https://www.digitas.com/en-us/insights Insights from the digital marketing thought leaders at Digitas. Tue, 28 Aug 2018 00:36:35 GMT https://www.digitas.com/en-us/insights/google-expands-their-exact-match-variants https://www.digitas.com/en-us/insights/google-expands-their-exact-match-variants Wed, 19 Sep 2018 05:00:00 GMT AI is expanding even further into search: Google recently announced a new update to its exact match type https://www.digitas.com/en-us/insights/trends-worth-tracking-late-summer-travel-spots https://www.digitas.com/en-us/insights/trends-worth-tracking-late-summer-travel-spots Thu, 16 Aug 2018 00:30:00 GMT Top 5 Trending Labor Day Destinations Brought to you by VERA, Digitas’ intelligence hub dedicated to uncovering truths worth tracking. The https://www.digitas.com/en-us/insights/google-next--why-it-matters-for-business--tech https://www.digitas.com/en-us/insights/google-next--why-it-matters-for-business--tech Thu, 09 Aug 2018 00:30:00 GMT Next is the show that brings together Google’s different products in cloud computing, machine learning, big data, and advertising. https://www.digitas.com/en-us/insights/programmatic-in-the-age-of-assistance https://www.digitas.com/en-us/insights/programmatic-in-the-age-of-assistance Tue, 24 Jul 2018 00:30:00 GMT Our fascination with AI-enhanced cars is nothing new. If you're of the pre-Millennial age, you may remember KITT from Knight Rider, an advan https://www.digitas.com/en-us/insights/whats-trending-in-summer-culinary2 https://www.digitas.com/en-us/insights/whats-trending-in-summer-culinary2 Thu, 19 Jul 2018 00:30:00 GMT Top 5 Biggest Trends In Summer Sips & Bites The Truth Summer is in full swing, and so are the food and drinks people are seeking out for https://www.digitas.com/en-us/insights/netflix-owning-the-night https://www.digitas.com/en-us/insights/netflix-owning-the-night Fri, 13 Jul 2018 00:30:00 GMT Keeping up with the viewersNetflix has turned out to be not only the biggest competitor to streaming services, but broadcast and cable, too. https://www.digitas.com/en-us/insights/googles-major-2018-announcements-at-marketing-live-highlight-connection-integration-and-simplicity https://www.digitas.com/en-us/insights/googles-major-2018-announcements-at-marketing-live-highlight-connection-integration-and-simplicity Thu, 12 Jul 2018 00:30:00 GMT "Advertising that works for everyone" was the guiding ethos behind the 2018 Google Marketing Live presentation. Machine learning was again a https://www.digitas.com/en-us/insights/social-storytelling-through-episodic-video-content https://www.digitas.com/en-us/insights/social-storytelling-through-episodic-video-content Wed, 11 Jul 2018 00:30:00 GMT Platforms are increasingly expanding their video products. Social strategists, brands, and marketers alike have been groomed for years to en https://www.digitas.com/en-us/insights/5-takeaways-from-the-mbolden-female-leadership-summit https://www.digitas.com/en-us/insights/5-takeaways-from-the-mbolden-female-leadership-summit Wed, 27 Jun 2018 00:30:00 GMT Last Wednesday, Lizzy Ryan (VP/Director, Media) was part of a panel discussion on women in leadership, put on by SF big and mBolden (women i https://www.digitas.com/en-us/insights/cannes-lions-delivers-an-award-for-creative-ecommerce.-finalement https://www.digitas.com/en-us/insights/cannes-lions-delivers-an-award-for-creative-ecommerce.-finalement Tue, 26 Jun 2018 00:30:00 GMT This year at Cannes Lions, eCommerce finally received some long overdue recognition https://www.digitas.com/en-us/insights/cannes-top-10-ronald-ng-picks-his-winning-cannes-campaign https://www.digitas.com/en-us/insights/cannes-top-10-ronald-ng-picks-his-winning-cannes-campaign Tue, 26 Jun 2018 00:30:00 GMT Ronald Ng Picks his Winning Cannes Campaign https://www.digitas.com/en-us/insights/cannes-dirty-little-secret https://www.digitas.com/en-us/insights/cannes-dirty-little-secret Mon, 25 Jun 2018 00:30:00 GMT Underneath all the glitz and glamour, all the opulence and egos, there lies something surprising. https://www.digitas.com/en-us/insights/the-five-human-senses-stole-the-data-show-at-cannes https://www.digitas.com/en-us/insights/the-five-human-senses-stole-the-data-show-at-cannes Mon, 25 Jun 2018 00:30:00 GMT Should ideas be driven by data at the front end, or should data support the idea on the back-end? https://www.digitas.com/en-us/insights/whats-trending-in-summer-travel-packing https://www.digitas.com/en-us/insights/whats-trending-in-summer-travel-packing Thu, 21 Jun 2018 00:30:00 GMT Top 5 Biggest Trends in Summer Travel Goods for 2018 https://www.digitas.com/en-us/insights/xr-takes-the-next-leap-forward https://www.digitas.com/en-us/insights/xr-takes-the-next-leap-forward Tue, 19 Jun 2018 00:30:00 GMT The beginning of summer always elicits anticipation for what's to come. Vacations, barbecues, swimming and hopefully just some nice relaxati https://www.digitas.com/en-us/insights/data-to-ta-da-ronald-ng-picks-2018-creative-data-contenders https://www.digitas.com/en-us/insights/data-to-ta-da-ronald-ng-picks-2018-creative-data-contenders Thu, 14 Jun 2018 00:30:00 GMT Digitas Global CCO, Ronald Ng, picks his 2018 Creative Data Lions contenders. Now in its fourth year, the Cannes Creative Data Lions is argu https://www.digitas.com/en-us/insights/why-you-should-be-watching-more-tv https://www.digitas.com/en-us/insights/why-you-should-be-watching-more-tv Tue, 12 Jun 2018 00:30:00 GMT My favorite moment in all of television is Callie and Arizona's wedding on Grey's Anatomy. The episode is heartfelt and honest, addressing h https://www.digitas.com/en-us/insights/meekers-internet-trends-optimizing-lifetime-value https://www.digitas.com/en-us/insights/meekers-internet-trends-optimizing-lifetime-value Thu, 07 Jun 2018 00:30:00 GMT Last week Mary Meeker delivered her annual Internet Trends, which has become its own content phenomena at almost 800k views. While each year https://www.digitas.com/en-us/insights/apple-focuses-on-privacy-polish-and-porting-at-wwdc-2018 https://www.digitas.com/en-us/insights/apple-focuses-on-privacy-polish-and-porting-at-wwdc-2018 Tue, 05 Jun 2018 00:30:00 GMT Photo credit: Engadget Apple’s announcements at this year’s Worldwide Developers Conference (WWDC) focused on privacy, software polish and p https://www.digitas.com/en-us/insights/what-is-open-measurement-sdk https://www.digitas.com/en-us/insights/what-is-open-measurement-sdk Wed, 23 May 2018 00:30:00 GMT In 2017, mobile apps accounted for nearly half of all internet traffic, and this number is expected to grow rapidly YOY. https://www.digitas.com/en-us/insights/google-io-2018-it-all-comes-down-to-voice https://www.digitas.com/en-us/insights/google-io-2018-it-all-comes-down-to-voice Fri, 11 May 2018 00:30:00 GMT So then what is Google I/O? https://www.digitas.com/en-us/insights/patent-pocket-virtual-assistants-fb-messenger--scripted-based-vr https://www.digitas.com/en-us/insights/patent-pocket-virtual-assistants-fb-messenger--scripted-based-vr Wed, 09 May 2018 00:30:00 GMT Virtual Assistants, FB Messenger & Scripted Based VR https://www.digitas.com/en-us/insights/newfronts-2018-trends--takes https://www.digitas.com/en-us/insights/newfronts-2018-trends--takes Wed, 09 May 2018 00:30:00 GMT Digitas presents the top trends and takeaways coming out of NewFronts 2018 https://www.digitas.com/en-us/insights/f8-2018-is-one-to-one-becoming-the-future-of-social-media https://www.digitas.com/en-us/insights/f8-2018-is-one-to-one-becoming-the-future-of-social-media Fri, 04 May 2018 00:30:00 GMT Is One-to-One Becoming the Future of Social Media? https://www.digitas.com/en-us/insights/microsoft-takes-first-step-integrating-linkedin-into-new-network https://www.digitas.com/en-us/insights/microsoft-takes-first-step-integrating-linkedin-into-new-network Fri, 04 May 2018 00:30:00 GMT Microsoft Takes First Step Integrating LinkedIn into New Network https://www.digitas.com/en-us/insights/exploit-vs.-explore-mindset-gartner-magic-quadrant-2018 https://www.digitas.com/en-us/insights/exploit-vs.-explore-mindset-gartner-magic-quadrant-2018 Thu, 26 Apr 2018 00:30:00 GMT Gartner Magic Quadrant 2018 https://www.digitas.com/en-us/insights/excerpt-emarketers-facebook-advertising-2018 https://www.digitas.com/en-us/insights/excerpt-emarketers-facebook-advertising-2018 Tue, 24 Apr 2018 00:30:00 GMT eMarketer’s Facebook Advertising 2018 Report features Julie Whiting, Associate Director, Paid Social, Digitas. https://www.digitas.com/en-us/insights/the-content-coalition-an-open-letter-to-the-marketing-industry https://www.digitas.com/en-us/insights/the-content-coalition-an-open-letter-to-the-marketing-industry Mon, 23 Apr 2018 00:30:00 GMT An Open Letter to the Marketing Industry https://www.digitas.com/en-us/insights/digitas-newfront-qa-with-scott-donaton-global-chief-content-officer-of-digitas https://www.digitas.com/en-us/insights/digitas-newfront-qa-with-scott-donaton-global-chief-content-officer-of-digitas Thu, 19 Apr 2018 00:30:00 GMT This piece originally appeared in the Brand Storytelling Newsletter. https://www.digitas.com/en-us/insights/programmatic-io-2018-blockchain-data-doubts-and-in-house https://www.digitas.com/en-us/insights/programmatic-io-2018-blockchain-data-doubts-and-in-house Wed, 18 Apr 2018 00:30:00 GMT Blockchain, Data Doubts, and In-House https://www.digitas.com/en-us/insights/8-ways-adobe-is-building-the-data--tech-foundation-of-the-future https://www.digitas.com/en-us/insights/8-ways-adobe-is-building-the-data--tech-foundation-of-the-future Thu, 05 Apr 2018 00:30:00 GMT Product Announcements and Key Takeaways You Should Know About Coming out of Adobe Summit 2018 https://www.digitas.com/en-us/insights/be-in-the-moment-or-be-somewhere-else-how-brands-should-leverage-twitter https://www.digitas.com/en-us/insights/be-in-the-moment-or-be-somewhere-else-how-brands-should-leverage-twitter Thu, 29 Mar 2018 00:30:00 GMT How brands should leverage Twitter https://www.digitas.com/en-us/insights/whm-womens-past-present-and-future-in-advertising https://www.digitas.com/en-us/insights/whm-womens-past-present-and-future-in-advertising Wed, 21 Mar 2018 22:30:00 GMT A Brief History of Women in Advertising and What to do Now https://www.digitas.com/en-us/insights/data-lakes-why-a-lake-and-not-an-ocean https://www.digitas.com/en-us/insights/data-lakes-why-a-lake-and-not-an-ocean Mon, 12 Mar 2018 22:30:00 GMT The challenge with a Data Lake is not so much creating one as it is taking advantage of the opportunities it presents. https://www.digitas.com/en-us/insights/black-history-month-lets-keep-the-celebration-going https://www.digitas.com/en-us/insights/black-history-month-lets-keep-the-celebration-going Tue, 27 Feb 2018 23:30:00 GMT While the month is coming to close, let's look at all the inspiring moments that took place https://www.digitas.com/en-us/insights/black-history-is-world-history https://www.digitas.com/en-us/insights/black-history-is-world-history Wed, 14 Feb 2018 23:30:00 GMT Not only is Black history world history, it is a time of reflection, celebration, rejuvenation and commitment to making us stronger as a peo https://www.digitas.com/en-us/insights/super-bowl-lii-advertisers-skipped-the-gender-discussion https://www.digitas.com/en-us/insights/super-bowl-lii-advertisers-skipped-the-gender-discussion Sun, 04 Feb 2018 23:30:00 GMT The go-to safety nets: Classic formulas and celebrities Nearly half of this year’s Super Bowl audience was expected to be women, but adverti https://www.digitas.com/en-us/insights/the-repeal-of-net-neutrality-more-than-just-your-utility-bills https://www.digitas.com/en-us/insights/the-repeal-of-net-neutrality-more-than-just-your-utility-bills Tue, 30 Jan 2018 23:30:00 GMT What Net Neutrality Repeal Means for Agencies | Digitas https://www.digitas.com/en-us/insights/10-anti-predictions-for-2018-that-will-actually-be-useful https://www.digitas.com/en-us/insights/10-anti-predictions-for-2018-that-will-actually-be-useful Mon, 29 Jan 2018 23:30:00 GMT More predictable predictions that will help our clients fuel growth over the next few years https://www.digitas.com/en-us/insights/every-brand-should-have-a-brand-purpose https://www.digitas.com/en-us/insights/every-brand-should-have-a-brand-purpose Sun, 21 Jan 2018 23:30:00 GMT An interview with WARC https://www.digitas.com/en-us/insights/ces-2018-the-unicorn-files https://www.digitas.com/en-us/insights/ces-2018-the-unicorn-files Thu, 18 Jan 2018 23:30:00 GMT Our annual compilation of the logical takeaways and insights that rose above the rest at CES https://www.digitas.com/en-us/insights/autonomous-events-what-tech-developments-mean-for-event-marketers https://www.digitas.com/en-us/insights/autonomous-events-what-tech-developments-mean-for-event-marketers Wed, 17 Jan 2018 23:30:00 GMT What Tech Developments Mean for Event Marketers https://www.digitas.com/en-us/insights/technologies-at-ces-hasten-the-merger-of-sales--marketing https://www.digitas.com/en-us/insights/technologies-at-ces-hasten-the-merger-of-sales--marketing Tue, 16 Jan 2018 23:30:00 GMT The technologies that grabbed the spotlight at CES last week present enticing new marketing opportunities. https://www.digitas.com/en-us/insights/ar--vr-go-for-scale-power-and-possibility-at-ces-2018 https://www.digitas.com/en-us/insights/ar--vr-go-for-scale-power-and-possibility-at-ces-2018 Fri, 12 Jan 2018 23:30:00 GMT AR is on the rise, VR goes from dream to reality https://www.digitas.com/en-us/insights/ces-2018-five-steps-for-retailers https://www.digitas.com/en-us/insights/ces-2018-five-steps-for-retailers Fri, 12 Jan 2018 23:30:00 GMT Five steps for retailers to consider in the year ahead https://www.digitas.com/en-us/insights/the-caros-of-the-future-and-what-ces-2018-has-to-say-about-it https://www.digitas.com/en-us/insights/the-caros-of-the-future-and-what-ces-2018-has-to-say-about-it Thu, 11 Jan 2018 23:30:00 GMT And what CES 2018 has to say about it https://www.digitas.com/en-us/insights/how-mobile-is-changing-experience-and-interface-design https://www.digitas.com/en-us/insights/how-mobile-is-changing-experience-and-interface-design Thu, 11 Jan 2018 23:30:00 GMT Five Top Products from CES 2018 https://www.digitas.com/en-us/insights/ces-2018-every-single-object-in-your-life-is-connected.-now-what https://www.digitas.com/en-us/insights/ces-2018-every-single-object-in-your-life-is-connected.-now-what Thu, 11 Jan 2018 23:30:00 GMT This year’s CES was no different than the last few: we saw again that any product can and will become “smart”. https://www.digitas.com/en-us/insights/how-to-avoid-data-overload https://www.digitas.com/en-us/insights/how-to-avoid-data-overload Thu, 11 Jan 2018 23:30:00 GMT CES 2018 was flush with gadgets that help people track and monitor their lives https://www.digitas.com/en-us/insights/three-trends-from-ces-that-will-power-marketing-in-2018 https://www.digitas.com/en-us/insights/three-trends-from-ces-that-will-power-marketing-in-2018 Thu, 11 Jan 2018 23:30:00 GMT No more planned obsolescence, voice interaction and search, AI, and the year ahead https://www.digitas.com/en-us/insights/facebook-revamps-news-feed-for-relevancy--meaningful-interaction https://www.digitas.com/en-us/insights/facebook-revamps-news-feed-for-relevancy--meaningful-interaction Wed, 10 Jan 2018 23:30:00 GMT What this means for advertisers https://www.digitas.com/en-us/insights/transparent.-the-best-way-to-be-seen https://www.digitas.com/en-us/insights/transparent.-the-best-way-to-be-seen Tue, 02 Jan 2018 23:30:00 GMT Social media provides the most publicly accessible, closely-watched window into a brand, with little room for secrets or privacy https://www.digitas.com/en-us/insights/digitaslbi-predictions-how-to-meet-consumer-needs-in-2018-and-beyond https://www.digitas.com/en-us/insights/digitaslbi-predictions-how-to-meet-consumer-needs-in-2018-and-beyond Sun, 17 Dec 2017 23:30:00 GMT How to Meet Consumer Needs in 2018 and Beyond https://www.digitas.com/en-us/insights/red-teams-in-the-era-of-in-housing https://www.digitas.com/en-us/insights/red-teams-in-the-era-of-in-housing Wed, 13 Dec 2017 23:30:00 GMT In-housing is the new market norm. What role will agencies play? https://www.digitas.com/en-us/insights/how-to-build-a-winning-site-in-48-hours https://www.digitas.com/en-us/insights/how-to-build-a-winning-site-in-48-hours Sun, 26 Nov 2017 23:30:00 GMT Digitas – along with tech/media giants like IBM, Tumblr, and Oath – sent a lean but mighty team to participate in 48in48 https://www.digitas.com/en-us/insights/not-just-another-manic-monday https://www.digitas.com/en-us/insights/not-just-another-manic-monday Tue, 07 Nov 2017 23:30:00 GMT A Call for Mental Health Support in Advertising https://www.digitas.com/en-us/insights/forget-the-funnel-focus-on-growth https://www.digitas.com/en-us/insights/forget-the-funnel-focus-on-growth Tue, 07 Nov 2017 23:30:00 GMT Invented in the 1890s as a guide for writing good ads, the funnel has somehow survived despite being a terrible proxy for consumer behavior. https://www.digitas.com/en-us/insights/what-i-learned-when-the-tables-were-turned-at-the-3-conference https://www.digitas.com/en-us/insights/what-i-learned-when-the-tables-were-turned-at-the-3-conference Mon, 06 Nov 2017 23:30:00 GMT What happened when the tables were turned https://www.digitas.com/en-us/insights/the-big-business-of-making-personal-connections-with-diverse-travelers https://www.digitas.com/en-us/insights/the-big-business-of-making-personal-connections-with-diverse-travelers Mon, 06 Nov 2017 23:30:00 GMT According to the most recent U.S. Census, 44% of millennials identify as a minority race or ethnicity. https://www.digitas.com/en-us/insights/beyond-fear https://www.digitas.com/en-us/insights/beyond-fear Sun, 05 Nov 2017 23:30:00 GMT Open, Meaningful Conversations at the 3% Conference https://www.digitas.com/en-us/insights/what-you-need-to-know-social-ad-transparency--authenticity-efforts https://www.digitas.com/en-us/insights/what-you-need-to-know-social-ad-transparency--authenticity-efforts Thu, 02 Nov 2017 22:30:00 GMT Feeling pressure after the 2016 election, major social media platforms intend to be more transparent with ads that run on their sites. https://www.digitas.com/en-us/insights/no-organic-content-isnt-dead.-it-just-has-a-new-purpose https://www.digitas.com/en-us/insights/no-organic-content-isnt-dead.-it-just-has-a-new-purpose Wed, 25 Oct 2017 00:30:00 GMT You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. https://www.digitas.com/en-us/insights/moving-at-the-speed-of-social-6-things-i-learned-at-spredfast-social-summit https://www.digitas.com/en-us/insights/moving-at-the-speed-of-social-6-things-i-learned-at-spredfast-social-summit Fri, 20 Oct 2017 00:30:00 GMT 6 Things I Learned at Spredfast Social Summit https://www.digitas.com/en-us/insights/how-you-can-be-a-lgbtqia-allyright-now https://www.digitas.com/en-us/insights/how-you-can-be-a-lgbtqia-allyright-now Wed, 18 Oct 2017 00:30:00 GMT It’s no secret: there is a shortage in compassion, caring and love in today’s world. https://www.digitas.com/en-us/insights/the-biggest-agency-gap-surprise-its-not-digital https://www.digitas.com/en-us/insights/the-biggest-agency-gap-surprise-its-not-digital Tue, 10 Oct 2017 00:30:00 GMT The refrain for digital transformation is as necessary as it is clichéd. https://www.digitas.com/en-us/insights/hispanic-heritage-month-more-than-cute-sombreros-and-tequila https://www.digitas.com/en-us/insights/hispanic-heritage-month-more-than-cute-sombreros-and-tequila Thu, 05 Oct 2017 00:30:00 GMT Understanding the US Hispanic audience through rich, cultural immersion https://www.digitas.com/en-us/insights/launching-an-ai-powered-chatbot https://www.digitas.com/en-us/insights/launching-an-ai-powered-chatbot Thu, 05 Oct 2017 00:30:00 GMT https://www.digitas.com/en-us/insights/whats-happening-in-the-shadows-of-programmatic https://www.digitas.com/en-us/insights/whats-happening-in-the-shadows-of-programmatic Mon, 25 Sep 2017 00:30:00 GMT As more media investment moves to Programmatic, buyers and sellers are demanding greater transparency https://www.digitas.com/en-us/insights/want-programmatic-transparency-trust-trustx https://www.digitas.com/en-us/insights/want-programmatic-transparency-trust-trustx Fri, 22 Sep 2017 00:30:00 GMT Want Programmatic Transparency? Trust TrustX | Digitas https://www.digitas.com/en-us/insights/adcolor-futures-class-of-2017-melanie-liu-travis-mcphee https://www.digitas.com/en-us/insights/adcolor-futures-class-of-2017-melanie-liu-travis-mcphee Thu, 21 Sep 2017 00:30:00 GMT Melanie Liu & Travis McPhee on their experiences as members of the ADCOLOR FUTURES Class of 2017 https://www.digitas.com/en-us/insights/speed--change-are-the-new-constants-for-all-businesses-today-lessons-taught-to-us-by-the-eagles-and-heraclitus https://www.digitas.com/en-us/insights/speed--change-are-the-new-constants-for-all-businesses-today-lessons-taught-to-us-by-the-eagles-and-heraclitus Wed, 20 Sep 2017 00:30:00 GMT Speed & change are the new constants | Digitas https://www.digitas.com/en-us/insights/adcolor-futures-class-of-2017-kim-chau--justin-ollivierre https://www.digitas.com/en-us/insights/adcolor-futures-class-of-2017-kim-chau--justin-ollivierre Wed, 20 Sep 2017 00:30:00 GMT Members of the ADCOLOR FUTURES Class of 2017 talk about their experiences at this year's conference. https://www.digitas.com/en-us/insights/hulus-2017-emmys-first-paves-the-way-for-social-programming https://www.digitas.com/en-us/insights/hulus-2017-emmys-first-paves-the-way-for-social-programming Wed, 20 Sep 2017 00:30:00 GMT Paving the Way for Social Programming https://www.digitas.com/en-us/insights/what-advertisers-can-do-about-the-teaching-shortage https://www.digitas.com/en-us/insights/what-advertisers-can-do-about-the-teaching-shortage Thu, 14 Sep 2017 00:30:00 GMT The Ad Council's campaign for TEACH.org begins to change the representation and conversation around teaching https://www.digitas.com/en-us/insights/apple-charts-its-north-star-with-the-launch-of-the-iphone-x https://www.digitas.com/en-us/insights/apple-charts-its-north-star-with-the-launch-of-the-iphone-x Wed, 13 Sep 2017 00:30:00 GMT Animojis and AR https://www.digitas.com/en-us/insights/the-future-arrives-in-apples-new-iphones-tv-and-watch https://www.digitas.com/en-us/insights/the-future-arrives-in-apples-new-iphones-tv-and-watch Wed, 13 Sep 2017 00:30:00 GMT Apple's Annual iPhone Unveiling https://www.digitas.com/en-us/insights/an-open-letter-to-publishers-on-ads.txt-adopt-or-be-blocked https://www.digitas.com/en-us/insights/an-open-letter-to-publishers-on-ads.txt-adopt-or-be-blocked Tue, 05 Sep 2017 00:30:00 GMT ads.txt: adopt or be blocked https://www.digitas.com/en-us/insights/back-to-school-season-is-signal-harvesting-season https://www.digitas.com/en-us/insights/back-to-school-season-is-signal-harvesting-season Fri, 25 Aug 2017 00:30:00 GMT B2S https://www.digitas.com/en-us/insights/ditching-engagement-for-awareness-not-so-fast https://www.digitas.com/en-us/insights/ditching-engagement-for-awareness-not-so-fast Tue, 22 Aug 2017 00:30:00 GMT Photo Credit: Adweek https://www.digitas.com/en-us/insights/native-advertising-101-the-importance-of-keeping-brands-honest https://www.digitas.com/en-us/insights/native-advertising-101-the-importance-of-keeping-brands-honest Mon, 07 Aug 2017 00:30:00 GMT The Importance of Keeping Brands Honest https://www.digitas.com/en-us/insights/increase-the-impact-of-b2b-content-through-storytelling https://www.digitas.com/en-us/insights/increase-the-impact-of-b2b-content-through-storytelling Tue, 01 Aug 2017 00:30:00 GMT Bill Borrelle on how to create high-value content https://www.digitas.com/en-us/insights/netflix-as-influencer-channel-netflix-and-jerry-seinfeld-strike-win-win-deal https://www.digitas.com/en-us/insights/netflix-as-influencer-channel-netflix-and-jerry-seinfeld-strike-win-win-deal Mon, 31 Jul 2017 00:30:00 GMT Netflix and Jerry Seinfeld Strike Win-Win Deal https://www.digitas.com/en-us/insights/5-things-brands-need-to-know-about-amazon-spark https://www.digitas.com/en-us/insights/5-things-brands-need-to-know-about-amazon-spark Thu, 20 Jul 2017 00:30:00 GMT Amazon's Shoppable Social Platform https://www.digitas.com/en-us/insights/the-fall-of-the-titans-why-gafa-is-not-here-to-stay https://www.digitas.com/en-us/insights/the-fall-of-the-titans-why-gafa-is-not-here-to-stay Thu, 20 Jul 2017 00:30:00 GMT Why GAFA is Not Here to Stay https://www.digitas.com/en-us/insights/blockchain-not-ready-for-real-time https://www.digitas.com/en-us/insights/blockchain-not-ready-for-real-time Wed, 19 Jul 2017 00:30:00 GMT Ad Verification's Next White Knight https://www.digitas.com/en-us/insights/a-young-creatives-take-on-winning-a-dad-new-blood-award https://www.digitas.com/en-us/insights/a-young-creatives-take-on-winning-a-dad-new-blood-award Thu, 13 Jul 2017 00:30:00 GMT New Blood Award https://www.digitas.com/en-us/insights/facebook-moves-slowly-to-fix-what-they-broke https://www.digitas.com/en-us/insights/facebook-moves-slowly-to-fix-what-they-broke Wed, 12 Jul 2017 00:30:00 GMT Move Fast and Break Things? Not Anymore. https://www.digitas.com/en-us/insights/window-shopping-2.0-social-networks-revamp-newsfeeds-for-shopping https://www.digitas.com/en-us/insights/window-shopping-2.0-social-networks-revamp-newsfeeds-for-shopping Thu, 06 Jul 2017 00:30:00 GMT Social Networks Revamp Newsfeeds for Shopping https://www.digitas.com/en-us/insights/marketing-is-pretty-powerful-in-pink https://www.digitas.com/en-us/insights/marketing-is-pretty-powerful-in-pink Wed, 05 Jul 2017 00:30:00 GMT a look into the rising popularity of pink design in digital marketing https://www.digitas.com/en-us/insights/cannes-lions-2017---trends-takes--winning-work https://www.digitas.com/en-us/insights/cannes-lions-2017---trends-takes--winning-work Thu, 29 Jun 2017 00:30:00 GMT Trends, Takes, & Winning Work https://www.digitas.com/en-us/insights/burning-cannes-what-an-ad-festival-and-an-art-festival-have-in-common https://www.digitas.com/en-us/insights/burning-cannes-what-an-ad-festival-and-an-art-festival-have-in-common Mon, 26 Jun 2017 00:30:00 GMT What an ad festival and an art festival have in common | Digitas https://www.digitas.com/en-us/insights/dont-lose-sight-of-the-humanity-in-data https://www.digitas.com/en-us/insights/dont-lose-sight-of-the-humanity-in-data Mon, 26 Jun 2017 00:30:00 GMT Photo credit: AW360 https://www.digitas.com/en-us/insights/cannes-lions-innovation-rewards-the-99-perspiration https://www.digitas.com/en-us/insights/cannes-lions-innovation-rewards-the-99-perspiration Mon, 26 Jun 2017 00:30:00 GMT Photo credit: AW360 https://www.digitas.com/en-us/insights/everything-is-data-the-silent-foundation-of-creativity https://www.digitas.com/en-us/insights/everything-is-data-the-silent-foundation-of-creativity Thu, 22 Jun 2017 00:30:00 GMT Photo credit: AW360 https://www.digitas.com/en-us/insights/the-empathy-factor-why-empathy-won-this-week-at-cannes https://www.digitas.com/en-us/insights/the-empathy-factor-why-empathy-won-this-week-at-cannes Thu, 22 Jun 2017 00:30:00 GMT Why empathy won this week at Cannes https://www.digitas.com/en-us/insights/technology-has-a-transparency-problem-too-its-not-just-media https://www.digitas.com/en-us/insights/technology-has-a-transparency-problem-too-its-not-just-media Wed, 21 Jun 2017 00:30:00 GMT Photo credit: https://www.digitas.com/en-us/insights/a-haters-guide-to-cannes-or-how-i-learned-to-quit-complaining-and-love-the-lions https://www.digitas.com/en-us/insights/a-haters-guide-to-cannes-or-how-i-learned-to-quit-complaining-and-love-the-lions Fri, 16 Jun 2017 00:30:00 GMT How I Learned to Quit Complaining and Love the Lions https://www.digitas.com/en-us/insights/from-data-to-ta-da-these-8-creative-data-campaigns-brought-the-magic https://www.digitas.com/en-us/insights/from-data-to-ta-da-these-8-creative-data-campaigns-brought-the-magic Fri, 16 Jun 2017 00:30:00 GMT These 8 Creative Data Campaigns Brought the Magic https://www.digitas.com/en-us/insights/apple-targets-new-technologies-and-new-competitors-at-wwdc-2017 https://www.digitas.com/en-us/insights/apple-targets-new-technologies-and-new-competitors-at-wwdc-2017 Tue, 06 Jun 2017 00:30:00 GMT WWDC 2017 https://www.digitas.com/en-us/insights/apple-wwdc-the-augmented-reality-future-is-already-in-our-pockets https://www.digitas.com/en-us/insights/apple-wwdc-the-augmented-reality-future-is-already-in-our-pockets Tue, 06 Jun 2017 00:30:00 GMT The Augmented Reality Future is Already in Our Pockets https://www.digitas.com/en-us/insights/how-to-approach-audience-targeting-evolution-in-adwords https://www.digitas.com/en-us/insights/how-to-approach-audience-targeting-evolution-in-adwords Thu, 01 Jun 2017 00:30:00 GMT How to Approach https://www.digitas.com/en-us/insights/from-cadence-to-campaign-focused-storytelling-on-social https://www.digitas.com/en-us/insights/from-cadence-to-campaign-focused-storytelling-on-social Wed, 24 May 2017 00:30:00 GMT https://www.digitas.com/en-us/insights/newfronts-2017-trends--takes https://www.digitas.com/en-us/insights/newfronts-2017-trends--takes Tue, 09 May 2017 00:30:00 GMT Trends & Takes https://www.digitas.com/en-us/insights/three-ways-the-handmaids-tale-changes-the-digital-game https://www.digitas.com/en-us/insights/three-ways-the-handmaids-tale-changes-the-digital-game Wed, 03 May 2017 00:30:00 GMT Hulu's newest program is blowing up, revolutionizing the way on-demand services drop their new shows https://www.digitas.com/en-us/insights/wanted-a-modern-content-coalition https://www.digitas.com/en-us/insights/wanted-a-modern-content-coalition Wed, 03 May 2017 00:30:00 GMT If 10 years ago marketers were not paying enough attention to digital, today they’re not paying enough attention to content. https://www.digitas.com/en-us/insights/f8-2017-facebook-workplace-could-jumpstart-employee-engagement https://www.digitas.com/en-us/insights/f8-2017-facebook-workplace-could-jumpstart-employee-engagement Fri, 21 Apr 2017 00:30:00 GMT What the new workplace updates bring to the table | Digitas https://www.digitas.com/en-us/insights/f8-2017-facebook-is-seriously-brushing-up-its-messenger-bot-game https://www.digitas.com/en-us/insights/f8-2017-facebook-is-seriously-brushing-up-its-messenger-bot-game Fri, 21 Apr 2017 00:30:00 GMT Easier bot discovery, Facebook M bot integration, group bot upgrades and bot-activating QR codes | Digitas https://www.digitas.com/en-us/insights/f8-2017-youre-about-to-be-framed https://www.digitas.com/en-us/insights/f8-2017-youre-about-to-be-framed Thu, 20 Apr 2017 00:30:00 GMT Frames vs Filters, Why Branded Frames are on the way, and more from F8 2017 https://www.digitas.com/en-us/insights/f8-2017-facebook-m-now-a-catalyst-for-conversation https://www.digitas.com/en-us/insights/f8-2017-facebook-m-now-a-catalyst-for-conversation Thu, 20 Apr 2017 00:30:00 GMT How Facebook M will become the catalyst for social interaction, not a digital personal assistant | Digitas https://www.digitas.com/en-us/insights/f8-2017-will-facebooks-latest-camera-strategy-spell-trouble-for-snapchat https://www.digitas.com/en-us/insights/f8-2017-will-facebooks-latest-camera-strategy-spell-trouble-for-snapchat Thu, 20 Apr 2017 00:30:00 GMT Read the latest on F8 from Social Strategy Expert Jill Sherman | Digitas https://www.digitas.com/en-us/insights/f8-2017-facebook-spaces-is-either-a-vr-revolution-or-nifty-tech-demo https://www.digitas.com/en-us/insights/f8-2017-facebook-spaces-is-either-a-vr-revolution-or-nifty-tech-demo Thu, 20 Apr 2017 00:30:00 GMT From F8 2017: For now, the platform feels more like Farmville than The Matrix https://www.digitas.com/en-us/insights/facebook-shows-the-world-the-future-of-reality https://www.digitas.com/en-us/insights/facebook-shows-the-world-the-future-of-reality Wed, 19 Apr 2017 00:30:00 GMT Mark Zuckerberg reveals Facebook's latest product: the Augmented Reality Camera https://www.digitas.com/en-us/insights/achieving-music-diversity-3-keys-to-a-quality-streaming-music-experience https://www.digitas.com/en-us/insights/achieving-music-diversity-3-keys-to-a-quality-streaming-music-experience Tue, 18 Apr 2017 00:30:00 GMT 3 Keys to a Quality Streaming Music Experience https://www.digitas.com/en-us/insights/three-rising-trends-in-influencer-marketing https://www.digitas.com/en-us/insights/three-rising-trends-in-influencer-marketing Mon, 10 Apr 2017 00:30:00 GMT Influencer is Becoming a Dirty Word, Passion is key, and the "pay per post" model is ineffective https://www.digitas.com/en-us/insights/a-qa-with-andrew-carlson-about-celebrate-with-stoli https://www.digitas.com/en-us/insights/a-qa-with-andrew-carlson-about-celebrate-with-stoli Tue, 04 Apr 2017 00:30:00 GMT For the launch of Stoli® Vodka’s brand-new, flagship website, we spoke with Andrew Carlson, EVP, Head of Experience Design, North America https://www.digitas.com/en-us/insights/top-takeaways-from-adobe-summit-2017 https://www.digitas.com/en-us/insights/top-takeaways-from-adobe-summit-2017 Thu, 30 Mar 2017 00:30:00 GMT Over 12,000 customers and partners descended on Adobe Summit in Las Vegas – March 20th through 24th https://www.digitas.com/en-us/insights/breathe-free-how-i-used-art-to-turn-frustration-into-something-positive https://www.digitas.com/en-us/insights/breathe-free-how-i-used-art-to-turn-frustration-into-something-positive Wed, 22 Mar 2017 22:30:00 GMT How Ben Raynes Used Art to Turn Frustration into Something Positive https://www.digitas.com/en-us/insights/content-wearables-and-iot-what-im-watching-out-for-at-mwc-2017 https://www.digitas.com/en-us/insights/content-wearables-and-iot-what-im-watching-out-for-at-mwc-2017 Mon, 27 Feb 2017 23:30:00 GMT What Lorenzo Wood is watching out for at MWC 2017 https://www.digitas.com/en-us/insights/three-transparency-principles-for-todays-climate-of-truth https://www.digitas.com/en-us/insights/three-transparency-principles-for-todays-climate-of-truth Mon, 27 Feb 2017 23:30:00 GMT The latest from MediaPost's OMMA Atlanta Conference https://www.digitas.com/en-us/insights/bhm-is-for-black-folks.-the-work-is-for-all-of-us https://www.digitas.com/en-us/insights/bhm-is-for-black-folks.-the-work-is-for-all-of-us Wed, 15 Feb 2017 23:30:00 GMT I often get asked why – as a NonBlack person of color (NBPOC) – I’m so passionate about confronting anti-blackness. https://www.digitas.com/en-us/insights/my-black-history-month-celebration----redefined https://www.digitas.com/en-us/insights/my-black-history-month-celebration----redefined Tue, 14 Feb 2017 23:30:00 GMT Celebrating Black History Month as a kid was something that I truly looked forward to. https://www.digitas.com/en-us/insights/sorry-not-sorry-for-celebrating-the-magic-im-made-of https://www.digitas.com/en-us/insights/sorry-not-sorry-for-celebrating-the-magic-im-made-of Tue, 14 Feb 2017 23:30:00 GMT Today is the day I will no longer be uncomfortable with being comfortable in my skin… https://www.digitas.com/en-us/insights/buzz-alone-wont-win-the-super-bowl-which-brands-actually-won-and-why https://www.digitas.com/en-us/insights/buzz-alone-wont-win-the-super-bowl-which-brands-actually-won-and-why Wed, 08 Feb 2017 23:30:00 GMT Why 84 Lumber, Budweiser, and Wix.com won at Super Bowl 51 https://www.digitas.com/en-us/insights/ownyournarrative https://www.digitas.com/en-us/insights/ownyournarrative Tue, 07 Feb 2017 23:30:00 GMT Ronnie Dickerson reflects on Black History Month https://www.digitas.com/en-us/insights/new-frenemies-collaboration-trumps-competition https://www.digitas.com/en-us/insights/new-frenemies-collaboration-trumps-competition Sun, 05 Feb 2017 23:30:00 GMT The Growing Tension Between Media Companies and Agencies as they Fight for the Brand(ed) Content Title https://www.digitas.com/en-us/insights/trumping-the-filter-bubble https://www.digitas.com/en-us/insights/trumping-the-filter-bubble Thu, 19 Jan 2017 07:30:00 GMT I accidentally logged into a colleague’s YouTube account recently. Instead of my usual recommendations, there was aworldof music I’d never h https://www.digitas.com/en-us/insights/ces-2017-voice-automation-and-emotion https://www.digitas.com/en-us/insights/ces-2017-voice-automation-and-emotion Wed, 18 Jan 2017 23:30:00 GMT Amazon's Alexa, Domestic Robots and Honda's Hana are Becoming Long-Term Individual Actors in Our Social Lives https://www.digitas.com/en-us/insights/digitaslbis-ces-2017-top-ten-toys--trends https://www.digitas.com/en-us/insights/digitaslbis-ces-2017-top-ten-toys--trends Tue, 10 Jan 2017 23:30:00 GMT Inspired by and designed for you. Our logical takeaways and insights from the past week. CES 2017 marked the 50th anniversary of the world’s https://www.digitas.com/en-us/insights/is-a-must-attend-event-something-you-must-attend https://www.digitas.com/en-us/insights/is-a-must-attend-event-something-you-must-attend Sun, 08 Jan 2017 23:30:00 GMT At the point at which CES has become a must-attend for the advertising and marketing communities, the question increasingly rises: really? https://www.digitas.com/en-us/insights/iot-through-the-prism-of-ces-2017 https://www.digitas.com/en-us/insights/iot-through-the-prism-of-ces-2017 Sun, 08 Jan 2017 23:30:00 GMT How the Internet of Things is becoming more human, for better and for worse https://www.digitas.com/en-us/insights/actionable-steps-for-brands-coming-out-of-ces-2017 https://www.digitas.com/en-us/insights/actionable-steps-for-brands-coming-out-of-ces-2017 Sun, 08 Jan 2017 23:30:00 GMT Tips for brands on how to harness AI https://www.digitas.com/en-us/insights/alexa.-alexa.-alexa https://www.digitas.com/en-us/insights/alexa.-alexa.-alexa Sun, 08 Jan 2017 23:30:00 GMT What Stays & What Sticks from CES 2017 https://www.digitas.com/en-us/insights/moving-beyond-performance https://www.digitas.com/en-us/insights/moving-beyond-performance Sun, 08 Jan 2017 23:30:00 GMT How Gen Z is Redefining the Way Brands Approach Tech https://www.digitas.com/en-us/insights/vr-will-be-bigger---and-smaller---in-2017 https://www.digitas.com/en-us/insights/vr-will-be-bigger---and-smaller---in-2017 Fri, 06 Jan 2017 23:30:00 GMT More and Less, Going Beyond a Killer App, and Keeping it Simple https://www.digitas.com/en-us/insights/data-data-everywhere-but-not-a-drop-to-useor-is-there https://www.digitas.com/en-us/insights/data-data-everywhere-but-not-a-drop-to-useor-is-there Fri, 06 Jan 2017 23:30:00 GMT Looking behind the scenes for the data story at CES 2017 https://www.digitas.com/en-us/insights/consumers-are-open-to-artificial-intelligence-but-quality-experiences-are-key https://www.digitas.com/en-us/insights/consumers-are-open-to-artificial-intelligence-but-quality-experiences-are-key Thu, 05 Jan 2017 23:30:00 GMT Artificial Intelligence https://www.digitas.com/en-us/insights/5-industry-changing-social-trends-to-watch-in-2017 https://www.digitas.com/en-us/insights/5-industry-changing-social-trends-to-watch-in-2017 Wed, 14 Dec 2016 23:30:00 GMT Industry-Changing Social Trends in 2017 https://www.digitas.com/en-us/insights/whats-out-and-whats-in-at-ces-2017 https://www.digitas.com/en-us/insights/whats-out-and-whats-in-at-ces-2017 Tue, 13 Dec 2016 23:30:00 GMT What visitors to CES 2017 should expect https://www.digitas.com/en-us/insights/the-where-factor-how-location-data-offers-a-new-marketing-edge https://www.digitas.com/en-us/insights/the-where-factor-how-location-data-offers-a-new-marketing-edge Fri, 21 Oct 2016 02:30:00 GMT And seeing and understanding the pixels that inform that portrait gives marketers a competitive advantage in building customer relationships https://www.digitas.com/en-us/insights/do-we-need-the-read-more-button https://www.digitas.com/en-us/insights/do-we-need-the-read-more-button Thu, 20 Oct 2016 02:30:00 GMT Like me, you might read your news through Twitter, Facebook, Flipboard, Feed.ly, etc. More and more, I read the news in the method that work https://www.digitas.com/en-us/insights/the-next-wave-of-virtual-reality-is-portable-accessible-and-social https://www.digitas.com/en-us/insights/the-next-wave-of-virtual-reality-is-portable-accessible-and-social Wed, 19 Oct 2016 02:30:00 GMT Today marks another big day in VR, with theNBA announcinga multi-year virtual reality partnership (that promises to rival the courtside expe https://www.digitas.com/en-us/insights/as-pinterest-hits-150mm-actives-its-time-to-re-think-your-social-approach https://www.digitas.com/en-us/insights/as-pinterest-hits-150mm-actives-its-time-to-re-think-your-social-approach Tue, 18 Oct 2016 02:30:00 GMT While Pinterest has been whispering about their 150 Million Monthly Active user count since Advertising Week, yesterday marked the first... https://www.digitas.com/en-us/insights/creatives-dont-lose-your-vulnerability https://www.digitas.com/en-us/insights/creatives-dont-lose-your-vulnerability Thu, 13 Oct 2016 02:30:00 GMT Vulnerability unleashes our creativity. It empowers us to dare, share, ask, listen, explore, and innovate. In the context of creativity, vul https://www.digitas.com/en-us/insights/googles-biggest-ever-product-announcement-what-are-the-implications-for-search https://www.digitas.com/en-us/insights/googles-biggest-ever-product-announcement-what-are-the-implications-for-search Tue, 11 Oct 2016 02:30:00 GMT Google has been prepping a slew of new products for the limelight and after slowly and (probably) intentionally leaking those over time, it https://www.digitas.com/en-us/insights/made-by-google---2016 https://www.digitas.com/en-us/insights/made-by-google---2016 Sun, 09 Oct 2016 19:30:00 GMT Google’s CEO, Sundar Pichai, said: “it’s clear to me, that we are moving from a mobile-first to an AI-first world.” and called AI “a seminal https://www.digitas.com/en-us/insights/yes-its-really-time-to-get-serious-about-vertical-video https://www.digitas.com/en-us/insights/yes-its-really-time-to-get-serious-about-vertical-video Thu, 06 Oct 2016 02:30:00 GMT We’ve been hearing about “the rise of” vertical video for more than a year, with Snapchat leading the charge. https://www.digitas.com/en-us/insights/we-miss-steve-jobs https://www.digitas.com/en-us/insights/we-miss-steve-jobs Wed, 05 Oct 2016 02:30:00 GMT Reflections on Steve Jobs' impact, 5 years after his passing. https://www.digitas.com/en-us/insights/snapchat-adopts-advanced-targeting https://www.digitas.com/en-us/insights/snapchat-adopts-advanced-targeting Wed, 05 Oct 2016 01:30:00 GMT Expected to roll out early this month, Snapchat is changing the way ads are targeted on their platform. Snapchat has had extremely limited t https://www.digitas.com/en-us/insights/asian-shoppers-most-hooked-on-m-commerce-and-crowdsourcing https://www.digitas.com/en-us/insights/asian-shoppers-most-hooked-on-m-commerce-and-crowdsourcing Wed, 10 Aug 2016 12:30:00 GMT The latest Digitas Connected Commerce study finds that Asians lead the way in shopping with their phones, while also being most likely to https://www.digitas.com/en-us/insights/branded-conflict https://www.digitas.com/en-us/insights/branded-conflict Mon, 27 Jun 2016 01:30:00 GMT “The Displaced” is a virtual-reality documentary on the refugee crisis and winner of the Entertainment Grand Prix for brand storytelling. https://www.digitas.com/en-us/insights/innovative-ideas-cannes https://www.digitas.com/en-us/insights/innovative-ideas-cannes Fri, 24 Jun 2016 01:30:00 GMT The big Innovation winners at Cannes this year send a strong message: this festival of creativity rewards innovation that solves real proble https://www.digitas.com/en-us/insights/fs-brands-avoiding-uber https://www.digitas.com/en-us/insights/fs-brands-avoiding-uber Tue, 21 Jun 2016 12:30:00 GMT The threat to banks is not technology. It's a failure to transform themselves to a truly customer-centric mode of operation, writes Justin P https://www.digitas.com/en-us/insights/samsung-virtual-reality https://www.digitas.com/en-us/insights/samsung-virtual-reality Tue, 21 Jun 2016 01:30:00 GMT It’s hard to miss Samsung’s impressive Virtual Reality presence at the Palais des Festival in Cannes. https://www.digitas.com/en-us/insights/health-marketing https://www.digitas.com/en-us/insights/health-marketing Mon, 20 Jun 2016 01:30:00 GMT With health marketing the goals of the marketer overlap with the needs of the human being and great things can happen. https://www.digitas.com/en-us/insights/future-big-data https://www.digitas.com/en-us/insights/future-big-data Wed, 15 Jun 2016 01:30:00 GMT If the main components of winning in Big Data were harvest and storage, the future of big data will be around processing and distribution. https://www.digitas.com/en-us/insights/instagram-rebranding https://www.digitas.com/en-us/insights/instagram-rebranding Mon, 30 May 2016 01:30:00 GMT Today a company can rebrand as quickly as it takes for your browser to refresh a website or to update an app. Instagram did just that. https://www.digitas.com/en-us/insights/google-native-apps https://www.digitas.com/en-us/insights/google-native-apps Thu, 19 May 2016 01:30:00 GMT Google is devoting a lot of resources into positioning itself as a native part of the mobile experience, rather than just an add-on. https://www.digitas.com/en-us/insights/making-sense-of-artificial-intelligence https://www.digitas.com/en-us/insights/making-sense-of-artificial-intelligence Mon, 09 May 2016 10:30:00 GMT We’re approaching the top of the hype cycle where, like teenage sex, everyone is talking about it but very few are actually doing it. Condit https://www.digitas.com/en-us/insights/conde-nast https://www.digitas.com/en-us/insights/conde-nast Wed, 04 May 2016 01:30:00 GMT Condé Nast continues to be a powerhouse for content production, developing 4,000 pieces of video yearly across 21 iconic brands. https://www.digitas.com/en-us/insights/nyt-vr-storytelling https://www.digitas.com/en-us/insights/nyt-vr-storytelling Tue, 03 May 2016 01:30:00 GMT The Times has a healthy lead in the VR space and top-notch storytellers to capitalize on the technology in ever-evolving ways. https://www.digitas.com/en-us/insights/social-media-condolence-fails https://www.digitas.com/en-us/insights/social-media-condolence-fails Fri, 22 Apr 2016 01:30:00 GMT If you haven’t clearly outlined your brand’s approach to death announcements, it’s time to start the conversation. https://www.digitas.com/en-us/insights/why-brands-need-to-skip-the-ads-and-start-telling-stories https://www.digitas.com/en-us/insights/why-brands-need-to-skip-the-ads-and-start-telling-stories Wed, 20 Apr 2016 01:30:00 GMT You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C’mon, you know you want to. We all do. While the stats vary, there’s evidence that around https://www.digitas.com/en-us/insights/you-dont-have-to-be-mad-to-work-in-an-agency https://www.digitas.com/en-us/insights/you-dont-have-to-be-mad-to-work-in-an-agency Sun, 10 Apr 2016 12:30:00 GMT Diversity is a hot topic. Not least because there is a proven link betweendiversity and creativity, which is vital to our process and theref https://www.digitas.com/en-us/insights/programmatic-tv https://www.digitas.com/en-us/insights/programmatic-tv Tue, 08 Mar 2016 00:30:00 GMT Much headway has been made since programmatic TV was introduced, there’s still one major problem—it isn’t programmatic yet. https://www.digitas.com/en-us/insights/creating-disruption-in-a-dont-rock-the-boat-world https://www.digitas.com/en-us/insights/creating-disruption-in-a-dont-rock-the-boat-world Mon, 07 Mar 2016 07:30:00 GMT Everyone wants to channel the incredible disruption and success of Silicon Valley, but how should we go about it? Whenever great leaders wri https://www.digitas.com/en-us/insights/oscars-social-learning https://www.digitas.com/en-us/insights/oscars-social-learning Mon, 29 Feb 2016 00:30:00 GMT Here are the four stood-out-for-all-the-wrong-reasons social moments that we can all learn from. https://www.digitas.com/en-us/insights/survive-content-marketing https://www.digitas.com/en-us/insights/survive-content-marketing Wed, 24 Feb 2016 00:30:00 GMT The moment we exhaust all frontiers is the moment we extinguish curiosity — the chief driver of innovation. https://www.digitas.com/en-us/insights/brave-new-world https://www.digitas.com/en-us/insights/brave-new-world Mon, 15 Feb 2016 07:30:00 GMT Pottering around on Daring Fireball the other day, I noticed Gruber reminding us that Nokia had a market cap of $245 billion as recently as https://www.digitas.com/en-us/insights/voice-search https://www.digitas.com/en-us/insights/voice-search Thu, 11 Feb 2016 00:30:00 GMT As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis, and the number is only increasing. https://www.digitas.com/en-us/insights/who-won-super-bowl https://www.digitas.com/en-us/insights/who-won-super-bowl Wed, 10 Feb 2016 00:30:00 GMT When consumers have questions or are seeking information related to the Super Bowl, they turn to Google. https://www.digitas.com/en-us/insights/the-secret-sauce-behind-donald-trumps-social-media-success https://www.digitas.com/en-us/insights/the-secret-sauce-behind-donald-trumps-social-media-success Tue, 09 Feb 2016 00:30:00 GMT Given that Donald Trump today has more than five-and-a-half million “Likes” on Facebook, I decided to check out McConney and his strategy. https://www.digitas.com/en-us/insights/morning-after-ces https://www.digitas.com/en-us/insights/morning-after-ces Fri, 15 Jan 2016 00:30:00 GMT The biggest challenge when you’re on the CES floor is getting past all of theConnected Hammerslooking for aSmartNail. https://www.digitas.com/en-us/insights/internet-of-things https://www.digitas.com/en-us/insights/internet-of-things Thu, 14 Jan 2016 00:30:00 GMT Let’s start with today’s smart phone. In many ways, it is a “thing” in the Internet of Things. It is useful, not just because it is a device https://www.digitas.com/en-us/insights/vr-storytelling https://www.digitas.com/en-us/insights/vr-storytelling Tue, 12 Jan 2016 00:30:00 GMT With good reason: VR is poised to transform storytelling, and that’s a good thing. https://www.digitas.com/en-us/insights/ces-2016 https://www.digitas.com/en-us/insights/ces-2016 Tue, 12 Jan 2016 00:30:00 GMT Observations from the 2016 Consumer Electronics Show. https://www.digitas.com/en-us/insights/thats-a-wrap-ces-2016 https://www.digitas.com/en-us/insights/thats-a-wrap-ces-2016 Tue, 12 Jan 2016 00:30:00 GMT With no revolutionary announcements, this year’s CES was an opportunity to dig deeper into three established trends. https://www.digitas.com/en-us/insights/who-im-giving-thanks-to-this-year-and-its-not-to-my-employees https://www.digitas.com/en-us/insights/who-im-giving-thanks-to-this-year-and-its-not-to-my-employees Tue, 24 Nov 2015 00:30:00 GMT This month, Digitas placed in AdAge’s annual “Best Places to Work,” ranking as a top ten company. It is particularly rewarding because.. https://www.digitas.com/en-us/insights/data-is-not-enough-a-path-for-marketers-transformation https://www.digitas.com/en-us/insights/data-is-not-enough-a-path-for-marketers-transformation Thu, 19 Nov 2015 00:30:00 GMT This year, six companies account for more than half of the $664 billion in value added to the Nasdaq Composite Index. Four of these companie https://www.digitas.com/en-us/insights/happiness-does-matter-ad-age-brand-summit https://www.digitas.com/en-us/insights/happiness-does-matter-ad-age-brand-summit Thu, 05 Nov 2015 00:30:00 GMT At Digitas the most precious assets are the people who go up and down our elevators every day. https://www.digitas.com/en-us/insights/what-do-marketers-fear-the-most https://www.digitas.com/en-us/insights/what-do-marketers-fear-the-most Thu, 29 Oct 2015 23:30:00 GMT For the scariest things in marketing this Halloween, let’s harken back to these classic monsters of the horror genre https://www.digitas.com/en-us/insights/bring-on-the-ad-blockers https://www.digitas.com/en-us/insights/bring-on-the-ad-blockers Mon, 05 Oct 2015 01:30:00 GMT What is true is that online advertising will get harder. The embrace of digital marketing so far is largely based on two essential factors: https://www.digitas.com/en-us/insights/creating-new-divisions-is-not-the-answer-to-channel-fragmentation https://www.digitas.com/en-us/insights/creating-new-divisions-is-not-the-answer-to-channel-fragmentation Thu, 17 Sep 2015 01:30:00 GMT Five Ways Agencies Can Solve the Omnichannel Problem “Agencies are going to need to invest in entirely new divisions focused solely on manag https://www.digitas.com/en-us/insights/a-less-than-marvelous-way-to-do-business https://www.digitas.com/en-us/insights/a-less-than-marvelous-way-to-do-business Tue, 07 Jul 2015 01:30:00 GMT It was either a poor choice of words or it’s a less-than-super way for Marvel to go to market, positioning the Disney unit as a competitor r https://www.digitas.com/en-us/insights/authenticity-is-key-to-a-celebrity-endorsement https://www.digitas.com/en-us/insights/authenticity-is-key-to-a-celebrity-endorsement Sat, 27 Jun 2015 01:30:00 GMT Authenticity is the key to a successful celebrity endorsement. That was the central takeaway for brands. https://www.digitas.com/en-us/insights/cannes-2015-collaboration-is-the-key-to-creativity https://www.digitas.com/en-us/insights/cannes-2015-collaboration-is-the-key-to-creativity Tue, 23 Jun 2015 01:30:00 GMT Collaboration is the key to creativity. That was the main message the artist Pharrell Williams delivered at Cannes 2015. https://www.digitas.com/en-us/insights/cannes-2015-snapchats-evan-spiegel-cosmos-joanna-coles https://www.digitas.com/en-us/insights/cannes-2015-snapchats-evan-spiegel-cosmos-joanna-coles Mon, 22 Jun 2015 01:30:00 GMT Did you know that Snapchat’s original name wasPic Boo? Or that they chose yellow… simply because noneof the top 100 apps had yellow? I learn https://www.digitas.com/en-us/insights/cannes-2015-collaboration-for-greater-good https://www.digitas.com/en-us/insights/cannes-2015-collaboration-for-greater-good Mon, 22 Jun 2015 01:30:00 GMT For many attending this session, it didn’t matter what was said (or not said) because Adrian Grenier was on stage. https://www.digitas.com/en-us/insights/cannes-2015-creativity-is-the-only-way-to-survive https://www.digitas.com/en-us/insights/cannes-2015-creativity-is-the-only-way-to-survive Mon, 22 Jun 2015 01:30:00 GMT If you’ve ever seen the show How to get away with Murder, I would be foolish to call this one anything but #OMG for fear of Annalise Keating https://www.digitas.com/en-us/insights/cannes-2015-ronald-ngs-mashup-picks https://www.digitas.com/en-us/insights/cannes-2015-ronald-ngs-mashup-picks Fri, 19 Jun 2015 01:30:00 GMT As we head into Cannes 2015, our own Ronald Ng, Chief Creative Officer and LIA Jury President, shares his top #mashup picks. https://www.digitas.com/en-us/insights/cannes-2015-introducing-the-mashup https://www.digitas.com/en-us/insights/cannes-2015-introducing-the-mashup Wed, 17 Jun 2015 01:30:00 GMT Some grumble that this distracts (and, for the real purists, detracts) from the historic creativity that still fuels the Festival: the sourc https://www.digitas.com/en-us/insights/the-if-then-algorithm-in-marketing https://www.digitas.com/en-us/insights/the-if-then-algorithm-in-marketing Tue, 02 Jun 2015 01:30:00 GMT The most dramatic advances in human development over the past century can be summed up in two words: “if” and “then.” With only slight over https://www.digitas.com/en-us/insights/the-new-york-times-newfront-every-angle https://www.digitas.com/en-us/insights/the-new-york-times-newfront-every-angle Mon, 27 Apr 2015 01:30:00 GMT On the first day of the Digital Content NewFronts (now entering the fourth year as a national marketplace focused on premium digital video), https://www.digitas.com/en-us/insights/tony-pov https://www.digitas.com/en-us/insights/tony-pov Sat, 25 Apr 2015 01:30:00 GMT Awards, Amazon and a hunger for storytelling Wise men speak because they have something to say; fools because they have to say something.Tha https://www.digitas.com/en-us/insights/the-key-to-happy-employees-bold-decision-making https://www.digitas.com/en-us/insights/the-key-to-happy-employees-bold-decision-making Fri, 24 Apr 2015 01:30:00 GMT When it comes to employee wellbeing, there aren’t many businesses which are as recognised for putting their staff first as Digitas. https://www.digitas.com/en-us/insights/tidal-the-next-titan-for-streaming-music https://www.digitas.com/en-us/insights/tidal-the-next-titan-for-streaming-music Fri, 24 Apr 2015 01:30:00 GMT Why Tidal? …In an already cluttered marketplace, with established players commanding massive user bases globally, including Spotify at 60 mi https://www.digitas.com/en-us/insights/out-of-the-sidecar-branded-content-is-not-a-second-class-citizen https://www.digitas.com/en-us/insights/out-of-the-sidecar-branded-content-is-not-a-second-class-citizen Fri, 24 Apr 2015 01:30:00 GMT DigtasLBi Chief Content Officer Scott Donaton highlights the value of branded content.