Melania Trump’s name is currently at the center of two massive legal battles, neither of which directly accuse the former First Lady of criminal wrongdoing, but both of which put her and the Trump administration in a challenging public spotlight.

The most significant action is a federal class-action lawsuit filed by investors against several crypto entrepreneurs over the catastrophic collapse of the $Melania memecoin, a digital token she promoted earlier this year.

The $Melania Memecoin Lawsuit

The $Melania memecoin was launched in January, just before Donald Trump’s second term inauguration, and was heavily promoted by Melania herself on social media, urging supporters to buy the token. This endorsement sent the coin’s price to a peak of $13.73. However, in less than three months, its value had crashed to less than 10 cents, wiping out investments.

The lawsuit, which was recently covered by WIRED, targets figures like Benjamin Chow and Hayden Davis, alleging that the investors were misled and manipulated. The complaint claims the entire project was an orchestrated “rug pull” designed to attract buyers and then abruptly sell off holdings for massive profit, leaving everyday investors with near-worthless tokens.

Melania Trump was 'window dressing' in memecoin scam, lawsuit claims
First lady's image exploited 'to sell legitimacy to unsuspecting investors, new legal filing argues pic.twitter.com/oUGC3beJMi

— Simo Saadi (@Simo7809957085) October 22, 2025

It is critical to note that the legal documents explicitly state that Melania Trump is not a direct party to the lawsuit, nor is she accused of scheming. Lawyers contend that “Melania Trump’s team, to the extent it granted any permission, did so without knowledge of the fraud, the insider rigging, or the deceptive launch mechanics.” Instead, the suit alleges the developers used her image and promotion as “window dressing” to lend legitimacy to the scheme.

Understanding the “Rug Pull” Scheme

A rug pull is a form of cryptocurrency fraud where the creators of a project abandon it after driving up the coin’s price, leaving investors with worthless tokens.

The scheme typically works as a pump-and-dump:

1. The Pump: Developers attract a rush of buyers using hype, celebrity association, and misleading claims, rapidly inflating the token’s price.
2. The Dump: Insiders, who hold a large reserve of the tokens, suddenly sell off their entire supply (pulling the rug), flooding the market and causing the token’s value to instantly plummet. This leaves everyday investors with unsellable losses.

The crash of $Melania is made more dramatic by the context of the Trump family’s larger crypto empire. President Trump and his relatives have reportedly pocketed billions in profits from the industry over the past year, with the President’s own $Trump coin becoming a centerpiece for fundraising.

Entanglement in the Jeffrey Epstein Files Controversy

Adding to her legal difficulties, Melania Trump is also facing a separate lawsuit concerning the late sex offender Jeffrey Epstein.

Trump biographer Michael Wolff has reportedly sued Melania for allegedly trying to stifle a “legitimate inquiry” into the Epstein matter. This development puts further pressure on the Trump administration, which has been dealing with the fallout of the delayed public release of the Epstein client list.

With the late Virginia Giuffre’s memoir, Nobody’s Girl, detailing her suffering as an Epstein victim, now released posthumously, public pressure for the full release of the files is at an all-time high. Melania’s name being introduced into the controversy complicates the administration’s ability to manage the intense public outrage surrounding the Epstein files.

Sources

1. The Guardian: Melania Trump’s meme coin architects accused of pump-and-dump fraud in lawsuit.
   • Link to The Guardian article
2. The Independent: Melania Trump used as ‘window dressing’ in memecoin scam that caused millions in losses, lawsuit claims.
   • Link to The Independent article
3. Kaspersky: What Are NFT Rug Pulls? How To Protect Yourself From NFT Fraud? (For the definition of a rug pull scheme).
   • Link to Kaspersky article
4. Fox Business: Melania Trump launches cryptocurrency meme coin after President-elect Trump launches his own (Context on the $Melania launch).
   • Link to Fox Business article

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Here are the 10 entertainment celebrities secretly building crypto portfolios—what they’re buying, how much they’re investing, and the controversies they’ve triggered.

1. Snoop Dogg

Snoop isn’t just rolling blunts—he’s rolling up Ethereum wallets and NFT collections. An early adopter of crypto, Snoop’s pseudonymous identity as “Cozomo de’ Medici” was outed after his million-dollar NFT collection was revealed. He’s reportedly holding over $10 million in various tokens including Bitcoin, Ethereum, and Dogecoin.

Snoop’s NFT drops, including A Journey With the Dogg, sold out within minutes. He also partnered with The Sandbox to create a “Snoopverse,” monetizing fan interaction via land sales and digital merch. In 2025, he came under fire for performing at the Trump Crypto Ball, resulting in a massive social backlash and loss of over 500,000 followers.

2. Lindsay Lohan

Lohan’s crypto journey is as dramatic as her early 2000s tabloid run. She launched an NFT collection in 2021 on Rarible that sold for tens of thousands in ETH. But things turned scandalous when she promoted altcoins like Tron (TRX) and LohanCoin, only to later be charged by the SEC for failing to disclose that she was paid to promote them.

In 2025, she’s made a comeback with an NFT collab with a Metaverse fashion house and claims she’s “here to stay” in the Web3 space. Still, investors burned by her early pump-and-dump promos remain skeptical.

3. Paris Hilton

The self-declared “Queen of the Metaverse” has turned crypto influencer. Paris was one of the earliest celebrities to embrace NFTs, releasing tokenized versions of her art, music, and digital fashion in collaboration with brands like Superplastic and Origin Protocol.

She holds a diversified crypto portfolio including Bitcoin, Ethereum, and Tezos. Paris hosted multiple Metaverse events on Decentraland and continues to promote women-led NFT projects. She faced criticism for promoting the now-defunct EthereumMax (EMAX) token, which dropped over 98% in value—but unlike others, she wasn’t charged.

4. Tom Brady

While known for his quarterback skills, Brady’s also a major Web3 entrepreneur. He co-founded Autograph, an NFT platform that partnered with athletes and celebrities to sell limited-edition collectibles.

He’s admitted to holding Bitcoin and Ethereum, and was one of the top celebrity endorsers of the now-collapsed FTX exchange. Brady was named in a class-action lawsuit, with critics accusing him of misleading fans into risky investments. As of 2025, he’s staying low-profile but still holds a multi-million-dollar crypto wallet tied to Autograph revenues and residuals.

5. Serena Williams

Serena doesn’t tweet about coins—but she moves markets behind the scenes. Through Serena Ventures, she’s invested in major crypto infrastructure including Coinbase, Bitski, and blockchain development platforms.

While she keeps her personal holdings quiet, it’s known that she has exposure to BTC and ETH through her firm’s diversified assets. In 2024, she was named in a class-action lawsuit accusing celebrities of “aggressively hyping volatile crypto startups” without disclosures—but no formal penalties followed. Her position as a power broker in crypto VC remains strong.

6. Billie Eilish

Eilish may not flaunt coins on socials, but her marketing team is all-in on blockchain. Her tours in 2024–25 featured token-gated merch and exclusive blockchain-backed fan experiences. Select concert tickets were minted as NFTs that doubled as access keys to virtual backstage content.

Billie’s quiet, strategic use of crypto in fan engagement models is praised by Web3 analysts. No known controversies, no shady promotions—just calculated branding that makes her a case study in next-gen entertainment monetization.

7. Logic

Rapper Logic made headlines in 2020 for dropping $6 million into Bitcoin during the early bull run. That investment, unshaken by the 2022–23 downturn, has ballooned in value during Bitcoin’s 2025 surge. Logic has stated that crypto gave him “financial clarity.”

His wallet, traced via public records, suggests holdings in BTC, ETH, and Polygon (MATIC). He’s released several NFT-backed music projects and frequently references crypto in interviews. A rare example of a celebrity who invested early, held, and didn’t get sued.

8. Mike Tyson

The boxing icon’s crypto journey began with Bitcoin Direct partnerships and endorsement of Bitcoin ATMs. Tyson also launched his own NFT collection featuring custom artwork and autographed boxing memorabilia.

In 2023, scammers exploited his image in fake Bitcoin ATM promos, leading to widespread warnings—but Tyson himself was not involved in the fraud. In 2025, he continues to support crypto education and is rumored to be holding both BTC and ADA (Cardano).

9. Gwyneth Paltrow

The Goop mogul has always had a taste for the avant-garde. Paltrow served as an advisor for crypto wallet startup Abra, and reportedly made early investments in Ethereum and Bitcoin through private equity channels.

She’s also experimenting with blockchain-based wellness certifications, offering “clean beauty provenance” via smart contracts. Critics have questioned the science behind some of her wellness NFTs—but no legal action has followed. Gwyneth is one of the few who’s using blockchain for brand authentication rather than profit.

10. Reese Witherspoon

Reese stepped into Web3 with a strategic media move—partnering her company Hello Sunshine with the World of Women (WoW) NFT collection to promote women-led digital storytelling. While prices of WoW NFTs dropped over 75% after initial hype, Witherspoon has doubled down on NFT-based IP development.

She hasn’t commented publicly on her personal holdings, but industry insiders confirm she owns ETH and Solana, and is quietly funding Web3 storytelling startups. Her approach is slow-burn, but industry watchers say she’s laying the foundation for Hollywood’s NFT-native future.

Final Takeaway

From flashy NFT drops to low-key VC-backed infrastructure plays, entertainment celebrities are not just playing the crypto game—they’re shaping it. Whether you’re a fan or a skeptic, it’s clear: in 2025, Hollywood has its wallet in the blockchain.

Source Links

1. https://www.coolwallet.io/blogs/blog/celebrities-who-love-cryptocurrency-bitcoin-and-dogecoin

2. https://koinly.io/blog/celebrity-crypto-scams

3. https://www.analyticsinsight.net/cryptocurrency-analytics-insight/top-celebrities-with-cryptocurrency-holdings-in-2024

4. https://www.justluxe.com/community/12-key-celebrity-investors-of-cryptocurrency-and-what-they-c_a_1976364.php

5. https://in.benzinga.com/24/06/39160936/hollywoods-crypto-craze-oprah-mike-tyson-snoop-dogg-billie-eilish-and-others-embrace-digital-assets

6. https://bitcoinsensus.com/learn/beyond-the-spotlight-celebrities-who-invested-in-crypto-and-blockchain

7. https://dcoasia.com/2024/06/02/10-us-celebrities-sued-over-crypto-scandals-leadership-news

8. https://www.cryptostix.com/posts/celebrities-involved-in-crypto

9. https://nypost.com/2025/01/27/business/snoop-dogg-loses-500k-followers-after-performing-at-trump-crypto-ball

10. https://www.latimes.com/entertainment-arts/business/story/2023-03-22/lindsay-lohan-lil-yachty-akon-and-other-celebs-charged-for-boosting-crypto

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