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    <title>Billy Blue Hat</title>
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    <description>Generating passive income with Amazon</description>
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      <pubDate>Wed, 13 Oct 2010 10:29:20 -0700</pubDate>
      <title>Case Study Update #3</title>
      <link>http://billybluehat.posterous.com/case-study-update-3</link>
      <guid>http://billybluehat.posterous.com/case-study-update-3</guid>
      <description>
        <![CDATA[<p>
	<p>I am about a week into my case study site &ndash; having started last
Tuesday evening (it&rsquo;s Wednesday afternoon, now).</p>

<p>Let me recap for those who are joining me here (and you can see the
other posts under the <a href="http://billybluehat.posterous.com/tag/casestudy">case study
category</a>):</p>

<h2>Summary</h2>

<ul>
<li>A brand new site and domain targetting a semi-electronics niche</li>
<li>Two 500-word articles around the general subject</li>
<li>Three ~300 word review articles of actual products, with images and
text links to the product on Amazon</li>
<li>Roughly 10 backlinks submitted through <a href="http://www.buildmyrank.com/aff/xp.php?id=91">Build My
Rank</a> to target the
keyword (not always an exact anchor match)</li>
<li>Site pings to RSS directories etc</li>
<li>Google Analytics and Webmaster tools installed</li>
</ul>


<p>I was hoping that over the lastr week I would have the opportunity to
update the site by Qing up more posts to publish and some more Build
My Rank submissions, but it&rsquo;s not worked out that way.</p>

<h2>First visitors</h2>

<p>As I mentioned when I first <a href="http://billybluehat.posterous.com/using-a-new-site-as-a-case-study">started this case
study</a>
I was looking to see how quickly this strategy could get natural,
organic visitors from Google, and ultimately how long it took to get
an Amazon sale through the site.</p>

<p>Well, my first visitors came through Google yesterday, to one of my
500 word articles for a fairly long tail keyword I had been targetting
(btw, part of this long tail I got from Google Insights for search as
it showed it as a rising search term &ndash; it&rsquo;s a useful tool).</p>

<p>Whilst there were only two distinct organic visitors, one of them
proceeded to click on one of my Amazon links, meaning</p>

<p><strong>I had a conversion from the site in within a week.</strong> (No sale though!)</p>

<h2>What next?</h2>

<p>I will of course be adding more content &ndash; probably 2 more long
articles and more product reviews to try and pump up the long tail
(and short tail) impressions from google.</p>

<p>Of course I will be targetting each of this with ideally 5 <a href="http://www.buildmyrank.com/aff/xp.php?id=91">Build My
Rank</a> submissions to
generate backlinks.</p>

<h2>What does this prove?</h2>

<p>Hopefully this will help those out there struggling for motivation.
As Dave has been saying over the last few weeks over at <a href="http://www.makingmoneyontheinternetfree.info/what-it-takes-to-rank">Making Money
Online</a>
that it is not too late to start targetting the Christmas market, and
he&rsquo;s right!!</p>

<p>It is also good to know from my own perspective that my strategy works
to get a new site into Google and reacting to natural, organic search
terms.  It doesn&rsquo;t matter that it has only been a week (which is
cool), but it matters that the recipe I follow really is effective,
and there is no shady tactics here &ndash; just good onpage SEO and quality
content.</p>

<h2>Stay tuned</h2>

<p>I will keep updating this case study until I get my first sale at
least.  Who knows, maybe I will turn it into a 3000 word post-mortem
case study for Dave&rsquo;s site ; )</p>
	
</p>

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        <posterous:firstName>All Things Tennis</posterous:firstName>
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        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
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      <pubDate>Tue, 12 Oct 2010 10:10:10 -0700</pubDate>
      <title>Trying out Backlinks Philippines</title>
      <link>http://billybluehat.posterous.com/trying-out-backlinks-philippines</link>
      <guid>http://billybluehat.posterous.com/trying-out-backlinks-philippines</guid>
      <description>
        <![CDATA[<p>
	Submitted my first Backlinks Philippines package today (Dave, used <br />your affiliate code, have a glass of Rioja on me). <p /> Only went in for the basic package of 40 - which could actually equate <br />to 200 links if it falls right. Used a trick that I read about on <br />Leo's old site (before he wiped it clean!) about page shaping, where <br />you try and use the forum profile page to skew the weight of the page <br />more towards your target keywords, meaning the search enginges treat <br />the links more seriously for your keywords (hopefully). <p /> Used Google Insights to take a list of rising searches to exploit. If <br />this goes well (I will be monitoring the progress and reporting back <br />here), I will definitely fire off another package to try and piggy <br />back on Christmas. Whilst this isn't a niche that perfectly suits <br />Xmas, it should see an impact. It is on one of my oldest domains <br />which gets a good stream of traffic (converted at 30% today), so I <br />want to up the game a bit with it to try and capture MORE traffic. <p /> Didn't do much else today. Certainly enjoyed how easy BP was to use <br />but still loving <a href="http://www.buildmyrank.com/aff/xp.php?id=91">build my rank</a>. <br />&lt;3
	
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        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
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    <item>
      <pubDate>Sun, 10 Oct 2010 09:10:44 -0700</pubDate>
      <title>Build My Rank Case Study</title>
      <link>http://billybluehat.posterous.com/build-my-rank-case-study</link>
      <guid>http://billybluehat.posterous.com/build-my-rank-case-study</guid>
      <description>
        <![CDATA[<p>
	If you are following this series - as a few of you are - through the <br /><a href="http://billybluehat.posterous.com/tag/casestudy">Case Study tag page</a>, then this entry might seem a little odd. <p /> However, stay with me, as it relates to the core tool and strategy of <br />my backlinking efforts for this site case study - <a href="http://www.buildmyrank.com/aff/xp.php?id=91" title="build my rank case study">Build My Rank</a>. <p /> After queuing up about 20 posts to go out for my star performer site <br />(I'm upgrading to go for a bigger, fatter and most definitely a single <br />word keyword), I unleased the beast and instructed BMR to no longer <br />publish 1 or 2 posts, but to do more like 6 posts a day, which is <br />aimed at a Christmas run up boost in conversions. One thing I have <br />noticed is that for those posts that are lucky enough to make it onto <br />a network site with PR1 (and not PR2..4 etc), the indexing by Google <br />is FAR quicker. Some of my posts have been on PR4 sites for a week or <br />so, and are not yet directly indexed - I'm not worried, because they <br />will turn up, or I can make them turn up with a few crafty links here <br />or there. <p /> This is a good observation in the build my rank case study as to how <br />the search engines prefer and give better treatment to higher <br />authority domains.
	
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        <posterous:profileUrl>http://posterous.com/users/5AfA2gjCD6pP</posterous:profileUrl>
        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
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      <pubDate>Sun, 10 Oct 2010 09:02:31 -0700</pubDate>
      <title>Don't fear a drop in the SERPs</title>
      <link>http://billybluehat.posterous.com/dont-fear-a-drop-in-the-serps</link>
      <guid>http://billybluehat.posterous.com/dont-fear-a-drop-in-the-serps</guid>
      <description>
        <![CDATA[<p>
	For the past few weeks, I have been a little curious as to why the <br />front page of my most profitable website had dropped down to page 2 or <br />even page 3 of Google's SERPs. <p /> You'll note that I was curious and not concerned, and that was because <br />- despite this obvious drop - I was getting as much, if not more <br />traffic than before. I can't give you a reason as to why the <br />algorithms decided that my site's index was no longer worthy of the <br />front page, but this helped highlight that most of my traffic is going <br />straight to my content pages (as is ideal), and not to the front page. <p /> So, if this happens to you, and you don't notice a drop in traffic - <br />don't worry about it too much. Needless to say, the site is now back <br />on page one, settling back into its slightly below the fold position <br />(doh). <p /> <em>Note: It's probable that this shift in SERPs came about through a <br />dodgy backlink or increase in BL activity.</em>
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/580284/avatar_bigger.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AfA2gjCD6pP</posterous:profileUrl>
        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Fri, 08 Oct 2010 10:32:10 -0700</pubDate>
      <title>Case Study Update #2</title>
      <link>http://billybluehat.posterous.com/case-study-update-2</link>
      <guid>http://billybluehat.posterous.com/case-study-update-2</guid>
      <description>
        <![CDATA[<p>
	Over the last couple of days I have had some content scheduled to go <br />live on the site, and more recently have some scheduled backlinks to <br />go out through <a href="http://www.buildmyrank.com/aff/xp.php?id=91" title="Build My Rank">Build My Rank</a>. <p /> Yesterday my case study site showed up in Google. From what I have <br />read lately around G indexing technology, they are trying to get <br />faster at indexing new and fresh content, and as this site showed up <br />pretty quickly, they are probably getting better at registering when <br />new domains go live. <p /> As a side note, I really believe that submitting posts to RSS pinging <br />directories and adding your site into the Google Webmaster Tools are a <br />sure fire way of getting indexed super quick. <em>Note that I do not <br />think that getting indexed quickly is any benchmark or at all <br />important</em>. <p /> Doing a check today, I can see that my site has all of the content <br />pages indexed, as well as just the root domain, which is encouraging. <p /> From looking at my logs, it looks like I did have one visitor arriving <br />from the Baidu search engine, but given that I am targetting US sales <br />- and more importantly, English speakers, I am not inclined to accept <br />this as my first "search engine visitor" - plus it is really too <br />quick. <p /> Not worked on any more content or backlinks for the site as yet, but <br />spent my commute home writing 10 more submissions for <a href="http://www.buildmyrank.com/aff/xp.php?id=91" title="Build My Rank">Build My Rank</a> to target a single keyword for one of my best <br />performing sites. Previously I had been targetting a more niche term <br />in the segment, but now that almost seems saturated I am going after <br />the big one word keyword search term!
	
</p>

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        <posterous:profileUrl>http://posterous.com/users/5AfA2gjCD6pP</posterous:profileUrl>
        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
      </posterous:author>
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      <pubDate>Wed, 06 Oct 2010 09:59:00 -0700</pubDate>
      <title>Google SEO 2010 Guide for Internet Marketers</title>
      <link>http://billybluehat.posterous.com/google-seo-2010-guide-for-internet-marketers</link>
      <guid>http://billybluehat.posterous.com/google-seo-2010-guide-for-internet-marketers</guid>
      <description>
        <![CDATA[<p>
	<p>Google recently released their Search Engine Optimization Starter Guide for 2010.  This is a long overdue update to a web page they have had for some time, and provides much more detail as to what they look for in a site to rank it well.</p>

<p>I have summarized the 32 page document and tried to make it relevant to the world of IM.  Obviously your mileage may vary, and people may disagree with the points below.  Bear in mind that people who are operating contrary to the below may not have future-proof sites; Google are always looking to weed out spam, so do yourself a favor and make sure you are producing good quality content, and not doing anything <strong>too</strong> shady when it comes to backlinks.</p>

<ul>
<li><p>Use the title tag considerately. Give each page on your site a unique title.  Don&rsquo;t use an excessively long title and don&rsquo;t keyword stuff it.</p></li>
<li><p>Meta description tag is still used, but not always shown on search results.  Use a different description per page if you can and don&rsquo;t keyword stuff it.</p></li>
<li><p>Simple URLs are important.  Don&rsquo;t use generic page names, stuff keywords into file names or have excessively deep directories.  Avoid misleading users with confusing directory names.</p></li>
<li><p>Ensure each page as only one address.</p></li>
<li><p>Have clear, easy to follow text links.  Don&rsquo;t use a complex web of navigation maps, and ensure content can be accessed with a minimum of clicks.</p></li>
<li><p>An HTML sitemap page, with links to all your content, ensures search engines know about all your content.  Keep it up to date, and keep it organized by subject if possible.</p></li>
<li><p>Use your 404 pages wisely.  Don&rsquo;t let them get indexed, but DO provide the user with useful information, and try to keep a consistent design.</p></li>
<li><p>When producing content, bear in mind natural search queries and traffic.  People are unlikely to search specifically for your target keyword, so massage your content to capture things like <em>best keyword</em>, <em>cheapest keyword</em>, <em>where to buy keyword</em></p></li>
<li><p>Use clear, correct and valid content.  No spelling mistakes and don&rsquo;t embed images to substitute text.</p></li>
<li><p>Don&rsquo;t try and hide text from users but expose it to search engines &ndash; that is so last decade.</p></li>
<li><p>Keep anchor text short, concise and relevant.  Ensure that anchors are as on-topic as possible and describe the target page accurately.  Again, don&rsquo;t stuff keywords into the anchors.</p>

<ul>
<li>This is one of the things I missed first time around building my sites, and as such had to go back and deploy my internal linking structure.  Make sure you get it right from the start.</li>
</ul>
</li>
<li><p>Make use of the <strong>img</strong> <strong>alt=&ldquo;&rdquo;</strong> tag; it can get you a lot of traffic from Google image search.  I tend to keep this the same as my page/post title.</p></li>
<li><p>Likewise for image file names;  I am the second image in Google Image Search for my target keyword&hellip;thanks to a good file name and alt tag.</p></li>
<li><p>Keep your images in the same (or as few as possible) static directory.</p></li>
<li><p>When using headers (h1, h2 etc.), keep the use consistent.  Don&rsquo;t start the page with an h4 and then have an h2 further down, it&rsquo;s not natural.  Define reading structure with headings, but don&rsquo;t overdo it (use bold and italics for emphasis).</p></li>
<li><p><em>I&rsquo;m going to skip the section on nofollow!</em>  But you should be nofollowing links to external sites, but keep a few in there (with poor or non-competitive anchor text) to make the site look natural.</p></li>
</ul>


<h2>Content Promotion (backlinks!)</h2>

<ul>
<li><p>Google advises that you avoid backlinking each small bit of content on your site and cocnentrate on just promoting the bigger ones.  Those in the IM community who focus on big, 1000+ word plus posts need not worry about this, but if you&rsquo;re adding a product review with just a picture and a rating, it may look questionable to Google if you hammer it with backlinks.  Would hundreds of people really link to it?  However, a 2000 word article on which is the best toaster to warm croissants might be more interesting.</p></li>
<li><p>Don&rsquo;t use unnatural link promotion systems.  <strong>Ahem</strong></p></li>
<li><p>Don&rsquo;t buy links just for PR juice, and don&rsquo;t spam genuine community sites in your niche for links; they are more respected by Google and could have a quiet word with the G boss.  Of course, there is nothing stopping you trying to build a solid resource for use by said community.</p></li>
</ul>
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/534349/images.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
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      <pubDate>Wed, 06 Oct 2010 09:56:43 -0700</pubDate>
      <title>Site Case Study Update #1</title>
      <link>http://billybluehat.posterous.com/site-case-study-update-1</link>
      <guid>http://billybluehat.posterous.com/site-case-study-update-1</guid>
      <description>
        <![CDATA[<p>
	As of the end of my day today, I have written 8 posts to import into <br /><a href="http://www.buildmyrank.com/aff/xp.php?id=91" title="Build My Rank">Build My Rank</a>. <p /> I have three review posts and one information post scheduled to appear <br />on my case study site between now and early next week, at about a rate <br />of 1 post every other day (which gets pinged to the usual RSS <br />directories etc. all automatically). The idea is that whilst these <br />are queuing up to go in, I am able to spend my time building backlinks <br />and scheduling new content and I don't have to worry about the site <br />getting new content all the time. (If you've read any of Leo's <br />writings, he would hate this approach! He tends to add an entry a <br />month!) <p /> At the moment, 2 of the three review posts have 2 Build My Rank <br />submissions targetting them, one link will go live the day after the <br />post is live, and the second link the day after that. The information <br />posts also have 2 each, and there are a handful to the root domain. <p /> Still nothing on the Google index, and certainly no organic site visits. <p /> <h3>A note on Build My Rank</h3> <br />One of things I am loving about BMR is that when you've done a hard <br />hours work (doing this part time, remember!) writing backlink posts <br />offline, I can just come home, connect to the WiFi and import the file <br />with all the posts straight in. Today I wrote 12 backlink posts in <br />all (that's 1800 words minimum of backlink text!), and it took me <br />about 2 minutes when I got in to upload them into BMR. <p /> So much easier that UAW was. Whilst I don't doubt the power of UAW, <br />it just does not work for me on my schedule. <p /> You can check out BMR via my affiliate link here: <a href="http://www.buildmyrank.com/aff/xp.php?id=91" title="Build My Rank">Build My Rank</a>. <p /> Good luck!
	
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        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
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      <pubDate>Tue, 05 Oct 2010 08:54:51 -0700</pubDate>
      <title>Site Case Study: Linking Strategy</title>
      <link>http://billybluehat.posterous.com/site-case-study-linking-strategy</link>
      <guid>http://billybluehat.posterous.com/site-case-study-linking-strategy</guid>
      <description>
        <![CDATA[<p>
	Over the coming days and even weeks, I will be adding and promoting <br />content on a brand new site to show how long it takes to go from <br />starting a site to the first sale. You can check out the first post <br />in the case study series over <a href="http://billybluehat.posterous.com/using-a-new-site-as-a-case-study">here</a>. <p /> Whilst I am adding and scheduling the content, I wanted to outline the <br />linking strategy I'll be using: <p /> <ol> <li>Each post or review will contain one internal link, either to the home page or another post/review</li> <li>Each review will have two links to Amazon, one as an image above the fold and another text link below the fold</li> <li>The page template has fairly prominent sidebar links to Amazon</li> <li>All offsite links are nofollowed</li> <li>Each post will receive at least 2 backlinks from <a href="http://www.buildmyrank.com/aff/xp.php?id=91">Build My Rank</a> in order to promote them; this should lead to a decent chunk of backlinks over the whole site</li> </ol> <p /> Not the most complicated or over the top strategy, but I believe with <br />decent content this is not needed.
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/580284/avatar_bigger.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AfA2gjCD6pP</posterous:profileUrl>
        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
      </posterous:author>
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      <pubDate>Tue, 05 Oct 2010 08:14:23 -0700</pubDate>
      <title>Using a New Site as a Case Study</title>
      <link>http://billybluehat.posterous.com/using-a-new-site-as-a-case-study</link>
      <guid>http://billybluehat.posterous.com/using-a-new-site-as-a-case-study</guid>
      <description>
        <![CDATA[<p>
	It's been a while since my last update, and I have recently broken the <br />$100 with Amazon mark. Whilst this sounds pretty pathetic, I believe <br />the first 100 is the hardest to make, and bear in mind that almost <br />half of that was earnt in just one month (September), I'm pretty <br />pleased with the position. A lot more work to go, for sure, but it's <br />not been that long since I started following Dave's musings (of <a href="http://www.makingmoneyontheinternetfree.info/how-to-make-money-with-amazon-an-affiliate-marketing-guide">Making Money On The Internet</a>) fame), so feel happy with progress to date. <p /> Bear in mind I am not doing this full time, and have been also much <br />encouraged by Lando and his comments (from <a href="http://www.dockingbay94.info/">Docking Bay 94</a>. <p /> <h2>Case study</h2> <br />I am going to fire up a new case study series here on Billy Blue Hat, <br />and it is going to follow the creation of a new site through to the <br />first sale, and making note of how long it takes to appear in google, <br />how long before I get my first organic visitor and how long before a <br />first sale. <p /> The site is working in a relatively unexploited niche (famous last <br />words), and went live today. <p /> <h3>Site details</h3> <br /><ul> <li>1 page of content (300 words), more posts scheduled to drip in over the next days</li> <li>Monetized via Amazon sidebar links and will have product reviews</li> <li>Using a .info domain with target keyword in the name, with a filler word on the end</li> <li>Static site, pretending to be a Wordpress site (someone once said they rank quicker, probably rubbish)</li> <li>Indexed pages: 0</li> </ul> <p /> I'll be updating this over the next few days with progress
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/580284/avatar_bigger.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AfA2gjCD6pP</posterous:profileUrl>
        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Wed, 15 Sep 2010 10:39:43 -0700</pubDate>
      <title>Day 142 Update</title>
      <link>http://billybluehat.posterous.com/day-142-update</link>
      <guid>http://billybluehat.posterous.com/day-142-update</guid>
      <description>
        <![CDATA[<p>
	I don't think I actually did anything yesterday in relation to the <br />sites (I sometimes wish I could go about this IM business full time!). <br /> A few orders shipped on Amazon - which is when the money shows up in <br />your earnings - and I spent some time looking at site performance and <br />tracking my rankings, looking at search terms and heatmaps of where <br />people are clicking on my sites. <p /> Being a bit more technical that some IMers, I have put together quite <br />a broad system that allows me to deploy content and sites very <br />quickly, and I have stats, tracking and A/B testing built into all of <br />them so I can get a good insight into what people are doing when they <br />arrive on my sites. That said, it would be far more worth while <br />churning out content, but I just can't stick at it that religiously. <p /> Seen some musings over on Dave's blog about Build My Rank, so I have <br />pushed 5 posts through it on the free account; very keen to see how <br />they turn out. <p /> I'm planning on putting together a "making money with Amazon" <br />fundamentals post soon, which should break down the basics as to what <br />you need to do, and what commong mistakes to avoid.
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/580284/avatar_bigger.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AfA2gjCD6pP</posterous:profileUrl>
        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Mon, 13 Sep 2010 12:55:00 -0700</pubDate>
      <title>Day 140 Update</title>
      <link>http://billybluehat.posterous.com/daily-update-140</link>
      <guid>http://billybluehat.posterous.com/daily-update-140</guid>
      <description>
        <![CDATA[<p>
	<p>You haven't read that wrong, this I missed out about 130 days since <br />the last update - turns out things have been quite busy, and updating <br />this journal wasn't the priority. &nbsp;Also, given that I am not going <br />about this full time, the progress hasn't been that fast, and I'm <br />certainly not as good at <a href="http://www.makingmoneyontheinternetfree.info/a-30-day-guide-to-making-1000/" title="Making money on the internet">making money on the internet</a> <br />as ol' Dave is. <p /> I have been slowly expanding the mini empire, focussing entirely on <br />Amazon (but not putting all my eggs in one basket, of course!), and <br />have recently been spurred on my Christopher over at <a href="http://blog.amxpert.com/what-you-do-today-pays-off-in-months/" title="make money online">Make Money Online</a> who has posted a <br />whopping August Amazon earnings. &nbsp;Well, certainly whopping next to <br />mine. <p /> Still struggling to stay on track with focussing on one or two niches, <br />and I have something like 30 sites on the boil. &nbsp;Some of the them have <br />nothing on yet, and some of them are getting to be well aged. &nbsp;My <br />oldest one is from February 3rd, and gets the most traffic, but there <br />is no monetization it yet, so it doesn't convert anything. &nbsp;Still <br />getting most conversions from my #1 site, which is going from strength <br />to strength. <p /> Anyway, spent today churning out 3 reviews for a new blog (already has <br />an EZA and UAW run behind it), and doing a quick article for a site <br />idea I had today (I know I know). &nbsp;As you can tell from that, I bit <br />the bullet and signed up to <a href="http://www.uniquearticlewizard.com/amember/go.php?r=20224&amp;i=l0">Unique Article Wizard</a>; worked well for my #1 site thus far. <p /> Hopefully more to come...</p>
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/580284/avatar_bigger.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AfA2gjCD6pP</posterous:profileUrl>
        <posterous:firstName>All Things Tennis</posterous:firstName>
        <posterous:lastName />
        <posterous:nickName>allthingstennis</posterous:nickName>
        <posterous:displayName>All Things Tennis</posterous:displayName>
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      <pubDate>Fri, 21 May 2010 05:40:26 -0700</pubDate>
      <title>Writing Spyntax</title>
      <link>http://billybluehat.posterous.com/writing-spyntax</link>
      <guid>http://billybluehat.posterous.com/writing-spyntax</guid>
      <description>
        <![CDATA[<p>
	I've been trying out <a href="http://www.gotraffic.org/2440/billybluehat">The Link Juicer</a> <br />to see how effective it is for blog and SM backlinks, and it has also <br />been my first foray into writing spyntax. After getting some pretty <br />crappy uniqueness scores, I spent some time experimenting, and my <br />number 1 tip: <p /> <strong>Two variants next to each other is much better than one <br />very-varied term followed by a static term</strong> <p /> E.g. This is poor: <p /> <div class="CodeRay">
  <div class="code"><pre>{red widgets|blue widgets} are {good|great}</pre></div>
</div>
 <p /> But you could easily increase the uniqueness score with: <p /> <div class="CodeRay">
  <div class="code"><pre>{red widgets|blue widgets} {are|can be|turned out to be} {good|great}</pre></div>
</div>
 <p /> This simple adjustment introductions another level of spinning <br />potential to your paragraphs. <p /> Basic tip, but an important one for me
	
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      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/534349/images.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
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      <pubDate>Thu, 06 May 2010 08:38:38 -0700</pubDate>
      <title>Day 10 Update</title>
      <link>http://billybluehat.posterous.com/day-10-update</link>
      <guid>http://billybluehat.posterous.com/day-10-update</guid>
      <description>
        <![CDATA[<p>
	Wrote a niche-relevant article for a new review site (as mentioned <a href="http://billybluehat.posterous.com/day-9-update">yesterday</a>, <br />and submitted it. Will be slowly building organic traffic to the <br />site, so not a massive rush. There is some content there already, but <br />will drip it in over the coming weeks. <p /> Also moved some sites from Google Analytics to Webalizer; it's old <br />school for stats, but is nice and light and easy. Prefer it than <br />having the GA overhead. Still think Google Webmaster Tools is <br />valuable, though.
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/534349/images.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
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      <pubDate>Thu, 06 May 2010 06:27:52 -0700</pubDate>
      <title>Day 9 Update</title>
      <link>http://billybluehat.posterous.com/day-9-update</link>
      <guid>http://billybluehat.posterous.com/day-9-update</guid>
      <description>
        <![CDATA[<p>
	Spent a bit of time working on content for a new authority review <br />site, which will primarily target Amazon affiliates for revenue. This <br />is expanding a niche I am already exposed to, so I have the benefit of <br />understanding the traffic that is driving towards this niche, and I am <br />hoping this site will expand out and fill another gap I have noticed <br />(I am already ranking on page 1 for the search term with an old site). <p /> "Niche domination" is a technique I first read about over on <a href="http://www.makingmoneyontheinternetfree.info/">Dave's blog</a>, <br />and involves generating useful content accross a variety of sites <br />targetting the same niche. I don't have a huge amount of time to <br />dedicate to this IM journey, so focussing on a few niches is less <br />exhausting than firing off hundreds of MFA snipers would be.
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/534349/images.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
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      <pubDate>Tue, 04 May 2010 07:33:49 -0700</pubDate>
      <title>Day 8 Update</title>
      <link>http://billybluehat.posterous.com/day-8-update</link>
      <guid>http://billybluehat.posterous.com/day-8-update</guid>
      <description>
        <![CDATA[<p>
	Did nothing, but got one more affiliate sale through Amazon. Not too <br />exciting today.
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/534349/images.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
      </posterous:author>
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      <pubDate>Sun, 02 May 2010 11:04:15 -0700</pubDate>
      <title>Day 6 &amp; 7 Update</title>
      <link>http://billybluehat.posterous.com/day-6-and-7-update</link>
      <guid>http://billybluehat.posterous.com/day-6-and-7-update</guid>
      <description>
        <![CDATA[<p>
	Very little done over the weekend, which is largely how it will be on <br />this journey. <p /> Wrote another post for my reasonably well performing review site, and <br />been a few more sales on Amazon with my referral. Bought another <br />domain to use with 2 others (including my oldest niche site) to try <br />and build up more traffic for the entire niche. Meanwhile, said <br />oldest site has dropped in the SERPs a bit, probably because of <br />changing it from Wordpress to static site; hoping it will pick back up <br />again soon.
	
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        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
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      <pubDate>Fri, 30 Apr 2010 08:12:28 -0700</pubDate>
      <title>Day 5 Update</title>
      <link>http://billybluehat.posterous.com/day-5-update</link>
      <guid>http://billybluehat.posterous.com/day-5-update</guid>
      <description>
        <![CDATA[<p>
	Spent a few minutes reading <a href="http://www.makingmoneyontheinternetfree.info/i-cant-make-money-with-amazon-how-to-earn-money-with-amazon/">this post</a> from Dave on Amazon convesions; found it pretty encougraging <br />although his 600 conversions is somewhat bigger than what I've got <br />going on. Really does drive home the importance of providing decent <br />content to a specific demographic. <p /> Meanwhile, submitted a few new articles, and my first to GoArticles; <br />not sure I've seen any quantifiable SERP improvement from the <br />ezinearticles, but it's only been a week. <p /> Also keeping my eye on the my first site which I just switched to <br />static blog format yesterday, worried about the rankings taking a hit <br />and traffic dropping. <p /> Worked on my best Amazon converting site, updating the site structure <br />to allow for easier adding of fresh content. Figured it is worth <br />expanding after seeing some of the conversions. Also speccing out a <br />new site to take advantage of Amazon affiliate links. <p /> Also a few more domains in the bag, but not got much time to develop <br />them over the weekend.
	
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        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
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      <pubDate>Thu, 29 Apr 2010 08:49:53 -0700</pubDate>
      <title>Day 4 Update</title>
      <link>http://billybluehat.posterous.com/day-4-update-0</link>
      <guid>http://billybluehat.posterous.com/day-4-update-0</guid>
      <description>
        <![CDATA[<p>
	Moved over my oldest site (content rich niche blog) to my static site <br />system (which also allows for easily adding new content, of course) <br />from Wordpress. Although I think Wordpress is a great bit of kit, and <br />many people use it to manage their content, I have the benefit of a <br />few programming languages to make managing my sites and <br />adding/scheduling content much easier and more streamlined. Like I <br />said yesterday, more time to generate unique content and backlinks, <br />less time spent on admin. <p /> Logged into my Amazon affiliates today; don't often do that. Turns <br />out I have had another few purchases via my affiliate link, taking the <br />total to $4.95; not big money, but nice to see something racking up <br />there. This is a very niche niche, too, so helps prove Xfactor John's <br />point about providing useful content for people looking to buy. <p /> Working on another site, bought the domain and done the layout (all <br />very quick with my system), and just generating the content now. <br />Unfortunately I found out shortly after the domain purchase that a <br />.net domain with the exact same KW is a textbook XFactor template <br />(with pink instead of green); it is just a one pager, so should be <br />okay to outrank in time.
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/534349/images.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
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      <pubDate>Wed, 28 Apr 2010 08:39:00 -0700</pubDate>
      <title>Day 3 Update</title>
      <link>http://billybluehat.posterous.com/day-3-update-0</link>
      <guid>http://billybluehat.posterous.com/day-3-update-0</guid>
      <description>
        <![CDATA[<p>
	<p>Not done a huge amount in the way of site creation of backlinking <br />efforts today. First and foremost I spent some time working on a <br />system to easily allow me to add new posts and articles to any of my <br />sites from one interface. I have one Wordpress site which I plan on <br />migrating to a static site system, and what I'm building at the moment <br />allows me to add articles and regenerate each site that has changed <br />automatically, which makes it much easier to spend less time messing <br />around and more time writing content. <p /> Some more articles are trickling through the approval process as I <br />write, and I have noticed a slight increase in rankings for the two <br />sites that are backlinked through article sites. Site number #2 and <br />#7 are properly backlinked and have reasonable domain ages, and are <br />starting to see rankings and search clicks for search terms that <br />previously they haven't had. <p /> Still looking at CPA - seems you need to be a bit more creative with <br />marketing methods that I am so far.</p>
<p><strong>Edit:</strong> Meant to mention that site number #2, which was my first niche blog (and still has active content going on every few days) has reached the first page for the target keyword and the second page for the second target keyword - pretty pleased with that.</p>
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/534349/images.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/5AATpEseBXLr</posterous:profileUrl>
        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
        <posterous:nickName>billybluehat</posterous:nickName>
        <posterous:displayName>Billy Blue Hat</posterous:displayName>
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      <pubDate>Tue, 27 Apr 2010 06:03:17 -0700</pubDate>
      <title>Some thoughts from early on in the IM process</title>
      <link>http://billybluehat.posterous.com/some-thoughts-from-early-on-in-the-im-process</link>
      <guid>http://billybluehat.posterous.com/some-thoughts-from-early-on-in-the-im-process</guid>
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        <![CDATA[<p>
	Having trawled through, digested and consumed hundreds of forum posts, <br />blog pages, blog comments and some eBooks, I started to build up <br />enthusiasm for trying to generate a passive income through internet <br />marketing and building new web content (note that this is all through <br />genuine, honest means - there is no black hat stuff happening, it is <br />all good honest marketing). <p /> A few weeks in, I have a few sites up and receiving traffic, but I <br />don't have much in the way of revenue - mainly because these sites <br />aren't monetized. <p /> My main lesson so far is that it truly is HARD WORK and LONG HOURS to <br />get this stuff off the ground. Not only that, but it will be months <br />before you see any results of your hard work paying off - generating <br />proper, organic traffic that can start converting is a long game, not <br />something you can do in a week. This is, most likely, that most <br />people fail in the IM world after just a few weeks or months, but I am <br />determined to stick this out and start seeing some returns.
	
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        <posterous:firstName>Billy</posterous:firstName>
        <posterous:lastName>Blue Hat</posterous:lastName>
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