<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Site-Server v6.0.0-7442-7442 (http://www.squarespace.com) on Wed, 06 Apr 2016 22:38:04 GMT
--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://www.rssboard.org/media-rss" version="2.0"><channel><title>Blog (Archive) - Journey to the East</title><link>http://www.hertha.com/imported-20090923233049/</link><lastBuildDate>Sun, 28 Dec 2014 20:27:35 +0000</lastBuildDate><language>en-CA</language><generator>Site-Server v6.0.0-7442-7442 (http://www.squarespace.com)</generator><description></description><item><title>Notice to Feed Subscribers</title><dc:creator>Bill</dc:creator><pubDate>Wed, 10 Dec 2014 10:13:17 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/20141210notice-to-feed-subscribers</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:54881c3ee4b051e70e133eaa</guid><description><![CDATA[<p>I've moved the blog to <a href="http://www.hertha.com/blog">www.hertha.com/blog</a>&nbsp;so please resubscribe there. &nbsp;Thank you. &nbsp;</p>]]></description></item><item><title>Lower Don </title><category>Photography</category><dc:creator>Bill</dc:creator><pubDate>Thu, 28 Aug 2014 08:18:59 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014828lower-don</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53fee478e4b0bf4d28322299</guid><description><![CDATA[<p>Last weekend we biked along the Don River. &nbsp;For me it was another chance to explore focusing with a tilted lens. &nbsp;</p>
	
	
		
			
				
					<img class="thumb-image" alt="Tachihara, Nikkor-W 150mm 1:5.6, ISO 100, f/32, 1/15s, tilt 11.3 degrees, D76 1:1" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53fee4aae4b0946dd694fd13/1409213612436/" data-image-dimensions="1170x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53fee4aae4b0946dd694fd13" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53fee4aae4b0946dd694fd13/1409213612436/?format=1000w" />
				
			

			
			
				<p>Tachihara, Nikkor-W 150mm 1:5.6, ISO 100, f/32, 1/15s, tilt 11.3 degrees, D76 1:1</p>
			
			

		
	
	
]]></description></item><item><title>The Scheimpflug Line</title><category>Photography</category><dc:creator>Bill</dc:creator><pubDate>Fri, 22 Aug 2014 08:13:58 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014818vxuxksenuzapcfuob7bj4vwhk7g70q</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53f28391e4b0f7f8fee71b3a</guid><description><![CDATA[<p>Looking inside a view camera can be quite startling. &nbsp; &nbsp;</p>
	
	
		
			
				
					<img class="thumb-image" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53f30429e4b03fd9c3207f58/1408435251146/" data-image-dimensions="1498x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53f30429e4b03fd9c3207f58" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53f30429e4b03fd9c3207f58/1408435251146/?format=1000w" />
				
			

			

		
	
	
<p>There is nothing there. &nbsp;</p><p>This is in stark contrast to the innards of modern cameras which are packed with various technologies used in the production of an image or are related to that process. &nbsp;</p><p>This emptiness quite clearly exposes how simple it can be: A lens; a gap; a piece of film. &nbsp;</p>
	
	
		
			
				
					<img class="thumb-image" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53f3073ce4b009ac85d3d878/1408436044744/" data-image-dimensions="1188x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53f3073ce4b009ac85d3d878" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53f3073ce4b009ac85d3d878/1408436044744/?format=1000w" />
				
			

			

		
	
	
<p>It's easy to be mislead by the wood and brass construction that there is no technology at all. &nbsp;But there is; the various knobs, levers and slides provide capabilities not available on most cameras: swing, tilt and shift. &nbsp;</p>
  
    
      

        
          
            
              
                <img class="thumb-image" alt="Screen Shot 2014-08-20 at 3.51.14 AM.jpg" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/53f455d8e4b0a34f9927224a/53f455d8e4b0a34f9927224b/1408521690389/Screen+Shot+2014-08-20+at+3.51.14+AM.jpg" data-image-dimensions="521x267" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53f455d8e4b0a34f9927224b" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/53f455d8e4b0a34f9927224a/53f455d8e4b0a34f9927224b/1408521690389/Screen+Shot+2014-08-20+at+3.51.14+AM.jpg?format=1000w" /><br>
              

              
              
            
          
          
        

        

        

      

        
          
            
              
                <img class="thumb-image" alt="Screen Shot 2014-08-20 at 4.01.34 AM.jpg" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/53f455d8e4b0a34f9927224a/53f455ebe4b0a34f99272260/1408521709695/Screen+Shot+2014-08-20+at+4.01.34+AM.jpg" data-image-dimensions="520x257" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53f455ebe4b0a34f99272260" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/53f455d8e4b0a34f9927224a/53f455ebe4b0a34f99272260/1408521709695/Screen+Shot+2014-08-20+at+4.01.34+AM.jpg?format=1000w" /><br>
              

              
              
            
          
          
        

        

        

      
    
  

  






<p>In the <em>normal</em> camera the film plane, lens plane and focus plane are all parallel. &nbsp;&nbsp;</p><p>Swing and tilt (of the lens) change the relationship among these planes. &nbsp;Tilting the lens forward, for example, tilts the plane of focus proportionately such that it slides under the camera and projects off into infinity. &nbsp;</p><p>As I explored the subject of <em>tilt</em> I came across Scheimpflug. &nbsp;Captain Theodor Scheimpflug was an Austrian Army and Naval officer, born in October 7, 1865 and died in August 22, 1911. In the early 1900's he used cameras suspended from balloons for aerial photography for the purpose of creating accurate maps. &nbsp;To resolve the various distortions that result from imperfect alignment he developed a number of principles, one of which bears his name.</p><hr /><p id="yui_3_17_2_1_1408520246667_20250">In order for a view camera image to be sharp, the rules of optics state that the film plane, the lens plane and the plane of sharp focus must intersect along a common line in space. That line is the Scheimpflug line. [Merklinger, <em>Focusing the View Camera</em>].</p><hr />
	
	
		
			
				
					<img class="thumb-image" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53f5b3aae4b03b2ae4ae3ab6/1408611242799/" data-image-dimensions="508x284" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53f5b3aae4b03b2ae4ae3ab6" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53f5b3aae4b03b2ae4ae3ab6/1408611242799/?format=1000w" />
				
			

			

		
	
	
<p>The objective of my first experiment was to get a sense of how it works--the set up and the execution--by walking through the steps. The first step is to establish the things to be in focus. Or more precisely, what is the <em>plane of focus</em>? &nbsp;Standing in a field (picture below) I picked the distant trees and a spot just under the camera.&nbsp; &nbsp;With the plane picked I determined how far below my camera the plane passed (<strong>J</strong>). &nbsp;With <strong>J</strong><strong>,</strong> I could then calculated the necessary tilt of the lens [a = arcsin (f/J), where f = the focal length of the lens in meters]. I estimated the plane ran 1 meter below the plane of the lens, which was just about ground level. The result was a tilt angle of 8.62 degrees. &nbsp;[Note: implicit in the equation above is some a relationship between the tilt angle and the angle of the plane of sharp focus which I do not yet understand.]</p><p>I levelled the camera and then tilted the lens the prescribed amount. Rather than calculate the depth of field I set the aperture to f/22 and the speed accordingly. &nbsp;</p>
  
    
      

        
          
            
              
                <img class="thumb-image" alt="Schleimpflug Test #2a" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/53f5b124e4b07e87b8ffc143/53f5b126e4b059e06293ae8f/1408610603447/Scan-140818-0005.jpg" data-image-dimensions="1176x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53f5b126e4b059e06293ae8f" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/53f5b124e4b07e87b8ffc143/53f5b126e4b059e06293ae8f/1408610603447/Scan-140818-0005.jpg?format=1000w" /><br>
              

              
                
                  
                    Schleimpflug Test #2a
                    <p>Tilt = 8.6 degrees; J = 1 meter; Focus on far subject; Nikkor 150mm, ISO 100, f/22, 1/60s, Kodak TMAX 100</p>
                  
                
              
              
            
          
          
        

        

        

      

        
          
            
              
                <img class="thumb-image" alt="Schleimpflug Test #2a" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/53f5b124e4b07e87b8ffc143/53f5b133e4b07e87b8ffc14c/1408610613519/Scan-140818-0005-Annotated.jpg" data-image-dimensions="1176x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53f5b133e4b07e87b8ffc14c" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/53f5b124e4b07e87b8ffc143/53f5b133e4b07e87b8ffc14c/1408610613519/Scan-140818-0005-Annotated.jpg?format=1000w" /><br>
              

              
                
                  
                    Schleimpflug Test #2a
                    <p>Tilt = 8.6 degrees; J = 1 meter; Focus on far subject; Nikkor 150mm, ISO 100, f/22, 1/60s, Kodak TMAX 100</p>
                  
                
              
              
            
          
          
        

        

        

      
    
  

  






<p>Inspection of the shot confirmed the angled plane of focus was present. &nbsp;Point #3 corresponded to my estimation of the far point of the plane and point #2 the near point. &nbsp;Both have focus. &nbsp;In contrast is point #1 (which is on the approximately the same vertical plane as point #2) that is completely out of focus. &nbsp;</p><p>I have more work to do to fully understand the maths, but given the results are there to be had, I'm encouraged to explore further along this path. &nbsp;&nbsp;</p>]]></description></item><item><title>Lower Don</title><category>A Day in the Life</category><dc:creator>Bill</dc:creator><pubDate>Mon, 11 Aug 2014 08:32:16 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014811lower-don</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53e87cb7e4b053400410338d</guid><description><![CDATA[<p>We loaded our bikes into the trunk and headed south. &nbsp;We parked at the Brickworks on Bayview, and then rode a few hundred meters north along Bayview to Pottery Road where we caught the Lower Don River Trail. &nbsp;We rode north Don Mills.</p>
	
	
		
			
				
					<img class="thumb-image" alt="Leica M, Leica Noctilux-M 50mm 1:0.95, ISO 200, f/16, 1/60 sec" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53e87ecee4b0151b68770b1e/1407745745113/" data-image-dimensions="1500x1053" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53e87ecee4b0151b68770b1e" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53e87ecee4b0151b68770b1e/1407745745113/?format=1000w" />
				
			

			
			
				<p>Leica M, Leica Noctilux-M 50mm 1:0.95, ISO 200, f/16, 1/60 sec</p>
			
			

		
	
	
]]></description></item><item><title>Tommy Thompson</title><category>A Day in the Life</category><dc:creator>Bill</dc:creator><pubDate>Thu, 07 Aug 2014 07:13:00 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/201486tommy-thompson</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53e2b3bae4b006cfd921681a</guid><description><![CDATA[<p>Monday we drove down to Tommy Thompson Park. We were there early, there were few people, lots of birds. The air was still. It wasn't too hot but there was some humidity.&nbsp;</p><p>I realised I hadn't shot digital for a while. The convenience of digital was a nice change. Yet I'm now a little more patient. A little more thoughtful about what I shoot.&nbsp;</p>
	
	
		
			
				
					<img class="thumb-image" alt="Leica M, Leica Noctilux-M 50mm F0.95 , ISO 200, f/4.0, 1/4000sec" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53e2b7cee4b0d68a08750cde/1407367135872/L1000032.jpg" data-image-dimensions="1000x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53e2b7cee4b0d68a08750cde" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53e2b7cee4b0d68a08750cde/1407367135872/L1000032.jpg?format=1000w" />
				
			

			
			
				<p>Leica M, Leica Noctilux-M 50mm F0.95 , ISO 200, f/4.0, 1/4000sec</p>
			
			

		
	
	
]]></description></item><item><title>August 1914</title><category>Event</category><dc:creator>Bill</dc:creator><pubDate>Wed, 06 Aug 2014 22:50:26 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/201486august-1914</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53e2b0a1e4b05268e948f09e</guid><description><![CDATA[<p>My Grandfather, sitting, in 1914</p>
	
	
		
			
				
					<img class="thumb-image" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53e2b0dae4b00e1de0510faa/1407365361770/" data-image-dimensions="990x1596" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53e2b0dae4b00e1de0510faa" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53e2b0dae4b00e1de0510faa/1407365361770/?format=1000w" />
				
			

			

		
	
	
]]></description></item><item><title>Darkroom </title><category>Photography</category><dc:creator>Bill</dc:creator><pubDate>Tue, 05 Aug 2014 00:39:17 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/201484darkroom</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53df4d68e4b04da19f2a34e1</guid><description><![CDATA[<p>For the last month I've been working on my darkroom. &nbsp;It has been a long process, but a satisfying one. &nbsp;This phase of the project was to build a sink for the wet area.</p><p>As noted in my <a href="http://www.hertha.com/imported-20090923233049/201471darkroom">previous post</a>, phase one of the project completed the dry area which hosts my PC, scanner, printer and a work area for framing prints. &nbsp;Phase three, and it is hoped to be the last phase, will connect the sink to the plumbing.</p>
	
	
		
			
				
					<img class="thumb-image" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53e0211be4b0f6e571d53b2b/1407197470727/" data-image-dimensions="1500x1248" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53e0211be4b0f6e571d53b2b" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53e0211be4b0f6e571d53b2b/1407197470727/?format=1000w" />
				
			

			

		
	
	
<p>The sink, located on the left, is 2 feet deep by 4 feet wide. The bowl of the sink is 6 inches deep. &nbsp;It is made of PVC on a wood frame. The PVC sheets (three 2'x4') were purchased on eBay from a store in Missouri as I was unable to find any locally. &nbsp; The wood was sourced from my reserves (that is, I had a lot of extra wood that I wanted to get rid of). &nbsp;I only had to buy one 2'x4' sheet of plywood for the sink base.</p><p>The original idea for building the sink was described in an article, <a target="_blank" href="http://www.largeformatphotography.info/sink-manufacturing.html">How to make a custom darkroom sink out of PVC</a>. &nbsp;It provided the basic instructions and importantly they key parts. &nbsp;With that information, and the inventory of wood I had available, I created <a href="https://drive.google.com/file/d/0B47KV8ig7EQiRG1aYm1FaVQzY0U/edit?usp=sharing">my own plan</a>&nbsp;(pdf).&nbsp;</p><p> </p>]]></description></item><item><title>Hydrangea</title><category>Photography</category><dc:creator>Bill</dc:creator><pubDate>Sun, 13 Jul 2014 22:29:35 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014713hydrangea</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53c28c45e4b060144cc961af</guid><description><![CDATA[<p>The hydrangea are in bloom. &nbsp;</p>
	
	
		
			
				
					<img class="thumb-image" alt="Tachihara Field Camera 4x5, Nikkor-W 150mm 1:5.6, Kodak TMAX, f/64, 5 sec, ISO 100, D76" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53c2b780e4b055ae0c77bb1a/1405269893767/" data-image-dimensions="1328x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53c2b780e4b055ae0c77bb1a" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53c2b780e4b055ae0c77bb1a/1405269893767/?format=1000w" />
				
			

			
			
				<p><span>Tachihara Field Camera 4x5, Nikkor-W 150mm 1:5.6, Kodak TMAX,&nbsp;f/64, 5 sec, ISO 100, D76</span></p>
			
			

		
	
	
<p>Hydrangea are an interesting subject; globes of small-petalled flowers on a background of large-leafed stems. &nbsp; Compositionally this offers a natural contrast. &nbsp;However, now my attention is directed towards the <a target="_blank" href="http://en.wikipedia.org/wiki/Zone_System">Zone System</a> to ensure proper capture and development.</p><p>In the digital world results are immediate and each shot can be used to iteratively hone in on the right exposure and composition. There is really no cost to taking another shot. &nbsp;In the film world results come only later after development and processing and each shot costs about $2.00. &nbsp;It takes me between 5 and 10 minutes to set up and complete a shot. Mistakes are costly in terms of time and money. Attention to detail and a consistent process is important. &nbsp;Therefore, planning the shot and ensuring proper exposure are important.&nbsp;As I get better at this, I expect this to increase; and then may be at some point it will decrease. &nbsp;</p><p>My attention right now is on getting the tones right and understanding what constitutes <em>right</em>.</p>]]></description></item><item><title>Darkroom</title><category>A Day in the Life</category><category>Photography</category><dc:creator>Bill</dc:creator><pubDate>Wed, 02 Jul 2014 07:28:20 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/201471darkroom</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53b313cae4b0ecd7bbc15746</guid><description><![CDATA[<p>I've been upgrading my darkroom. &nbsp;My entry into large format photography has placed demands which Darkroom 1.0 was unable to support. I've separated the wet and dry areas according to traditional <a target="_blank" href="http://www.kodak.com/global/en/professional/support/techPubs/ak3/ak3.pdf">darkroom design</a> practices. &nbsp;The wet side is where one does the development. As I follow a hybrid analogue-digital model, the dry side hosts my computer, scanner, printer and work area for framing pictures. Same capabilities as a traditional darkroom, just different technologies. &nbsp;The dry area is set up, the wet side remains in progress.&nbsp;</p><p>To complete the wet side will require plumbing and a darkroom sink. This being more complicated extended timelines result. &nbsp;Finding a sink being on the critical path. &nbsp;So until this is complete I will use the framing area as the wet zone. Yet even with this interim state, Darkroom 1.5 improves the level of maturity of the core capabilities. &nbsp;</p>
	
	
		
			
				
					<img class="thumb-image" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53b31413e4b0e73ebe0a8d35/1404245011941/" data-image-dimensions="1500x1125" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53b31413e4b0e73ebe0a8d35" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53b31413e4b0e73ebe0a8d35/1404245011941/?format=1000w" />
				
			

			

		
	
	
<p>View of the darkroom in action.&nbsp;</p>]]></description></item><item><title>Happy Canada Day ... eh</title><category>A Day in the Life</category><category>Humour</category><dc:creator>Bill</dc:creator><pubDate>Tue, 01 Jul 2014 19:53:45 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/201471happy-canada-day-eh</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53b3112de4b0ecd7bbc151ec</guid><description><![CDATA[<p>To all my expat friends in Nairobi, Tokyo, Uganda, Hong Kong, BDG, New York, Atlanta, &nbsp;and Vancouver ;)</p><iframe scrolling="no" allowfullscreen="" src="//www.youtube.com/embed/t41wNkGvJ9k?feature=player_embedded&amp;wmode=opaque&amp;enablejsapi=1" width="854" frameborder="0" height="480">
</iframe><p id="yui_3_17_2_1_1404244255235_18950"><br></p>]]></description></item><item><title>Keeping in Touch</title><category>A Day in the Life</category><dc:creator>Bill</dc:creator><pubDate>Fri, 27 Jun 2014 18:10:09 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014627keeping-in-touch</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53adb381e4b0c19cc8c0508d</guid><description><![CDATA[<p>Over the last few weeks I've received many requests for me to opt-in to continue receiving e-mails. This is a result of the <a href="http://fightspam.gc.ca/eic/site/030.nsf/eng/home">Canadian Anti Spam Legislation </a>scheduled to come into effect July 1st.</p><p>For the most part I have declined the offer. I expect e-mail volumes to reduce upto 50%. I sincerely look forward to this outcome.  </p><p>Maybe I'm a dreamer but I don't think I'm the only one.  </p>]]></description></item><item><title>Social Media Statistics</title><category>Observation</category><dc:creator>Bill</dc:creator><pubDate>Thu, 26 Jun 2014 08:02:51 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014626social-media-statistics</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53a9a8afe4b076aae3a927b4</guid><description><![CDATA[<p>Is Social Media a Fad? Or is it the biggest shift since the industrial revolution?</p><p>This is the question posed by the video:</p><iframe scrolling="no" allowfullscreen="" src="//www.youtube.com/embed/0eUeL3n7fDs?wmode=opaque&amp;enablejsapi=1" width="854" frameborder="0" height="480">
</iframe><p>As I watched the video I struggled with understanding the relationship between the content and the industrial revolution. &nbsp; So what if Facebook would be the 3rd largest county; so what if some twitter user has more followers than the population of Sweden; so what if it took 39 years for TV to reach 50 million viewers and Facebook reached 200 million in less than a year. A stream of numbers, possibly interesting, inferred to be meaningful.</p><p>So what is that meaning? &nbsp;It seems to be about markets. &nbsp;It's about forming markets to bring together people. When you have a number of people common interests can be identified and then come products and then advertising. &nbsp;This looks like an advertisement for advertising on social media.&nbsp;</p><p>So when Facebook or Google create some place for people to congregate, they do so by attracting people by giving them something, usually for free.</p><p>As David Carr put it: "when what you are getting is for free, you're the product."</p><p>To generate revenue, the providers need sponsors--usually advertisers--to pay for access to the people in the market. &nbsp;If you're a service like Facebook you have a lot of personal information that can be used by marketers to slice and dice down to very focused groups. &nbsp;This focus translates into higher hit rates and thus more sales per advertising dollar. &nbsp;So goes the theory. &nbsp; &nbsp;</p><p>So when I visit one of these places, I am presented with ads that correspond to some marketer's idea of my product interests. &nbsp;On Facebook these manifest as the ads presented on the home page. &nbsp;On my home page these are often for dating services featuring pretty girls. God forbid I click on one of these ads. First the event will be on the record in perpetuity as an interest. &nbsp;Next, this interest will no doubt toggle some marketing flag which will only encourage more of these ads. &nbsp;Finally, unless I'm careful, this click will be broadcast to all my friends. How embarrassing would that be. &nbsp;</p><p>The flash and tempo of the video seem to be directed to attract the advertiser and to get them to look at social media or continue to support it. &nbsp;Certainly when comparing these virtual markets over the traditional media outlets there is a lot of opportunity. I presume the relationship to the industrial revolution is in those days markets where physical things coupled with physical limitations. &nbsp;Social Media have few of those.</p>]]></description></item><item><title>Wild Rose</title><dc:creator>Bill</dc:creator><pubDate>Wed, 25 Jun 2014 07:52:00 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014622wild-rose</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53a76c37e4b00e31cf569376</guid><description><![CDATA[
	
	
		
			
				
					<img class="thumb-image" alt="Tachihara Field Camera 4x5, Nikkor 150mm F5.6, Kodak TMAX, f/36, 1/8 sec, ISO 100, " data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53a76c42e4b00e31cf569387/1403481174191/" data-image-dimensions="1192x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53a76c42e4b00e31cf569387" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53a76c42e4b00e31cf569387/1403481174191/?format=1000w" />
				
			

			
			
				<p>Tachihara Field Camera 4x5, Nikkor 150mm F5.6, Kodak TMAX,&nbsp;f/36, 1/8 sec, ISO 100,&nbsp;</p>
			
			

		
	
	
]]></description></item><item><title>Meadow Trees</title><dc:creator>Bill</dc:creator><pubDate>Tue, 24 Jun 2014 07:50:00 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014622meadow-trees</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53a76bd4e4b00e31cf5692d9</guid><description><![CDATA[
	
	
		
			
				
					<img class="thumb-image" alt="Tachihara Field Camera 4x5, Nikkor-W 150mm F5.6, Kodak TMAX, f/32, 1/4 sec, ISO 100" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53a76bf6e4b00e31cf56930e/1403481090669/" data-image-dimensions="1192x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53a76bf6e4b00e31cf56930e" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53a76bf6e4b00e31cf56930e/1403481090669/?format=1000w" />
				
			

			
			
				<p>Tachihara Field Camera 4x5, Nikkor-W 150mm F5.6, Kodak TMAX, f/32, 1/4 sec, ISO 100</p>
			
			

		
	
	
]]></description></item><item><title>Path Through Trees</title><dc:creator>Bill</dc:creator><pubDate>Mon, 23 Jun 2014 06:48:00 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014622path-through-trees</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53a76ae7e4b0b2f2f0e244e8</guid><description><![CDATA[
	
	
		
			
				
					<img class="thumb-image" alt="Tachihara Field Camera 4x5, Nikkor-W 150mm F5.6, Kodak TMAX, ISO 100, f/35, ISO 100, 1 sec" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53a76b24e4b0b2f2f0e2453e/1403480870403/" data-image-dimensions="1192x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53a76b24e4b0b2f2f0e2453e" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53a76b24e4b0b2f2f0e2453e/1403480870403/?format=1000w" />
				
			

			
			
				<p>Tachihara Field Camera 4x5, Nikkor-W 150mm F5.6, Kodak TMAX, ISO 100, f/35, ISO 100, 1 sec</p>
			
			

		
	
	
]]></description></item><item><title>eBooks</title><category>Event</category><category>A Day in the Life</category><dc:creator>Bill</dc:creator><pubDate>Sun, 22 Jun 2014 19:58:25 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014622ebooks</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53a7303ce4b0b7aebb51a852</guid><description><![CDATA[<p>Today I released my third eBook, the second in the <em>Our Tours</em> series. These books are made for the iPad. &nbsp;They can be found in the <a href="http://www.hertha.com/publications/">Publication</a> section of this blog. &nbsp;They are free. &nbsp;</p><p>There is a printed edition of my book <em>Serengeti Portrait</em>, but at an exorbitant price (there's a free eBook edition).</p>]]></description></item><item><title>Passing: December 23, 2006 - June 19, 2014</title><category>Event</category><category>Humour</category><dc:creator>Bill</dc:creator><pubDate>Fri, 20 Jun 2014 08:11:46 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014620passing-december-23-2006-june-19-2014</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53a3e8f2e4b0a30d2bb07b43</guid><description><![CDATA[<p>Suddenly, after a short period of reduced functioning,<a target="_blank" href="http://www.hertha.com/imported-20090923233049/2006/12/23/durch-machen.html"> our coffee</a> machine passed on. &nbsp;It entered the repair shop June 12th with an initial diagnosis of a failing pump. &nbsp;Later was added a failing heater and poor suction. &nbsp;Repeated attempts to recover the device resulted in a failure of the cost-benefit analysis. &nbsp;</p><p>The machine bound into our world delivering over 20 cups in the first evening. From then on, each morning it reliably delivered two cups of coffee to me, and God knows for the rest of the family. &nbsp;It served us well at dinner parties delivering countless cappuccino's and lattes. &nbsp;</p><p>In lieu of flowers please send donations to you favourite charity. &nbsp; &nbsp;</p>]]></description></item><item><title>A Trail in Maple Valley Park</title><dc:creator>Bill</dc:creator><pubDate>Sun, 15 Jun 2014 03:12:42 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014614a-trail-in-maple-valley-park</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:539d0b16e4b0cc6faf2a69c3</guid><description><![CDATA[<p>I shoot this path often. &nbsp;The roots are interesting. &nbsp;</p>
	
	
		
			
				
					<img class="thumb-image" alt="Tachihara VW45FC, Nikon Nikkor-W 150mm F5.6, ISO 100, f/32, Kodak TMAX 100 " data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/539d0d05e4b0cc6faf2a6c18/1402801416429/" data-image-dimensions="1193x1500" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="539d0d05e4b0cc6faf2a6c18" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/539d0d05e4b0cc6faf2a6c18/1402801416429/?format=1000w" />
				
			

			
			
				<p><span>Tachihara VW45FC</span>, Nikon Nikkor-W 150mm F5.6, ISO 100, f/32, Kodak TMAX 100&nbsp;</p>
			
			

		
	
	
]]></description></item><item><title>Dinner</title><category>Travel</category><category>Event</category><dc:creator>Bill</dc:creator><pubDate>Mon, 28 Apr 2014 07:36:00 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014419dinner</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53524ba7e4b0757a373cd0c8</guid><description><![CDATA[<p>The impetus to go to Vancouver in the first place was to attend the Annual Georgian Dinner. I have attended school events held locally. &nbsp;But this year, as one classmate put it, was different; we would all be 60. &nbsp;</p><p>While I'm considered part of the class of '72, I moved to Montreal in 1967. So I have not seen any of these guys for 47 years. &nbsp;&nbsp;</p>
	
	
		
			
				
					<img class="thumb-image" alt="Leica M, Leica Noctilux-M 50mm, ISO 200, f/0.95, 1/45 sec Class of 1972" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/5352512ce4b0bf79997b84f7/1397903661607/" data-image-dimensions="1500x1002" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5352512ce4b0bf79997b84f7" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/5352512ce4b0bf79997b84f7/1397903661607/?format=1000w" />
				
			

			
			
				<p>Leica M, Leica Noctilux-M 50mm, ISO 200, f/0.95, 1/45 sec<br />Class of 1972</p>
			
			

		
	
	
<p>There were five fellows at the table who were at the school when I attended. &nbsp;Interestingly, while I may not have recognised them had I bumped into them on the street, knowing who they were, I could still see their faces of so long ago. &nbsp;</p>]]></description></item><item><title>Squamish</title><category>Travel</category><dc:creator>Bill</dc:creator><pubDate>Sun, 27 Apr 2014 07:09:00 +0000</pubDate><link>http://www.hertha.com/imported-20090923233049/2014419squamish-4</link><guid isPermaLink="false">4f3d96dfd09ad0913f907a5d:50029f9fe4b085d6138baed8:53524b17e4b076631495702d</guid><description><![CDATA[<p>A view facing east</p>
	
	
		
			
				
					<img class="thumb-image" alt="Leica M, Canon FD 200mm F2.8, ISO 200, f/8, 1/250" data-image="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53524b27e4b0766314957036/1397902121439/" data-image-dimensions="1500x1002" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="53524b27e4b0766314957036" data-type="image" src="http://static1.squarespace.com/static/4f3d96dfd09ad0913f907a5d/t/53524b27e4b0766314957036/1397902121439/?format=1000w" />
				
			

			
			
				<p>Leica M, Canon FD 200mm F2.8, ISO 200, f/8, 1/250</p>
			
			

		
	
	
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