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Newspapers: Readers Per Copy Up

AutoBlogged — Sat, 12 Jun 2010 19:55:07 +0000

Analysis of daily printed newspaper readership performed by Scarborough finds that Readers Per Copy rates increased over the past three years by an average of 7.5%, "further enhancing the value of the newspaper as an advertising medium, and increasing exposure for advertisers.”

Methods Small Businesses Are Using to Attract Customers

AutoBlogged — Sat, 12 Jun 2010 19:55:07 +0000

Constant Contact's 2010 US Small Business Attitudes & Outlook Survey finds that small businesses are feeling more optimistic about the economy. Also, the number of marketing venues small businesses rank as important in attracting new customers is on the rise

Consumers Prefer Print for Catalogs, Bills, Statements

AutoBlogged — Sat, 12 Jun 2010 19:55:06 +0000

According to a new survey of 1,500 US adult consumers, many prefer print to e-mail for bills, invoices, financial statements and catalogs

Online Marketers Weigh In On 2010 Performers and Priorities

AutoBlogged — Sat, 12 Jun 2010 19:55:06 +0000

The results of its fourth annual 2010 Marketing Survey of online marketing professionals from Datran Media. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009, and nearly three-quarters (73.6%) believe that advertising revenues will increase in

Marketers Indicate Social Media Important, Most Not Profiting

AutoBlogged — Sat, 12 Jun 2010 19:55:06 +0000

While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it

Impact of 2009 Economy on Top B2B Platforms

AutoBlogged — Sat, 12 Jun 2010 19:55:05 +0000

All three major B2B media revenue streams declined in 2009 compared with 2008, according to American Business Media. Examining B2B 2009r evenue, print and trade shows represent 2-3x the revenue stream of digital

Direct Mail Scores High With Fundraisers

AutoBlogged — Sat, 12 Jun 2010 19:55:03 +0000

While many other business sectors have reduced their direct mailings, fundraisers have "moved from a major player to a dominant one in the past year," according to analysis of data collected by North American Publishing's Who's Mailing What! Archive

Print Delivers: The Power of Print – Dallas

AutoBlogged — Sat, 12 Jun 2010 19:55:03 +0000

A fast-moving, informative recap of the latest Print Delivers presentation sponsored by The Print Council, featured on Kodak's B2B YouTube channel

Small Business Owners: Print Ads Most Effective

AutoBlogged — Sat, 12 Jun 2010 19:55:02 +0000

A FedEx survey of small businesses finds that 87% of respondents report that printed marketing and advertising tools are somewhat to very effective at driving customers to businesses, and 61% believe traditional marketing and advertising methods are more effective than web-based counterparts at bringing in customers

Direct Mail Tops Overall for PBS Fundraising

AutoBlogged — Sat, 12 Jun 2010 19:55:02 +0000

Public television stations have reversed their decline in acquiring new donors through direct mail campaigns, new research shows. In addition, direct mail is the channel that generates public television's most loyal donors, based on overall retention rate