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<channel>
	<title>Biz Crusader</title>
	
	<link>http://bizcrusader.com</link>
	<description>Business as Unusual - Tips and Editorials for Today's Business Climate</description>
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	<feedburner:emailServiceId>BizCrusader</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>Why Do So Many Americans Hate Their Leaders?</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/2_kmGo7gb90/</link>
		<comments>http://bizcrusader.com/2012/02/why-do-so-many-americans-hate-their-leaders/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:44:03 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Leadership]]></category>
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=234</guid>
		<description><![CDATA[&#160; If you pay attention to the national polls this election season, you probably have a pretty good idea of what Americans think of their leaders.  The approval rating for Congress is at an all time low of 11% (Gallup).  And there isn&#8217;t much better news for President Obama or the potential nominee for the [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>If you pay attention to the national polls this election season, you probably have a pretty good idea of what Americans think of their leaders.  The approval rating for Congress is at an all time low of 11% (Gallup).  And there isn&#8217;t much better news for President Obama or the potential nominee for the Republicans.<br />
 <br />
Why is this?  Why is the election theme &#8220;throw the bums out&#8221; or &#8220;change&#8221; the prevalent outcry every time we hold an election?  In essence, why do so many Americans hate their leaders?<br />
 <br />
I don&#8217;t have the million dollar answer but I do have a theory.  As you read this, please keep in mind that I am not generalizing all our leaders.  There are certainly good ones in the crowd.<br />
 <br />
We lack leaders who hold fast and true to the theory that the best leaders throughout history have led by example.  It is the countless statements and acts of hypocrisy that we are most tired of.  These Harvard and Yale graduates aren&#8217;t getting it.  Don&#8217;t give a speech about the common people at a small diner in Ohio and be filmed a week or two later vacationing at Martha&#8217;s Vineyard.  Don&#8217;t tell us you understand the plight of small businesses when you&#8217;ve never employed anyone other than an illegal immigrant as your nanny or gardener.  Don&#8217;t lecture us about the fears of inflation when you don&#8217;t know what a grocery checkout scanner looks like.  And don&#8217;t lecture us about the value of public education as you send your own kids to the best and most expensive private schools in the country.  And finally, don&#8217;t speak of higher taxes for individuals when major corporations pay little to no corporate income taxes due to capital cronyism and taxpayer bailouts.<br />
 <br />
What about family values?  Don&#8217;t get me started on that.</p>
<p>&nbsp;</p>
<p>Many don&#8217;t know this fact but George Washington first entered into the minds of Americans as a young Colonel fighting for the Virginian army.  At the time, he was actually fighting with the British against the French and the Indians.  Ironically, it was during a devastating defeat in Pennsylvania where he became an instant folk hero and subject of many fireside chats.  This did not happen because he touted his accomplishments or because he had publicists spin the outcome.  On the contrary, it was because his soldiers witnessed first-hand what this man did to lead in the worst of conditions.  During the battle, his own men and the men he was fighting witnessed in awe as two horses were shot and killed underneath him and as he continually charged forward while his own men and the British were running from the fury of the French and the ruthless Indians.  And later that night when the battle had ended in defeat, his men witnessed the young Washington as he inspected his coat and hat in silence, only to find two bullet holes in his coat and another in his hat.  Supposedly as the story goes, one of his soldiers said to him &#8220;Who are you?&#8221; knowing full well the Colonel&#8217;s name.</p>
<p>&nbsp;</p>
<p>In a land of over 300 million people, there must be more George Washingtons amongst us.</p>
<p>&nbsp;</p>
<p>Americans don&#8217;t want to hate.  On the contrary, they want to be inspired and led by example during the worst of times.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<img src="http://feeds.feedburner.com/~r/BizCrusader/~4/2_kmGo7gb90" height="1" width="1"/>]]></content:encoded>
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		<title>Top 10 Tips To Avoid A Valentine’s Day Disaster – Advice For Men… From Women</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/oaSVjnmp0a0/</link>
		<comments>http://bizcrusader.com/2012/02/top-10-tips-to-avoid-a-valentines-day-disaster-advice-for-men-from-women/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 16:15:17 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Humor]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=245</guid>
		<description><![CDATA[  A little Valentine&#8217;s Day humor for everyone.  See if you can relate to any of her numbers. The video was produced for one of our agency clients. If you can&#8217;t see the video in your email feed, here is the direct YouTube link. Enjoy! http://youtu.be/gC5bac9HMqs &#160;]]></description>
			<content:encoded><![CDATA[<p> <br />
A little Valentine&#8217;s Day humor for everyone.  See if you can relate to any of her numbers.<br />
<em></em><br />
The video was produced for one of our agency clients.<br />
<em></em><br />
If you can&#8217;t see the video in your email feed, here is the direct YouTube link.  Enjoy!<br />
<em></em><br />
<a href="http://youtu.be/gC5bac9HMqs">http://youtu.be/gC5bac9HMqs</a><br />
<em></em><br />
<em></em><br />
<iframe width="480" height="360" src="http://www.youtube.com/embed/gC5bac9HMqs?rel=0" frameborder="0" allowfullscreen></iframe><br />
<em></em><br />
<em></em></p>
<p>&nbsp;</p>
<img src="http://feeds.feedburner.com/~r/BizCrusader/~4/oaSVjnmp0a0" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://bizcrusader.com/2012/02/top-10-tips-to-avoid-a-valentines-day-disaster-advice-for-men-from-women/</feedburner:origLink></item><item>
		<title>Embracing Change After 244 Years</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/owmtATKZDDs/</link>
		<comments>http://bizcrusader.com/2012/03/embracing-change-after-244-years/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 15:28:42 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Headlines]]></category>
		<category><![CDATA[Business World]]></category>
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=257</guid>
		<description><![CDATA[    Encyclopedia Britannica announced today that they will no longer publish the printed edition.   About a month ago, my Mother asked me &#8220;What should I do with the encyclopedia set?  Should I send them to you so your kids can use it?&#8221;   The books were precious to her because she had purchased [...]]]></description>
			<content:encoded><![CDATA[<div> </div>
<div> </div>
<div>Encyclopedia Britannica announced today that they will no longer publish the printed edition.</div>
<div> </div>
<div>About a month ago, my Mother asked me &#8220;What should I do with the encyclopedia set?  Should I send them to you so your kids can use it?&#8221;</div>
<div> </div>
<div>The books were precious to her because she had purchased them for me when I was in high school.  It was quite an investment at the time.</div>
<div> </div>
<div>I recall answering &#8220;No, that&#8217;s okay.  Just leave them there.  My kids will never use them.&#8221;</div>
<div> </div>
<div>First published in 1768, the title of their early advertisements read &#8220;All Questions Answered.&#8221;</div>
<div> </div>
<div>Where do we go to get all questions answered today?</div>
<div> </div>
<div>Change is not coming.  It&#8217;s already here.</div>
<div> </div>
<div> </div>
<img src="http://feeds.feedburner.com/~r/BizCrusader/~4/owmtATKZDDs" height="1" width="1"/>]]></content:encoded>
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		<title>The Great Shaving Rip-Off — HORROR IN THE AISLES</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/YyN08CWwsqA/</link>
		<comments>http://bizcrusader.com/2012/04/the-great-shaving-rip-off-horror-in-the-aisles/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 00:11:50 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Humor]]></category>
		<category><![CDATA[Business Marketing: Viral]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=265</guid>
		<description><![CDATA[I have to share this with my readers.  This video was shot for one of my clients.  Total budget?  It was about $25 including Starbucks and the googly eyes.  The questionable acting shown on the video are my fellow team members.  Enjoy! &#160; &#160;]]></description>
			<content:encoded><![CDATA[<p>I have to share this with my readers.  This video was shot for one of my clients.  Total budget?  It was about $25 including Starbucks and the googly eyes.  The questionable acting shown on the video are my fellow team members.  Enjoy!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/j64HjuHX-xc?rel=0" frameborder="0" allowfullscreen></iframe></p>
<img src="http://feeds.feedburner.com/~r/BizCrusader/~4/YyN08CWwsqA" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://bizcrusader.com/2012/04/the-great-shaving-rip-off-horror-in-the-aisles/</feedburner:origLink></item><item>
		<title>Rachel Beckwith’s Mom Visits Ethiopia.</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/Pb6QJ63VE5I/</link>
		<comments>http://bizcrusader.com/2012/07/rachel-beckwiths-mom-visits-ethiopia/#comments</comments>
		<pubDate>Thu, 26 Jul 2012 02:19:20 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Inspiration]]></category>
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=273</guid>
		<description><![CDATA[This one is worth sharing.  A remarkable child reminds us all what&#8217;s important.  Enjoy. &#160; On July 23, 2011, nine-year-old Rachel Beckwith was killed in a tragic car accident on highway I-90 near Seattle, Washington. After her death, thousands of people all around the world started donating to her mycharity: water fundraising page, and over the [...]]]></description>
			<content:encoded><![CDATA[<p>This one is worth sharing.  A remarkable child reminds us all what&#8217;s important.  Enjoy.</p>
<p>&nbsp;</p>
<blockquote><p>On July 23, 2011, nine-year-old Rachel Beckwith was killed in a tragic car accident on highway I-90 near Seattle, Washington. After her death, thousands of people all around the world started donating to her mycharity: water fundraising page, and over the course of a month, raised over $1.2 million in Rachel’s honor. That money is now helping 60,000 people get access to clean water.</p>
<p>&nbsp;</p>
<p>It&#8217;s been exactly a year since the accident. In honor of the anniversary, Rachel’s mom, Samantha, and her grandparents, Richard and Roseanne, visit Ethiopia with charity: water and meet some of the people Rachel helped. We’ve documented the entire day on video so we can share it with all of you.</p></blockquote>
<p>&nbsp;</p>
<p><iframe src="http://player.vimeo.com/video/46300983" frameborder="0" width="500" height="281"></iframe></p>
<p><a href="http://vimeo.com/46300983">Rachel Beckwith&#8217;s Mom Visits Ethiopia.</a> from <a href="http://vimeo.com/charitywater">charity: water</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<img src="http://feeds.feedburner.com/~r/BizCrusader/~4/Pb6QJ63VE5I" height="1" width="1"/>]]></content:encoded>
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		<title>What is required to get to the next level?</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/GFS0g1FIKGg/</link>
		<comments>http://bizcrusader.com/2012/11/what-is-required-to-get-to-the-next-level/#comments</comments>
		<pubDate>Fri, 02 Nov 2012 17:58:51 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Business Marketing: Strategy]]></category>
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=283</guid>
		<description><![CDATA[Getting to the &#8220;next level&#8221; requires change.  We all profess to know this and often seek someone or something that will help us acquire change. When change is finally before us and when we are called upon to embrace it, most of us hesitate. Why?  It&#8217;s because change is not comfortable nor is it familiar. [...]]]></description>
			<content:encoded><![CDATA[<p><em></em><br />
Getting to the &#8220;next level&#8221; requires change.  We all profess to know this and often seek someone or something that will help us acquire change.<br />
<em></em><br />
When change is finally before us and when we are called upon to embrace it, most of us hesitate.<br />
<em></em><br />
Why?  It&#8217;s because change is not comfortable nor is it familiar.  It can be risky and in some cases even dangerous.<br />
<em></em><br />
On the flip side, it can also be rewarding and pay huge dividends&#8211;financial and otherwise.<br />
<em></em><br />
Instead of fearing change, we must fear the status quo and the plateau we&#8217;ve found ourselves dwelling on.<br />
<em></em><br />
The next level is calling on you to act.  Remember, change cannot happen without change.<br />
<em></em><br />
<em></em></p>
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		<title>The Customer Service Business Lesson From Empty Booths</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/2uf-NUYNqb4/</link>
		<comments>http://bizcrusader.com/2012/11/the-customer-service-business-lesson-from-empty-booths/#comments</comments>
		<pubDate>Sat, 03 Nov 2012 16:32:24 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Blunders]]></category>
		<category><![CDATA[Business Customer Service]]></category>
		<category><![CDATA[Business Inspiration]]></category>
		<category><![CDATA[Business Operations]]></category>
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=292</guid>
		<description><![CDATA[Recently, I took my family of four to a popular neighborhood restaurant. The place was about half full. The host/waiter escorted us to a small corner table. I asked if we can sit at one of the empty larger booths. The waiter asked the manager who promptly said no. The manager went on to explain [...]]]></description>
			<content:encoded><![CDATA[<p><em></em><br />
Recently, I took my family of four to a popular neighborhood restaurant.<br />
<em></em><br />
The place was about half full.  The host/waiter escorted us to a small corner table.  I asked if we can sit at one of the empty larger booths.<br />
<em></em><br />
The waiter asked the manager who promptly said no.  The manager went on to explain that the booths were only for larger parties.  Normally, I would engage at this point but I was so tired after a long day, we just accepted the small table.<br />
<em></em><br />
Our dinner experience lasted for about an hour and a half.<br />
<em></em><br />
And&#8230; giving me cause to write this piece, the booth we wanted to sit at was empty the entire time.  I guess the phantom customers never arrived.  The nonexistent customers were of higher value to the manager than us paying customers.<br />
<em></em><br />
I would like to think that this scenario is not familiar to you and that something like this has never happened to you.  Unfortunately, I know that&#8217;s not true.<br />
<em></em><br />
In business, it&#8217;s important to take care of the customers you have instead of the phantom customers you are expecting.<br />
<em></em><br />
Fleeting are the customers who are mistreated by you and courted by your competitors.<br />
<em></em><br />
<em></em></p>
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		<title>Jobs, Gates, Bezos, Walton, Zuckerberg… Sensible and Pragmatic?</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/8nbeQEKPOS8/</link>
		<comments>http://bizcrusader.com/2012/11/jobs-gates-bezos-walton-zuckerberg-sensible-and-pragmatic/#comments</comments>
		<pubDate>Sun, 04 Nov 2012 17:48:58 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Inspiration]]></category>
		<category><![CDATA[Business Leadership]]></category>
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=297</guid>
		<description><![CDATA[All businesses are started with a sense of optimism defined by projections and what could happen. In essence, we all made decisions on what we could build or make. There were no guarantees. I don&#8217;t know of any successful businesses that were started based on what it costs. Why then do we make the big [...]]]></description>
			<content:encoded><![CDATA[<p><em></em><br />
All businesses are started with a sense of optimism defined by projections and what could happen.  In essence, we all made decisions on what we could build or make.  There were no guarantees.<br />
<em></em><br />
I don&#8217;t know of any successful businesses that were started based on what it costs.<br />
<em></em><br />
Why then do we make the big business decisions based on what it costs instead of what it could bring?<br />
<em></em><br />
Sensible pragmatism is not the same thing as entrepreneurial optimism.<br />
<em></em><br />
<em></em></p>
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		<title>Biz Crusader… Gangnam Style!</title>
		<link>http://feedproxy.google.com/~r/BizCrusader/~3/vVaCNKVG9ls/</link>
		<comments>http://bizcrusader.com/2012/11/biz-crusader-gangnam-style/#comments</comments>
		<pubDate>Fri, 09 Nov 2012 17:26:18 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Headlines]]></category>
		<category><![CDATA[Business Humor]]></category>
		<category><![CDATA[Business Marketing: Viral]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=300</guid>
		<description><![CDATA[679,620,147 views by 11/9/12 and counting.  Is there anyone out there who hasn&#8217;t seen this video?  Plenty of marketers are trying to over analyze this video and I won&#8217;t be one of them. With this many views, it&#8217;s definitely worth noting.  ASU students are partying to it.  Oregon marching band dedicated a segment to it [...]]]></description>
			<content:encoded><![CDATA[<p><em></em><br />
679,620,147 views by 11/9/12 and counting.  Is there anyone out there who hasn&#8217;t seen this video?  Plenty of marketers are trying to over analyze this video and I won&#8217;t be one of them.<br />
<em></em><br />
With this many views, it&#8217;s definitely worth noting.  <a href="http://youtu.be/hr3HTkkpvtU" target="_blank">ASU students</a> are partying to it.  <a href="http://youtu.be/gfzCkatPlU0" target="_blank">Oregon marching band</a> dedicated a segment to it at half time.  It has been featured on hundreds if not thousands of <a href="http://youtu.be/tigG4j-7b4o" target="_blank">TV shows</a> around the <a href="http://youtu.be/-sjLW7U-U2A" target="_blank">world</a>.  And&#8230; this is not to mention the countless <a href="http://youtu.be/xhHufV9g4k4" target="_blank">parodies</a> on YouTube.<br />
<em></em><br />
The kicker?  My 6 year kid and his friends love it and recently performed their version at a birthday party.<br />
<em></em><br />
Could it be that humor, singing and dancing can bring the world together?  Too deep?<br />
<em></em><br />
It&#8217;s GANGNAM STYLE.  Enjoy and TGIF!  (Follow the links in this post&#8230; it will make your day.)<br />
<em></em><br />
<em></em><br />
<iframe src="http://www.youtube.com/embed/9bZkp7q19f0?rel=0" frameborder="0" width="560" height="315"></iframe><br />
<em></em><br />
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		<title>Do you practice CCR?</title>
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		<pubDate>Sat, 10 Nov 2012 17:22:02 +0000</pubDate>
		<dc:creator>John Park</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Business Marketing: Brand]]></category>
		<category><![CDATA[Business Marketing: Formulas]]></category>

		<guid isPermaLink="false">http://bizcrusader.com/?p=316</guid>
		<description><![CDATA[CCR are the core basics of branding anything. CLARIFICATION: Clarify your business position, goals, core values, products, services, competitive advantages and target demographics. CONSISTENCY: Be consistent with all your messaging, imagery and other front line marketing engagements. REPETITION: Be seen and heard with the SAME over-and-over again. Subscribe to Biz Crusader by Email]]></description>
			<content:encoded><![CDATA[<p><em></em><br />
CCR are the core basics of branding anything.<br />
<em></em><br />
CLARIFICATION: Clarify your business position, goals, core values, products, services, competitive advantages and target demographics.<br />
<em></em><br />
CONSISTENCY: Be consistent with all your messaging, imagery and other front line marketing engagements.<br />
<em></em><br />
REPETITION: Be seen and heard with the SAME over-and-over again.<br />
<em></em><br />
<em></em><br />
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