I recently had the opportunity to talk with Brian Kitson the Marketing Manager of Kildare Village about their integrated marketing plan.

Kildare Village (opened in 2006) is home to over 55 designer outlet boutiques (Bally, Anya Hindmarch, Polo, Karen Millen, Reiss, Coast, Molton Brown, Clarks, All Saints, Designers Guild, Cath Kidson, Le Creuset, Kenneth Turner, Starbucks, L’Officina by Dunne & Crescenzi) offering previous seasons collections at prices reduced by up to 60% all year round.

You can listen to the podcast here – it’s the first of a new podcast series I am producing bringing you conversations about inbound marketing and social media communications.

00:00:00.0     An introduction to Kildare Village
00:04:03.8     The types of customers that come to Kildare Village
00:06:23.7     What is the shopping experience like?
00:09:01.5     Trends in retail in the current economy
00:10:34.1     The Kildare Village marketing programme
00:16:39.1     How Kildare Village is using social media
00:19:07.9     Tips for building a community on Facebook
00:22:15.1     Benefiting from customer feedback
00:24:34.2     Integrating marketing online and offline
00:30:29.0     Tracking and measuring the effectiveness of your marketing
00:35:07.2     Recent and current promotions
00:47:50.6     Key learnings and insights from the first four years
00:53:36.5     Show ends

Find Kildare Village on Twitter

Find Kildare Village on Facebook

BGP #001: Behind the scenes of Kildare Village and their integrated marketing plan is an article post from: Biz Growth News. Remember to join our Facebook Page to access 5 marketing tutorials.

Following on from the last article about collaborating with competitors through hosting events, here are two ways I have benefited directly from collaborating with competitors – not just the profile and co-branding on the platform or the receipt of the speaking fee or a split of the income for the event or workshop.

I have collaborated in many live and virtual events not just free lead generating events but paid for events and workshops.

Even if the event has not been part of a strategic ongoing relationship, I’ve also achieved the following:

1. Built my ezine subscriber list – In this case you advise subscribers to your mailing list and data base  about the event that by subscribing, they are also going to receive information from the event organisers – this means that on registration people know they will be added to more than one mailing list, (I do recommend that you overtly say in your online copy that they unsubscribe at any time). By partnering wih others you can build your valuable asset of your ezine subscriber list.

2. Benefited from a referral fee – If you want to share in a referral fee for people registering through you, I use a shopping cart service that manages my data base and allows me to implement an affiliate or referral programme. This means that all of the speakers at the even are provided with a specific registration code which automatically tracks registrations through their link. A a result, sales can be directly attributed and a referral fee can be calculated. Of course you could also use this approach not just for the speakers but offer it to trusted people in your network who you know will be able to help you promote your event.

I know that my best ever work has been when I’ve collaborated with others.

I also know that other people speaking about my business through word of mouth or word of mouse has helped me attract more clients that I probably could have done on my own.

So rather than worrying about the competition, which of your competitors do you think your audience would like to hear speak or present along side you?

What kind of event could you orchestrate – online or offline?

How could this approach help you attract more clients in recessionary times?

ADDITIONAL RESOURCES

Here is the shopping cart programme, Easy Web Cart that I use to automate my website, manage my ezine and subscriber lists and manage referal programmes – please note this is my affiliate link so if you don’t like affiliate or referral programmes, don’t click!

Collaboration With Events – Part 2 is an article post from: Biz Growth News. Remember to join our Facebook Page to access 5 marketing tutorials.

BIZ GROWTH PODCAST #002 : APRIL 9, 2008 
MARKETING TO BABY BOOMERS PART 2 – ENGAGING THROUGH SOCIAL MEDIA

In this second edition of the Biz Growth Podcast we continue our conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.

We continue our conversation about marketing to baby boomers, but this time explore how baby boomers engage with social media and what that means if you want to connect with baby boomers through social media platforms.

If you missed part 1 of Marketing To Baby Boomers on the Biz Growth Podcast, you can access it here.

HOW TO LISTEN TO THE BIZ GROWTH PODCAST 

I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.

In the meantime, you can also access the Biz Growth Podcast by either clicking on the play button - the audio will stream direct – or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.

BIZ GROWTH PODCAST SHOW NOTES

00:00   Introduction: The internet and how Baby Boomers engage in social networking and social media
04:00   How Baby boomers engage with the internet and social media versus the Millenial Generation and Generation X
06:55    How to market to Baby Boomers and embrace the use of social media marketing
09:34    The 7 C’s for effective social media marketing to Baby Boomers
15:06    What we need to consider when marketing and engaging with Baby Boomers using social media
17:17     Resources for further information on marketing and social media marketing to connect with the Baby Boomer generation
20:39   The key to marketing to and connecting with Baby Boomers
25:00   Show end

ADDITIONAL RESOURCES

AARP – For People Over 50

Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers

Boomers – A Trip Into The Heart Of The Baby Boomer Generation

Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group

Boomer Women Speak

Growing Bolder

Saga Zone – the socail network for the over 50′s

Second Fifty Years - Reaching Boomers And Seniors Today

HOW TO LEAVE US FEEDBACK

Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:

• post your feedback in the comments section at the Biz Growth News blog
• leave comments at our media centre by calling +1 214 615 6505 ext 6842
• or send us an email at connect(at)bizgrowthpodcast.com.

MEDIA NOTE

The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.

The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.  In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.
 

BG #002: Marketing To Baby Boomers Using Social Media Part 2 is an article post from: Biz Growth News. Remember to join our Facebook Page to access 5 marketing tutorials.

BIZ GROWTH PODCAST #001 : APRIL 2, 2008 
MARKETING TO BABY BOOMERS PART 1

I’m delighted to announce that we have a new podcast series launching today in addition to the podcasts I host at Talking Coaching and The Podcast Sisters. This new series will be a podcast to accompany this Biz Growth News blog and features authors and leading experts in the areas of branding, marketing and social media. I do hope that you will listen to the show as the content from the guest experts is terrific and we have a wealth of Biz Growth Podcasts recorded and ready for publication in the weeks ahead.

For our first two episodes we are in conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.

HOW TO LISTEN TO THE BIZ GROWTH PODCAST 

I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.

In the meantime, you can also access the Biz Growth Podcast by either clicking on the play button - the audio will stream direct – or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.

BIZ GROWTH PODCAST SHOW NOTES

00:00   Introduction:
04:06   Who are the ‘Baby Boomer Generation’?
05:07   Segmenting the Baby Boomer community of consumers
07:12   Research findings into Baby Boomers – influence, affluence and impact
09:17   Baby Boomers across the globe and the ipmportance of lifestyle and lifestage
11:23   The events that define the Baby Boomer generation
12:47   What marketers and business leaders need to know when considering marketing to baby boomers
14:36   Key differences between male and female baby boomers and what they are concerned about
19:05   How politicians can learn from the research into the baby boomer generation when looking to engage with voters
22:21  Examples of where companies have been effective in marketing to baby boomers
25:42  Marketing communications plans for baby boomers and the importance of the medium and the message
27:18 Further information and resources

ADDITIONAL RESOURCES

AARP – For People Over 50

Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers

Boomers – A Trip Into The Heart Of The Baby Boomer Generation

Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group

Boomer Women Speak

Second Fifty Years - Reaching Boomers And Seniors Today

HOW TO LEAVE US FEEDBACK

Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:

• post your feedback in the comments section at the Biz Growth News blog
• leave comments at our media centre by calling +1 214 615 6505 ext 6842
• or send us an email at connect(at)bizgrowthpodcast.com.

MEDIA NOTE

The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.

The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.  In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.
 

BG #001 : Marketing To Babyboomers Part 1 is an article post from: Biz Growth News. Remember to join our Facebook Page to access 5 marketing tutorials.

Utterz brings your personal brand to life online is an article post from: Biz Growth News. Remember to join our Facebook Page to access 5 marketing tutorials.

With the announcement of the Irish Blog Awards tomorrow, many people have been busy behind the scenes, not least Damien the founder of the Irish Blog Awards.

As I mentioned previously, the bloggers in the Irish Business Blog category are collaborating in creating a special report about business blogging in Ireland where we will share tips and best practice from our own experience of authoring a business blog. Watch out for that report in the next couple of weeks.

Yesterday the 6 finalists for the Business Blog category of the Irish Blog Awards met by telephone conference and we have recorded a podcast sharing our insights on the subject of business blogging in Ireland as a tool to build your brand online and as part of our marketing strategy.

You can access the audio here – you can either stream it from your PC or download the audio to your PC or save it to your MP3 player.

On the business blogging podcast you will hear our views on:

• What is a business blog
• what encouraged us to start a business blog
• how much time we invest in blogging each week
• the platforms we are using to host our business blogs
• the business benefits we have realised through business blogging
• how business blogging fits into our marketing and communications strategy
• how we have built traffic to our business blogs
• our personal perspectives on business blogging in Ireland
• what we wish we had known before we started our business blogs
• and one piece of advice we would like to others who are considering starting a business blog.

We enjoyed collaborating in this way and have decided to start a regular business blogging podcast where we will be sharing strategies and tips on the subject of business blogging and also inviting business blogging experts to share their favourite tips and business blogging advice.

Do share your thoughts on our first business blogging podcast by posting in the comments section. We would love to hear from you if you have found other strategies that have worked for you in developing your business blog.

And of course if you have any questions about business blogging, do post them and we will be delighted to reply to your questions.

Resources to get started blogging

Here are some recommeded resources if this business blogging podcast encouraged you to start blogging

• TypePad – the fastest and easiest way to start blogging today and referred to in the business blogging podcast and was how i got started blogging
• Andy Wibbels – a good friend and blogger extraordinaire provides training for the new blogger using the TypePad platform. Andy is also the author of the Amazon.com best seller “Go Blog Wild: a guide for small business blogging“. Do tell Andy you are a friend of mine.
• Sherman Hu – offers online turtorials if you want to useWordPress as a blogging platform (WordPress is the platform Biz Growth News is hosted on)
• Mark White – known as The Blog Coach can help you set your blog up – he is based in the UK and is someone I refer my clients to. He has been instrumental in helping me with my blog extreme makeover. Do tell Mark I sent you.

Thanks to the people who made the podcast possible

This podcast would not have been possible without the engagement of the 6 finalists in the Business Blog category of the Irish Blog Awards 2007:

• Krishna De
• Ann Greene
• Brian Honan
• Kieran Murphy
• Damian O’Broin
• Connor O’Neill

We also would like to recognise the support of:

• Brian De-Alker of the Soundwave Studio who created the podcast
• Pat Phelan and hisAll Free Calls service which enabled us all to connect to our conference room
• Damian Mulley, without whose vision the Irish Blog Awards would never have been born.

Media note: The ‘Ireland Business Blogging Podcast’ was hosted by Krishna De and features the finalists in the Business Blog category of the Irish Blog Awards 2007.

This work is licensed under aCreative Commons Attribution-NonCommercial-NoDerivs 2.5 License. In the case of re-use or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.

Irish Blog Awards 2007: Business Blogging Podcast is an article post from: Biz Growth News. Remember to join our Facebook Page to access 5 marketing tutorials.