He commented that: “The internet impacts the lives and livelihoods of millions. Any regulation needs to be a very consultative process and I can’t say that we’ve seen that here. Importantly though, ACTA is yet to be ratified by the EU and we’ll be seeking active debate between now and June.”

We’ll be keeping a close eye on developments in the coming months and are keen to hear your views. Comment below or email us at info@bima.co.uk

You can read more from the BIMA Award winners’ interviews here. Special thanks to C21 Media for filming the interviews and to Dedipower and Bing Maps from Microsoft for sponsorship support.

This is by invite only but please contact Henry Carroll for more information.

Merry Christmas!

The BIMA team

From everyone at BIMA we’d like to wish you a wonderful Christmas and we hope you all get lots of lovely presents!

After what has been an amazing year for us we’re giving ourselves a well-deserved break. BIMA will be closed from Thursday 22^nd of Dec until Tuesday 3^rdJanuary.

2012 is going to be even bigger and better than 2011 so after a well deserved rest we will be back with lots of new surprises!

Merry Christmas!

It solves the problem of studio management and scheduling for creative businesses. It’s visual so you can see the information and it’s the only system that lets you have a “babble” with your colleagues about jobs.

Traffic LIVE has visual time sheets, allowing you to drag and drop or double click to add time. Your team will actually start enjoying doing their timesheets!

Traffic LIVE has scheduling with real time availability, its scheduling is intelligent and shows you who is available and who has the capability to do the work.

Traffic LIVE has team based scheduling, where staff can be allocated to one or more teams for scheduling.

Traffic LIVE has online document storage where you can store all your documents in one place, and allow the team to access them wherever they are – client site, the office or at home.

Traffic LIVE has just been revamped with a whole lot of new features that will make managing your creative business a breeze.

Some of the great features of Traffic LIVE include (but are not limited to):

• Rich Internet Application
• Phone Support
• Visual
• Fast
• Drag and Drop
• QuickBooks
• Open API
• Timesheeting
• Expenses
• CRM
• Import direct from Streamtime
• Quoting
• Auto Scheduling
• Notifications
• Purchasing
• Billing
• Astounding Reporting
• Document Management
• “Babble” – Social Networking
• Google, iPad, iPhone, Outlook

Visit our support site for the full list of features and improvements.

So why do the same old thing when you can do different? Check out Traffic LIVE today.

Watch out for our daily Tweet posts over the Christmas period, keeping you up to date with our offers, events and new Traffic LIVE Features.

Not convinced? Join one of our weekly Traffic LIVE Webinars where you will be able to see the ins and outs of Traffic LIVE and really see how it will benefit you and your team.

Seed Enterprise Investment Scheme
The so-called Seed Enterprise Investment Scheme (“SEIS”) is designed to encourage investment in new start-up companies by offering generous tax breaks to the investors.

The tax breaks which will be available are as follows:

■50% income tax relief for investments in shares of certain start-up projects, with an annual investment of £100,000; and
■A capital gains tax “holiday”, which will provide for an exemption from capital gains tax on gains realised on disposals of assets in 2012-13 and invested through SEIS in the same year.
There is a cumulative investment limit for companies of £150,000, and the total assets, before investment must be below £200,000.

Whilst this announcement was widely anticipated, the rate of relief is more generous than expected. The precise scope of SEIS will become clearer once the draft legislation is published.

Other Venture Capital Measures
The Chancellor also announced the following changes to the EIS and VCT rules:

■There will be a relaxation of the connected person rules and the definition of shares that qualify for relief.
■The focus of the scheme will be tightened to exclude investments in companies established solely for the purpose of accessing EIS relief, to exclude the acquisition of shares in another company and to include the receipt of feed-in-tariffs as an excluded activity.
■The £1 million investment limit per company for VCTs will be removed.
Research and Development Reliefs
A new “above the line” tax credit will be introduced in 2013 to encourage research and development activities by larger companies. It is anticipated that this will comprise a credit against the company’s corporation tax payment – which should make it a more effective incentive for research and development expenditure.

There will be a consultation on this measure at the time of the 2012 Budget, but there was a statement that research and development incentives for SMEs will not be reduced as a result of this measure.

The Twist in the Tail
As always, there are some unexpected adverse tax measures. From the point of view of investors and growing companies, one such measure is the freezing of the capital gains tax annual exempt amount at £10,600 for 2012-13.

Measures Expected on 6 December 2011
The government confirmed that it will publish further details on 6 December 2011 of the following:

■The Patent Box proposals;
■The reform of the Controlled Foreign Company rules; and
■Research and development tax credits.
It will be very much “watch this space”!

For more information please call or email Michael Cashman 020 7710 1619 michael.cashman@kemplittle.com

BIMA’s chair Justin Cooke welcomed guests with his vision of the event, saying: “It’s about giving our winners the platform to tell their stories as well as giving the Awards a long tail. We’re positioning the BIMAs as so much more than just the celebrations on the night.”

And with help from the expert interviewing skills of David Jenkinson at C21 Media the stories flowed. Nathan Guerra, Director of Innovation at AMV BBDO took the opportunity to enthuse about his agency’s Grand Prix winning project for the Metropolitan Police, describing it as one of the most innovative campaigns he has ever worked on, using the iPhone in a way no one had before.

Profero CEO Dale Gall was still on a high from their amazing night at the BIMAs where they scooped up Agency of the Year and the Creativity premium award, as well as four category wins. Dale freely admitted that the BIMAs were a welcome punctuation point after a difficult period for the agency. “2010 was a very tough year for Profero and, I think, for many agencies. It was evolve or die. Some did, some didn’t.”

Monterosa and Endemol’s co-production for Channel 4 was another strong performer at the BIMAs and Simon Brickle of Monterosa said: “We’re absolutely thrilled to be recognised by awards in two categories. The Million Pound Drop Live has defined live 2-Screen play-along as a new entertainment genre, with millions of people participating in a synchronised game experience over the last year.”

We couldn’t let the day end without collaring our agency stars for their predictions for 2012 – some of which are set out below:

“For a lot of companies, 2011 was about learning about the power of social media and how to use it. 2012 will be the year it’s put into practice.” David Gamble, Creative Director of Saint@RKCR/Y&R

“2012 will be about games and gamification. We’re seeing a number of examples of people gamifying their sites… everyone from Photoshop to foursquare.” Matthew Evans, Director of Solid State Group

“For 2012 I’m personally interested in what marketing can learn from games in terms of fun.” Chris Kempt, MD of Kempt Ltd

“2012 will be the year for people who are bold enough to pioneer. People want rich experiences on their devices, they want content they haven’t seen elsewhere. It’s not a question of re-purposing.” Ian Wharton, Creative Director at Zolmo

We’d like to thank our headline sponsors Dedipower and Bing Maps from Microsoft for supporting the lunch and establishing it as a great addition to the BIMA Awards calendar.

The BIMA Award Winners' Lunch

The Book of the Night is live, photos from SoAmpd and Danny Higgins Photography are available here and you can relive the awards as they happened with The Drum’s live blog and our buzz aggregator, courtesy of the team at SoAmpd.

Congratulations to the winners – we hope your lovely new BIMA Awards made it home with you in the cab and are now taking pride of place in your trophy cabinet. If you’d like to order duplicates contact awards@bima.co.uk and we’ll sort that out for you.

Like all good digital insiders, we love social stats – especially when they show #BIMAAwards made close to 2million impressions. On top of this, we had almost a thousand people in Fabric – smashing! If you want to be part of the story next year, contact henrycarroll@bima.co.uk to talk about sponsorship opportunities for the BIMAs 2012.

But before we start thinking about next year we want to say thanks to everyone who made this year’s awards so successful. Jim Angell and the team at Swim Productions produced the event and we cannot recommend them highly enough. Ditto Tiffany, Charlie and their team at SoAmpd.

Our headline sponsors Dedipower were a pleasure to work with, as were all who supported the BIMAs: Microsoft, Digital Gurus and Green Square, as well as Futureheads, Results International, Round8, Sheridans, Puregenie, iStockphoto, Aditi, Webfusion, Sequence, Fortune Cookie, Courvoisier, The Blueprint, Norton Leigh, Net Benefit, Adobe, Propel, Traffic LIVE, Site Morse, Cookie Reports, Pluck by Demand Media and V&A.

Thanks also to our media partners – reaching half a million digital professionals: The Drum, Figaro, UTalk Marketing, Communicate, .net magazine, C21, Mixing Digital and Chinwag.

All of this wouldn’t be possible without the great support we receive from our sponsors, and for that reason we’d like to extend a very big thank you and share what they have to say about themselves:

Headline Sponsor: Dedipower

The world of digital and creative is epic, it’s ever changing, at the cutting edge of ideas and technology, and constantly challenging the status quo. But how do they become the reality of tomorrow?

We often come across agencies with great talent in their workforce and as a result produce amazing ideas for their clients, but what they don’t always know is how to get those ideas out to the world and make them available 24/7.

At DediPower we believe technology is the backbone for those ideas, it makes them happen, makes them available 100% of the time, no matter how many people want to engage with them. Without that power, those ideas would only be known by those who created it.

As a result of this experience, and our infrastructure, we passionately believe in working with digital and creative agencies to realise the potential of their business, and ultimately bring their great ideas to their clients, and out to the world. That’s why we are delighted to be sponsoring the BIMA Awards 2011. Come and see our ideas, talk to us on the night and let us know what you think.

Microsoft

Share Point

SharePoint For Internet Sites is a product that sits with the Digital Marketing Platform Group within Microsoft. The Digital Marketing Platform Group is focused on working with Digital Agencies and the Marketing teams within customers to build solutions that centre around Customer Experience Management or ‘CXM’. SharePoint has become a great platform to build a Digital Marketing strategy upon; spanning Intranets, Extranets and Websites plus there are now fantastic links with the wider Microsoft business such as Advertising, Bing Maps and Search. Social enterprise has long been a passion of the Digital Marketing Platform Group and with one platform we are able to feed consumer trends and general digital trends into the heart of the business and help you to build compelling digital experiences for users both inside and outside of your organization. Microsoft has always been a strong supporter of BIMA and with the progression of the Digital Marketing vision at Microsoft we hope the collaboration will continue to increase.

Digital Gurus

More to follow

Green square

Green square is a corporate finance and advisory practice

We provide insightful and balanced advice to the shareholders of independent media and marketing communications businesses.  We help them prepare their businesses for sale and ultimately achieve the optimum transaction.

We have a passion for the sector.  We have spent our careers working within it, in corporate finance advisory and senior operational roles, and we have personal hands-on experience of building and selling  businesses.  This range of experience sets us apart from our competition and ensures we are uniquely placed to understand the challenges and opportunities within this exciting and creative industry.

Our advice is always carefully considered, well researched and has the benefit of our collective experience. We stay up to date with the latest industry trends and understand our clients’ businesses.

But whilst we’re exceptionally thorough and professional, we’re not cold fish!

We bring enthusiasm and a spark to everything we do.  We provide lighter moments and the odd flash of genius.

We like and respect our clients.  This is reflected in the strong relationships that we build with them and our many testimonials.  Most importantly, we always act in their best interests.

We are proud to support the BIMAs in its recognition of everything that is great about the digital industry – innovation, creativity, effectiveness and its enthusiasm for change and making a difference.  Not forgetting, of course, its fantastic ability to party!

Sheridans

Sheridans is delighted to be supporting BIMA, which we recognise is an important organisation not only for rewarding great work in the UK digital industry, but also for its work in helping to raise awareness of projects and people within the digital sector. In particular, BIMA’s work in encouraging the next generation of digital stars via its Schools Digital Challenge is an area we have happily supported.

Advances in digital technology are creating both amazing opportunities for agencies and also legal challenges, and so it is important for an organisation like BIMA to exist so as to represent digital agencies on matters that affect the industry as a whole, and to bring people together to create solutions.

Sheridans is a leading London-based law firm with over 50 years’ experience of representing some of the biggest names in leisure, media and entertainment.

Our dedicated interactive team is expanding rapidly and provides legal advice to a host of the industry’s top talents, digital agencies and brands. The team participate in a number of events and projects throughout the year to help raise awareness of the opportunities within the interactive sector.

Visit www.sheridans.co.uk, follow us on Twitter @sheridans_news or email us at interactive@sherdians.co.uk for the latest developments on a range of media issues.

istockphoto

In just over a decade, iStockphoto has gone from a small photo-sharing site to the premier destination for royalty-free images, illustrations, and video and audio files, where a file is downloaded every second. The company revolutionised the stock photography business, turning the market upside down, inspiring a string of imitators and establishing a whole new business model: microstock. iStock’s idea was simple: empower the amateur and hobbyist, along with part- or full-time professional artists, by giving them a global platform to share their work.  This has completely transformed the graphic design landscape, making digital content affordable and accessible to a host of new customers and industries.

Today, iStock offers a wide variety of collections to its buyers. The Vetta collection offers highly art-directed exclusive imagery, video and illustrations for the most important projects. In 2011 iStock added a brand new Editorial Collection for journalistic use.

The design community finds inspiration from a content collection approaching 10 million photographs, vector illustrations, Flash, audio and video files that can easily be found on the site. The site’s rapidly growing group of contributing artists have more than 50,000 new files approved each week by a global team of inspectors who adhere to some of the strictest quality standards of any stock agency in the business — microstock or otherwise.

Results International

Results International provides focused, in-depth business advice to owner-managers in the marketing and related technology industries. Our work enhances sustainable profit growth and builds value for shareholders. Results International has unrivalled experience in overseeing and consulting on M&A transactions, having completed more than 200 internationally since it was founded in 1991.

Our global operation means we have a deep knowledge of key markets the world over. This enables us to nurture our business relationships, the very thing that makes our industry work. Above all, we believe in building long-term partnerships that add real value.

We’ve chosen to sponsor the BIMA Awards because they also support the sector and represent the best in digital and technology. As a company that specialises in creating genuine value for both start-ups and mature businesses, we understand the value of a high-profile award and what it can mean for future growth and new business development.

So we’d like to offer our congratulations to all the winners and to all those who have been involved in making the BIMA Awards 2011 a night to remember.

Futureheads Recruitment

Hello. We are Futureheads. We’re all about digital media and all about being specialist recruiters. So when you talk to a Futurehead you talk to a specialist who ‘gets’ what you do and what you’re looking for. We’re all about matching great talent to great jobs, whether it be temp or perm.

One way we stay ahead is through our support for BIMA. We send all our team to BIMA events to hear from key industry figures and to engage in the debate on the same terms as industry practitioners. Our staff love digital they write up weekly blog digests of the news which are always available if you want a quick snapshot into what’s happening. We support BIMA with investment to help the industry prosper and raise its game. Be, one of our founders is on the board, helping with this mission.

It helps that we’ve got experience in digital. Lots of it. In fact, more years experience than we care to remember. Some of you will know founders Rachel Murray, Be Kaler and Gill Arnold – they worked together for over a decade before launching Futureheads in 2009. That’s long enough to learn how to make a really, really good match, and long enough to know how to pass those skills on to a hand-picked team. We now have a dozen recruiters on the front line.

We focus on key skills-sets, each one led by dedicated specialists who understand your discipline in-depth. The Futureheads team is built around our core disciplines: project management, client services, user experience, creative and technical.

Futureheads’ service is organised, professional, swift and, dare we tempt fate, painless. Welcome to Futureheads — we’ll help you get ahead.

Puregenie

Puregenie Digital Recruitment is thrilled to be sponsoring the Travel & Leisure Category at the BIMA Awards. It is a logical fit as many of Puregenie’s clients are in travel and hospitality. We have helped recruit many talented digital professionals in this thriving business sector, who have gone on to make a real contrubution to their employers. Puregenie Digital Recruitment are skilled at identifying high calibre candidates in the following areas: ecommerce directors, marketing directors, digital marketers, seo experts, UX managers, web analysts, paid search specialists, social media managers, and the increasingly important subject of mobile.

Round8

Round8 finds the right people for media and marketing companies across all platforms. We have offices in London and Sydney and have been trading since 1999.

Our teams have been recruiting from Exec to Director-level for years – so we have some outstanding networks and fantastic insight to share with our candidates and clients.

With dedicated teams servicing the following areas, we have structured our whole business around helping the best hirers and talent to connect.

• Sales – roles include Media Sales, Creative Solutions, Sponsorship and Promotions, Business Development

• Agency – within Integrated, Media and Digital Agencies. Roles include Digital and Integrated Marketing, Search, Planning and Buying, Creative, Technology

• Advertising Implementation & Delivery – roles include Advertising Operations, Trafficking, Client Services, Data Analytics and Insight

By promoting massive collaboration between these teams we can ensure that our customers are exposed to the best opportunities and people, from the widest possible cross-section of the market.

We believe this ensures that our customers deal with people who are really embedded in their space.

At round8, we believe our job is about much more than simply presenting people and businesses with options.

Hiring for your team or moving jobs is a big thing. We appreciate that.

Our consultants will do everything they can to give you the insight, advice and the perspective you need to make informed decisions that effect your career.

Norton Leigh

More to follow

Propel

Since 2001 Propel London has helped the digital industry to grow by providing a unique, people-focused recruitment service to job-seekers and employers alike.

In an increasingly diverse and expanding digital economy it’s never been more important to work with a recruitment partner who really understands it.  Propel London’s consultants are experts in their specialist areas – design & build, UX & IA, performance marketing, client-side, social media and mobile.

We’re proud to support the 2011 BIMA awards.  Through their tireless work, BIMA has contributed significantly to the success of the digital sector.  These awards provide a great opportunity to recognise the outstanding talent that the British digital industry has to offer, and to celebrate it.

Everyone at Propel London would like to say a huge well done to everyone shortlisted for the awards – your work represents some of the very best of what digital can achieve.  We’re honoured to be a part of recognising that.

The Blueprint

We provide support and guidance to ensure our clients enhance their offering and our candidates find the job they aspire to.

Key support when you need it…

The Blueprint are partnered with the UK’s leading digital, advertising and communications agencies to provide the crucial support needed to enhance the digital and integrated offering for each business. By utilising our network we can pro-actively find the industry’s top people, ensuring we place the best expertise, talent, attitude and personality for the job.

If you’re our candidate…

We ensure we have a complete understanding of what you’re looking for and focus on advising you on what type of opportunities could best suit your requirements and aspirations. We then support and guide you through the process, assisting with preparation and reviews to give you the best possible chance of capturing that ideal job. Our ultimate goal is to make sure you are happy!

If you’re our client…

We offer advice on the talent required to enhance your digital and integrated offering. We have advised many of the UK’s top agencies on how best to grow their digital and integrated resources and in turn help to bring a greater market share in a highly competitive industry.

Fortune Cookie

Headquartered in London, Fortune Cookie is a global, full service digital marketing, strategy and technology company with over 150 staff operating 24/7 across 5 continents and revenues of £12 million.

The world’s leading brands choose Fortune Cookie because we create outstanding digital experiences that make a significant measurable difference.

Our clients include American Express, AEGON, BP, City of London, De Beers, Domestic & General, FIBA, Fitness First, Lawn Tennis Association, informa, Legal & General, National Rail Enquiries, Mail Online, NetJets, RICS, Rio Tinto, Royal Caribbean International, Small Luxury Hotels of the World and UEFA.

Net Benefit

More to follow

Webfusion

Webfusion is one of the UK’s leading web hosting groups with 1.4 million hosted websites and 2.7 million registered domains. Offering cost-effective, feature-rich hosting packages for its diverse customer base including everyone from web developers, designers and hobbyists to businesses with complex e-commerce operations, its customers benefit from market-leading security and service.  Features include: 24/7 technical support; managed and cloud hosting; robust Firewall server protection; one click installation; access to FTP accounts and a state-of-the-art data centre.

Webfusion is also part of the Host Europe Group, the largest privately-owned hosting company in Europe, and a Sunday Times Deloitte Buyout Track 100 company. The Host Europe Group also includes 123-reg,  Heart Internet, Host Europe and dynamic-net AG and has a strong International market presence in the US, Germany, Austria, Switzerland and Spain.

Become a fan of Webfusion on Facebook or follow us on Twitter.

Sequence

Sequence is an independent ideas-driven digital agency with offices in Cardiff and London.  Formed in 1995 and with a team made up of 65 talented professionals, we have been listed in the 2011 NMA Top 100 Interactive Agencies list and Design Week Top 100 Consultancies Survey 2011.

We provide strategic, creative and technical services all under one roof. This means that our clients benefit not only from our experience in cutting edge and emerging technologies, but also from our creativity, experience and vision.

Our job is to deliver engaging, inspiring, immersive and successful projects. With clients all over the UK, we work across a multitude of digital marketing platforms, channels and styles of execution for clients of all shapes and sizes.

Whether it’s a campaign microsite, mobile app or content managed website, our core principle of creating “beautiful, clever things” allows us to look at all angles of a client’s business and produce the right work for the task at hand. This ensures that what we deliver not only looks superb but also helps our clients to improve their relationship with their audience and grow the business as they need to.

Pluck by Demand Media

More to follow

Traffic LIVE

More to follow

V&A

The Victoria and Albert Museum – known as the V&A – is the world’s leading museum of art and design, with collections unrivalled in their scope and diversity. They contain artefacts spanning more than 2000 years of human creativity, in virtually every medium, from many of the world’s richest cultures.

The V&A was established in 1852 on the founding principles of making works of art available to all, and inspiring British designers and manufacturers. Those principles are unchanged and today the V&A’s main purpose remains to enable everyone to enjoy its collections, and to inspire those who shape contemporary design.

Contemporary design has always been at the heart of the V&A’s work and the Museum remains true to its founding mission of promoting excellence in design and manufacturing. It works hard to promote, support and develop the UK creative economy both by stimulating enjoyment and appreciation of design, and by encouraging contemporary designers, acquiring their work, and providing inspiration through its displays.

Sitemorse

For more than a decade, Sitemorse has been the world’s only single solution for web content governance, monitoring, recording and benchmarking and plays a unique role in helping organisations develop their web communications against those of their peers.

With a client base approaching 400 – more than 20 of which are FTSE 100 companies – Sitemorse has offices in the UK and Switzerland, with consultants working in other parts of Europe. Our clients operate in the public and private sector and include local authorities as well as large and small companies.

Sitemorse regularly conducts surveys of public and corporate organisations and  is the foremost consultancy to do such benchmarking and publish the detailed results.

Our unique Index benchmarks, which appear several times a year, provide an up to the minute snapshot of the best and brightest business websites, with insight into which are passing – and  failing – vital tests in performance, compliance, and accessibility.

Our software is used to check the sites of major organisations in a variety of sectors, (for example, FTSE All Share companies, and the UK Top 500 retail companies) to compile an index of who ‘does the web’ best.

Sitemorse began by offering software that allowed users to be sure that their websites worked properly and did not have missing links. Our software has been very much developed in sophistication and offers integration with the content management systems of our clients for pre-publication testing. For many developers Sitemorse has become part of their standard set of tools.

Cookie Reports

EU Law means websites’ need to use cookies responsibly or face legal penalties. But knowing which of these pieces of code are on your site and finding what they do can be difficult.

Cookie Reports offers a unique level of automation and precision to map the ‘cookie landscape’ of your web presence. Our reports will ensure legal compliance, combat data leakage, and improve website performance. We can also create an enterprise-wide active cookie policy to put you in control and keep your visitors properly informed.

Our ability to remotely assess and map individual brand, marketing, product or information sites (from 5 to 4,500) and then prioritize auditing based on likely importance of sites is unrivaled. We can audit 1,450 – 1,875 sites/day with a max throughput of about 9,000.

We are also able to deploy clients / partner portals. All output carries your own branding, contact details, and if required unique content. Results are available in a range of formats for integrating with management, client or service reporting.

Let us demonstrate our capability and help you get started with your FREE cookies summary and a detailed web estate map for you or your client [email bima@cookiereports.com].

Creativity – sponsored by Digital Gurus: Can You Draw The Internet? (Saint@RKCR/Y&R), F-Secure (1,000 Heads), Mini World Record Attempt (Profero), Vodafone: Evolution on Mobile (TBG Digital).

Effectiveness – sponsored by Green Square: ASOS Marketplace (Profero), Jamie Oliver’s Recipes (Zolmo), Lloyds TSB Me (Saint@RKCR/Y&R), Million Pound Drop Play-along game (Endemol / Monterosa), Red Bull Kart Fighter (Kempt), Relentless (Zone).

Innovation – sponsored by Microsoft: adiverse (Start JudgeGill), Heineken Star Player (AKQA), Nike Grid (AKQA, W+K, Mindshare), Mini World Record Attempt (Profero), Wrigley’s 5 Nightjar (AMV BBDO).

For the two remaining premium awards, Agency of the Year and the Grand Prix, you’ll have to wait until Thursday night when the nominees and winners will be revealed live from the stage. To share the excitement, get your ticket here: https://www.eventelephant.com/bimaawards2011

The finalists across 13 discipline categories and 13 sector categories, as well as the three premium awards above, can be viewed here: http://www.bimaawards.com/2011-finalists.php

Thanks to Dedipower, headline sponsors of the BIMA Awards 2011, along with Microsoft, Digital Gurus and Green Square, as well as Futureheads, Results International, Round8, Sheridans, Puregenie, iStock Photo, Aditi, Webfusion, Sequence, Fortune Cookie, Courvoisier, The Blueprint, Norton Leigh, Net Benefit, Adobe, Propel, Traffic LIVE, Site Morse, Cookie Reports, Pluck by Demand Media and V&A.

Thanks also to our media partners – reaching half a million digital professionals: The Drum, Figaro, UTalk Marketing, Communicate, .net magazine, C21, Mixing Digital and Chinwag.

We run the BIMAs as an industry-wide party – so whether you’ve been nominated or not, come along, be inspired by the great work on display and socialise with 1000+ of the big names in digital Britain, all under one roof.

As well as seriously good networking opportunities, the BIMAs are huge fun. We’ve booked Alice Russell (who sold out the Roundhouse four nights in a row recently!) and the jaw-dropping Guilty Pleasures. Your ticket also gets you gastronomic canapés and free drinks tokens, as well as the chance to play with cutting edge kit in the interactive area. As a sneak peek, we can tell you that U-Touch, Xbox Kinect and Dedipower will be there, as will Spotify – taking your playlist suggestions for the opening DJ set and giving out prizes.

SoAmpd will be with us on the night, making sure #BIMAAwards goes crazy on social media and The Drum are providing live blog coverage. Be there to be part of the story!

To encourage you to make a big night of the BIMAs with your clients and staff we’re offering brilliant bulk buy ticket discounts. For example, BIMA members can get 10 to 19 tickets at £50 each; 20-29 tickets at £45; 30-49 tickets at £35; and 50+ tickets at £30!

BIMA Awards – 10 November at Fabric nightclub. Doors open 7:30pm. Tickets from just £30. On sale now at https://www.eventelephant.com/bimaawards2011

Keep up-to-date by following @bima and #BIMAAwards.

Thanks to Dedipower, headline sponsors of the BIMA Awards 2011, along with Microsoft, Digital Gurus and Greensquare, as well as Futureheads, Results International, Round8, Sheridans, Puregenie, iStock Photo, Aditi, Webfusion, Sequence, Fortune Cookie, Kopparberg, Courvoisier, The Blueprint, Norton Leigh, Net Benefit, Adobe, Propel and Traffic LIVE.

Thanks also to our media partners – reaching half a million digital professionals: The Drum, Figaro, UTalk Marketing, Communicate, .net magazine, C21, Mixing Digital and Chinwag.

However, the launch of what many are calling the “online red light district” has a caused new wave of concerns over cyber-squatting, branding and reputation management. The .xxx TLD is likely to be a useful device for attracting visitors to certain sites – especially if combined with the name of well-known brands, people or characters, and the risk of certain types of operators taking advantage of that fact is very real.

In response to this, the ICM Registry – the body managing the new adult entertainment domain – has established a process for blocking third parties obtaining certain domains. So far it has received around 15,000 reservations from individuals and companies. However some obvious brands are still available to purchase – by anyone.

To opt-out, the applicant must own a national qualifying trademark that they wish to reserve. The ICM guidance states that the registered trademark must be identical to the textual component of the corresponding domain name. Following approval by the ICM, the domain name will be removed from the registry pool for ten years. However, the deadline to reserve a domain name is the 28 October 2011 – so those concerned should act now.

Alex Chapman, head of Interactive at Sheridans, says “Whilst this problem is not unique to .xxx domain names, the fact that the .xxx suffix has a particular audience will no doubt make brand owners and individuals more concerned. The good news is that there is a fairly straightforward and cost effective process for them to protect their interests – especially when compared with the process for dealing with cyber-squatters after the event.”

For further information on how to protect your brand from the .xxx domain, please contact the Sheridans Team at Interactive@sheridans.co.uk or on 020 7079 0100.

• Is your HR function ready for the workplace of the future?
• How will technology change the way we work?
• What will the next generation demand from their careers and employers?
• Are today’s employment laws fit for tomorrow’s legal challenges?

With many staff being able to work as effectively away from the office as in it and collaborative working using various media becoming increasingly relevant, information security and understanding the latest technological advances are becoming increasingly important for employers. Businesses which retain a traditional approach to working and HR management and which don’t build these issues and challenges into their planning today risk failing to attract tomorrow’s talent and losing productivity and competitiveness in the future.

Together with our guest speakers, we hope to answer some of these questions and perhaps pose some others, to help you to think about the future of work, strategic and legal considerations and the impact of technological change.

Speakers

• Mark Skilton – Global Director in Strategy, Global Infrastructure Services at CapGemini will discuss how technology is changing the way we work.
• Matthew Thorogood and Christian Murray, HR Services Partners at PwC will talk about people management for the future and the results of PwC’s global survey of 3,000 “millennials” from the US, China and the UK who have just joined the workforce, discovering their views and expectations of the future of work.
• David Williams – Partner and Kathryn Dooks – Employment Associate at Kemp Little will then talk about the legal challenges for HR Managers and practitioners in the future.

To register for the event please book your place at http://www.kemplittle.com/event.html?action=view_event_new&id=2279

Enough people have been in touch to ask for a copy of Nick’s deck that we’re pre-empting further requests by making it available to everyone here. If you gather from this that his speech went down exceptionally well, then you’re on the money. Check out his talking points below and also take a look at ‘Welcome to Pine Point’ by The Goggles – one of the interactive projects that Nick singled out for special praise during his review of the digital industry’s year.

It was lucky we had such a great speaker in the form of Nick, as he perfectly captured the attention of an edgy crowd. Nervous audience members were finally put out of their misery by James Bruce (@JayBeeDesign) who did the honours and unveiled the BIMA Awards finalists to cheers from those who made the cut.

James, who is Head of Creative EMEA for Disney online and co-chair of the BIMA Awards 2011 judging panel, told the crowd he was hugely impressed by the rigour and integrity of the judging process, saying: “The passion and fervour of nomination discussion and the breadth of talent on display made for some great debate.”

He also noted that creative was very high across the board this year – not just in the expected categories – and commented on the prevalence of strong mobile entries, saying that “seemingly every major campaign had an iOS element attached in headway towards a truly 360/transmedia proposition.”

It only remained for Justin Cooke, CEO of Fortune Cookie (who was re-elected unopposed for a third – and he says, final – term as BIMA’s Chair) to promise the crowd the “most interactive awards ceremony ever” with collaboration from Spotify, foursquare, U-Touch, Microsoft and others.

The BIMA Awards are on 10 November at Fabric nightclub. Get your ticket today to join the party: https://www.eventelephant.com/bimaawards2011

Sincere thanks to Dedipower, the headline sponsors of the BIMA Awards 2011, along with Microsoft, Digital Gurus, Greensquare, Sheridans, Futureheads,, Results International, Round8, Pure Genie, iStock Photo and Aditi. Thanks also to our media partners: The Drum, Figaro, UTalk Marketing, Communicate, .net magazine, C21, Mixing Digital and Chinwag.

With many staff being able to work as effectively away from the office as in it, information security and technology become increasingly important and businesses which retain a traditional approach to working and HR management and which don’t build these issues and challenges into their planning today risk failing to attract tomorrow’s talent and losing productivity and competitiveness in the future.

Together with our guest speakers, we hope to answer some of these questions and perhaps pose some others, to help you to think about the future of work, strategic and legal considerations and the impact of technological change.

Speakers

Mark Skilton – Global Director in Strategy, Global Infrastructure Services at CapGemini will discuss how technology is changing the way we work.

Matthew Thorogood and Christian Murray, HR Services Partners at PwC will talk about people management for the future and the results of PwC’s global survey of 3,000 “millennials” from the US, China and the UK who have just joined the workforce, discovering their views and expectations of the future of work.

David Williams – Partner and Kathryn Dooks – Employment Associate at Kemp Little will then talk about the legal challenges for HR Managers and practitioners in the future.

Date: 4^th November 2011
Time: 0900 – 1130 (registration and breakfast from 0830)
Location: The Hatton, 51-53 Hatton Garden, London EC1N 8HN – MAP
To register: Please click here

We’ve been saying for a while now that BIMA is getting bigger and better and this momentum continued last night with the membership voting to increase the executive board by an additional 14 seats.

The calibre of candidates who stood for election and re-election was both impressive and humbling. We believe that so many high-profile, hard-working people giving freely of their time and expertise reflects wonderfully well on the strength of our industry.

So without further ado, the successful candidates joining the BIMA executive are:

*   Adam Graham (@adamgraham) Managing Partner and Co-Founder of Saint@RKCR / Y&R and soon-to-be CEO of Weapon 7

*   Andy Oakes (@andyoakes) Owner and Managing Director, BlueStripe Media

*   Chris Kempt (@ChrisKempt) Founder and Managing Director of Kempt Ltd (re-elected)

*   David Gamble (@d_gamble) Co-Founder and ECD of Saint@RKCR – RKCR / Y&R’s digital sister agency

*   Emma Mulqueeny (@hubmum) Director, Rewired State/Young Rewired State

*   Gareth Jones (@GJ) Brand Engagement Director, LBi Ltd (re-elected)

*   Howard Scott (@Howard_Scott) Digital Marketing Consultant

*   John Horsley (@johnhorsley) Ace-a-metric

*   Matt Pilgrim (@matt_pilgrim) Digital Marketing Platform Specialist, Microsoft (re-elected)

*   Namuli Katumba (@namkat) Head of Account Management and Service, Ultraspeed

*   Nigel Vaz, Managing Director, SapientNitro

*   Paul Bishop, Managing Director of Splendid

*   Richard Baker (@richlybaked) Founder and Managing Director, Sequence

*   Robert Evans (@robevans_82) Marketing Manager, Sticky Content

*   Sarah Ronald, Managing Director, Bunnyfoot Scotland

*   Tiffany St James (@tiffanystjames) Director, Stimulation Ltd

*   Wyndham Lewis, Head of Business Development, Harvest Digital

We look forward to making the most of their talent in the coming months and years!

Gabriel Stein, Director at Lombard Street Research, will give his take on the current economic environment and on the outlook for 2012. Is more turbulence to be expected? Can monetary or fiscal policy do much to improve the outlook?

Lombard Street Research was among the first to predict the current financial crisis and to understand its causes. With the USA’s credit rating downgraded and the ever deepening and widening crisis in the Eurozone, what else lies on the horizon?

Date: 12 October 2011, 5.30pm to 10pm

Registration: from 5.30pm

Presentation and Networking: 6.00pm to 10.00pm

Venue: Andaz Hotel, Liverpool Street, London EC2M 7QN MAP & DIRECTIONS

Join us on 19th October for a FREE morning seminar led by Mat Morrison, Head of Social Media at Starcom MediaVest Group and intellectual property law specialists Suzy Schmitz and Alison Rea, Kemp Little.

The event will explore the evolution of online brand management, outline some techniques for encouraging brand dissemination and provide examples of the technologies available to monitor its use by the online community.

We will also outline key developments in trade mark law and explain how they interact with brand management and control and then discuss other relevant legal issues including ISP liability for infringing content, management of copyright works in the digital context and the lack of contractual certainty surrounding access to social media platforms.

Registration

To register for your free places
http://www.kemplittle.com/event.html?action=view_event_new&id=2278

Date          19 October 2011
Time         9.00 – 10.30am (registration and breakfast from 8.30am)
Venue      Kemp Little LLP, Cheapside House, 138 Cheapside, London EC2V 6BJ
Map           http://www.kemplittle.com/html/who-we-are/map.html

As a preview of the UK’s premium advertising conference, the Guardian have undertaken interviews with key speakers ahead of their talks at the Changing Advertising Summit.

Mark Read, CEO, WPP Digital presents a strategic outlook of the events this year and looks at WPP’s predictions for the future. 

Richard Ayers, head of digital at Manchester City FC talks about matching the club’s footballing ambitions in digital.

Justine Roberts, head of the influential online community Mumsnet, shares her thoughts on the changing relationship between consumers and brands brought about by the digital age.

And finally, Matt Walsh, executive experience director at CP+B discusses the ever growing understanding of digital engagement and the marriage between online and offline media.

Right now if you book with a colleague you’ll get 30% off, so don’t miss out – register your place at guardian.co.uk/advertisingsummit.

The BIMA Executive is a voluntary position that meets formally on a monthly basis. Each Member of the Executive participates in a variety of different working groups including around events, education, member benefits, standards and the BIMA Awards.

How do I apply?

Download the attachment here and send it to agm@bima.co.uk before 30 September. Your company needs to belong to BIMA for you to be eligible. We can process new membership requests quickly if you join online here or email henrycarroll@bima.co.uk. If you have any questions please contact us and we’ll help walk you through the process.

What happens next?

Nominations will be voted upon by the membership at the BIMA Annual General Meeting, which is taking place at 6:30pm on Thursday 6 October in the offices of LBi London, Atlantis Building, Truman Brewery, 146 Brick Lane, London E1 6RU.

If you are standing for election you’ll need to attend this event and be ready to introduce yourself to the meeting and outline what expertise you believe you can bring to the committee.

The order of events for the night is as follows:

• 6:30pm AGM opens (BIMA members only)
• 6:40pm Welcome by Justin Cooke, BIMA Chair, followed by business of the AGM
• 7:30pm Doors open to non-members for the unveiling of the BIMA Awards 2011 nominees, wine, nibbles and our star speaker – Nick Jones, Head of Digital for the Prime Minister’s Office and Cabinet Office

There will be wine, nibbles and networking opportunities galore, as the great and the good of digital gather to hear whether they’ve made it onto the shortlist for a BIMA this year.

LBi London is the venue and doors open at 7:30pm. More information is available here and please RSVP to bridgetbeale@bima.co.uk if you would like to come along. It’s going to be a good night!

BIMA members should attend from 6:30pm for the AGM – if you haven’t received your papers contact agm@bima.co.uk and remember that nominations for the Executive are open until Friday 30 September.

Hello again Taverners

It feels like a long time ago when we ran our last evening – all about gamification. Hopefully now, the holiday season has come to an end, the kids are back at school and we can get back to the business of having a few beers together and working out how to do more for – or with – our brands and the people who use them, buy them and interact with them.

The next event is on Thursday October the 13^th 6:30 for a 7pm start and I’m hoping the the theme will inspire you to join us. The event takes place at The Brickhouse, Brick Lane in central/east London

Social Media is the love child of pervasive technologies and the internet and our human desires to connect, share, be a part of a tribe and stand out. Many of us seemingly spend almost impossible (and improbable) amounts of time ‘out there’. There’s been much said recently about software like Twitter and Facebook – not least because of the riots that flamed across the UK. These aside, is social media really a gift to brands and if so, will it keep on giving?

Join me and special quests as we all go on a grail quest to uncover the real return on investment in social and how to capitalise on it. Park your Facebook likes at the door and hear how other brands have learnt to maximise the potential of both earned and owned social spaces. We may even discover how to do more than simply build brand awareness or improve customer experience – can you make real money ‘out there’? Once again, I’ll ensure that we have expert speakers but that we will also have a conversation around the theme – after all, the tavern is always meant to be a dialogue.

Given the popularity of the last event and how that worked, we will cap the invites at 200. So don’t miss out, say yes today by emailing michelle@thefantastictavern.co.uk, I’ll bring the beers.

If you’d like to co-sponsor the event or feel you’d like to contribute to the content, please let me know (matthew.bagwell@emc.com) . The more (of either) the merrier.

Unveiling the panel, Chris said: “We’re totally blown away by the team of judges we’ve put together for the awards this year – it resembles a who’s who list of the digital hard-core! You’re going to have to be at the very top of your game if you’re going to win a BIMA this year.”

Sponsorship opportunities still exist and if you’re interested in getting your brand in front of 1000+ of the UK’s brightest digital stars, in creative and engaging ways – contact henrycarroll@bima.co.uk or phone 020 7843 6797.

Our media partners include Figaro Digital, C21 Media, .Net Magazine, The Drum, Communicate Magazine, Chinwag and Utalk Marketing – with a combined reach of over 400,000 digital media professionals across Britain. On top of this, we’re planning one hell of a party and promising the most interactive awards ceremony ever!

To help, we’ve created a short video. Hear tips from multi-award winning agencies Saint, Fortune Cookie and LBi and experienced judges Mike Nutley (interactive media consultant), Paul Kemp-Robertson (editorial director of Contagious magazine) and Andy McCormick (editor of Revolution and deputy editor of Marketing magazine).

Follow their advice and there’s a good chance we’ll be handing you a BIMA on 10 November at Fabric nightclub, in front of the great and the good of digital!

There’s no way you could have missed the latest news stories, groups of youths within the communities of England have been causing unrest in many major cities, causing criminal damage, burning down buildings seemingly indiscriminately and looting from all manner of businesses.

It’s said that one of the reasons the riots have been so easy to organise and instigate is because participants have easy access to a variety of social networking platforms, making it increasingly easy to spread the word and collect a following of rioters and looters.

Two of the platforms said to have played a role in developing these scenes are popular micro-blogging website Twitter, and RIM (Blackberry’s) instant messaging service BBM. Facebook has also played a role in the riots with ‘campaigns’ being created to encourage more people to get involved.

Twitter

Police are now turning to the platform which has been used as a medium to instigate recent events, by using similar methods to catch the culprits. The Met used Twitter to announce the release of pictures of individuals involved in the rioting and has also been tweeting other policing developments around the riots to keep the community updated.

So how could the government look to restrict Twitter users? A highly controversial technique used in Eqypt during riots against government corruption, was to completely block all users from within Egypt from using Twitter. This would be a way to quickly cripple the way in which users have organised and publicise recent events, but there could also be a backlash from businesses and the general public which depend on the website to operate. It would have also hampered the clean-up operation which many affected communities are participating and organising via social networks. Why should the whole country go without something for the sake of a few criminals?

The Metropolitan Police deputy assistant commissioner, Steve Kavanagh has claimed that users of these platforms, who try to provoke violence, could be arrested. However, Freddie Benjamin, a research manager at Mobile Youth believes that while many users may be inciting such actions, very small proportions are involved in the events.

This could mean a range of innocent parties being arrested even if they have no involvement in the disturbance, and the severity and intent of a tweet is down to everyone’s personal perception of it, as tweeters may claim they were joking or being sarcastic about events. We don’t want to create a situation where people are terrified that they will get arrested for making a joke!

Blackberry Messenger

BBM has been the most commonly used tool in organising meet-ups of large groups to cause chaos all over the country. Its popularity appears to be down to the fact that it’s a private, encrypted social network which still has the capability of reaching many Blackberry users. The Blackberry appears to be the most popular handset among these youths and it has enabled rioters to quickly exchange information and contact details such as unique PIN codes which allows fellow Blackberry users to contact them.

Research In Motion (RIM) the makers of the Blackberry have stated they will co-operate with the police and the home office in any way they can, so that any guilty parties can be caught and arrested. However, this will inevitably prompt privacy issues with Blackberry users and could have a detrimental effect on their reputation if users feel private messages are no longer private.

Social Good

It should also be noted that in these chaotic times, social media has not just been used to instigate and incite violence. As mentioned earlier, social media has also been used for the good of society with residents of the affected areas using social networking websites to organise the clean-up of their demolished communities, through the hashtag #riotcleanup.

On top of that, Facebook groups have been created with members declaring their backing and support for the police forces who are challenged with restoring order in the UK, and the metropolitan police have also used FlickR and TumblR as a way of exposing and identifying some of the criminals involved in the UK riots through CCTV footage.

Misuse of Twitter

It appears that social media, and in particular Twitter, will always be involved in major news stories. Recently a number of high profile footballers have been fined by either the Football Association (The F.A) or their clubs for misuse of the social networking website, with one team threatening legal action upon their players if they criticise their club via the social network.

In June, a drugs trial costing £6million in Manchester fell through because one of the Jurors contacted a defendant via Facebook, which inevitably led to the Juror facing jail time. Jurors are strictly prohibited from using the Internet in any way shape or form when deciding on the outcome of a court case.

This goes to show the influence social media has on our society, and how we can never underestimate the power of it. Personal issues, political views or work matters should be carefully considered before putting them online for the world to see, because once you have posted it, there’s probably no going back on your words.

Although these new channels of communication have been extensively used throughout the riots for all the wrong reasons, as well as the right ones, we can’t place the blame squarely on them. Wouldn’t these people have found a way to communicate with each other in some way shape or form? There was no Twitter or BBM during the events of 1985, yet rioting still took place.

The issues are much deeper than that. Perhaps these youths feel like the consequences aren’t strong enough? Or maybe they just don’t have a purpose in life outside of making the lives of others a misery? Either way we should look to the root of the problems we face in society, not simply point our fingers at the nearest thing we can find to blame.

Alongside the Coalition for a Digital Economy (Coadec), BCS—The Chartered Institute for IT and TechHub, BIMA believes that the Review, which was published by Professor Ian Hargreaves in May, represents a milestone for the UK digital economy. It recognises—as many digital businesses and entrepreneurs have known for a long time—that the nation’s intellectual property laws, and in particular copyright law, must adapt to change.

Today the Government came down firmly in support of the Review and committed to implement its recommendations as soon as practicable. The undersigned organisations welcome in particular the Government’s commitment to:

Expand the range of copyright exceptions to include private copying (format-shifting), library archiving, non-commercial research and parody, and ensure that the exceptions cannot be overridden by contract. These exceptions will both bring the law into line with practice and permit wider uses of copyrighted materials without undermining the purpose of copyright.

Pursue at EU level an exception for text- and data-mining for commercial research, including especially medical and scientific research. Opening text- and data-mining to the widest range of innovative thinkers will be one of the most effective tools in promoting scientific progress in the 21st century and is sure to lead to many vital medical and scientific discoveries.

Create an orphan works scheme, and pursue extended collective licensing proposals. Too much of what society has created is locked away because its creators cannot be found, and these schemes have the potential to open up important works for public consumption.

Allocate copyright enforcement resources to the most serious problems, including especially organised criminal activities. This commitment implicitly acknowledges that there is a difference between the incidental and inadvertent forms of copyright infringement that are realities of Internet use and do little harm to creators, on the one hand, and the more malicious, widespread behaviour that actually undermines the incentives copyright is intended to create, on the other.

Give the Intellectual Property Office (IPO) expanded resources and powers, in particular to issue copyright opinions. The pace of technological change means that future-proofing copyright law is essential, and the IPO is in the best position to monitor developments and bring forward modifications as needed.

Assist with the creation of a Digital Copyright Exchange, and in particular ensure that rights holders are incentivised to participate in it. The success of a DCE will depend on having near-universal participation, and while compulsory participation would not comply with international law, a strong system of incentives will give the DCE a chance of being the revolutionary tool it is intended to be.

Jeff Lynn, Chairman of Coadec, said: Those of us who believe that the future of Britain’s economy depends largely on the digital innovations occurring among the Silicon Roundabout community and throughout the country are very happy with the Government’s response to the Hargreaves recommendations. We applaud strongly the commitment to making these pivotally important changes a reality, and we look forward to working with the Government on the detail of each of the forthcoming proposals and consultations.

Propel’s data, taken from the first half of 2011, showed that the average digital salary level increased on H2 2010 levels by 3.8%.

This growth continues a trend that has been in evidence since Propel’s first Digital Salary Survey was released in summer 2010.

Average salaries in User Experience & Information Architecture were the highest surveyed, demonstrating continued demand in that space for experienced talent.  Average salaries in mobile were also amongst the highest as brands and agencies rapidly increase their activities in this area.

Propel London’s Digital Salary Survey is compiled from data taken directly from prospective employers in the digital space.  This unique perspective gives insight into employer value perception and demand for talent in the myriad specialist areas of the digital space.

The findings of the survey indicate continued demand across digital for talent, at all levels of seniority.

“Whenever we speak to businesses in the digital space, they all share a common challenge – the attraction and retention of talent.  In fact, we think that talent is the single biggest challenge that the digital industry collectively faces” says Phil Haslehurst, Marketing Manager.

“The future of the digital industry is full of virtually limitless potential for success – as professionals, as businesses, and as a whole sector.  The key to unlocking that potential is to build a workforce that is highly skilled, commercially viable, and above all else satisfied and genuinely passionate about the digital space.  Understanding the salary landscape is one significant part of that process, and one we hope is helped by this survey.”

About the Digital Salary Survey

Propel London has produced a comprehensive salary survey bi-annually since H1 2010.  Taking data from vacancies registered with Propel in a six month period, the salary survey offers a unique insight into employer value perception and demand for talent in the sector.

No other data is used – Propel London doesn’t survey individual professionals in the digital sector, adjust the statistics to reflect consultant’s opinions, or aggregate salary data from third party sources.

About Propel London Ltd

Since 2001 Propel London has helped the digital industry to grow by providing a specialised recruitment service to job-hunters and businesses alike.

In this fast-growing sector it’s all too easy for recruiters to make big promises and then fail to deliver.  Propel London does things differently.

Our consultants are real human beings who love the digital industry and are passionate about contributing to its growth.  They’re proud to work with some of the biggest and best known businesses in the space.

Propel London is the UK’s largest independent digital recruitment business.  We work with digital pureplays, brands, creative and media agencies, and networks – helping them to identify and recruit the best talent available.

For more information

Phil Haslehurst, Marketing Manager
0207 004 0582
phil@propellondon.com

Emma McNamara, Operations Director
0207 440 0580
emma@propellondon.com

Matt Atkinson – The importance of the 2 Cs – Collaboration and Content

Key industry insights from the event included:

• * The massive shift in marketing globally from paid to owned and earned media. Marketing success comes from all three working together.
• * Content is the new marketing paradigm.
• * Content in and of itself won’t lead to marketing success – it’s how you leverage content across different formats and devices.
• * There is a trend away from campaign-based marketing to continuous engagement. Brands and agencies must look for ways of creating recurring engagement for the always-connected consumer.

Dominic followed Matt’s session with a walk-through of the platform’s capabilities and impressed the room with a client case study that resulted in over 70% click through rates and dwell times of over 6 minutes. He talked about the transition from paid to owned and earned media, saying: “If a brand has a subscription or email database they’re on their way to creating an owned media channel. If the content is good it will then become earned – and it does, as we can track the referrals.”

Dominic Duffy – Walkthrough of the Ceros platform

Ceros CEO Paul Fifield spoke last and dropped a hint that they will be launching a Facebook social magazine app in Quarter 4. The Ceros team also announced their special offer for BIMA members – a complimentary showcase issue, worth £2000, so that you can start building personalised, interactive, magazine-like experiences on behalf of your clients and go live with an issue. All of which leads to retained revenue.

Paul Fifield Ceros CEO, discusses Ceros at BIMA event

BIMA membership has never looked so good! Contact us today on henry.carroll@bima.co.uk to talk about the other great benefits of joining BIMA or to find out how to take up the Ceros offer if you’re already in the club.

Wednesday 3 August 2011 18:30 – 20:30 at Bridge House, MediaCityUK, Salford Quays.

Deadline for applications is Wednesday 27 July 2011.

Please note that places are limited and you have to send your CV to be considered for this event. You will be contacted with the outcome by 5pm Friday 29 July.