company, they are immediately given a profile and the ability to see what’s going on—whether it’s around the corner or in Amsterdam. Chobani uses a Microsoft tech stack, so we built a seamless integration between Chobani Home, ADP and the rest of their existing services.\n\n![Chobani Home Statistics](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F50FiFIN2UocOcCqoQYMIui\u002F111aaec80580572f659299371701a5ac\u002FChobani_Home_Statistics.png)"}},"do-what-you-cant":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2XCAxrnhcs2mEsKUE4seqk","type":"Entry","createdAt":"2017-03-21T21:45:01.249Z","updatedAt":"2018-06-27T21:38:55.391Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"do what you can’t","slug":"do-what-you-cant","isSplash":false,"overlay":false,"order":12,"color":"#3582EA","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"21akuFk792SsM0kG8QQuOQ","type":"Asset","createdAt":"2017-03-23T15:20:36.252Z","updatedAt":"2017-06-05T23:18:54.719Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"RIO_Index","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F21akuFk792SsM0kG8QQuOQ\u002F8fc6b843ca68cdd20ce8abf6cef69f66\u002Fla-sp-us-new-zealand-soccer-20160803-311.jpg","details":{"size":349295,"image":{"width":2048,"height":1152}},"fileName":"la-sp-us-new-zealand-soccer-20160803-311.jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1vT1JLUH60uQSqQOccKkSM","type":"Entry","createdAt":"2016-11-01T17:27:22.275Z","updatedAt":"2017-03-30T20:10:27.321Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Samsung Mobile","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"JjJhfUWoQSqWaAM6asmIi","type":"Asset","createdAt":"2016-11-08T22:17:36.464Z","updatedAt":"2016-11-08T22:17:36.464Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"samsung_white","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002FJjJhfUWoQSqWaAM6asmIi\u002F3c23b28e44550b7268156a325677831a\u002Fsamsung_white.svg","details":{"size":4867},"fileName":"samsung_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5aL2KRrBrUsgwW4sWG2oUO","type":"Asset","createdAt":"2016-11-08T22:17:32.314Z","updatedAt":"2016-11-08T22:17:32.314Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"samsung_slate","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F5aL2KRrBrUsgwW4sWG2oUO\u002Fea8d90c9e61b04942d6ab74893807866\u002Fsamsung_slate.svg","details":{"size":4684},"fileName":"samsung_slate.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Social","Analytics","Production"],"articleHeading":"## do what you can't\n#### SOCIAL STRATEGY &bull; CONTENT STRATEGY &bull; FILM PRODUCTION &bull; CONTENT PRODUCTION\nAs premium partner of the Rio Olympics in 2016 we joined Samsung to develop real time content around the games and athletes. Highlighting the stories of the ones who overcame all odds to compete in Rio.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F192543585\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n"}},"drivers-ed-plus":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5EUyoL4PQccKca2w0W00cq","type":"Entry","createdAt":"2016-11-01T17:36:17.237Z","updatedAt":"2018-06-27T21:38:54.388Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":63,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"driver’s ed plus","tagline":"We built an app from the ground up for BMW to put their in-house experts in the pockets of every BMW owner.","slug":"drivers-ed-plus","isSplash":false,"overlay":true,"order":20,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6XOqFyX1Yc4uMOEqqiYmQw","type":"Asset","createdAt":"2017-04-03T22:24:26.378Z","updatedAt":"2017-04-03T22:24:26.378Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"BMW_HEROslim","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F6XOqFyX1Yc4uMOEqqiYmQw\u002F63764aebfb89b738e8861580db534396\u002Fslim_bmw.mp4","details":{"size":2350543},"fileName":"slim_bmw.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"See more","externalCallToActionLabel":"Get the app","externalCallToActionLink":"http:\u002F\u002Fwww.bmwgeniusapp.com\u002F","color":"#3582EA","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"32uJXlF0He6MewsAQsSo2K","type":"Asset","createdAt":"2016-11-08T22:18:29.599Z","updatedAt":"2017-06-05T23:27:26.891Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"BMW_CarHome","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F32uJXlF0He6MewsAQsSo2K\u002F1478e3f8460e0c8fab3e623d74ce9c1d\u002FCar_Home.jpg","details":{"size":236668,"image":{"width":1600,"height":800}},"fileName":"Car_Home.jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1xBjccn1JSeYM4S00SqeeE","type":"Entry","createdAt":"2016-11-01T17:30:11.264Z","updatedAt":"2017-08-23T21:36:50.431Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"BMW Genius","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1kyc4d4Jc0kiKSm64sksUY","type":"Asset","createdAt":"2016-11-08T22:19:31.255Z","updatedAt":"2016-11-08T22:19:31.255Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"bmw_white","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F1kyc4d4Jc0kiKSm64sksUY\u002F51e933ae6b296dec19f7c8819442e8df\u002Fbmw_white.svg","details":{"size":2678},"fileName":"bmw_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"kDtRyTaQucGUyc0qmsU8s","type":"Asset","createdAt":"2016-11-08T22:19:37.498Z","updatedAt":"2016-11-08T22:19:37.498Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"bmw_slate","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002FkDtRyTaQucGUyc0qmsU8s\u002F60cda686758fe7d41bfe92e0ed573430\u002Fbmw_slate.svg","details":{"size":2312},"fileName":"bmw_slate.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"j5hNB5i6L6mUaqwUCEswY","type":"Asset","createdAt":"2017-02-27T16:41:37.639Z","updatedAt":"2017-02-27T16:41:37.639Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"bmw s","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002Fj5hNB5i6L6mUaqwUCEswY\u002F1e2964cb7c4ce7dac9aa4b9c2c5fd068\u002Fclientlogo_bmw2_s.svg","details":{"size":2710,"image":{"width":271,"height":274}},"fileName":"clientlogo_bmw2_s.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## the ultimate app experience\n#### Product Design &bull; UX &bull; Web App Development &bull; Content Strategy &bull; Prototyping\nThe BMW Genius App is the mobile component of the nationwide BMW Genius Everywhere program. The program aims to transform the conventional customer service model and extend the relationship between drivers and the BMW Genius team.","article":"#### Case Study: BMW Genius\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F89439686\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nBMW recognized that many functionality and vehicle feature questions could be addressed more quickly and easily through an informational tool, freeing up BMW Geniuses (customer service reps) to provide relationship based support, human interaction and hands-on instruction.\n\n### goal\nTo empower BMW owners to answer vehicle-related questions on their own. \n\n### strategy\nWe identified the emotional line at which BMW owners preferred a self-directed digital experience to answer functionality and feature related questions versus a personal experience with a BMW Genius.\n\n![BMW_CarHome](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F32uJXlF0He6MewsAQsSo2K\u002Fd9cef5f75fd83d94669a361e2c734c6b\u002FCar_Home.jpg)\n\n![BMW_FeatureIndex](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F623U9bs932go8qkku6U4K\u002F3a10069171c1c1f966f39a10a52df628\u002FFeature_Index.jpg)\n\n![BMW_Features](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F2oO8IrzlmEeyUQcEwWuYeU\u002Ffc41de469400e1e3e2016f27836eb4ab\u002FFeatures.jpg)\n\n### execution\nWe created our own BMW Genius team with representatives from every agency discipline, using a rapid iterative process with a fully functional prototype at its center. We ultimately built an application that was adaptable and easy to maintain while providing the superior user experience BMW owners expect, no matter their technical abilities.\n\n![BMWGEN_CaseHero](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F3TCxLZUxZSuwsmSIWWuo0e\u002Fc8215faabe4ca16de8a3250b2953bfeb\u002FBMWGEN_CaseHero.png)"}},"hervoiceismyvoice":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6yY5XCxhhmq0Su2AouG8ec","type":"Entry","createdAt":"2018-02-14T15:46:13.171Z","updatedAt":"2018-06-27T21:38:55.346Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"#hervoiceismyvoice","tagline":"To celebrate International Women’s Day, we did what YouTube has always done: let women speak for 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Since 2005 YouTube has been a place where many women have found their voice and it’s those voices that make YouTube what it is today. For International Women’s Day YouTube wanted to celebrate women’s contributions in a way that would show solidarity and inspire women to express themselves.\n\n### Objective\nUse International Women’s Day as a time to remind women that their voice is a powerful one and that the world is listening. Encourage women to spread this message via YouTube as well as other social platforms including Twitter and Facebook.\n\n### Execution\nFor two days, YouTube was solely dedicated to celebrating female voices, using the platform and social channels to share the message with the hashtag #HerVoiceIsMyVoice. To build momentum behind this moment, YouTube called on the global community to share videos of women who inspire them and whose voices speak for them. Developed in collaboration with Big Spaceship, #HerVoiceIsMyVoice is anchored by a short video celebrating inspiring female voices, including: Malala Yousafzai, Lilly Singh, Ellen DeGeneres, Em Ford, Dina Tokio, Issa Rae, Condoleeza Rice, Yuya, Bilingirl Chika, and Amena Kin.\u003Cbr\u003E\n\u003Cbr\u003E\nIn addition to the video, YouTube and Big Spaceship created a slate of content to deliver their call to action - for the global community to share videos of women who inspire or speak to them personally and using the hashtag #hervoiceismyvoice.\n\n#### Hero Film\n\u003Ciframe width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FcbmOKDvoW6k?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen\u003E\u003C\u002Fiframe\u003E"}},"donating-voices-for-free-speech":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1VTapaqJqAAO0EamYeA4mq","type":"Entry","createdAt":"2018-02-14T15:46:11.943Z","updatedAt":"2018-06-27T21:38:55.329Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"Donating Voices for Free Speech","tagline":"We rallied voices across the world to speak up for free speech and help Greenpeace continue to stand up to powerful corporate 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w","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F5vCwU2VI7SKGMgkUi8QEuC\u002F0cf25a943b6fef9f1bf0e7852f40605c\u002FGreenpeace_w.png","details":{"size":13941,"image":{"width":900,"height":149}},"fileName":"Greenpeace_w.png","contentType":"image\u002Fpng"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2fTKYFvK0Ug42QcqGuOIcG","type":"Asset","createdAt":"2018-01-12T15:21:06.317Z","updatedAt":"2018-01-12T15:21:06.317Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"Greenpeace-s","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F2fTKYFvK0Ug42QcqGuOIcG\u002F6318b4375de4e977dc723f27d2c6ccd2\u002FGreenpeace-s.png","details":{"size":14139,"image":{"width":900,"height":147}},"fileName":"Greenpeace-s.png","contentType":"image\u002Fpng"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"12FxDaRVFscYyUAEIAGoEA","type":"Asset","createdAt":"2017-05-31T18:46:27.922Z","updatedAt":"2017-05-31T18:46:27.922Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s-Greenpeace","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F12FxDaRVFscYyUAEIAGoEA\u002Fa6b5ea4a67eae174ad13922fd2b1c23e\u002Fclientlogo_all_s-Greenpeace.svg","details":{"size":10485,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s-Greenpeace.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":9}},"services":["Strategy","Design","Social","Production"],"articleHeading":"## donating voices for free speech \n#### FILM &bull; SOCIAL CONTENT &bull; CONTENT STRATEGY &bull; INFLUENCERS\nWe rallied voices across the world to speak up for free speech and help Greenpeace continue to stand up to powerful corporate interests.","article":"#### Case Study: Greenpeace\n\u003Ciframe width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FDL6IVz39qIs?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### Assignment\nFacing staggering lawsuits that would set a dangerous precedent for voices of opposition everywhere, Greenpeace needed to get the word out. They needed a campaign that could mobilize people around the globe to speak up in defense of Greenpeace and everyone’s right to free speech.\n\n### Objective\nSave Greenpeace and show corporations seeking to stifle free speech that the people will not stand for such practices.\n\n### Execution\nOur Voices are Vital was a campaign that served not only as a bold rally cry, but a powerful tapestry of voices. Anchored by a film that showed the true power of free speech and the many people that depend on it, we also created a first of its kind initiative that allowed Greenpeace supporters to literally donate their voices to the cause. As the voice donations amassed, they unlocked new contributions from renowned actors, artists and activists that helped supercharge the global outpouring of support.\n\n#### Hero Film\n\u003Ciframe width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FczK-XhNf82M?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen\u003E\u003C\u002Fiframe\u003E"}},"dogs-of-bigspaceship":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"4AqK5IaPraqiOEIiEKWOue","type":"Entry","createdAt":"2017-12-21T21:47:03.339Z","updatedAt":"2018-06-27T21:38:54.645Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"The Dogs of Big Spaceship","tagline":"Inspired by the ASPCA’s great work and the love we have for our dogs, we made a 2018 calendar filled with photos of our office puppers.","slug":"dogs-of-bigspaceship","isSplash":false,"isNews":false,"overlay":true,"order":21,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6TbCzhbu7KG266Ks4SaMge","type":"Asset","createdAt":"2017-12-21T20:35:09.272Z","updatedAt":"2017-12-21T20:35:09.272Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"bssdogs background compressed","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F6TbCzhbu7KG266Ks4SaMge\u002F78cf6cd64d92fd5b7be1d91ef28b845c\u002Fbssdogs_background_compressed.mp4","details":{"size":5408523},"fileName":"bssdogs_background_compressed.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"see more","color":"#ea4235","showInIndex":false,"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3sOWqlXxDqcCuAwca8mqyS","type":"Entry","createdAt":"2017-12-21T21:38:18.253Z","updatedAt":"2017-12-21T21:46:17.535Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"2018","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5teaYRp9EA8ykCqQaSSIss","type":"Asset","createdAt":"2017-12-21T21:43:43.122Z","updatedAt":"2017-12-21T21:43:43.122Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"2018 BSS white","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F5teaYRp9EA8ykCqQaSSIss\u002Fcabb02e4cd52931b443767b190ed886a\u002F2018_BSS_white.svg","details":{"size":1574,"image":{"width":475,"height":234}},"fileName":"2018 BSS_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2vdk5DZQMwKUWEoAQYIeUi","type":"Asset","createdAt":"2017-12-21T21:43:58.532Z","updatedAt":"2017-12-21T21:43:58.532Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"2018 BSS gray","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F2vdk5DZQMwKUWEoAQYIeUi\u002F6a9c8e6a0b36c11f3e88a2ae2e2b363c\u002F2018_BSS_gray.svg","details":{"size":1574,"image":{"width":475,"height":234}},"fileName":"2018 BSS_gray.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"articleHeading":"## the dogs of big spaceship\n\nFor the holidays, we donated to the ASPCA to help protect and care for animals in need. We then combined two of our favorite things - side projects and dogs - to put together a calendar for 2018.\n\n#### download calendar\n- [Desktop Calendar](\u002F\u002Fdownloads.contentful.com\u002F8ify6rodzca5\u002F49lDCngsisQQSGYASeicoA\u002Ff4552cd239a9ac295daf7bab049b5aae\u002FDesktop_Calendar.zip)\n- [Mobile Calendar](\u002F\u002Fdownloads.contentful.com\u002F8ify6rodzca5\u002F1TSvJQqd3uUuqc0aiQm0uU\u002Fc5bc3304012e76f51262ff8402167c26\u002FMobile_Calendar.zip)","article":"![january](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F4PfVhM1Ezmce60cKOSoUoS\u002Fce25c06b97f8873f4a8af54be6f935dd\u002Fjanuary.jpg)\n\n![february](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F1KxJlgTgPSOYMOoKi2u6kK\u002Fd08fb495620980830d42bb1a2618f8d3\u002Ffebruary.jpg)\n\n![march](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F20dXTbgcpeQKK0guagiekc\u002Fa3055db52536276ed95f90d9e44a68d1\u002Fmarch.jpg)\n\n![april](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F4CeAHKy9QAA8QIsoAWGYYg\u002Fbcd2d4d605671e9d034441e985c78438\u002Fapril.jpg)\n\n![may](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F59Dt21Jj7ayKygSSs8qigq\u002F9d964d6e5c46d622d3a3f336ec25da70\u002Fmay.jpg)\n\n![june](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F17RdowG7lAcw20OWK4ekia\u002Fa44272217f38a4ee0579dfe7ae2a51db\u002Fjune.jpg)\n\n![july](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F2WY8XSGHFKSwuqKAsmQgcY\u002Fff02a78209815aa37b464aa73fc2d004\u002Fjuly.jpg)\n\n![august](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F6jHFIwfje8SUi2iMcuYGKa\u002Fe2a75cdee7734fc20e7d261da9a406e1\u002Faugust.jpg)\n\n![september](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F4winsZG3O8uqmwawAE0sa4\u002Fe61480aee933c8cc604fade146ce8583\u002Fseptember.jpg)\n\n![october](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F462NXD9VosIaY40Qk6Qwim\u002F74027419594f8f6910ad1b2cc6c66420\u002Foctober.jpg)\n\n![november](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F42LCfvriM02amscqYu2yue\u002F920afb829defb43cbb515b1d79e5f84d\u002Fnovember.jpg)\n\n![december](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F12HIpI0O8mqW82G2Cqm6ws\u002F908776a052c7f8a7632f1b268e849ecd\u002Fdecember.jpg)\n"}},"best-seat":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"7BMrA3mHIIOGUsiayc4Cmg","type":"Entry","createdAt":"2016-11-08T20:29:32.387Z","updatedAt":"2018-06-27T21:38:55.320Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":57,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"best seat in the house","tagline":"Bringing the big screen to every screen. IFC Films wanted to put their movies front and center so we designed a web experience that is as attention-grabbing as their content.","slug":"best-seat","isSplash":false,"overlay":true,"order":13,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"Pybuo6lciYECEieOOYGQs","type":"Asset","createdAt":"2017-04-03T18:34:21.546Z","updatedAt":"2017-04-03T18:34:21.546Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"IFC_HEROslim","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002FPybuo6lciYECEieOOYGQs\u002F9d4215a1908c499f3e8a4fa7ddea455f\u002Fslim_ifc__1_.mp4","details":{"size":3393932},"fileName":"slim_ifc (1).mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"See more","externalCallToActionLabel":"Visit The Site","externalCallToActionLink":"http:\u002F\u002Fwww.ifcfilms.com\u002F","color":"#393F42","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"49tNBPICNiSseKScccCMQk","type":"Asset","createdAt":"2016-11-08T22:18:42.807Z","updatedAt":"2017-06-05T23:26:53.333Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"IFC_HomePage","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F49tNBPICNiSseKScccCMQk\u002F2248ddedf389836b2e51136038eafc42\u002F05.jpg","details":{"size":556659,"image":{"width":1680,"height":1050}},"fileName":"05.jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5C9ooOtr1emy6wUI4Oamek","type":"Entry","createdAt":"2016-11-08T22:16:13.902Z","updatedAt":"2017-08-23T21:33:59.319Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"IFC Films","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5y6WbAqmhawAIgcQa8k4qO","type":"Asset","createdAt":"2016-11-08T22:19:43.971Z","updatedAt":"2016-11-08T22:19:43.971Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"ifcfilms_white","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F5y6WbAqmhawAIgcQa8k4qO\u002F8d521d998152c12e5e1db25e41654040\u002Fifcfilms_white.svg","details":{"size":2160},"fileName":"ifcfilms_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"JjsVOLV4iGSS048e0eek2","type":"Asset","createdAt":"2016-11-08T22:19:49.477Z","updatedAt":"2016-11-08T22:19:49.477Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"ifcfilms_slate","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002FJjsVOLV4iGSS048e0eek2\u002F660b7b72fe38b1e6bcdba600430c0ed2\u002Fifcfilms_slate.svg","details":{"size":1873},"fileName":"ifcfilms_slate.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3R5qRZTpQ4ScEO08kwSQ48","type":"Asset","createdAt":"2017-02-27T17:32:00.130Z","updatedAt":"2017-02-27T17:32:00.130Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s IFCFilms","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F3R5qRZTpQ4ScEO08kwSQ48\u002F3a3bcba535a425bd293d0a677389651e\u002Fclientlogo_all_s_IFCFilms.svg","details":{"size":1731,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_IFCFilms.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":16}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## a red carpet experience\n#### Web Development &bull; Branding &bull; Design &bull; UX\nIFC Films is a leading U.S. distributor of independent film and with a unique distribution model. We were asked to design a new digital presence where all of their content could not only live, but really shine.","article":"![IFC_HomePage](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F49tNBPICNiSseKScccCMQk\u002F509eadae8bb0ffa3c9c3184afa68acce\u002F05.jpg)\n\n### background\nIFC was entering a new phase; some of its new films were making their way to becoming blockbusters and the company wanted its digital experience to reflect this progress. \n \n### goal\nThe goal was to redesign IFC’s  seven year-old website, allowing users to quickly find releases in theaters, DVD, or on demand in addition to promoting all films under its major distribution labels. \n\n![IFC_HomeDetail](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F50crjmakaQ6eGWQyICkOUK\u002F2e80d6f27613af21b1c3a0861b80c569\u002F07.jpg)\n\n### strategy\nIFC Films’ key audience, the entertainment industry including press and potential exhibitors meant the films’ trailers should be the cornerstone of the web experience. We set out to balance this with the option to easily access more information on each film.\n \n### execution\nWe designed a fully immersive homepage interface. Within the detail pages of the site, we added a persistent trailer drawer on the left of the interface. \n \nThe film pages are bolder, featuring large-scale imagery combined with a flexible, templated design system that adapts to each film’s varying amounts of content. The film page experiences lets a person know where they can watch the film; in the theatre, on DVD, or VOD. To do this we integrated the GoWatchIt API so on a click of a button users can now find the best place to watch their chosen film.\n\n"}},"fuel-your-hustle":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1HFiUqpuliKEUeAsOCmucU","type":"Entry","createdAt":"2016-11-01T17:35:03.841Z","updatedAt":"2018-06-27T21:38:55.421Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":64,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"fuel your hustle","tagline":"With the help of Misty Copeland, we produced video content that turned Dannon Oikos into an anytime snack for hard-hustling millennials.","slug":"fuel-your-hustle","isSplash":false,"overlay":true,"order":11,"backgroundAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1XHiLy5Uh6US6gGW4Ms6uy","type":"Asset","createdAt":"2016-12-20T23:11:12.165Z","updatedAt":"2016-12-20T23:11:12.165Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"DANNON_HERO","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F1XHiLy5Uh6US6gGW4Ms6uy\u002F5515731d9e9d3e1822a771959f396543\u002FDannon_3__1_.mp4","details":{"size":3972212},"fileName":"Dannon_3 (1).mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"See more","color":"#3582EA","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"MwCrSDskqiiuAYMswyMEw","type":"Asset","createdAt":"2016-11-08T22:19:03.813Z","updatedAt":"2017-06-05T23:22:02.399Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"BB_BTS_MistySpin","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002FMwCrSDskqiiuAYMswyMEw\u002F5f6b6f9934f42b1620d13be18a5322c4\u002F20160718_Shot07_393.jpg","details":{"size":10313,"image":{"width":270,"height":270}},"fileName":"20160718_Shot07_393.jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5orbhIaZdCIeiAKIEeaESc","type":"Entry","createdAt":"2016-11-01T17:29:02.900Z","updatedAt":"2017-08-23T21:36:31.970Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Dannon Oikos","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3phOyy8CnS0GaIQukUyAeM","type":"Asset","createdAt":"2016-11-08T22:17:47.837Z","updatedAt":"2016-11-08T22:17:47.837Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"oikos_white","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F3phOyy8CnS0GaIQukUyAeM\u002Fcf191014388caa01b68e15f3ba667e81\u002Foikos_white.svg","details":{"size":1977},"fileName":"oikos_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3d9PBOK0oEkoIGCo86ywIA","type":"Asset","createdAt":"2016-11-08T22:17:40.654Z","updatedAt":"2016-11-08T22:17:40.654Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"oikos_slate","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F3d9PBOK0oEkoIGCo86ywIA\u002F5fafaa365dffcc02cf69e06b27d24aa7\u002Foikos_slate.svg","details":{"size":1622},"fileName":"oikos_slate.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"596DDlSmk8Gg82KkQ66ioa","type":"Asset","createdAt":"2017-03-30T19:59:25.035Z","updatedAt":"2017-03-30T19:59:25.035Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s Oikos","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F596DDlSmk8Gg82KkQ66ioa\u002Fc27787e574617a9499fb2e2f38c0e5fb\u002Fclientlogo_all_s_Oikos.svg","details":{"size":4104,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_Oikos.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Social","Production"],"articleHeading":"## be unstoppably you\n#### Video Production &bull; Photography &bull; Content Strategy\nDannon Oikos wanted to shift the perception of yogurt as a breakfast option to a protein rich snack to help you keep going - no matter the time of day. We worked with elite athletes to develop original video content that highlighted their hard-hustling, multifaceted lives.","article":"#### Case Study: Side Hustle\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F185528622\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nNot often is there a chance to grow a category but that’s exactly what Dannon wanted to do. \n \n### goal\nThe task was to shift the perception of the role yogurt could play in people’s lives - expanding the fanbase of Oikos and the time in which they turned to the snack.\n \n### strategy\nAsk a millennial what they do for a living and chances are the answer will be complicated. That’s because when their regular workday ends, their ‘side hustle’ begin. Side hustles are all about pursuing passion over paycheck and providing a sense of creative freedom. So when we posed this question to world class ballerina Misty Copeland, we were thrilled to find that she perfectly personified the side hustler; not just a principal dancer at the American Ballet Theater, but an aspiring chef and serious fashionista. All we had to do was craft a concept that powerfully conveyed Misty’s unstoppable character and the snack she chooses to stay fueled: Oikos Nonfat Greek Yogurt.\n \n#### the spot\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F180202759\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### execution\nBig Spaceship created a series of online videos featuring Misty. To capture the energy of Misty’s multifaceted life, we built our visual style around split screen wipe transitions that combined each different element of her life to show the mixing of the passions that define her.\n \nThe production day was actually comprised of three different shoots; our video shoot, a photoshoot, and a behind the scenes spot that was executed by Rolling Stone. Finding efficiencies meant that teams were setting up or breaking down one shoot, while the other was happening. \n \n### results\nThe digital video was one of the best performing Oikos had ever had and crossed over into broadcast. Overall, our work on the brand helped deliver +23% YOY growth with 65% of the volume gains coming from new buyers.\n\n#### behind the scenes\n![BB_BTS_Auditorium](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F6M5e4cYlRSWoqEioe2M4CQ\u002Fb6f70a6f3bdb0da10bf0d537e7409771\u002F20160718_Shot07_179.jpg)\n\n![BB_BTS_MistySpin](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002FMwCrSDskqiiuAYMswyMEw\u002Fbc96b2b0bc11aa44133e5cfbff3cc01b\u002F20160718_Shot07_393.jpg)\n\n![BB_BTS_Directing](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F2zNiCTX7sYK60uwscUuSwY\u002F72c9cfaebd57f7580a50062351768209\u002F20160718_Shot10_162.jpg)\n\n"}},"first-day-feels":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3g7U8G4ZTymaGCiMMSgayq","type":"Entry","createdAt":"2018-02-14T15:46:12.921Z","updatedAt":"2018-07-13T16:52:48.036Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"First Day Feels","tagline":"We launched the 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all s-converse","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F5UcUdedsHYGoKOuowEgQic\u002Fcca1371ceb26011336efb43bc3f14891\u002Fclientlogo_all_s-converse.svg","details":{"size":1717,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s-converse.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":5}},"services":["Strategy","Design","Social","Analytics","Production"],"articleHeading":"## first day feels\n#### FILM &bull; SOCIAL CONTENT &bull; CONTENT STRATEGY\nConverse wanted to appeal to teen girls heading back to school, and position themselves as the go-to-apparel choice to take on Day 1 with confidence.","article":"#### Case Study: First Day Feels\n\u003Ciframe width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3TiTFcZzUgI?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### Assignment\nThe back-to-school period is a unique opportunity to enter the consideration set for teens. Converse approached Big Spaceship to create a social-first campaign with ‘Stranger Things’ star Millie Bobby Brown to make purchasing Chuck Taylors top of mind.\n\n### Objective\nDrive awareness and consideration for Converse All-Stars and the brand in a way that resonated with this hard-to-reach digital audience at a cluttered and extremely competitive time of year: back to school.\n\n### Execution\nWe knew that in order to reach our target audience of 14 to 17 year old females, we had to get in front of them in a way that was authentic and inherently shareable. We saw reaction GIFs as a perfect way for teens to organically share our content with their friends on their own terms, through both public and private social channels. Using data from Twitter, Giphy and Tenor, we mapped the most frequently shared reaction GIFs against First Day Feels and the Converse brand, developing 40+ prompts to elicit each emotion from Millie during a short shoot day.\u003Cbr\u003E\n\u003Cbr\u003E\nTo model behavior and ensure the GIFs would be shared in the intended way, we turned the GIFs into dozens of back-to-school memes, shared on Twitter and Instagram by Millie Bobby Brown, Converse and retail partners. In total, 32 reaction GIFs were created to express the wide range of emotions that come with the first day of school, as well as two supercut videos, one :60 and one :30, to showcase the campaign in full. \n\n#### Hero Film\n\u003Ciframe width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbIEbrWAtbYk?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen\u003E\u003C\u002Fiframe\u003E"}},"doesnt-take-a-genius":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"13wXlnZaZ2MeAsgoyGyk26","type":"Entry","createdAt":"2017-03-21T19:44:20.651Z","updatedAt":"2018-06-27T21:38:55.224Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"doesn’t take a genius","slug":"doesnt-take-a-genius","isSplash":false,"overlay":false,"order":14,"color":"#3582EA","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2GZwUOzckgUC6U6ss8Suic","type":"Asset","createdAt":"2017-03-23T14:57:08.820Z","updatedAt":"2017-06-05T23:28:20.374Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"SSGENIUS_Index","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F2GZwUOzckgUC6U6ss8Suic\u002F2d808a190d7f8a5f3f709cc0399290a3\u002Fsamsung_genius2_F48C8140-3A24-11E4-949C02642CF0EA2B.jpg","details":{"size":30104,"image":{"width":630,"height":369}},"fileName":"samsung_genius2_F48C8140-3A24-11E4-949C02642CF0EA2B.jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1vT1JLUH60uQSqQOccKkSM","type":"Entry","createdAt":"2016-11-01T17:27:22.275Z","updatedAt":"2017-03-30T20:10:27.321Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Samsung Mobile","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"JjJhfUWoQSqWaAM6asmIi","type":"Asset","createdAt":"2016-11-08T22:17:36.464Z","updatedAt":"2016-11-08T22:17:36.464Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"samsung_white","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002FJjJhfUWoQSqWaAM6asmIi\u002F3c23b28e44550b7268156a325677831a\u002Fsamsung_white.svg","details":{"size":4867},"fileName":"samsung_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5aL2KRrBrUsgwW4sWG2oUO","type":"Asset","createdAt":"2016-11-08T22:17:32.314Z","updatedAt":"2016-11-08T22:17:32.314Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"samsung_slate","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F5aL2KRrBrUsgwW4sWG2oUO\u002Fea8d90c9e61b04942d6ab74893807866\u002Fsamsung_slate.svg","details":{"size":4684},"fileName":"samsung_slate.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Social","Analytics","Production"],"articleHeading":"## stealing thunder\n#### BRAND STRATEGY &bull; CONTENT STRATEGY &bull; WEB VIDEO &bull; SOCIAL STRATEGY\nSamsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since then has gone on to dominate the lucrative large-screen phone category. On September 6th, 2014 that was about to change with the launch of one of the world’s most anticipated phones, a direct challenge to Samsung’s market position.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F117678188\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n\n### background\nSamsung Mobile came to Big Spaceship, as their global social media agency, to spoil the launch – a product being heralded as a ‘great step forward’ but would in fact be duplicating much of the innovation that Samsung had pioneered three years earlier. Competitive advertising is fraught with danger at all times, but when you are taking shots at the world’s biggest brand (by MARCAP) around their highly anticipated launch events you better get it right.\n\n### execution\nSo we got to work. We built a set of a faux back room where in-store mobile repairs are made, cast our actors, setup the Brooklyn war room where the core team maintained communication with the film studio a few miles away and the client in Seoul, a few thousand miles away.\n\nWe used intense social listening in the launch lead-up to help identify the persistent rumours about what the fanboy community was expecting to see from the new device and how they might be disappointed. We needed to find a way to get press coverage around the timing of the event that would deflate the buzz and show consumers that the new phone was not as innovative as its competitor’s marketing made it seem.\nOn September 6th, the day of the competitor’s big launch, we spent the entire day shooting videos in direct response to the presentation. The event started in an unexpected way. The live stream was only showing a graphic for the TV truck schedule and the audio was of a Chinese interpreter. Within 24 hours we pushed out six videos penned, “It Doesn’t Take a Genius” showing fanboy dismay at the “groundbreaking” large screen claims and taking digs at the competitor’s faltering live stream.\n\nAfter the videos went viral, we continued the campaign with shareable reaction GIFs taken from the videos. Collaborating with our client over a 13 hour time difference, using social media listening to dive deep into fanboy behaviors and executing a real time video campaign that made the world’s press take note, we showed that ‘It Doesn’t Take a Genius’ to see the GALAXY Note 4 is the real innovator. The press, fans and client all agreed that we successfully took a bite out of the competition. \n\n### results\nThis resulted in 14 million (approx. population of Chicago) video views, coverage in more than 60 global news outlets, a reach of 300 million (approx. population of USA) and extremely positive sentiment for competitive advertising."}},"big-spaceship":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6ct9eks70AUcaKwsOemSg4","type":"Entry","createdAt":"2017-03-20T18:58:09.891Z","updatedAt":"2018-10-18T16:24:40.086Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"A modern partner to ambitious 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help organizations connect with audiences through a deep understanding of culture and behavior."}},"the-new-how-to":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2eVhc7Tm9mEUYYEWKmgwwC","type":"Entry","createdAt":"2016-11-01T17:33:19.903Z","updatedAt":"2018-06-27T21:38:54.480Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":76,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"the new show & tell","tagline":"We took Samsung’s new phone on a road trip to the White Sands National monument to create a 3-part film 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bringing samsung technology to life\n#### FILM &bull; SOCIAL CONTENT &bull; CONTENT STRATEGY\nBig Spaceship led the social media charge for the launch of the Samsung Galaxy S7 and S7 edge as well as its immersive camera, the Gear 360, and virtual reality headset, the Gear VR in a 3-part video series.","article":"#### Case Study: Samsung S7 - How To\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F192637874\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nWith the release of its most sophisticated smartphone yet, the S7, as well as the GearVR and Gear360, Samsung’s challenge was to educate its audience on important product info in a way would capture millennials attention.\n \n### strategy\nWe validated a key insight, that millennials seldom read an instruction manual and instead figure out how something works on their own, through consumer research. We used that insight to drive a communications strategy based on jargon free, infotainment to get across the S7’s, GearVR and Gear360 many features.\n \n### execution\nWe developed a three part lifestyle narrative that took viewers on a journey, helping them understand not only the product features, but also inspiring them to create their own adventures out in the world.\n\nOur interconnected story followed a group of millennials on a road trip to the White Sands National Monument, facilitated and captured by the entire Samsung product line.\nWe shot for eight days on location in L.A. and in the White Sands National monument in the New Mexican dessert. Our unorthodox narrative approach to the traditional “how to” video was balanced with\npainstaking attention to detail in our product footage, including capture of multiple UX flows to showcase the phone’s new functionality.\n \nDuring the shoot we also captured supplemental assets that were pushed out on Samsung’s social channels to increase engagement and reach. These 22 extra pieces of content were a series of GIFs, still photos, cinemagraphs and short video clips that were created exclusively on the entire suite of Samsung products.\n \n### results\nOur creative and content strategy, made possible by our agile and hands-on approach, led to record-setting organic engagement for the brand.\n\n\n#### Full Length Spot 1: OWN THE NIGHT\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F176498193\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n#### Full Length Spot 2: OWN THE ADVENTURE\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F176498557\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n#### Full Length Spot 3: OWN THE MOMENT\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F176498666\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E"}},"past-is-present":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"188Tn0bYs24yoqKWeScse","type":"Entry","createdAt":"2017-03-21T19:59:44.255Z","updatedAt":"2018-06-27T21:38:54.524Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":26,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"past is present","slug":"past-is-present","isSplash":false,"overlay":false,"order":15,"color":"#EA4235","showInIndex":true,"indexAsset":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"7cIzemQehUgC6SoKOGw02","type":"Asset","createdAt":"2017-03-22T19:49:54.581Z","updatedAt":"2017-06-05T23:02:12.648Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"KenBurns Drag","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F7cIzemQehUgC6SoKOGw02\u002Fab82e169bcd8cc996d9e8175f2efa4a8\u002FKenBurns_Drag.jpg","details":{"size":100221,"image":{"width":800,"height":662}},"fileName":"KenBurns_Drag.jpg","contentType":"image\u002Fjpeg"}}},"client":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6epMkto67C044g8EOWG6GI","type":"Entry","createdAt":"2016-12-02T19:16:37.306Z","updatedAt":"2017-08-23T21:34:22.354Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Ken Burns","logo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"FniknS7yyOgGgi4QaQ8oO","type":"Asset","createdAt":"2016-12-02T19:20:03.001Z","updatedAt":"2016-12-02T19:20:03.001Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo kenburns w","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002FFniknS7yyOgGgi4QaQ8oO\u002Fab2c69b0c7b8500ba534dd9767073495\u002Fclientlogo_kenburns_w.svg","details":{"size":2434},"fileName":"clientlogo_kenburns_w.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6sthqiq1uoi6ukEmWyK6mw","type":"Asset","createdAt":"2016-12-02T19:20:02.965Z","updatedAt":"2016-12-02T19:20:02.965Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo kenburns s","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F6sthqiq1uoi6ukEmWyK6mw\u002F351979658a7747143eff8eb6fed4daf5\u002Fclientlogo_kenburns_s.svg","details":{"size":2434},"fileName":"clientlogo_kenburns_s.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5Q8T54zTxYMMoukkSO62mm","type":"Asset","createdAt":"2017-02-27T17:35:13.147Z","updatedAt":"2017-02-27T17:35:13.147Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s KenBurns","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F5Q8T54zTxYMMoukkSO62mm\u002Fcf13d0cbf425f5f3d3c9927e9c36bd39\u002Fclientlogo_all_s_KenBurns.svg","details":{"size":2057,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_KenBurns.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":7}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## definitive american history\n#### BRAND STRATEGY &bull; CONTENT STRATEGY &bull; WEB APPLICATION &bull; PRODUCT STRATEGY\nKen Burns is America’s definitive documentarian, and we joined forces to bring his work to the digital realm. Drawing on his entire 25-film oeuvre, it provides an experience that could only happen on an iPad. Far more than a library of his films, it’s a meticulously curated investigation of the most important themes in American history: Art, Race, War, Innovation, Hard Times and Politics.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F88676148\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nNot everyone has time to sit through a 19-hour documentary, so we needed another way for them to enjoy Ken’s work. \n \n“I really felt it was time to stop and think about [my work] in a new way, and to understand and honor new media. I’ve never had a digital destination that allowed people to see the work in a different way.”—Ken Burns\n \nWe also had an internal goal: we wanted to show the rest of the film community how a touch device can deepen an audience’s relationship with a film.\n\n\n![KenBurns Sketch](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F7bYqn4IsQ8EK02EuKaeKMi\u002Fba675924e3bce18304f1a29eaacc8977\u002FKenBurns_Sketch.jpg)\n\n### strategy\nOur research showed that while there are no shortage of apps with dense educational and historical information, they felt out of place on the iPad. Many were just repositories of content that existed elsewhere.\n \n\u003Cul\u003E\u003Cspan\u003EFurther research identified and mapped the needs of three core audiences:\u003C\u002Fspan\u003E\n\u003Cli\u003E\u003Cspan\u003ESuperfans—those who enjoy the films and are looking for something to enhance the experience.\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cspan\u003ETeachers-learn how to make the app a perfect supplement for the classroom.\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cspan\u003ETechnology early adopters—those who get excited by cutting-edge apps but might not be familiar with The Civil War, Baseball or other Ken Burns films.\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\n\n![KenBurns Drag](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F7cIzemQehUgC6SoKOGw02\u002F609d42a05555c8bb669ef35771fc638b\u002FKenBurns_Drag.jpg)\n\n### execution\nAt launch, the app included six playlists and about 3-and-a-half hours of video. Ken plans to release one film every year for the next several years, so we built the app to allow for the addition of additional clips into existing playlists or the creation of new playlists.\n \nThe app provides multiple ways to navigate the content while remaining ruthlessly simple. The timeline is front and center, showing the broad scope of the app at a glance. Films are clearly labeled and collected along the bottom, while themes reside at the top. \n \nFor a product as tactile and immersive as Ken Burns, there was no substitute for testing early and often. We coded one interaction at a time to see how many clips could fit on the screen and remain legible and tappable. \n \nIn designing the UI, we focused on encouraging exploration, exploring dozens of options for representing related clips, finally settling on a unique set of intuitive gestures that made the user-experience interesting. \n \nTo launch the app, Ken Burns appeared at the SoHo Apple store to discuss the app with Stephen Colbert (watch the conversation here). We also helped Ken Burns do his first ‘Ask Me Anything’ Q&A on Reddit. The discussion made the front page\n\n![KenBurns Playlist](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F79HmsRRATm2UyA0M0qmike\u002F549bb3c38a0cb9a025cd6e5e85018fc3\u002FKenBurns_Playlist.jpg)\n\n![KenBurns Prototyping](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F4mK6WuCCis0A4aqw6ogIki\u002F49cac5633dc58a9b68e6eeac782f92e2\u002FKenBurns_Prototyping.jpg)\n\n### results\nThe app was an App Store Editor’s Choice and quickly surpassed 150,000 downloads, ensuring Ken Burns’ work will be appreciated by a new generation of fans.\n"}}},"length":20},"people":{"core":[],"crew":[],"length":0,"bioExpanded":false,"bio":[]},"clients":{"items":[],"length":0},"staticPages":{},"header":{"heading":"","active":false,"color":"slate","foreground":"slate","logo":"","alternativeLogo":"","visible":false,"delta":40,"callToAction":{"link":"","label":"","back":true}},"disciplines":{"items":{}},"route":{"name":"404","path":"\u002Fnot-found","hash":"","query":{},"params":{},"fullPath":"\u002Fnot-found","meta":{}}};(function(){var s;(s=document.currentScript||document.scripts[document.scripts.length-1]).parentNode.removeChild(s);}());</script><script src="/dist/manifest.f301d1d82ac78d52a184.js" defer></script><script src="/dist/vendor.9697ddd1f22ccc5e4c60.js" defer></script><script src="/dist/app.5518467e3257fedbab78.js" defer></script>
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