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	<title>BizTechDay - Small Business Technology Day. Connect, Educate and Inspire Small Business Owners and Entrepreneurs.</title>
	
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		<title>BizTechDay Buzz in New York: How to Create Social Buzz for Your Business?</title>
		<link>http://www.biztechday.com/social-buzz-in-new-york/</link>
		<comments>http://www.biztechday.com/social-buzz-in-new-york/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 08:35:57 +0000</pubDate>
		<dc:creator>cindy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=1220</guid>
		<description><![CDATA[

Are you game? Accept the Social Media challenge.
It’s time to Create Some Buzz….For your business! 
On Thursday, September 17th, BizTechDay, Ramon Ray, SavortheSucess and Webgrrl invite the brave, curious and the willing to spend an “Evening in the Buzz,” the first Pre-BizTechDay Event in New York City!
Wherever you are on September 17th in Manhattan, simply [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><a href="http://smallbiztechnology.com/" target="_blank"><img style="margin-top: 5px; margin-bottom: 5px;" src="http://www.biztechday.com/wp-content/uploads/2009/07/smallbusinesstechnology.gif" alt="" width="257" height="72" /></a><br />
<a href="http://www.webgrrls.com/" target="_blank"><img style="margin-top: 5px; margin-bottom: 5px;" src="http://www.biztechday.com/wp-content/uploads/2008/09/webgrrls.gif" alt="" width="143" height="60" /></a></div>
<p><strong><span style="font-size: small;">Are you game? Accept the Social Media challenge.</span></strong></p>
<p><strong><span style="font-size: small;">It’s time to Create Some Buzz….For your business! </span></strong></p>
<p>On Thursday, September 17th, BizTechDay, Ramon Ray, SavortheSucess and Webgrrl invite the brave, curious and the willing to spend an “Evening in the Buzz,” the first Pre-BizTechDay Event in New York City!</p>
<p>Wherever you are on September 17th in Manhattan, simply sign up and arm your business with  powerful tips on social media buzz, so you can take your business to next buzz level!</p>
<p>Ready to spend an evening with the gurus to start creating some social buzz for your business?</p>
<div style="display: inline;"><iframe src="http://www.eventbrite.com/tickets-external?eid=367112042&#038;ref=etckt" frameborder="0" marginwidth="5" marginheight="5" vspace="0" hspace="0" width="100%" height="225" allowtransparency="true" scrolling="auto"></iframe></div>
<p>Just do this:</p>
<p><strong>Step One</strong>:Accept the Challenge &amp; Sign Up Here<br />
<strong>Step Two</strong>: Show Off Your Business on <a href="http://www.facebook.com/BizTechDay">BizTechDay Facebook Community</a><br />
<strong>Step Three</strong>: Show Up and Make some Buzz!</p>
<p><strong>Here are just a few things you will learn from this special evening:</strong></p>
<ul>
<li>How to Get Media Attention for Your Business?</li>
<li>How to Use Social Media to Build some Buzz?</li>
<li>How to Use Twitter for Business and Quickly build and keep a database?</li>
<li>How to Build a Community for Your Business?</li>
</ul>
<p><strong>When:</strong><br />
09/17/2009 6PM</p>
<p><strong> Where:</strong><br />
Samsung Experience<br />
10 Columbus Cir # 3<br />
New York, NY 10019</p>
<p>See ya there!  Meet our gurus:<br />
_______________________________________________________________</p>
<p><img style="float: left; margin-left: 10px; margin-right: 10px;" src="http://smallbiztechnology.com/media/ramonray-lowres.jpg" alt="" width="161" height="242" /><strong>Ramon Ray,</strong><span><span style="font-size: 10pt; font-family: Arial;"><strong>Technology Evangelist, is the editor of Smallbiztechnology.com </strong>and author of </span></span><span style="font-size: 10pt; font-family: Arial;"><a href="http://www.amanet.org/books/catalog/0814472206.htm">Technology Solutions for Growing Businesses</a> (Amacom).</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">He has written thousands of technology articles and news items for Smallbiztechnology.com and other media including: <em>Inc. Magazine, New York Enterprise Report, Black Enterprise Magazine, CNet, Var Business, TechTarget, Entrepreneur.com, Small Business Resources</em> and others. He has also written for technology vendors including Microsoft, FileMaker, and Everest.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Ramon is not &#8220;just&#8221; a technology writer, but, as a former small business technology consultant, he has years of hands on experience in building networks, installing software, upgrading computers and supporting the technology that small businesses use on a daily basis.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">He is often quoted in the media, including the <em>New York Times, San Francisco Chronicle, Entrepreneur Magazine, Inc. Magazine, WCBS Radio, Crains New York, National Federal of Independent Business, Small Business Advocate Radio Show, Wells Fargo Small Business Roundup, Tech Talk with Craig Peterson</em> and <em>Smart Money.</em></span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Ramon has brought his unique dose of humor, technology insight and practical advice to many events, including the United States Small Business Administration Service Core of Retired Executives&#8217; &#8220;Strategies for Succeeding in Business&#8221;, Inc 500, PC Expo, Internet World, American Woman&#8217;s Economic Development Corporation, Business Development Institute, and SMB Nation.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Small Business Summit 2006, Small Business Summit 2007 and the upcoming 2008 summit are co-produced by Ramon Ray, in addition to his series Taste of Technology @ Lunchtime.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Ramon is a member of Manhattan Chamber of Commerce, serves on their Board of Directors, and coordinates their Technology Committee. He is a Brain Trust Member of Jim Blasingame&#8217;s Small Business Advocate Radio Show. He is an expert on <a href="http://www.cnbc.com/id/15838512/">CNBC&#8217;s Danny Deutsch, <em>The Big Idea</em></a></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;"> </span></p>
<p><span style="font-size: 10pt; font-family: Arial;"> </span></p>
<p><span style="font-size: 10pt; font-family: Arial;"><img style="float: left; margin-left: 10px; margin-right: 10px;" src="http://cdn.savorthesuccess.com/med-P1AeR4XFCn2-1349y5Rl-6.jpg" alt="" width="195" height="207" /></span></p>
<p><strong><span style="font-size: 10pt; font-family: Arial;">Angela Jia Kim<br />
Co-Founder of <a href="http://www.savorthesuccess.com/" target="_blank">SavortheSuccess.com</a></span></strong><span style="font-size: 10pt; font-family: Arial;"><strong> </strong></span></p>
<p><span style="font-size: 10pt; font-family: Arial;"><strong> </strong>Lifestyle expert Angela Jia Kim is dedicated to providing simple tips to creating a better life. She pulls from her experiences as a serial entrepreneur, jet-setting concert pianist, New York City wife (the real kind), and mom-to-be to share how people can have it all &#8211; family, career, and happiness.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Angela is CEO and Founder of <a href="http://omaroma.com/" target="_blank">Om Aroma</a>, the first age-defying luxury organic skincare line.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">She is also part of the husband/wife Co-Founding team of <a href="http://www.savorthesuccess.com/" target="_blank">SavortheSuccess.com</a>, the niche social network for women entrepreneurs.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Angela has been featured in Cosmopolitan, Businessweek, Vogue France, Bravo TV, Cosmo Radio (Sirius) and Fox Business News.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Her charismatic and down-to-earth style make her a sought-after expert to comment on living the life you desire &#8211; whether it&#8217;s effortless beauty tips, recession-friendly gift ideas, fostering better communication with your spouse, &#8220;greening&#8221; your life, or firing your boss to launch your own business.</span></p>
<p><span style="font-size: 10pt; font-family: Arial;"><br />
</span></p>
<p class="MsoNormal"><img style="float: left; margin-left: 10px; margin-right: 10px;" src="http://webgrrls.com/blog/wp-content/author_photos/1_large.jpg" alt="" width="154" height="179" /><strong>Nelly Yusupova<br />
CTO, <a href="http://www.webgrrls.com/" target="_new">Webgrrls International</a>/</strong><a href="http://www.cybergrrl.com/" target="_new">Cybergrrl Inc.</a> and Founder of <a href="http://www.digitalwoman.com/" target="_new">DigitalWoman.com</a></p>
<p>Nelly Yusupova is the CTO at <a href="http://www.webgrrls.com/" target="_new">Webgrrls International</a>, and <a href="http://www.cybergrrl.com/" target="_new">Cybergrrl, Inc</a>. She oversees and implements the technical strategy for The Cybergrrl Network of women&#8217;s online communities which is comprised of <a href="http://www.cybergrrl.com/" target="_new">Cybergrrl.com</a>, <a href="http://www.webgrrls.com/" target="_new">Webgrrls.com</a>, and <a href="http://www.femina.com/" target="_new">Femina.com</a>. She organizes and manages team projects ensuring they run smoothly. The Webgrrls International and Cybergrrl mission is: To empower women through promoting the use of technology in both their personal and professional lives. She is also the founder of Digitalwoman.com, an Internet consulting practice helping small and mid-sized companies get online and realize their strategic online goals.</p>
<p>In December 2004, Nelly assumed the reins of the <a href="http://webgrrls.com/newyork-ny/" target="_blank">New York City Webgrrls</a> chapter leader. NYC chapter is the first and largest chapter of the 100 chapters that make up Webgrrls International.</p>
<p>Prior to joining Cybergrrl, Inc., Ms. Yusupova was a programmer and Web developer with PaineWebber responsible for upgrading their brokerage applications.</p>
<p>Ms. Yusupova earned a bachelor&#8217;s degree in computer science from Queens College of the City University of New York and is working towards a master&#8217;s degree in management information systems. Her programming skill set includes: PHP, MySQL, Java, ASP, JSP, Oracle, Perl/CGI, HTML, JavaScript, Unix scripting, Telnet, FTP, UNIX.</p>
<p>As featured in the <a href="http://navisite.collegeclub.com/servlet/channels.ChannelArticleServlet?areaid=7&amp;articleid=397" target="_new">Wall Street Journal</a>, Nelly Yusupova is a woman on the IT fast track. She has been a featured tech expert on <a href="http://webgrrls.com/press/">INC Magazine’s</a> Website inc.com and has appeared as a guest expert on the <a href="http://webgrrls.com/press/">NBC Today Show</a>. She is frequently asked to speak across the country at many industry events about careers in technology, Web 2.0, marketing online, building communities, blogging, and social media. She conducts workshops and courses and writes extensively for the industry.</p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;"><img style="float: left; margin-left: 10px; margin-right: 10px;" src="http://www.biztechday.com/wp-content/themes/biztech/image/EdithYeung2.PNG" alt="" width="169" height="169" /></span></p>
<p class="MsoNormal"><strong>Edith Yeung<br />
Founder &amp; Executive Producer of BizTechDay</strong></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">&#8220;Edith Yeung is a force of nature.” says Mark O’Leary, Comcast Regional Vice President. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Edith is a marketing expert, keynote speaker and the Founder and Executive Producer of <span style="color: #0000ff;"><a href="http://www.biztechday.com/">BizTechDay</a></span> – the most impactful business technology conference serving the entrepreneur community. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">BizTechDay</span><span style="font-size: 10pt; font-family: Arial;"> is the only conference that puts business first, technology second. Edith is passionate about connecting, educating and inspiring business owners.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">She delivered many content rich, high-energy and memorable talks in US, Asia and Europe has appeared on CBS, CNN, Comcast and SethGodin.com. She leads the largest entrepreneur group in San Francisco Bay Area, with over 2400 members. She serves on the board of San Francisco Small Business Week and for Pathways for Kids, a nonprofit organization dedicated to teaching entrepreneurship skills to underprivileged youths.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Edith is also cofounder and CEO of Clue Market, a marketing firm specializing in small business. Prior, she consulted with numerous Fortune 500 companies including AT&amp;T Wireless, Oracle, Siebel, Autodesk, Cisco Systems, Symantec, American Management Systems (AMS), Telstra Australia, Matav Hungary Telecom and Taiwan Semi-Conductor.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Chip Conley, CEO of Joie de Vivre Hotels, calls her “the go-getter.” Seth Godin recommends her as “the person I would hire.&#8221;</span></p>
<h2><span style="font-size: 10pt; font-family: Arial;">Refund Policy:<br />
</span></h2>
<ul>
<li>All charges are 100% refundable 2 days before the event day</li>
<li>You must notify us in email to request a refund</li>
<li>Refund request received after the event will not be eligible for a refund</li>
<li>You can contact us anytime by emailing us contact@biztechday.com</li>
</ul>
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		<title>BizTechDay Event Series: Media Training Workshop for Entrepreneurs by Sue Kwon, CBS 5</title>
		<link>http://www.biztechday.com/how-to-attract-media-attention-for-your-business-media-training-workshop-for-entrepreneurs-by-sue-kwon-cbs-5/</link>
		<comments>http://www.biztechday.com/how-to-attract-media-attention-for-your-business-media-training-workshop-for-entrepreneurs-by-sue-kwon-cbs-5/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 18:04:04 +0000</pubDate>
		<dc:creator>cindy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=1098</guid>
		<description><![CDATA[Love to Attract Media Attention for Your Business?
Fancy Creating More Buzz for Your Business?
Join Sue Kwon, reporter for CBS 5 Eyewitness News and host of Bay Sunday



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The media landscape has changed immensely and companies need to approach media coverage more strategically. It&#8217;s not just cable tv and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><font size="4"><strong>Love to Attract Media Attention for Your Business?</strong></font></p>
<p style="text-align: center;"><font size="4"><strong>Fancy Creating More Buzz for Your Business?</strong></font></p>
<p style="text-align: center;"><strong><font size="5">Join Sue Kwon, reporter for CBS 5 Eyewitness News and host of Bay Sunday</strong></font></p>
<p style="text-align: center;"><strong><font size="5"><center><img title="Sue Kwan" src="http://www.biztechday.com/wp-content/uploads/2009/06/suecbs5.png" alt="" width="500" height="128" /></center><br /></font></strong></p>
<p><center><br />
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<p>The media landscape has changed immensely and companies need to approach media coverage more strategically. It&#8217;s not just cable tv and traditional networks that businesses can utilize.<br />
Camera-toting bloggers and even conference-goers armed with flip <span>video cameras</span> are posting reports on the fly. </p>
<p>That means it&#8217;s more important than ever to know:</p>
<ul>
<li>How to pitch outlets</li>
<li>How to structure your message</li>
<li>How to look and sound good on camera</li>
</ul>
<ul>
</ul>
<p>There is a real art to giving relevance to your company and your brand by pegging products and services and even company identity to current events and trends. </p>
<p>During this very special evening, you will also learn:</p>
<ul>
<li>How the media has changed workflow and focus</li>
<li>How companies should pitch to the media to propel their brand, launch a product, get attention in this economy, etc.</li>
<li>What you should and should not do &#8220;on camera&#8221;</li>
<li>How to spin a soundbite, handle crisis, &amp; stay on top of the competition</li>
</ul>
<p>Come and join us!</p>
<p><strong>When:</strong><br />
Thursday, July 23, 2009 at 6:15 PM (PT)<br/><br />
<strong>Where:</strong><br />
Action Theatre &#8211; Metreon 2nd Floor<br />
101 4th St<br />
San Francisco, CA 94103 </p>
<p>_______________________________________________________________</p>
<p><strong>Feature Speaker:</strong></p>
<p><strong>Sue Kwon, reporter for CBS 5 Eyewitness News and host of Bay Sunday.</strong>
</p>
<p>
<img style="margin: 0px 10px; float: left;" src="http://llnw.image.cbslocal.com/23/2009/06/03/175x131/SueKwon.jpg" alt="" width="175" height="131" />Sue Kwon is a ConsumerWatch reporter for CBS 5 Eyewitness News and host of Bay Sunday. She brings years of experience covering Bay Area technology and business news for CBS 5 Eyewitness News. Prior to coming to CBS 5, she served as the high-tech reporter for KRON. Sue covers emerging technology, Silicon Valley companies, stock market developments, and economic trends.</p>
<p>Sue is a Bay Area native and an active member of the Asian American Journalists Association. She has won three AAJA National Awards for News Reporting. The National Federation of Press Women honored Sue with First Place Reporting Awards in 2002-2005. She has also received a 2007 Emmy Award, 2005 Emmy Award, 2004 Peninsula Press Club Award, International Communicator Crystal Awards of Excellence, and recognition as an Association of Women Journalists Vivian Castelberry Finalist.</p>
<p>Sue started her journalism career in the White House Press Office, gathering news summaries for President George H.W. Bush and his staff. She worked as a production assistant at KGO (ABC) in San Francisco before moving to KRON (NBC) to be the Newsroom Trainee. Sue became a newscast producer at KVUE (ABC) in Austin where she field-produced coverage for the Waco Cult Standoff. She moved west to be a radio and television reporter at KRNV (NBC) in Reno. Sue returned to KRON in 1996 to anchor local CNN cable news updates and report. Sue spent a month in Australia bringing the Bay Area live-coverage from the Sydney 2000 Olympics.</p>
<p>Sue studied British Mass Media at Oxford University in Oxford, England. She graduated from Stanford University in 1990 with a Bachelor&#8217;s degree in political science and communication. At Stanford, she taught public speaking and wrote for the Stanford Daily. Sue grew up in Clayton and now lives in San Francisco.
</p>
<p>_______________________________________________________________</p>
<h2 class="customh2"><span style="text-decoration: underline;">Refund Policy:</span></h2>
<ul>
<li>All charges are 100% refundable 2 days before the event day</li>
<li>You must notify us in email to request a refund </li>
<li>Refund request received after the event will not be eligible for a refund</li>
<li>You can contact us anytime by emailing us contact@sfentrepreneur.com</li>
</ul>
]]></content:encoded>
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		<title>Audio interview: Insider’s Guide to Venture Capital – Amy Errett</title>
		<link>http://www.biztechday.com/audio-interview-insiders-guide-to-venture-capital-meet-amy-errett/</link>
		<comments>http://www.biztechday.com/audio-interview-insiders-guide-to-venture-capital-meet-amy-errett/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 11:27:59 +0000</pubDate>
		<dc:creator>cindy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Workshops]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=986</guid>
		<description><![CDATA[In this turbulent economy, venture capitalists are becoming more cautious about where they invest their money. For the entrepreneur, having the right connections in the industry can be just as important as having a bulletproof business plan.
Former entrepreneur and now a venture capitalist, Amy Errett is your bridge into the world of venture capitalism and [...]]]></description>
			<content:encoded><![CDATA[<p>In this turbulent economy, venture capitalists are becoming more cautious about where they invest their money. For the entrepreneur, having the right connections in the industry can be just as important as having a bulletproof business plan.</p>
<p>Former entrepreneur and now a venture capitalist, Amy Errett is your bridge into the world of venture capitalism and the ultimate person to learn from.</p>
<p>Amy spent five years as the CEO and partial owner of Olivia.com, a lifestyle destination for lesbians while multiplying revenues from $6 million to $25 million. </p>
<p><center><strong><a href="http://media.biztechday.com/Insider's%20Guide%20to%20Venture%20Capital%20Meet%20Amy%20Errett%20.mp3" target="_blank">Click here to download audio</a></strong></center></p>
]]></content:encoded>
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		<title>Invite Social Entrepreneurs to Meet Kiva, IDEO on June 24th, 2009</title>
		<link>http://www.biztechday.com/social-entrepreneurs/</link>
		<comments>http://www.biztechday.com/social-entrepreneurs/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 13:35:41 +0000</pubDate>
		<dc:creator>edith</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=948</guid>
		<description><![CDATA[

Are you in the business of doing good? Are you a social entrepreneur? Does your business help to make this world a better place socially, environmentally or economically?
If you answered YES to any one of these questions, you are invited!
Here is the scoop…
On June 24th, Wednesday 6:15 p.m. – 10:00 p.m. at the Action Theatre [...]]]></description>
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<p>Are you in the business of doing good? Are you a social entrepreneur? Does your business help to make this world a better place socially, environmentally or economically?</p>
<p>If you answered YES to any one of these questions, you are invited!</p>
<p>Here is the scoop…</p>
<p>On June 24th, Wednesday 6:15 p.m. – 10:00 p.m. at the Action Theatre &#8211; Metreon 2nd Floor 101 4th St San Francisco, CA.</p>
<p>Our three judges:</p>
<table>
<tr valign="top">
<td><img src="http://www.bigsuccess.tv/wp-content/uploads/2009/06/premalshah.jpg"></td>
<td><strong>Premal Shah President, Kiva.org</strong></td>
</tr>
<tr valign="top">
<td><img src="http://www.biztechday.com/wp-content/uploads/2009/06/wyatt_jocelyn_175.png"></td>
<td><strong>Jocelyn Wyatt, Social Impact domain lead, IDEO</strong></td>
<tr valign="top">
<td><img src="http://www.bigsuccess.tv/wp-content/uploads/2009/06/markoleary.jpg"></td>
<td><strong>Mark O&#8217;Leary, Regional Vice President of Comcast Business Class</strong></td>
</tr>
</table>
<p>Will meet our top 5 voted social entrepreneur contestants and decide who will win the Big Success Social Business Pitch and get a 5 minute exclusive interview on CBS 5!</p>
<p>The Big Success Social Business Pitch Contest is like American Idol, except the contestants are entrepreneurs and instead of singing; they will be pitching their social businesses. Last year, we had over 150 entrepreneurs enter with over 3000 online votes tallied. One of our finalists, due to the exposure, tripled her annual revenue within 3 months!</p>
<p>P.S. The quarterly winners will be invited compete for a 30 minute exclusive on CBS and a trip to Miami at BizTechDay on October 22 7:00 p.m.</p>
<p><strong>P.S. If you know of any great social entrepreneurs should enter this year, just send them here -&gt; <a href="http://apps.facebook.com/bigsuccess/submit" target="_blank">http://apps.facebook.com/bigsuccess/submit</a></strong></p>
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		<title>Create Your Web Presence by Nicole Nicolay and Rick Rochon</title>
		<link>http://www.biztechday.com/create-your-web-presence-by-nicole-nicolay-and-rick-rochon/</link>
		<comments>http://www.biztechday.com/create-your-web-presence-by-nicole-nicolay-and-rick-rochon/#comments</comments>
		<pubDate>Sat, 09 May 2009 16:03:54 +0000</pubDate>
		<dc:creator>cindy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=276</guid>
		<description><![CDATA[Great strategies for gaining a web presence for yourself and your business that makes you go &#8220;Yes, I WANT to blog&#8221;.
]]></description>
			<content:encoded><![CDATA[<p>Great strategies for gaining a web presence for yourself and your business that makes you go &#8220;Yes, I WANT to blog&#8221;.</p>
]]></content:encoded>
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		<title>BizTechDay Event Series: Cool Women Cool Brands</title>
		<link>http://www.biztechday.com/cool-women-cool-brands-may-2009/</link>
		<comments>http://www.biztechday.com/cool-women-cool-brands-may-2009/#comments</comments>
		<pubDate>Sat, 02 May 2009 18:37:40 +0000</pubDate>
		<dc:creator>edith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Megan Casey]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[Porter Gale]]></category>
		<category><![CDATA[squidoo]]></category>
		<category><![CDATA[virgin american]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=673</guid>
		<description><![CDATA[Cool Women Cool Brands

When: May 27th, 2009 Wednesday 6:15 – 8:30 PM
Where: Roe Restaurant 651 Howard St San Francisco, CA 94105
Be Cool. Be Bold Be different.
These cool women executives and entrepreneurs had involved in building some cool brands that only you and I can imagine. Spend a chill evening with cool women including:
* Porter Gale [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>Cool Women Cool Brands</strong></p>
<p style="text-align: center;"><strong></strong><img class="aligncenter size-full wp-image-671" title="coolwomen" src="http://www.biztechday.com/wp-content/uploads/2009/04/coolwomen.png" alt="coolwomen" /></p>
<p style="text-align: center;"><strong>When: </strong>May 27th, 2009 Wednesday 6:15 – 8:30 PM</p>
<p style="text-align: center;"><strong>Where:</strong> Roe Restaurant 651 Howard St San Francisco, CA 94105</p>
<p style="text-align: center;"><strong>Be Cool. Be Bold Be different.</strong></p>
<p>These cool women executives and entrepreneurs had involved in building some cool brands that only you and I can imagine. Spend a chill evening with cool women including:</p>
<p>* Porter Gale – Vice President of Virgin America<br />
* Megan Casey – Cofounder &amp; Chief Editor of Squidoo.com<br />
* Edith Yeung &#8211; Founder of BizTechDay</p>
<p>Learn how to “Cool” your brand before your competitors catch on!</p>
<p>Connect with the coolest women in Silicon Valley! Learn from these cool women and find out how to&#8230;</p>
<p>* Build your business brands from the ground up<br />
* Build your personal brand in the business world<br />
* Use practical strategies and tactics to campaign, market and promote your business in ways you have never thought of….</p>
<p><strong>Who are our on the Cool Women panel?</strong></p>
<p><strong>Porter Gale </strong>is the Vice President of Marketing of Virgin America. Porter Gale is an innovative marketing strategist and out-of-the-box thinker with nearly 20 years of experience working in marketing, advertising and independent filmmaking. Prior to Virgin America, Porter ran the Porter Gale Group where she spearheaded a diverse array of projects. Her clients included Country Music Television, Blue Shield of California and Delta Dental. Porter also held the post of General Manager at Kirshenbaum Bond + Partners where she worked with a variety of clients including Vegas.com, Coach, Snapple Natural Beverages, Van Cleef &amp; Arpels, Judith Leiber and Grand Marnier to name a few.</p>
<p>In the independent film world, Porter has produced or directed documentaries that have aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe. The project that launched Porter&#8217;s filmmaking career was &#8220;2Chicks, 2Bikes, 1Cause&#8221;(1998) a multi-media campaign that included a 5,000 bicycle trek that was documented and turned into a 66-minute documentary to educate young women about breast health. The successful outreach effort raised over $100,000 for breast cancer organizations and taught many young women about breast health. The Rosie O&#8217;Donnell Show, CNN Headline News, Newsweek, Self, Harper&#8217;s Bazaar, New York 1 and over 100 press vehicles all featured stories on the &#8220;2Chicks&#8221; campaign. Porter&#8217;s recent film work has been honored by the Directors Guild of America, The Academy of Motion Pictures &amp; Sciences and an issue of Filmmaker Magazine cited her as one of the top 25 up and coming filmmakers. Porter has a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University. Porter loves running, traveling and has a beautiful daughter named Rylee Eleanor.</p>
<p><strong>Megan Casey </strong>is a co-founder and the Editor in Chief of Squidoo.com, the popular publishing platform started 4 years ago with bestselling author and blogger Seth Godin. Before joining the founding Squidoo team Megan spent 6 years in book publishing, most recently at the Portfolio business books imprint of Penguin Group, USA. There she developed pioneering marketing and technology books from the likes of John Battelle, Seth Godin, Bo Burlingham, Rod Beckstrom and Ori Braufman, and Dave Balter &#8212; among countless others.</p>
<p>Megan was universally regarded as the most effective (and, irrelevantly, the youngest) editor working in the popular business book genre. She is also a user experience and marketing consultant for several author websites, and once upon a time ran her own author website development company. Megan&#8217;s favorite part about Squidoo is their Org 2.0 movement, working with a tiny team of 4, the totally arcane topics that show up on lenses, and the fact that there are actually dozens of incredible lenses on zombies.&#8221;</p>
<p><strong>Edith Yeung</strong> is the creator and producer of BizTechDay – one of the largest business-technology conferences serving the small business community held annually in San Francisco. Edith is passionate about connecting and bringing business owners together and helping them succeed.</p>
<p>Edith has appeared and been quoted on CBS, CNN, Comcast and SethGodin.com. She is the organizer for two San Francisco Entrepreneur Meetups with over 2100 members. She serves on the board for San Francisco Small Business Week 2009 and for Pathways for Kids, a nonprofit organization dedicated to teaching entrepreneurship skills to underprivileged youths.</p>
<p>Edith is also cofounder and CEO of Clue Market, a marketing and education firm. Prior, she consulted with numerous Fortune 500 companies including AT&#038;T Wireless, Oracle, Siebel, Autodesk, Cisco Systems, Symantec, American Management Systems (AMS), Telstra Australia, Matav Hungary Telecom and Taiwan Semi-Conductor.<br />
Born and raised in Hong Kong, Edith moved to the United Stated by herself at the age of 16. She survived the culture shock with minimum English and earned her B.S. at Purdue University in Industrial Management with a focus on Information Systems and Marketing. Edith has led many lives: pianist, square dancer, software engineer, corporate slave, road warrior, consultant and entrepreneur. Early 2007, she left Corporate America to pursue something really meaningful to her – her entrepreneurial dream of empowering the small business community.</p>
<p><strong>Post Your Questions for these Cool Women by going to our <a href="http://www.biztechday.com/fb" target="_blank">BizTechDay Facebook Page</a>.</strong></p>
<p><strong>Register here:</strong><br />
<script type="text/javascript">
eventbrite_event = "298533923";
eventbrite_view = "tickets";
eventbrite_width = "600";
eventbrite_height = "500";
</script><br />
<script type="text/javascript" src="http://www.eventbrite.com/static/js/events.js"></script></p>
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		<title>The 5 Rules of Writing Effective Email</title>
		<link>http://www.biztechday.com/the-5-rules-of-writing-effective-email/</link>
		<comments>http://www.biztechday.com/the-5-rules-of-writing-effective-email/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 14:16:38 +0000</pubDate>
		<dc:creator>cindy</dc:creator>
				<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=665</guid>
		<description><![CDATA[How many of you receive way too many emails? 
I do. 
When I was in the corporate world, I received somewhere between one to two hundred emails per day. I read some of them in details. I scanned through some of them. The rest of them I would simply delete or file them away.  [...]]]></description>
			<content:encoded><![CDATA[<p>How many of you receive way too many emails? </p>
<p>I do. </p>
<p>When I was in the corporate world, I received somewhere between one to two hundred emails per day. I read some of them in details. I scanned through some of them. The rest of them I would simply delete or file them away.  </p>
<p>Do you read all your emails?  </p>
<p>Time is precious.  </p>
<p>You don’t have time to read emails all day. You have to go to meetings. You have to finish your tasks. You have to go home. </p>
<p>How about when it is your turn to write emails?   </p>
<p>Neither do you have time to write emails all day. You quickly write down your thoughts. Hit the send button. Then pray and hope the other side will respond someday.  </p>
<p>What can you do to increase the chances your emails being opened or even read?</p>
<p>How can you prevent your emails from going straight to the trash bin? </p>
<p>More importantly, how can you get your recipients to take action after reading?</p>
<p><strong>Here are my 5 rules of writing effective emails:</strong><br />
<br/><br />
<strong>1. Why Should Anyone Read This?</strong></p>
<p>Create an email title &#038; subject line that will catch your audience attention. Be very clear and specific about the purpose of your message. Give them a reason to open your email. </p>
<p>For Example:</p>
<ul>
<li>Need Feedback (by 9/30): XYZ Design Document</li>
<li>Please Read: Important Employee Benefit Information</li>
<li>Reminder: Meeting This Afternoon</li>
</ul>
<p><br/><br />
<strong>2. What Do They Need to Know?</strong></p>
<p>Keep your message short, precise and relevant:</p>
<ul>
<li>Short &#8211; Keep your message to less than a page. You are not writing a New York Time best seller.</li>
<li>Precise &#8211; No wasted sentences. Stop talking about the weather. Just get to the point.</li>
<li>Relevant &#8211; Tell them what they need to know and move on.  Not everyone needs to know all the background, participants, sponsors, timeline, benefit, pain or little details of your meeting or project.</li>
</ul>
<p><br/><br />
<strong>3. What Do You Want from Them?</strong></p>
<p>Be very clear about what you want your readers do after reading your email. Your action statements should be in three places:</p>
<ul>
<li>Your subject line</li>
<li>Beginning of the message</li>
<li>End of the message</li>
</ul>
<p>Your action statement should also include information such as a deadline (date and time) and your expected outcome.</p>
<p>For example:</p>
<ul>
<li>Please provide your response in email by December 21, 2007.</li>
<li>Please provide your feedback by filling out this survey before Monday June 30th, 2007.</li>
</ul>
<p><br/><br />
<strong>4. Who Else Should Read This?</strong></p>
<p>Who else really needs to know about your message?</p>
<p>Not the world. Not through email.</p>
<p>“CC” (carbon copy) only those who really need to know. Do not “CC” everyone under the sun and create unnecessary email junk.</p>
<p>Never “BCC” (blind copy) anyone on your email. If you want to inform someone about your message, forward the message separately.</p>
<p><strong>5. What Next?</strong></p>
<p>If you really want the recipients to reply to your message, pick up the phone and follow up. Do you expect someone to sit around and wait for your emails? If something is that important to you, it definitely worth a phone call.</p>
<p><strong>Think About This…</strong></p>
<p>Imagine if you had only 15 minutes per day for email, whose or what emails would you open?  Would you read your own email?</p>
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		<title>Social Media for Beginners – Step 4-5-6</title>
		<link>http://www.biztechday.com/social-media-for-beginners-step-4-5-6/</link>
		<comments>http://www.biztechday.com/social-media-for-beginners-step-4-5-6/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 16:01:32 +0000</pubDate>
		<dc:creator>cindy</dc:creator>
				<category><![CDATA[Tips]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=631</guid>
		<description><![CDATA[As we said in a previous article, Social Media for Beginners &#8211; Steps 1-2-3, then you know the first three steps that a future social media expert should take to establish his or herself online.
After we&#8217;ve met our audience, identified where they are and established our online presence, there are three more steps easy steps [...]]]></description>
			<content:encoded><![CDATA[<p>As we said in a previous article, <a href="http://www.biztechday.com/social-media-for-beginners-step-1-2-3/">Social Media for Beginners &#8211; Steps 1-2-3</a>, then you know the first three steps that a future social media expert should take to establish his or herself online.</p>
<p>After we&#8217;ve met our audience, identified where they are and established our online presence, there are three more steps easy steps to start our online popularity.</p>
<p>Now, let&#8217;s imagine that we&#8217;ve already taken that first step to introduce ourselves to our potential audience. We&#8217;ve left friendly comments on blogs and started interesting threads on forums. What should we do next?</p>
<p><strong>4. Contribute in Conversations</strong></p>
<p>You don&#8217;t just stop on that first comment. Remember, we have to establish our presence. Establishing our presence does not mean saying &#8220;hi, goodbye&#8221;. It means making sure that people get to know you. Don&#8217;t be afraid to make friends. Answer comments, ask intelligent questions, and insert information about yourself and your business. Invite them to your site and interact with them there, too.</p>
<p><strong>5. Regular Communication Schedule</strong></p>
<p>Let&#8217;s say that you&#8217;ve lured your audience to your site, your Facebook is teeming with relationships, your Twitter account is on the running right behind CNN and Ashton Kutcher, does that stop there? No. You were able to bring your audience to your social media site. The next challenge is keeping them there. Don&#8217;t be afraid to communicate. People stay in places where they enjoy themselves. Come up with regular quality content, with the keyword being regular. Don&#8217;t make your audience wonder if you&#8217;ve dropped off the face of the earth. If you have a mailing list, use that mailing list to your advantage.</p>
<p><strong>6. Keep Things Current</strong></p>
<p>The best topics to write about are those that are up-to-date and new. News and new information draw a lot of people. If you&#8217;re working on a site, it&#8217;s important that you keep your blog entries or articles relevant. You may have to use your research abilities (and Google) to find these little gems of data such as keywords that are currently popular and topics that are generally in-demand. There&#8217;s a well of information that&#8217;s just waiting for you to find so that you can use them on your site.</p>
<p>These basic things are the first and most important steps that you can take to launch yourself into the dizzying heights of social media success. While it&#8217;s easier than a 9-to-5 job, it doesn&#8217;t mean that it doesn&#8217;t take work and effort. Your presence is important if you want an Internet career, whether business or freelancing job, to take off. The important thing to remember is that social media is supposed to be fun.</p>
<p>Enjoy!</p>
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		<title>You Can Outsource ABSOLUTELY Anything by Tim Ferriss</title>
		<link>http://www.biztechday.com/you-can-outsource-absolutely-anything-by-tim-ferriss/</link>
		<comments>http://www.biztechday.com/you-can-outsource-absolutely-anything-by-tim-ferriss/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 07:57:46 +0000</pubDate>
		<dc:creator>cindy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=623</guid>
		<description><![CDATA[Learn the pros of outsourcing and how cost-effective and convenient it is to have someone handle the little details for you. Thinking that you can&#8217;t outsource everything? Find out how Tim Ferriss landed a long-term girlfriend when he outsourced his dating.
]]></description>
			<content:encoded><![CDATA[<p>Learn the pros of outsourcing and how cost-effective and convenient it is to have someone handle the little details for you. Thinking that you can&#8217;t outsource everything? Find out how Tim Ferriss landed a long-term girlfriend when he outsourced his dating.</p>
]]></content:encoded>
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		<title>The Pros and Cons of Google Checkout for Merchants by Allen Weinberg</title>
		<link>http://www.biztechday.com/the-pros-and-cons-of-google-checkout-for-merchants-by-allen-weinberg/</link>
		<comments>http://www.biztechday.com/the-pros-and-cons-of-google-checkout-for-merchants-by-allen-weinberg/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 07:00:14 +0000</pubDate>
		<dc:creator>cindy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.biztechday.com/?p=562</guid>
		<description><![CDATA[Everything has pros and cons and Google Checkout is no different. Learn what merchants like and don&#8217;t like about this payment option.
]]></description>
			<content:encoded><![CDATA[<p>Everything has pros and cons and Google Checkout is no different. Learn what merchants like and don&#8217;t like about this payment option.</p>
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