The Santa Maria ran aground off the coast of Haiti on Dec. 25, 1492 and was destroyed. Columbus learned his lesson and the Sailing Rulebook was born.
420 years later Titanic sailed into an iceberg and the rulebook grew.
100 years later Costa Concordia and Captain Schettino forgot Rules 1 and 2.
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Click here to see the slides and hear a recording of the 7 minute presentation.
• Clear... not confusing
• Complete
• Correct
• Current
• Compliant
• Condensed
• Credible... not incredible
• Careful... not careless
• Common sense
• Consistent... not inconsistent
• Short link to that page: http://bit.ly/9cjV4r
• Please use Twitter hashtag #BIZRULES
• Follow us on Twitter username @BizRulesInc
• Comments for this article: TBD
• See also: http://www.bizrules.com/10simplerules
It was quite an honor giving a joint presentation yesterday with John Zachman & Leon Kappelman at SIMposium 2010 in Atlanta, GA.
I presented a case study on "Building Mobil's Knowledge Base and Knowledge Supply Chain." We talked about how Enterprise Architecture and Knowledge Engineering helped preserve, share, and automate The Knowledge of the corporation.
This was the right time to introduce new ideas we've been working on with customers for a while.
You'll hear more about this at RulesFest next week
You can hear more about these ideas, plus get the technical version of this case study, next week at RulesFest 2010 in San Jose, CA.
SLIDES: http://www.bizrules.com/library/KnowledgeSupplyChain_forSIM2010_byRolandoHernandez.pdf
SLIDES SHORT LINK: http://bit.ly/93t7kq
TWITTER: @BizRulesInc #BIZRULES | #simposium2010 | #rulesfest www.Rulesfest.org
We better watch out
We all might die
Stay home don't go out
I'm telling you why
Terrorists are coming to town.
TSA's making a list,
Airlines aren't checking it twice;
We'll never find out Who's naughty or nice.
Terrorists are coming to town.
Wall Street's closed when you're sleeping
Drops 1,000 points when you're awake;
Some rule fool trades 16 billion shares
instead of 16 million.
So be good for Goldman's Sake!
Rule Fools are running Wall Street.
Rule Fools are running this town.
No more need to worry
Cause Rules are coming to town.
Cause Principles are coming to town.
O! We better watch out!
BP is gonna try,
To stop the 5,000 feet underwater oil spout
By giving a containment dome a try.
I know their Experts have
The Knowledge to fix it.
One day we'll know
Why the Blowout Preventer blew it.
Rule Fools are running Wall Street.
Rule Fools are running this town.
Terrorists are coming to town.
Terrorists are coming to town.
Please use Twitter hashtag #RULEFOOL for this post
Follow me on Twitter username @BizRulesInc
Check out Ten Rules for Restoring Trust in Wall Street, BP, TSA, Airlines... and anyone else who wants to do business in this town!
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Two tags I'd like to use going forward are #BIZRULES and #RuleMap
See you there!
]]>"Based on our continued focus to deliver the best possible products and services to our customers and to focus our efforts and investments on new technologies, we are no longer offering AT&T CallVantage Service. All of our current residential and business customer accounts will be retired by end of year 2009. Customers are currently being given the opportunity to migrate to another AT&T service, transfer to another service provider, or disconnect service completely."
"We are focusing our efforts and investments on developing and enhancing our new technologies. While we understand that it may be an inconvenience to transfer services, we are focusing our efforts on making the transition as smooth as possible for customers."
"In April, AT&T CallVantage customers began to receive several notifications informing them that AT&T CallVantage Service is being discontinued and urging them to explore other AT&T service alternatives. If a customer fails to take action, we will continue to reach out to the customer to make sure they are aware of their options to transfer services." *
Until now, AT&T has been doing a great job of sending letters warning me to port my numbers before they shut down CV. I don't want to lose my phone numbers, so I've been looking into my options for porting and using these numbers. I'm going to miss CV: their customer service has been pretty good, and the VOIP service has been excellent.
Today I received an email notice that they ported one of my lines. What I don't understand is why they decided to blame me for deciding to cancel the service.
-----Original Message-----
From: AT&T CallVantage Service [mailto:CustomerNotifications@maillennium.att.com]
Sent: Friday, September 25, 2009 12:02 PM
To: xxxxxxxxxxx
Subject: AT&T CallVantage Service Disconnect Order Confirmation for (999) 999-9999
As requested on 09/25/2009, AT&T CallVantage (R) Service is in the process of disconnecting your 2nd Line service. You will not be able to place or receive calls using the AT&T CallVantage Service on your 2nd Line. If you have not done so already, you should immediately arrange for service with an alternate phone service provider.
If you have any questions or concerns simply visit https://www.callvantage.att.com/help. We are sorry you decided to cancel this additional line, but want to thank you again for being a AT&T CallVantage Service customer.
Sincerely,
AT&T CallVantage Service Team
Hey it wasn't my decision! I was a happy customer. I think this letter could have been a little nicer. Simple CRM rules can help make it better.
Keywords & tags: AT&T shutting down CallVantage VOIP service
* Links:
http://www.callvantage.att.com/disconnect
http://www.cnbc.com/id/30346565/for/cnbc/
http://www.networkworld.com/newsletters/converg/2008/082508converge1.html?t51hb
http://en.wikipedia.org/wiki/AT%26T_CallVantage
https://www.callvantage.att.com/help/genfaqs/disconnect_why.htm
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I just booked a roundtrip flight from Dallas to Atlanta. The outbound flight is at 5:30AM CDT. The return flight is at 4:05PM EDT. Each flight is about two and a half hours long.
But according the Orbitz' email confirmation:
WOW! There is just way too much information here to absorb. I need to take this one step at a time so it can really soak in.
First, "this is an overnight flight." Do you know if you have to pay for pillows and blankets nowadays?
Second, "this flight arrives two days later." Apollo 11 took four days to get to the moon. (July 16-19, 1969)
Third, "this flight arrives on the previous day." Now that I can believe! Believe it or not, that would be the second time this ever happened to me. Once I flew out of Tokyo at night on my birthday. I arrived in Hawaii in the morning, on my birthday. The International Date Line is cool that way. (see http://bizrules.com/resumes/rh_mobil_story.htm)
Fourth, "this flight arrives two days prior." Back to the Future. Sounds like a good time to buy some stocks before takeoff.
Next, "this flight departs from a different airport." I hope they have a fast shuttle bus.
Finally, this trip starts and ends at different airports. I guess that message is OK. The main reason I booked this trip is to get from one city to another. So this message is technically correct. I've never seen this message before in Orbitz email confirmations, so this could be a new system enhancement to improve customer service: it's good to let customers know that they will land in a different place than where they took off from. That's all good. So that's not really a bug. It's more like a feature.
This automated email has 5 or 6 mistakes, depending on whether you think #6 is a bug or a feature. Actually 10 or 12 mistakes, because the messages were listed for each flight. That's not good.
Orbitz has a business rule problem. Somewhere in the system, rules are missing or they are just plane wrong. Orbitz needs to improve their business rules management system. Orbitz needs to figure out what their business rules are and what they should be. They need rules that are correct, complete, compliant, consistent, clear, and concise.
That's what Orbitz needs. And what Orbitz customers deserve.
Rolando Hernandez, CEO, www.BizRules.com
NOTE: Below is an excerpt of the Orbitz email
=================================================
Your Travel Document
Hello ROLANDO,
Thanks for traveling with Orbitz. This e-mail confirms the ticket number(s) issued for the "Atlanta <DepartureDate>" trip.
<DepartureDate>
Delta Air Lines # 1912
Dallas/Fort Worth International (DFW) to Atlanta Hartsfield-Jackson ATL (ATL)
Departure (DFW): <DepartureDate>, 5:30 AM CDT (morning)
Arrival (ATL): <DepartureDate>, 8:48 AM EDT (morning)
This flight arrives two days later.
This flight arrives on the previous day.
This flight arrives two days prior.
This flight departs from a different airport.
This trip starts and ends at different airports.
<ReturnDate>
Delta Air Lines # 67
Atlanta Hartsfield-Jackson ATL (ATL) to Dallas/Fort Worth International (DFW)
Departure (ATL): <ReturnDate>, 4:05 PM EDT (afternoon)
Arrival (DFW): <ReturnDate>, 5:34 PM CDT (evening)
This is an overnight flight.
This flight arrives two days later.
This flight arrives on the previous day.
This flight arrives two days prior.
This flight departs from a different airport.
This trip starts and ends at different airports.
=================================================
Update 1: An Orbitz customer service rep said this was due to Delta merging with Northwest. The inventory data from Delta is messed up she said. I wonder how many people received these warnings and error messages.
Update 2: A good place to go for more information on business rules management and rulebase techology is www.rulesfest.org
]]>
America faces critical challenges today (information overload, brain drain in government, sharing knowledge, automating knowledge, making laws easier to understand, etc.) and enormous opportunities in the years ahead.
I truly believe KM is part of the solution that can help us overcome the challenges and seize the opportunities.
Government and private sector KM executives have united and formed the Federal Knowledge Management Initative to convince our leaders in Congress and the Obama Administration to coordinate, formalize, and centralize America's efforts around knowledge management.
This presentation by Neil Olonoff summarizes the "Federal Knowledge Management Initiative Roadmap." The initiative, begun several months ago by members of the Federal Knowledge Management Working Group, aims to establish an official center for knowledge management in the Federal Government. With this center of operations as a start, the Federal government can begin to foster knowledge sharing practices and culture, build innovation, and find solutions to the Knowledge Retention Crisis. And there is much more to the plan. Learn how you can become a part of this exciting, ambitious new direction for knowledge management in Government, by attending via phone and computer.
Download Federal Knowledge Management Initiative PPT
Join the Federal KM Working Group. No dues are involved. To join the listserv, send a blank e-mail to kmgov-subscribe@list.jpl.nasa.gov
Read the Roadmap on their Wiki page:
http://www.km.gov
More: http://courses.unt.edu/kappelman
When: Monday, 16-March 11:30 am to 1:00 pm central
How: Register now at http://solutions.compaid.com/forms/WebinarA20090316?ProcessType=PreReg
Who: by Leon Kappelman, IT Professor at UNT; Chair, SIM Enterprise Architecture Working Group (http://eawg.simnet.org/)
For full details, please see http://courses.unt.edu/kappelman/EA101.pdf
The Haley Rules Technical Architect manages the design and implementation of the Haley rules engine within the context of the Seibel implementation. The Haley Rules Technical Architect will design the integration into the target environment. The Haley Rules Technical Architect should have extensive experience implementing Haley Rules within the Seibel context.
* by "Haley Rules" the client means
- RuleBurst Rule Engine (BRE)
- SoftLaw Rule Engine (BRE) / Expert System (ES)
- Haley Office Rules
- Haley Expert Rules
- Haley Business Rule Engine (BRE)
This is for a long term project. RULEBURST/SOFTLAW experts anywhere in the world (Australia, UK, Canada, USA, etc.) are welcome to apply for this challenging opportunity! Relocation available for top candidates.
If you are interested and have experience with RULEBURST / SOFTLAW / HALEY RULES contact us or send your resume to
The Haley Rule Modeler designs and implements the Haley Rules using the Haley data model and rules. The Haley Rule Modeler is expected to have extensive experience implementing the Haley rules engine and should have experience implementing the Haley rules engine in the context of Seibel implementations.
* by "Haley Rules" the client means
- RuleBurst Rule Engine (BRE)
- SoftLaw Rule Engine (BRE) / Expert System (ES)
- Haley Office Rules
- Haley Expert Rules
- Haley Business Rule Engine (BRE)
This is for a long term project. RULEBURST/SOFTLAW experts anywhere in the world (Australia, UK, Canada, USA, etc.) are welcome to apply for this challenging opportunity! Relocation available for top candidates.
If you are interested and have experience with RULEBURST / SOFTLAW / HALEY RULES contact us or send your resume to
Dear CEO:
I am sick and tired of reading about billion dollar IT projects that we both know are never going to work, change, or last. It's time to stop the non-sense and use common-sense.
Here's just one example from InformationWeek. California is spending $3,600,000,000 (that's $3.6 BILLION) on these systems:
• Financial system: 11.8 years, $1.6B
• Strategic Offender System: 5.7 years, $416M
• Home Support Services: 10 years, $298M
• Automated Welfare System: 3.8 years, $263M
• Child Welfare System: 7.3 years, $254M
• Motor Vehicles IT Modernization: 6.8 years, $207M
• Consolidate IT Infrastructure: 2.9 years, $191M
• HR System: 6.1 years, $179M
• ERP for Prisons: 4.5 years, $176M
Do you really want to cut your systems development budget?
Here's how:
Let's say you're planning an 18-month $18 million systems development project. Imagine that's the cost and time for analysis, design, programming, testing, and deployment.
Using business rules, rulebases, rulebased technology, and architecture and engineering principles, we can program that system in 12 months and $12 million. It's that easy.
We can save you 6 months and $6 million just by using rule-based programming languages instead of hard-coding your rules.
If you can tell us exactly what all your business requirements are, and how many business rules you have, well then we can bring your costs down even more.
We can find enough good qualifed experienced out of work programmers right now who are just as cost-effective and as productive as any programmer in any country who would love to work on your project. And they're ready to start as soon as you're ready to save $$$.
When do you want to start saving millions of dollars?
Hurry, you must act now. Call 1-800-SAVE. The first 50 callers will save an additonal $1 million if you call in the next 30 days. You must call before shareholders find out how much you're really spending on systems development.
PS - By the way, for every $1 billion you spend on development, you're spending $5 billion on maintenance. It's time to stop IT non-sense. You must call now!
]]>Obviously there is a cost to creating enterprise architecture (EA) blueprints and models of data, rules, processes, events/schedules, strategy/goals/objectives, policies/procedures, rules, decisions, people, places, things, etc.
Doing EA is expensive. The good news is that EA is optional.
The bad news is that not doing EA is going to be even more expensive later.
Your company must decide which path it will take. Executives need to decide whether or not to do EA. The question of whether to do EA boils down to these three questions...
]]>I’d like to reach out and invite all my IT/business friends to join the Agility Alliance, a free online network that helps bring together technology experts and business leaders:
http://www.agilityalliance.org
The Agility Alliance network is an open social network, for experts, by experts. We’d like to keep it technical, friendly, open, fun, and non-commercial (i.e. no marketeering).
If you are into BRM, BRMS, BPM, BPMS, CRM, SCM, EDM, CEP, etc. there is a group for you. If not, create a group! It's flexbile so you can create your own group, blog, or forum to share with all of us.
If you're a programmer, analyst, designer, architect, engineer, business executive, VP, CTO, or CIO, and you are a leader in your field, or you want to hear what the leading minds in these fields have to say, join the network and become a member of your favorite group.
I hope this network becomes a place to share great ideas, learn from the best, and find "the best of" links to blogs, presentations, videos, and discussions in your favorite topics. Mine, as many of you know, are managing rules and knowledge.
What do you know? Share... Show and tell. This is not the place to sell.
It’s pretty open and flexible, so you can add groups, blogs, photos, slides, videos, chat, links, forums, tutorials, articles, etc. There are individual pages each member can customize, and each member gets his/her own blog (if you want it). You can post articles, templates, links, and add discussions to the forum. Invite your friends and colleagues to join. If you can’t figure out how it works, ask your kids!
Two months ago the idea of building a professional network for rulebase experts and knowledgebase exeprts was first proposed at ORF2008. I loved the idea. I started creating it, but it didn't feel right. Something was missing.
A big problem in our field is that business people talk dollars and IT people talk data. Alignment, or lack thereof is the biggest complaint CIO's have had for years.
Creating a closed network for just the top rule experts in the world was an awesome challenge, but I also wanted CIOs to have access and see what these genuises have to say. Business people need to hear what geeks have to say.
Geeks landed us on the moon; But business people paved the path and led the way.
We all need to bridge the gap between business and technology. I am extremely confident that the Agility Alliance network will help connect business and IT experts.
The time is right to create a network of IT experts and business leaders. The network is just a few days old, so this is just a start.
The rest is up to you.
]]>
Confidence in Wall Street went down the drain last week. The credit crisis gave business a bad name, and it gave government a bad name for not doing anything about it. Trust disappeared.
It's time to rebuild trust in business and government.
Here are ten rules for restoring trust in business and government. These rules apply to everything from the global financial system, to Wall Street; from federal governments to local jurisdictions; from global corporations, to organizations and small businesses.
Companies that learn to define transparent rules that are sensible, consistent, easy to understand, and easy to follow will be easy trust. On the other hand, companies that rely on opaque rules that are complicated, confusing, illogical, inconsistent, or deceptive will be hard to trust. They will go out of business.
Rule 10 - Have guiding principles. Act on principles, independent of influence by greed or friends.
Rule 9 - Follow policies and guidelines about what is permissible and what will not be tolerated.
Rule 8 - Establish rules of behavior concerning what is right and wrong. Success in business depends on understanding the rules. The rules of the business are the way the business really operates. Design transparent rules that are logical, sensible, easy to understand, and easy to follow.
Rule 7 - Leverage knowledge and judgment. Know what you know, and know what you don't know. Document and retain what your experts know and how they think so their knowledge can be shared with those who need to know. Use wise judgment. Know when to follow the rules, when to bend them, and when to forget them.
Rule 6 - Make smart decisions informed by facts, rules, knowledge, principles, and judgment. Decide using clear, logical, and unbiased rules that explain each decision clearly. Use sound reasoning to make rules-based, principles-based, and knowledge-based decisions.
Rule 5 - Create enterprise architecture to deal with change and complexity. Use architecture to simplify complexity, and to understand how the whole business and the whole system works; Understand who, what, when, where, why, and how. Design the architecture to ensure that all the parts fit (interoperability), connect (integration), work (quality), work as intended (alignment), last (reliability), and can be shared (reusability). Design the architecture so the business can handle increases in complexity and increases in the rate of change (flexibility). Design the architecture to reduce time-to-market and reduce operating costs. Design the architecture to support rules-based and principles-based compliance.
Rule 4 - Do the engineering, to design systems that work, change, and last. Apply architecture and engineering design principles to ensure alignment, flexibility, quality, interoperability, integration, reusability, reliability, compliance, reduced time-to-market, and reduced costs. Build in risk management safety factors so the business and the systems can handle extreme stresses and excessive loads.
Rule 3 - Have a clear vision. Stand for brand.
Rule 2 - Instill confidence. Improve the quality, consistency, and accuracy of decisions and actions.
Rule 1 - Build trust. Align actions, decisions, and transactions with management's intentions. Align execution to goals, strategy, and mission. Align systems to business. Align implementation to intention.
Sept. 25, 2008 Rolando Hernandez BIZRULES
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